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Guide to the Walter Weir Papers, 1909-1996 and undated, bulk 1950-1990

Abstract

Walter Weir was an advertising executive, marketing and communications consultant, and professor of advertising. He worked for a number of agencies, including N.W. Ayer & Sons, J. M. Mathes, Lord & Thomas, and Kenyon & Eckhardt. He founded Walter Weir, Inc., which merged into larger firms over the years, was co-owner of Switzerland-based La Borie/Weir S.A., and headed Walter Weir Communications, Inc. Weir also taught advertising at the University of Tennessee and Temple University, wrote three books on advertising, annonymously authored the Creative Man's Corner column in Advertising Age magazine for 25 years, and composed numerous speeches, articles, short stories, poems, songs, and musicals.

The Walter Weir Papers span the years 1909 through 1996, the bulk of which cover the 1950s through the early 1990s. The collection consists of audiocassettes, audiotapes, correspondence, course materials, clippings, musical scores, photographs, presentations, proofs, print advertising copy, radio advertisement scripts, songs, speeches, writings, and voiceovers documenting Weir's career in advertising, marketing, consulting, and teaching. The collection also documents Weir's prose, poems, and musicals, as well as his relationship with son Anthony Weir. Agencies and clients represented include the Alexander Proudfoot Company, Green Thumb Corporation, Interhydro AG, Jackson & Perkins Co., La Borie/Weir SA, Ralston Purina, Stratford of Texas, Inc., Walter Weir, Inc., and Walter Weir Communications, Inc. The collection also includes materials relating to Crain Communications Inc., which published Advertising Age, as well as the University of Tennessee and Temple University, and Weir's correspondence with Oscar Hammerstein II.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
Weir, Walter
Title
Walter Weir papers 1909-1996 and undated, bulk 1950-1990
Language of Material
English and French
Extent
14 Linear Feet, Approximately 7,700 Items
Location
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

The Walter Weir Papers span the years 1909 through 1996, the bulk of which cover the 1950s through the early 1990s. The collection consists of audiocassettes, audiotapes, correspondence, course materials, clippings, musical scores, photographs, presentations, proofs, print advertising copy, radio advertisement scripts, songs, speeches, writings, and voiceovers documenting Weir's career in advertising, marketing, consulting, and teaching. The collection also documents Weir's prose, poems, and musicals, as well as his relationship with son Anthony Weir. Agencies and clients represented include the Alexander Proudfoot Company, Green Thumb Corporation, Interhydro AG, Jackson & Perkins Co., La Borie/Weir SA, Ralston Purina, Stratford of Texas, Inc., Walter Weir, Inc., and Walter Weir Communications, Inc. The collection also includes materials relating to Crain Communications Inc., which published Advertising Age, as well as the University of Tennessee and Temple University, and Weir's correspondence with Oscar Hammerstein II.

This collection is organized into six series: Musical, Personal, Professional, Teaching, Writings and Speeches, and Audiovisual Materials.

The Musical Series documents Weir's work on scores and scripts for musical theatre. Much of the correspondence in this series narrates Weir's efforts to produce a musical based on the Frederic Wakeman novel The Hucksters. Includes correspondence with Oscar Hammerstein II.

The Personal Series contains biographical data about Weir and his involvement with family and friends through correspondence, clippings, greeting cards, photographs, and handwritten notes. The bulk of the correspondence documents Weir's personal and professional relationship with his son, Anthony.

The Professional Series documents Weir's career in advertising, marketing, and communications. Advertising copy, clippings, correspondence, proposals, presentations, and legal and financial papers represent Weir's work from the beginning of his career at N.W. Ayer through the evolution of his company, Walter Weir, Inc., as well as through subsequent business ventures, including La Borie/Weir SA, Walter Weir Communications, Inc., and freelance consulting work.

The Teaching Series represents Weir's work, following his official retirement from the advertising industry, as a professor of advertising, marketing and communications at the University of Tennessee and Temple University. Correspondence, course materials, and clippings document this extension of Weir's career from his introduction to and retirement from the academy.

The Writings and Speeches Series includes fiction, poetry, and non-fiction written by Weir on subjects both related and unrelated to advertising. Among these are articles published in Printer's Ink and Advertising Age; unpublished manuscripts of autobiographies, bound copies of Weir's book How to Create Interest-Evoking, Sales-Inducing, Non-Irritating Advertising; transcripts of talks and addresses Weir gave about advertising throught his career, including an address for the James Webb Young Foundation; and correspondence with Rance Crain of Crain Communications, Inc., publisher of Advertising Age.

The Audiovisual Series includes auiotapes and audiocassettes of advertising-related talks and addresses, notably for the Million Dollar Round Table Tape Cassette Program. In addition, there are radio spots for clients including Mountain Dew, E.F. Hutton, and Merril, Lynch, Pierce, Fenner & Beane, as well as samples of voiceovers and radio commercial productions.

Large-format print materials have been removed from their original series locations and relocated to Oversize Materials. Relocated items have been indicated in the Detailed Description of the Collection by notes enclosed in brackets.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

In addition, original audiovisual materials are closed to patron use. Technical Services staff need to produce use copies before contents can be accessed.

Permission is not granted for publication of the contents of folder entitled "N.W. Ayer Oral History Program interview with Walter Weir." The user is responsible for obtaining permission to publish from the interviewers.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Includes scores, scripts and correspondence from Weir's work for musical theatre, the bulk of which is related to "The Hucksters," a musical comedy he composed based on Frederic Wakeman's eponymous book. Large format items have been removed to Oversize Materials and the relocation indicated in brackets. Arranged alphabetically.

Includes drafts of playscripts and musical scores, along with correspondence representing Weir's efforts to get the musical produced. Some items have been removed to Oversize Materials. Arranged Alphabetically.

Copyright certificate, 1967
Box 1
Correspondence, 1970-1995
(2 folders)
Box 1
Musical Score, undated
(3 folders)
Box 1
Playscript, undated
Box 1

Consists of drafts of an original musical, which Weir composed and tried to get produced. Includes correspondence between Weir and Oscar Hammerstein II. Arranged alphabetically.

Notes and workshop material, circa 1950
Box 1
Playscript and correspondence with Oscar Hammerstein II, 1950
Box 1
Synopsis, 1950
Box 1

Includes Weir's work on various other musical compositions. Several items have been removed to Oversize Materials. Arranged alphabetically.

Copyright certificates for songs entitled Take-Off Kiss, Little Cowboy Boots, Love Me Now, and White Man, 1955 and circa 1970
Box 1
Correspondence regarding copyright of song entitled The Merril, Lynch, Pierce, Fenner & Beane, 1952
Box 1
Australia Trip, 1962
Box 1
Little Cowboy Boots, 1955
Box 1
Madison Avenue, undated
Box 1
Puerto Rico, USA, undated
Box 1
Somewhere out in the morning, 1995 and undated
Box 1
Speaking Spanish, undated
Box 1
The Bulletin Song, undated
Box 1
White Man, undated
Box 1

Includes correspondence, clippings, greeting cards, photographs, and handwritten notes pertaining to Weir's personal life. All correspondence between Weir and his son, Anthony (Tony) Weir is filed separately from general personal correspondence. Some notes from Tony's children are filed with correspondence between Walter and Anthony. Arranged alphabetically.

Clippings, 1942-1978 and undated
Box 1
Correspondence, 1970-1996

Contains personal correspondence unrelated to Weir's professional, musical, or teaching work. All correspondence between Weir and his son, Anthony (Tony), can be found in the folder entitled Correspondence with Anthony Weir.

(3 folders)
Box 1
Correspondence with Anthony Weir, 1955-1996 and undated
(7 folders)
Box 2
Family occasions (Christmas cards, birth and death announcements, weddings, reunion), 1935-1981
Box 2
Handwritten notes, 1975 and undated
Box 2
Photographs, 1974, 1985 and undated
Box 2
Promises Fulfilled: One view of the life of Walter Weir, 27 March 1909-9 March 1996, 1996
Box 2
Resume, 1985
Box 2

Includes advertising copy; correspondence; clippings; legal and financial documents; and business proposals that represent Weir's agency and freelance work in advertising, marketing, and communications. The bulk of the material represents work generated by Walter Weir Communications, especially work for Proudfoot Communications Inc., and Weir's partnership in La Borie/Weir, SA.. Arranged alphabetically by agency.

Includes all correspondence, proposals, and other printed material generated with respect to Weir's business venture with Walter La Borie. The bulk of the material pertains to the company's investment in Interhydro AG's Luwasa hydroculture technology. Some materials in French.

A concept for obtaining a sizable share of the deoderant market at minimal cost, undated
Box 3
A marketing plan for improving the sale of Life Savers, circa 1975
Box 3
A new concept in Resort Operation for consideration by Sheraton International, circa 1975
Box 3
A plan for the successful promotion of sales of existing and designated projects under an organization to be known as the National Condominium Association, undated
Box 3
A proposal for the Dole Corporation, undated
Box 3
A unique, timely, highly profitable opportunity in men's suits..., circa 1975
Box 3
Chinese fast food proposals, 1974 and undated
Box 3
Cigarette brand marketing, 1976
Box 3
Concept for an OTC item with a self-prescribing brand name that has no presently available counterpart, undated
Box 3
Correspondence from Weir to La Borie concerning continuance of La Borie/Weir SA in the event of either of their deaths, 1980
Box 3
Correspondence regarding Debrett's Peerage Ltd., 1978
Box 3
Correspondence regarding ownership and revenue following the death of Walter La Borie, 1981-1987
Box 3
Correspondence with accountant Suzanne Hefti, 1971-1981
Box 3
Cosmetics and perfume, circa 1975
Box 3
Escrow agreement between Green Thumb Corp. and Interhydro AG, 1974
Box 3
Floral mass marketing proposals, 1975-1976
Box 3
Golden Sands, 1975-1976
(2 folders)
Box 3
Green Thumb Corp. correspondence, 1975-1976
Box 3
Green Thumb Corp. royalties reports, 1975-1977
Box 3
Hughes, Hubbard & Reed, 1971-1976
Box 3
Interhydro AG correspondence, 1978-1980
Box 3
Interhydro AG vs. Casa Flora, Inc., 1978
Box 3
Interhydro AG vs. Ralston Purina, et. al., 1977
Box 3
Jackson & Perkins correspondence, 1978-1985
Box 4
Jackson & Perkins royalties reports, 1979-1982
Box 4
Legal agreement between Interhydro AG and Green Thumb Corporation, 1974
Box 4
Legal agreement between Interhydro AG and Jackson & Perkins (J&P), 1979
Box 4
Legal agreement between Interhydro AG and Ralston Purina Company, 1977
Box 4
Legal agreement with Interhydro AG, 1973
Box 4
Luwasa System, 1973-1985
(2 folders)
Box 4
Statuts de La Borie/Weir SA, 1970
Box 4
Stratford of Texas and Green Thumb Corp. bankruptcy, 1976-1978
Box 4
Stratford of Texas and Green Thumb Corp. restraining order and injunction, 1974
Box 4
Stratford Overseas, Inc. correspondence, 1973
Box 4
Sworn deposition for Interhydro AG by Walter Weir, 1977
Box 4
Tempop, 1974
Box 4
Truman Fossum, 1960, 1975, 1980
Box 4
Volkswagon proposal, circa 1979
Box 4

Includes documents pertaining to all companies derived from Walter Weir, Inc. through merger or acquisition (See Biographical Note). Arranged alphabetically.

Correspondence from Publicker Industries, Inc. regarding ad copy, 1949
Box 4
Correspondence regarding D'Arcy-MacManus & Masius tax court case, 1973
Box 4
Correspondence regarding income from MacManus, John & Adams, Inc. (later, D'Arcy-MacManus & Masius), 1970-1976
Box 4
Donahue & Coe, Inc. CORE, Inc. proposal, 1963
Box 4
Harvard Business Review advertisements, 1949-1950 and 1985
Box 4
Plan and Agreement for Merger between A. West, Weir & Bartel Inc. and MacManus, John & Adams Inc. 1968
Box 4

Consists of correspondence, advertising campaigns, and marketing proposals generated by the communications agency that Weir ran toward the end of his career. The bulk of the papers represent Weir's work for the Alexander Proudfoot Company and The Pleasantville Plan, Ltd., a mail-order retailing business directed by John C. Holme. Among The Pleasantville Plan materials are papers relating to a campaign designed to market Berlitz language study products. Arranged alphabetically

Advertising and Product Concepts for Market Expansion of Slimfast, 1989
Box 4
Alexander Proudfoot Company, L.P., 1986-1988
(1-12 of 32 folders)
Box 5
Alexander Proudfoot Company, L.P. (continued), 1986-1988
(13-21 of 32 folders)
Box 6
Alexander Proudfoot Company, L.P. (continued), 1986-1988
(22-32 of 32 folders)
Box 7
Appraisal of State of Illinois Tourism Program Research and Planning and Campaign Effectiveness, circa 1988
Box 8
A Plan for marketing Charles L. Rolison and Sons in the area of top price real estate, 1977-1979
Box 8
A Plan to Encourage More Purchasers of Real Estate to Insist on Surveys Made by Land Surveyors, undated
Box 8
A Unique Marketing Concept and Opportunity for Calvin Klein Hip Briefs, circa 1988
Box 8
Correspondence from Principal Mutual, 1991
Box 8
House of Seagram, 1990
Box 8
How to increase brand awareness of Wella shampoo and conditioner, circa 1980
Box 8
Keep America Out Front, 1983-1984
Box 8
L'Eggs, 1975-1980
Box 8
Mano Swartz furs, 1976
Box 8
Marketing plan for Envirogenics, Inc., circa 1990
Box 8
Marsh & McLennan Companies, 1991
Box 8
Million Dollar Round Table, 1980
(2 folders)
Box 8
Newspaper marketing for advertising and circulation, 1976
Box 8
Novelty toilet seat and liquor packaging ideas, 1990-1994
Box 8
Oil of Olay idea for Avon, 1984
Box 8
One Hundred Pipers idea for Seagrams, 1976
Box 8
Proposal for a Leadership Move by Hiram Walker in the Distilling Industry, circa 1990
Box 8
SCMP Weekly (South China Morning Post), 1993
Box 8
Scott Paper Company, circa 1990
Box 8
Teacher's Highland Cream, circa 1990
Box 8
The Double Jeopardy of Sales Promotions, by John Philip Jones, 1993
Box 8
The Pleasantville Plan (John C. Holme), 1977-1990
(8 folders)
Box 9
The Tseng Image, circa 1990
Box 9
Three Questions and a Number of Responses for Consideration and Testing, submitted to Seagrams, 1991
Box 9
Tool Crib, 1994
Box 9
University of Florida report, 1993
Box 9

Includes miscellaneous correspondence, clippings, and other assorted printed material related to Weir's professional career in advertising and peripheral business ventures. Among these, there are unsolicited proposals and cold-call letters, a transcript of Weir's interview for the N.W. Ayer Oral History Program, a secrecy agreement for intellectual property, and STARCH readership materials. Arranged alphabetically.

Restriction on Access: Permission is not granted for publication of the contents of folder entitled "N.W. Ayer Oral History Program interview with Walter Weir." The user is responsible for obtaining permission to publish from the interviewers.

Awards and nominations, 1990-1995
Box 10
Campbell's Travel, 1973-1978
Box 10
Clippings and printed material, 1983-1993 and undated
(2 folders)
Box 10
Correspondence, 1970-1979
(5 folders)
Box 10
Correspondence, 1980-1989
(1-3 of 7 folders)
Box 10
Correspondence (continued), 1980-1989
(4-7 of 7 folders)
Box 11
Correspondence, 1990-1996
(3 folders)
Box 11
Freelance ideas, 1976-1993
Box 11
N.W. Ayer & Sons, images of Mariner and Merchant Building, 1946
Box 11
N.W. Ayer Oral History Program interview with Walter Weir, 1989
Box 11
Obituary of Marcus Aurelius Goodrich, 1991
Box 11
Photocopy of excerpt from Advertising Development, by Edgar W. Coleman, copyright 1909
Box 11
Real estate salesman registration card, 1980
Box 11
Secrecy Agreement for information in the field of air conditioning, 1995
Box 11
Starch Readership Report, 1986
Box 11
Starch Tested Copy, circa 1960
Box 11

Includes all materials relating to Weir's teaching career, the bulk of which represents his time at the University of Tennessee and Temple University. Arranged alphabetically.

Campaigns class, 1986
(3 folders)
Box 12
Correspondence, 1980-1986
(3 folders)
Box 12
Retirement, 1986
Box 12
So-Called Industrial Advertising, circa 1980
Box 12
Advertising 3000, 1978-1979
Box 12
Contract for Personal Services between The University of Tennessee and Walter J. Weir, 1979
Box 12
Correspondence, 1976-1980
(2 folders)
Box 12
Course Preparation, 1978-1979
Box 12
Review of Hafer and White manuscript, 1980
Box 12
Students' teacher evaluations, 1979
Box 12

Includes other materials related to Weir's teaching career that is not directly related to his work for the University of Tennessee or Temple University. Arranged alphabetically.

Bell Telephone v. Yellow Pages case, 1985
Box 12
Correspondence regarding teaching opportunity at Northwestern University, 1980
Box 12
Correspondence regarding teaching opportunity at University of North Carolina, 1985
Box 12
Correspondence with University of Texas, 1988
Box 12
Job-seeking correspondence, 1975-1976
Box 12
Letter of recommendation for former student, 1987
Box 12
Publication of text written at Temple, 1991
Box 12
Reaction to Why Ad Pros Can't Teach, by David Herzbrun, 1992-1993
Box 12
Student correspondence, 1986, 1988
Box 12
Subliminal Advertising, correspondence regarding Wilson Bryan Key and Jack Haberstroh books, 1958, 1982, and 1992-1995
Box 12

Includes published and unpublished writings by Weir both for advertising industry audiences and the general public. There is also correspondence with Weir's writing agent, Florence Crowthers, Rance Crain of Crain Communications, and transcripts of talks Weir gave at various advertising industry meetings throughout his career. Arranged into three subseries--Advertising Writings; Other Writings; and Speeches--and chronologically therein.

Consists of published and unpublished writings about advertising, including autobiographical manuscripts about Weir's career as well as other advertising-industry related projects. For transcripts of speeches, see Speeches subseries. Arranged chronologically.

1935-1937, Printer's Ink columns
Box 13
Circa 1941, Text for How to get a job and win success in advertising, by Walter A. Lowen
Box 13
1942, Get Fighting Mad
Box 13
1958, Creative insight piece in Advertising Age
Box 13
1960, Excerpt from On The Writing of Advertising
Box 13
1963, Truth in Advertising and other Heresies, Chapter 6
Box 13
1970-1973, U.H.T. Milk
Box 13
Circa 1970, Chapter 1: Wayburn, Rio Rita, Kessler, Dowling
Box 13
Circa 1970, On Mad, Mad, Madison Avenue, Typescript of Book 1, Ayer (1928-1935)
(2 folders)
Box 13
Circa 1970, On Mad, Mad, Madison Avenue, Typescript of Book 2, Fletcher & Ellis (1937-1938)
Box 13
1973-1993, Correspondence
Box 13
1977, Is Business Correspondence a Bothersome Chore? Beware
Box 13
1977, Datsun piece in Advertising Age
Box 13
1977-1994, Correspondence with Crain Communications, Inc.
Box 13
1980, Madison Avenue Magazine project
Box 13
1980, Reversion of rights documents for Truth in Advertising and Other Heresies and On the Writing of Advertising
Box 13
1984 Oct. 15, Another Look at Subliminal 'Facts', Advertising Age
Box 13
1984, Copyright certificate for Guide to Interest-evoking, sales-inducing, non-irritating, Advertising
Box 13
Circa 1984, Making Advertising More Acceptable Through Better Written Ads
Box 13
1986, Trial article for TV Guide
Box 13
Circa 1992, Integrated Marketing, Databasing Rehashes of Already Established Activities
Box 13
1993, How to Create Interest-Evoking, Sales-Inducing, Non-Irritating Advertising
Box 14
1993, Royalty reports from University Microfilms, Inc.
Box 14
1994, Royalty reports from The Haworth Press for How to Create...
Box 14
Undated, Ad Man manuscript
Box 14
Undated, Brown & Tarcher (1935-1937)
Box 14
Undated, Brown & Weir (1945-1946)
Box 14
Undated, Different manuscript entitled On Mad, Mad, Madison Avenue
(2 folders)
Box 14
Undated, Follow the Simple Directions
Box 14
Undated, J.M.Mathes (1938-1941)
(2 folders)
Box 14
Undated, Loose pages from autobiographical manuscripts
(2 folders)
Box 14
Undated, Lord & Thomas, Kenyon & Eckhardt
(2 folders)
Box 15
Undated, The Ad Game
Box 15
Undated, Through the Looking Glass
Box 15
Undated, Walter Weir, Inc.
Box 15
Undated, You and Advertising radio transcripts
Box 15

Includes correspondence with editors and literary agents, as well as clippings, drafts, and published copies of poetry, prose, and newspaper columns written by Weir, which do not directly relate to his career in advertising. Arranged chronologically.

Circa 1928, Cross Bearings: being excerpts, with cross references, from three years of reading
(6 folders)
Box 15
1932 and undated, Maypole, and other autobiographical writing
(4 folders)
Box 16
1937, For Fathers Only
Box 16
1938-1995 and undated, Correspondence with various editors
Box 16
1941, The Bed by the Window
Box 16
1943, Will Basic English Make the Grade in Advertising?
Box 16
1945-1956, Correspondence with Russell & Volkening, Inc. Literary Agents
Box 16
1945, Plenty On The Ball
Box 16
1945, She Brought it on Herself
Box 16
Circa 1945, Grateful Heart
Box 16
Circa 1945, If You Can't Be True
Box 16
Circa 1945, Music Hath Charms
Box 16
Circa 1945, The Bathroom Scales
Box 16
Circa 1945, Turn Backward
Box 16
1946, Easy Come
Box 16
1946, Henry and the Hop-A-Copter
Box 16
1946, Muscles by Mail
Box 16
1946, Only One to Win
Box 16
1946, Out-Of-Town Visitor
Box 16
1946, Premonition
Box 16
1946, R.A. Loves P.B.
Box 16
1946, Stand-In
Box 16
1946, The Old Man
Box 16
1947, Follow The Leader
Box 16
1947, Little Things That Make History
Box 16
1947 and 1967, Permissions and royalties
Box 16
1947, Special Delivery
Box 16
1947, The Other Woman
Box 16
1947, Why I've Taught My Children To Be Selfish
Box 17
1948, A Matter of Understanding
Box 17
1948, A Sucker For Advertising
Box 17
1948, Mrs. Lefevre
Box 17
1948, Pale Hands I Loved
Box 17
1948, The Decision
Box 17
1948 and undated, Typed poems of famous poets
Box 17
1949, Happily Ever After
Box 17
1949, Honor Thy Father
Box 17
1949, How To Live with Seven Children --And Like It
Box 17
1949-1950, Knife In The Heart
(2 folders)
Box 17
1950, Ella Jean And The Psychiatrist
Box 17
1950 Jan 11, How to deal with the Russians, a talk given to the Langhorne Lions
Box 17
1950, How Wise Is A Woman?
Box 17
1950, New York Adventure
Box 17
1950, On Schedule
Box 17
1950, The Real Meaning Of Korea
Box 17
1950, You, Too, Can Be A Yachtsman
Box 17
Circa 1950, A Little Fatherly Advice
Box 17
Circa 1950, Even If It Kills You...Be A Pal With Your Children
Box 17
Circa 1950, How I Predict My Children's Behavior
Box 17
Circa 1950, Johnny-Come-Lately
Box 17
Circa 1950, Mrs. Gamelin
Box 17
Circa 1950, Murderer Aboard
Box 17
Circa 1950, Number 29, Infants Wear
Box 17
Circa 1950, The Man from the U.N.
Box 17
Circa 1950, The Neglected Front In The Anti-Discrimination Battle
Box 17
Circa 1950, The Visitor
Box 17
Circa 1950, Can American Women Stop a Third World War? Write A Letter to Stalin Today
Box 17
1951, End of the Road
Box 17
1951, Repeat Performance
Box 17
1951, The Plaque
Box 17
1951, Tourist Attraction
Box 17
1954, My Willie Can Do Anything
Box 17
1954, The Line's Busy
Box 17
1954, Waves, a poem published in This Week Magazine
Box 17
1955, Next Christmas Is Going To Be Different!
Box 17
Circa 1955, All I Want Is Service!
Box 17
Circa 1955, Don' Stop De Carnival!
Box 17
1956, The Puzzle
Box 17
1957, The Executive Function
Box 17
1960, Meager Music
Box 17
1960 and undated, So Long as Other Lovers, typescript
Box 18
1961, The Midnight Clear, a short story published in McCall's
Box 18
1963, Black Oranges, a poem published in McCall's
Box 18
1966, In Praise of the Small Breasted Woman
Box 18
1966, 1970-1973, and undated, Rum book
Box 18
Circa 1966, How to Enjoy Champagne for What it is and Life in the Haute Savoie
Box 18
Circa 1970-1990, Loose poems and prose
Box 18
1974-1976, Correspondence with Florence Crowther, author's agent
Box 18
1975-1981, Correspondence with editors of Ladies Home Journal
Box 18
1978, Why--And How--To Use a Real Estate Broker When You Sell Your Home
Box 18
1980, Presidential Race 1980, New York Magazine submissions
Box 18
1980, The Russian People and U.S. Wheat
Box 18
1985, Are We Promoting Hostage-Taking?
Box 18
1989-1991, If I were George Bush, and other columns for the Courier Times
(2 folders)
Box 18
1994, Clinton's Blunder Can Extend Human Rights in China
Box 18
Undated, A Tribute to Marshall Wolper
Box 18
Undated, Henry and the Unicopter: A proposed series of television programs for children based on an idea developed in a short story which appeared originally in the Saturday Evening Post. Originally published in 1946.
Box 18
Undated, So Once Was I: An Autobiography
Box 18
Undated, The Paths I Chose
Box 18

Contains complete and incomplete transcripts of talks and addresses that Weir composed and delivered throughout his career in advertising. Some are accompanied by correspondence and clippings. Arranged chronologically.

1940-1949, Incomplete transcripts
Box 18
1943 May 27, Publishers' Weekly Dinner
Box 18
1944 July 8, Will Basic English Make the Grade in Advertising
Box 18
Circa 1945, Friends' Meeting House, Newtown PA
Box 18
1946 June 7, Brown Preparatory School
Box 18
1948 Sept. 13, Tea Advertising Today, Tea Association
Box 18
1948 Dec. 2, EIA
Box 18
1949 Apr. 27, Friends' Meeting House, Langhorne
Box 18
1950-1959, Incomplete transcripts
Box 18
Circa 1950, The Loose Nut at the Wheel, Advertising Federation of America
Box 18
1954 May 7, Content: Heart of the Message
Box 18
1955 Nov. 15, National Ass'n of Bedding Mnfrs.
Box 18
1956 June 13, The Importance of Copy in Closing the Sale, Harvard Business School
Box 19
1956 Aug. 20, The Shoe on the Other Foot, Nat. Shoe Mfgrs. Assoc.
Box 19
1957 Oct. 17, On Vance Packard's The Hidden Persuaders, American Marketing Association
Box 19
1959 Mar. 6, Total Advertising, Detroit Adcrafter's Club
Box 19
1959 Aug. 11, Talk to Mill Street Business Men's Association
Box 19
1960-1969, Incomplete transcripts
Box 19
1960 Sept. 8, The Problem of Restraint in a Free Society, ABC Cleveland Ad Club Talk
Box 19
1960 Nov. 2, The Image of the Presidency, Saybrooke College
Box 19
1960 Nov. 28, On the Writing of Advertising, Advertising & Selling Course
Box 19
1961 Feb 8, 4 A's Michigan Chapter
Box 19
1962 Oct. 15, The Client-Agency Relationship
Box 19
Circa 1975, Advertising and Press Freedom
Box 19
1979 Nov. 8, Talk--UT
Box 19
1979, The Big One That Got Away, UT-AFF Ad Club
Box 19
1984 May 16, Marketing Excellence Awards Dinner
Box 19
1984 Sept. 10, Beecham Talk, Vail Colorado
Box 19
1987, James Webb Young Fund Address
Box 19
1993 Oct. 28, The Big Opporrtunity for the Small Agency, Mariah group, Second Wind Ltd., Scottsdale, AR
Box 19
Undated, untitled
Box 19
Musical score, undated
(3 folders)
Box 20
Australia Trip, 1962
Box 20
Little Cowboy Boots, 1955
Box 20
Puerto Rico, USA, undated
Box 20
Somewhere out in the morning, 1995 and undated
Box 20
The Bulletin Song, undated
Box 20
White Man, undated
Box 20
Interhydro AG correspondence, 1978-1980
Box 21
Interhydro AG vs. Ralston Purina, et. al., 1977
Box 21
Legal agreement between Interhydro AG and Ralston Purina Company, 1977
Box 21
Luwasa System, 1973-1985
(2 folders)
Box 21
Stratford of Texas and Green Thumb Corp. restraining order and injunction, 1974
Box 21
Starch Readership Report, 1986
Box 21
1958, Creative insight piece in Advertising Age
Box 21
1954, Waves, a poem published in This Week Magazine
Box 21
1961, The Midnight Clear, a short story published in McCall's
Box 21
1963, Black Oranges, a poem published in McCall's
Box 21
1966, 1970-1973, and undated, Rum book
Box 21
Circa 1975, Advertising and Press Freedom
Box 21

Includes audiocassettes and audiotapes of radio spots and other advertising-related recordings. Originals are closed to researchers. Use Copies must be made before researchers can access this material.

Arranged alphabetically.

Note: Use copies can usually be made on demand by Research Services staff.

OR1-OR10. Account Management, 1982 and undated, TRT=C60 each.
Box 22
OR11. ASAE George Ferris, The Million Dollar Round Table Tape Cassette Program, 1981, TRT=C60
Box 22
OR12. Chunky Soup, John Dodd, 1981, Feb. 5, TRT=120:00
Box 22
OR13. Demo, World Class Productions, 1986, TRT=C60
Box 22
OR14. Dramatics and Semantic of the Sale Raymond F. Triplett, CLU, The Million Dollar Round Table Tape Cassette Program, undated, TRT=C60
Box 22
OR15. FCB Radio, Levi's--Brothers, U.S. Forest--Pshtigo, Winchell's--Word Association, Eddie Bauer--21, 1980-1981, TRT=C60
Box 22
OR16. Impersonations and Straight Voice Overs, Joe Conklin, Temple University, circa 1980, TRT=C60
Box 22
OR17 MRC Presentation, MDRT Advertising Program, William T. O'Donnell, The Million Dollar Round Table Tape Cassette Program, circa 1981, TRT=10:06
Box 22
OR18. Radio spots sampler, World Class Productions, circa 1980, TRT=15:00
Box 22
OR19. Sammy Cahn, undated, TRT=C60
Box 22

NOTE: Use copies must be requested in advance.

OR20. E.F. Hutton, Sy Shaffer Enterprises, 1968, Sept. 12, Format: .25 inch 600 ft./1.5 mil acetate, TRT=15:00
Box 22
OR21. Jersey Tech addresses, circa 1960, Format: .25 inch 600 ft./1.5 mil acetate, TRT=15:00
Box 22
OR22. Jersey Tech tribute to W.B. Okie: Address by Dr. Weir, 1940, 1960, Format: .25 inch 600 ft./1.5 mil acetate, TRT=15:00
Box 22
OR21. Merril, Lynch, Pierce, Fenner & Beane, West Weir & Bartel Advertising, circa 1964-1968, Format: .25 inch 900-1200 ft./1.5 mil acetate, TRT=30 min.
Box 22
OR22. Mountain Dew, Moore & Yellin Associates, 1967, May 11, Format: .25 inch 600 ft./1.5 mil acetate, TRT=15:00
Box 22
OR23. Mountain Dew #2 songs, Scott-Textor Productions, circa 1956-1970, Format: .25 inch 600 ft./1.5 mil acetate, TRT=15:00
Box 22

Historical Note

DateEvent(s)
1909 Mar. 27Born Walter John Weir, Philadephia, PA
1928N.W. Ayer advertising agency in Philadelphia
Circa 1930-circa 1938Blackman Agency (later to become Compton Advertising)
1931 Apr. 18Married Kathryn Ternan
1936 May 3Anthony Weir (son) born
1938-1941VP and creative director, J. M. Mathes, Inc.
1941-1942VP and creative director, Lord & Thomas agency
1942-1945VP and creative director, Kenyon & Eckhardt
1945-1951President, Walter Weir, Inc.
1951Merger with Donahue & Coe
Executive VP, Donahue & Coe
1960On the Writing of Advertising (McGraw Hill Series in Marketing and Advertising) published
1963Truth in Advertising and Other Heresies (NY: McGraw Hill) published
1964Wife Kathryn died.
Merger with Ellington & Co. to create West, Weir & Bartel
1965 Mar. 29Marries Johanna Rae
1968Merger with MacManus, John & Adams
1970Retires to Bequia, St. Vincent & the Grenadines (Caribbean Islands)
1978Professor of Advertising, University of Tennessee College of Communications
1980Professor of Advertising, Temple University School of Communications and Theater
1986Communications advisor, Proudfoot Communications (Alexander Proudfoot Worldwide Family of Cos.)
1993How to Create Interest-Evoking, Sales-Inducing, Non-Irritating Advertising (Haworth Press) published
1996 Mar. 2Died.

Subject Headings

Related Material

Related Material

Materials related to those contained in this collection may be found in other Hartman Center collections, including the Anthony Weir Papers, 1936-1996 and undated, the D'Arcy Masius Benton & Bowles Archives, 1929-1989, the Bates Worldwide, Inc. Records, 1934-2003 and undated, the Jeffrey Collection of Diamond Promotional Materials, 1939-1988, bulk 1974-1988, the J. Walter Thompson Company. Wallace W. Elton Papers, 1919-1990, and the J. Walter Thompson Company. Colin Dawkins Papers, 1776-1986.

Preferred Citation

Walter Weir Papers, David M. Rubenstein Rare Book & Manuscript Library.

Provenance

The Walter Weir Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2002.

Processing Information

Processed by Stacy Lavin,

Encoded by Stacy Lavin, October 2007

Accession 2002-0241 was processed and described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and our local Style Guide.

This finding aid is NCEAD compliant.