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Preliminary Guide to the Team Detroit Office Records, 2006-2009

Abstract

Team Detroit is an umbrella organization that includes J. Walter Thompson and a number of other sister advertising agencies. It consolidates all of the ad agencies that work for the Ford Motor Company in Detroit.

The accession (2009-0194) (1200 items; 4 lin. ft.; dated 2006-2009) includes marketing plans, sample advertisements and mailings, and launch details for a variety of Ford, Lincoln, Mercury, and Cadillac vehicles between 2006 and 2008. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
Team Detroit
Title
Team Detroit Office records 2006-2009
Language of Material
English\
Extent
4.0 Linear Feet, 1200 Items
Location
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

Accession (2009-0194) (1200 items; 4 lin. ft.; dated 2006-2009) includes marketing plans, sample advertisements and mailings, and launch details for a variety of Ford, Lincoln, Mercury, and Cadillac vehicles between 2006 and 2008.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is restricted for 15 years. Contact Research Services for more information.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Accession (2009-0194) (1200 items; 4 lin. ft.; dated 2006-2009) includes marketing plans, sample advertisements and mailings, and launch details for a variety of Ford, Lincoln, Mercury, and Cadillac vehicles between 2006 and 2008.

This collection has not been processed; materials have been reboxed with folder titles listed below.

Ford Motor Company Statement Integration
Box 1
Digital Segmentation with Purpose, 2007
Box 1
Lincoln Savor the Dream, 2007
Box 1
LCM email curriculum, April 2007
Box 1
MSN Control Room L-M, 2007
Box 1
M. Richards Chairman meeting, Sept. 2007
Box 1
LM email plan, 2007
Box 1
2007 Lincoln Navigator brief
Box 1
2008 Mercury Mariner launch
Box 1
Lincoln Communication Strategy, 2007
Box 1
Mercury - American Legion, 2006
Box 1
Lincoln Direct Plans, 2007
Box 1
Mercury Direct Plan, 2007
Box 1
Non-cash incentive task force
Box 1
SOS/Live Earth event
Box 1
Lexus Comp. review
Box 1
Lexus benchmarking
Box 1
Cadillac Influencer program
Box 1
2008 Focus revival
Box 1
Project ICE NDAs
Box 1
ICE
Box 1
Loyalty data
Box 1
Owner privilege, business case
Box 1
House party
Box 1
Ford Motor credit roadmap, 2006
Box 1
Ford brand strategy, 2006
Box 1
Digital Media Strategy, 2006
Box 1
Email (owner) recruitment, Oct. 2006
Box 1
Added Value review team
Box 1
Time Inc.-Bolt Performance Awards, Oct. 2006
Box 1
Women's strategy - Fusion
Box 1
Flash stores
Box 1
Women's, 2007
Box 1
Ford car enthusiast
Box 1
Women's, 2006
Box 1
2007 Edge launch (2 folders)
Box 1
Planning, 2007
Box 1
Women's, 2006
Box 1
2008 Mercury Sable launch reference binder
Box 1
Lincoln Savor the Dream 2007 tour recap binder
Box 1
2008 F/M Guidebook Exposure event binder
Box 1
Mariner RFP
Box 2
JD Power Award, June 2007
Box 2
2008 Mercury Sable launch
Box 2
Lincoln Loyalty (3)
Box 2
Comm. planning process
Box 2
Sync
Box 2
Digital Objectives and Strategies, 2007
Box 2
Lease terminations
Box 2
LMDA Navigator Integrated Retail Marketing Program, Mar. 2007
Box 2
Mercury/Sirius 60-Day, 2007
Box 2
Outside Magazine-Stay 30 Forever tour, 2007
Box 2
Sample mailings and advertisements for Ford, Lincoln, and Mercury vehicles
Box 2
Oversize sample mailings and advertisements for Ford, Lincoln, Cadillac, and Mercury vehicles
Box 3

Historical Note

Team Detroit is an umbrella organization that includes J. Walter Thompson and a number of other sister advertising agencies who work for the Ford Motor Company in Detroit.

Subject Headings

Preferred Citation

[Identification of item], Team Detroit Office Records, David M. Rubenstein Rare Book & Manuscript Library, Duke University

Provenance

The Team Detroit Office Records were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2009.

Processing Information

Accessioned by Meghan Lyon, August 2009

Encoded by Meghan Lyon, August 2009

This collection is minimally processed: materials may not have been ordered and described beyond their original condition.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and our local Style Guide.

This finding aid is NCEAD compliant.