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Guide to the Warwick Baker O'Neill Records, 1931-2001 and undated

Abstract

Advertising agency founded in 1939 as Warwick and Legler; closed in 2001.

The Warwick Baker O'Neill Records span the years 1939-2001 and include correspondence, proofs, clippings, research reports, financial records and other materials that document the agency's activities, particularly during the 1980s and 1990s. Formats include as-produced radio and television commercial scripts, 16mm films, audio cassettes and video cassettes. Clients represented include Bacardi, Bausch & Lomb (Curèl and other eye drops), Benjamin Moore paints, Burlington Industries, Coty (Emeraude, Stetson), Crafted with Pride (Made in the USA), Driver's Mart, East Coast Energy Council, Fruit of the Loom, Glenbrook (Midol), Heineken (including Amstel and Buckler), Lehn & Fink (Lysol, Resolve), Prodigy internet services, Reckitt & Colman (Easy Off oven cleaner, Rid-X), Schering-Plough (Lotrimin, Coricidin, Drixoral, Coppertone, St. Joseph's, Di-Gel), Seagram, U.S. Tobacco (Skoal, House of Windsor), and West Point Pepperell. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
Warwick, Baker, O'Neill.
Title
Warwick Baker O'Neill records 1931-2001 and undated
Language of Material
English
Extent
94 Linear Feet, 70,000 Items
Location
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

The Warwick Baker O'Neill Records span the years 1939-2001 and include correspondence, proofs, clippings, research reports, financial records and other materials that document the agency's activities, particularly during the 1980s and 1990s. Formats include as-produced radio and television commercial scripts, 16mm films, audiocassettes and videocassettes. Clients represented include Bacardi, Bausch & Lomb (Curèl and other eye drops), Benjamin Moore paints, Burlington Industries, Coty (Emeraude, Stetson), Crafted with Pride (Made in the USA), Driver's Mart, East Coast Energy Council, Fruit of the Loom, Glenbrook (Midol), Heineken (including Amstel and Buckler), Lehn & Fink (Lysol, Resolve), Prodigy internet services, Reckitt & Colman (Easy Off oven cleaner, Rid-X), Schering-Plough (Lotrimin, Coricidin, Drixoral, Coppertone, St. Joseph's, Di-Gel), Seagram, U.S. Tobacco (Skoal, House of Windsor), and West Point Pepperell.

Restrictions on Access: Unpublished corporate records are closed to researchers for 15 years from the date of creation. Personnel records are closed until 2041. Original audiovisual materials are closed until use copies can be produced. Restricted documentation is designated by an "R" in the container numbering (for example, Box R1).

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is restricted.

Unpublished corporate documentation is closed to research for 15 years from the date of creation. Personnel records are closed until 2041.

Researchers must register and agree to copyright and privacy laws before using this collection.

In addition, original audiovisual materials are closed to patron use. Technical Services staff need to produce use copies before contents can be accessed.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Restrictions on access: Unpublished corporate documentation is closed to research for 15 years from the date of creation. Personnel records are closed until 2041.

Adweek meeting, circa 1996
Box 1
Agency brochure, undated
Box 1
Agency credentials, circa 1990 and undated
(2 folders)
Box 1
Agency factbook, 1996 and undated
(2 folders)
Box 1
Agency letterhead, undated
Box 1
Agency profile, undated
(3 folders)
Box 1
Agency website, 1997 and undated
Box 1
American Advertising Federation, 1995-1996
Box 1
Awards, 1995-1997
Box 1
Brochure materials development, undated
Box 1
Marketing Forum, 1996-1999
(1-8 of 16 folders)
Box 2
Marketing Forum, 1996-1999 (continued)
(9-16 of 16 folders)
Box 3
Memoranda, 1987-1996
(2 folders)
Box 3
Minutes--Warwick & Legler, 1938-1943
Box 4
Minutes--Warwick & Legler, 1944-1954
Box 5
Minutes--Warwick & Legler, 1955-1962
Box 6
Minutes--Warwick & Legler, 1962-1970
Box 7
Minutes--Warwick & Legler, 1971-1972
Box 8
Minutes--Warwick Welsh & Miller, 1973-1977
Box 8
Minutes--Warwick Welsh & Miller, 1978-1980
Box 9
Minutes, 1988-1990
Box 9
Print advertising reprints, 1999 and undated
Box 9
Brandweek, Superbrands, 1996
Box 9
Just the Facts (agency pamphlet), 1998
Box 9
Leadership directories, 1997
Box 9
Parade, 1997
Box 9
Red Book listing, 1997
Box 9
What is this? (agency brochure), 1997
Box 9
Gender survey, 1997
Box 9
Inside Media, profile of Mike Haggarty, 1991
Box 9
Photograph of Andy Piccone, undated
Box 9
Stock shareholdings, 1970s
Box 9
Interpartners, 1996-1997 and undated
(4 folders)
Box 10
Lopex Limited/Lopex Group, 1978-1979
(2 folders)
Box 10
Marketing Network/Black Bag Communications, 1995
Box 10
Agreements and contracts, 1953-1994
(2 folders)
Box 11
Blue Cross/Blue Shield corporate contract, 1987
Box 11
Brooke Bond Foods (Red Rose tea), 1978-1981
Box 11
Burlington Industries/Klopman Mills, 1976
Box 11
Calvin Cooler/Joseph Victori, 1986
Box 11
Corporate notaries (Barnes, Fierman), 1984-1990
Box 11
Coty/Pfizer (Emeraude, Chateau, Stetson), 1981-1987
Box 11
Costa Cruises, 1981
Box 11
CPC International, 1977-1991
Box 11
Crossland Savings, 1987
Box 11
Food from Britain, 1984
Box 11
Grolsch, 1981
Box 11
Harbridge House, 1984
Box 12
HomEquity, 1986-1987
Box 12
Jockey International, 1986-1987
Box 12
Kenvic Associates lease, 1980
Box 12
Kessler, 1960-1964
Box 12
King Cola, 1979-1981
Box 12
Lehn & Fink, 1983-1991
Box 12
Lopex Limited/Lopex Group, 1978-1979
(2 folders)
Box 12
PAGG, 1981-1982
Box 12
Polar Trading Company, 1985
Box 12
Rocco, 1989
Box 12
Russell Harris Linder (re: Seagrams), 1975-1983
Box 12
Seagram's Distillers, 1960-1984
(3 folders)
Box 13
Smithsonian Magazine, 1974-1989
Box 13
Sterling Drug, 1984-1988
Box 13
Thomas-Koch acquisition, 1985
Box 13
Warwick Plus, 1984
Box 13
Western Publishing, 1992-1994
(2 folders)
Box 13
Agency clips, 1991-1993
Box 14
Correspondence, 1991-1993
Box 14
Memoranda, 1991-1997
(4 folders)
Box 14
News Release/Bulletin Board, 1956-1984
(6 folders)
Box 15
Press and media, 1997 and undated
Box 16
Press contact lists, 1994-1995
Box 16
Press release guide, undated
Box 16
Press releases, 1991-2001
(5 folders)
Box 16
Shady Brook Farms campaign release, undated
Box 16
Accupol, 1997
Box 16
Animatics, 1991-1993
Box 16
ASI Market Research--Sales-Calibrated Copy Testing, 1996
Box 16
Basic Research--Rough vs. Finished Copy Testing, 1990
Box 16
Canada: A Country of Distinction (A.C. Nielsen), 1995
Box 17
Canada Food and Drug Retail (A.C. Nielsen), 1996
Box 17
Copy testing, 1990-1998
(2 folders)
Box 17
Electric shavers, 1996-1997
Box 17
Fast food, 1995-1997
Box 17
Find/SVP--VPN articles, 1996-1998
Box 17
Food and health, 1996
Box 17
Food articles, 1996
Box 17
Food trends, 1993-1996
(2 folders)
Box 17
Fortune--Saving and Investing in the 90s, 1994
Box 18
Fortune/Yankelovich--Leveraging Corporate Equity, 1994
Box 18
Global Business Network Scenario Planning, 1997
Box 18
Infoscan--Market and Region Profiles, 1993
Box 18
JWT--Thompson Account Planning, 1996
Box 18
Marketing Analysts Inc.--Advertising Copy Testing, 1999
(2 folders)
Box 18
Mediawatch--Competitor Spending, 1996
Box 18
Music, 1988-1996
Box 18
Photo Marketing Association--Industry Trends Report, 1993-1994
Box 18
Promo--The In-Store Experience vol. 1, 1994
Box 19
Questionnaires, 1995 and undated
Box 19
Real-Time Response Survey in New Consumer Product Research (Lynne Kahle), 1993
Box 19
Russell Marketing Research--Hair Removal Product Name and Package Evaluation Study, 1998
(2 folders)
Box 19
Travel articles, 1996
Box 19
Used Gold Reference Guide (CNW Marketing/Research), circa 1995
Box 19
Vehicle models, undated
Box 19
What Makes Effective Advertising Today? (McCollum Spielman Worldwide), undated
Box 19
Wine (Forest Glen), 1998
Box 19
Yankelovich Monitor, undated
Box 19
Lists of consultants, 1997
Box 19
AAAA, 1996
Box 19
Adscope, 1998
Box 19
Advertising Information Services, 1997
Box 20
Advertising Partnership, 1996
Box 20
Alliance International, 1994-1995
Box 20
Allscope Media, undated
Box 20
Ameritest, 1999
Box 20
Andrew J. Kelly Associates, 1992
Box 20
Brand Equities, undated
Box 20
BrandTraq training manual, undated
Box 20
BYG Associates, 1996
Box 20
Chapman Warwick, undated
Box 20
CLT Research Associates, undated
Box 20
Competitive Media Reporting--Adspender training manual, undated
Box 20
C.Y. Research--Ameritest/AD2, undated
Box 20
Decision Training Systems, 1995
Box 20
Donovan and Associates, 1996
Box 20
DRI Advertising Research, undated
Box 20
Dunwoodie, undated
Box 20
EMA--Eric Mower & Associates, undated
Box 20
Executive Forum (HBO), 1997
Box 20
Find/SVP, 1997-1998
(2 folders)
Box 20
Greenfield Online, 1996
Box 21
Hal Goldberg--Creative Q for Q-Sort Research, undated
Box 21
Harvard Business School reprints (Staples, CompUSA, McDonald's, Burger King, Circuit City), 1995-1996
Box 21
Interpro, 1999
Box 21
Issues and Answers, 1999
Box 21
James E. Arnold and Associates, 1998
Box 21
J.E. Clucas & Associates, undated
Box 21
JWT Consumer Behavior Department, undated
Box 21
Maritz Marketing Research, 1996
Box 21
Market Research Associates, 1996
Box 21
Market Voice, 1992
Box 21
Media Industry Newsletter, 1995
Box 21
Metro Market Research Center, undated
Box 21
Namelab, undated
Box 21
Nametag Inc., 1992
Box 21
Olsten Corp., 1997
Box 21
Omega Group, undated
Box 21
Partners in Research, 1993
Box 21
Personal Opinion Inc., undated
Box 21
Philadelphia Focus, undated
Box 21
Pickholz Tweedy, 2000
Box 21
Plaza Research, undated
Box 21
Portico Research, 1995
Box 21
Psychologics, undated
Box 21
Reprint Management Services, 1997
Box 22
Richard Kurtz, 1996
Box 22
Richard Saunders International, 1993
Box 22
Sales Marketing Institute, 1998
Box 22
Select Resources International, 1998
Box 22
Snap Professional/Mercator Corporation, undated
Box 22
Special Libraries Association, 1996
Box 22
Strategic Vision, A Value-Centered Model, undated
Box 22
Synectics/Name Session, 1988-1994
Box 22
The Leslie Agency, 1999
Box 22
The Marketing Network, 1994
Box 22
The Mitchell Company, 1999
Box 22
The Pretesting Company, 1999
Box 22
Tropical Alliance Communications (Singapore), undated
Box 22
Video Monitoring Services (VMS), undated
Box 22
Video Pitch, 1998
Box 22

Restrictions on access: Unpublished corporate documentation is closed to research for 15 years from the date of creation. Personnel records are closed until 2041.

Consultant mailing list, 1998-1999
Box R1
Effie Awards, 1998-1999
(2 folders)
Box R1
Interpartners, 1999
Box R1
Marketing Forum, 1998
(3 folders)
Box R1
Red Book renewal, 2000
Box R1
WBO website, 1998
Box R1
Employee savings plan, 1980-1989
Box R1
Quantitative position candidates, 1995
Box R1
Retirement plan, 1988-1989
(3 folders)
Box R1

Restrictions on access: Unpublished corporate documentation is closed to research for 15 years from the date of creation. Personnel records are closed until 2041.

Account planning articles, 1993
Box AF1
Account Planning Group, 1997
Box AF1
Account planning presentation, undated
(2 folders)
Box AF1
Brand assessment program, undated
Box AF1
Advertising strategy, 1988
Box AF1
Campaign strategy review, 1990
Box AF1
General, 1985-1986
Box AF1
Printed material, 1984-1985
Box AF1
Report covering mental illness one-on-one interviews, 1990
Box AF1
Research proposal--Motivating sufferers and families to seek help for mental illness, 1989
Box AF1
Robert Wood Johnson's Yankelovich study, 1989
Box AF1
Communications strategy, 1987
Box AF1
Brand equity review, 1997
Box AF2
Computer Drops naming, 1997
Box AF2
Computer Eyes, 1997
Box AF2
Curèl testing, 1995-1997
Box AF2
Dry Eye Therapy, 1997
Box AF2
Eye care project, 1997
Box AF2
Eye care topline report, 1997
Box AF2
General, 1996-1997
Box AF2
Moisture Drops, 1996
Box AF2
Moisture Drops weight test, 1996
Box AF2
Moisture Eyes/Computer Eyes, 1997
Box AF2
Opcon-A, 1997
Box AF2
Planning, undated
Box AF2
Presentation, 1997
Box AF2
Qualitative study for eye care products, 1997
Box AF3
Correspondence, 1991
Box AF3
Creative research, 1989
Box AF3
Creative strategy, 1991
Box AF3
One-on-one interviews, 1989
Box AF3
Printed material, 1997
Box AF3
AAMA directory, 1994
Box AF3
Account status report, 1991-1992
Box AF3
Advertising awareness, 1993
Box AF3
Advertising
Box AF3
General, 1990-1991
Box AF3
Print/radio, 1991-1992
Box AF3
Radio, 1994
Box AF3
Scheduling/testing, 1991-1992
Box AF3
Television, 1990-1992
(2 folders)
Box AF4
Trade, 1990-1992
Box AF4
Billing, 1994
Box AF4
Brand review, 1987-1991
Box AF4
Budget, 1990-1994
(1-3 of 5 folders)
Box AF4
Budget, 1990-1994
(4-5 of 5 folders)
Box AF5
Call reports, 1990-1991
Box AF5
Case study (Harvard Business School), 1987
Box AF5
Commercial list, undated
Box AF5
Competitive, 1990-1993
(2 folders)
Box AF5
Copy presentation, 1990
Box AF5
Correspondence, 1993-1994
(2 folders)
Box AF5
Correspondence--Bobbin letter, 1994
Box AF5
Correspondence--Letter to Robert Reich, 1995
Box AF5
Creative--Kansas City, Jones Store, 1993
Box AF5
Creative strategy, 1994
Box AF5
DuPont request, 1994
Box AF6
General, 1992-1993
(2 folders)
Box AF6
Industry analysis, 1994
Box AF6
Industry information, 1994-1995
(3 folders)
Box AF6
Information file--Apparel industry, 1994
Box AF6
Information file--ATM1, 1994
Box AF6
Information file--GATT/NAFTA articles, 1994
Box AF6
Information file--General, 1993-1994
(1 of 5 folders)
Box AF6
Information file--General, 1993-1994
(2-5 of 5 folders)
Box AF7
Information file--World Trade Organization, 1994
Box AF7
Legal
Box AF7
General, 1990-1993
Box AF7
Substantiation, 1990-1993
(1-3 of 6 folders)
Box AF7
Substantiation, 1990-1993
(4-6 of 6 folders)
Box AF8
Logos and designs, undated
Box AF8
Market reports, 1989-1992
(1-5 of 7 folders)
Box AF8
Market reports, 1989-1992
(6-7 of 7 folders)
Box AF9
Marketing
Box AF9
General, 1990-1993
(2 folders)
Box AF9
International, 1991
Box AF9
Plans/recommendations, 1990-1992
(1-2 of 3 folders)
Box AF9
Plans/recommendations, 1990-1992
(3 of 3 folders)
Box AF10
Promotions, 1990-1992
(7 folders)
Box AF10
Public relations, 1991
Box AF10
Test market, 1991
Box AF10
Youth, 1986-1990
(2 folders)
Box AF10
Marketing Committee, 1990-1991
(5 folders)
Box AF11
Marketing meetings, 1990-1991
(3 folders)
Box AF11
Media
Box AF11
General, 1989-1994
(1-3 of 4 folders)
Box AF11
General, 1989-1994
(4 of 4 folders)
Box AF12
Budgets, 1990-1994
Box AF12
Buying/implementation, 1990-1992
(2 folders)
Box AF12
Estimates, 1994
Box AF12
Memoranda, 1993-1994
Box AF12
Planning, 1989-1992
Box AF12
Post analysis, 1990-1992
Box AF12
Print, 1990-1992
Box AF13
Radio, 1991-1993
Box AF13
Scheduling, 1990-1992
(2 folders)
Box AF13
Television, 1990-1993
(3 folders)
Box AF13
Trade print, 1989-1992
(2 folders)
Box AF13
Traffic, 1991-1992
Box AF14
Meetings, 1992-1993
Box AF14
Miscellaneous, 1992-1993
(2 folders)
Box AF14
Miss America
Box AF14
General, 1988-1992
(5 folders)
Box AF14
Kenner tie-in, undated
Box AF15
Promotions, 1989-1992
(1-8 of 10 folders)
Box AF15
Promotions, 1989-1992
(9-10 of 10 folders)
Box AF16
NRF Conference, 1993
(2 folders)
Box AF16
Presentation, 1990
Box AF16
Press conference, 1991
Box AF16
Printed material
Box AF16
Body Shop animal testing brochures, 1994
Box AF16
Brochure, undated
Box AF16
Buy Australian, 1994
Box AF16
Feature in Apparel News, 1993
Box AF16
God's Love We Deliver, undated
Box AF16
Update Newsletter, 1994
Box AF16
Product name/logo, 1990-1992
Box AF16
Production, 1990-1994
(3 folders)
Box AF16
Public relations, 1991-1993
(1-10 of 12 folders)
Box AF17
Public relations, 1991-1993
(11-12 of 12 folders)
Box AF18
Quick response, 1990-1993
(2 folders)
Box AF18
Research
Box AF18
General, 1988-1993
(1-5 of 13 folders)
Box AF18
General, 1988-1993
(6-10 of 13 folders)
Box AF19
Apparel pricing, 1994
Box AF19
Focus groups, 1990-1991
(2 folders)
Box AF20
IMRA consumer survey, 1994
Box AF20
Insurance industry advocacy campaigns, 1993-1994
(2 folders)
Box AF20
One-on-one interviews, 1994
Box AF20
Phase I-II, 1994
(2 folders)
Box AF20
Post buy analysis, 1994
Box AF20
Proposal, 1994
(2 folders)
Box AF20
Qualitative, 1990-1991
(1-2 of 3 folders)
Box AF20
Qualitative, 1990-1991
(3 of 3 folders)
Box AF21
Reasons to buy, 1993
Box AF21
Tracking, 1989-1990
(8 folders)
Box AF21
Tracking, 1990-1992
(10 folders)
Box AF22
Tracking, 1992-1993
(9 folders)
Box AF23
Tracking, 1993-1994
(10 folders)
Box AF24
Tracking, 1994
(2 folders)
Box AF25
Visa recall study, 1994
Box AF25
Retail, 1989-1993
(2 folders)
Box AF25
Rowland Company, 1991
Box AF25
Status report, 1992
Box AF25
Steering Committee, 1990-1991
(1 of 5 folders)
Box AF25
Steering Committee, 1990-1991
(2-5 of 5 folders)
Box AF26
Strategy, 1990 and undated
(2 folders)
Box AF26
Talent holding fees, 1994-1995
Box AF26
Think tank meeting, 1991
Box AF26
Traffic, 1993-1994
Box AF26
Accessories research, 1990
Box AF27
Bath accessories research, 1990-1992
Box AF27
Collage brand meeting, 1993
Box AF27
Shower curtain market study, 1992
Box AF27
Advertising manual, undated
(2 folders)
Box AF27
General, 1996-1997
(2 folders)
Box AF27
New automotive economics, 1997
Box AF27
Presentation, undated
Box AF28
Printed advertising, undated
Box AF28
Reports, 1996
Box AF28
Strategy, 1996
Box AF29
General, 1995
Box AF29
Exploratory study, 1997
Box AF29
Fall 1998 planning, 1998
Box AF29
Oil heat advertising exploratory, 1996
Box AF29
Oil Heat Institute homeowner study, 1998
Box AF29
Planning meeting, 1997
Box AF29
Qualitative
Box AF29
General, 1994-1997
(3 folders)
Box AF29
Oil heat, 1996-1997
Box AF29
Radio scripts, 1998
Box AF29
Research, 1994-1997
Box AF29
Spring 1995 planning, 1994
Box AF29
Turner tracking study, 1993-1999
(6 folders)
Box AF30
General, 1997
Box AF30
Brand research presentation, 1992
Box AF30
Business Facts, 1992
Box AF31
BVD
Box AF31
General, 1989-1997
(3 folders)
Box AF31
1993 Men's Briefs Segmentation Study, 1994
Box AF31
Advertising examples, 1997
(2 folders)
Box AF31
Agency orientation--Don Siebert visit, 1990
Box AF31
Brand extension, 1997
Box AF32
Brand review, 1991
Box AF32
Business review, 1996
(2 folders)
Box AF32
Campaign planning, 1996
Box AF32
Comfort concepts, 1996
Box AF32
Consumer Purchases of Men's and Boys' Underwear, 1996
Box AF32
Creative, 1992-1993
Box AF32
Creative/Media/Research, 1997
Box AF32
Creative strategy, 1997
Box AF32
Daywear focus groups, 1990
Box AF32
Focus groups, 1997
Box AF32
Long term vision--Competitive websites, 1997
Box AF32
Market analysis, 1996
Box AF33
Men's underwear study, 1996-1997
Box AF33
Packaging research, 1996
Box AF33
Planning work session, 1990
Box AF33
Portfolio strategy for the apparel category, 1997
Box AF33
Positioning development, 1993
Box AF33
Presentation, 1997
Box AF33
Research, 1996-1997
(3 folders)
Box AF33
Sales meeting, 1989
Box AF33
Strategy development, 1996
Box AF33
Umbrella positioning project, 1993
Box AF33
Website proposal, 1997
Box AF33
Client meeting, 1991-1992
Box AF34
Correspondence, 1992
Box AF34
Country Comfort tour, 1997
Box AF34
Creative, 1997
Box AF34
Loosen Your Collar concerts, 1997
Box AF34
Meetings, 1995-1996
Box AF34
Presentation, 1997
(3 folders)
Box AF34
Pro Player, 1996
(2 folders)
Box AF34
Research, 1989-1997
(2 folders)
Box AF35
Review, 1994-1995
Box AF35
General, 1997
Box AF35
Budget, 1995
Box AF35
Competitive beer spending, 1994
Box AF35
Fascinating Art programs, 1994
Box AF35
Radio--ESPN Radio Network, 1995
Box AF35
Radio--Westwood One Radio Network, 1994-1995
Box AF35
Research, 1993
(2 folders)
Box AF36
Research--Censydiam report, undated
Box AF36
U.S. beer market, 1994
(2 folders)
Box AF36
Vincent Printing (VPI) outdoor poster production, undated
Box AF36
Account planning, 1995-1996
Box Amstel Light
Attitude and usage studies, 1995
Box Amstel Light
Awareness studies, 1995
Box Amstel Light
Billboard and radio tests, 1995-1996
(3 folders)
Box AF37
Brand review, 1985-1988
Box AF37
Budget, 1994
Box AF37
Campaign results, 1995
Box AF37
Celebrities, 1988-1992
Box AF37
Claim substantiation, 1994
Box AF37
College football, 1993
Box AF37
Complaints, 1993
Box AF37
Copy tests, 1994-1996
(1-3 of 4 folders)
Box AF37
Copy tests, 1994-1996
(4 of 4 folders)
Box AF38
Creative
Box AF38
General, 1994-1995
Box AF38
Briefing, 1995
Box AF38
Development, 1995
Box AF38
Research, 1994
Box AF38
Strategy, 1994
Box AF38
Timetable, 1994
Box AF38
Demographics/Psychographics, 1994-1995
(2 folders)
Box AF38
Flowcharts, 1993
Box AF38
Focus groups, 1994
Box AF38
General, 1984-1998
Box AF38
Generation X presentation, undated
Box AF38
Label test, 1995
Box AF39
Market segmentation, 1996
Box AF39
Marketing brief, 1994
Box AF39
Media
Box AF39
General, 1994-1995
(3 folders)
Box AF39
Plan, 1992
Box AF39
Planning, 1994-1995
(1-3 of 6 folders)
Box AF39
Planning, 1994-1995
(4-6 of 6 folders)
Box AF40
Omnibus study, 1995
Box AF40
Packaging, 1994
Box AF40
Point of sale, 1994-1995
(2 folders)
Box AF40
Positioning, 1994
(2 folders)
Box AF40
Print and outdoor, 1995
Box AF40
Print creative, 1994
Box AF40
Print rotation, 1994
Box AF40
Psychographics, 1995
Box AF40
Qualitative, 1992
Box AF40
Radio, 1994-1995
(2 folders)
Box AF41
Radio tests, 1995
(2 folders)
Box AF41
Recall, undated
Box AF41
Research, 1994-1996
(7 folders)
Box AF41
Research proposal, 1988
Box AF41
Right campaign, 1992
Box AF41
Sales data, 1993-1994
Box AF42
Scripts, 1984-1987
Box AF42
Seasonality, 1994
Box AF42
Steve Davis review, 1995
Box AF42
Storyboard--Amstel Light-Right campaign, undated
Box AF42
Strategy, 1988-1994
(6 folders)
Box AF42
Talent, 1995
Box AF42
Television, 1988-1995
(2 folders)
Box AF42
Three-year plan, 1995
Box AF42
Tracking, 1992-1996
(1-7 of 9 folders)
Box AF43
Tracking, 1992-1996
(8-9 of 9 folders)
Box AF44
Advertising development, 1988
Box AF44
Advertising study, 1990
Box AF44
Agency point of view, undated
Box AF44
Authorizations, 1995
Box AF44
Awareness and usage questionnaire, 1992
Box AF44
Beer consumption, 1988
Box AF44
Brand Penetration Index (BPI), 1992 and undated
Box AF44
Budget reports, 1994-1995
(3 folders)
Box AF44
Communications plan, 1994
Box AF44
Competitive, 1988
Box AF44
Copy research, 1988
Box AF45
Copy test--Best Friends campaign, 1995
Box AF45
Credit/Make-good reports, 1995
Box AF45
Distributor video, 1995
Box AF45
Estimates, 1994
(2 folders)
Box AF45
Ethnic/Hispanic markets, 1994
Box AF45
Flowcharts, 1993
Box AF45
Focus groups, 1988
Box AF45
Gallup study of U.S. imported beer market, 1995
Box AF45
General, 1988
Box AF45
Grizzly strategy, 1988
Box AF45
Hispanic commercial, 1988
Box AF45
Key Facts book, 1995
Box AF45
Media, 1988-1995
(1-2 of 9 folders)
Box AF45
Media, 1988-1995
(3-9 of 9 folders)
Box AF46
Past 30 days drinkers, 1993
Box AF47
Positioning, 1995
Box AF47
Qualitative bottle/label study, 1988
Box AF47
Qualitative research, 1987-1994
(2 folders)
Box AF47
Quotes from one-on-ones, 1988
Box AF47
Radio--Hispanic, 1995
Box AF47
Radio scripts, 1988
Box AF47
Research, 1988-1995 and undated
(6 folders)
Box AF47
Research proposal, 1988-1990
(2 folders)
Box AF47
Slim project, 1992
Box AF48
Strategy, 1995
Box AF48
Television, 1988
Box AF48
Topline usage and awareness, 1988
Box AF48
Tracking, 1994-1996
(6 folders)
Box AF48
Trade print, 1995
Box AF48
Usage and attitude, 1994
Box AF48
Advertising manual, 1991
Box AF49
Broadcast traffic, 1995
Box AF49
Buckler positioning, 1992
Box AF49
Buckler strategy, 1989-1994
Box AF49
Budget reports, 1993
Box AF49
Coverage of IRI markets, 1993
Box AF49
Distributor video, 1990-1994
(4 folders)
Box AF49
Estimates, 1994
(1 of 5 folders)
Box AF49
Estimates, 1994
(2-5 of 5 folders)
Box AF50
Field trips, 1988
Box AF50
General, 1990-1991
Box AF50
Hispanic copy, 1994
Box AF50
Market by market analysis, 1994
Box AF50
Media, 1993-1995
(1 of 13 folders)
Box AF50
Media, 1993-1995
(2-7 of 13 folders)
Box AF51
Media, 1993-1995
(8-13 of 13 folders)
Box AF52
Media opportunities, 1993
Box AF52
Media planning, 1993-1994
(4 folders)
Box AF53
Merchandising, undated
Box AF53
Opportunities meeting, 1991
Box AF53
Positioning, 1992
Box AF53
Print rotation, 1994
Box AF53
Research, 1990-1992
Box AF53
Santa Maria, 1994
Box AF53
Strategy, 1994
Box AF53
Tarwebok, 1994
Box AF54
Television sports, 1993-1994
Box AF54
Time agreement, 1993-1994
Box AF54
Trade advertising, 1993
Box AF54
Trade media, 1993-1994
(3 folders)
Box AF54
World Cup of Golf, 1993
(3 folders)
Box AF54
General, 1992-1993
Box AF55
Consumer loyalty, 1992
Box AF55
Eukanuba--Puppy Print newsletter, 1993
Box AF55
Creative strategy, 1991-1997
(2 folders)
Box AF55
Golden Rules, 1996
Box AF55
General, 1989-1992
Box AF55
Lysol, 1992-1994
(1-2 of 5 folders)
Box AF55
Lysol, 1992-1994
(3-5 of 5 folders)
Box AF56
Resolve carpet cleaner, 1991-1997
Box AF56
Articles on mutual fund market, 1992 and undated
Box AF56
Distribution channels for mutual funds, 1994
Box AF56
Profiles of first-time mutual fund buyers, 1994
Box AF56
Research, 1996
Box AF56
Printed material, 1998
Box AF56
Massage lounger, 1996
Box AF57
Men's shaver, 1995-1997
Box AF57
Smooth Operator razor, 1992
Box AF57
General, 1996
Box AF57
Recency presentation, undated
Box AF57
Super show, 1995
Box AF57
General, 1996-1997
(1-4 of 6 folders)
Box AF57
General, 1996-1997
(5-6 of 6 folders)
Box AF58
Agency credentials, undated
Box AF58
Articles, 1997
Box AF58
Compensation plan, 1997
Box AF58
Competitive, 1996-1997
Box AF58
Internet, 1997
Box AF58
ISP articles, 1996
Box AF58
Program Fact Book, 1997
(2 folders)
Box AF58
Public relations strategy, 1996-1997
Box AF59
Case history, undated
Box AF59
All-purpose cleaner study, 1996
Box AF59
Articles on condiments, 1995-1996
Box AF59
Carpet and upholstery cleaning, 1993
Box AF59
Easy-Off oven cleaner, 1996
Box AF59
French's French-Fried Onions, 1997
Box AF59
Hard surface cleaners, 1996
Box AF59
Hard surface market study, 1996
Box AF59
Oven cleaners, 1996
Box AF59
Resolve carpet cleaner, 1997
Box AF59
Rid-X, 1996-1997
(1 of 3 folders)
Box AF59
Rid-X, 1996-1997
(2-3 of 3 folders)
Box AF60
Rug cleaner study, 1991
(4 folders)
Box AF60
Shady Brook Farms scripts, 1986-1987
Box AF60
Lotrimin, 1996
Box AF60
Personal care ingredient naming, 1997
Box AF60
Correspondence, 1985-1986
Box AF60
General, 1974-1980s
Box AF60
General, 1997
Box AF61
General, 1996
(2 folders)
Box AF61
Branding/Positioning, 1996
Box AF61
Presentation, circa 1996
Box AF61
General, 1995
Box AF61
Image campaign, 1996
Box AF61
Mall tennis program, 1995
Box AF61
Presentation, 1995-1996
(2 folders)
Box AF61
Tracking, 1996
Box AF61
All Star Swing Festival, 1973
(2 folders)
Box AF62
Catalog, 1984
Box AF62
General, 1983-1987
Box AF62
Annual golf outing, 1987-1991
Box AF62
Annual reports, 1980-1986
Box AF62
FTC on smokeless tobacco, 1984-1985
Box AF62
Generation X, 1995
Box AF62
Global branding, undated
Box AF62
House of Windsor scripts (Red Skelton), 1977-1978
Box AF62
Skoal, 1996
Box AF62
Qualitative study, 1996
Box AF63
Accessories research, 1990
Box AF63
Bed/Bath market data, 1985-1988
(2 folders)
Box AF63
Creative presentation, 1989
Box AF63
Home furnishings study, 1989
Box AF63
Lady Pepperell/Martex, 1989
Box AF63
Meetings, 1989
Box AF63
Research, 1989
(2 folders)
Box AF63
Sales force presentation, 1989
Box AF63
Sheets and towels tracking study, 1989
Box AF63
Slides, 1989
Box AF64
Strategy, 1989
Box AF64
General, 1992-1994
Box AF64
Annual reports, 1993
Box AF64
Client correspondence, 1994
Box AF64
Songburst (country and western game), 1992
Box AF64
Special projects, 1994
Box AF64
See the Sickness, 1986
Box AF65
$2.00 Off, 1975
Box AF65
5 Second Closing, 1976
Box AF65
Architect, 1978-1984
Box AF65
Ball Game, 1977
Box AF65
Banking, 1976-1977
Box AF65
Big Sale, undated
Box AF65
Billboard, 1980
Box AF65
Busy Man, 1977
Box AF65
Childproof, 1976
Box AF65
Dealer Sales, undated
Box AF65
Decorator's Delight, undated
Box AF65
Doctor, 1980
Box AF65
Do It Yourselfer, 1979-1984
Box AF65
Double Combo, 1978
Box AF65
Doug Shephard, 1983
Box AF65
Frustrated Man, 1977
Box AF65
George Pappas, 1983-1985
Box AF65
Good, Better, 1975-1979
Box AF65
Harriet Muranko, 1983-1984
Box AF65
Julie Scherer, 1983-1985
Box AF65
Latex Only, 1978
Box AF65
Lighthouse, 1977
Box AF65
Lighthouse Keeper, 1977
Box AF65
Messy Kid, 1980-1982
Box AF65
Moorglo, Moorgard, Moor White, 1984
Box AF65
Moorglo Sale, 1984
Box AF65
Moorwood Stains, 1983
Box AF65
Moving House, 1979
Box AF65
Newlyweds, 1973-1975
Box AF65
Opening and closing billboard, 1973
Box AF65
Paint Farm, 1988
Box AF65
Painter, 1973
Box AF65
Prospector, 1977
Box AF65
Real People, 1983
Box AF65
Reasons, 1975-1977
Box AF65
Regal Wall Satin, 1977
Box AF65
Rick Swiger, 1983-1985
Box AF65
Skip Miller, 1983
Box AF65
Special Offer, undated
Box AF65
Spokesman--Natural Beauty, undated
Box AF65
Stacking, 1976-1977
Box AF65
Stain, 1978
Box AF65
Stevens/New Home, 1986
Box AF65
The Game, 1977
Box AF65
Triple Combo, 1978
Box AF65
Weatherman, undated
Box AF65
Well-Protected, undated
Box AF65
Who Told You That?, 1977
Box AF65
Apparel, 1982
Box AF65
Bioguard Socks, 1979
Box AF65
Caress Sheets Dracula, 1979
Box AF65
Change into Colorful Corduroy, 1984
Box AF65
Crossfire Corduroy Fashion Ave., 1983
Box AF65
Domestics, 1982
Box AF65
Don't Look Now, undated
Box AF65
Fashion Avenue, 1983
Box AF65
Furniture/Trees, 1979
Box AF65
Hosiery/Socks, 1977
Box AF65
Hug Bunny--A Little Bit of Bunny, 1979
Box AF65
Interrupted Weave, undated
Box AF65
Jeans Plus, 1984
Box AF65
Klopman--Sew Easy, 1978
Box AF65
Laura Ashley bedliners--My World, 1985
Box AF65
Lees Carpets--Doors, 1986
Box AF65
Sewing/Furniture, 1977
Box AF65
Sheets/Rugs, 1977
Box AF65
Silky Woven--Born to be Beautiful, 1984
Box AF65
So Soft So Sheer pantyhose, undated
Box AF65
In My BVDs, 1987-1988
Box AF65
Coty-Pfizer
Box AF65
Emeraude of Your Life, 1981
Box AF65
Gift-Givers, 1982
Box AF65
Give Someone Love, 1982
Box AF65
He Loves Me, 1983
Box AF65
One Man/One Fragrance, 1984-1985
Box AF65
Someone Special, 1983
Box AF65
Day, 1983-1984
Box AF65
Easy for You, 1985
Box AF65
Fitter, undated
Box AF65
Fits, 1981
Box AF65
Bundle Up, 1981
Box AF65
Goldilocks, 1977
Box AF65
No Contest, 1984
Box AF65
We Want Ho, 1983
Box AF65
Department Store, 1988
Box AF65
Miss America Pageant, 1988
Box AF65
Quick Change, 1988
Box AF66
Tell All the World, 1987
Box AF66
Crosslands Savings, 1988
Box AF66
D-Stroy One Day Later, 1988
Box AF66
Exact, 1986
Box AF66
Flea and Tick, 1986
Box AF66
Flea Kill/Egg Nightmare, 1986
Box AF66
Four Gone, 1986
Box AF66
Lure 'n Kill, 1986
Box AF66
Mouse Killing Station, 1987
Box AF66
Resolve, 1986-1988
Box AF66
Rodenticide, 1985
Box AF66
Split :30s, 1985-1986
Box AF66
Scrub Free, 1983
Box AF66
Food from Britain, 1984
Box AF66
Calcitrel, 1985-1986
Box AF66
Fresh Again, 1983
Box AF66
Maximum Strength Midol, 1985
Box AF66
Midol 200, 1987-1988
Box AF66
Midol PMS, 1985-1987
Box AF66
8 Hours, 1976-1977
Box AF66
Academic, 1986
Box AF66
Anti-Drug, 1988
Box AF66
Audition, undated
Box AF66
Boing, 1986
Box AF66
Bye-Bye, 1985
Box AF66
Coach, 1980
Box AF66
Come on Over to My Pad, 1977-1980
Box AF66
Country Singer, 1985
Box AF66
Custer, 1986
Box AF66
Everywhere, 1986
Box AF66
Finiculi Finicula, 1980
Box AF66
Freddie, 1985
Box AF66
Girlfriends, 1979
Box AF66
Groupies, 1985
Box AF66
Hey Little Lady, 1978
Box AF66
I Like a Liquid, 1976
Box AF66
Juke Box, 1984
Box AF66
Keeps Working, 1976
Box AF66
Let's Take a Test, 1981
Box AF66
Live DJ Stephanie, 1985
Box AF66
Look Your Best, 1986
Box AF66
Lookout Louie, undated
Box AF66
Medicinal, undated
Box AF66
Mother and Daughter, 1977
Box AF66
My Pad, 1977
Box AF66
Name the Time, 1978
Box AF66
Oath, 1986
Box AF66
Older Brother, 1985
Box AF66
Put Your Face to the Test, 1981
Box AF66
Romeo and Juliet, 1980
Box AF66
See Medicine, 1977
Box AF66
See Proof, 1977
Box AF66
Singer, 1985
Box AF66
Skateboard, 1977
Box AF66
Soaps, 1986
Box AF66
Stone Age, 1986
Box AF66
Take That, Pimples, 1977
Box AF66
Talk Show, 1985
Box AF66
The Prize Is on the Pad, 1983
Box AF66
The Proof Is on the Pad, 1981
Box AF66
The Wizard, 1980
Box AF66
Treat Yourself Beautifully, undated
Box AF66
Voice, 1985
Box AF66
Wipeout, 1987
Box AF66
Grolsch--Six Pack/Art from Holland, 1981
Box AF66
J. Victori Wines--Calvin Coolers, 1986
Box AF66
Knorr, 1987-1988
Box AF66
Glass-Mates, 1985
Box AF66
Medi-Quik, 1976
Box AF66
Miami Project/Marc Buoniconti Fund, 1987
Box AF66
Rocco/Shadybrook Farms Turkeys, 1987
Box AF66
Beach, 1980
Box AF67
Borkum Riff--Brul, 1983
Box AF67
Charlie Daniels, 1981-1982
Box AF67
Copenhagen--Babco, 1985
Box AF67
Copenhagen--Cale Yarbrough, 1982-1983
Box AF67
Happy Days--Shep Messing, 1980
Box AF67
House of Windsor--Red Skelton, 1977-1978
Box AF67
House of Windsor--Store, 1980
Box AF67
Miscellaneous scripts, 1971-1985
Box AF67
Bobby Mercer, undated
Box AF67
Cale Yarbrough, 1982
Box AF67
Carlton Fisk, 1978
Box AF67
Charlie Daniels, 1984
Box AF67
Earl Campbell, 1979-1981
Box AF67
Harry Gant, 1983
Box AF67
Shep Messing, 1978
Box AF67
Smokeless, undated
Box AF67
Steve Towle, undated
Box AF67
Tackling, 1978
Box AF67
Walt Garrison, 1977-1983
Box AF67
Bobby Mercer, 1979-1983
Box AF67
Charlie Daniels, 1980-1985
Box AF67
Harry Gant, 1982-1983
Box AF67
Walt Garrison, 1978-1982
Box AF67
Airplane, 1985
Box AF67
Astute Leaders, 1983
Box AF67
Basketball, 1985
Box AF67
Bruce Bowman, 1984
Box AF67
Checkered Flag, 1986
Box AF67
Double Bonus, 1984
Box AF67
Factory, 1985
Box AF67
Four Wheel, 1986
Box AF67
Friend, 1986
Box AF67
Harry Gant, 1981-1984
Box AF67
Kent Weld, 1984
Box AF67
Little Pouch, 1983
Box AF67
Minty Flavor, 1984
Box AF67
Movies, 1985
Box AF67
Pouch, 1983
Box AF67
Saturday Night, 1986
Box AF67
Take Out, 1985-1986
Box AF67
Team Pleasure, undated
Box AF67
TV billboard, 1985
Box AF67
Skoal/Happy Days--Nick Buoniconti, 1978
Box AF67
America Loves with Bob Sheppard, 1983
Box AF67
Asphalt, 1985
Box AF67
Bad Guitar, 1985
Box AF67
Basketball, 1985
Box AF67
Coal Mine, 1986
Box AF67
Daily News, 1986
Box AF67
Farm, 1985
Box AF67
Fishing Forecast, 1985
Box AF67
Is What He Wants to Be, 1986
Box AF67
Let Me Tell You, 1986
Box AF67
Log Rolling, 1985
Box AF67
Long Long Haul, 1985
Box AF67
Minty Flavor, 1984
Box AF67
Pinch Hitter, 1985
Box AF67
Rodeo, 1986
Box AF67
Sports Arena, 1985
Box AF67
Summer 500 Free, 1985
Box AF67
Trucker's Radio, 1985
Box AF67
TV billboard, 1985
Box AF67
Walt Garrison, 1984-1985
Box AF67
Walt Garrison miscellaneous, 1975-1982
Box AF67
Weyman and Bruton, 1982
Box AF67
Grizzly Beer--Jerry Seinfeld, 1988
Box AF67
Heineken, 1988
Box AF67
Campho-Phenique, 1985-1988
Box AF67

Restrictions on access: Unpublished corporate documentation is closed to research for 15 years from the date of creation. Personnel records are closed until 2041.

Bacardi Light creative, 1999
Box AF-R1
Brand Essence Manual, 1999
Box AF-R1
General, 1992-1999
(4 folders)
Box AF-R1
Just Add Bacardi/Bacardi by Night, 1994-1999
Box AF-R1
Presentations, 1999
(2 folders)
Box AF-R2
Strategy, 1999
Box AF-R2
Moisture Eyes, 1998
(2 folders)
Box AF-R2
Research, 1998
Box AF-R2
Topline reports, 1996-1998
Box AF-R2
Knorr, 1998
(2 folders)
Box AF-R3
Brusking Goldring report on energy deregulation, 1998
Box AF-R3
Exploratory study, 1998
Box AF-R3
Key research learning, 1998
Box AF-R3
Brand strategy, 1998
Box AF-R3
BVD, 1998
Box AF-R3
Gitano sales meeting, 1999
Box AF-R3
Reports, 1998
Box AF-R3
Research, 1998-1999
Box AF-R3
Sales meeting, 1998
Box AF-R3
Winning at Retail, 1999
Box AF-R3
General, 1998
Box AF-R3
Competitive, 1998
Box AF-R3
General, 1998
Box AF-R4
Advertising awareness, 1999
Box AF-R4
Brand awareness, 2000
Box AF-R4
Color laser printer, circa 2000
Box AF-R4
Color printing, 2000
Box AF-R4
Competitive, 2000
(4 folders)
Box AF-R4
Corporate video brief, 2000
Box AF-R4
Focus groups, 2000
Box AF-R4
Ink jet business, 2000
Box AF-R4
Intellitrack business imaging module, 2000
Box AF-R5
J110 effort, 2000
Box AF-R5
Lexmark Plus brief, 2000
Box AF-R5
Media, 1999-2000
Box AF-R5
Mini Web brief, 2000
Box AF-R5
Notes, 2000
Box AF-R5
Scarecrow study, 2000
Box AF-R5
Television, 2000
Box AF-R5
To Print in Color or Not…, 2000
Box AF-R5
Wall Street Journal brief, 2000
Box AF-R5
Weber Group public relations, 2000
Box AF-R5
Competitive, 1998
Box AF-R5
Launch, 1998
Box AF-R5
Air purifier strategy, 1998
Box AF-R6
Brand image evaluation, 1998
Box AF-R6
Electric razor presentation, 1998
Box AF-R6
Fitch massage chair, 1998
Box AF-R6
Home products, 1998
Box AF-R6
Linear shaver, 1998
Box AF-R6
Men's shaver focus groups, 1998-2000
(4 folders)
Box AF-R6
Power tools focus groups, 2000
Box AF-R7
Presentation, 1998
Box AF-R7
Public relations report, 1998
Box AF-R7
Research
Box AF-R7
General, 1998
Box AF-R7
Men, 1998-2000
Box AF-R7
Women, 1997-1998
(2 folders)
Box AF-R7
The Business of Advertising, 1998
Box AF-R7
Women's trimmers, 1998
Box AF-R7
General, 2000-2001
(3 folders)
Box AF-R8
Research, 1998
Box AF-R8
National Tobacco Incidence Study, 1998
Box AF-R8

Restrictions on access: Unpublished corporate documentation is closed to research for 15 years from the date of creation. Personnel records are closed until 2041.

AAMCO, 1997
Box NB1
AAR, 1996-1997
(3 folders)
Box NB1
A.B. Watley, 1997
Box NB1
Acclaim Entertainment, 1995-1997
(5 folders)
Box NB1
Advertising Age agency report, 1993-1999
(2 folders)
Box NB2
Adweek directories, 1993-1998
(2 folders)
Box NB2
Adweek Report Card, 1996-1998
(2 folders)
Box NB2
Apparel lists, undated
Box NB2
Au Bon Pain, 1997
Box NB2
Aventis Behring, 2000
Box NB2
Avon, 2000
Box NB2
Bed Bath & Beyond, 1998-1999
Box NB3
Boehringer Ingelheim, 1997
Box NB3
Budget Rent-a-Car, 1996
Box NB3
Burke Rehabilitation Hospital, 1985-1996
Box NB3
Business Week, 1992
Box NB3
Cabletron Systems, 1997
(2 folders)
Box NB3
Canadian Club, 1996-1997
(1-2 of 4 folders)
Box NB3
Canadian Club, 1996-1997
(3-4 of 4 folders)
Box NB4
Carpet & Rug Institute, 1997
Box NB4
Carpet One, undated
Box NB4
Case studies, 1993-1997
Box NB4
Chase Manhattan, 1999
Box NB4
Chemical Manufacturers Association (CMA), 1990
Box NB4
Church & Dwight, 1998
Box NB4
Coors, 1997
Box NB4
Creative samples, 1998
Box NB4
Current projects, 1996-1997
Box NB4
CVS, 1997
Box NB5
Directories, 1997
Box NB5
Dow Jones Telerate, 1996
(2 folders)
Box NB5
Epson, 1997
Box NB5
Findlandia Vodka, 1996
Box NB5
Foster Grant, 1998
Box NB5
Four Seasons Hotels, 1998
Box NB5
General, 1980-1993
(1 of 4 folders)
Box NB5
General, 1980-1993
(2-4 of 4 folders)
Box NB6
GeoCities, 1998
Box NB6
Glaxo SmithKline (Relafen), 1996-1998
Box NB6
Go.com, 1999
Box NB6
GoJo/Purell, 1996
Box NB6
Grand Marnier competitive advertising, 1994-1995
Box NB6
Harper Collins, 1998
Box NB6
Health First, 1997
Box NB7
Health Insurance Plan (HIP USA), 1997
(2 folders)
Box NB7
HomeRuns.com, 2000
Box NB7
Hardee's, 1997
Box NB7
Jack Daniels, 2000
Box NB7
Jones-Lundin Associates, 1996
Box NB7
LaLigue North America, 1999
Box NB7
Active, 1994-1995
Box NB7
Current, 1995-1996
Box NB7
Kevin O'Neill leads, 1996-1997
Box NB8
Ronald Fierman leads, 1996
Box NB8
Wilder Baker leads, 1995-1996
(2 folders)
Box NB8
Lee Jeans, 1999
Box NB8
Lehn & Fink--New product ideas, 1979
Box NB8
Lindt & Sprüngli, 2001
Box NB8
Loew's Hotels, 1996
Box NB8
Long John Silver's, 1998-1999
(2 folders)
Box NB8
Luzianne Tea, 1997
(2 folders)
Box NB8
MacGregor Golf, 1999
Box NB8
Madison Square Garden Network (MSG), 1997 and undated
(1 of 2 folders)
Box NB8
Madison Square Garden Network (MSG), 1997 and undated
(2 of 2 folders)
Box NB9
Memoranda, 1993
Box NB9
MFS Asset Management, 1994-1995
Box NB9
Mitsubishi, 1997
Box NB9
Nancy Kieffer files, 1991-1992
(3 folders)
Box NB9
Neuberger Berman, 2000
Box NB9
New Business advertisement samples, undated
Box NB10
New York business mailing, Walk-through booklet, 1979
Box NB10
New York Hospital, 1996-1998
Box NB10
New York Life, undated
Box NB10
Northern Trust, 2000
Box NB10
Ogilvie Home Permanent, 1997
Box NB10
Panasonic, 1997-1999
(2 folders)
Box NB10
Prodigy, 1997
(2 folders)
Box NB10
Questionnaire responses, 1985-1987
(7 folders)
Box NB11
Rand McNally, 1997-2000
Box NB12
Red Book, 1997-1998
(2 folders)
Box NB12
Reily Foods, 1997
Box NB12
Research
Box NB12
Beer, 1995-1997
(2 folders)
Box NB12
Business-to-Business, 1995
Box NB12
Edible dry-packed food client, undated
Box NB12
Mega-brands, 1992
Box NB12
Qualitative creative thinking, 1997
Box NB12
Technology, 1996
Box NB12
Wine/Liquor, 1999
Box NB12
Selfcare, 1997
Box NB13
SNET, 1996-1997
(7 folders)
Box NB13
SNET/Teligent, 1997
Box NB14
Status reports, 1993-1997
Box NB14
Teligent, 1997
Box NB14
Tennis Industry Association, 1995
(3 folders)
Box NB14
T. Rowe Price, 2000
Box NB14
Tumi, 1997-2000
Box NB14
U.S. Trust, 2000
Box NB14
USA Network, 1996
Box NB14
Warburg Pincus, 2000
Box NB14
Warwick Advertising self-promotion, 1982
Box NB14
Warwick Baker O'Neill credentials, 1998
Box NB14

Restrictions on access: Unpublished corporate documentation is closed to research for 15 years from the date of creation. Personnel records are closed until 2041.

1-800 Flowers, 1999
Box NB-R1
AAA (American Automobile Association), 1998
Box NB-R1
AAMCO, 2000
Box NB-R1
AAR, 1998
Box NB-R1
Achenbaum Bogda, 1998
Box NB-R1
Administrative--Account experience, 1998
Box NB-R1
Adams Golf, 1999
Box NB-R1
Advertising Age agency report, 2000
Box NB-R1
Advertising Agency Search Service, 1998
Box NB-R1
Adweek Report Card, 2000
Box NB-R1
Agency credentials, 1999
(2 folders)
Box NB-R1
AIG, 1999
Box NB-R1
Alberto-Culver, 1998-1999
(2 folders)
Box NB-R1
Amerifit, 1999
Box NB-R1
AMTICO, 1998
Box NB-R1
Astra Pharmaceuticals (CrossCom), 1998
(2 folders)
Box NB-R1
Autonation/Republic, 1999
Box NB-R2
Avid Technology, 1998-2000
(3 folders)
Box NB-R2
Bacardi, 1998
Box NB-R2
Bacardi/DiSaronno, 1998
(4 folders)
Box NB-R2
Bausch & Lomb, 1999
(3 folders)
Box NB-R3
Bedford Group, 1998
Box NB-R3
Bermuda Tourism, 1998
Box NB-R3
Best Selections, 1999-2000
(6 folders)
Box NB-R3
Bismark, 1999
Box NB-R3
Boston Beer, 1998
Box NB-R3
Boys and Girls Clubs, 1999
(1 of 3 folders)
Box NB-R3
Boys and Girls Clubs, 1999
(2-3 of 3 folders)
Box NB-R4
Brandwise, 1999
Box NB-R4
Brown-Forman (Southern Comfort, Canadian Mist), `1996-1998
Box NB-R4
Business 2.02000
Box NB-R4
Budget Rent-a-Car, 2000
Box NB-R4
Cabletron Systems, 2001
Box NB-R4
Car Max, 1998
Box NB-R4
Car Temps, 1999
Box NB-R4
Cayman Islands, 2001
Box NB-R4
CFSB Direct, 2001
Box NB-R4
Clear Perspectives, 1999
Box NB-R4
Clorox, 1999
Box NB-R4
Computer Associates, 2000
(2 folders)
Box NB-R4
Consultant mailings, 1998
Box NB-R4
Cooper Tire, 1999
(4 folders)
Box NB-R5
Coty, 1999
Box NB-R5
Creative Selling Opportunities, 1998
Box NB-R5
Cross Pen, 2000
Box NB-R5
Dan Foss Group, 2001
Box NB-R5
Datek Online, 1999
Box NB-R6
Denny's, 2000
Box NB-R6
Direct-to-Consumer leads, 1998
Box NB-R6
Distilled Spirits Council, 2001
Box NB-R6
Eastman Kodak, 1998
Box NB-R6
EBJ Management Consultants, 1998
Box NB-R6
Eight O'Clock Coffee, 1998-1999
(1-2 of 3 folders)
Box NB-R6
Eight O'Clock Coffee, 1998-1999
(3 of 3 folders)
Box NB-R7
Erie Insurance, 1999
Box NB-R7
ESC Medical Systems (Epitouch hair removal), 1998-2000
(4 folders)
Box NB-R7
Etienne Aigner, 2000
Box NB-R7
Financial Times, 1998
Box NB-R7
Frank's Nursery & Crafts, 1998
Box NB-R7
Gallo, 1999
Box NB-R7
Geduldig & Ferguson, 1998
Box NB-R7
GeoCities, 1998
Box NB-R7
Gilbert Fairie, 1998
Box NB-R8
Godiva Chocolatier, 1998
Box NB-R8
Guinness Import, 1999
Box NB-R8
Hallmark Cards, 1998
Box NB-R8
Hanes, 2001
Box NB-R8
Hartz Mountain, 1998
Box NB-R8
Heinz Pet Products (9 Lives), 2001
(2 folders)
Box NB-R8
Heritage Consumer Products, 1998
Box NB-R8
Hyperion, 2000
Box NB-R8
Iams, 1998-1999
Box NB-R8
Independent Insurance Agents of America (IIAA), 1999
Box NB-R8
International Paper, 1999
Box NB-R8
Interpartners, 1998-1999
(2 folders)
Box NB-R8
Jan Apple, 1998
Box NB-R9
Jen's project (beer/wine), 1998
Box NB-R9
Jiffy Lube, 1999
Box NB-R9
Johnson & Johnson, 1999
Box NB-R9
Kevin O'Neill quote file, 1999
Box NB-R9
Kirin Beer, 1998
Box NB-R9
Knoll Pharmaceutical, 1998
Box NB-R9
Larry Weisberg, 1998
Box NB-R9
Lender's Bagels, 2000
Box NB-R9
Lenscrafters (Liquid Marketing), 1998-2000
Box NB-R9
Levi Strauss, 1999
Box NB-R9
Lexmark, 1999-2000
(2 folders)
Box NB-R9
Liberty Mutual, 1998-2000
(2 folders)
Box NB-R9
Lichtwer Pharma, 1998
(1 of 4 folders)
Box NB-R9
Lichtwer Pharma, 1998
(2-4 of 4 folders)
Box NB-R10
Long John Silver's, 2000
Box NB-R10
Lord, Abbott, 1999
Box NB-R10
Luxury goods, 1998
Box NB-R10
Madison Square Garden Network (MSG), 1998
(2 folders)
Box NB-R10
Mailing database, 1998
Box NB-R10
Mark Goldstein, 1998
Box NB-R10
McBride & Associates, 1998
Box NB-R10
McDonald's, 1999
Box NB-R10
Merck/Vioxx, 1998-1999
(1-8 of 13 folders)
Box NB-R11
Merck/Vioxx, 1998-1999
(9-13 of 13 folders)
Box NB-R12
Miscellaneous, 1999
Box NB-R12
Mohegan Sun, 2001
Box NB-R12
Morgan Anderson, 1998
Box NB-R12
MyFamily.com, 2000
Box NB-R12
National Committee for Employer Support of the Guard and Reserves (Ad Council campaign), 1998
Box NB-R12
National Oil Heat Research Alliance (NORA), 2001
(2 folders)
Box NB-R12
Naturalizer Shoe, 1998
Box NB-R13
Neal Gilliat, 1998
Box NB-R13
NECO Alliance, 2000
Box NB-R13
Neuberger Berman, 2000
Box NB-R13
New Air, 1998
Box NB-R13
New business expenses, 1998
Box NB-R13
New Business Perspective, 1998
Box NB-R13
New business projects, 1999
Box NB-R13
New England Consulting Group, 1998
Box NB-R13
New York Life, 1999
Box NB-R13
Ocean Spray, 1999
Box NB-R13
Olsten, 1997-1999
(1-2 of 5 folders)
Box NB-R13
Olsten, 1997-1999
(3-5 of 5 folders)
Box NB-R14
Panasonic, 1998
(2 folders)
Box NB-R14
Panasonic Blood Pressure Omnibus, 2000
Box NB-R14
Patak Spices, 1999
Box NB-R14
Paul Stuart, 2000
Box NB-R14
PetSmart.com, 1999
Box NB-R14
Pfizer (Zyrtek), 1999
(1-3 of 4 folders)
Box NB-R14
Pfizer (Zyrtek), 1999
(4 of 4 folders)
Box NB-R15
Pharmacia/Upjohn, 2000
(2 folders)
Box NB-R15
Pile & Company, 1998
Box NB-R15
Pilot Pen, 2001
(2 folders)
Box NB-R15
Playtex Apparel, 2001
Box NB-R15
Porsche, 1998
Box NB-R15
Prevention Magazine, 1998
Box NB-R15
Private Bank of Boston case study, 2000
Box NB-R15
Project binder, 1999
(2 folders)
Box NB-R15
Raynal & Cie., 2001
(2 folders)
Box NB-R16
Republic Bank of New York, 1999
Box NB-R16
R.N. Gold, 1998
Box NB-R16
Rojek Marketing Group, 1998
Box NB-R16
Russell Athletics, 2000
Box NB-R16
Sara Lee Coffee & Tea, 2000
Box NB-R16
Sara Lee Underwear, 2000
Box NB-R16
Schott Glas, 1998
Box NB-R16
Schiefflin & Somerset (Grand Marnier, DiSaronno), 1998-1999
(2 folders)
Box NB-R16
Seagram's, 1998
Box NB-R17
Serta, 1999
Box NB-R17
Skincare prospect, 1998
Box NB-R17
Small World.com, 2000
(3 folders)
Box NB-R17
Smuckers, 1999
Box NB-R17
SNET, 2000
Box NB-R17
Status reports, 1998
Box NB-R17
Stride Rite/Keds, 1999
Box NB-R17
Stridex, 2000
Box NB-R17
Tear Drop Golf, 1998
Box NB-R17
Teleglobe, 2001
Box NB-R17
Teligent, 1997-1998
Box NB-R17
Thrifty Rent-a-Car, 1998
Box NB-R17
T.J. Maxx, 2000
Box NB-R17
Tourneau Inc., 1999
Box NB-R17
Toys R Us, 1998
Box NB-R17
Trammel Crow, 1998
(3 folders)
Box NB-R18
Triton PCS, 1998-1999
(1-3 of 5 folders)
Box NB-R18
Triton PCS, 1998-1999
(4-5 of 5 folders)
Box NB-R19
True Link, 2000
Box NB-R19
Turn downs, 1999
Box NB-R19
Tupperware, 1999
Box NB-R19
United Distillers & Vintners, 1999
Box NB-R19
United Steelworkers of America (USWA), 1998
Box NB-R19
Value-priced consumer packaged goods prospect, 1998
Box NB-R19
Valvoline, 2001
Box NB-R19
Verizon Wireless, 2000
Box NB-R19
Vitamin Shoppe, 2000
Box NB-R19
Wall Street Journal, 1998
Box NB-R19
Wanamaker Associates, 1998
Box NB-R19
Waterworks, 1998
Box NB-R19
W.E. Hooper & Associates, 1998
Box NB-R19
Weight Watchers, 1998
Box NB-R19
Wood Coalition, 2000
(2 folders)
Box NB-R20
Woolmark, 1998
Box NB-R20
WQXR-FM/WQEW-AM, 1998
Box NB-R20
Yankee Candle, 2001
(3 folders)
Box NB-R20
Ad Council/American Mental Health Fund1986
Box PB1
American Home Foods (including Chef Boyardee)1993
Box PB1
Benjamin Moore1972-1988
(4 folders)
Box PB1
Berio Olive Oil1981-1982, 1993
Box PB2
Burke Rehabilitation Hospital1997
Box PB2
Burlington Industries
Box PB2
Draperies1981-1985
Box PB2
Corporate campaigns (Brown Lung, Jobs, Idealism)1976
Box PB2
Home furnishings and bed linens (including Laura Ashley)1979-1985
Box PB2
Sandel, sportswear fabrics, Ultrex1977-1987
Box PB2
Television storyboards1979-1986
Box PB2
BVD Underwear1988-1998
(2 folders)
Box PB2
Calvin Cooler1986
Box PB2
Century Shipping1985
Box PB3
Children's Book of the Month1993
Box PB3
Coty (Emeraude, Stetson)1982-1989
Box PB3
CPC International
Box PB3
H-O Cereals1977-1983
Box PB3
Knorr1984-1997
(2 folders)
Box PB3
Rit Dye1979-1994
(2 folders)
Box PB3
Crafted With Pride1984-1996
(3 folders)
Box PB4
Crossland Mortgage 1987-1990
Box PB4
d-Con1984-1989
Box PB4
Drake America1980
Box PB4
Economics Laboratory
Box PB5
Cleaning products (including Clean & Smooth, Dip-It, Matey Fun Bath, Mildew's Gone, Scrub Free, Stain-Away, Star Coffee Filters)1973-1983
Box PB5
Electrasol1965-1983
(3 folders)
Box PB5
Lime-Away1972-1978
Box PB5
Fiber, Fabric, and Apparel Coalition for Trade1985
Box PB6
Fruit of the Loom1998
Box PB6
General Wine & Spirits (Eagle Rare bourbon, Boodle's gin)1984
Box PB6
Glenbrook Laboratories (Calcitrel, Campho-Phenique, Midol, Stri-Dex)1985-1988
Box PB6
Great British Foods1984-1987
Box PB6
HomeEquity (later PHH HomeEquity)1984-1997
(2 folders)
Box PB6
House of Seagram1985-1986
Box PB6
Ilford1987-1988
Box PB6
Italica olive oil1988
Box PB6
J Nelson Prewitt (Dif, Soil-Off)1965-1967
Box PB7
Jockey1986-1988
(2 folders)
Box PB7
King Cola, Slim Cola1979-1980
Box PB7
Kirk's Folly (Lynx jewelry)1983
Box PB7
Lehn and Fink
Box PB8
Body-All1972-1976
Box PB8
Dorothy Gray1973-1975
Box PB8
Medi-Quik1972-1979
Box PB8
Ogilvie1973-1974
Box PB8
Stri-Dex1979-1988
Box PB8
Miscellaneous1990-1992
Box PB8
Marta Olives 1980
Box PB9
Maybelline1983-1984
Box PB9
Miami Project to Cure Paralysis/Marc Buoniconti Fund1987
Box PB9
Miscellaneous publications (clipping file, including Wall Street Journal, Chicago Tribune, Men's Journal, USA Today)1998
Box PB9
New England Journal of Medicine1999
Box PB9
Parade Magazine1979-1983
(3 folders)
Box PB9
Parade Magazine1982-1996
(7 folders)
Box PB10
Plough
Box PB11
A+D Ointment, Chlor-Trimeton, Coricidin, Drixoral, Duofilm/Duoplant, Lotrimin1992-1996
Box PB11
Artra, Aspergum1978-1982
Box PB11
Coppertone (including For Faces Only, QT, Tan Care)1978-1988
(2 folders)
Box PB11
Coppertone, Correctol1978-1982
Box PB11
Correctol1983-1998
Box PB11
Di-Gel, Duration, Feen-a-Mint1977-1978
Box PB12
Paas makeup kits, Regutol1982-1983
Box PB12
Shade, Stri-Dex, Super Shade1980-1990
Box PB12
St. Joseph's1983-1993
Box PB12
St. Joseph's, Sulfur-8, Duration1977-1982
Box PB12
Prince1981
Box PB12
Schumacher (Waverly, Contract)1987-1994
(5 folders)
Box PB13
Securities Group1980-1981
Box PB13
Segura Viudas1986-1987
Box PB13
Seagram's 71962 -1971
(6 folders)
Box PB14
Seagram's 7 Crown1971-1973
(7 folders)
Box PB15
Seagram's 7 Crown1974-1975
(5 folders)
Box PB16
Seagram's VO1978-1984
(6 folders)
Box PB17
Smithsonian Magazine1974 -1983
(5 folders)
Box PB18
Smithsonian Magazine1983-1989
(5 folders)
Box PB19
Swarogem1995
Box PB20
TIE/Communications1983-1986
(3 folders)
Box PB20
Tussy cosmetics1973
Box PB20
Van Munching (Amstel, Buckler, Heineken)1988-1993
Box PB20
West Point Pepperell1989-1990
Box PB20
Mounted advertisements 1998
(6 folders)
Box PB21
Bulmer's, Magner's cider, undated
Box PB21
Crafted with Pride1988-1989
Box PB21
Employer Support of the Guard and Reserve (ESGR)1990s
Box PB21
Crafted with Pride photographs and ephemera (tags, labels, stickers, towels), undated
Box PB22
Large format print advertisements
Box PB22
BVD Underwear1998-1992
Box PB22
Crafted with Pride1988
Box PB22
Fruit of the Loom1998-1999
Box PB22
Parade Magazine (includes React youth magazine)1986-1998
Box PB22
Plough--Correctol1988-1989
Box PB22
Accounts--Bausch & Lomb creative, 1996
Box OV1
Accounts--Crafted with Pride case history1989
Box OV1
Accounts--Crafted with Pride qualitative research, undated
Box OV1
Accounts--DiSaronno focus group1998
Box OV1
Legal--Benjamin Moore contracts1972
Box OV1
Legal/Financial--Acquisition of stocks1979-1980
Box OV1
Legal/Financial--Incorporation and stock issue 1979-1980
Box OV1
Legal/Financial--Leases for 375 park Avenue1957-1981
(2 folders)
Box OV1
Legal/Financial--Leases for Berkshire Hotel, 605 Park Avenue1962-1980
Box OV1
Research--Beer market questionnaire, undated
Box OV1
Color Reference Guide, undated
Box OV2
Duo Color Guide1955
Box OV2
Creative portfolio (includes Benjamin Moore, CPC International, Parade, Plough, Schumacher, U.S. Tobacco, Van Munching1990
Box OV3
Direct marketing/Business-to-business portfolio
Box OV3
Benjamin Moore, Burlington, BVD, Century Shipping, Coldwell Banker1987
Box OV3
Crafted With Pride, Crossland Savings, Direct Travel, Equitable Invitational1986-1987
Box OV3
Gronich & Co., HomeEquity1987
Box OV3
Ilford/Ciba, Jockey1986-1988
Box OV3
Seagram1980-1985
Box OV3
Shady Brook Farms, U.S. Mortgage Corporation, undated
Box OV3
Warwick Advertising/Warwick Plus1986-1988
Box OV3
AAR Retail Questionnaire Response1996
Box OV4
Fast food service articles1996-1997
Box OV4
Feature on Warwick Baker & Fiore research on female consumers1995
Box OV4
Tomorrow newsletter, printed self-promotional material1983-1984
Box OV4
Warwick Welsh & Miller credentials bookcirca 1978
Box OV4
1931 -1950
(7 folders)
Box OV5
1951-1954
(8 folders)
Box OV6
1957-1960
(6 folders)
Box OV7
1966-1969
(7 folders)
Box OV8
1968-1970
(5 folders)
Box OV9
1972-1984
(6 folders)
Box OV10
Stock certificates1966-1973
Box OV11
Warwick and Legler ledger1954-1972
Box OV11
Common stock1940-1961
Box OV11
Common stock1951-1952
Box OV11

Restrictions on access: Original audiovisual materials are closed to patrons until a use copy can be produced.

America's Textiles: An Industry Fights Back. 1987. Umatic. TRT: 11:00
Box AV1
Benjamin Moore--Word of Mouth. Undated. Umatic. TRT: 1:15
Box AV1
Beer review. Undated. VHS. TRT: 120:00
Box AV1
Bobbin Show/Miss America. 1988. Umatic. TRT: 7:06
Box AV1
Boys and Girls Club. Undated. VHS. TRT: 10:00
Box AV1
BRS Group--Shaving group 1.1998. VHS. TRT: 120:00
Box AV1
BRS Group--Shaving group 2.1998. VHS. TRT: 120:00
Box AV1
BRS Group--Shaving group 3.1998. VHS. TRT: 120:00
Box AV1
BRS Group--Shaving group 4.1998. VHS. TRT: 120:00
Box AV1
BRS Group--Used Cars group 1. 1997. VHS. TRT: 120:00
Box AV1
BRS Group--Used Cars group 2. 1997. VHS. TRT: 120:00
Box AV1
Buying Pattern One-on-One tape 1. 1994. VHS. TRT: 120:00
Box AV1
Buying Pattern One-on-One tape 2. 1994. VHS. TRT: 120:00
Box AV1
Buying Pattern One-on-One tape 3. 1994. VHS. TRT: 120:00
Box AV1
Buying Pattern One-on-One tape 4. 1994. VHS. TRT: 120:00
Box AV1
Chicago--Debbie Tierro, Kathy Kelly. 1994. VHS. TRT: 120:00
Box AV1
Chicago--Kris Larabee. 1994. VHS. TRT: 120:00
Box AV1
Chicago--Sue Blank, Carol Hanson. 1994. VHS. TRT: 120:00
Box AV1
Chicago floater--Carol Ann Krugger, Chris Jones. 1994. VHS. TRT: 120:00
Box AV1
Chicago floater--Paula Borys, Ann Marie Langdon. 1994. VHS. TRT: 120:00
Box AV1
Chicago floater--Susan Hack, Katy Bonamarte, Sheila Prenergast. 1994. VHS. TRT: 120:00
Box AV1
Crafted with Pride--ATMI presentation. 1987. Umatic. TRT: 60:00
Box AV1
Crafted with Pride--ATMI presentation. 1988. Umatic. TRT: 60:00
Box AV1
Crafted with Pride--Bobbin Show. 1986. Umatic. TRT: 5:00
Box AV1
Crafted with Pride--Bobbin Show. 1992. Umatic. TRT: 5:00
Box AV1
Crafted with Pride--Cameo takes. Undated. Umatic. TRT: 20:00
Box AV1
Crafted with Pride--Cameo with Sammy. Undated. Umatic. TRT: 7:00
Box AV1
Crafted with Pride--Celebrities/People/Loretta Switt. Undated. Umatic. TRT: 1:15
Box AV2
Crafted with Pride--Crafted in USA logo. 1990. Umatic. TRT: 5:00
Box AV2
Crafted with Pride--Crate. 1997. Umatic. TRT: 0:30
Box AV2
Crafted with Pride--Crate/Line. 1991. Umatic. TRT: 2:55
Box AV2
Crafted with Pride--Crate/Line. 1991. Umatic. TRT: 1:55
Box AV2
Crafted with Pride--Crate/Line. 1991. Umatic. TRT: 1:00
Box AV2
Crafted with Pride--DuPont Talking Shirt. Undated. Umatic. TRT: 4:00
Box AV2
Crafted with Pride--Excuses. 1991. Umatic. TRT: 0:30
Box AV2
Crafted with Pride--Excuses. 1990. Umatic. TRT: 1:00
Box AV2
Crafted with Pride--Feet Keep America Moving. 1985. Umatic. TRT: 13:34
Box AV2
Crafted with Pride--Historical. 1994. Umatic. TRT: 6:30
Box AV2
Crafted with Pride--Historical. Undated. Umatic. TRT: 10:00
Box AV2
Crafted with Pride--Industry spots. 1994. Umatic. TRT: 7:20
Box AV2
Crafted with Pride--It Matters Tell All the World. 1989. Umatic. TRT: 0:30
Box AV2
Crafted with Pride--Leonard Horn/Miss America interview. Undated. Umatic. TRT: 5:00
Box AV2
Crafted with Pride--Line/Crate. 1991. Umatic. TRT: 1:30
Box AV3
Crafted with Pride--Made in the USA/Miss America. Undated. Umatic. TRT: 0:30
Box AV3
Crafted with Pride--Miscellaneous clips. 1987. Umatic. TRT: 10:00
Box AV3
Crafted with Pride--Miss America. 1987. Umatic. TRT: 20:00
Box AV3
Crafted with Pride--Miss America. Undated. Umatic. TRT: 30:00
Box AV3
Crafted with Pride--Miss America Bumpers. 1988. Umatic. TRT: 5:00
Box AV3
Crafted with Pride--Miss America client interview. Undated. Umatic. TRT: 20:00
Box AV3
Crafted with Pride--Miss America farewell speech.1989. Umatic. TRT: 0:30
Box AV3
Crafted with Pride--Miss America Pageant part 1. 1987. Umatic. TRT: 60:00
Box AV3
Crafted with Pride--Miss America Pageant. 1988. Umatic. TRT: 1:00
Box AV3
Crafted with Pride--Miss America Pageant. 1988. Umatic. TRT: 2:00
Box AV3
Crafted with Pride--Miss America Pageant. 1988. Umatic. TRT: 0:30
Box AV3
Crafted with Pride--Miss America Pageant. 1991. Umatic. TRT: 20:00
Box AV3
Crafted with Pride--Miss America news clips. 1990. Umatic. TRT: 4:00
Box AV3
Crafted with Pride--Miss America non-finalist talent winners. Undated. Umatic. TRT: 3:00
Box AV3
Crafted with Pride--Miss America promotion. 1987. Umatic. TRT: 2:36
Box AV4
Crafted with Pride--Miss America sponsorship. 1988. Umatic. TRT: 10:00
Box AV4
Crafted with Pride--Miss America rehearsals, interviews. 1989. Umatic. TRT: 5:00
Box AV4
Crafted with Pride--News clips. 1989. Umatic. TRT: 6:00
Box AV4
Crafted with Pride--NFA Bobbin Show. 1989. Umatic. TRT: 10:00
Box AV4
Crafted with Pride--Pride. 1991. Umatic. TRT: 1:10
Box AV4
Crafted with Pride--Pride. 1991. Umatic. TRT: 1:10
Box AV4
Crafted with Pride--Pride Belk/Gastner/Gottschalk's. 1992. Umatic. TRT: 1:15
Box AV4
Crafted with Pride--Pride G. 1992. Umatic. TRT: 0:30
Box AV4
Crafted with Pride--Pride Jones Store/Belk Simpson/Thalhimer's. 1991. Umatic. TRT: 1:30
Box AV4
Crafted with Pride--Pride Lion/Gastner Knott. 1991. Umatic. TRT: 1:00
Box AV4
Crafted with Pride--Quick Changes. 1987. Umatic. TRT: 0:30
Box AV4
Crafted with Pride--Quick Changes. 1987. Umatic. TRT: 0:30
Box AV4
Crafted with Pride--Research, Visa/Barbara Mandrell. 1994. Umatic. TRT: 10:00
Box AV4
Crafted with Pride--Research, Visa/Barbara Mandrell. 1994. Umatic. TRT: 10:00
Box AV4
Crafted with Pride--Sally Struthers/Quick Changes. 1987. Umatic. TRT: 1:00
Box AV5
Crafted with Pride--Tell All the World/Sally Struthers/Quick Changes. 1987. Umatic. TRT: 2:00
Box AV5
Crafted with Pride--Tell All the World/Sally Struthers/Quick Changes. 1987. Umatic. TRT: 2:00
Box AV5
Crafted with Pride--Video Newsletter. 1985. Umatic. TRT: 27:00
Box AV5
Crafted with Pride--Update. 1985. Umatic. TRT: 7:00
Box AV5
Crafted with Pride--Warwick Advertising special presentation. Undated. Umatic. TRT: 20:00
Box AV5
Crafted with Pride--What a Feeling/Filene's. 1990. Umatic. TRT: 0:30
Box AV5
Crafted with Pride--What a Feeling Jacket Label. 1989. Umatic. TRT: 0:45
Box AV5
Crafted with Pride--What a Feeling Jacket Label. 1989. Umatic. TRT: 0:45
Box AV5
Crafted with Pride--What a Feeling/Moving/Excuses. 1991. Umatic. TRT: 3:00
Box AV5
Crafted with Pride--What a Feeling Jacket Label. 1989. Umatic. TRT: 0:30
Box AV5
Crafted with Pride--What a Feeling Jacket Label. 1989. Umatic. TRT: 0:45
Box AV5
Crafted with Pride--What a Feeling Jacket Label. 1989. Umatic. TRT: 2:30
Box AV5
Crafted with Pride--What a Feeling Joslin's/Jones Store. 1990. Umatic. TRT: 1:00
Box AV5
Crafted with Pride--What a Feeling NFA. 1989. Umatic. TRT: 1:30
Box AV5
Donow & Associates--Consumers. 1996. VHS. TRT: 120:00
Box AV6
Donow & Associates--Consumers. 1996. VHS. TRT: 120:00
Box AV6
Donow & Associates--Consumers. 1996. VHS. TRT: 120:00
Box AV6
Donow & Associates--Consumers. 1996. VHS. TRT: 120:00
Box AV6
Donow & Associates--MFS Brokers. 1996. VHS. TRT: 120:00
Box AV6
Donow & Associates--MFS Brokers. 1996. VHS. TRT: 120:00
Box AV6
Donow & Associates--Non MFS Brokers. 1996. VHS. TRT: 120:00
Box AV6
Donow & Associates--Non MFS Brokers. 1996. VHS. TRT: 120:00
Box AV6
Donow & Associates--Non MFS Brokers. 1996. VHS. TRT: 120:00
Box AV6
Donow & Associates--Non MFS Brokers. 1996. VHS. TRT: 120:00
Box AV6
Gleneagles focus group 1 tape 1. Undated. Betacam SP. TRT: 30:00
Box AV6
Gleneagles focus group 1 tape 2. Undated. Betacam SP. TRT: 30:00
Box AV6
Gleneagles focus group 1 tape 3. Undated. Betacam SP. TRT: 30:00
Box AV6
Gleneagles focus group 2 tape 1. Undated. Betacam SP. TRT: 30:00
Box AV6
Gleneagles focus group 2 tape 2. Undated. Betacam SP. TRT: 30:00
Box AV6
Gleneagles focus group 2 tape 3. Undated. Betacam SP. TRT: 30:00
Box AV6
Gleneagles focus group 2 tape 4. Undated. Betacam SP. TRT: 30:00
Box AV6
Gleneagles No. 1. Undated. Betacam SP. TRT: 30:00
Box AV6
Gleneagles No. 2. Undated. Betacam SP. TRT: 30:00
Box AV6
Gleneagles No. 3. Undated. Betacam SP. TRT: 30:00
Box AV6
Gleneagles No. 4. Undated. Betacam SP. TRT: 30:00
Box AV6
Golfers tape 1. 1997. VHS. TRT: 120:00
Box AV6
Golfers tape 2.1997. VHS. TRT: 120:00
Box AV6
Golfers tape 3. 1997. VHS. TRT: 120:00
Box AV6
Golfing Apparel and Gleneagles. 1997. VHS. TRT: 19:00
Box AV6
Lea & Perrins Teriyaki, Worcester. 1996. Umatic. TRT: 0:45
Box AV6
MFS consumers. 1996. VHS. TRT: 120:00
Box AV7
MFS focus groups. Undated. Umatic. TRT: 10:00
Box AV7
MFS focus groups. Undated. VHS. TRT: 120:00
Box AV7
MFS focus group no. 1. 1996. VHS. TRT: 120:00
Box AV7
MFS focus group no. 2. 1996. VHS. TRT: 120:00
Box AV7
MFS focus group no. 3. 1996. VHS. TRT: 120:00
Box AV7
New/Used car focus group--New. 1996. VHS. TRT: 120:00
Box AV7
New/Used car focus group--Used. 1996. VHS. TRT: 120:00
Box AV7
New/Used car/truck/van one-on-one interviews tape 1. 1996. VHS. TRT: 120:00
Box AV7
New/Used car/truck/van one-on-one interviews tape 2. 1996. VHS. TRT: 120:00
Box AV7
Polly Graham--Group 1, females, non-buyers. 1997. VHS. TRT: 120:00
Box AV7
Polly Graham--Group 2, females, buyers. 1997. VHS. TRT: 120:00
Box AV7
Polly Graham--Group 3, males, non-buyers.1997. VHS. TRT: 120:00
Box AV7
Polly Graham--Group 4, males, buyers.1997. VHS. TRT: 120:00
Box AV7
RSI MPLS, new cars tape 1. 1996. VHS. TRT: 120:00
Box AV7
RSI MPLS, new cars tape 2. 1996. VHS. TRT: 120:00
Box AV7
Shaving--Chicago group 1. 1998. VHS. TRT: 120:00
Box AV7
Shaving--Chicago group 2. 1998. VHS. TRT: 120:00
Box AV7
Shaving--Chicago group 3. 1998. VHS. TRT: 120:00
Box AV7
Shaving--Chicago group 4. 1998. VHS. TRT: 120:00
Box AV7
Shaving--New Jersey group 1. Undated. VHS. TRT: 120:00
Box AV7
Shaving--New Jersey group 2. Undated. VHS. TRT: 120:00
Box AV7
Shaving--New Jersey group 3. Undated. VHS. TRT: 120:00
Box AV7
Shaving--New Jersey group 4. Undated. VHS. TRT: 120:00
Box AV7
Television Register: Selected Buy Australian commercials. 1994. Umatic NTSC. TRT: 5:15
Box AV7
Used cars group 1A. 1997. Umatic. TRT: 60:00
Box AV7
Used cars group 1B. 1997. Umatic. TRT: 60:00
Box AV7
Used cars group 2A. 1997. Umatic. TRT: 60:00
Box AV7
Used cars group 2B. 1997. Umatic. TRT: 60:00
Box AV7
Amaretto College. 1998. Audiocassette. TRT: 90:00
Box AV8
B/R/S @ Focus Pointe. 1998. Audiocassette. TRT: 120:003 tapes.
Box AV8
Buying patterns focus groups. 1994. Audiocassette. TRT: 120:008 tapes.
Box AV8
Chicago focus groups. 1994. Audiocassette. TRT: 120:0011 tapes.
Box AV8
Donow & Associates--Financial services study. 1996. Audiocassette. TRT: 120:005 tapes.
Box AV8
Donow & Associates--MFS focus groups. 1996. Audiocassette. TRT: 120:0023 tapes.
Box AV8
Golfers. 1997. Audiocassette. TRT: 120:003 tapes.
Box AV8
Ladies' wear focus groups. 1997. Audiocassette. TRT: 120:004 tapes.
Box AV8
Polly Graham--Group 1, females, non-buyers. 1997. Audiocassette. TRT: 120:002 tapes.
Box AV8
Polly Graham--Group 2, females, buyers. 1997. Audiocassette. TRT: 120:002 tapes.
Box AV8
Polly Graham--Group 3, males, non-buyers.1997. Audiocassette. TRT: 120:003 tapes.
Box AV8
Polly Graham--Group 4, males, buyers.1997. Audiocassette. TRT: 120:002 tapes.
Box AV8
Selfcare menopausal relief, soy supplement qualitative. Undated. Audiocassette. TRT: 120:00
Box AV8
WBO/Herron focus groups. 1997. Audiocassette. TRT: 120:006 tapes.
Box AV8
Warwick Welsh & Miller: Red Rose--Torch, Slim King--Steam Room, Artra--Pool. Undated. 16mm.
Box AV9
Brooke Bond Red Rose historical reel. Undated. 16mm.
Box AV9

Historical Note

Enter Biographical and/or Historical Note

Chronology List

DateEvent(s)
1939Company founded as Warwick and Legler when Paul Warwick and Henry Legler leave Cecil, Warwick and Legler agency.
1941Wins first major account, for Pabst Blue Ribbon beer.
1948Selected to manage advertising for Harry S. Truman re-election campaign.
1957-1958Involved in landmark intellectual property suit involving Schick and Benton & Bowles agency.
1959Henry Legler retires.
1973Renamed Warwick Welsh & Miller.
1974Warwick International Partners formed to oversee European accounts.
1982Renamed Warwick Advertising.
1989Renamed Warwick Baker Fiore.
1996Renamed Warwick Baker O'Neill.
2000EBP Communications moves to acquire Warwick Baker O'Neill, which continues to operate under its own name.
2001Warwick Baker O'Neill announces its closure in August.

Subject Headings

Related Material

Preferred Citation

[Identification of item], Warwick Baker O'Neill Records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The Warwick Baker O'Neill Records were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2001.

Processing Information

Processed by Richard Collier, Cambridge Van Wagoner, April 2013

Encoded by Richard Collier, April 2013

Accession 2001-0167 is described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.

This finding aid is NCEAD compliant.