MenuInventory of the Bud Titsworth Commercials, 1968-1991 and undated
Abstract
C. Dayton Bud Titsworth was an executive at Lord, Geller, Federico, Einstein, a subsidiary of the J. Walter Thompson Company (JWT) advertising agency, in the 1970s and 1980s, before starting his own agency.
The Bud Titsworth Commercials collection span the years 1968-1991 and consist of audio tapes, videocassettes and 16mm films of radio spots and television commercials on which Titsworth worked. Clients represented include Canada Dry, IBM, STP and Warner-Lambert. Announcers for radio spots include sportscaster Howard Cosell. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Descriptive Summary
- Repository
- David M. Rubenstein Rare Book & Manuscript Library, Duke University
- Creator
- Titsworth, C. Dayton (Charles Dayton)
- Title
- Bud Titsworth Commercials, 1968-1991 and undated
- Language of Material
- English
- Extent
- 3.0 Linear Feet, 19 Items
- Location
- For current information on the location of these materials, please consult the Library's online catalog.
Collection Overview
The Bud Titsworth Commercials collection span the years 1968-1991 and consist of audio tapes, videocassettes and 16mm films of radio spots and television commercials on which Titsworth worked. Clients represented include Canada Dry, IBM, STP and Warner-Lambert. Announcers for radio spots include sportscaster Howard Cosell.
Administrative Information
Collections are on the move for the renovation of the David M. Rubenstein Rare Book & Manuscript Library. Contact Rubenstein Library staff before visiting. Read More »
Access Restrictions
Collection is open for research.
However, collection may contain materials to which the Acknowledgment of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.
In addition, original audiovisual materials are closed to patron use. Research Services staff need to produce use copies before contents can be accessed.
Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
Use Restrictions
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
Contents of the Collection
Browse List of Series
Collapse All
Expand AllRestrictions on Access: Original audiovisual materials are closed to patron use. Research Services staff need to produce use copies before contents can be accessed.
Historical Note
Chronology List
| Date | Event(s) |
|---|---|
| Born Charles Dayton Titsworth, Greenwich, Conn. | |
| 1965 | BA, Syracuse University |
| 1965-1968 | Marketing and Research Departments, Young & Rubicam |
| 1968-1971 | Account Executive, Ted Bates and Company |
| 1971-circa 1986 | Account Representative, later Account Manager, J. Walter Thompson Company; later Senior Vice President, Lord, Geller, Federico, Einstein, Inc. |
| Circa 1986-1996 | Titsworth & Company |
| 1996- | Director, Westport Consulting |
Subject Headings
- Titsworth, C. Dayton (Charles Dayton)
- Cosell, Howard, 1918-1995.
- J. Walter Thompson Company.
- Lord, Geller, Federico, Einstein, Inc.
- Canada Dry Corporation.
- International Business Machines Corporation.
- STP Corporation.
- Warner-Lambert Company.
- Advertising.
- Advertising--History.
- Advertising--United States--History.
- Advertising agencies.
- Advertising agencies--United States.
- Advertising executives.
- Advertising executives--United States.
- Radio advertising.
- Television advertising.
- Audio tapes.
- Videocassettes.
- 16mm.
- Titsworth, C. Dayton (Charles Dayton)
- John W. Hartman Center for Sales, Advertising & Marketing History.
Preferred Citation
[Identification of item], Bud Titsworth Commercials, David M. Rubenstein Rare Book & Manuscript Library, Duke University
Provenance
The Bud Titsworth Commercials were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2009.
Processing Information
Processed by Richard Collier, March 2011
Encoded by Richard Collier, March 2011
Accession 2009-0093 is described in this finding aid.
Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.
This finding aid is NCEAD compliant.