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For a period of twenty-five years from the origin of the material, permission in writing from the director of the office of use and the University Archivist is required for use.
Received from the Office of Institutional Advancement, 1964, 1976, 1983, 1995.
[Identification of item], Office of Institutional Advancement Records, University Archives, Duke University.
Copyright for official University records is held by Duke University; all other copyright is retained by the authors of items in these papers, or their descendants, as stipulated by United States copyright law.
Processed by University Archives staff, October 2002
Encoded by Joshua McKim, December 2002
This finding aid is NCEAD compliant.
Everett H. Hopkins was appointed Vice President for Institutional Advancement in January 1961 and began his duties in July of that year. The Long-Range Planning Committee of the late 1950s and early 1960s demonstrated the need for organized institutional advancement and large-scale development. Originally, the Vice President for Institutional Advancement was responsible for all public and alumni relations, fund raising, and long-range planning and development. In 1963, long-range planning duties were separated from Institutional Advancement and a new office was created. Hopkins became Vice President for Planning and Institutional Studies. By 1970, offices that fell under Institutional Advancement included Development, Placement Services, Public Relations, and University Editor. In the spring of 1981, President Sanford wanted to redefine the office and its duties. As a result, the Institutional Advancement office was eliminated and its duties largely fell under the office of University Development. The Institutional Advancement program was led by Everett H. Hopkins (1961-1963); Frank L. Ashmore (1963-1973); J. David Ross (1973-1979); and Marion B. Peavey (1979-1981, served as Director; Vice Presidency unfilled after Ross).
The collection features addresses by E. H. Hopkins, the first Vice President for Institutional Advancement; reference files concerning the administration and history of the Office of Institutional Advancement; reports and studies focusing on fundraising and development of Duke University; and the Office's subject files. Major subjects include planned giving and corporate support.
Three addresses delivered by Everett H. Hopkins explaining the need for and importance of institutional advancement at Duke. Hopkins gave the first address to the Duke Faculty Club, dated March 21, 1961, before he actually began his duties as Vice President. The series is useful in explaining some of the concepts behind institutional advancement in higher education and its relationship to long-term planning, and showing the importance placed on planning and development at Duke during the early 1960s.
Two folders of reference or background information on the institution's history and administration, likely kept for use in reports or general reference. Items of note include biographical sketches of major administrative officials, c1963. Also included is a "Student's Guide to the Duke Faculty" -- a who's who of the faculty with an overview of grading and lecture styles, course requirements, and whether the professor is recommended (no date, probably early 1960s).
Primarily internal reports documenting the activities of the Institutional Advancement office during its early years under Hopkins. Included are annual reports, calendars of projects and events, and a collection of reports and addresses on each branch of Institutional Advancement at a 1962 staff conference.
Subject files kept by Hopkins and his successors. Subjects primarily include Estate Planning, the Fifth Decade campaign, and Planned Giving. The bulk of the series dates to the late 1970s when David Ross served as Vice President for Institutional Advancement. Includes self-studies and a 1981 report on Institutional Advancement and Alumni Affairs by a task force of the Associated Students of Duke University.
Includes correspondence related to the organization of and need for the Office of Institutional Advancement.
Includes self-studies and reports on the Office of Institutional Advancement.