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Guide to the Bud Titsworth Commercials, 1968-1991 and undated

Abstract

C. Dayton Bud Titsworth was an executive at Lord, Geller, Federico, Einstein, a subsidiary of the J. Walter Thompson Company (JWT) advertising agency, in the 1970s and 1980s, before starting his own agency.

The Bud Titsworth Commercials collection span the years 1968-1991 and consist of audio tapes, videocassettes and 16mm films of radio spots and television commercials on which Titsworth worked. Clients represented include Canada Dry, IBM, STP and Warner-Lambert. Announcers for radio spots include sportscaster Howard Cosell. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
Titsworth, C. Dayton (Charles Dayton)
Title
Bud Titsworth Commercials, 1968-1991 and undated
Language of Material
English
Extent
3.0 Linear Feet, 19 Items
Location
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

The Bud Titsworth Commercials collection span the years 1968-1991 and consist of audio tapes, videocassettes and 16mm films of radio spots and television commercials on which Titsworth worked. Clients represented include Canada Dry, IBM, STP and Warner-Lambert. Announcers for radio spots include sportscaster Howard Cosell.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

In addition, original audiovisual materials are closed to patron use. Research Services staff need to produce use copies before contents can be accessed.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Restrictions on Access: Original audiovisual materials are closed to patron use. Research Services staff need to produce use copies before contents can be accessed.

Howard Cosell Listerine label reading. Undated. Format: 1/4 audiotape. TRT: 3:00
Box 1
Radio spots. Undated. Format: 1/4 audiotape. TRT: 6:00
Box 1
J. Walter Thompson, STP spots. Undated. Format: 16mm. TRT: 0:30
Box 1
STP sales film out takes. 1978 May. Format: 16mm. TRT: 10:00
Box 1
STP sales film out takes. Undated. Format: 16mm. TRT: 10:00
Box 1
Titsworth reel: Wink, Galaxy, Carpet Brite, Chiclets, Listerine. Undated. Format: 16mm. TRT: 23:00
Box 1
Captain of America: Rock and a Hard Place, Rolling Stones Commemorative Coin rough cut. 1990 Jan. 12. Format: Umatic. TRT: 30: 00
Box 2
Corning: Hectic World, Pizza Crisper, Range Toppers, French White. Undated. Format: Umatic. TRT: 10:00
Box 2
J. Walter Thompson, STP spots. 1978 June 30. Format: Umatic. TRT: 3:30
Box 2
Lord, Geller, Federico, Einstein: IBM PC spots. 1981-1984. Format: Umatic. TRT: 9:00
Box 2
Lord, Geller, Federico, Einstein: IBM/Entry Systems Division. Undated. Format: Umatic. TRT: 6:00
Box 2
Panel Productions: Rand Levine, Heublein, Babycham, Introductory Sales Film with commercials. Undated. Format: Umatic. TRT: 10:00
Box 2
STP sales film. 1978 June 19. Format: Umatic. TRT: 10:00
Box 2
Titsworth reel: Canada Dry (Wink), Warner-Lambert (Chiclets, Listerine), STP. Undated. Format: Umatic. TRT: 5:00
Box 2
Titsworth reel: Wink, Chiclets, Listerine, STP. 1968-1978. Format: Umatic. TRT: 10:00
Box 2
STP sales film1991 Aug. 26. Format: VHS. TRT: 10:00
Box 2
STP sales film out takes. Undated. Format: VHS. TRT: 30:00
Box 2
Titsworth reel: IBM, LA Longshoreman, STP, Subaru, Volvo, Xerox, AT&T, Levi, Chanel. Undated. Format: VHS. TRT: 12:00
Box 2
Titsworth reel: Wink, Galaxy, Carpet Brite, Chiclets, Listerine. Undated. Format: VHS. TRT: 30:00
Box 2

Historical Note

Chronology List

DateEvent(s)
Born Charles Dayton Titsworth, Greenwich, Conn.
1965BA, Syracuse University
1965-1968Marketing and Research Departments, Young & Rubicam
1968-1971Account Executive, Ted Bates and Company
1971-circa 1986Account Representative, later Account Manager, J. Walter Thompson Company; later Senior Vice President, Lord, Geller, Federico, Einstein, Inc.
Circa 1986-1996Titsworth & Company
1996-Director, Westport Consulting

Subject Headings

Preferred Citation

[Identification of item], Bud Titsworth Commercials, David M. Rubenstein Rare Book & Manuscript Library, Duke University

Provenance

The Bud Titsworth Commercials were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2009.

Processing Information

Processed by Richard Collier, March 2011

Encoded by Richard Collier, March 2011

Accession 2009-0093 is described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.

This finding aid is NCEAD compliant.