weirwalter Inventory of the Walter Weir Papers, 1909-1996 and undated, bulk 1950-1990 Processed by: Stacy Lavin; machine-readable finding aid created by: Stacy Lavin The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript Library Duke University Durham, N.C., USA

2007 Duke University. All Rights Reserved.

Aleph Number: 003133827

 Machine-readable finding aid derived from XML authoring program. Date of source: October 2007Processed by Stacy Lavin; Finding Aid encoded by Stacy Lavin, David M. Rubenstein Rare Book & Manuscript Library, Duke University, October 2007 Description is in English Finding aid was prepared using DACS and our local Style Guide Inventory of the Walter Weir Papers, 1909-1996 and undated, bulk 1950-1990 The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript Library Duke University Durham, North Carolina 27708-0185 USA

2007 Duke University. All Rights Reserved.

 Descriptive Summary David M. Rubenstein Rare Book & Manuscript Library, Duke University Weir, Walter Walter Weir Papers, 1909-1996 and undated, bulk 1950-1990 Material in English and French 14 Linear Feet Approximately 7,700 Items For current information on the location of these materials, please consult the Library's online catalog. Walter Weir was an advertising executive, marketing and communications consultant, and professor of advertising. He worked for a number of agencies, including N.W. Ayer & Sons, J. M. Mathes, Lord & Thomas, and Kenyon & Eckhardt. He founded Walter Weir, Inc., which merged into larger firms over the years, was co-owner of Switzerland-based La Borie/Weir S.A., and headed Walter Weir Communications, Inc. Weir also taught advertising at the University of Tennessee and Temple University, wrote three books on advertising, annonymously authored the Creative Man's Corner column in Advertising Age magazine for 25 years, and composed numerous speeches, articles, short stories, poems, songs, and musicals. The Walter Weir Papers span the years 1909 through 1996, the bulk of which cover the 1950s through the early 1990s. The collection consists of audiocassettes, audiotapes, correspondence, course materials, clippings, musical scores, photographs, presentations, proofs, print advertising copy, radio advertisement scripts, songs, speeches, writings, and voiceovers documenting Weir's career in advertising, marketing, consulting, and teaching. The collection also documents Weir's prose, poems, and musicals, as well as his relationship with son Anthony Weir. Agencies and clients represented include the Alexander Proudfoot Company, Green Thumb Corporation, Interhydro AG, Jackson & Perkins Co., La Borie/Weir SA, Ralston Purina, Stratford of Texas, Inc., Walter Weir, Inc., and Walter Weir Communications, Inc. The collection also includes materials relating to Crain Communications Inc., which published Advertising Age, as well as the University of Tennessee and Temple University, and Weir's correspondence with Oscar Hammerstein II. Administrative Information Access Restrictions

Collection is open for research.

However, collection may contain materials to which the Acknowledgment of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.

In addition, original audiovisual materials are closed to patron use. Technical Services staff need to produce use copies before contents can be accessed.

Permission is not granted for publication of the contents of folder entitled N.W. Ayer Oral History Program interview with Walter Weir. The user is responsible for obtaining permission to publish from the interviewers.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

 Copyright Notice

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

 Preferred Citation

Walter Weir Papers, David M. Rubenstein Rare Book & Manuscript Library.

 Provenance

The Walter Weir Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2002.

Processing Information

Processed by Stacy Lavin,

Encoded by Stacy Lavin, October 2007

Accession 2002-0241 was processed and described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and our local Style Guide.

This finding aid is NCEAD compliant.

 Biographical Note 1909 Mar. 27 Born Walter John Weir, Philadephia, PA 1928 N.W. Ayer advertising agency in Philadelphia Circa 1930-circa 1938Blackman Agency (later to become Compton Advertising) 1931 Apr. 18Married Kathryn Ternan 1936 May 3Anthony Weir (son) born 1938-1941VP and creative director, J. M. Mathes, Inc. 1941-1942 VP and creative director, Lord & Thomas agency 1942-1945VP and creative director, Kenyon & Eckhardt 1945-1951 President, Walter Weir, Inc. 1951 Merger with Donahue & CoeExecutive VP, Donahue & Coe 1960 On the Writing of Advertising (McGraw Hill Series in Marketing and Advertising) published 1963 Truth in Advertising and Other Heresies (NY: McGraw Hill) published 1964 Wife Kathryn died. Merger with Ellington & Co. to create West, Weir & Bartel 1965 Mar. 29 Marries Johanna Rae 1968Merger with MacManus, John & Adams 1970 Retires to Bequia, St. Vincent & the Grenadines (Caribbean Islands) 1978 Professor of Advertising, University of Tennessee College of Communications 1980 Professor of Advertising, Temple University School of Communications and Theater 1986Communications advisor, Proudfoot Communications (Alexander Proudfoot Worldwide Family of Cos.) 1993 How to Create Interest-Evoking, Sales-Inducing, Non-Irritating Advertising (Haworth Press) published 1996 Mar. 2 Died. Collection Overview

The Walter Weir Papers span the years 1909 through 1996, the bulk of which cover the 1950s through the early 1990s. The collection consists of audiocassettes, audiotapes, correspondence, course materials, clippings, musical scores, photographs, presentations, proofs, print advertising copy, radio advertisement scripts, songs, speeches, writings, and voiceovers documenting Weir's career in advertising, marketing, consulting, and teaching. The collection also documents Weir's prose, poems, and musicals, as well as his relationship with son Anthony Weir. Agencies and clients represented include the Alexander Proudfoot Company, Green Thumb Corporation, Interhydro AG, Jackson & Perkins Co., La Borie/Weir SA, Ralston Purina, Stratford of Texas, Inc., Walter Weir, Inc., and Walter Weir Communications, Inc. The collection also includes materials relating to Crain Communications Inc., which published Advertising Age, as well as the University of Tennessee and Temple University, and Weir's correspondence with Oscar Hammerstein II.

This collection is organized into six series: Musical, Personal, Professional, Teaching, Writings and Speeches, and Audiovisual Materials.

The Musical Series documents Weir's work on scores and scripts for musical theatre. Much of the correspondence in this series narrates Weir's efforts to produce a musical based on the Frederic Wakeman novel The Hucksters. Includes correspondence with Oscar Hammerstein II.

The Personal Series contains biographical data about Weir and his involvement with family and friends through correspondence, clippings, greeting cards, photographs, and handwritten notes. The bulk of the correspondence documents Weir's personal and professional relationship with his son, Anthony.

The Professional Series documents Weir's career in advertising, marketing, and communications. Advertising copy, clippings, correspondence, proposals, presentations, and legal and financial papers represent Weir's work from the beginning of his career at N.W. Ayer through the evolution of his company, Walter Weir, Inc., as well as through subsequent business ventures, including La Borie/Weir SA, Walter Weir Communications, Inc., and freelance consulting work.

The Teaching Series represents Weir's work, following his official retirement from the advertising industry, as a professor of advertising, marketing and communications at the University of Tennessee and Temple University. Correspondence, course materials, and clippings document this extension of Weir's career from his introduction to and retirement from the academy.

The Writings and Speeches Series includes fiction, poetry, and non-fiction written by Weir on subjects both related and unrelated to advertising. Among these are articles published in Printer's Ink and Advertising Age; unpublished manuscripts of autobiographies, bound copies of Weir's book How to Create Interest-Evoking, Sales-Inducing, Non-Irritating Advertising; transcripts of talks and addresses Weir gave about advertising throught his career, including an address for the James Webb Young Foundation; and correspondence with Rance Crain of Crain Communications, Inc., publisher of Advertising Age.

The Audiovisual Series includes auiotapes and audiocassettes of advertising-related talks and addresses, notably for the Million Dollar Round Table Tape Cassette Program. In addition, there are radio spots for clients including Mountain Dew, E.F. Hutton, and Merril, Lynch, Pierce, Fenner & Beane, as well as samples of voiceovers and radio commercial productions.

Large-format print materials have been removed from their original series locations and relocated to Oversize Materials. Relocated items have been indicated in the Detailed Description of the Collection by notes enclosed in brackets.

 Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.

Weir, Walter. Weir, Anthony, 1936- [Not LC] Hammerstein, Oscar, 1895-1960. Hammerstein, Oscar, 1895-1960--Correspondence. Advertising age. Crain Communications Inc. Green Thumb Inc. Jackson & Perkins Co. Ralston Purina Company. Temple University--Faculty. University of Tennessee, Knoxville--Faculty. Advertising agencies--United States. Advertising copy. Advertising executives. Advertising executives--United States. Advertising executives--United States--Biography. Advertising--Study and teaching (Higher)--United States. College teachers--United States. Marketing. Marketing--Study and teaching (Higher). Marketing--United States. Musicals. Radio advertising. Voice-overs. Audiocassettes. Audiotapes. Photographs. Proofs.Clippings. Scripts (documents). Speeches. Scores. John W. Hartman Center for Sales, Advertising & Marketing History. Related Material

Materials related to those contained in this collection may be found in other Hartman Center collections, including the Anthony Weir Papers, 1936-1996 and undated, the D'Arcy Masius Benton & Bowles Archives, 1929-1989, the Bates Worldwide, Inc. Records, 1934-2003 and undated, the Jeffrey Collection of Diamond Promotional Materials, 1939-1988, bulk 1974-1988, the J. Walter Thompson Company. Wallace W. Elton Papers, 1919-1990, and the J. Walter Thompson Company. Colin Dawkins Papers, 1776-1986.

Contents of Collection Musical Series, 1950-1995 and undated (1 box)

Includes scores, scripts and correspondence from Weir's work for musical theatre, the bulk of which is related to The Hucksters, a musical comedy he composed based on Frederic Wakeman's eponymous book. Large format items have been removed to Oversize Materials and the relocation indicated in brackets. Arranged alphabetically.

 The Hucksters

Includes drafts of playscripts and musical scores, along with correspondence representing Weir's efforts to get the musical produced. Some items have been removed to Oversize Materials. Arranged Alphabetically.

1Copyright certificate, 1967 Correspondence, 1970-1995 (2 folders) Musical Score, undated (3 folders)

[Some items removed to Oversize Materials Box 20.]

 Playscript, undated The Poison Maid

Consists of drafts of an original musical, which Weir composed and tried to get produced. Includes correspondence between Weir and Oscar Hammerstein II. Arranged alphabetically.

1 (continued) Notes and workshop material, circa 1950 Playscript and correspondence with Oscar Hammerstein II, 1950 Synopsis, 1950 Other Music

Includes Weir's work on various other musical compositions. Several items have been removed to Oversize Materials. Arranged alphabetically.

 1 (continued)Copyright certificates for songs entitled Take-Off Kiss, Little Cowboy Boots, Love Me Now, and White Man, 1955 and circa 1970 Correspondence regarding copyright of song entitled The Merril, Lynch, Pierce, Fenner & Beane, 1952 Songs Australia Trip, 1962

[Removed to Oversize Materials, Box 20.]

 Little Cowboy Boots, 1955

[Removed to Oversize Materials, Box 20.]

 Madison Avenue, undated Puerto Rico, USA, undated

[Removed to Oversize Materials, Box 20.]

 Somewhere out in the morning, 1995 and undated

[Removed to Oversize Materials, Box 20.]

 Speaking Spanish, undated The Bulletin Song, undated

[Removed to Oversize Materials, Box 20.]

 White Man, undated

[Removed to Oversize Materials, Box 20.]

 Personal Series, 1935-1996 and undated (1 box)

Includes correspondence, clippings, greeting cards, photographs, and handwritten notes pertaining to Weir's personal life. All correspondence between Weir and his son, Anthony (Tony) Weir is filed separately from general personal correspondence. Some notes from Tony's children are filed with correspondence between Walter and Anthony. Arranged alphabetically.

1 (continued)Clippings, 1942-1978 and undated Correspondence, 1970-1996(3 folders)

Contains personal correspondence unrelated to Weir's professional, musical, or teaching work. All correspondence between Weir and his son, Anthony (Tony), can be found in the folder entitled Correspondence with Anthony Weir.

 2 Correspondence with Anthony Weir, 1955-1996 and undated(7 folders)

Contains all correspondence between Weir and his son, Anthony (Tony). Includes some letters from and to Anthony's children, Tim and Matt.

 Family occasions (Christmas cards, birth and death announcements, weddings, reunion), 1935-1981 Handwritten notes, 1975 and undated Photographs, 1974, 1985 and undated Promises Fulfilled: One view of the life of Walter Weir, 27 March 1909-9 March 1996, 1996 Resume, 1985 Professional Series, 1909-1995 and undated, bulk 1970-1989 (9 boxes)

Includes advertising copy; correspondence; clippings; legal and financial documents; and business proposals that represent Weir's agency and freelance work in advertising, marketing, and communications. The bulk of the material represents work generated by Walter Weir Communications, especially work for Proudfoot Communications Inc., and Weir's partnership in La Borie/Weir, SA.. Arranged alphabetically by agency.

 La Borie/Weir, S.A., 1970-1986 and undated

Includes all correspondence, proposals, and other printed material generated with respect to Weir's business venture with Walter La Borie. The bulk of the material pertains to the company's investment in Interhydro AG's Luwasa hydroculture technology. Some materials in French.

 3A concept for obtaining a sizable share of the deoderant market at minimal cost, undatedA marketing plan for improving the sale of Life Savers, circa 1975A new concept in Resort Operation for consideration by Sheraton International, circa 1975 A plan for the successful promotion of sales of existing and designated projects under an organization to be known as the National Condominium Association, undated A proposal for the Dole Corporation, undatedA unique, timely, highly profitable opportunity in men's suits..., circa 1975Chinese fast food proposals, 1974 and undatedCigarette brand marketing, 1976 Concept for an OTC item with a self-prescribing brand name that has no presently available counterpart, undated Correspondence from Weir to La Borie concerning continuance of La Borie/Weir SA in the event of either of their deaths, 1980 Correspondence regarding Debrett's Peerage Ltd., 1978Correspondence regarding ownership and revenue following the death of Walter La Borie, 1981-1987 Correspondence with accountant Suzanne Hefti, 1971-1981 Cosmetics and perfume, circa 1975 Escrow agreement between Green Thumb Corp. and Interhydro AG, 1974 Floral mass marketing proposals, 1975-1976 Golden Sands, 1975-1976(2 folders) Green Thumb Corp. correspondence, 1975-1976Green Thumb Corp. royalties reports, 1975-1977 Hughes, Hubbard & Reed, 1971-1976 Interhydro AG correspondence, 1978-1980

[Some items removed to Oversize Materials, Box 21.]

Interhydro AG vs. Casa Flora, Inc., 1978 Interhydro AG vs. Ralston Purina, et. al., 1977

[Some items removed to Oversize Materials, Box 21.]

 4 Jackson & Perkins correspondence, 1978-1985 Jackson & Perkins royalties reports, 1979-1982 Legal agreement between Interhydro AG and Green Thumb Corporation, 1974Legal agreement between Interhydro AG and Jackson & Perkins (J&P), 1979 Legal agreement between Interhydro AG and Ralston Purina Company, 1977

[Removed to Oversize Materials, Box 21.]

 Legal agreement with Interhydro AG, 1973 Luwasa System, 1973-1985(2 folders)

[Some items Removed to Oversize Materials, Box 21.]

 Statuts de La Borie/Weir SA, 1970Stratford of Texas and Green Thumb Corp. bankruptcy, 1976-1978Stratford of Texas and Green Thumb Corp. restraining order and injunction, 1974

[Removed to Oversize Materials, Box 21.]

 Stratford Overseas, Inc. correspondence, 1973 Sworn deposition for Interhydro AG by Walter Weir, 1977 Tempop, 1974 Truman Fossum, 1960, 1975, 1980 Volkswagon proposal, circa 1979 Walter Weir, Inc., 1949-1985

Includes documents pertaining to all companies derived from Walter Weir, Inc. through merger or acquisition (See Biographical Note). Arranged alphabetically.

 4 (continued)Correspondence from Publicker Industries, Inc. regarding ad copy, 1949 Correspondence regarding D'Arcy-MacManus & Masius tax court case, 1973 Correspondence regarding income from MacManus, John & Adams, Inc. (later, D'Arcy-MacManus & Masius), 1970-1976 Donahue & Coe, Inc. CORE, Inc. proposal, 1963 Harvard Business Review advertisements, 1949-1950 and 1985 Plan and Agreement for Merger between A. West, Weir & Bartel Inc. and MacManus, John & Adams Inc. 1968 Walter Weir Communications, Inc., 1976-1994

Consists of correspondence, advertising campaigns, and marketing proposals generated by the communications agency that Weir ran toward the end of his career. The bulk of the papers represent Weir's work for the Alexander Proudfoot Company and The Pleasantville Plan, Ltd., a mail-order retailing business directed by John C. Holme. Among The Pleasantville Plan materials are papers relating to a campaign designed to market Berlitz language study products. Arranged alphabetically

 4 (continued)Advertising and Product Concepts for Market Expansion of Slimfast, 1989 5Alexander Proudfoot Company, L.P., 1986-1988(1-12 of 32 folders) 6Alexander Proudfoot Company, L.P. (continued), 1986-1988(13-21 of 32 folders) 7Alexander Proudfoot Company, L.P. (continued), 1986-1988(22-32 of 32 folders) 8 Appraisal of State of Illinois Tourism Program Research and Planning and Campaign Effectiveness, circa 1988 A Plan for marketing Charles L. Rolison and Sons in the area of top price real estate, 1977-1979 A Plan to Encourage More Purchasers of Real Estate to Insist on Surveys Made by Land Surveyors, undated A Unique Marketing Concept and Opportunity for Calvin Klein Hip Briefs, circa 1988 Correspondence from Principal Mutual, 1991 House of Seagram, 1990 How to increase brand awareness of Wella shampoo and conditioner, circa 1980 Keep America Out Front, 1983-1984 L'Eggs, 1975-1980 Mano Swartz furs, 1976 Marketing plan for Envirogenics, Inc., circa 1990 Marsh & McLennan Companies, 1991 Million Dollar Round Table, 1980 (2 folders) Newspaper marketing for advertising and circulation, 1976 Novelty toilet seat and liquor packaging ideas, 1990-1994 Oil of Olay idea for Avon, 1984 One Hundred Pipers idea for Seagrams, 1976 Proposal for a Leadership Move by Hiram Walker in the Distilling Industry, circa 1990 SCMP Weekly (South China Morning Post), 1993 Scott Paper Company, circa 1990 Teacher's Highland Cream, circa 1990 The Double Jeopardy of Sales Promotions, by John Philip Jones, 1993 9 The Pleasantville Plan (John C. Holme), 1977-1990 (8 folders) The Tseng Image, circa 1990 Three Questions and a Number of Responses for Consideration and Testing, submitted to Seagrams, 1991 Tool Crib, 1994 University of Florida report, 1993 Other Materials, 1909-1996

Includes miscellaneous correspondence, clippings, and other assorted printed material related to Weir's professional career in advertising and peripheral business ventures. Among these, there are unsolicited proposals and cold-call letters, a transcript of Weir's interview for the N.W. Ayer Oral History Program, a secrecy agreement for intellectual property, and STARCH readership materials. Arranged alphabetically.

Restriction on Access: Permission is not granted for publication of the contents of folder entitled N.W. Ayer Oral History Program interview with Walter Weir. The user is responsible for obtaining permission to publish from the interviewers.

 10Awards and nominations, 1990-1995 Campbell's Travel, 1973-1978 Clippings and printed material, 1983-1993 and undated(2 folders) Correspondence, 1970-1979 (5 folders) Correspondence, 1980-1989 (1-3 of 7 folders) 11Correspondence (continued), 1980-1989 (4-7 of 7 folders) Correspondence, 1990-1996 (3 folders) Freelance ideas, 1976-1993 N.W. Ayer & Sons, images of Mariner and Merchant Building, 1946 N.W. Ayer Oral History Program interview with Walter Weir, 1989

Restriction on Access: Permission is not granted for publication of the contents of folder entitled N.W. Ayer Oral History Program interview with Walter Weir. The user is responsible for obtaining permission to publish from the interviewers.

 Obituary of Marcus Aurelius Goodrich, 1991Photocopy of excerpt from Advertising Development, by Edgar W. Coleman, copyright 1909 Real estate salesman registration card, 1980 Secrecy Agreement for information in the field of air conditioning, 1995 Starch Readership Report, 1986

[Some items removed to Oversize Materials, Box 21.]

 Starch Tested Copy, circa 1960 Teaching Series, 1958-1995, bulk 1975-1995 (1 box)

Includes all materials relating to Weir's teaching career, the bulk of which represents his time at the University of Tennessee and Temple University. Arranged alphabetically.

 Temple University, 1980-1986 12 Campaigns class, 1986 (3 folders) Correspondence, 1980-1986(3 folders) Retirement, 1986 So-Called Industrial Advertising, circa 1980 University of Tennessee, 1976-1980 12 (continued)Advertising 3000, 1978-1979 Contract for Personal Services between The University of Tennessee and Walter J. Weir, 1979 Correspondence, 1976-1980(2 folders) Course Preparation, 1978-1979 Review of Hafer and White manuscript, 1980 Students' teacher evaluations, 1979 Other Materials, 1958-1995, bulk 1975-1995

Includes other materials related to Weir's teaching career that is not directly related to his work for the University of Tennessee or Temple University. Arranged alphabetically.

 12 (continued) Bell Telephone v. Yellow Pages case, 1985 Correspondence regarding teaching opportunity at Northwestern University, 1980 Correspondence regarding teaching opportunity at University of North Carolina, 1985 Correspondence with University of Texas, 1988 Job-seeking correspondence, 1975-1976 Letter of recommendation for former student, 1987 Publication of text written at Temple, 1991 Reaction to Why Ad Pros Can't Teach, by David Herzbrun, 1992-1993 Student correspondence, 1986, 1988 Subliminal Advertising, correspondence regarding Wilson Bryan Key and Jack Haberstroh books, 1958, 1982, and 1992-1995 Writings and Speeches Series, circa 1928-1994 and undated (7 boxes)

Includes published and unpublished writings by Weir both for advertising industry audiences and the general public. There is also correspondence with Weir's writing agent, Florence Crowthers, Rance Crain of Crain Communications, and transcripts of talks Weir gave at various advertising industry meetings throughout his career. Arranged into three subseries--Advertising Writings; Other Writings; and Speeches--and chronologically therein.

Advertising Writings, 1935-1994 and undated

Consists of published and unpublished writings about advertising, including autobiographical manuscripts about Weir's career as well as other advertising-industry related projects. For transcripts of speeches, see Speeches subseries. Arranged chronologically.

 131935-1937, Printer's Ink columns Circa 1941, Text for How to get a job and win success in advertising, by Walter A. Lowen 1942, Get Fighting Mad 1958, Creative insight piece in Advertising Age

[Some items removed to Oversize Materials, Box 21.]

 1960, Excerpt from On The Writing of Advertising 1963, Truth in Advertising and other Heresies, Chapter 6 1970-1973, U.H.T. Milk Circa 1970, Chapter 1: Wayburn, Rio Rita, Kessler, Dowling Circa 1970, On Mad, Mad, Madison Avenue, Typescript of Book 1, Ayer (1928-1935) (2 folders) Circa 1970, On Mad, Mad, Madison Avenue, Typescript of Book 2, Fletcher & Ellis (1937-1938) 1973-1993, Correspondence 1977, Is Business Correspondence a Bothersome Chore? Beware 1977, Datsun piece in Advertising Age 1977-1994, Correspondence with Crain Communications, Inc. 1980, Madison Avenue Magazine project 1980, Reversion of rights documents for Truth in Advertising and Other Heresies and On the Writing of Advertising 1984 Oct. 15, Another Look at Subliminal 'Facts', Advertising Age 1984, Copyright certificate for Guide to Interest-evoking, sales-inducing, non-irritating, Advertising Circa 1984, Making Advertising More Acceptable Through Better Written Ads 1986, Trial article for TV Guide Circa 1992, Integrated Marketing, Databasing Rehashes of Already Established Activities 141993, How to Create Interest-Evoking, Sales-Inducing, Non-Irritating Advertising 1993, Royalty reports from University Microfilms, Inc. 1994, Royalty reports from The Haworth Press for How to Create... Undated, Ad Man manuscript Undated, Brown & Tarcher (1935-1937) Undated, Brown & Weir (1945-1946) Undated, Different manuscript entitled On Mad, Mad, Madison Avenue(2 folders) Undated, Follow the Simple Directions Undated, J.M.Mathes (1938-1941)(2 folders) Undated, Loose pages from autobiographical manuscripts (2 folders) 15Undated, Lord & Thomas, Kenyon & Eckhardt (2 folders) Undated, The Ad Game Undated, Through the Looking Glass Undated, Walter Weir, Inc. Undated, You and Advertising radio transcripts Other Writings, circa 1928-1994 and undated

Includes correspondence with editors and literary agents, as well as clippings, drafts, and published copies of poetry, prose, and newspaper columns written by Weir, which do not directly relate to his career in advertising. Arranged chronologically.

 15 (continued)Circa 1928, Cross Bearings: being excerpts, with cross references, from three years of reading(6 folders) 161932 and undated, Maypole, and other autobiographical writing(4 folders)

Pages from different manuscripts appear mixed. No way to discern original order with accuracy.

 1937, For Fathers Only 1938-1995 and undated, Correspondence with various editors 1941, The Bed by the Window 1943, Will Basic English Make the Grade in Advertising? 1945-1956, Correspondence with Russell & Volkening, Inc. Literary Agents 1945, Plenty On The Ball 1945, She Brought it on Herself Circa 1945, Grateful Heart Circa 1945, If You Can't Be True Circa 1945, Music Hath Charms Circa 1945, The Bathroom Scales Circa 1945, Turn Backward 1946, Easy Come 1946, Henry and the Hop-A-Copter 1946, Muscles by Mail 1946, Only One to Win 1946, Out-Of-Town Visitor 1946, Premonition 1946, R.A. Loves P.B. 1946, Stand-In 1946, The Old Man 1947, Follow The Leader 1947, Little Things That Make History 1947 and 1967, Permissions and royalties 1947, Special Delivery 1947, The Other Woman 171947, Why I've Taught My Children To Be Selfish 1948, A Matter of Understanding 1948, A Sucker For Advertising 1948, Mrs. Lefevre 1948, Pale Hands I Loved 1948, The Decision 1948 and undated, Typed poems of famous poets 1949, Happily Ever After 1949, Honor Thy Father 1949, How To Live with Seven Children --And Like It 1949-1950, Knife In The Heart(2 folders)

Contains a substantial amount of readership response to the publication of this article about Weir's daughter Karyn, who was diagnosed with patent ductus arteriosis.

 1950, Ella Jean And The Psychiatrist 1950 Jan 11, How to deal with the Russians, a talk given to the Langhorne Lions 1950, How Wise Is A Woman? 1950, New York Adventure 1950, On Schedule 1950, The Real Meaning Of Korea 1950, You, Too, Can Be A Yachtsman Circa 1950, A Little Fatherly Advice Circa 1950, Even If It Kills You...Be A Pal With Your Children Circa 1950, How I Predict My Children's Behavior Circa 1950, Johnny-Come-Lately Circa 1950, Mrs. Gamelin Circa 1950, Murderer Aboard Circa 1950, Number 29, Infants Wear Circa 1950, The Man from the U.N. Circa 1950, The Neglected Front In The Anti-Discrimination Battle Circa 1950, The Visitor Circa 1950, Can American Women Stop a Third World War? Write A Letter to Stalin Today 1951, End of the Road 1951, Repeat Performance 1951, The Plaque 1951, Tourist Attraction 1954, My Willie Can Do Anything 1954, The Line's Busy 1954, Waves, a poem published in This Week Magazine

[Removed to Oversize Materials, Box 21.]

 1955, Next Christmas Is Going To Be Different!Circa 1955, All I Want Is Service! Circa 1955, Don' Stop De Carnival! 1956, The Puzzle 1957, The Executive Function 1960, Meager Music 181960 and undated, So Long as Other Lovers, typescript 1961, The Midnight Clear, a short story published in McCall's

[Removed to Oversize Materials, Box 21.]

 1963, Black Oranges, a poem published in McCall's

[Removed to Oversize Materials, Box 21.]

 1966, In Praise of the Small Breasted Woman 1966, 1970-1973, and undated, Rum book

[Some items removed to Oversize Materials, Box 21.]

 Circa 1966, How to Enjoy Champagne for What it is and Life in the Haute Savoie Circa 1970-1990, Loose poems and prose 1974-1976, Correspondence with Florence Crowther, author's agent 1975-1981, Correspondence with editors of Ladies Home Journal 1978, Why--And How--To Use a Real Estate Broker When You Sell Your Home 1980, Presidential Race 1980, New York Magazine submissions 1980, The Russian People and U.S. Wheat 1985, Are We Promoting Hostage-Taking? 1989-1991, If I were George Bush, and other columns for the Courier Times (2 folders) 1994, Clinton's Blunder Can Extend Human Rights in China Undated, A Tribute to Marshall Wolper Undated, Henry and the Unicopter: A proposed series of television programs for children based on an idea developed in a short story which appeared originally in the Saturday Evening Post. Originally published in 1946. Undated, So Once Was I: An Autobiography Undated, The Paths I Chose Speeches, 1940-1993 and undated

Contains complete and incomplete transcripts of talks and addresses that Weir composed and delivered throughout his career in advertising. Some are accompanied by correspondence and clippings. Arranged chronologically.

 18 (continued)1940-1949, Incomplete transcripts 1943 May 27, Publishers' Weekly Dinner 1944 July 8, Will Basic English Make the Grade in Advertising Circa 1945, Friends' Meeting House, Newtown PA 1946 June 7, Brown Preparatory School 1948 Sept. 13, Tea Advertising Today, Tea Association 1948 Dec. 2, EIA 1949 Apr. 27, Friends' Meeting House, Langhorne 1950-1959, Incomplete transcripts Circa 1950, The Loose Nut at the Wheel, Advertising Federation of America 1954 May 7, Content: Heart of the Message 1955 Nov. 15, National Ass'n of Bedding Mnfrs. 19 1956 June 13, The Importance of Copy in Closing the Sale, Harvard Business School 1956 Aug. 20, The Shoe on the Other Foot, Nat. Shoe Mfgrs. Assoc. 1957 Oct. 17, On Vance Packard's The Hidden Persuaders, American Marketing Association 1959 Mar. 6, Total Advertising, Detroit Adcrafter's Club 1959 Aug. 11, Talk to Mill Street Business Men's Association 1960-1969, Incomplete transcripts 1960 Sept. 8, The Problem of Restraint in a Free Society, ABC Cleveland Ad Club Talk 1960 Nov. 2, The Image of the Presidency, Saybrooke College 1960 Nov. 28, On the Writing of Advertising, Advertising & Selling Course 1961 Feb 8, 4 A's Michigan Chapter 1962 Oct. 15, The Client-Agency Relationship Circa 1975, Advertising and Press Freedom

[Removed to Oversize Materials, Box 20

 1979 Nov. 8, Talk--UT 1979, The Big One That Got Away, UT-AFF Ad Club 1984 May 16, Marketing Excellence Awards Dinner 1984 Sept. 10, Beecham Talk, Vail Colorado 1987, James Webb Young Fund Address 1993 Oct. 28, The Big Opporrtunity for the Small Agency, Mariah group, Second Wind Ltd., Scottsdale, AR Undated, untitled Oversize Materials (2 Boxes) Musical Series The Hucksters 20Musical score, undated (3 folders) Other Music 20 (continued) Australia Trip, 1962 Little Cowboy Boots, 1955 Puerto Rico, USA, undated Somewhere out in the morning, 1995 and undated The Bulletin Song, undated White Man, undated Professional Series La Borie/Weir 21Interhydro AG correspondence, 1978-1980 Interhydro AG vs. Ralston Purina, et. al., 1977 Legal agreement between Interhydro AG and Ralston Purina Company, 1977 Luwasa System, 1973-1985(2 folders) Stratford of Texas and Green Thumb Corp. restraining order and injunction, 1974 Other Materials 21 (continued)Starch Readership Report, 1986 Writings and Speeches Advertising Writings 21 (continued)1958, Creative insight piece in Advertising Age Other Writings 21 (continued)1954, Waves, a poem published in This Week Magazine 1961, The Midnight Clear, a short story published in McCall's 1963, Black Oranges, a poem published in McCall's 1966, 1970-1973, and undated, Rum book Speeches 21 (continued) Circa 1975, Advertising and Press Freedom Audiovisual Materials (1 box)

Includes audiocassettes and audiotapes of radio spots and other advertising-related recordings. Originals are closed to researchers. Use Copies must be made before researchers can access this material.

 Originals (CLOSED TO RESEARCHERS)

Arranged alphabetically.

 Audiocassettes

Note: Use copies can usually be made on demand by Research Services staff.

 22OR1-OR10. Account Management, 1982 and undated, TRT=C60 each. OR11. ASAE George Ferris, The Million Dollar Round Table Tape Cassette Program, 1981, TRT=C60 OR12. Chunky Soup, John Dodd, 1981, Feb. 5, TRT=120:00 OR13. Demo, World Class Productions, 1986, TRT=C60 OR14. Dramatics and Semantic of the Sale Raymond F. Triplett, CLU, The Million Dollar Round Table Tape Cassette Program, undated, TRT=C60 OR15. FCB Radio, Levi's--Brothers, U.S. Forest--Pshtigo, Winchell's--Word Association, Eddie Bauer--21, 1980-1981, TRT=C60 OR16. Impersonations and Straight Voice Overs, Joe Conklin, Temple University, circa 1980, TRT=C60 OR17 MRC Presentation, MDRT Advertising Program, William T. O'Donnell, The Million Dollar Round Table Tape Cassette Program, circa 1981, TRT=10:06 OR18. Radio spots sampler, World Class Productions, circa 1980, TRT=15:00 OR19. Sammy Cahn, undated, TRT=C60 Audiotapes

NOTE: Use copies must be requested in advance.

 22 (continued)OR20. E.F. Hutton, Sy Shaffer Enterprises, 1968, Sept. 12, Format: .25 inch 600 ft./1.5 mil acetate, TRT=15:00 OR21. Jersey Tech addresses, circa 1960, Format: .25 inch 600 ft./1.5 mil acetate, TRT=15:00 OR22. Jersey Tech tribute to W.B. Okie: Address by Dr. Weir, 1940, 1960, Format: .25 inch 600 ft./1.5 mil acetate, TRT=15:00 OR21. Merril, Lynch, Pierce, Fenner & Beane, West Weir & Bartel Advertising, circa 1964-1968, Format: .25 inch 900-1200 ft./1.5 mil acetate, TRT=30 min. OR22. Mountain Dew, Moore & Yellin Associates, 1967, May 11, Format: .25 inch 600 ft./1.5 mil acetate, TRT=15:00 OR23. Mountain Dew #2 songs, Scott-Textor Productions, circa 1956-1970, Format: .25 inch 600 ft./1.5 mil acetate, TRT=15:00