MenuPreliminary Inventory of the Warwick Baker O'Neill Records, 1931-2001, bulk 1985-2000
Collection Overview
New business documents and pitches (esp. 1990s-2001); case studies and qualitative research; account planning; employee office files; memoranda, correspondence; audio and video tapes of and storyboards for radio and television commercials; print ads for a range of clients; and public relations materials documenting primarily the work of Warwick Baker Fiore and Warwick Baker O'Neill. The major campaign represented is Crafted With Pride in the USA. Other products and clients include Driver's Mart, Westpoint Pepperell, Benjamin Moore Paint, US Tobacco (Skoal and Copenhagen brands), Panasonic, Fruit of the Loom, Bausch and Lomb, Bacardi, Heineken, Amstel Light, and Van Munching. Few records survive for the company's major client, Seagram's. There are also scrapbooks (1931-1970s), including those (1931-1938) for company precursors Cecil, Warwick and Cecil and Cecil, Warwick and Legler; financial records (1938-1980); 340 electronic computer documents; 176 color prints; 1 black-and-white contact sheet; 17 black-and-white prints; 189 color slides; 7 color transparencies; 14 color negative strips; 72 audiocassettes; 2 16-mm film reels; 92 Betacam and 53 VHS videocassettes. Company executives John P. and H. Paul Warwick are both well represented in the papers. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Descriptive Summary
- Title
- Warwick Baker O'Neill Records, 1931-2001, bulk 1985-2000
- Creator
- Warwick Baker O'Neill
- Extent
- 103.6 Linear Feet, 39,221 Items
- Repository
- David M. Rubenstein Rare Book & Manuscript Library, Duke University
- Location
- For current information on the location of these materials, please consult the Library's online catalog.
- Language
- English.
Administrative Information
A majority of collections are stored off site and must be requested at least 24 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »
Access Restrictions
Collection is restricted. Consult container list for details.
Collection also contains sensitive information. Patrons must sign a waiver concerning privacy rights.
In addition some of the materials in this collection are not immediately accessible, because they require further processing before use.
Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
Use Restrictions
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
Contents of the Collection
Browse List of Series
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Expand AllSome of the materials in this collection are not immediately accessible, because they require further processing or preservation before use. Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
Processing note: box ranges denote the entire contents of original transfer boxes. Brackets surrounding box contents denote archivist-supplied titles. Non-bracketed titles denote either an archivist-imposed narrative description of the contents of each box or a title given the box by Warwick Baker O'Neill.
Collection is restricted. Internal, unplublished records 15 years old or less are closed to all researchers except former WBO'N employees or by permission of the Director of the Hartman Center.
Collection also contains sensitive information in boxes 17-19 and 63-64. Patrons must sign a waiver concerning privacy rights.
Mainly Panasonic (massage lounger, razors and electric shavers), hair removal products, Knorr, and PR strategy on the Internet.
Mainly BVD men's and boy's underwear (Fruit of the Loom), but also RidX, Tennis Industry Association, and Amstel Light, Ogilvie, Bausch and Lomb (Moisture Drop), and inter-office memoranda.
Includes Filenes, Miss America Pageant, and Crafted with Pride.
Needs more processing before use: Make use copies of videotape.
Includes black-and-white contact sheet and 14 color photographs.
Needs more processing before use: Sleeve photographs.
Includes Driver's Mart Used Car Mega-Stores and The Private Bank at Bank of Boston.
Includes 8 O'clock Coffee, 9 Lives, AAMCO, Avid Technology, Best Selections.com, and Budget Rent-A-Car.
Disk 001 was removed from the TV Production folder in box 19 and its contents migrated to the electronic records server. A disk directories log exists. Contact a Reference Archivist.
Needs more processing before use: Resleeve black-and-white photograph in box 21.
Includes Seagram, Western Publishing.
Including luxury items like liquors, Bacardi and Gran Marnier. [Files continued in boxes 58-60.]
Disk 014 removed from Best Selections folder and migrated to the electronic records server. A disk directories log exists. Contact a Reference Archivist for assistance.
Mainly client files, including UST Global, Fruit of the Loom, and rug cleaner studies.
Disks 002-013 were removed from box 34 and their contents migrated to the electronic records server. A disk directories log exists. Contact a Reference Archivist for assistance.
Needs more processing before use: Make use copies of 3 video tapes in boxes 34-35.
Includes NORA, Panasonic, Pilot Pen, Raynal and Cie, Teleglobe, and Yankee Candle.
Includes Lexmark, Bausch and Lomb, Panasonic, Amaretto, and Knorr.
Includes Telingent, SNET, Project T (air travel), Reily Foods, Prodigy, Panasonic, MSG Network, Merck, and Lightner Pharmaceuticals.
Includes Bermuda, Trammer Crow, Triton, Driver's Mart, expenses, binder of all new business ads (box 53) including color slides, and Marketing Forum material, 1998-1999.
Needs more processing before use: Resleeve color slides.
Mainly Bacardi, but also Interpartners and Prodigy.
Including Olsten Corporation, Pfizer, RandMcNally, Republic Bank of New York, Sara Lee, Seagrams, Smallworld.com, and Triton. [continuation of boxes 25-29]
Oversize clippings of advertisements moved to oversize box 148.
Includes Miss America Pageant contracts, correspondence, and other materials.
Needs further processing before use: Resleeve color and black-and-white photographs in boxes 61 and 62 (in box 62 inside one of the red folders).
Also includes Fruit of the Loom.
Needs more processing before use: Resleeve color slides in box 66.
Requires further processing before use: Make use copies of 42 VHS videotapes, 20 betacam-SP videotapes, and 52 audio cassette tapes.
Includes Benjamin Moore Paint, D-Con, Glenbrook, Stridex, and US Tobacco smokeless tobacco brands Skoal and Copenhagen and House of Windsor Cigars.
Includes clients Bausch and Lomb as well as others and other materials including Red Book listing (1997-1998), Advertising Agency Register, Advertising Information Services, Fact Book (1996), and Interpartners listing.
Needs further processing before use: Reformat newspaper clippings and make use copies of video tape in box 72.
Includes clients BVD, Driver's Mart, Bausch and Lomb, Southern New England Telephone, and Bacardi.
For clients including East Coast Energy Council, Amstel Light, Heineken, and MFS.
Also includes two 16 mm film reels: Red Rose Hist. Reel/Brooke Bond and Red Rose/Slim King/Artra/Torch/Steam Room/Pool.
Film reels were removed to oversize box 171.
Includes clients American Mental Health Foundation, Benjamin Moore Paints, Amstel Light, Heineken, and Van Munching and Co.
Needs more processing before use: Resleeve 83 color and 8 black-and-white prints and 9 color slides in boxes 111.
Includes clients Fruit of the Loom, ESC Medical Systems, Au Bon Pain, Canadian Club, Cabletron Systems, AAR,
Needs more processing before use: Resleeve 46 color prints in box 113 and 20 color prints in box 117.
Disk 015 was removed from box 116, folder AAR Meeting on 3/5/98 and its contents migrated to the electronic records server. A disk directories log exists. Contact a Reference Archivist.
Folder AAR Finance October 23, 1996 was removed to oversize box 148.
Needs more processing before use: Reformat newspaper.
Includes certificate of incorporation for Warwick and Legler (1938), minutes of meetings of the Board of Directors, and contracts with stockholders.
Includes Miss America pageant.
Needs more processing before use: Make use copies of 40 betacam-SP and 10 VHS video tapes and 19 audio cassette tapes.
[From box 83]
[From boxes 98-103]
Needs more processing before use: Sleeve three color print photographs.
Mainly newspaper clippings.
Needs more processing before use: Scrapbooks are falling apart and their contents are spilling out.
Includes WWandM profile and clippings from 1970.
Needs more processing before use: Reformat newspaper.
Needs more processing before use: Reformat newspaper.
Needs more processing before use: Reformat newspaper.
[Removed from box 98]
Needs more processing before use: Make use copies.
Historical Note
Advertising agency founded by John P. Warwick in 1939 in New York, N.Y. Before its closing in August 2001, the agency operated under several other names, including: Warwick and Legler (1939-1972), Warwick, Welsh and Miller (1972-1982); Warwick Advertising (1982-1988); and Warwick Baker Fiore (1988-1996).
Subject Headings
- Warwick Baker O'Neill.
- Fruit of the Loom (Firm)
- Heineken's Bierbrouwerij Maatschappij.
- Advertising agencies.
- Advertising agencies--United States.
- Advertising campaigns.
- Advertising executives--United States.
- Brand name products.
- Brand choice.
- Advertising--Brand name products.
- Brand name products--Marketing.
- Television advertising.
- Radio advertising.
- Scrapbooks.
- Machine-readable records.
- Color photographs.
- Contact sheet.
- Black-and-white photographs.
- Color slides.
- Transparencies.
- Negatives.
- Audiocassettes.
- Video cassettes.
- Motion pictures.
- John W. Hartman Center for Sales, Advertising & Marketing History.
Preferred Citation
[Identification of item], Warwick Baker O'Neill Records, David M. Rubenstein Rare Book & Manuscript Library, Duke University
Provenance
The Warwick Baker O'Neill Records were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2001.
Processing Information
Processed by Ruth E. Bryan; Kate Crassons; Ann Langford; Brad Sharp; Katy Wischow
Completed September 28, 2001
Encoded by Ruth E. Bryan
This finding aid is NCEAD compliant.
This collection is unprocessed: materials may not have been ordered and described beyond their original condition.