Menu

Guide to the Bud Titsworth Commercials, 1968-1991 and undated

Summary

C. Dayton Bud Titsworth was an executive at Lord, Geller, Federico, Einstein, a subsidiary of the J. Walter Thompson Company (JWT) advertising agency, in the 1970s and 1980s, before starting his own agency. The Bud Titsworth Commercials collection span the years 1968-1991 and consist of audio tapes, videocassettes and 16mm films of radio spots and television commercials on which Titsworth worked. Clients represented include Canada Dry, IBM, STP and Warner-Lambert. Announcers for radio spots include sportscaster Howard Cosell. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection Details

Collection Number
RL.01299
Title
Bud Titsworth Commercials
Date
1968-1991 and undated
Creator
Titsworth, C. Dayton (Charles Dayton)
Extent
3 Linear Feet, 19 Items
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Material in English

Collection Overview

The Bud Titsworth Commercials collection span the years 1968-1991 and consist of audio tapes, videocassettes and 16mm films of radio spots and television commercials on which Titsworth worked. Clients represented include Canada Dry, IBM, STP and Warner-Lambert. Announcers for radio spots include sportscaster Howard Cosell.

More Biographical / Historical Info

Arrangement

Arranged by format, alphabetically therein.

Using These Materials

A majority of collections are stored off site and must be requested at least 2 full business days in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access to the Collection

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

In addition, original audiovisual materials are closed to patron use. Research Services staff need to produce use copies before contents can be accessed.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use & Permissions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], Bud Titsworth Commercials, David M. Rubenstein Rare Book & Manuscript Library, Duke University

Contents of the Collection

1. Bud Titsworth Commercials, 1968-1991 and undated

Conditions Governing Access note

Restrictions on Access: Original audiovisual materials are closed to patron use. Research Services staff need to produce use copies before contents can be accessed.

Howard Cosell Listerine label reading. Undated. Format: 1/4 audiotape. TRT: 3:00
Box 1
Radio spots. Undated. Format: 1/4 audiotape. TRT: 6:00
Box 1
J. Walter Thompson, STP spots. Undated. Format: 16mm. TRT: 0:30
Box 1
STP sales film out takes. 1978 May. Format: 16mm. TRT: 10:00
Box 1
STP sales film out takes. Undated. Format: 16mm. TRT: 10:00
Box 1
Titsworth reel: Wink, Galaxy, Carpet Brite, Chiclets, Listerine. Undated. Format: 16mm. TRT: 23:00
Box 1
Captain of America: Rock and a Hard Place, Rolling Stones Commemorative Coin rough cut. 1990 Jan. 12. Format: Umatic. TRT: 30: 00
Box 2
Corning: Hectic World, Pizza Crisper, Range Toppers, French White. Undated. Format: Umatic. TRT: 10:00
Box 2
J. Walter Thompson, STP spots. 1978 June 30. Format: Umatic. TRT: 3:30
Box 2
Lord, Geller, Federico, Einstein: IBM PC spots. 1981-1984. Format: Umatic. TRT: 9:00
Box 2
Lord, Geller, Federico, Einstein: IBM/Entry Systems Division. Undated. Format: Umatic. TRT: 6:00
Box 2
Panel Productions: Rand Levine, Heublein, Babycham, Introductory Sales Film with commercials. Undated. Format: Umatic. TRT: 10:00
Box 2
STP sales film. 1978 June 19. Format: Umatic. TRT: 10:00
Box 2
Titsworth reel: Canada Dry (Wink), Warner-Lambert (Chiclets, Listerine), STP. Undated. Format: Umatic. TRT: 5:00
Box 2
Titsworth reel: Wink, Chiclets, Listerine, STP. 1968-1978. Format: Umatic. TRT: 10:00
Box 2
STP sales film1991 Aug. 26. Format: VHS. TRT: 10:00
Box 2
STP sales film out takes. Undated. Format: VHS. TRT: 30:00
Box 2
Titsworth reel: IBM, LA Longshoreman, STP, Subaru, Volvo, Xerox, AT&T, Levi, Chanel. Undated. Format: VHS. TRT: 12:00
Box 2
Titsworth reel: Wink, Galaxy, Carpet Brite, Chiclets, Listerine. Undated. Format: VHS. TRT: 30:00
Box 2
 

Historical Note

Chronology List

Date Event(s)
? Born Charles Dayton Titsworth, Greenwich, Conn.
1965 BA, Syracuse University
1965-1968 Marketing and Research Departments, Young & Rubicam
1968-1971 Account Executive, Ted Bates and Company
1971-circa 1986 Account Representative, later Account Manager, J. Walter Thompson Company; later Senior Vice President, Lord, Geller, Federico, Einstein, Inc.
Circa 1986-1996 Titsworth & Company
1996- Director, Westport Consulting


Click to find related materials at Duke University Libraries.

Provenance

The Bud Titsworth Commercials were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2009.

Processing Information

Processed by Richard Collier, March 2011

Encoded by Richard Collier, March 2011

Accession 2009-0093 is described in this finding aid.