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Guide to the Anthony Weir Papers, 1954-2006 and undated

Abstract

Anthony Weir is a marketing communications executive with the Whitford Corporation and runs Weir Marketing Communications. He started his career as a copywriter for Batten, Barton, Durstine, and Osborn (BBDO), then worked as a specialist in starting up and managing offices in Asia and Latin America for the Ogilvy & Mather and Leo Burnett advertising agencies.

The Anthony Weir Papers span the years 1954 through 2006 and include advertising copy, brochures, clippings, memoranda, correspondence, photographs, and slides representing Weir's advertising career, especially his work for BBDO and Ogilvy & Mather (O&M). Clients mentioned in the collection include the Lever Brothers, Hertz, Sears, Owens-Corning, American Express, and Schweppes. The collection also contains correspondence and clippings about Anthony's father, Walter Weir, also a marketing executive; and documents from the files of Jane Maas, Weir's colleague at Ogilvy.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
Weir, Anthony
Title
Anthony Weir papers 1954-1996 and undated
Language of Material
English and Spanish
Extent
4.7 Linear Feet, 2,625 Items
Location
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

The Anthony Weir Papers span the years 1954 through 2006 and include advertising copy, brochures, clippings, memoranda, correspondence, photographs, and slides representing Weir's advertising career, especially his work for Batten, Barton, Durstine & Osborn (BBDO) and Ogilvy & Mather. Clients mentioned in the collection include the Lever Brothers, Hertz, Sears, Owens-Corning, American Express, and Schweppes. The collection also contains correspondence and clippings about Anthony's father, Walter Weir, also a marketing executive; and documents from the files of Jane Maas, Weir's colleague at Ogilvy.

The collection is organized into six series: Personal, Client Files, Jane Maas, Other Professional Materials, Writings, Slides, and Oversize Materials. The Personal Series contains biographical data about Weir and his family and friends through correspondence, clippings, greeting cards, photographs, and identification documents. The Client Files Series documents Weir's advertising accounts at Ogilvy & Mather. The Jane Maas Series consists of papers from the files of Weir's colleague at Ogilvy & Mather. The Other Professional Materials Series represents advertising work not directly related to Weir's tenure at Ogilvy & Mather. The Writings Series includes Weir's published and unpublished creative and professional writings. The Slides Series consists of slide images related to the advertising campaigns that Weir worked on for his clients. Large-format print materials have been removed from their original series locations and relocated to Oversize Materials. Relocated items have been indicated in the Detailed Description of the Collection by notes enclosed in brackets.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Contains clippings, correspondence, family photographs, identification cards, greeting cards, and other personal documents. Arranged alphabetically.

An Open Letter to Agency Presidents, circa 1960
Box 1
Clippings, 1963-1979 (some items in Spanish)
Box 1
Correspondence, 1985-1993 and undated
Box 1
Family photographs and greeting cards, 1965-1970 and undated
Box 1
Personal identification documents, 1954-1964 and undated
Box 1
Resumes, circa 1960
Box 1

Contains published copies and unpublished manuscripts of poetry, prose and non-fiction written by Weir. Arranged alphabetically.

Get Me The White House! co-authored with Jacques Kelly, 2006

Subtitle of the book reads The untold story of Victor Frankil's rise from immigrant obscurity to prominence in the turbulent worlds of business and politics.

Box 1
How to Brief Your Advertising Agency, circa 1984
Box 1
Loose poems and prose, circa 1959
Box 1
The Whitford Guide to Corporate Communications, 2002
Box 1

Includes memoranda, clippings, correspondence, and drafts of advertising copy from campaigns Weir worked on while at Ogilvy & Mather. Arranged alphabetically.

American Express, Money Card, 1969-1971
Box 1
General Foods, Maxim, 1967-1970

[Some items removed to Oversize Materials, Box 9]

(1-4 of 16 folders)
Box 1
General Foods, Maxim, 1967-1970 (continued)

[Some items removed to Oversize Materials, Box 9]

(5-14 of 16 folders)
Box 2
General Foods, Maxim, 1967-1970 (continued)

[Some items removed to Oversize Materials, Box 9]

(15-16 of 16 folders)
Box 3
Hertz International Inc., 1967-1970
(9 folders)
Box 3
Junior Achievement, Inc., Junior Achievement, 1972-1973 and undated
(3 folders)
Box 4
Lever Brothers Company, Dove soap, 1968-1970
(7 folders)
Box 4
Menley & James, Contac, 1969-1971
(1-2 of 5 folders)
Box 4
Menley & James, Contac, 1969-1971 (continued)
(3-5 of 5 folders)
Box 5
NYC Parks, Recreation & Cultural Affairs Administration, 1971
Box 5
Owens-Corning Fiberglas Corporation, decorative and home furnishings, 1970-1972
(5 folders)
Box 5
Polyarch, 1971
Box 5
Sears, Color TV, 1972-1973 and undated
Box 5
Sears, Excalibur, 1985-1986
Box 5
Sears, Hangups,1971
Box 5

Includes correspondence, clippings, brochures, memoranda, and advertising copy from the files of Weir's colleague at Ogilvy & Mather, Jane Maas. Maas is best known for her work at the Wells, Rich, Greene agency, where she directed the "I Love New York" advertising campaign that helped revitalize New York City's tourism economy. Maas left Ogilvy & Mather to work for Wells, Rich, Greene in 1976. Arranged alphabetically.

Burpee, 1970-1972
Box 6
Correspondence from Hap, undated
Box 6
How To Tell It Like It Is, District publicist's kit, Girl Scout Council of Greater New York, Inc., 1972
Box 6
Merrill Lynch, undated
Box 6
Ogilvy & Mather Foundation, 1967-1973
Box 6
Owens-Corning Fiberglas industry competitive advertisements, 1972
Box 6
The Heads Together/Officer's Committee Handbook, 1972
Box 6

Includes memoranda, brochures, presentations, advertisement clippings, and loose advertising copy by Weir. Arranged alphabetically.

All Type, copy clinic file, 1960-1967

[Items removed to Oversize Materials, Box 9]

Box 6
Babies, copy clinic file, 1965-1966

[Items removed to Oversize Materials, Box 9]

Box 6
Big Job on a Little Budget, undated
Box 6
Cartoons, copy clinic file, 1964-1966

[Iems removed to Oversize Materials, Box 9]

Box 6
Clippings, circa 1965 and 1970-1972
Box 6
Competitive Advertisements, 1967-1969
Box 6
Contest, Bristol-Myers Company, 1968
Box 6
Coupon Ads, copy clinic file, 1965-1966 and undated
Box 6
Doesn't Everybody? Mackinac Island speech by Whit Hobbs, 1964
Box 6
Egregious Advertising, 1967-1968
Box 6
House Advertising, copy clinic file, 1964-1969

[Items removed to Oversize Materials, Box 9]

Box 6
Media Advertising, copy clinic file, 1961-1966

[Items removed to Oversize Materials, Box 9]

Box 6
Multi-Illustrations, copy clinic file, 1964-1965

[Items removed to Oversize Materials, Box 9]

Box 6
Ogilvy & Mather memoranda, 1963-1973, bulk 1973
Box 6
Old Bromide True As Ever, circa 1964
Box 6
Reader Involvement, copy clinic file, 1967-1969

[Items removed to Oversize Materials, Box 9]

Box 6
Small Space, copy clinic file, 1964
Box 6
Special Events, copy clinic file, 1967-1969

[Items removed to Oversize Materials, Box 9]

Box 6
The Evolution of American Advertising, presented by William D. Tyler, Unilever Conference on Creative Advertising Principles, 1965
Box 6
Tigers, copy clinic file, 1964-1966

[Items removed to Oversize Materials, Box 9]

Box 6
What Consumerism Means for Marketers, by Philip Kotler, Harvard Business Review, 1972
Box 6

Includes color slides of advertising commercial shots for various clients and products. Arranged Chronologically

1969 Dec., Schweppes, seashore, Nov. 1969
(3 folders)
Box 7
1970 Jan., Schweppes, 12/69, demolition, telephone kiosk, Pat R.
Box 7
1970 Jan., Schweppes, 12/69, demolition, baronial hall, Elsbeth
Box 7
1970 Jan., Schweppes, 12/69, demolition exteriors
Box 7
1970 Jan., Schweppes, 12/69, demolition, interiors
Box 7
1970 Jan., Schweppes, 12/69, telephone booth, Xmas-Newtown
Box 7
1970 Mar., IP Paper Bridge, 2/70
Box 7
1970 Mar., IP Paper Bridge, 2/70, Tim and Matthew
Box 7
1970 Mar., JP Paper Bridge, 2/70
Box 7
1970 Mar., JP Paper Bridge, 2/70, Bren Company
Box 7
1970 May, Acapulco
Box 7
1970 May, Acapulco, Warren Marcus, New Haven
Box 7
1970 May, Sint Maarten
Box 7
1970 May, Sint Maarten 4/70, Acapulco 5/70
Box 7
1970 Sep., Penelope, England
(2 folders)
Box 7
1972 Jun., Maxim, Big Joe and Willis, WKND, March
Box 7
1972 Aug., Money Card, July, Wyoming, Mexico City
Box 7
1972 Aug., Mexico City and Washington
Box 7
1972 Aug., Washington and Miami
Box 7
1972 Sep., Munich August 1972
Box 7
1972 Sep., Rome 8/72
Box 7
1972 Sep., Rome, London, Wiltshire
Box 7
1972 Oct., East Grinstead Seltzer, 9/72
Box 7
1972 Oct., New York, Rockefeller Center, Serial
Box 7
1972 Oct., New York, Serial
Box 7
1973 Mar., Sydney, TW Office
Box 8
1973 Mar., Sydney
Box 8
1973 May, Australia, April-May, Lindifferon, Mandy Beach, Dave and Bronvyn
Box 8
1973 May, Australia, April-May, Norfolk St., Dave and Bronvyn in Sydney
Box 8
1973 May, Australia, April-May, Provender, Sailing, Norfolk St.
Box 8
1973 May, Australia, April-May, Sailing, Lindifferon
Box 8
Undated, IP, Ga.
Box 8
Undated, IP and Kids
Box 8
Undated, Negatives
Box 8
General Foods, Maxim, 1967-1970
(16 folders)
Box 9
All Type, copy clinic file, 1960-1966
Box 9
Babies, copy clinic file, 1965-1966
Box 9
Cartoons, copy clinic file, 1964-1966
Box 9
House advertising, copy clinic file, 1964-1969
Box 9
Media advertising, copy clinic file, 1961-1966
Box 9
Multi-illustrations, copy clinic file, 1964-1965
Box 9
Reader involvement, copy clinic file, 1967-1969
Box 9
Special events, copy clinic file, 1967-1969
Box 9
Tigers, copy clinic file, 1964-1966
Box 9

Historical Note

DateEvent(s)
1936 May 3Born in Langhorne, PA
1958AB English, Duke University
1959 Mar.Copywriter, Batton, Barton, Durstine, & Osborn Inc.
1962Copywriter, Ogilvy & Mather (O&M) New York
circa 1963Vice-President, O&M New York
circa 1964Copy Group Head, O&M New York
1965Senior Vice-President and Creative Director, O&M New York
1974Managing Director of CORPA Publicidad, O&M Venezuela
1978Regional Coordinator of Latin America and Director General of O&M Mexico
1983Director General of Latin America and O&M Mexico
1985Senior Vice-President, Group Account Director, Council of Directors, O&M Worldwide
1986Managing Director, Euramerica International Advertising, a division of O&M Worldwide
1987Managing Director of Hong Kong office and Asia, Leo Burnett Asia
1989Managing Director, Leo Burnett Argentina
1991Director/Shareholder, Director of Worldwide Communications, Whitford Corporation
1996President, Weir Marketing Communications

Subject Headings

Related Material

Related Material

Materials related to those contained in this collection may be found in other Hartman Center collections, including the Walter Weir Papers, 1909-1996, bulk 1950-1990; the J. Walter Thompson Company. New York Office. Records, 1978-2000 and undated; the Arthur Einstein Papers, circa 1990-2001; the J. Walter Thompson Company. Thomas Sutton Papers, 1965-1975 and undated; the J. Walter Thompson Company. Corporation Vertical Files, circa 1915-1999, bulk 1960s-1990s; and the Wells, Rich, Greene, Inc. Records.

Preferred Citation

[Name of item], Anthony Weir Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University

Provenance

The Anthony Weir Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2003.

Processing Information

Processed by Stacy Lavin, January 2008

Encoded by Stacy Lavin, January 2008

Accession 2002-0241 is described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and our local Style Guide.

This finding aid is NCEAD compliant.