titsworthbud Inventory of the Bud Titsworth Commercials, 1968-1991 and undated Processed by: Richard Collier; machine-readable finding aid created by: Richard Collier The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript Library Duke University Durham, N.C., USA

(C) 2011 Duke University. All Rights Reserved.

Aleph Number: 004146631

 Machine-readable finding aid derived from XML authoring program. Date of source: March 2011Processed by Richard Collier, March 2011; finding aid encoded by Richard Collier, David M. Rubenstein Rare Book & Manuscript Library, Duke University, March 2011 Description is in English Finding aid was prepared using DACS and local Style Guide Inventory of the Bud Titsworth Commercials, 1968-1991 and undated The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript LibraryDuke University Durham, North Carolina 27708-0185 USA

(C) 2011 Duke University. All Rights Reserved.

 Descriptive Summary David M. Rubenstein Rare Book & Manuscript Library, Duke University Titsworth, C. Dayton (Charles Dayton) Bud Titsworth Commercials, 1968-1991 and undated Material in English 3.0 Linear Feet 19 Items For current information on the location of these materials, please consult the Library's online catalog. C. Dayton Bud Titsworth was an executive at Lord, Geller, Federico, Einstein, a subsidiary of the J. Walter Thompson Company (JWT) advertising agency, in the 1970s and 1980s, before starting his own agency. The Bud Titsworth Commercials collection span the years 1968-1991 and consist of audio tapes, videocassettes and 16mm films of radio spots and television commercials on which Titsworth worked. Clients represented include Canada Dry, IBM, STP and Warner-Lambert. Announcers for radio spots include sportscaster Howard Cosell. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History. Administrative Information Access Restrictions

Collection is open for research.

However, collection may contain materials to which the Acknowledgment of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.

In addition, original audiovisual materials are closed to patron use. Research Services staff need to produce use copies before contents can be accessed.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

 Copyright Notice

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

 Preferred Citation

[Identification of item], Bud Titsworth Commercials, David M. Rubenstein Rare Book & Manuscript Library

 Provenance

The Bud Titsworth Commercials were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2009.

Processing Information

Processed by Richard Collier, March 2011

Encoded by Richard Collier, March 2011

Accession 2009-0093 is described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.

This finding aid is NCEAD compliant.

 Biographical Note Chronology List Born Charles Dayton Titsworth, Greenwich, Conn. 1965BA, Syracuse University 1965-1968Marketing and Research Departments, Young & Rubicam 1968-1971Account Executive, Ted Bates and Company 1971-circa 1986Account Representative, later Account Manager, J. Walter Thompson Company; later Senior Vice President, Lord, Geller, Federico, Einstein, Inc. Circa 1986-1996Titsworth & Company 1996-Director, Westport Consulting Collection Overview

The Bud Titsworth Commercials collection span the years 1968-1991 and consist of audio tapes, videocassettes and 16mm films of radio spots and television commercials on which Titsworth worked. Clients represented include Canada Dry, IBM, STP and Warner-Lambert. Announcers for radio spots include sportscaster Howard Cosell.

Collection Arrangement

Arranged by format, alphabetically therein.

 Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.

Titsworth, C. Dayton (Charles Dayton) Cosell, Howard, 1918-1995. J. Walter Thompson Company. Lord, Geller, Federico, Einstein, Inc. Canada Dry Corporation. International Business Machines Corporation. STP Corporation. Warner-Lambert Company. Advertising. Advertising--History. Advertising--United States--History. Advertising agencies. Advertising agencies--United States. Advertising executives. Advertising executives--United States. Radio advertising. Television advertising. Audio tapes. Videocassettes. 16mm. Titsworth, C. Dayton (Charles Dayton) John W. Hartman Center for Sales, Advertising & Marketing History. Contents of Collection Bud Titsworth Commercials, 1968-1991 and undated

Restrictions on Access: Original audiovisual materials are closed to patron use. Research Services staff need to produce use copies before contents can be accessed.

 1 Howard Cosell Listerine label reading. Undated. Format: 1/4 audiotape. TRT: 3:00 Radio spots. Undated. Format: 1/4 audiotape. TRT: 6:00 J. Walter Thompson, STP spots. Undated. Format: 16mm. TRT: 0:30 STP sales film out takes. 1978 May. Format: 16mm. TRT: 10:00 STP sales film out takes. Undated. Format: 16mm. TRT: 10:00 Titsworth reel: Wink, Galaxy, Carpet Brite, Chiclets, Listerine. Undated. Format: 16mm. TRT: 23:00 2 Captain of America: Rock and a Hard Place, Rolling Stones Commemorative Coin rough cut. 1990 Jan. 12. Format: Umatic. TRT: 30: 00 Corning: Hectic World, Pizza Crisper, Range Toppers, French White. Undated. Format: Umatic. TRT: 10:00 J. Walter Thompson, STP spots. 1978 June 30. Format: Umatic. TRT: 3:30 Lord, Geller, Federico, Einstein: IBM PC spots. 1981-1984. Format: Umatic. TRT: 9:00 Lord, Geller, Federico, Einstein: IBM/Entry Systems Division. Undated. Format: Umatic. TRT: 6:00 Panel Productions: Rand Levine, Heublein, Babycham, Introductory Sales Film with commercials. Undated. Format: Umatic. TRT: 10:00 STP sales film. 1978 June 19. Format: Umatic. TRT: 10:00 Titsworth reel: Canada Dry (Wink), Warner-Lambert (Chiclets, Listerine), STP. Undated. Format: Umatic. TRT: 5:00 Titsworth reel: Wink, Chiclets, Listerine, STP. 1968-1978. Format: Umatic. TRT: 10:00 STP sales film1991 Aug. 26. Format: VHS. TRT: 10:00 STP sales film out takes. Undated. Format: VHS. TRT: 30:00 Titsworth reel: IBM, LA Longshoreman, STP, Subaru, Volvo, Xerox, AT&T, Levi, Chanel. Undated. Format: VHS. TRT: 12:00 Titsworth reel: Wink, Galaxy, Carpet Brite, Chiclets, Listerine. Undated. Format: VHS. TRT: 30:00