Inventory of the Anthony Weir Papers, 1954-2006 and undated

Abstract

Anthony Weir is a marketing communications executive with the Whitford Corporation and runs Weir Marketing Communications. He started his career as a copywriter for Batten, Barton, Durstine, and Osborn (BBDO), then worked as a specialist in starting up and managing offices in Asia and Latin America for the Ogilvy & Mather and Leo Burnett advertising agencies.

The Anthony Weir Papers span the years 1954 through 2006 and include advertising copy, brochures, clippings, memoranda, correspondence, photographs, and slides representing Weir's advertising career, especially his work for BBDO and Ogilvy & Mather (O&M). Clients mentioned in the collection include the Lever Brothers, Hertz, Sears, Owens-Corning, American Express, and Schweppes. The collection also contains correspondence and clippings about Anthony's father, Walter Weir, also a marketing executive; and documents from the files of Jane Maas, Weir's colleague at Ogilvy.

Descriptive Summary

Repository: David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator: Weir, Anthony
Title: Anthony Weir Papers, 1954-1996 and undated
Language of Material: English and Spanish
Extent: 4.7 Linear Feet, 2,625 Items
Location: For current information on the location of these materials, please consult the Library's online catalog.

Series Quick Links

Personal Series, 1936-1970 and undated
Writings Series, circa 1959-2006
Client Files Series, 1967-1986 and undated
Jane Maas Files Series, 1967-1973 and undated
Other Professional Materials Series, 1960-1973 and undated
Slides Series, 1969-1973 and undated
Oversize Materials

Collection Overview

The Anthony Weir Papers span the years 1954 through 2006 and include advertising copy, brochures, clippings, memoranda, correspondence, photographs, and slides representing Weir's advertising career, especially his work for Batten, Barton, Durstine & Osborn (BBDO) and Ogilvy & Mather. Clients mentioned in the collection include the Lever Brothers, Hertz, Sears, Owens-Corning, American Express, and Schweppes. The collection also contains correspondence and clippings about Anthony's father, Walter Weir, also a marketing executive; and documents from the files of Jane Maas, Weir's colleague at Ogilvy.

The collection is organized into six series: Personal, Client Files, Jane Maas, Other Professional Materials, Writings, Slides, and Oversize Materials. The Personal Series contains biographical data about Weir and his family and friends through correspondence, clippings, greeting cards, photographs, and identification documents. The Client Files Series documents Weir's advertising accounts at Ogilvy & Mather. The Jane Maas Series consists of papers from the files of Weir's colleague at Ogilvy & Mather. The Other Professional Materials Series represents advertising work not directly related to Weir's tenure at Ogilvy & Mather. The Writings Series includes Weir's published and unpublished creative and professional writings. The Slides Series consists of slide images related to the advertising campaigns that Weir worked on for his clients. Large-format print materials have been removed from their original series locations and relocated to Oversize Materials. Relocated items have been indicated in the Detailed Description of the Collection by notes enclosed in brackets.

Administrative Information

Collections are on the move for the renovation of the David M. Rubenstein Rare Book & Manuscript Library. Contact Rubenstein Library staff before visiting. Read More »

Access Restrictions

Collection is open for research.

However, collection may contain materials to which the Acknowledgment of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Browse List of Series

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Personal Series, 1936-1970 and undated

1 Box

Contains clippings, correspondence, family photographs, identification cards, greeting cards, and other personal documents. Arranged alphabetically.

An Open Letter to Agency Presidents, circa 1960

Box 1

Clippings, 1963-1979 (some items in Spanish)

Box 1

Correspondence, 1985-1993 and undated

Box 1

Family photographs and greeting cards, 1965-1970 and undated

Box 1

Personal identification documents, 1954-1964 and undated

Box 1

Resumes, circa 1960

Box 1

Writings Series, circa 1959-2006

1 Box

Contains published copies and unpublished manuscripts of poetry, prose and non-fiction written by Weir. Arranged alphabetically.

Get Me The White House! co-authored with Jacques Kelly, 2006

Subtitle of the book reads The untold story of Victor Frankil's rise from immigrant obscurity to prominence in the turbulent worlds of business and politics.

Box 1 (continued)

How to Brief Your Advertising Agency, circa 1984

Box 1 (continued)

Loose poems and prose, circa 1959

Box 1 (continued)

The Whitford Guide to Corporate Communications, 2002

Box 1 (continued)

Client Files Series, 1967-1986 and undated

(5 Boxes)

Includes memoranda, clippings, correspondence, and drafts of advertising copy from campaigns Weir worked on while at Ogilvy & Mather. Arranged alphabetically.

American Express, Money Card, 1969-1971

Box 1 (continued)

General Foods, Maxim, 1967-1970

[Some items removed to Oversize Materials, Box 9]

(1-4 of 16 folders)

Box 1 (continued)

General Foods, Maxim, 1967-1970 (continued)

[Some items removed to Oversize Materials, Box 9]

(5-14 of 16 folders)

Box 2

General Foods, Maxim, 1967-1970 (continued)

[Some items removed to Oversize Materials, Box 9]

(15-16 of 16 folders)

Box 3

Hertz International Inc., 1967-1970

(9 folders)

Box 3

Junior Achievement, Inc., Junior Achievement, 1972-1973 and undated

(3 folders)

Box 4

Lever Brothers Company, Dove soap, 1968-1970

(7 folders)

Box 4

Menley & James, Contac, 1969-1971

(1-2 of 5 folders)

Box 4

Menley & James, Contac, 1969-1971 (continued)

(3-5 of 5 folders)

Box 5

NYC Parks, Recreation & Cultural Affairs Administration, 1971

Box 5

Owens-Corning Fiberglas Corporation, decorative and home furnishings, 1970-1972

(5 folders)

Box 5

Polyarch, 1971

Box 5

Sears, Color TV, 1972-1973 and undated

Box 5

Sears, Excalibur, 1985-1986

Box 5

Sears, Hangups,1971

Box 5

Jane Maas Files Series, 1967-1973 and undated

1 Box

Includes correspondence, clippings, brochures, memoranda, and advertising copy from the files of Weir's colleague at Ogilvy & Mather, Jane Maas. Maas is best known for her work at the Wells, Rich, Greene agency, where she directed the I Love New York advertising campaign that helped revitalize New York City's tourism economy. Maas left Ogilvy & Mather to work for Wells, Rich, Greene in 1976. Arranged alphabetically.

Burpee, 1970-1972

Box 6

Correspondence from Hap, undated

Box 6

How To Tell It Like It Is, District publicist's kit, Girl Scout Council of Greater New York, Inc., 1972

Box 6

Merrill Lynch, undated

Box 6

Ogilvy & Mather Foundation, 1967-1973

Box 6

Owens-Corning Fiberglas industry competitive advertisements, 1972

Box 6

The Heads Together/Officer's Committee Handbook, 1972

Box 6

Other Professional Materials Series, 1960-1973 and undated

1 Box

Includes memoranda, brochures, presentations, advertisement clippings, and loose advertising copy by Weir. Arranged alphabetically.

All Type, copy clinic file, 1960-1967

[Items removed to Oversize Materials, Box 9]

Box 6 (continued)

Babies, copy clinic file, 1965-1966

[Items removed to Oversize Materials, Box 9]

Box 6 (continued)

Big Job on a Little Budget, undated

Box 6 (continued)

Cartoons, copy clinic file, 1964-1966

[Iems removed to Oversize Materials, Box 9]

Box 6 (continued)

Clippings, circa 1965 and 1970-1972

Box 6 (continued)

Competitive Advertisements, 1967-1969

Box 6 (continued)

Contest, Bristol-Myers Company, 1968

Box 6 (continued)

Coupon Ads, copy clinic file, 1965-1966 and undated

Box 6 (continued)

Doesn't Everybody? Mackinac Island speech by Whit Hobbs, 1964

Box 6 (continued)

Egregious Advertising, 1967-1968

Box 6 (continued)

House Advertising, copy clinic file, 1964-1969

[Items removed to Oversize Materials, Box 9]

Box 6 (continued)

Media Advertising, copy clinic file, 1961-1966

[Items removed to Oversize Materials, Box 9]

Box 6 (continued)

Multi-Illustrations, copy clinic file, 1964-1965

[Items removed to Oversize Materials, Box 9]

Box 6 (continued)

Ogilvy & Mather memoranda, 1963-1973, bulk 1973

Box 6 (continued)

Old Bromide True As Ever, circa 1964

Box 6 (continued)

Reader Involvement, copy clinic file, 1967-1969

[Items removed to Oversize Materials, Box 9]

Box 6 (continued)

Small Space, copy clinic file, 1964

Box 6 (continued)

Special Events, copy clinic file, 1967-1969

[Items removed to Oversize Materials, Box 9]

Box 6 (continued)

The Evolution of American Advertising, presented by William D. Tyler, Unilever Conference on Creative Advertising Principles, 1965

Box 6 (continued)

Tigers, copy clinic file, 1964-1966

[Items removed to Oversize Materials, Box 9]

Box 6 (continued)

What Consumerism Means for Marketers, by Philip Kotler, Harvard Business Review, 1972

Box 6 (continued)

Slides Series, 1969-1973 and undated

2 Boxes

Includes color slides of advertising commercial shots for various clients and products. Arranged Chronologically

1969 Dec., Schweppes, seashore, Nov. 1969

(3 folders)

Box 7

1970 Jan., Schweppes, 12/69, demolition, telephone kiosk, Pat R.

Box 7

1970 Jan., Schweppes, 12/69, demolition, baronial hall, Elsbeth

Box 7

1970 Jan., Schweppes, 12/69, demolition exteriors

Box 7

1970 Jan., Schweppes, 12/69, demolition, interiors

Box 7

1970 Jan., Schweppes, 12/69, telephone booth, Xmas-Newtown

Box 7

1970 Mar., IP Paper Bridge, 2/70

Box 7

1970 Mar., IP Paper Bridge, 2/70, Tim and Matthew

Box 7

1970 Mar., JP Paper Bridge, 2/70

Box 7

1970 Mar., JP Paper Bridge, 2/70, Bren Company

Box 7

1970 May, Acapulco

Box 7

1970 May, Acapulco, Warren Marcus, New Haven

Box 7

1970 May, Sint Maarten

Box 7

1970 May, Sint Maarten 4/70, Acapulco 5/70

Box 7

1970 Sep., Penelope, England

(2 folders)

Box 7

1972 Jun., Maxim, Big Joe and Willis, WKND, March

Box 7

1972 Aug., Money Card, July, Wyoming, Mexico City

Box 7

1972 Aug., Mexico City and Washington

Box 7

1972 Aug., Washington and Miami

Box 7

1972 Sep., Munich August 1972

Box 7

1972 Sep., Rome 8/72

Box 7

1972 Sep., Rome, London, Wiltshire

Box 7

1972 Oct., East Grinstead Seltzer, 9/72

Box 7

1972 Oct., New York, Rockefeller Center, Serial

Box 7

1972 Oct., New York, Serial

Box 7

1973 Mar., Sydney, TW Office

Box 8

1973 Mar., Sydney

Box 8

1973 May, Australia, April-May, Lindifferon, Mandy Beach, Dave and Bronvyn

Box 8

1973 May, Australia, April-May, Norfolk St., Dave and Bronvyn in Sydney

Box 8

1973 May, Australia, April-May, Provender, Sailing, Norfolk St.

Box 8

1973 May, Australia, April-May, Sailing, Lindifferon

Box 8

Undated, IP, Ga.

Box 8

Undated, IP and Kids

Box 8

Undated, Negatives

Box 8

Oversize Materials

(1 Box)

Client Files Series

General Foods, Maxim, 1967-1970

(16 folders)

Box 9

Other Professional Materials

All Type, copy clinic file, 1960-1966

Box 9 (continued)

Babies, copy clinic file, 1965-1966

Box 9 (continued)

Cartoons, copy clinic file, 1964-1966

Box 9 (continued)

House advertising, copy clinic file, 1964-1969

Box 9 (continued)

Media advertising, copy clinic file, 1961-1966

Box 9 (continued)

Multi-illustrations, copy clinic file, 1964-1965

Box 9 (continued)

Reader involvement, copy clinic file, 1967-1969

Box 9 (continued)

Special events, copy clinic file, 1967-1969

Box 9 (continued)

Tigers, copy clinic file, 1964-1966

Box 9 (continued)

Historical Note

Date	Event(s)
1936 May 3	Born in Langhorne, PA
1958	AB English, Duke University
1959 Mar.	Copywriter, Batton, Barton, Durstine, & Osborn Inc.
1962	Copywriter, Ogilvy & Mather (O&M) New York
circa 1963	Vice-President, O&M New York
circa 1964	Copy Group Head, O&M New York
1965	Senior Vice-President and Creative Director, O&M New York
1974	Managing Director of CORPA Publicidad, O&M Venezuela
1978	Regional Coordinator of Latin America and Director General of O&M Mexico
1983	Director General of Latin America and O&M Mexico
1985	Senior Vice-President, Group Account Director, Council of Directors, O&M Worldwide
1986	Managing Director, Euramerica International Advertising, a division of O&M Worldwide
1987	Managing Director of Hong Kong office and Asia, Leo Burnett Asia
1989	Managing Director, Leo Burnett Argentina
1991	Director/Shareholder, Director of Worldwide Communications, Whitford Corporation
1996	President, Weir Marketing Communications

Subject Headings

Related Material

Materials related to those contained in this collection may be found in other Hartman Center collections, including the Walter Weir Papers, 1909-1996, bulk 1950-1990; the J. Walter Thompson Company. New York Office. Records, 1978-2000 and undated; the Arthur Einstein Papers, circa 1990-2001; the J. Walter Thompson Company. Thomas Sutton Papers, 1965-1975 and undated; the J. Walter Thompson Company. Corporation Vertical Files, circa 1915-1999, bulk 1960s-1990s; and the Wells, Rich, Greene, Inc. Records.