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Guide to the Wells Rich Greene Inc. Records, 1954-1998 and undated

Abstract

The Wells Rich Greene, Inc. (WRG) advertising agency was founded in 1966 by Mary Wells, Richard Rich, and Stewart Greene, who were associates at Jack Tinker and Partners agency. Until its demise in 1998, WRG was ranked as one of the top 15 advertising agencies in the United States.

The Wells Rich Greene, Inc. (WRG) Records contain primarily print advertisements and broadcast commercials and advertising spots for clients of WRG. Materials span 1966-1998 and include magazine and newspaper advertisements, proof sheets, audiocassettes, videocassettes, analog and digital audio tape. Corporate documentation includes press releases, clipping files, and staff photographs and slides. Clients represented in the collection include: American Motors; Bristol-Myers (Boost, Clairol, Herbal Essence, Vagistat); Cadbury (Canada Dry, Schweppes); Continental Airlines; Ford; IBM; ITT (Technology Institute, Sheraton); Liberty Mutual; MCI; Miles Laboratories (Alka-Seltzer); New York Department of Commerce; Pan Am; Philip Morris (Benson & Hedges, Player, Dunhill); Procter & Gamble (Gain, Oil of Olay, Pringles, Folder's, Sure); Ralston Purina (Chex, Dog Chow, Tender Vittles); Seagram; TWA; and Warnaco (Warner's lingerie). Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
Wells Rich Greene, Inc.
Title
Wells Rich Greene Inc. records 1954-1998 and undated
Language of Material
English
Extent
250 Linear Feet, 7500 Items
Location
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

The Wells Rich Greene, Inc. (WRG) Records contain primarily print advertisements and broadcast commercials and advertising spots for clients of WRG. Materials span 1966-1998 and include magazine and newspaper advertisements, proof sheets, audiocassettes, videocassettes, analog and digital audio tape. Corporate documentation includes press releases, clipping files, and staff photographs and slides. Clients represented in the collection include: American Motors; Bristol-Myers (Boost, Clairol, Herbal Essence, Vagistat); Cadbury (Canada Dry, Schweppes); Continental Airlines; Ford; IBM; ITT (Technology Institute, Sheraton); Liberty Mutual; MCI; Miles Laboratories (Alka-Seltzer); New York Department of Commerce; Pan Am; Philip Morris (Benson & Hedges, Player, Dunhill); Procter & Gamble (Gain, Oil of Olay, Pringles, Folder's, Sure); Ralston Purina (Chex, Dog Chow, Tender Vittles); Seagram; TWA; and Warnaco (Warner's lingerie).

NOTE: Throughout this finding aid, "TRT" refers to "Total Running Time," the total duration of content contained on a tape or film.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

In addition, original audiovisual materials are closed to patron use. Technical Services staff need to produce use copies before contents can be accessed.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Amaretto, 1976-1979
Box 1
American Motors, 1969-1972
Box 1
American Motors (continued), 1969-1972
Box 2
BIC, 1972-1982
Box 3
Bonanza , 1972-1974 and undated
Box 3
Caron, undated
Box 3
Citibank, 1973-1980
Box 3
Citizen Watches, 1980-1982
Box 4
Columbia Minerva (CM), 1976-1977
Box 4
Continental Airlines, 1990
Box 4
Continental Airlines (continued), 1990-1991
Box 5
Continental Baking, 1985
Box 6
Diner's Club, 1979-1981
Box 6
Dolfi, 1978-1979
Box 6
Ford, 1979-1981
Box 6
Ford--Non-automotive, 1980
Box 7
The Gap, 1984
Box 7
General Mills, 1968-1975
Box 7
Hertz (Japan), 1991
Box 8
Hush Puppies, 1973-1978
Box 8
Hush Puppies (continued), 1978-1986
Box 9
Junior Achievement, undated
Box 9
Lancel, 1979-1980
Box 9
Loehmann's, 1991-1992
Box 9
MCI, 1984-1988
Box 10
MCI (continued), 1988-1989
Box 11
MCI (continued), 1988-1990
Box 12
MCI (continued), 1990
Box 13
Midas, 1972-1985
Box 14
Midas (continued), 1975-1977
Box 15
Midas (continued), 1978-1980
Box 16
Miles Labs, 1971-1982
Box 16
Mobil Land Communities (mounted presentations), undated
Box 16
Mobil Oil, 1985-1990
Box 17
Multiple Sclerosis, 1975-1977
Box 17
National Enquirer, 1986 and undated
Box 17
National Geographic, 1977-1983
Box 17
National Kidney Foundation, 1968 and undated
Box 17
New York State (Lottery), 1973-1984
Box 18
New York State (Lottery) (continued), 1977-1984
Box 19
New York State (Business development), 1978-1982
Box 19
New York State (continued), 1979-1984
Box 20
New York State (continued), 1984-1988
Box 21
New York State (includes advertisements for business development), 1987-1991
Box 22
Olympus, 1979
Box 23
Paine Webber, 1973-1975
Box 23
Pan Am, 1982
Box 24
Pan Am (continued), 1983
Box 25
Pan Am (continued), 1983-1984
Box 26
Pan Am (continued), 1984
Box 27
Pan Am (continued), 1984
Box 28
Pan Am (continued), 1984-1985
Box 29
Pan Am (continued), 1985
Box 30
Pan Am (continued), 1985-1986
Box 31
Pan Am (continued), 1986
Box 32
Pan Am (continued), 1986
Box 33
Pan Am (continued), 1986
Box 34
Pan Am (continued), 1987-1988
Box 35
Pan Am (Shuttle), 1988
Box 35
Passport Scotch, undated
Box 35
Benson & Hedges (continued), 1972-1975
Box 36
Benson & Hedges (continued), 1973-1975
Box 37
Benson & Hedges (continued), 1975-1979
Box 38
Benson & Hedges (continued), 1977-1986
Box 39
Benson & Hedges (continued), 1980-1985
Box 40
Benson & Hedges (continued), 1982-1986
Box 41
Benson & Hedges (continued), 1985-1989
Box 42
Benson & Hedges (continued), 1986-1990
Box 43
Benson & Hedges (continued), 1987-1990
Box 44
Benson & Hedges mounted presentations, undated
Box 45
Dunhill cigarettes, 1985-1986
Box 46
Flavor Tree snack foods, 1968
Box 46
Players cigarettes, 1983-1984
Box 46
Raffles cigarettes, 1983
Box 46
RIO cigarettes, 1985
Box 46
Procter & Gamble, 1966-1981
Box 47
PBS (Public Broadcasting Service), 1970-1971
Box 48
Purolator, 1983-1985
Box 48
General, 1970-1976
Box 49
Dog Chow, Chex, 1972-1976
Box 49
Tender Vittles, Cat Chow, 1972-1976
Box 50
Other products, 1977-1988
Box 50
Royal Crown Cola (RC Cola, Diet Rite, Gatorade), 1969-1970
Box 51
Samsonite, 1969-1970
Box 51
Savin, 1978-1984
Box 52
Seagram's, 1970-1971
Box 52
Standard Brands (Chase & Sanborn, Fleischmann's), 1978-1980
Box 52
SUNOCO, 1977-1985
Box 53
Tic Tac, 1977
Box 53
TWA, 1968
Box 54
TWA (continued), 1968
Box 55
TWA (continued), 1968
Box 56
TWA (continued), 1970s
Box 57
TWA (continued), 1974
Box 58
TWA (Southeast Asia), 1976
Box 58
Union, 1978
Box 58
Vivaria, 1973
Box 58
Waring, 1977-1978
Box 58
Warnaco/ Warner's, 1974-1977
Box 59
Warnaco/ Warner's (continued), 1977-1978
Box 60
Warnaco/ Warner's (continued), 1979-1981
Box 61
Warnaco/ Warner's (continued), 1983-1991
Box 62
Wedgewood, 1988-1989
Box 62
Westinghouse, 1973-1977
Box 62
Wells Rich and Greene Inc., 1968-1976
Box 63
Wells Rich and Greene Inc. (continued), 1973-1990
Box 64
Wells Rich and Greene Inc. (continued), 1990
Box 65
Amaretto, 1977-1978
Box 66
American Motors, 1967-1969
Box 66
Atari, 1983
Box 66
Braniff Airlines, 1979
Box 67
Brown-Vinters, 1968
Box 67
Cadbury, 1987-1988
Box 67
Chase Bank, 1982-1984
Box 67
Chase Bank (continued), 1984-1985
Box 68
Cosmopolitan Magazine, 1987-1988
Box 68
Diner's Club, 1980
Box 68
Marshall Fields, 1983-1985
Box 68
Ford, 1983-1987
Box 68
Halston, 1978-1980
Box 69
Halston, Max Factor and Fieldcrest (mixed clients), 1978-1980
Box 69
Hunt-Wesson Foods, 1969-
Box 69
IBM, 1989-1992
Box 70
IBM (continued), 1991-1994
Box 71
IBM--Guidelines, undated
Box 72
IBM--Presentation, undated
Box 73
IBM (mounted presentations loose on shelf), undated
Box 74
JC Penney, 1979
Box 75
La Rosa, undated
Box 75
Love Cosmetics, 1969-1975
Box 75
Max Factor, 1978-1985
Box 76
Mobil Land Communities (mounted presentations), undated
Box 77
National Geographic, 1971-1981
Box 78
New York State (business development), 1979
Box 78
Olympus, 1979-1980
Box 78
Pan Am, 1982
Box 79
Pan Am (continued), 1982-1983
Box 80
Pan Am (continued), 1983
Box 81
Pan Am Express, 1988
Box 81
Passport Scotch, 1969-1972
Box 82
Personna, 1966-1969
Box 82
Benson & Hedges, 1960s-1983
Box 83
Players cigarettes, undated
Box 84
Raffles cigarettes, undated
Box 84
Procter & Gamble, 1981-1987
Box 85
Rainier Beer, 1967-1968
Box 86
Ralph Lauren, 1987-1988
Box 86
Ralston Purina (mostly Chex), 1972-1979
Box 86
SUNOCO, 1976-1977
Box 86
TWA (advertisements by former agency), 1968
Box 86
TWA (Canadian Air), 1969
Box 87
TWA (trade advertisements), 1969
Box 87
Utica Club beer, 1968
Box 88
Warnaco, 1986-1990
Box 88
Warren, 1990-1991
Box 88
Western Union, 1967-1969
Box 88
Westinghouse, 1974-1975
Box 88
Wells Rich and Greene Inc. advertising scrapbook (including competitors' advertisements), undated
Box 89
General files, undated
Box 90
Ad Agency Reputations, 1996
Box 90
BDDP financial notebook, undated
Box 90
BDDP Network chronological notebook, 1994-1996
Box 90
Company promotions, undated
Box 90
Employee resumes, undated
Box 90
Frank Assuma speech, 1997
Box 90
Mary Wells files, 1970-1974
Box 91
Move Book, undated
Box 91
WRG Brands, 1995-1997
Box 91
WRG thirtieth anniversary, circa 1996
Box 91
Office candid photos, undated
Box 91
Proof sheets, undated
Box 91
General photographs, undated
Box 91
General slides, undated
Box 91
Frank Assuma, Chairman, CEO, undated
Box 92
Douglas Atkin, EVP and Strategic Planning Director, undated
Box 92
Lynn Blumenfield, undated
Box 92
Steve Davis, CEO, undated
Box 92
Paula Forman, President, undated
Box 92
Paula Forman and Douglas Atkin, undated
Box 92
Adelaide Horton, Chief Operating Officer, undated
Box 92
Linda Kaplan Thaler, Creative Director, undated
Box 92
1966-1970, General
Box 93
1967, Mary Wells clippings
Box 93
1986-1991, General
Box 94
1990, Merger press
Box 94
1990, Miscellaneous press
Box 94
1990-1991, General
Box 95
1992-1993, General
Box 96
1993-1994, General
Box 97
1993-1994, Disruption articles
Box 97
1995, David Sklaver (WRG President) and Tom Fagan (CFO) articles (embezzlement case)
Box 97
1995, General
Box 97
1995, General
Box 98
1995-1997, General
Box 99
1997-1998, General
Box 100
Newsletter files, undated
Box 100
Ad Lib, originals, 1993-1994
Box 100
All is Wells, originals, 1994-1997
Box 100
Memos to staff, 1993-1997
Box 101
Press releases, 1986-1989
Box 101
Personnel releases, 1990-1994
Box 101
Press releases, 1991-1992
Box 101
Press releases, 1993-1997
Box 102
WRG-BDDP press conference, 1996
Box 102
General press, 1993-1994
Box 102
Domestic violence, 1994
Box 102
Drunk driving, 1993
Box 102
Drunk driving press kits, 1993-1994
Box 103
Drunk driving, miscellaneous, 1993-1994
Box 103
General files, 1996-1997
Box 103
Book, Disruption: Overturning Conventions and Shaking Up the Marketplace, 1996
Box 103
Brochures, 1992
Box 103
Clippings, 1990-1996
Box 103
Handbook, circa 1996
Box 103
Handbook (continued), circa 1996
Box 104
Untitled, 1991
Box 104
Challenging Conventional Wisdom, 1991
Box 104
Practicing Disruption, 2 copies, undated
Box 104
Press releases, undated
Box 104
Promotional materials, 1997
Box 104
Tome 1--BDDP: Les Dix Premières Années, 1984-1993, 2 copies, circa 1994
Box 104

Restrictions on access: Audiovisual materials are closed to researchers until use copies can be made. Contact Research Services for more information.

1. Akadama Wine. Undated. TRT: :40
Box 1
1. Aldi Bread. 1980. TRT: :30
Box 1
2. Aldi Bread. 1979. TRT: :30
Box 1
3. Aldi Bread. 1980. TRT: :30
Box 1
AS Plus Pre-WRG, 1966-1970 Advertising--16 spots (list inside) 1975. TRT: Not indicated.
Box 1
AS 54. Allergend That's Why They Call it Allergend. 1986. TRT: 1:00
Box 1
AS 64. Can't Find It, Testimonial. 1980. TRT: 1:00
Box 1
AS 70. Somewhere in America, Somewhere in America Relief, Somewhere in America Mood,. 1981. TRT: 2:00
Box 1
AS 76. The Longest Walk, America's Home Remedy Waits. 1982. TRT: 1:00
Box 1
AS 91. Historical Reel. 1976. TRT: Not indicated.
Box 1
AS Plus. Master Reel (Old Book). 1979. TRT: Not indicated.
Box 1
ASP 11. Buffalo Cole Testimonials III Revised. 1978. TRT: :30
Box 1
ASP 12. Alka Seltzer Plus--Historical--Breakfast in Bed. Undated. TRT: :30
Box 1
ASP 27. America/Flu. 1980. TRT: :30
Box 1
ASP 28. Alka Seltzer Plus. Undated. TRT: Not indicated.
Box 1
ASP 29. Cold Medicine--Pittsburgh Cold, St. Louis Cold. 1980. TRT: 1:00
Box 2
ASP 40. NY Colds, Tough Cities (No Slates Rev). 1982. TRT: 1:00
Box 2
ASP 41. Capsule/Tablets. 1983. TRT: :30
Box 2
ASP 42. Winter-Harbor alt. 1983. TRT: :30
Box 2
ASP 43. American Flu Revised. 1984. TRT: :30
Box 2
ASP 44. New England Cold Rev., Winter Harbor Rev. 1983. TRT: 1:00
Box 2
AST 45. Alka Seltzer Plus Winter Harbor Rev. (Bars & Slates) -- Master. 1984. TRT: :30
Box 2
ASP 46. Plus Cold Medicine Small Town Celebrities--Dairy Farmer. 1984. TRT: :30
Box 2
ASP 47. Plus Cold Medicine Winter Harbor Rev. 2 Master. 1984. TRT: :30
Box 2
ASP 48. More Pain Relief (Non Air Test). Circa 1984. TRT: :30
Box 2
ASP 49. Plus More Pain Relief Rev. I (Non Air Test). Circa 1984. TRT: :30
Box 2
ASP 50. Plus More Pain Relief Rev. II (Non Air Test). 1985. TRT: :30
Box 2
ASP 51. Plus Trucker, Firefighters. 1985. TRT: 1:00
Box 2
ASP 52. Allergend Clown. 1985. TRT: :30
Box 2
ASP 53. Plus Cold Medicine Trucker, Firefighters. 1985. TRT: :30
Box 2
ASP 55. School Bus Driver, Green Gay, Green Bay. Circa 1986. TRT: 1:15
Box 2
ASP 56. Sinus End--Super Rev. Circa 1986. TRT: :30
Box 3
ASP 57. Plus Night Cold Time Medicine--3 spots. Circa 1986. TRT: 1:30
Box 3
ASP 58. Plus Night Time Cold Medicine Joe Wilson. Circa 1986. TRT: :30
Box 3
ASP 59. Plus Nighttime Medicine--2 spots. Circa 1986. TRT: 1:00
Box 3
ASP 60. Portland, Oregon. 1986. TRT: :30
Box 3
ASP 61. Plus 4 spots. 1986. TRT: 2:00
Box 3
ASP 62. Plus Nighttime Cold Medicine Portland-Oregon. 1986. TRT: :30
Box 3
ASP 63. Plus Nighttime Cold Medicine--2 spots. 1986. TRT: :45
Box 3
ASP 64. Plus Cold Medicine Cold of the Wild, Trawler. Circa 1986. TRT: 1:00
Box 3
ASP 65. ASP Nighttime-6 spots--ANIMATICS. Circa 1987. TRT: Circa 3:00
Box 3
AST 66. Plus--3 spots. Circa 1987. TRT: 1:15
Box 3
AST 67. Plus Nighttime Cold Medicine--1 good spot. Circa 1987. TRT: :15
Box 3
AST 68. Plus--5 spots. 1987. TRT: 2:30
Box 3
AST 69. Plus-Night Time Cold Medicine 1 good spot. 1987. TRT: :15
Box 3
AST 70. ASPCM--5 spots. 1987. TRT: 2:30
Box 3
AST 71. Plus--1 good spot. 1987. TRT: :30
Box 3
AST 72. AS--2 Spots. 1987. TRT: 1:00
Box 4
AST 73. Plus Nighttime Cold Medicine 2 spots. 1988. TRT: :45
Box 4
AST 74. Plus Cold Medicine--2 spots. 1988. TRT: 1:00
Box 4
AST 75. Plus Cold Medicine--Vignettes. 1988. TRT: :15
Box 4
AST 76. Nighttime Cold Medicine--8 spots. 1988. TRT: 3:00
Box 4
ASP 77. Plus Nighttime--Vig/Blinking Box/Non-new. 1988. TRT: :30
Box 4
ASP 78. Plus Nighttime--2 spots. 1988. TRT: 1:00
Box 4
AST 79. Cold Plus--Trawler Tag Non-new. 1988. TRT: :30
Box 4
ASP 80. AS--2 spots. Circa 1988. TRT: :45
Box 4
AST 81. Plus Cold Medicine--2 spots. Circa 1989. TRT: 1:00
Box 4
AST 82. Plus Cold Medicine--Shopping Mall Mary. 1989. TRT: :30
Box 4
AST 83. Plus Cold Medicine--2 spots. 1989. TRT: :30
Box 4
ASP 84. Plus Cold Medicine--Shopping Mall Multiple. 1989. TRT: :30
Box 4
ASP 85. Plus--2 spots. 1989. TRT: 1:00
Box 4
AST 86. AS--8 spots. 1989. TRT: 3:30
Box 4
APT 87. Plus--2 spots. 1989. TRT: :30
Box 4
AST 88. Plus--4 spots. 1989. TRT: 1:15
Box 5
AST 89. Plus--Happy Face. 1989. TRT: :30
Box 5
ASPlus 90. ASPCM--5 spots. 1989. TRT: 1:45
Box 5
ASPlus 91. Plus--Hi-Ho. 1989. TRT: :30
Box 5
ASPlus 92. Plus Cold Medicine. 1989. TRT: :30
Box 5
AST 93. Plus--Drink. 1989. TRT: :30
Box 5
AST 94. Plus Cold Medicine--Big Speedy. 1989. TRT: :30
Box 5
AST 95. Plus Healing Waters. 1989. TRT: :30
Box 5
AST 96. ASPC--Liquidate It. 1989. TRT: :30
Box 5
AST 97. Plus Cold Medicine--The Phenomenal Fizz. 1989. TRT: :30
Box 5
AST 98. Plus--Drink. Circa 1990. TRT: :30
Box 5
AST 99. Plus--3 spots. 1990. TRT: 1:15
Box 5
AST 100. Master--14 spots. 1990. TRT: 6:00
Box 5
ASP 101. ASPCM--When You Gotta Keep Going. 1990. TRT: :15
Box 5
AST 102. Plus--Phenominal Fizz Crwal (sic) . 1990. TRT: :30
Box 5
AST 103. Plus--Phenomenal Fizz Crawl Rev. 1990. TRT: :30
Box 5
AST 104. 4 spots. 1990. TRT: 2:00
Box 6
AST 105. 2 spots. 1990. TRT: 1:00
Box 6
AST 106. Plumber. 1990. TRT: :30
Box 6
AST 107. Fizzical Fitness. 1990. TRT: :30
Box 6
AST 108. 3 spots. 1990. TRT: 1:30
Box 6
AST 109. Explosion. 1990. TRT: :30
Box 6
AST 110. Pass it On. 1990. TRT: :30
Box 6
AST 111. Fizzical Fitness ( Master). 1990. TRT: :30
Box 6
AST 112. Explosion Rev. 1990. TRT: :30
Box 6
AST 113. Cincinnati Fast. 1990. TRT: Not indicated.
Box 6
AST 114. Three Medicines (Drawings). 1990. TRT: :15
Box 6
AST 115. Drawings Rev 1. 1990. TRT: :15
Box 6
AST 116. In a Word/ How Would You Feel--Alt. 1990. TRT: :30
Box 6
AST 117. Three Medicines Rev. 1990. TRT: :15
Box 6
AST 118. 3 spots-- all Relief. 1990. TRT: 1:30
Box 6
AST 119. 2 spots--both Drawings Rev. 1990. TRT: 1:00
Box 6
AST 120. Lightening. 1990. TRT: :30
Box 7
AST 121. Fireman Rev. B. 1990. TRT: :30
Box 7
AST 122. Old Man Winter. 1990. TRT: :30
Box 7
ASP 123. 2 spots--both Fireman. 1990. TRT: :45
Box 7
ASP 124. Fireman Rev 2B. 1990. TRT: :30
Box 7
AST 125. 3 spots. 1990. TRT: 1:00
Box 7
AST 126. A Plus. 1990. TRT: :31
Box 7
AST 127. 4 spots--Everest & Rig. 1991. TRT: 1:30
Box 7
AST 128. Pour. 1991. TRT: :15
Box 7
AST 129. Purple Box. 1991. TRT: :15
Box 7
AST 130. Rig/Revised. 1991. TRT: :30
Box 7
AST 131. 4 spots--Rig Rev 2 & Everest Rev. 1991. TRT: 1:30
Box 7
AST 132. Rig Rev. III Sinus Allergy Tag. 1992. TRT: :30
Box 7
AST 133. 2 spots. 1992. TRT: 1:00
Box 7
AST 134. 2 spots. 1992. TRT: :30
Box 7
AST 135. 4 spots all revised. 1992. TRT: Circa 2:00
Box 7
AST 136. 4 spots--opening frame, end scene with title dissolve, end scene without title for each (with address track time code). 1992. TRT: Not indicated.
Box 8
AST 137. 3 spots. 1992. TRT: :45
Box 8
AST 138. 3 spots--all Dockworkers. 1992. TRT: 1:15
Box 8
AST 139. Dockworkers w/ Supers Rev 2. 1992. TRT: :15
Box 8
AST 140. 2 spots--both Dockworkers Rev. 1992. TRT: :15
Box 8
AST 141. Lawnmower Rev. 1992. TRT: :15
Box 8
AST 142. Dockworkers w/ Supers Rev 2. 1992. TRT: :30
Box 8
AST 143. 2 spots--both Keith. 1992. TRT: :15
Box 8
AST 143A. Keith. 1992. TRT: :15
Box 8
AST 144. Dockworkers w/ Super Rev 3. 1992. TRT: :30
Box 8
AST 145. 6 spots--all Cameraman Demo. 1992. TRT: 1:45
Box 8
AST 146. Cameraman Demo Alt. Rev. 1992. TRT: :30
Box 8
AST 147. 2 spots. 1993. TRT: :30
Box 8
AST 148. 2 spots--both Effervescent People. 1992. TRT: 1:00
Box 8
Miles Lab Off-Air Clips Alka Seltzer. Undated. TRT: Not indicated.
Box 8
Unfinished Lunch. Undated. TRT: Not indicated.
Box 8
Plus Master Reel--New Book. Undated. TRT: Not indicated.
Box 9
Alka 2. Alka 2 Master Reel. 1980. TRT: Not indicated.
Box 9
Misc. 1. 2 Alka Seltzer spots, plus a BIC spot. 1977. TRT: Circa 1:30
Box 9
Misc. 52. Stomach (No matter what shape your stomachs in). Undated. TRT: Not indicated.
Box 9
Misc. 46. Stomach Montage. 1981. TRT: 1:00
Box 9
Misc. 55. Unfinished Lunch. 1983. TRT: :30
Box 9
Historical Reel--Alka-Seltzer Plop, Plop Campaign 31 commercials--handwritten list on cover. 1979. TRT: Circa 15:00
Box 9
AS I. Alka Seltzer Reel I--28 spots--rundown enclosed. 1974. TRT: 16:18
Box 9
AS II. Alka Seltzer Reel II--33 spots (28-60) --rundown enclosed. 1974. TRT: Circa 20:00
Box 9
AS III. Alka Seltzer Reel III--64 spots (61-124) --rundown enclosed. Undated. TRT: Circa 33:30
Box 9
AS IV. Alka Seltzer R IV--38 spots--rundown enclosed. Undated. TRT: Circa 22:00
Box 9
AS V. Alka Seltzer R V--15 spots--rundown enclosed. 1976. TRT: Circa 9:00
Box 9
AS VI. Alka Seltzer Master Reel VI New Book--handwritten list-- enclosed indicates 59 spots. Undated. TRT: Not indicated.
Box 9
AS VII. Alka Seltzer Master Reel VII--no rundown. Undated. TRT: Not indicated.
Box 9
Misc. 6. Alka Seltzer--Drug Abuse. Undated. TRT: Not indicated.
Box 9
It's Like Love--Casino Vision. 1980. TRT: :30
Box 9
1. Master Reel #1 (list enclosed). 1982-1983. TRT: Circa 23:00
Box 10
R-2. Master Reel R-2 (list enclosed). 1983-1984. TRT: Circa 23:00
Box 10
28. Fun Club Revisions for each channel. 1983. TRT: :30 plus
Box 10
36. 6 spots. 1984. TRT: 3:00
Box 10
[Benson & Hedges: see Phillip Morris, box 86]
Box 10
[BIC: see box 11]
Box 10
1. Perfect Snack. 1996. TRT: :30
Box 10
2. Perfect Snack. 1996. TRT: :30
Box 10
3. Perfect Snack/ Donut Guy. 1996. TRT: :15
Box 10
4. Perfect Snack/ Coffee Guy. 1996. TRT: :15
Box 10
5. Perfect Snack. 1996. TRT: :30
Box 10
6. Perfect Snack--The Sequel. 1997. TRT: :30
Box 10
7. Perfect Snack--The Sequel Rev. 1997. TRT: :30
Box 10
8. 6 spots--Boost Storyboard Presentation. Circa 1997. TRT: Not indicated.
Box 10
9. Anthem Two. 1997. TRT: :30
Box 10
10. Anthem Two Rev. 1997. TRT: :30
Box 10
11. Morphing Can (animatic). 1997. TRT: :30
Box 10
12. 3 spots. 1997. TRT: 1:30
Box 10
13. Anthem--New Flavors. 1997. TRT: :30
Box 10
[Bonanza: see box 112]
Box 10
1. 3 spots. Undated. TRT: 1:30
Box 11
2. 2 spots (rough cuts). Undated. TRT: Not indicated.
Box 11
3. Stroke/ USA. 1976. TRT: :30
Box 11
5. 2 spots (NG Vo's & slop) --mono, B& W. 1976. TRT: Circa 1:30
Box 11
Misc. 50. BIC Seminar Reel (16 Trf). 1981. TRT: Not indicated.
Box 11
Misc. 53. 9 spots. 1982. TRT: Circa 6:00
Box 11
Reel I. Master Reel I--New Book (list enclosed--54 spots. Undated. TRT: Not indicated.
Box 11
Reel 2. Master Reel 2-- (no list). Undated. TRT: Not indicated.
Box 11
BIC Air. BIC Show Promos (Circa 30 spots--mostly celebrities). 1976. TRT: Not indicated.
Box 11
BIC Air. BIC Show Promos (Circa 30 spots--mostly celebrities) (last 2 look like duplicates). 1976. TRT: Not indicated.
Box 11
Master. Undated. TRT: Not indicated.
Box 11
2. 7 spots. 1979. TRT: 3:30
Box 11
3. 8 spots. 1979. TRT: 4:00
Box 11
8A. 8 spots. 1980. TRT: 5:30
Box 11
9. QBCR 9453 thru QBCR 9843 *plus QBCR 9953. Undated. TRT: Not indicated.
Box 11
10. 11 spots (see Misc. 21--2 Braniff spots). 1980. TRT: 6:00
Box 11
Historical--handwritten note included. Undated. TRT: Not indicated.
Box 12
Boost (1-13) (see box 9). Undated. TRT: Not indicated.
Box 12
1. Clairol--Totally Organic. 1995. TRT: :30
Box 12
2. Clairol--3 spots--all Totally Organic. 1995. TRT: 1:30
Box 12
3. Clairol--Totally Organic. 1995. TRT: :15
Box 12
4. Clairol--2 spots--both Airplane. 1996. TRT: :45
Box 12
5. Clairol--2 spots. 1996. TRT: :45
Box 12
6. Clairol--6 spots--all Black Book (include Spanish & French). 1997. TRT: 2:30
Box 12
7. Herbal Essence--2 spots--both Airplane. 1997. TRT: :45
Box 12
8. Herbal Essence--Graduate. Circa 1997. TRT: :30
Box 12
Herbal Essence--Compilation reel 14 spots. 1997. TRT: 5:45
Box 12
1. Hydrience-- Breakthrough. 1996. TRT: :30
Box 12
2. Hydrience--Breakthrough Revised. 1996. TRT: :30
Box 12
3. Hydrience--Breakthrough/ International. 1996. TRT: :30
Box 12
4. Hydrience--Breakthrough. 1996. TRT: :15
Box 12
6. Hydrience--4 spots--all Breakthrough includes UK. 1997. TRT: 1:25
Box 12
2. Corporate--1. Cancer Cure (w/ Wish Well tag) , 2. Amazing Body (oncology) , 3. Cancer Cure (w/ Can't Wait tag). 1997. TRT: Not indicated.
Box 12
1. Natural Instincts-- If Your Hair Could Talk. 1996. TRT: :30
Box 12
2. Natural Instincts--Leslie / Makeover. 1996. TRT: :30
Box 13
3. Natural Instincts--3 spots. 1197. TRT: 1:30
Box 13
4. Natural Instincts--Elevator/ U.S./ Aloe tag Revised. 1997. TRT: :30
Box 13
1. Vagistat--4 spots. 1997. TRT: 1:30
Box 13
2. Vagistat--Absolutely It Works rev. 1997. TRT: :45
Box 13
3. Vagistat--2 spots. 1997. TRT: :30
Box 13
4. Vagistat--Absolutely It Works, Two Women rev. 1997. TRT: :30
Box 13
1. 2 spots tied. 1979. TRT: 1:00
Box 13
2. 3 spots (see inside log). 1980. TRT: 1:15
Box 13
3. 1 animatic spot-- (Do you see those girls?). 1980. TRT: :30
Box 13
1. Canada Dry Flavored Seltzers--Life in a Bubble. Circa 1987. TRT: :30
Box 13
2. Canada Dry Ginger Ale--Relaxation. 1987. TRT: :30
Box 13
3. Canada Dry Ginger Ale-- Woman. 1987. TRT: :30
Box 13
4. Canada Dry Ginger Ale--Relaxation/ Rev. I. 1987. TRT: :30
Box 13
5. Canada Dry Ginger Ale--Women/ Rev/. 1987. TRT: :30
Box 13
6. Canada Dry Seltzer--Life in a Bubble Revised. 1987. TRT: :30
Box 14
7. Canada Dry Seltzer Life in a Bubble Rev DMCC. 1987. TRT: :30
Box 14
8. Cadbury Schweppes Sunkist--3 spots. 1987. TRT: 1:30
Box 14
9. Sunkist Soft Drinks Inc. Orange soda--4 spots. 1987. TRT: 2:00
Box 14
10. Sunkist Soft Drinks Inc. Orange soda--2 spots. 1987. TRT: 1:00
Box 14
11. Canada Dry Ginger Ale--3 holiday spots. 1987. TRT: 1:30
Box 14
11A. Cadbury Schweppes--Canada Dry Ginger Ale--3 holiday spots. 1987. TRT: 1:30
Box 14
12. Sunkist Soft Drinks Inc. Orange soda--A.Introduction, b. Drink in the Sun Animatic x2. Circa 1988. TRT: 6:40
Box 14
12A. Cadbury Beverage/ Sunkist--Drink in the Sun Animatic. 1988. TRT: Circa :30
Box 14
13. Cadbury Canada Dry--Canada Dry Sparklers Flavor Experience. Circa 1988. TRT: :30
Box 14
14. Cadbury/ Schweppes--Drink in the Sun dealer version. 1988. TRT: :30
Box 14
15. Cadbury Schweppes--Canada Dry Ginger Ale--2 spots. 1988. TRT: 1:00
Box 14
16. Cadbury Schweppes--Canada Dry Ginger Ale--6 spots. 1988. TRT: 3:00
Box 14
17. Cadbury Schweppes Sunkist Orange Soda--2 spots. 1988. TRT: 1:00
Box 14
18. Cadbury Schweppes Sunkist Orange Soda--1 spot. 1988. TRT: :30
Box 14
19. Cadbury Canada Dry--Musicians (Box) . 1988. TRT: :30
Box 14
20. Canada Dry Ginger Ale--Fireplace. 1988. TRT: :30
Box 15
21. Cadbury Schweppes Canada Dry Ginger Ale--Musicians revised. Circa 1989. TRT: :30
Box 15
22. Sunkist--3 spots. 1989. TRT: 1:30
Box 15
23. Cadbury Schweppes--Surf City/ Diet tag. 1989. TRT: :30
Box 15
24. Canada Dry Ginger Ale--2 spots. 1989. TRT: 1:00
Box 15
25. Cadbury Schweppes Sunkist--2 spots. 1989. TRT: 1:00
Box 15
26. Cadbury Schweppes Sunkist Diet--Three Suns/ Diet tag. 1989. TRT: :30
Box 15
York Skier. Cadbury Peter Paul/ York Peppermint Patties--2 spots. 1987. TRT: :45
Box 15
6A. Cadbury Creme & Mini Eggs. 1988. TRT: :30
Box 15
8A. Cadbury Schweppes Sunkist. 1987. TRT: 1:30
Box 15
8A. Cadbury Schweppes Sunkist. 1987. TRT: 1:30
Box 15
. Cadbury Candy Master Reel (no list of contents). Undated. TRT: Not indicated.
Box 15
DFS. Cadbury Mounds/ Almond Joy--Historical Reel--27 spots--list inside. Undated. TRT: Not indicated.
Box 15
1. Chase Master Reel #1. Circa 1981. TRT: Not indicated.
Box 15
6. Chase St. Andrea Show. 1981. TRT: Not indicated.
Box 15
6A. Chase St. Andrea Show (either duplicate or continuation). 1981. TRT: Not indicated.
Box 15
8. Chase Master--14 spots. 1981. TRT: 7:40
Box 16
13. Chase Manhattan Bank presentation. 1981. TRT: 1:15
Box 16
15. Chase Manhattan Retail--Confusion Rev. I. 1982. TRT: :30
Box 16
16. Chase Manhattan Retail--Chase You're On. 1982. TRT: :30
Box 16
17. Chase Manhattan--Money Market 11% Rev. 1983. TRT: :30
Box 16
24. Chase Manhattan Celebration CD--Father of the Bride. 1984. TRT: :30
Box 16
. Chase Manhattan Television--Compilation tape--58 spots (list enclosed). Undated. TRT: 31:00 plus
Box 16
Historical Reel. Undated. TRT: Not indicated.
Box 16
Master #1. Citibank Historical Reel 16mm transfer. 1970-1976. TRT: Not indicated.
Box 16
Master #2. Citibank Master #2. Undated. TRT: Not indicated.
Box 16
R-3. Citibank Master R-3. Undated. TRT: Not indicated.
Box 16
R-4. Citibank Master R-4. Undated. TRT: Not indicated.
Box 16
R-5. Citibank Master R-5 Comp, Reel (list inside). 1979. TRT: Circa 16:30
Box 16
R-6Citibank Master R-6. Undated. TRT: Not indicated.
Box 16
Citibank--Jim Adkins 5/19/77. 1977. TRT: Not indicated.
Box 16
Citibank--Jim Adkins 6/6/77. 1977. TRT: Not indicated.
Box 16
Compilation Reel-- (list inside--13 spots). Undated. TRT: 10:00
Box 16
Nature. 1996. TRT: :30
Box 17
Master Reel. Undated. TRT: Not indicated.
Box 17
Master Reel (list enclosed). 1978-1979. TRT: Not indicated.
Box 17
10. Air to Air Photography Visual time code. 1990. TRT: 23:30
Box 17
17. Continental Air to Air Photography 91. 1991. TRT: 2:30
Box 17
18. Continental Air to Air Photography 91. 1991. TRT: 1:15
Box 17
23. Continental Airlines Domestic--6 spots. 1991. TRT: 3:00
Box 17
31. Continental--10 spots. 1992. TRT: 2:30
Box 17
33. Continental Airlines--10 spots. 1992. TRT: 2:30
Box 17
33A. Continental Airlines--10 spots. 1992. TRT: 2:20
Box 17
41. Continental Airlines--Part 1 Air to Air Footage w/ Regen address track T.C. 1993. TRT: Not indicated.
Box 17
41A. Continental Airlines--Air to Air Footage (film transfer Master 2/25/93) Part 1 w/ Regen Visual Time Code. 1993. TRT: Not indicated.
Box 17
42. Continental Airlines--Part 2 Air to Air Footage w/ Regen address track T.C. 1993. TRT: Not indicated.
Box 17
42A. Continental Airlines--Air to Air Footage (film transfer Master 2/25/93) Part 2 w/ Regen Visual Time Code. 1993. TRT: Not indicated.
Box 17
47. Continental IBP--3 spots. 1992. TRT: 1:25
Box 17
56. Continental Airlines Domestic--Shrinking Ticket (18 versions see enclosed). 1993. TRT: 3:00
Box 17
R-1. Continental Air Master R-1. Circa 1993. TRT: Not indicated.
Box 18
R-2. Continental Air Master R-2. Circa 1993. TRT: Not indicated.
Box 18
R-3. Continental Air Master R-3. Circa 1993. TRT: Not indicated.
Box 18
Master Reel. Undated. TRT: Not indicated.
Box 18
1. Bedroom. 1978. TRT: :30
Box 18
2. Council on Family Health--Bedroom Rev. 1979. TRT: :20
Box 18
3. Council on Family Health--6 spots. 1982. TRT: 2:00
Box 18
4. Council on Family Health--2 spots. 1982. TRT: :20
Box 18
5. Council on Family Health--4 spots. 1984. TRT: 2:50
Box 18
6. Council on Family Health--Surgeon. 1987. TRT: :30
Box 18
7. Council on Family Health--2 spots. 1987. TRT: :40
Box 18
Master. Undated. TRT: Not indicated.
Box 18
1. Dallas Civic Opera--3 spots. Undated. TRT: :50
Box 18
2. Dallas Civic Opera--Hagman A, Hagman B. 1980. TRT: 20:00
Box 18
3. Dallas Civic Opera--5 spots. 1981. TRT: 1:10
Box 18
Composition Reel. Undated. TRT: Not indicated.
Box 18
1. Deleal--Not One Summer Older. 1980. TRT: :30
Box 19
2. Deleal--Younger Man. 1980. TRT: :30
Box 19
Master #1. Master Reel. Undated. TRT: Not indicated.
Box 19
Master #2. Patrick O'Neal Signature Magazine. Undated. TRT: Not indicated.
Box 19
1. For Agency Reels--M. Moore--We See Master. 1992. TRT: :30
Box 19
2 (2 copies). We See Rev 2 use for agency reels. 1992. TRT: :30
Box 19
3. We See Too. 1993. TRT: :30
Box 19
2 spots. Undated. TRT: 1:30
Box 19
1. Domestic Towels--Towels. 1978. TRT: :30
Box 19
2. Sheets/Towels--14 spots. 1979. TRT: Not indicated.
Box 19
3. Fieldcrest--2 spots--Bath/ Fine Store Generic Everywhere. Circa 1979. TRT: 1:00
Box 19
#1. Master Reel #1. Undated. TRT: Not indicated.
Box 19
#2. Master Reel #2. Undated. TRT: Not indicated.
Box 19
[Ford Motor: see box 20]
Box 19
Composition Reel. Undated. TRT: Not indicated.
Box 19
Master reel. Undated. TRT: Not indicated.
Box 19
1. Corporate--Incredible Tour--Las Vegas Film. 1979. TRT: 4:00
Box 20
2. Corporate--Better Ideas in Manufacturing Commercials (list enclosed--23 spots). Circa 1979. TRT: 16:21 plus
Box 20
3. Corporate--7 spots. 1979. TRT: 7:30
Box 20
4. Corporate--Incredible Tour--Rev. II. 1979. TRT: 1:00
Box 20
5. Corporate--2 spots. 1979. TRT: 2:00
Box 20
6. Corporate--Trucks/ Rev. 1979. TRT: 1:00
Box 20
7. Corporate--3 spots. 1980. TRT: 2:00
Box 20
8. Corporate--2 spots. 1980. TRT: 2:00
Box 20
9. Corporate--Fairmont / Zephyr--Rebate--Ver II. 1980. TRT: Not indicated.
Box 20
10. Ford Corporate--Photomatic--8 spots. 1980. TRT: Circa 8:00
Box 20
11 (2 copies). Corporate--4 spots. 1980. TRT: 4:00
Box 20
12. Corporate--4 spots. 1980. TRT: 4:00
Box 20
13. Fairmont--2 spots. 1980. TRT: 2:00
Box 20
14. Fairmont--2 spots. Circa 1980. TRT: 2:00
Box 20
15. Fairmont--Gas Station, Chorus. 1980. TRT: 1:00
Box 20
16. Corporate--4 spots. 1981. TRT: 4:00
Box 21
17. Corporate--4 spots. 1981. TRT: 4:00
Box 21
18. Granada/ Cougar, Revised. 1981. TRT: 1:00
Box 21
19. Ford Knows Sally. 1981. TRT: 1:00
Box 21
20. Gas Station. 1981. TRT: 1:00
Box 21
21. Ford Knows Bob. 1981. TRT: 1:00
Box 21
22. Ford Knows America Omnibus (test spot). 1981. TRT: 1:00
Box 21
23. Ford Lincoln Mercury--2 spots. 1981. TRT: 1:00
Box 21
24. Ford Knows Sally. 1981. TRT: :30
Box 21
25. Corporate--2 spots. 1981. TRT: 2:00
Box 21
26. Corporate--2 spots. 1981. TRT: 1:00
Box 21
27. Corporate--Quality 1--Pride. 1981. TRT: :30
Box 21
28. Quality 1--Hands On Rev (This tape has a pop in the final scene). 1981. TRT: :30
Box 21
29. Quality 1--Employe (sic) Involvement. 1981. TRT: :30
Box 21
30. Corporate--3 spots. 1981. TRT: 1:30
Box 21
33. Q1 Series II. 1982. TRT: 1:30
Box 21
34. Q1 Series II--6 spots. 1981. TRT: 3:00
Box 22
35. Q1 Series II-- Door Fit Rev. I. 1982. TRT: :30
Box 22
36. Q1 Series II--Wind Noise & Water Leaks Rev. 2. 1982. TRT: :30
Box 22
37. Q1 Series II--3 spots. 1982. TRT: 1:30
Box 22
38. Corporate--Satellite. 1982. TRT: :30
Box 22
39. Reputation--Alternative Fuels. 1982. TRT: :30
Box 22
41. Image--Overseas (Disclaimer IV on Air Version. 1982. TRT: :30
Box 22
43. Renaissance Corporate 2 test spots. 1982. TRT: 1:00
Box 22
44. Corporate--2 spots. 1983. TRT: 1:00
Box 22
45. Maysles Films Inc.--Ford Film Quality is Job 1. 1981. TRT: 2:30
Box 22
46. Corporate--No Other Company. 1983. TRT: :30
Box 22
47. Ford Corporate--We're Ready. 1983. TRT: 1:00
Box 22
48. Corporate--4 spots. 1983. TRT: 2:30
Box 22
49. Corporate--2 spots. 1983. TRT: 2:00
Box 22
50. Corporate--4 spots. 1983. TRT: 2:30
Box 22
51. Ford--We're Ready Rev #2. 1983. TRT: 1:00
Box 22
52. Corporate--4 spots. 1983. TRT: 2:30
Box 23
53. Corporate-- We're Ready Rev III. 1983. TRT: 1:00
Box 23
54. Ford--What The People Said. 1983. TRT: 1:00
Box 23
55. Ford-What The People Said Rev. 1. 1983. TRT: 1:00
Box 23
56. Corporate Seasonal--Jackie Stewart Seat Belt. 1983. TRT: :30
Box 23
57. Corporate--Comparison II/ Title Rev. 1. 1984. TRT: 1:00
Box 23
58. Corporate--2 spots. 1984. TRT: 1:30
Box 23
59. Corporate--3 spots. Circa 1984. TRT: 1:30
Box 23
60. Q1--5 spots. 1984. TRT: 3:00
Box 23
61. Ford--2 spots. 1984. TRT: 1:00
Box 23
62. Ford Corporate--So Big Rev II. 1984. TRT: 1:00
Box 23
63. Ford Corporate--Mileage Rev. 1. 1984. TRT: :30
Box 23
64. Ford Corporate--Shine--Rev II. 1984. TRT: :30
Box 23
65. Corporate--So Many Parts. 1984. TRT: 1:30
Box 23
66. Corporate--2 spots. 1984. TRT: :40
Box 23
67. Corporate--2 spots. Circa 1984. TRT: :40
Box 23
68. Corporate--4 spots. 1985. TRT: 3:00
Box 24
69. 3 spots. 1985. TRT: 2:00
Box 24
70. Corporate--Quality Survey. 1985. TRT: :30
Box 24
71. 3 spots. 1985. TRT: 2:30
Box 24
72. Ford Motor Company--Ergonomics. 1985. TRT: 1:00
Box 24
73. Ford Motor Company--Acceleration Deceleration. 1985. TRT: 1:00
Box 24
74. Ford Motor Company--3 spots. 1985. TRT: 1:00
Box 24
75. Corporate--Quality Survey Rev. I. 1985. TRT: :30
Box 24
76. Corporate--2 spots. 1985. TRT: :30
Box 24
77. Ford Motor Company--See Through Rev. ABC. 1985. TRT: 1:00
Box 24
78. Ford Motor Company--See Through Rev. 1985. TRT: 1:00
Box 24
79. Corporate--2 spots. 1986. TRT: :40
Box 24
80. Ford--3 spots. 1986. TRT: 1:30
Box 24
81. Ford--3 spots. 1986. TRT: 1:30
Box 24
82. Corporate--Washington Week in Review Escort Billboard. 1986. TRT: :20
Box 24
83. Ford Motor Co.--Driver Rev. 3. 1986. TRT: :30
Box 24
84. Corporate--3 spots. 1986. TRT: 1:30
Box 25
85. Ford Motor Co.--Workers & Warranties. 1986. TRT: :30
Box 25
86. Ford Motor Co.--3 spots. 1986. TRT: 1:30
Box 25
87. Corporate--2 spots--Washington Week In Review Opening Billboard--Thunderbird & Mustang. 1987. TRT: 1:00
Box 25
88. Corporate--Washington Week In Review Opening Billboard--Thunderbird. 1987. TRT: :30
Box 25
89. Insta-Clear (glass) --Cold Room. 1987. TRT: :30
Box 25
90. Corporate--Winter. 1987. TRT: :30
Box 25
91. Corporate--Employees/ Durability. 1987. TRT: 1:00
Box 25
92. Ford 2 spots. 1987. TRT: 1:30
Box 25
93. Corporate--Employees/ Warranty. 1987. TRT: :30
Box 25
94. Ford Corp.--3 spots. 1987. TRT: 2:00
Box 25
95. Corporate--4 spots. 1987. TRT: 2:30
Box 25
96. Corporate--2 spots. 1987. TRT: :30
Box 25
97. Corporate--4 spots. 1987. TRT: 2:30
Box 25
98. Ford Motor Company Corporate--4 spots. 1988. TRT: 2:00
Box 25
99. Ford Motor Company Corporate--Dependability Rev. 1988. TRT: :30
Box 25
100. Corporate--Dealer Service Rev. 1988. TRT: :30
Box 26
101. Corporate--Crawl 88. 1988. TRT: :15
Box 26
102. Corporate--Dependability 88. 1988. TRT: :30
Box 26
103. Corporate--Prevention 88. 1988. TRT: :30
Box 26
104. Corporate--Prevention 88 Rev. 1988. TRT: :30
Box 26
105. Corporate--Dependability 88 Rev. 1. 1988. TRT: :30
Box 26
106. Corporate 4 spots. Circa 1988. TRT: 2:00
Box 26
107. Ford Corporate--Quality Cars/ Quality Care. 1989. TRT: :30
Box 26
108. Corporate--9 Year Quality Crawl. 1989. TRT: :15
Box 26
113. Corporate--2 spots. 1990. TRT: 1:00
Box 26
114. Corporate--2 spots. 1990. TRT: 1:00
Box 26
115. Corporate--10th Year Quality Crawl. 1990. TRT: :15
Box 26
116. Corp.--4 spots. 1990. TRT: 2:00
Box 26
117. Corporate--7 spots. 1991. TRT: 3:30
Box 26
117A. Ford Motor Company--7 spots (list enclosed). 1991. TRT: 3:30
Box 26
118. Ford Corp.--21 spots. 1991. TRT: 1:00
Box 26
119. Ford Motor Co.--5 spots. 1991. TRT: 3:30
Box 27
120. Ford Motor Company--5 spots. 1991. TRT: 3:30
Box 27
120A. Ford Motor Co.--4 spots. 1991. TRT: 3:00
Box 27
120B. Ford Motor Company--6 spots. 1991. TRT: 3:30
Box 27
121. 10 Years. 1991. TRT: Not indicated.
Box 27
122. Ford--11th Year Quality Crawl. 1991. TRT: :15
Box 27
123. Ford--!!th (sic) Year Quality Crawl. 1991. TRT: :15
Box 27
124. Ford Corporate--2 spots. 1991. TRT: :30
Box 27
125. Ford Corp.--2 spots. 1991. TRT: 1:00
Box 27
126. Ford--Full-Line / Tarp. 1991. TRT: :30
Box 27
127. Corporate--Q! Logo (Oval Hand Wipe). 1991. TRT: Not indicated.
Box 27
128. Ford Corp.--4 spots. 1992. TRT: 2:00
Box 27
128A. Ford Motor Company--4 spots. 1992. TRT: 2:00
Box 27
129. New Business Jaguar = Ford Montage. 1992. TRT: 4:25
Box 27
130. Ford Corp.--2 spots. 1992. TRT: 1:00
Box 27
131. Corporate--Environment 2 versions. 1992. TRT: :30
Box 27
132. Corporate--Environment Rev. 1992. TRT: :30
Box 28
133. Corporate--Paints. 1992. TRT: Circa 1:00
Box 28
134. Corporate-- 2 spots both Bumpers. 1992. TRT: Circa 2:00
Box 28
135. Corporate--2 spots. 1993. TRT: 2:00
Box 28
136. Ford--Quotation Revised Track. 1993. TRT: 1:00
Box 28
137. Corporate--2 spots. 1993. TRT: 1:00
Box 28
138. Proposal for Pilot--The American Road. 1993. TRT: 3:17
Box 28
139. Corporate--Son of Around the World. 1993. TRT: :30
Box 28
140. Corporate--Son of Quotation. 1993. TRT: :30
Box 28
141. Corporate--Son of Quotation. 1993. TRT: 1:00
Box 28
142. Ford Corporate--3 spots. 1993. TRT: 1:30
Box 28
143. Ford--3 spots. 1994. TRT: 1:30
Box 28
144. Ford Corp.--4 spots. 1994. TRT: 2:00
Box 28
145. Ford Motor Company--Corporate--3 spots. 1994. TRT: 1:30
Box 28
146. Contour Mercury--2 spots. 1994. TRT: 1:00
Box 28
147. Ford Corp.--4 spots. 1994. TRT: 3:00
Box 28
148. Corp. 2 spots. 1994. TRT: 1:30
Box 29
148A. Ford--Launch w/ Quality is Job One ending. Circa 1994. TRT: 1:00
Box 29
149. Ford Corp.--4 spots. 1994. TRT: 4:30
Box 29
150. Ford Motor Company Corporate.--4 spots. 1995. TRT: 3:00
Box 29
151. Ford Corporate--4 spots. 1995. TRT: 2:00
Box 29
152. Ford Corporate--3 spots. 1995. TRT: 1:30
Box 29
153. Ford Corp.--2 spots. 1995. TRT: 1:00
Box 29
154. Ford Motor Co. Corp.--4 spots. 1995. TRT: 3:00
Box 29
154A. Ford Motor Co. Corporate.--7 spots. 1995. TRT: 4:00 plus
Box 29
154B. Ford Motor Co. Corporate.--4 spots ( Master). 1995. TRT: 2:30
Box 29
155. Ford Motor Co. Corporate.--4 spots ( Master). 1995. TRT: 2:30
Box 29
156. Ford Corp.--2 spots. 1995. TRT: 1:00
Box 29
157. Ford Corp.--2 spots. 1995. TRT: 1:00
Box 29
158. Ford Corp.--Looks--T (No dogs). 1995. TRT: :30
Box 29
158. Ford Corp.--Looks--T. 1995. TRT: :30
Box 29
159. Ford Corp.--Looks--T / with dog at end. 1995. TRT: :30
Box 29
160. Ford Corp.--4 spots. 1995. TRT: 3:00
Box 30
161. Ford Corp.--2 spots. 1995. TRT: 1:00
Box 30
162. Ford Corp.--6 spots. 1995. TRT: 4:30
Box 30
163. Ford Corp.--2 spots. 1995. TRT: 1:00
Box 30
164. Ford Motor Company Corporate--6 spots. 1996. TRT: 4:30--23:00
Box 30
31. Gain--2 spots. Circa 1990. TRT: 1:00
Box 30
32. Gain--Family Reunion w/Announcer 1990. TRT: :30
Box 30
33. Gain--Bobby w/Announcer & Title. 1990. TRT: :30
Box 30
34. Ultra Gain--3 spots (animatics). 1990. TRT: 1:30
Box 30
35. Ultra Gain Detergent--4 spots (all Scentsation w/variations). 1990. TRT: 2:00
Box 30
36. Ultra Gain--Scentsation Retro. 1990. TRT: :30
Box 30
37. Ultra Gain--2 spots (both Scentsation w/variations). 1990. TRT: 1:00
Box 30
38A. Ultra Gain--Landscaper. 1991. TRT: :30
Box 30
39. Ultra Gain--Dishwasher ( Master). 1991. TRT: :30
Box 30
40. Ultra Gain--The Shirt. 1991. TRT: :30
Box 30
41. Ultra Gain--Landscape Non-New. 1991. TRT: :30
Box 30
42. Ultra Gain--5 spots. 1991. TRT: 2:30
Box 31
43. Ultra Gain--7 spots. 1991. TRT: 1:00
Box 31
44. Gain--2 spots (animatics). 1990. TRT: 1:00
Box 31
45. Gain--2 spots (all Tire Seller) . 1991. TRT: 1:30
Box 31
46. Gain--That Gain Feeling / New. 1991. TRT: :30
Box 31
47. Gain--Mover--w/ Powder Shot. 1991. TRT: :28.5
Box 31
48. Ultra Gain--4 spots. 1991. TRT: Circa 4:00
Box 31
49. Ultra Gain--3 spots. 1992. TRT: 1:30
Box 31
50. Ultra Gain--Proof Sweatshirt / Powder. 1992. TRT: :30
Box 31
51 & 55. Gain. Circa 1992. TRT: Not indicated.
Box 31
52. Liquid Ultra Gain--2 spots (both Liquid Sunshine) . 1992. TRT: 1:00
Box 31
53. Gain--Dirty Shirt. 1992. TRT: :30
Box 31
54. Ultra Gain--2 spots (both Proof/ Sweatshirt). 1992. TRT: 1:00
Box 31
56. Gain with Bleach--Ironing II. 1992. TRT: :40
Box 31
57. Ultra Gain--2 spots (both Scentsation Retro Rev. 2). 1992. TRT: 1:00
Box 31
58. Gain--3 spots. 1993. TRT: 1:47
Box 31
59. Gain with Bleach--2 spots (both Ironing Morph). 1993. TRT: :45
Box 32
60. Gain--2 spots. 1993. TRT: 1:15
Box 32
61. Ultra Liquid Gain--What Gets In II Rev. 3. 1993. TRT: :35
Box 32
62. Liquid Gain--That Gain Family / Full Test. 1993. TRT: :33
Box 32
63. Gain--2 spots (both Take It Off). 1993. TRT: 1:02
Box 32
64. Gain Laundry Detergent--Loretta / Inside Out. 1993. TRT: :31
Box 32
65. Gain--2 spots (both Morph). 1993. TRT: 1:00
Box 32
66. Gain--2 spots (both Morph). 1993. TRT: 1:00
Box 32
67. Gain Detergent--Super Yard Worker. 1993. TRT: :30
Box 32
68. Gain with Bleach--2 spots. 1993. TRT: 1:00
Box 32
69. Gain--2 spots (test only). 1993. TRT: 1:00
Box 32
Historical Reel (list enclosed--38 spots). Undated. TRT: Not indicated.
Box 32
Black Adder--9 spots (list included). 1996. TRT: Not indicated.
Box 32
Client Vers. Edited Dub Master--13 spots (list included). Undated. TRT: Not indicated.
Box 32
Heineken--6 spots (list included. 1997. TRT: 3:00
Box 32
Heineken-- Master--25 spots (list included). 1995-1997. TRT: Not indicated.
Box 32
Heineken Presentation--Over 50. Undated. TRT: Not indicated.
Box 32
1. Hills Brother--Raining Beans New/ Rev. I. 1983. TRT: :30
Box 33
2. Hills Brother--3 spots (hand written note attached). 1982. TRT: 1:30
Box 33
3. Hills Brother--Hedonist / Zaremba. 1983. TRT: :30
Box 33
The Exploration of Mars 1978. TRT: :30
Box 33
1. Hush Puppies-- Master #1. Undated. TRT: Not indicated.
Box 33
2. Hush Puppies-- Master #2. Undated. TRT: Not indicated.
Box 33
1. IBM--5 spots. 1988. TRT: 2:30
Box 33
2. IBM--CEO Rev. 3 with reaction. 1988. TRT: Not indicated.
Box 33
3. IBM--3 spots (all MIS/ Partnership Rev. 4). 1988. TRT: Not indicated.
Box 33
4. IBM--3 spots. Circa 1989. TRT: Not indicated.
Box 33
5. IBM Corporate--2 spots (both Speech Viewer). 1989. TRT: 1:00
Box 33
6. Corporation--5 spots. 1989. TRT: 2:30
Box 33
7. Market Prep--6 spots. 1989. TRT: 3:00
Box 33
8. Market Prep--9 spots. 1989. TRT: 4:30
Box 33
9. Market Prep--Connectivity. 1989. TRT: :30
Box 33
10. IBM--3 spots. Circa 1989. TRT: 2:00
Box 33
11. Market Prep--Connectivity Rev. Circa 1989. TRT: :30
Box 34
12. Market Prep--9 spots. 1989. TRT: 4:30
Box 34
13. IBM--6 spots. 1989. TRT: 4:00
Box 34
14. Press Conference Master / Market Driven Campaign--7 spots (4/13/89). 1989. TRT: Circa 3:30 plus
Box 34
14A. Market Driven Campaign / Press Conference Tuesday Vers. 7 spots (4/11/89). 1989. TRT: Circa 3:30 plus
Box 34
15. IBM--Teacher / Rev. 1989. TRT: :30
Box 34
16. IBM--2 spots multi see enclosed list. 1989. TRT: 1:00
Box 34
17. Corporate--Space / DMCC. 1989. TRT: 1:00
Box 34
18. IBM--3D Silent Forward Logo:. 1989. TRT: :15
Box 34
19. Education--2 spots (Courseware, News). 1989. TRT: 1:00
Box 34
20. Corporate--2 spots. 1989. TRT: 2:00
Box 34
21. Corporate--2 spots. 1989. TRT: 1:00
Box 34
22. Education--2 spots (Rev). 1989. TRT: 1:00
Box 34
23. Corp. Vienna 90. 1989. TRT: :15
Box 34
24. Market Prep--Your Business. 1989. TRT: 1:00
Box 34
25. Corp.--Target / Jayold (NFA). 1989. TRT: 1:00
Box 34
26. IBM Corp.--3 spots. 1989. TRT: 2:30
Box 35
27. IBM--7 spots. 1990. TRT: 5:30
Box 35
28. Corporate 7 spots-- Master (Latest Mix--Old Slates). 1990. TRT: 5:30
Box 35
28A. IBM--4 spots Multi Cassette (see enclosed list) -- Master. 1990. TRT: 4:00
Box 35
28B. IBM--4 Commercials (with titles). Circa 1990. TRT: Circa 2:00
Box 35
29. Corporate--Vienna 91. 1990. TRT: :15
Box 35
30. AS/400--Values / Baldridge Rev. 1991. TRT: 1:00
Box 35
31. IBM--Education Alt. 1991. TRT: 1:00
Box 35
31A. IBM--Education Alt. 1991. TRT: Circa 1:00
Box 35
32. IBM--Education Rev I. 1991. TRT: 1:00
Box 35
33. IBM--Multimedia. 1991. TRT: 1:00
Box 35
34. IBM--Multimedia Alt. 1991. TRT: 1:00
Box 35
35. IBM--Multimedia Rev. 1991. TRT: 1:00
Box 35
36. Market Prep / Corporate--2 spots. 1991. TRT: 0.041666667
Box 35
37. IBM--Handicapped Center Rev. 1991. TRT: 1:00
Box 35
38. IBM--2 spots. 1991. TRT: 2:00
Box 35
39. IBM--6 spots. 1991. TRT: 4:30
Box 36
39A. IBM--2 spots (both Manufacturing Rev. 1). 1991. TRT: 1:30
Box 36
39B. IBM--2 spots (both Your Business, Rev. 1). 1991. TRT: 1:30
Box 36
39C. IBM--2 spots (both Environment Rev. 1). 1992. TRT: 1:30
Box 36
40. IBM--2 spots (both Handicap Center Rev.). 1991. TRT: 1:30
Box 36
40A. Corporate--2 spots (both Handicap Center Rev.). 1991. TRT: 1:30
Box 36
41. Corporate- 2 spots (both Speech viewer Rev. 1). 1991. TRT: 1:30
Box 36
42. Corporate- 2 spots (both Billboard (IBM Logo for PBS Special) . 1991. TRT: :30
Box 36
43. Corporate--Billboard (IBM Logo for PBS Special) . 1991. TRT: :15
Box 36
44. Corporate--Americas Libraries Billboard. 1991. TRT: :15
Box 36
45. IBM--Creative Spirit Logo. 1992. TRT: Not indicated.
Box 36
46. From Vienna The New Years Celebration 1992-- Master IBM Billboard IMBB 1025--audio portion, PBS (WNET) produced video portion. 1992. TRT: Not indicated.
Box 36
47. IBM Corp.--4 spots. 1992. TRT: 2:00
Box 36
48. IBM--Logo alt. 1992. TRT: :30
Box 36
48A. IBM--Logo--Ed McCabe Agency Version. 1992. TRT: Circa :30
Box 36
49. IBM--Millennium. 1992. TRT: :15
Box 36
50. Time/ IBM--Inside Time: IBM. 1992. TRT: :30
Box 37
51. IBM--Skill Dynamics Ad Presentation. 1992. TRT: 4:00
Box 37
52. Corporate--Global. 1993. TRT: :30
Box 37
53. IBM--5 spots (Not for air--for test only). 1993. TRT: 2:30
Box 37
54. IBM--2 spots. 1993. TRT: 1:00
Box 37
55. IBM--2 spots. 1993. TRT: 1:00
Box 37
56. Corporate--2 spots. 1993. TRT: 1:00
Box 37
57. Customer Reference--4 spots. 1993. TRT: 2:00
Box 37
58. IBM Image--4 spots. 1993. TRT: 2:00
Box 37
58A. IBM--Customer Service. 1993. TRT: :30
Box 37
59. IBM--Results. 1993. TRT: :30
Box 37
60. IBM Image--Global Rev. I (Red Logo). 1993. TRT: :30
Box 37
61. IBM--4 spots. 1993. TRT: 2:00
Box 37
62. Corporate--Whitbread Sailing. 1993. TRT: :30
Box 37
63. Corporate--Sailing. 1993. TRT: :30
Box 37
64. Olympics--2 spots. 1993. TRT: 2:00
Box 37
65. Olympics--2 spots. 1993. TRT: 2:00
Box 38
66. Olympics--Winning. 1993. TRT: 1:00
Box 38
67. IBM Corporate--Environment. 1993. TRT: 1:00
Box 38
68. Olympics--4 spot. 1993. TRT: 4:00
Box 38
69. Corporate--Rip-O-Matics--2 spots w/ Jay Thomas. 1993. TRT: Circa 2:00
Box 38
70. Corporate--Rip-O-Matics--2 spots w/ Billy Crystal. 1993. TRT: Circa 2:00
Box 38
71. Corporate--Rip-O-Matics--3 spots (1 in German). 1993. TRT: Circa 3:00
Box 38
73. Open Campaign--Rip-O-Matics--2 spots. 1994. TRT: 2:00
Box 38
74. Always Thinking Rip O Matics--4 spots. 1994. TRT: 4:00
Box 38
75. Think What We Can Do Together--Rip-O-Matics--2 spots. 1994. TRT: 2:00
Box 38
76. IBM--2 spots (both Starting Rev. 2). 1994. TRT: 1:30
Box 38
77. IBM--2 spots (both ULF). 1994. TRT: 1:30
Box 38
78. IBM--ULF Rev. 1. 1994. TRT: 1:00
Box 38
79. IBM--ULF Rev. 1. 1994. TRT: :30
Box 38
80. IBM Corporate--Bobsled Rev. 1. 1994. TRT: :30
Box 38
81. IBM Corporate--2 spots rev. Master. 1994. TRT: 2:00
Box 38
82. IBM Corporate--2 spots (both Starting Rev. 3) Master. 1994. TRT: 1:30
Box 39
83. IBM Corporate--2 spots (both ULF Rev. 2). 1994. TRT: 1:30
Box 39
84. IBM--Norwegians Rev. 1. 1994. TRT: 1:00
Box 39
85. IBM--Norwegians Rev. 1 (date indicates duplicate of 84). 1994. TRT: :30
Box 39
86. Olympics--2 spots (both Bobsled). 1994. TRT: 1:30
Box 39
87. Olympics--Bobsled Rev. 2. 1994. TRT: :30
Box 39
88. Corporate--2 spots (both /PTVO). 1994. TRT: 2:00
Box 39
89. IBM--8 spots-- Master. 1994. TRT: Circa 5:00
Box 39
90. Corporate--2 spots (Rip-o Matics). 1994. TRT: 2:00
Box 39
91. IBM--Generic Sports. 1994. TRT: :30
Box 39
92. IBM--Generic Sports Rev. 1994. TRT: :30
Box 39
93. Sherrie--2 spots (IBM Open, Open Intl.). 1994. TRT: Not indicated.
Box 39
R-1. IBM Master R-1 (no list). Undated. TRT: Not indicated.
Box 39
R-2. IBM Master R-2 (no list). Undated. TRT: Not indicated.
Box 39
R-3. IBM Master R-3 (no list). Undated. TRT: Not indicated.
Box 39
R-4. IBM Master R-4 (no list). Undated. TRT: Not indicated.
Box 39
1. ITT--3 spots (all Corporate Umbrella TV) Master. Circa 1987. TRT: 2:00
Box 40
2. ITT--3 spots (all Corporate Umbrella TV) Master (different date from #1) (case damaged). 1987. TRT: 2:00
Box 40
3. Corporate--Gallon Fluid Technology. 1987. TRT: :30
Box 40
4. ITT--2 spots. 1988. TRT: 1:00
Box 40
5. Corporate--2 spots. 1988. TRT: 1:00
Box 40
6. Corporate III Revised. 1988. TRT: :30
Box 40
7. ITT--Technology Institute / Corp. 1988. TRT: :30
Box 40
8. ITT--Corp Lift (22 versions--see enclosed list). 1988. TRT: 11:00
Box 40
9. Corporate--2 spots. 1989. TRT: 1:00
Box 40
9A. Corporate--2 spots (duplicate of #9--reverse order). 1989. TRT: 1:00
Box 40
10. Corporate--6 spots. 1989. TRT: 3:00
Box 40
10A. Corporate--5 spots (duplicates of 5 spots on #10). 1989. TRT: 2:30
Box 40
11. Corporate--Automotive Rev. 89. 1989. TRT: :30
Box 40
12. Corporate--3 spots. 1990. TRT: 1:30
Box 40
13. ITT Corp.--Very Special Arts. 1990. TRT: :30
Box 40
14. Corporate--3 spots. Circa 1990. TRT: 1:30
Box 40
15. Sheraton Sales Video--The Natural Choice. 1990. TRT: 6:38
Box 41
16. ITT (No Slates) --4 spots. Circa 1991. TRT: 2:00
Box 41
17. Corporate--4 spots. 1991. TRT: 2:00
Box 41
18. Educational Service--They Say / Jobs. 1992. TRT: :30
Box 41
18A. Educational Service--They Say / Jobs (different date). 1992. TRT: :30
Box 41
19. Corporate--4 spots. 1992. TRT: 2:00
Box 41
19A. Corporate--4 spots (different order than #19). 1992. TRT: 2:00
Box 41
20. ITT Automotive--ITT Automotive Detroit Grand Prix. 1992. TRT: :30
Box 41
21. ITT Automotive--ITT Automotive Detroit Grand Prix (date different than #20). 1992. TRT: :30
Box 41
22. ITT Hartford Tough Nurse Rev. 1. 1992. TRT: :30
Box 41
23. ITT Hartford--Not a Doctor. 1992. TRT: :30
Box 41
24. Corp--5 spots. 1993. TRT: 3:00
Box 41
25. Corporate--2 spots (Sheraton, Technical Institute). 1993. TRT: 1:00
Box 41
26. Corporate--ITT Sheraton 93 Rev. 2cc. 1993. TRT: 1:00
Box 41
27. ITT Corporate--2 spots (both World Cup Soccer--1 in Spanish). 1994. TRT: 1:00
Box 41
28. ITT Corporate--Three Tenors Billboard. 1994. TRT: :15
Box 41
29. ITT Corporate--6 spots. Circa 1994. TRT: 3:00
Box 42
30. ITT Nightvision--After Dark Rev. End Tag. 1995. TRT: :30
Box 42
31. ITT Corporate--David Frost Billboard. 1995. TRT: :15
Box 42
32. ITT Corp--3 spots. 1995. TRT: 1:30
Box 42
33 BB Rev. ITT Corp--David Frost Billboard Rev. 1995. TRT: :15
Box 42
ITT--Ceasar's Temp Dub Source. Undated. TRT: Not indicated.
Box 42
Corporate--ITT Historical Reel. 1990. TRT: Not indicated.
Box 42
#1. 12 spots tied (list on cover). 1983. TRT: 6:00
Box 42
2. 13 spots (see enclosed log). 1982. TRT: 6:30
Box 42
3. 3 spots. 1985. TRT: 1:30
Box 42
4. 3 spots tied-- Master. 1985. TRT: 1:30
Box 42
8/9/1984. 8 spot. 1984. TRT: 4:00
Box 42
Master #1. Master Reel #1 (attached sticky reads Taco Music 30). Undated. TRT: Not indicated.
Box 42
Master R-2. Master Reel #2 (list enclosed) Circa 60 spots. 1979-1981. TRT: Over 30:00
Box 42
1. Junior Achievement--4 spots (all Making It). 1982. TRT: 2:00
Box 42
2. Project Business--PSA--Dinah Shore. 1982. TRT: 3:00
Box 42
3. AR. Achievement Workshop. 1980. TRT: 1:00
Box 42
Master Reel #1 (no list). Undated. TRT: Not indicated.
Box 43
1. King Cola Sales Film:. 1979. TRT: 9:00
Box 43
2. 2 spots (both Announcement). 1979. TRT: 1:30
Box 43
3. 4 spots. 1979. TRT: 1:40
Box 43
1. 4 spots. 1985. TRT: 2:30
Box 43
2. America Believes in Liberty Master. 1985. TRT: 1:00
Box 43
3. Something to Believe In Rev. #3. 1985. TRT: 20:00
Box 43
4. Swing Easy. 1985. TRT: 1:00
Box 43
5. 2 spots (both America Believes in Liberty Rev.) Master. 1985. TRT: 1:30
Box 43
6. 4 spots. 1985. TRT: 2:30
Box 43
7. Workers Compensation. 1985. TRT: :30
Box 43
8. Tips From Legends. 1986. TRT: 1:00
Box 43
9. Corporate Rev. 4. 1986. TRT: 1:00
Box 43
10. America Believes in Liberty/ Homeowners Rev. 1 Master. 1986. TRT: :30
Box 43
11. Happy Birthday. 1986. TRT: :30
Box 43
12. 2 spots (both Liberty for All). 1986. TRT: :30
Box 43
13. Liberty for All-- Rev. II. Circa 1987. TRT: :30
Box 44
14. 7 spots (all More). 1987. TRT: 2:45
Box 44
14A. 7 spots-- (duplicate of #14 w/ slates). 1987. TRT: 2:45
Box 44
15. 2 spots-- (both../Legend of the Game--:30, :60) . 1987. TRT: 3:00
Box 44
16. 2 spots (both More Rev.). 1987. TRT: :30
Box 44
17. 7 spots (all More). 1987. TRT: 2:15
Box 44
18. 9 spots (list enclosed). 1987. TRT: 1:00
Box 44
19. 18 Tips Video (golf). 1988. TRT: 1:00
Box 44
20. 1988--Advertising Legends. 1988. TRT: 13:54
Box 44
21. 4 spots. 1989. TRT: 2:00
Box 44
22. 1989 Sales Convention Film. 1989. TRT: 12:49
Box 44
23. 7 spots. 1989. TRT: 2:45
Box 44
24. Sales Presentation Film with Revised :30 commercials (no list). 1989. TRT: Not indicated.
Box 44
25. 2 spots (both Dominoes Alt. Master). 1990. TRT: 1:00
Box 44
26. 10 spots. 1990. TRT: 5:00
Box 44
27. Revised Mix--James Dean. 1990. TRT: :30
Box 44
28. James Dean Revised. 1991. TRT: :30
Box 45
29. 8 spots-- Master. 1991. TRT: 4:00
Box 45
30. Night Driving Revised 2. 1991. TRT: :30
Box 45
31. 5 spots + Avoiding Collisions w/ questions. 1992. TRT: 2:15 + 16:08
Box 45
33. 9 spots. 1992. TRT: 4:30
Box 45
33A. (Duplicate of #33). 1992. TRT: 4:30
Box 45
34. Repetative (sic) Motion. 1992. TRT: :30
Box 45
35. 4 spots. 1992. TRT: Circa 2:00
Box 45
36. 6 spots. 1992. TRT: 3:00
Box 45
37. Window Rev 4. 1992. TRT: :30
Box 45
38. Repetitive Motion Rev-- Master. 1992. TRT: :30
Box 45
39. Avoiding Collisions with Questions Rev.-- Master. 1992. TRT: 16:08
Box 45
40. Kennametal Fleet. 1993. TRT: :30
Box 45
41. 2 spots-- Master. 1993. TRT: 1:00
Box 45
42. 3 spots-- Master. 1993. TRT: 1:30
Box 45
43. 6 spots (with :03 seconds black between each spot). 1994. TRT: 3:15
Box 45
44. 6 spots. 1994. TRT: 3:00
Box 46
45. Kelly's Introduction. 1994. TRT: 6:00
Box 46
46. Teen Driving Rev. 2. 1994. TRT: :30
Box 46
47. 6 spots. 1995. TRT: 3:00
Box 46
48. 2 spots (both Legend Tune in) . 1995. TRT: :30
Box 46
49. Tune In ABC. 1996. TRT: :15
Box 46
50. LM Focus Group Edit Jan '95. 1995. TRT: Not indicated.
Box 46
51. 2 spots (both Legend Tune-In Rev.). 1996. TRT: :30
Box 46
52. Client Vers. Only--4 spots. 1996. TRT: 2:30
Box 46
53. Client & Agency. Vers.--7 spots. 1996. TRT: 4:00
Box 46
54. Client Old Logo--6 spots. Circa 1996. TRT: 3:30
Box 46
55. 5 spots. 1997. TRT: 3:00
Box 46
56. New Logo--8 spots. 1997. TRT: 3:00
Box 46
Liberty Mutual Competitive. Undated. TRT: Not indicated.
Box 46
4. Stand-up III Revised. 1977. TRT: :30
Box 46
5. 5 spots. 1977. TRT: 2:30
Box 46
1. 16 spots. 1975. TRT: 8:00
Box 47
2. 3 spots. 1976. TRT: :30
Box 47
3. Daisy-L Revised. 1970. TRT: :30
Box 47
4. Daisy-L (old version). 1975. TRT: :30
Box 47
1. Composite Reel (no list). Undated. TRT: Not indicated.
Box 47
2. Master Reel 2 (no list). Undated. TRT: Not indicated.
Box 47
3. Master R-3 (no list). Undated. TRT: Not indicated.
Box 47
Is She Real--2 spots. TRT: :40
Box 47
61. 6 spots. 1986. TRT: 3:00
Box 47
62. 7 spots. 1986. TRT: 4:00
Box 47
63. Le Jardin--Jane Seymour / Espris--Jackie Smith. 1986. TRT: 1:00
Box 47
64. 6 Spots. Undated. TRT: 3:00
Box 47
65. Light & Natural / Hooray for Hollywood. 1985. TRT: :30
Box 47
66. 2 spots-- (both Luscious Lips/ New). 1986. TRT: 1:00
Box 47
Max Factor Reel--Ken Olshan (list enclosed--8 spots) 1991. TRT: Circa 4:00
Box 47
12 assorted spots (list enclosed). Undated. TRT: Circa 10:00
Box 47
1. MCI Mail--2 spots-- (both Now..). 1984. TRT: 1:00
Box 48
2. Corporate--12 spots (list enclosed) Master. 1987. TRT: 4:15
Box 48
3. Corporate--MCI Account Rep/ Comptroller. 1987. TRT: :30
Box 48
4. Corporate--6 spots. 1987. TRT: 3:00
Box 48
5. MCI--3 spots. 1987. TRT: 1:00
Box 48
6. International Service.--2 spots. 1987. TRT: :30
Box 48
7. MCI International--2 spots. 1987. TRT: :30
Box 48
8. International--Bear Rev. Hello / Africa Rev. Help. TRT: Circa :15
Box 48
9. MCI--6 spots. 1988. TRT: 4:00
Box 48
10. MCI--The Traders. 1988. TRT: :15
Box 48
11. MCI--9 spots. 1988. TRT: 4:30
Box 48
12. MCI--9 spots. 1988. TRT: 3:00
Box 48
13. MCI--Clocks Master. 1988. TRT: :30
Box 48
14. Residential--16 spots (list enclosed) Master. 1988. TRT: 8:00
Box 48
15. Long Distance--Test Drive-Revised Master. Circa 1988. TRT: :30
Box 48
16. Long Distance--High Performance--Revised. Circa 1988. TRT: :30
Box 48
17. MCI--3 spots. Circa 1988. TRT: 1:30
Box 49
18. Corporate--Hall Rev. 1. 1988. TRT: :30
Box 49
19. Card--Truck Rev II. 1988. TRT: :15
Box 49
20. Corporate--Hall Rev. 2. 1988. TRT: :30
Box 49
21. MCI/FAX--3 spots. 1988. TRT: 2:00
Box 49
22. fax--6 spot. 1988. TRT: 2:45
Box 49
23. MCI--Multi-Reel (23 spots--list enclosed). 1988. TRT: Circa 12:00
Box 49
24. FAX no music--6 spots. 1988. TRT: 2:45
Box 49
25. MCI--The Office Manager. 1988. TRT: :30
Box 49
26. Corporate--5 spots. 1988. TRT: 1:45
Box 49
27. Corporate / Prism Plus--Why / Rev. II. 1989. TRT: :30
Box 49
28. Corporate--2 spots. 1989. TRT: 1:00
Box 49
29. FAX--2 spots. 1989. TRT: 1:00
Box 49
30. Corporate--Ladder of Success / AR Open. 1989. TRT: :30
Box 49
31. 1989 Corporate--Herska / Western Europe-Rev. 1989. TRT: :30
Box 49
32. Corporate--Ladder of Success / Rev. (Acct. reps). 1989. TRT: :30
Box 49
33. FAX Network--2 spots. Circa 1989. TRT: 1:00
Box 50
34. MCI--2 spots. Circa 1989. TRT: 1:00
Box 50
35. MCI--Hour Glass. 1989. TRT: :30
Box 50
36. MCI--Pay Phones. 1989. TRT: :15
Box 50
37. Corporate--Ring, Ring/ Rev. (800 Service). 1989. TRT: :30
Box 50
38. Residential--Pay Phones Rev. 1989. TRT: :15
Box 50
39. MCI--The Traders 89. 1989. TRT: :15
Box 50
40. Operator Assistance--Call Collect Give Em. 1989. TRT: :15
Box 50
40A. Corporate--Call Collect. 1989. TRT: :15
Box 50
41. 4 spots. 1989. TRT: 2:00
Box 50
42. 800 Service--Telemarketing Exec. Window. 1989. TRT: :30
Box 50
43. MCI International--2 spots. 1989. TRT: :30
Box 50
44. Corporate--Bill McGowan Heritage Intro. 1989. TRT: :30
Box 50
45. CAS, Prism Plus, 24 hr. Customer Service--3 spots. 1989. TRT: 1:30
Box 50
46. Call USA--2 spots (both Herska /. 1989. TRT: 1:00
Box 50
47. Corporate / Call USA--2 spots (both Herska-. 1989. TRT: 2:00
Box 50
48. Corporate / Call USA--2 spots. 1989. TRT: 2:00
Box 51
49. Corporate--2 spots. 1989. TRT: 1:00
Box 51
50. Corporate--2 spots. 1989. TRT: :30
Box 51
51. Residential--14 spots (list inside). 1989. TRT: 7:00
Box 51
52. Corporate--3 spots. 1989. TRT: 1:30
Box 51
53. Corporate--8 spots. 1989. TRT: 3:00
Box 51
54. Corporate--4 spots. 1989. TRT: 1:45
Box 51
55. MCI Corp.--2 spots. 1990. TRT: :45
Box 51
56. MCI-Call Europe--9 spots. 1990. TRT: 4:30
Box 51
57. MCI--3 spots. Circa 1990. TRT: 1:30
Box 51
58. International Calling--Call Korea Tradition Rev. 1990. TRT: :30
Box 51
59. International Calling--3 spots. 1990. TRT: :45
Box 51
60. MCI--2 spots (both Babies/Non-New). 1990. TRT: :45
Box 51
61. MCI--6 spots. 1990. TRT: 2:30
Box 51
62. Corporate--2 spots. 1990. TRT: :45
Box 51
63. Call USA--3 spots (all Herska/Rev.). 1990. TRT: 3:00
Box 51
64. MCI--3 spots (all Grandpa). 1990. TRT: 1:30
Box 52
65. Prime Time--3 spots (all Grandpa Rev.). 1990. TRT: 1:30
Box 52
66. Prime Time--2 spots. 1990. TRT: 1:00
Box 52
67. Prime Time--3 spots (all Torpedo. 1990. TRT: 1:30
Box 52
68. MCI- 3 spots (all Call.Rev. 1). 1990. TRT: 1:30
Box 52
69. MCI Communications--3 spots 9 all Eating). 1990. TRT: 1:30
Box 52
70. Call USA--2 spots (both Herska/..RCirca). 1990. TRT: 2:00
Box 52
71. MCI International Calling--5 spots. 1990. TRT: 1:45
Box 52
72. MCI--Bert Roberts / Heritage. 1990. TRT: :30
Box 52
73. Agency Version--3 spots. 1990. TRT: Circa 1:30
Box 52
74. Primetime--2 spots. 1990. TRT: :45
Box 52
75. Primetime--2 spots (both Torpedo). 1990. TRT: :30
Box 52
76. Primetime--4 spots. 1990. TRT: 1:45
Box 52
77. Primetime--3 spots. 1990. TRT: 1:15
Box 52
78. Premier World Calling Plan--2 spots. 1990. TRT: 1:00
Box 52
79. MCI Vision (Use for Agency Reels) --6 spots. 1990. TRT: Circa 2:50
Box 52
80. Vision--8 spots (on-air version). 1990. TRT: 3:30
Box 53
81. Vision--Presentation to Sales Force w/ Countdown. 1990. TRT: 5:33
Box 53
82. MCI Communication--Cassoulet Rev. 1990. TRT: :30
Box 53
83. Residential--12 spots (list enclosed) Master. 1990. TRT: 6:00
Box 53
85. MCI--3 spots multi Master. 1990. TRT: 2:00
Box 53
85. Residential--3 spots. 1990. TRT: 2:00
Box 53
86. Residential--3 spot (list enclosed). 1990. TRT: 7:00
Box 53
86. Residential--3 spot (list enclosed) Master. 1990. TRT: 7:00
Box 53
86. Residential--3 spot (list enclosed). 1990. TRT: 7:00
Box 53
87. Residential--4 spots Master. 1990. TRT: 2:00
Box 53
88. Residential--2 spots (both Savings alt./ …). 1990. TRT: Circa 1:00
Box 53
90. Residential--Clown. 1990. TRT: :30
Box 53
91. MCI--2 spots Master. 1990. TRT: 1:00
Box 53
92. Corporate--Helmet (Tom Landry) . 1990. TRT: :30
Box 53
93. MCI--8 spots. 1990. TRT: Circa 4:00
Box 53
94. MCI--4 spots. 1990. TRT: Circa 2:00
Box 53
95. Rip-O-Matic--2 spots. 1990. TRT: Circa 1:00
Box 54
96. Rip-O-Matic--Competitive. 1990. TRT: :40
Box 54
97. Rip-O-Matic--Vision. 1990. TRT: :45
Box 54
98. Primetime (sic) --Grandpa (Agency Version). 1990. TRT: :30
Box 54
99. MCI--1988Historical Reel--27 spots. 1990. TRT: 11:30
Box 54
101. MCI--1988Historical Reel--27 spots. 1990. TRT: 13:30
Box 54
. MCI--Vision--7 spots multi 7 spots. 1991. TRT: 3:05
Box 54
. Compilation Reel--15 spots. Undated. TRT: 6:00
Box 54
Rehearsal--2 spots. 1980. TRT: 1:00
Box 54
1975. Midas 1975 commercials--7 spots. 1975. TRT: Not indicated.
Box 54
1976. Midas 1976--8 spots. 1976. TRT: Not indicated.
Box 54
1990. Midas International 1990 TV Availability Reel (3/19/90) (Compilation Reel--Circa 109 spots (list enclosed) ). 1990. TRT: Circa 45:00
Box 54
1990. [Midas International Reel #1--Super Version--37 spots-- final color correction & legals Pre-Convention (list enclosed). 1990. TRT: 10:30
Box 54
A. Midas International Brakes--2 spots. 1991. TRT: 1:00
Box 54
B. Midas International Brakes--Speed Bumps. 1991. TRT: :30
Box 54
#1. Midas Master Reel 1 (no list). Undated. TRT: Not indicated.
Box 54
#2. Midas Master Reel 2 (35 spots--list enclosed). Undated. TRT: Not indicated.
Box 54
R3. Midas Master R 3--Midas Historical--42 spots. 1975. TRT: 27:30
Box 55
R4. Midas Master R 4. Undated. TRT: Not indicated.
Box 55
R5. Midas 86 Campaign Master Reel 5--16 spots (list enclosed). 1986. TRT: 6:20
Box 55
R6. Midas Master R 6. Undated. TRT: Not indicated.
Box 55
R7. Midas Master R 7. Undated. TRT: Not indicated.
Box 55
R8. Midas Master R 8. Undated. TRT: Not indicated.
Box 55
R9. Midas Master R 9. Undated. TRT: Not indicated.
Box 55
R10. Midas Master R 10. Undated. TRT: Not indicated.
Box 55
R11. Midas Master R 11--63 spots (list enclosed). 1993-1994. TRT: Circa 22:00
Box 55
R12. Midas-- Master Reel 12--Circa 73 spots. 1993-1995. TRT: Circa 30:00
Box 55
1. Midas--Guarantee Creety (original) . 1976. TRT: 1:00
Box 55
15. Muffler/ Shocks--2 spots. 1978. TRT: 1:00
Box 55
17. Foreign Car Mufflers--7 spots. 1978. TRT: 3:20
Box 55
36. Mufflers--9 spots. TRT: 4:20
Box 55
59. Midas International--16 spots along with Creety Message Film (list enclosed). 1986. TRT: 7:20
Box 55
71A. Midas International--2 spots. 1991. TRT: 1:00
Box 55
77. Midas--1990 Campaign--Final 1990--34 spots. 1990. TRT: 10:20
Box 56
82. Midas--Brakes--9 spots. Undated. TRT: 3:15
Box 56
85A. Midas International--3 spots Master. 1992. TRT: 1:30
Box 56
94. Brakes--31 spots (all Baby) (list enclosed). 1992. TRT: 10:05
Box 56
124. Suspension--4 spots. 1993. TRT: 1:20
Box 56
125. Midas International Brakes--Randy Terwillinger. 1994. TRT: :30
Box 56
126. Midas International Brakes--Randy Terwillinger Revised. 1994. TRT: :30
Box 56
127. Midas--16 spots (list enclosed). 1994. TRT: 6:30
Box 56
127A. Midas International--Letters 1994 Campaign--15 spots. 1994. TRT: 6:00
Box 56
128. Midas--2 spots. 1994. TRT: :45
Box 56
129. Midas--2 spots. 1994. TRT: :45
Box 56
130. Midas Intl--No Prices / Credo. 1994. TRT: :30
Box 56
131. Midas--2 spots. 1994. TRT: 1:00
Box 56
132. Midas International Corp--2 spots. 1994. TRT: :45
Box 56
133. Midas International Mufflers--8 spots. 1994. TRT: 2:15
Box 56
134. Midas International Mufflers--3 spots. 1994. TRT: :35
Box 56
135A. Midas International--9 spots. 1995. TRT: 4:00
Box 57
136. Midas--10 spots. Circa 1995. TRT: 5:00
Box 57
137. Midas--Linda Kaplan Thaler--Gag Reel. Circa 1995. TRT: Not indicated.
Box 57
138. Midas--4 spots. 1995. TRT: 2:15
Box 57
139. Project Safe Baby PSA--Loving Mother. 1995. TRT: :30
Box 57
140. Midas Brakes--Dear Foreign Car Owners Rev. 1995. TRT: :15
Box 57
Misc. 26. WRG--Midas Muffler $1.99. 1974. TRT: :30
Box 57
Misc. 34. WRG--Midas Ski--Version A. 1975. TRT: :30
Box 57
Misc. 43. Midas International Midas Shocks--4 for 3. 1976. TRT: :30
Box 57
Misc. 46. Midas 1976 TV Commercials--8 spots. 1976. TRT: 4:00
Box 57
Misc. 47. New Book--Midas Muffler Presentation Reel. 1970-1975. TRT: Not indicated.
Box 57
Midas Mufflers--6 spots (see also Box 122WRG 115 for Midas Case History). 1983. TRT: Not indicated.
Box 57
Master Reel. Undated. TRT: Not indicated.
Box 57
Core C-500, Dub-- (no list). Undated. TRT: Not indicated.
Box 57
1. Mobil Master #1 (#'s 1-19, 21-45) (no list). Undated. TRT: Not indicated.
Box 57
2. Mobil Master #2 (#'s 46-53, 66-56) (no list). Undated. TRT: Not indicated.
Box 57
4. Hefty--2 spots (both Wimpy). 1985. TRT: 1:00
Box 58
4A. Hefty--Mainstream. Circa 1988. TRT: :30
Box 58
38. Hefty Cinch Sak--2 spots (both Amber). 1989. TRT: :45
Box 58
39. Hefty Cinch Sak--3 spots (all Second Best). 1989. TRT: 1:00
Box 58
52. Hefty (Cinch Sak) --3 spots. 1990. TRT: :45
Box 58
62. Hefty Kitchen Twist Tie Bags--2 spots (both Forming Box/R). 1992. TRT: :45
Box 58
1. America's New Homes--2 spots. 1994. TRT: 1:30
Box 58
3. Mobil Land Meeting Final. 1994. TRT: Not indicated.
Box 58
4. Mobil Land--Revisions to come. 1995. TRT: Not indicated.
Box 58
6. Mobil land Dev.--Where Dreams Live (Windward). 1995. TRT: 4:00
Box 58
Master Reel. Undated. TRT: Not indicated.
Box 58
#1. Neo-Citron--Copycat. 1977. TRT: :30
Box 58
2. Miles--7 spots. 1977. TRT: Circa 3:10
Box 58
3. Neo-Citran (sic) --Copycat. 1977. TRT: :30
Box 58
[New York: see box 59]
Box 58
1. Morning Light Cologne--2 spots (both Morning Light). 1977. TRT: 1:00
Box 58
2. Morning Light Cologne--Morning Light (Dialogue) Rev. 1977. TRT: :30
Box 58
1. Tourism--3 spots (all Tourism). 1977. TRT: 2:00
Box 59
2. Tourism--6 spots. 1977. TRT: 4:30
Box 59
3. Tourism--Broadway 1978. 1978. TRT: 1:00
Box 59
4. I Love New York--3 spots (all Broadway). 1978. TRT: 2:00
Box 59
6. NY State Dept. Of Commerce--2 spots (both Broadway). Circa 1978. TRT: 1:00
Box 59
7. I Love Broadway Show Tour--People, Places & Things. 1978. TRT: Not indicated.
Box 59
8. NY State--I Love NY Broadway Show Tour--CBS News 2/14/78--Good Morning America: Dragoti/Tiegs. 1978. TRT: Not indicated.
Box 59
9. NY State--I Love NY Broadway Show Tour--NBC-NY 6o'clock News--Report on Theater Campaign's Success. 1978. TRT: Not indicated.
Box 59
10. NY Tourism--I love NY Theater NBC-NY 6 o'clock news. 1978. TRT: Not indicated.
Box 59
12. NY Tourism--4 spots. 1978. TRT: 1:00
Box 59
13. I Love NY--I love NY New Audio--no voice cover. 1978. TRT: 1:30
Box 59
15. NY State Tourism--2 spot (both Canada). 1978. TRT: 3:00
Box 59
16. Tourism--4 spots. 1978. TRT: 1:00
Box 59
17. Business--2 spots (New Hampshire). 1978. TRT: 3:00
Box 59
18. NY City Theater--4 spots (Dracula). 1979. TRT: Not indicated.
Box 59
19. Tourism (City Weekend) --I love NY Show Tours 79--2 versions. 1979. TRT: Not indicated.
Box 59
20. Eye Witness News--Joel al reports on New I Love New York Commercials and Regine's Party. 1979. TRT: Not indicated.
Box 60
21. Tourism--3 spots (all Love NY at Night). 1979. TRT: 2:00
Box 60
22. Tourism--3 spots (all Love NY at Night). 1979. TRT: 2:00
Box 60
23. Tourism--3 spots (all Love NY at Night). 1979. TRT: 2:00
Box 60
25. Tourism--2 spots (both Love NY at Night in French). 1979. TRT: 1:30
Box 60
26. Eastern Airline--5 I Love NY In-flight Commercial. Circa 1980. TRT: 1:00
Box 60
28. Tourism--3 spots (all Events-). 1980. TRT: 1:30
Box 60
29. Tourism--2 spots. 1980. TRT: Circa 1:00
Box 60
30. NY State--3 spots. 1980. TRT: 2:00
Box 60
31. Department of Commerce Kodak Film. 1980. TRT: Not indicated.
Box 60
31A. I Love NY--Kodak Footage I Love N.Y. Master. 1980. TRT: Not indicated.
Box 60
32. NYS--6 spots for 6 airlines Master. 1980. TRT: Circa 3:00
Box 60
33. I Love NY--5 spots titles enclosed. 1980. TRT: Circa 2:30
Box 60
35. Tourism--Surprises--9 spots (all Surprises--list enclosed). 1981. TRT: Circa 4:30
Box 60
36. NY State Co-op Footage--United Airlines Passenger Service; I Love New York--Leo Burnett USA. 1984. TRT: :30
Box 60
37. Tourism--I Love New York at Night / Sills Rev. (French/ Canadian Ver.). 1981. TRT: :30
Box 60
38. Master--Surprises/Scotsman (French Canadian Ver.). 1981. TRT: :30
Box 61
39. NYS Dept. of Commerce--3 spots (all Surprises/ Canadian). 1981. TRT: 2:00
Box 61
40. Saturday Night Live. Undated. TRT: Not indicated.
Box 61
41. Tourism--Razzle Dazzle/Promo. 1981. TRT: 1:00
Box 61
42. NYS Dept. of Commerce--Products. 1981. TRT: :30
Box 61
42A. Business Development--Products alternative version. 1981. TRT: :30
Box 61
43. Business Development--Companies. 1981. TRT: :30
Box 61
44. Business Development-- 2 spots. 1981. TRT: 1:00
Box 61
45. Business Development--Taxes Rev. 1981. TRT: :30
Box 61
46. Tourism--3 spots (all Razzle Dazzle). 1981. TRT: 2:00
Box 61
47. Tourism--6 spots (all Razzle Dazzle Canadian Ver.). 1981. TRT: 4:00
Box 61
48. Business Development--Products Rev. 1981. TRT: :30
Box 61
49. Tourism--Razzle Dazzle/Liz (French Canadian Ver.). 1982. TRT: :30
Box 61
50. Business Development--4 spots. 1982. TRT: 2:30
Box 61
51. Tourism--Razzle Dazzle/Promo Rev. 1982. TRT: 1:00
Box 61
52. Business Development-- 2 spots. 1982. TRT: 1:00
Box 61
53. Tourism--Foreign Intrigue/US Ver. 1982. TRT: 1:00
Box 62
5. Tourism--6 spots (all Foreign Intrigue/). 1982. TRT: 4:30
Box 62
55. Tourism--2 spots (both Foreign Intrigue in French. 1982. TRT: 1:30
Box 62
56. Business Development--Working Heroes. 1982. TRT: :30
Box 62
57. Business Development--Working Heroes Rev. 1982. TRT: :30
Box 62
58. Council on the Arts--4 spots (all Kitty Carlisle Hart). 1982. TRT: 2:00
Box 62
59. Business Development--Working Force. 1982. TRT: :30
Box 62
60. Business Development--Working Force. 1982. TRT: :30
Box 62
61. MINY Business Development--Taxes Revised Logo. 1982. TRT: :30
Box 62
62. Business Development--Todd Products Logo Rev. 1982. TRT: :30
Box 62
63. Business Development-- Companies Rev. Logo Fortune500. 1982. TRT: :30
Box 62
64. City Vacations/Tourism--9 spots (list enclosed). 1983. TRT: 6:00
Box 62
65. Tourism/City Weekends--2 spots (both Broadway Rhythms (French Canadian) ). 1983. TRT: 1:30
Box 62
66. Tourism/City Weekends--Broadway Rhythms (French/ Canadian) ). 1983. TRT: :30
Box 62
67. State Tourism--2 spots (both See New York). 1983. TRT: 1:00
Box 62
67 (again). Tourism--3 spots (all See New York) US Vers. 1983. TRT: 2:00
Box 62
68. Tourism/ Upstate--6 spots (all See New York). 1983. TRT: 4:00
Box 63
69. NYS Tourism--See New York US Version Master. 1983. TRT: 1:00
Box 63
70. Tourism--2 spots (both See New York Canadian Vers). Circa 1983. TRT: 1:00
Box 63
71. Tourism--6 spots. Circa 1983. TRT: 4:00
Box 63
72. Tourism--6 spots. 1984. TRT: 4:00
Box 63
73. Tourism--4 spots. Circa 1984. TRT: 1:00
Box 63
74. Tourism--2 spots. 1984. TRT: 1:00
Box 63
75. Tourism--2 spots (both../Buffalo). 1984. TRT: 1:00
Box 63
76. Tourism--2 spots (both / Canadian English). 1984. TRT: 1:00
Box 63
77. Tourism--Wilderness--Rev. /French Canadian Ver. 1984. TRT: :30
Box 63
81. Summer 1985 Tourism--2 spots. 1984. TRT: 1:00
Box 63
82. 6 spots (all Star). 1985. TRT: 3:00
Box 63
83. Summer Tourism--Beachcomber USA. 1985. TRT: :30
Box 63
84. Summer Tourism--8 spots. 1985. TRT: 4:00
Box 63
85. Tourism--2 spots. 1985. TRT: 1:00
Box 63
86. Tourism--2 spots (revised 0f 85). 1985. TRT: 1:00
Box 63
87. Tourism--2 spots. 1986. TRT: 1:00
Box 64
88. Tourism--Lights French Master. Circa 1986. TRT: :30
Box 64
89. Tourism--If I Could See. Circa 1986. TRT: :30
Box 64
90. Tourism--If I Could See-Fun. 1986. TRT: :30
Box 64
91. NY State Tourism--2 spots (both If I Could See). Circa 1986. TRT: 1:00
Box 64
92. City/ Tourism--2 spots. 1987. TRT: 1:00
Box 64
93. NYS--2 spots (both Come See/). 1987. TRT: 1:00
Box 64
94. NYS--Autumn I New York. 1987. TRT: :30
Box 64
95. I Love New York (World's Most Famous 4 note Love Song) Master. 1987. TRT: Circa :30
Box 64
95A. NYS 4 Note Love Song. Circa 1988. TRT: Circa :30
Box 64
99. Tourism / Summer 88--2 spots (both Nature's Country). 1988. TRT: 1:00
Box 64
100. Summer 88--Nature's County II (French Canadian Ver.). 1988. TRT: :30
Box 64
101. Tourism / Summer 88--2 spots. 1988. TRT: 1:00
Box 64
102. NYC Tourism--Never Just Another Night in New York. 1988. TRT: :30
Box 64
103. Tourism/ Autumn 88--Autumn In New York--Revised. 1988. TRT: :30
Box 64
104. Autumn 88--Autumn In New York--Rev. 1988. TRT: :30
Box 64
105. Seal of Quality--3 spots (all It's All You Need to Look For). 1988. TRT: 1:30
Box 65
106. New York State Upstate Footage Select OCN 1976-1987--tape 1. 1988. TRT: Not indicated.
Box 65
106A. same as above. 1988. TRT: Not indicated.
Box 65
107. New York State Upstate Footage Select OCN 1976-1987--tape 2. 1988. TRT: Not indicated.
Box 65
108. New York State Upstate Footage Select OCN 1976-1987--tape 4. 1988. TRT: Not indicated.
Box 65
108A. NY City Tourism--2 spots (both City../). 1989. TRT: Not indicated.
Box 65
109. New York State--SSC& B Upstate Select Footage--tape #5. 1988. TRT: Not indicated.
Box 65
109A. New York State--SSC& B Upstate Select Footage--tape #5. 1990. TRT:
Box 65
110. New York State--Upstate Select Footage (NY State/PepsiCo-op). 1988. TRT: Not indicated.
Box 65
111. same as above. 1988. TRT:
Box 65
111A. New York State footage for the Pan Am Co-op Commercial (6 scenes/ 10 takes--list enclosed). 1990. TRT: Not indicated.
Box 65
111B. City Tourism--Broadway Marquis Footage. 1990. TRT: Not indicated.
Box 65
112. City: Tourism--4 spots (all Never Just Another). 1989. TRT: 2:00
Box 65
113. Mentoring Program--2 spots (both Dreamers). 1989. TRT: :40
Box 65
114. New York State--3 spots (Mario Cuomo--Announcer) Master. 1989. TRT: 1:30
Box 65
114A. New York State--3 spots (Mario Cuomo--Announcer). 1989. TRT: 1:30
Box 65
115. NY State Substance Abuse (Governor Cuomo) --2 spot (both Drugs Number 1/). 1989. TRT: 1:00
Box 66
116. NY State Substance Abuse (Governor Cuomo) --Drugs Number 1/ Paid for' Super (Rev.) . 1989. TRT: :30
Box 66
117. Economic Development--Fall/ Governor. 1989. TRT: :30
Box 66
117A. 89 Fall Tourism--Fall/ Governor. 1989. TRT: :30
Box 66
118. City Tourism--4 spots. 1989. TRT: 2:00
Box 66
119. NY City Tourism--2 spots. 1989. TRT: Circa 1:00
Box 66
120. NY City Tourism--City I = II 2nd Unit Footage1 of 2. 1989. TRT: Circa 1:00
Box 66
121. NY City Tourism--City I = II 2nd Unit Footage2 of 2. 1989. TRT: Circa 1:00
Box 66
122. Tourism--3 spots. 1990. TRT: 1:30
Box 66
122. Economic Development--3 spots. 1990. TRT: 1:30
Box 66
123. Economic Development--NY State Means Business. 1990. TRT: :30
Box 66
124. Tourism--2 spots (both Summer Rev. 2). 1990. TRT: 1:00
Box 66
125. Summer Tourism--2 spots (both Summer Rev. 3. 1990. TRT: 1:00
Box 66
125A. (same as above). 1990. TRT: 1:00
Box 66
126. Tourism--City Lights. 1990. TRT: :04
Box 66
127. NYC Tourism--City 3 / Non Gov. B Rev. (Non Chorus Line). 1990. TRT: :30
Box 66
128. New York States--Fall Scenics Master. Circa 1990. TRT: 7:45
Box 67
129. Economic. Development.--Fall/ Rev. II 90 Master. 1990. TRT: :30
Box 67
130. Tourism--2 spots (both City/). 1990. TRT: 1:00
Box 67
131. Tourism--City/ Stage 90/91 Rev. 1990. TRT: :30
Box 67
132. Dept. Of Agriculture & Markets--3 spots (all Higher Than) Master. 1991. TRT: 1:30
Box 67
132A. Seal of Quality--Higher Than cc Master. 1991. TRT: :30
Box 67
133. Seal of Quality--15 spots (list enclosed). 1991. TRT: 7:30
Box 67
134. New York States Interviews (Voice Over & Music). 1991. TRT: 5:00
Box 67
135. New York States Interviews (Voice Over Only). 1991. TRT: 5:00
Box 67
136. New State Programming. 1991. TRT: 5:00
Box 67
137. NY States--2 spots. 1992. TRT: 1:30
Box 67
F. New York States--Upstate Footage Select Ocn 1976-1987. 1991. TRT: 60:00 or 12:45
Box 67
H. New York States--SSC & B Upstate Select Footage. 1991. TRT: 30:00 or 60:00
Box 67
I. NY State Tourism--I Love N.Y. Summer #1 & #2. 1991. TRT: 2:30
Box 67
J. NY State Tourism--I Love New York Niagara Falls & Dancers Ocn A-Roll. 1991. TRT: 5:00
Box 67
K. New York States--Upstate Footage Select Ocn 1976-1987. 1991. TRT: 30:00 or 16:38
Box 67
NY State Tourism Summer --Governor B Roll. 1991. TRT: 1:15
Box 68
NY State Co-op Footage--note inside says I Love N.Y.--US Coop--Eastern Airlines Vacation--Campbell- Ewald 1985. Undated. TRT: Not indicated.
Box 68
NY State Co-op Footage--United Airlines I Love New York / Hawaii. 1984. TRT: :30
Box 68
NY State Co-op Footage--I Love Y / TWA Coop--5 spots (see also Box 122-WRG 131 for New York). 1984. TRT: Not indicated.
Box 68
1. NYSE--2 spots. 1992. TRT: 1:00
Box 68
2. NYSE--BiCentennial / Hershey Alt. Revised. 1992. TRT: :30
Box 68
2A. (same as above) Master. 1992. TRT: :30
Box 68
3. NYSE--2 spots. 1992. TRT: 1:00
Box 68
3A. NYSE--2 spots Master. 1992. TRT: 1:00
Box 68
4. NYSE--Computers Rev. 3. 1992. TRT: :30
Box 68
5. NYSE--Earth. 1992. TRT: :30
Box 68
[Nikon: see box 117--WRG 24]
Box 68
1. Oil of Olay--My Turn I. 1986. TRT: :30
Box 68
2. Olay Beauty Cleanser--4 spots Master. 1986. TRT: 1:45
Box 68
3. Oil of Olay--World/Drop Paris. 1986. TRT: :15
Box 68
4. Oil of Olay--4 spots Master. 1986. TRT: Not indicated.
Box 68
5. Aura--2 spots. 1987. TRT: 1:00
Box 68
6. Oil of Olay--4 spots. Circa 1987. TRT: 2:00
Box 69
8. Oil of Olay--2 spots. 1987. TRT: 1:00
Box 69
9. Oil of Olay--4 spots. 1987. TRT: 4:00
Box 69
10. Oil of Olay--5 spots Master. 1987. TRT: 2:30
Box 69
11A. See 25A
Box 69
12. Oil of Olay--Skin Knows Rev. / WMOC. Circa 1988. TRT: :30
Box 69
13. Oil of Olay--3 spots. 1988. TRT: 1:30
Box 69
14. Oil of Olay--2 spots (both Testimonials Master). 1988. TRT: 1:00
Box 69
15. Oil of Olay--2 spots. 1988. TRT: 1:00
Box 69
16. Oil of Olay--2 spots (both Mirror Mirror Rev.). 1988. TRT: 1:22
Box 69
17. Oil of Olay for Sensitive Skin--2 spots. 1989. TRT: Circa 1:00
Box 69
18. Oil of Olay for Sensitive Skin--2 spots. 1989. TRT: Circa 1:00
Box 69
19. Oil of Olay--2 spots (both Mirror Mirror Rev.). 1988. TRT: 1:22
Box 69
20. Oil of Olay--If I Were--Alt. 8. 1989. TRT: :30
Box 69
20A. Oil of Olay-- Clinical Testimonial Photomatic. 1989. TRT: Not indicated.
Box 69
21. Oil of Olay--8 spots Master. 1989. TRT: Circa 4:00
Box 69
22. Oil of Olay-- Party--Alt. 1989. TRT: :30
Box 69
23. Oil of Olay--Title. 1988. TRT: Not indicated.
Box 70
24. Oil of Olay-Sensitive--2 spots (both Competitive). 1989. TRT: 1:00
Box 70
11A & 25A. Oil of Olay-- 2 spots Master. 1992. TRT: 1:00
Box 70
26. Oil of Olay--Party Alt. Revised. Circa 1989. TRT: :30
Box 70
27. Intensive Moisture Complex--Inner Beauty. Circa 1989. TRT: :30
Box 70
28. Oil of Olay--2 spots. Circa 1989. TRT: 1:00
Box 70
29. Oil of Olay--3 spots (all Testimonials Rev). Circa 1989. TRT: 1:30
Box 70
30. Intensive Moisture Complex--Micro-Encapsulation B. 1989. TRT: :30
Box 70
31. Intensive Moisture Complex-- Time Release A. Circa 1989. TRT: :30
Box 70
32. Intensive Moisture Complex--Micro-Encapsulation B Rev 2. 1989. TRT: :30
Box 70
34. Oil of Olay--3 spots. 1989. TRT: Circa 1:30
Box 70
35. Intensive Moisture Complex--Time Release Revised. 1989. TRT: :30
Box 70
36. Oil of Olay--Elevator. 1990. TRT: :30
Box 70
37. Oil of Olay--Young . 1990. TRT: :30
Box 70
38. Foaming Face Wash--New Inventions Rev. 1990. TRT: :46.5
Box 70
39. Foaming Face Wash--Testimonial Rev. 1. 1990. TRT: :45
Box 70
40. Foaming Face Wash--Miracle. 1990. TRT: :45
Box 71
41. Foaming Face Wash--No Matter What Competitive. 1990. TRT: :45
Box 71
42. Oil of Olay--Promises. 1990. TRT: :30
Box 71
43. Oil of Olay Sensitive--5 spots (all I'd Use It/). Circa 1990. TRT: 2:30
Box 71
44. Bar Soap--It's Very New Rev. 1990. TRT: :50
Box 71
45. Oil of Olay--Teacher Rev. 1988. TRT: :30
Box 71
46. Foreign Commercials--5 spots. Circa 1990. TRT: 1:15 plus
Box 71
47. Foaming Face Wash--The New Me Rev. 2. 1990. TRT: :49
Box 71
48. Oil of Olay Sensitive--4 spots (all I'd Use It/). 1990. TRT: 2:00
Box 71
49. Olay Beauty Cleaner--Fresh New Face. 1985. TRT: :15
Box 71
50. Oil of Olay--elevator / Gracefully. 1990. TRT: :30
Box 71
52. Oil of Olay--11 spots. Undated. TRT: Circa 5:30
Box 71
53. Foaming Face Wash--New Inventions Rev. 1990. TRT: :30
Box 71
54. Beauty Fluid--Jazz Dance. 1990. TRT: :30
Box 71
55. Oil of Olay Sensitive--2 spots (both Territory/) . 1990. TRT: 1:00
Box 71
56. Sensitive Fluid--Jennifer Capriati. 1990. TRT: :30
Box 71
57. Foaming Face Wash--2 spots (both New Inventions). 1990. TRT: 1:15
Box 72
58. Oil of Olay--It's Very New. Circa 1990. TRT: :45
Box 72
59. Foaming Face Wash--New Inventions/30-Non-New Master. 1990. TRT: :30
Box 72
60. Oil of Olay/Photoprotection-- Facelift. 1990. TRT: :30
Box 72
61. Oil of Olay Sensitive--Sensitive Promises. Circa 1990. TRT: :30
Box 72
62. Oil of Olay/Photoprotection-- Facelift Rev. 1990. TRT: :30
Box 72
63. Oil of Olay Daily UV Protection Scar. 1990. TRT: :40
Box 72
64. Oil of Olay Photoprotection--Magazine Revised Master. 1990. TRT: :40
Box 72
65. Oil of Olay/Photoprotection-- Provention Rev. 2 Master. 1990. TRT: :40
Box 72
66. Oil of Olay/Photoprotection-- Are You Looking Rev. Ver. 2 w/o Recommended by title Master. 1990. TRT: Not indicated.
Box 72
67. Hawk--It's Very New Rev. 1990. TRT: :45
Box 72
68. P& G--Hawk--Right / Wrong. 1990. TRT: :45
Box 72
69. RVI--Oil of Olay--CY Decosse Exploratory. Circa 1991. TRT: Not indicated.
Box 72
70. RVI-Beauty Bar--2 spots Master. 1991. TRT: 1:00
Box 72
71. RVI-Sensitive Cream--Apple Rev. 1991. TRT: :30
Box 72
72. RVI-Night of Olay--Tomorrow Morning E. 1991. TRT: :30
Box 72
73. RVI-Oil of Olay--Promises Rev. 1991. TRT: :30
Box 73
74. P& G/RVI--Oil of Olay (Swipe-O-Matics) --5 spots. 1991. TRT: 2:30
Box 73
75. RVI--Oil of Olay Photoprotective--Are You Looking Rev. Master. 1991. TRT: :45
Box 73
76. P& G/RVI--Oil of Olay (Swipe-O-Matics) --4 spots. 1991. TRT: Circa 2:00
Box 73
77. P& G/RVI--UV Protectant--Are You Looking. 1991. TRT: :33
Box 73
78. P& G/RVI--Daily UV Protectant--3 spots (all Warning…). 1991. TRT: 1:43
Box 73
79. RVI--Oil of Olay Photo Protection--Are You Looking?. 1991. TRT: :45
Box 73
80. P& G/RVI--Daily UV Protectant--Warning-Neck Rev. 2. 1991. TRT: :35
Box 73
81. RVI--Oil of Olay Creams--Promises/ Creams. 1991. TRT: :30
Box 73
82. P& G/RVI--4 spots (all Warning/. 1991. TRT: 2:21
Box 73
83. RVI--Oil of Olay Creams--Promises / Cream Rev. 1991. TRT: :30
Box 73
84. P& G--Oil of Olay Sensitive--Territory Non-New. 1991. TRT: :30
Box 73
85. Oil of Olay-Hawk--The Moment. 1991. TRT: :30
Box 73
86. P& G/RVI--Foaming Face Wash--Washing With the Enemy. 1991. TRT: :30
Box 73
87. P& G--2 spots (both Find It). 1991. TRT: 1:00
Box 73
88. P& G--Conditioning Bath Bar--Promises / Hawk. 1991. TRT: :30
Box 73
89. P& G--Oil of Olay--2 spots (both Double Standard). 1991. TRT: 1:00
Box 74
90. P& G/RVI--Foaming Face Wash--First. 1991. TRT: :30
Box 74
91. RVI--Daily UV Protectant--2 spots (both Warning/ Demo). 1991. TRT: 1:00
Box 74
91A. Oil of Olay DUVP--3 spots. 1996. TRT: Not indicated.
Box 74
92. P& G/RVI--Foaming Face Wash--Promises Ver. B. 1991. TRT: :30
Box 74
93. P& G/RVI--Foaming Face Wash--Washing with the Enemy Rev.--Kathy (VO). 1991. TRT: :30
Box 74
94. RVI--Beauty Fluid, Creams, FFW, Hawk--4 spots. 1991. TRT: 2:00
Box 74
95. RVI--Beauty Fluid--Promises Rev. Generic. 1991. TRT: :30
Box 74
96. RVI--Daily UV--2 spots (both Warning/ Demo). 1991. TRT: 1:00
Box 74
97. P& G--Bath Bar--New Generation Rev. 1991. TRT: :41
Box 74
98. RVI--Foaming Face Wash--Beyond Soap Clean Rev 1. 1991. TRT: :30
Box 74
99. RVI--Beauty Fluid--Promises Kept. 1991. TRT: :30
Box 74
100. RVI--Night of Olay--Tomorrow Morning--Rev. 1. 1991. TRT: :30
Box 74
101. P& G/RVI--Conditioning Bath Bar--Promises/Hawk Rev. 2 (photomatic). Undated. TRT: Not indicated.
Box 74
102. P& G--Oil of Olay--Promises/Believe It. 1991. TRT: :30
Box 74
102. P& G--Oil of Olay Beauty Fluid--Promises/ Believe It. 1991. TRT: :30
Box 74
103. P& G--Oil of Olay--2 spots. 1991. TRT: 1:00
Box 75
103A. P& G/RVI--Creams & Night of Olay--2 spots. 1991. TRT: 1:00
Box 75
104. P& G--Oil of Olay--Jennifer Capriati Rev. 2 Finish. 1991. TRT: :30
Box 75
106. P& G/RVI--Hawk--New Generation Testimonial Ver. 2. 1991. TRT: :30
Box 75
109. RVI--Beauty Fluid--Promises/Dina. 1991. TRT: :30
Box 75
109. RVI--Beauty Fluid--Promises/Dina Master. 1991. TRT: :30
Box 75
110. P& G--Bath Bar--Surprised Alt. 1991. TRT: :30
Box 75
111. RVI--Beauty Fluid--Without Question. 1991. TRT: :30
Box 75
112. RVI--Hydro Gel--Hydro Gel. 1991. TRT: :30
Box 75
113. RVI--Oil of Olay DUVP--Urgent/Winter. 1992. TRT: :30
Box 75
114. P& G--Oil of Olay--Beyond Soap Clean. 1992. TRT: :30
Box 75
115. RVI--Foaming Face Wash--Beyond Soap Clean/ Sensitive. 1992. TRT: :30
Box 75
116. P& G/RVI--Beauty Fluid--3 spots (all Without Question/Script). 1992. TRT: 1:00
Box 75
116A. P& G--Oil of Olay--Without Question/Script. 1992. TRT: :30
Box 75
117. P& G--Oil Free-Oil of Olay--4 spots. 1992. TRT: 2:00
Box 75
118. P& G--Oil Free-Oil of Olay--Smidgen (photomatic). 1992. TRT: :30
Box 75
119. P& G/RVI--Oil of Olay DUVP--Caution/Ozone. 1992. TRT: :30
Box 76
120. Olay Sales Film--Women of 90's. 1989. TRT: 5:00
Box 76
121. P& G--Sensitive--3 spots (all All Types). 1991. TRT: 1:30
Box 76
122. P& G--Sensitive--Jennifer Capriati spots from Saatchi & Saatchi (no list). Circa 1991. TRT: Not indicated.
Box 76
123. P& G--Foaming Face Wash--4 spots. 1991. TRT: 2:00
Box 76
124. P& G--Foaming Face Wash--4 spots (Swipe-O-Matics). 1991. TRT: 2:00
Box 76
125. P& G--Foaming Face Wash--2 spots (photomatics). 1991. TRT: 1:00
Box 76
126. P& G--Oil of Olay--Ozone. 1991. TRT: :30
Box 76
127. P& G--Oil of Olay Skin Care Bar--2 spots (both Risk). 1992. TRT: 1:15
Box 76
128. P& G--Oil of Olay--2 spots The Woman of the 90's. 1992. TRT: 5:00
Box 76
128A. P& G--Oil of Olay--2 spots The Woman of the 90's. 1992. TRT: 5:00
Box 76
129. P& G--Oil of Olay--2 spots. 1992. TRT: 1:00
Box 76
129A. Oil of Olay--Promises Around the World. 1992. TRT: :30
Box 76
129B. Oil of Olay Sensitive--Promises Around the World. 1992. TRT: :30
Box 76
130A. Oil Free Olay--Shine/ CC. 1992. TRT: :30
Box 76
131. Oil of Olay--3 spots. 1992. TRT: :45
Box 76
133. Foaming Face Wash--2 spots (both Face It. 1992. TRT: :45
Box 77
134. Oil of Olay-- Perfect Moisture. 1992. TRT: :30
Box 77
135. Oil of Olay-- 2 spots-- (both Promises Around the World) Master. 1993. TRT: :45
Box 77
135. Oil of Olay--2 spots (both Promises Around the World Competitive. 1993. TRT: :45
Box 77
136. Beauty Fluid--2 spots I both Stay as Young as You Are with and without music. 1993. TRT: Circa 1:00
Box 77
137. Daily UV Protectant--Ultimate Combination. 1993. TRT: :15
Box 77
138. Oil Free Oil of Olay / Foaming Face Wash--Perfect Moisture / Face It. 1993. TRT: :30
Box 77
139. Oil Free Oil of Olay--Perfect Moisture. 1993. TRT: :15
Box 77
140. Oil Free Oil of Olay--Shine. 1993. TRT: :30
Box 77
141. Oil of Olay/DUVP--Jennifer Capriati / DUVP. 1993. TRT: :30
Box 77
142. Bath Bar--Down the Drain / Liquid (photomatic). 1993. TRT: :30
Box 77
143. Bath Bar--Down the Drain / Bubbles (photomatic). 1993. TRT: :30
Box 77
144. Bath Bar--Burning Issue / Bubbles. 1993. TRT: :30
Box 77
145. Beauty Fluid--Without Question Rev. 1993. TRT: :30
Box 77
146. Beauty Fluid--Promises Around the World / Titles. 1993. TRT: :30
Box 77
147. Beauty Fluid--2 spots (both Promises 93). 1993. TRT: :45
Box 77
148. Beauty Fluid--3 spots (all Lie #1). 1993. TRT: 1:00
Box 78
149. Beauty Fluid--2 spots (both Lie/Young). 1993. TRT: 1:00
Box 78
150. Bath Bar--2 spots (both Dancing Questions). 1993. TRT: 1:05
Box 78
151. Oil of Olay--Together At Last Rev. (Photomatic). 1993. TRT: :30
Box 78
152. Oil of Olay--4 video storyboards. 1993. TRT: 2:00
Box 78
153. DUVP--I Didn't Believe Rev. w/super. 1993. TRT: :30
Box 78
154. Beauty Fluid--Promises Guaranteed. 1993. TRT: :30
Box 78
155. Daily UV Protectant--Dermatologists Say. 1993. TRT: :15
Box 78
156. Daily UV Protectant--Dermatologists Say / Wrinkles. 1993. TRT: :15
Box 78
157. Beauty Fluid--2 spots (both Promises Renewal. 1993. TRT: 1:00
Box 78
158. Oil of Olay--Apple II / Dubbed. 1993. TRT: :30
Box 78
159. Oil of Olay--Skin Visualization Exploratory. 1993. TRT: :10
Box 78
160. Bath Bar--Secret Weapon New/ Rev. 1993. TRT: 1:00
Box 78
160A. Bath Bar--Down the Drain New/Rev. 1993. TRT: :30
Box 78
161. Oil of Olay--2 spots. 1993. TRT: 1:00
Box 78
162. Bath Bar--2 spots (both Dancing Questions non-pH). 1993. TRT: 1:00
Box 78
163. Beauty Fluid--2 spots (both Promises Renewal) Rev. 1993. TRT: 1:00
Box 79
164. Oil of Olay--Promises Renewal Version 3. 1993. TRT: :30
Box 79
165. Daily UV Protectant Dermatologists Say--Wrinkles. 1993. TRT: :15
Box 79
166. Oil of Olay--2 spots (both Perfect Moisture). 1993. TRT: :45
Box 79
167. Beauty Fluid--Women Know / Score. 1993. TRT: :30
Box 79
168. Beauty Fluid--Inside Conversation / Powder Room. 1993. TRT: :30
Box 79
169. Beauty Fluid--Promises Renewal w/Because. 1993. TRT: :15
Box 79
170. Oil of Olay--Promises Renewal Revised Master. 1993. TRT: :15
Box 79
170A. Beauty Fluid--Promises Renewal Rev 1. 1993. TRT: :15
Box 79
171. Oil of Olay--White Space Copy-- Grey Colombia Master. 1993. TRT: :20
Box 79
172. Beauty Fluid--Promises Renewal Rev 2. 1993. TRT: :15
Box 79
173. Hydrogel--2 spots (both Perfect Moisture). 1993. TRT: 1:00
Box 79
174. Oil of Olay--Warning Three. 1993. TRT: :30
Box 79
175. Oil of Olay--2 spots (both Perfect Moisture Non New Rev. 1). 1993. TRT: :45
Box 79
176. Olay Hydro-Gel--2 spots (both Pure Brilliance). 1993. TRT: :45
Box 79
177. Olay Hydro-Gel--2 spots (both Sources U.S.). 1993. TRT: :45
Box 79
179. Beauty Fluid--2 spots (both Promises Renewal w/o 800#). 1993. TRT: :45
Box 80
180. Renewal Cream--4 spots. 1993. TRT: 2:15
Box 80
181. Daily UV Protectant--Per/35/027/E/T NTSC. 1993. TRT: Not indicated.
Box 80
182. Olay Renewal Cream--4 spots. 1993. TRT: 2:15
Box 80
183. Oil of Olay--Double Jeopardy. 1993. TRT: :30
Box 80
184. Bath Bar--2 spots. 1993. TRT: 1:00
Box 80
185. Bath Bar--2 spot (Not for air). 1993. TRT: 1:00
Box 80
186. Oil of Olay--2 spots. 1993. TRT: 1:00
Box 80
187. Beauty Fluid--2 spots (both Above). 1993. TRT: :45
Box 80
188. Oil of Olay--2 spots-- (both If). 1993. TRT: :45
Box 80
189. Oil of Olay--2 spots-- (both Promises Renewal w/o 800#). 1993. TRT: :45
Box 80
190. Oil of Olay--2 spots. 1993. TRT: Circa 1:00
Box 80
191. Bath Bar--Double Jeopardy Non New Vers. 1993. TRT: :30
Box 80
192. Beauty Fluid--2 spots (both Promises Renewal w/o 800#). 1993. TRT: :45
Box 80
193. Bath Bar--Dermatologists Prefer/Rev. 1993. TRT: :15
Box 80
194. CF-1--2 spots (both Caring/Lipstick (Photomatic). 1993. TRT: 1:00
Box 80
195. Oil of Olay CF-1--2 spots (both Equity). 1993. TRT: 2:00
Box 81
196. Renewal Cream--Numbers Ver. B. 1993. TRT: :37
Box 81
197. B-22--Everybody's Talking Rev. 3 (photomatic). 1993. TRT: :45
Box 81
198. Beauty Fluid--4 spots. 1993. TRT: 1:30
Box 81
199. Olay Bath Bar--She Switched Ver C. 1993. TRT: :30
Box 81
200. Renewal Cream--2 spots. 1993. TRT: 1:00
Box 81
201. Olay B-22--2 spots. 1993. TRT: 1:00
Box 81
202. Oil of Olay--5 spots (Rip-O-Matic). 1994. TRT: Circa 3:00
Box 81
203. Oil of Olay--Lipstick Foundation--3 spots. 1994. TRT: Circa 1:30
Box 81
204. Oil of Olay--Everybody's Talking. 1994. TRT: :45
Box 81
205. Oil of Olay Renewal Cream--Know Where to Look. 1994. TRT: Not indicated.
Box 81
206. Renewal Cream--Know Where to Look w/Hydroxy. 1994. TRT: :30
Box 81
207. Olay--Promises--Renewal Puerto Rico (With Mex Demo). 1993. TRT: :30
Box 81
209. Olay--Dermatologists Say R/2 CC. 1994. TRT: :15
Box 81
210. Beauty Fluid--4 spots. 1994. TRT: 2:00
Box 81
211. Beauty Fluid--Photomatics--3 spots. 1994. TRT: 1:30
Box 81
212. Renewal Cream--2 spot (both Know Where to Look). 1994. TRT: :45
Box 82
213. Beauty Fluid--8 spots Master. 1994. TRT: Circa 4:00
Box 82
214. Beauty Fluid--I Didn't Believe Rev. 3. 1994. TRT: :30
Box 82
215. Beauty Fluid--Extraordinary Women--Alex Jones. 1994. TRT: :30
Box 82
216. Beauty Fluid--Notice/ Department Store Revised. 1994. TRT: :30
Box 82
217. Beauty Fluid Photomatic--Deep Down Rev. 2 Master. 1994. TRT: :30
Box 82
218. Renewal Cream--4 spots (all Regrets/). 1994. TRT: 2:00
Box 82
219. Oil of Olay SC-23--Dermscan. 1994. TRT: Circa:30
Box 82
220. Beauty Fluid--Skin Deep. 1994. TRT: :30
Box 82
221. Beauty Fluid--NFA. 1994. TRT: :30
Box 82
222. Oil of Olay Beauty Fluid--Job Interview. 1994. TRT: :30
Box 82
223. Beauty Fluid--Women Know Swear by It. 1994. TRT: :30
Box 82
224. Oil of Olay--2 spots Master. 1994. TRT: 1:00
Box 82
225. Oil of Olay--2 spots Master. 1994. TRT: 1:00
Box 82
226. Oil of Olay--Elecator Rev. 1. 1994. TRT: Circa:30
Box 82
227. Oil of Olay Renewal Cream--Second Chance Master. 1994. TRT: :30
Box 82
228. Beauty Fluid--Laugh Rip-O-Matic. 1994. TRT: :30
Box 83
229. Oil of Olay--2 spots (both Everybody's Talking). 1994. TRT: 1:00
Box 83
230. Oil of Olay--What Women Know, Clock Master. 1994. TRT: :30
Box 83
231. Women Know--Swears by It. 1994. TRT: :30
Box 83
232. End Benefit Skin Visualization. 1994. TRT: 8:00
Box 83
233. Beauty Fluid--Who are Extraordinary Women Master. 1994. TRT: Circa :30
Box 83
234. Oil of Olay Renewal Cream--2 spots (both Guaranteed). 1994. TRT: :45
Box 83
235. Bath Bar--Secret Derm / Dr. Ruth. 1994. TRT: :30
Box 83
236. Moisture Tint--Perfection Rev. 1994. TRT: :30
Box 83
237. Bath Bar--2 spots (both Secret Derm / Dr.). 1994. TRT: 1:00
Box 83
238. Renewal Cream--2 spots (both Born Again Skin). 1994. TRT: 1:11
Box 83
239. Bath Bar--Secret Derm / Dr. Katherine Treherne. 1994. TRT: :30
Box 83
240. Bath Bar--Down the Drain / Non New. 1994. TRT: :30
Box 83
241. Beauty Fluid--Right Where I Am Dale. 1994. TRT: :30
Box 83
242. Renewal Cream--2 spots (both Guaranteed Revised). 1994. TRT: :45
Box 83
243. Olay--Fountain of Youth / Barbara. 1994. TRT: :30
Box 83
246. Bath Bar--2 spots (both Woman Rev.). 1994. TRT: 1:00
Box 84
248. Body Wash--Everybody's Talking. 1994. TRT: :45
Box 84
251. Renewal Cream. 1994. TRT: :30
Box 84
252. Oil of Olay-End Benefit Visualization--8 spots. 1994. TRT: Circa 4:00
Box 84
253. Oil of Olay--Moisture Tint Exploratory. 1994. TRT: Not indicated.
Box 84
254. Oil of Olay Sheer Perfection (tint over application shot) - Suzanne Vers. 2 (Final Tested Vers.). 1994. TRT: Not indicated.
Box 84
255. Renewal Cream--Jullian Johnson Gentle revised. 1994. TRT: :30
Box 84
256. Renewal Cream--Jullian/Inventor. 1994. TRT: :30
Box 84
257. Oil of Olay--2 spots; Renewal Cream--4 spots. 1994. TRT: 3:00
Box 84
260. Oil of Olay DUVP--Lifetime Jennifer alt. W/ Super. 1995. TRT: :30
Box 84
261. Creative Brief. Circa 1995. TRT: Not indicated.
Box 84
281. Foundation--9 spots; Lipstick--4 spots. Circa 1995. TRT: Circa 7:00
Box 84
No number. Daily Renewal; Protective Renewal; Daily Renewal Cleaner; Revitalizing Eye Gel; Daily Renewal Cream--5 spots. Circa 1995. TRT: Circa 2:30
Box 84
No number. Oil of Olay--23 spots (list enclosed--no times). Circa 1995. TRT: Circa 12:00
Box 84
Misc. 40. Tiegs Bike Race Rev. Undated. TRT: Not indicated.
Box 84
Master Reel. Undated. TRT: Not indicated.
Box 84
[Paine, Webber, Jackson, Curtis: see box 86]
Box 84
1 Master. Pan Am-- Master Reel #1--34 spots (list enclosed). Undated. TRT: Not indicated.
Box 85
R-2 Master. Pan Am Master R-2 (no list). Undated. TRT: Not indicated.
Box 85
3 Master. Pan Am Master Reel 3 (no list). Undated. TRT: Not indicated.
Box 85
4 Master. Pan Am Master Reel 4 (list enclosed). Undated. TRT: 11:00
Box 85
5 Master. Pan Am Master Reel 5 (no list). Undated. TRT: Not indicated.
Box 85
6 Master. Pan Am Master Reel 6 (no list). Undated. TRT: Not indicated.
Box 85
48. Pan Am Shuttle--4 spots. 1986. TRT: 2:00
Box 85
49. Shuttle--4 spots. 1986. TRT: 2:00
Box 85
50. Pan Am--Man-Competition DCA-Rev. 1986. TRT: :30
Box 85
51. Shuttle--4 spots (1986 World Series). 1986. TRT: 2:00
Box 85
52. Shuttle--3 spots. 1986. TRT: 2:30
Box 85
54. Shuttle--2 spots (both Man-Legroom / Horse) Master. Undated. TRT: 1:00
Box 85
54A. Shuttle--Man-Legroom / Horse Master. 1988. TRT: :30
Box 85
55. Shuttle--2 spots (both Man-Have not). 1987. TRT: 1:00
Box 85
69. Shuttle--One Hour Meeting Rev. 1987. TRT: :30
Box 85
Misc. 35. Compilation. Undated. TRT: Not indicated.
Box 85
1. Man on Camera. Circa 1975. TRT: Not indicated.
Box 86
2. Man on Camera (Gag Version). Circa 1975. TRT: 1:00
Box 86
3. Organization. 1975. TRT: :50
Box 86
#1. Summer Jobs--3 spots. 1983. TRT: 1:10
Box 86
Misc. 60. Benson Hedge--Disadvantages Rowboat. Undated. TRT: :30
Box 86
Misc. 62. PM 100's--4 spots. 1987. TRT: 2:00
Box 86
Misc. 63. Benson Hedges--2 spots Master (see also box 118--WRG 46 for all commercials? & box 121--WRG 107). Undated. TRT: 2:00
Box 86
4 spots. 1991. TRT: 1:00
Box 86
[Pringles: (see boxes 87-95]
Box 86
12. Overnight Deliveries--9 spots. 1985. TRT: 4:30
Box 86
16. Overnight Delivery--Birds. 1985. TRT: :30
Box 86
Master Reel. Purolator Master Reel (no list). Circa 1985. TRT: Not indicated.
Box 86
Gain Show and Smell Challenge--6 spots. 1997. TRT: 3:15
Box 86
1A. Gain--7 spots. Undated. TRT: Circa 4:30
Box 86
Gain--4 spots plus gag spot (list enclosed). Undated. TRT: 1:45+
Box 86
Gain--22 spots (list enclosed). Undated. TRT: Not indicated.
Box 86
Gain--may be same as above. Undated. TRT: Not indicated.
Box 86
R-1. Pringles Master R-1 (no list). Undated. TRT: Not indicated.
Box 87
10. Pringles National Advertising--27 spots (list enclosed). 1979. TRT: 16:00
Box 87
16. Pringles--4 spots. 1981. TRT: 2:45
Box 87
23A. Pringles--Fever / Track Meet. 1981. TRT: :45
Box 87
33. Pringles--2 spots (both Models…). 1982. TRT: 1:00
Box 87
34. Pringles--Fever-School Pictures. 1982. TRT: :30
Box 87
35. Pringles--Fever-School Pictures Rev. I. 1982. TRT: :30
Box 87
37. Pringles--2 spots. 1982. TRT: 1:15
Box 87
38. Pringles--Chuck McCann--Actor; Non Air Demo Audition; Stan Dragoti--Director. 1982. TRT: Not indicated.
Box 87
39. Pringles--Michael Pritchard--Actor; Non Air Demo Audition; Stan Dragoti--Director. 1982. TRT: Not indicated.
Box 87
45. Pringles--Hot Potato/ Rev. (quick & rough). 1982. TRT: :30
Box 87
46. Pringles--2 spots (both Saturday Night Fever). 1983. TRT: 1:00
Box 87
47. Pringles--Hot Potato. 1983. TRT: :30
Box 87
48. Pringles--Hot Potato w/o Idaho. 1983. TRT: :30
Box 87
49. Pringles Cheez-ums--Twice the Taste (quick & rough). 1983. TRT: :30
Box 87
50. Pringles--Big Potato. 1983. TRT: :30
Box 87
51. Pringles--2 spots (both Get the Fever). 1983. TRT: 1:00
Box 88
52. Pringles--2 spots (both Airplane). 1983. TRT: 1:00
Box 88
53. Pringles Cheez-ums--The Big Cheese/New. 1983. TRT: :30
Box 88
54. Pringles--Airplane / Growing Can Rev. 1983. TRT: :30
Box 88
55. Pringle's Cheez-ums--The Big Cheese / New-Revised. 1983. TRT: :30
Box 88
56. Pringles-- Models-Silver. 1984. TRT: :30
Box 88
57. Pringles--Thicker Dipper. 1984. TRT: :30
Box 88
58. Pringle's Cheez-ums-- The Big Cheese / Non-New. 1984. TRT: :30
Box 88
59. Pringles Light Potato Chips--Party. 1984. TRT: :30
Box 88
60. Pringles Light Potato Chips--Lifeguard. 1984. TRT: :30
Box 88
61. Pringles--3 spots (all Break for Pringles). Circa 1984. TRT: 2:00
Box 88
62. Pringles--Catch the Fever. 1984. TRT: :30
Box 88
63. Pringles Thicker Dipper. 1984. TRT: :30
Box 88
64. Pringles Rippled Potato Chips--Thicker Dipper. Circa 1984. TRT: :30
Box 88
65. Pringles--Movie Madness. 1984. TRT: :30
Box 88
66. Pringles--Catch the Fever Rev. 1985. TRT: :30
Box 88
67. Pringles Cheez-ums--Cheez-ums / Non-New. 1985. TRT: :30
Box 89
68. Pringles Sour Cream'n'Onion--Dip is in the Chip Rev. 1. 1985. TRT: :30
Box 89
69. Pringles--Movie Madness / A-Team. 1985. TRT: :30
Box 89
70. Pringles Sour Cream'n'Onion-- The Dip is in the Chip. 1984. TRT: :30
Box 89
71. Pringles Sour Cream'n'Onion--1984 Dip is in the Chip Rev. 2. 1985. TRT: :30
Box 89
72. Movie Madness Rev. I. 1985. TRT: :30
Box 89
73. Pringles--2 spots (both Movie Madness Hot Potato / Rooftop). 1985. TRT: 1:00
Box 89
74. Pringles--Hot Potato Pool. 1985. TRT: :30
Box 89
75. Pringles--Return to Oz. 1985. TRT: :30
Box 89
76. Pringles Sour Cream'n'Onion--2 spots (both The Dip is in the Chip/ Non-New / Rev. 1) Master. 1985. TRT: 1:00
Box 89
77. Pringle's Sour Cream'n'Onion--2 spots (both Thicker Dipper / Non-New / Rev. 1) Master. 1985. TRT: 1:00
Box 89
78. Pringles Cheez-ums--2 spots (both Cheez-ums Non-New / Rev. 1) Master. 1985. TRT: 1:00
Box 89
79. Pringles--Return to Oz Rev. 1. 1985. TRT: :30
Box 89
80. Pringles--Return to Oz Rev. 2. 1985. TRT: :30
Box 89
81. Pringles--Beak for Pringles Sliding Tag. 1985. TRT: :45
Box 89
82. Pringles Light--2 spots. 1985. TRT: 1:00
Box 89
83. Pringles Potato Chip--Chips. 1985. TRT: :30
Box 90
84. Pringles--2 spots (both Models-). Circa 1985. TRT: 1:00
Box 90
85. Ripples Potato Chips--Final Gulp. 1985. TRT: :30
Box 90
86. Pringles Cheez-ums--The Big Cheese/ :15. 1985. TRT: :15
Box 90
87. Pringles Cheez-ums--Cheez-ums No-New / Sliding Tag Rev. 2. 1985. TRT: :30
Box 90
88. Pringles--Tennis Match Reebok. 1985. TRT: :30
Box 90
89. Pringles SC& O--Dip is in the Chip. 1986. TRT: :15
Box 90
90. Pringles--Theatre. 1986. TRT: :30
Box 90
91. Pringles--2 spots (both The New Big Cheese) . 1986. TRT: 1:15
Box 90
92. Pringles--The Name's Butter'n'Herbs. 1986. TRT: :30
Box 90
93. Pringles Light Potato Chips--Tennis Match / Non-Reebok Master. 1986. TRT: :30
Box 90
94. Pringles--The New Big Cheese Rev. 1. 1986. TRT: :30
Box 90
95. Light--Tennis Match / Non-Reebok Rev. 1987. TRT: :30
Box 90
96. Pringles--6 spots. 1987. TRT: 3:00
Box 90
97. Pringles--Gymnastics Fever Super. 1987. TRT: :30
Box 90
98. Pringles Light BBQ Potato Chips--Santa Fe. 1987. TRT: :30
Box 90
99. Pringles--3 spots Master. 1987. TRT: Circa 1:30
Box 91
100. Pringles--3 spots (same as above). 1987. TRT: Circa 1:30
Box 91
101. Chris Hammer. Undated. TRT: Not indicated.
Box 91
102. Pringles--V.O. Transfer. 1987. TRT: Not indicated.
Box 91
104. Pringles Idaho Ripples--Fasten Your Taste Buds. 1987. TRT: :30
Box 91
105. Amazing Corn Crisps--Man & Boy. 1988. TRT: :30
Box 91
106. Amazing Corn Crisps--Amazing Recipe. 1988. TRT: :30
Box 91
107. Amazing Corn Crisps--Birdie. 1988. TRT: :30
Box 91
108. Pringles Light Ranch--Country Girls. 1988. TRT: :30
Box 91
109. Pringles--3 spots (all Camping Rescue). 1988. TRT: 1:45
Box 91
110. Pringles Corn Crisps--The Gimmies. 1988. TRT: :30
Box 91
111. Pringles--2 spots. Circa 1988. TRT: 1:00
Box 91
112. Pringles--Car Revised. Circa 1988. TRT: :30
Box 91
113. Pringles Corn Crisps--Silo Rev. Circa 1989. TRT: :30
Box 91
114. Pringles Corn Crisps--Silo Rev. 3. 1989. TRT: :30
Box 91
114A. Pringles Corn crisps--Silo Rev. 3. 1989. TRT: :30
Box 91
114A. Pringles Corn crisps--Silo Rev. 3. 1989. TRT: :30
Box 92
115. Pringles Rippled--Cabin Fever Drink Rev. Circa 1989. TRT: :30
Box 92
116. Pringles Light--2 spots (both Flavors). Circa 1989. TRT: 1:00
Box 92
117. Pringles--Once You Pop.. 1989. TRT: :30
Box 92
119A. Pringles--Pringle Bells Rev. 1989. TRT: :30
Box 92
120. Pringles Corn Crisps--Health Club. 1990. TRT: :30
Box 92
121. Pringles--Once You Pop Rev. (Zoom on). 1990. TRT: :30
Box 92
121A. Pringles--Once Your Pop Rev. (Zoom on titles). 1989. TRT: :30
Box 92
122. Pringles--Build. 1990. TRT: :30
Box 92
123. Pringles Corn Crisps--More & Less. 1990. TRT: :30
Box 92
124. Pringles--3 spots. 1990. TRT: :30
Box 92
125. Pringles Corn Crisps--Cornomonials. 1990. TRT: :30
Box 92
126. Pringles--2 spots (both Crunch It Up). 1990. TRT: 1:00
Box 92
127. Pringles Corn Crisps--More and Less Rev. 2. 1990. TRT: :30
Box 92
128. Festiva--Pringles--2 spots (both Conga Line). 1990. TRT: 1:00
Box 92
129. Festiva--Conga Line Alt. 1990. TRT: :30
Box 92
130. Pringles Corn Crisps--2 spots (both Conga Line/Alt) Master. 1991. TRT: 1:00
Box 93
132. Pringles Corn Crisps--Incredible / Lightomonials. 1991. TRT: :30
Box 93
133. Pringles--2 spots (both More & Less) . 1991. TRT: :45
Box 93
134. Pringles--More and Less / Black Can. 1991. TRT: :30
Box 93
135. Pringles--Fresher Ways. 1991. TRT: :30
Box 93
136. Pringles Light--2 spots (both Lightomonials Master). 1991. TRT: 1:00
Box 93
137. Pringles--Rhapcity. 1991. TRT: :30
Box 93
138. Pringles--Rhapcity. 1991. TRT: :30
Box 93
139. Pringles--Rhapcity Revised. 1991. TRT: :30
Box 93
140. Pringles Light--Lightomonials Non-New, Rev. 1991. TRT: :30
Box 93
141. Pringles Dyna Bites--6 milk Demos (list enclosed). 1992. TRT: Circa 3:00
Box 93
142. Pringles--2 spots (both Conga Line) Rev. 2 Comp. 1992. TRT: 1:00
Box 93
143. Pringles Light--Lightomonials 2. 1992. TRT: :15
Box 93
144. Pringle's BBQ--Wild Tang. 1992. TRT: :15
Box 93
145. Pringle's BBQ--Wild Tang / Lightomonials. 1992. TRT: :30
Box 93
146. Pringles--2 spots (both Losing It) . 1992. TRT: 1:00
Box 93
148. Pringles-- Fresher Ways Rev. 1992. TRT: :30
Box 94
149. Pringles--Acapella Yogi. 1992. TRT: :30
Box 94
150. Pringles--2 spots (both Festivas land). 1992. TRT: 1:00
Box 94
151. Pringles--Rhapcity Rev. 3. 1992. TRT: :30
Box 94
152. Pringle's--Yogi Rev. 1. 1992. TRT: :30
Box 94
153. Pringles--Yogi Rev. 2. 1992. TRT: :30
Box 94
154. Pringles--Fresher Ways Large. 1992. TRT: :30
Box 94
155. Pringles Sour Cream & Onion--Volleyball. 1993. TRT: :30
Box 94
156. Pringles--Crunch Happy. 1993. TRT: :30
Box 94
157. Pringles-- 2 spots (both Crunch Happy) . 1993. TRT: 1:00
Box 94
158. Pringles Cheez-ums--Kid Rap. Circa 1993. TRT: :30
Box 94
159. Pringles--3 spots. Circa 1993. TRT: 1:30
Box 94
160. Pringles--Right Crisps--That's Right. 1994. TRT: :30
Box 94
161. Pringles--2 spots (both Crunch Happy). 1994. TRT: 1:00
Box 94
162. Pringles--Right Crisps--Light to Right. 1994. TRT: :30
Box 94
163. Pringles Plus--7 spots. 1994. TRT: 3:30
Box 94
166. Pringles--Pringles World Meeting 1994. 1994. TRT: Not indicated.
Box 95
167. Pringles--3 spots (all Cool / Not Cool). 1994. TRT: Circa 1:30
Box 95
168. Pringles--Value Revised. 1994. TRT: :30
Box 95
168A. Pringles--Value Revised. 1994. TRT: :30
Box 95
169. Pringles--Tip Song. 1994. TRT: :30
Box 95
170. Pringles--Crunchious Master. 1994. TRT: :30
Box 95
171. Pringles--Cool Pop. 1994. TRT: :30
Box 95
172. Pringles--Value Happy. 1994. TRT: :15
Box 95
173. Pringles--Plus Mom. 1995. TRT: :30
Box 95
174. Pringles Plus--Plus Mom Rev. 1. 1995. TRT: :30
Box 95
168, 189, 170. Pringles--3 spots. 1994. TRT: 1:30
Box 95
Pringles--17 spots (list enclosed). Undated. TRT: Not indicated.
Box 95
1. Banner Master Reel 1. Undated. TRT: Not indicated.
Box 95
2. Banner Master Reel 2. Undated. TRT: Not indicated.
Box 95
Procter & Gamble Citrus Hill--P& G-- Master reel. Undated. TRT: Not indicated.
Box 95
Procter & Gamble F-97 Coldspot--P& G Master Reel. Undated. TRT: Not indicated.
Box 95
1. Folgers Gourmet Supreme--4 spots. 1987. TRT: 3:30
Box 96
2. Folgers Gourmet Supreme--4 spots. 1987. TRT: 3:30
Box 96
3. Folgers Gourmet Supreme Coffee-2 spots (both Club). 1987. TRT: 1:45
Box 96
4. Folgers Gourmet Supreme--Wake Up Your Day. 1987. TRT: :45
Box 96
5. Folgers Gourmet Supreme--Wake Up Your Day/ Rev. 1. 1987. TRT: :45
Box 96
6. Folgers Gourmet Supreme--Wake Up Your Day. 1987. TRT: :30
Box 96
7. Folgers Gourmet Supreme--Jar Out of Can (Crystal) . 1987. TRT: :30
Box 96
8. Folgers--Club. 1987. TRT: :30
Box 96
9. Jar Out of Can. 1987. TRT: :30
Box 96
10. Folgers Gourmet Supreme--Mountain Site. Circa 1987. TRT: :30
Box 96
11. Folgers Gourmet Supreme (Vacuum) --Ship. 1988. TRT: :30
Box 96
12. Folgers--Club Adventure. Circa 1988. TRT: 2:00
Box 96
1. F-90--The Flavor's Big. 1980. TRT: 1:00
Box 96
2. F-90--Ten Feet Tall. 1981. TRT: 1:00
Box 96
3. F-90--2 spots Master. 1981. TRT: Circa 2:00
Box 96
4 spots (1. Cornillas; 2. Carambas; 3. Mavericks; 4. Chico, Pepe, Lopez, Rios). 1986. TRT: 2:00
Box 96
2. F-123--Mr. Chunks. 1986. TRT: :30
Box 97
3. Project Caroline--F123-A & F123-B. 1986. TRT: Circa 1:00
Box 97
[Procter & Gamble: Gain, see boxes 30-32, & 86]
Box 97
1. Gleem #1. Undated. TRT: Not indicated.
Box 97
2. Gleem #2--Friends. 1975. TRT: :30
Box 97
1. OC-4--The Spa Family. 1984. TRT: 1:00
Box 97
2. OC-4--The Spa Family Citrus Hill. 1984. TRT: 1:00
Box 97
3. OC-4--Natasha / Revised. 1984. TRT: 1:00
Box 97
4. OC-4--3 spots (all Concert). 1984. TRT: 3:00
Box 97
5. OC-4--5 spots (all Concert). 1984. TRT: 5:00
Box 97
R-1. Liquid Prell Master (Old Book) R-1. Undated. TRT: Not indicated.
Box 97
R-2. Prell Master R-2. Undated. TRT: Not indicated.
Box 97
3. Prell Master 3. Undated. TRT: Not indicated.
Box 97
R-4. Prell Master R-4. Undated. TRT: Not indicated.
Box 97
5. Prell Master Reel 5. Undated. TRT: Not indicated.
Box 97
28. Prell Historical TV Copy Review Reel spots (list enclosed; also Liquid Prell Copy Strategy Chronology--text). 1954-1977. TRT: Not indicated.
Box 97
15. Safeguard Historical Reel--maybe 13 spots. 1977. TRT: Not indicated.
Box 97
Misc. 51. Safeguard--2 spots-- Confidence & Lessons. 1982. TRT: 2:00
Box 98
54. Safeguard--Innocent Wife. 1982. TRT: :45
Box 98
61. Safeguard--2 spots (both Give Your Body the Best). 1983. TRT: 1:15
Box 98
77. Safeguard--Woman. 1984. TRT: :30
Box 98
90. Safeguard Soap--3 spots. 1987. TRT: 1:30
Box 98
112. Safeguard--People Person Rev. (David Lucas & new VO). 1989. TRT: :30
Box 98
Safeguard--Happy Town--4 spots. Undated. TRT: Circa 2:00
Box 98
Safeguard-- Master Reel (Old Book 0 to 554). Undated. TRT: Not indicated.
Box 98
Safeguard-- Master #1 (New Book). Undated. TRT: Not indicated.
Box 98
R-2. Safeguard-- Master R-2. Undated. TRT: Not indicated.
Box 98
3. Safeguard-- Master R-3. Undated. TRT: Not indicated.
Box 98
R-4. Safeguard-- Master R-4. Undated. TRT: Not indicated.
Box 98
1. Spic & Span Master Reel #1 (#1-37). Undated. TRT: Not indicated.
Box 98
2. Spic & Span Master Reel #3. Undated. TRT: Not indicated.
Box 98
#1. Sure Master Reel 1--52 spots (listed on cover). Undated. TRT: Circa 40:00
Box 98
#2. Sure Master Reel 2 (old book). Undated. TRT: Not indicated.
Box 98
R-3. Sure Master Reel 3. Undated. TRT: Not indicated.
Box 99
R-4. Sure Master Reel 4. Undated. TRT: Not indicated.
Box 99
R-5. Sure Master Reel 5. Undated. TRT: Not indicated.
Box 99
R-6. Sure Master Reel 6. Undated. TRT: Not indicated.
Box 99
4. Sure Aerosol--American Song. 1976. TRT: 1:00
Box 99
Misc. 5. SURE--WORKING GIRL REV. 1977. TRT: 1:00
Box 99
24. Sure--Sure Demos #1. 1977. TRT: Not indicated.
Box 99
Misc. 33. Sure--2 spots--College Man & Housewife. 1979. TRT: 2:00
Box 99
88. Sure Variety--Raise Your Hand Master. 1992. TRT: :45
Box 99
139. Sure Deodorant--4 spots. 1988. TRT: 1:00
Box 99
146. Sure--Raise Your Hand--89. 1989. TRT: :30
Box 99
1. V-30--6 spots (all Black Magic). 1986. TRT: 3:00
Box 99
2. V-30--2 spots--Black Is & Black is Family. Circa 1986. TRT: 1:30
Box 99
3. V-30--Black Is Revised Master. Circa 1986. TRT: :45
Box 99
4. V-30-- Black is Family Rev. Circa 1986. TRT: :45
Box 99
P& G 1. Corporate--2 spots (both Galaxy of Savings). 1977. TRT: 1:00
Box 99
P& G 2. Shower of Savings--5 spots. 1978. TRT: 2:30
Box 100
P& G 3. 14 Brands--Breakfast Couple. 1980. TRT: :30
Box 100
P& G 4. Olympic Promo--Turn Dimes Into Gold. 1984. TRT: :30
Box 100
P& G 5. Citrus Hill Plus Calcium--3 spots (see boxes 95 & 97). 1986. TRT: 1:45
Box 100
P& G 6. Olympic Promotion--Winning Symbol. 1984. TRT: 15
Box 100
P& G 7. Procter & Gamble--2 spots (both Star Trek Video Game Offer). 1984. TRT: 1:00
Box 100
Misc. 24. 1974. TRT: Not indicated.
Box 100
R-1. Chex Master R-1 (new book). Undated. TRT: Not indicated.
Box 100
2. Chex Master #2. Undated. TRT: Not indicated.
Box 100
3. Chex Master #3. Undated. TRT: Not indicated.
Box 100
A. Cereal Master Reel A (old book). Undated. TRT: Not indicated.
Box 100
B. Chex Master Reel B. Undated. TRT: Not indicated.
Box 100
17. Bran Chex--Calif. Undated. TRT: Not indicated.
Box 100
17A. Bran Chex Historical Reel--20 spots (list enclosed). 1986. TRT: 1:00
Box 100
18. Chex Cereals--2 spots. 1978. TRT: 1:00
Box 100
28. Chex Cereals--Historical Reel. 1980. TRT: Not indicated.
Box 100
29. Chex--no list. 1980. TRT: 7:00
Box 101
30. Ralston Purina Screening Reel. 1974. TRT: 15:00
Box 101
Misc. 34. Ralston Chex--2 spots. 1978. TRT: 1:00
Box 101
97. Bran Chex Cereal--Eat and Go NFA Gag spot. 1986. TRT: :30
Box 101
98. Bran Chex Brand Cereal--4 spots. 1987. TRT: 1:30
Box 101
#1. Dog Chow Master Reel #1 (old book). Undated. TRT: Not indicated.
Box 101
#2. Dog Chow Master Reel #2. Undated. TRT: Not indicated.
Box 101
R-3. Dog Chow Master R-3. Undated. TRT: Not indicated.
Box 101
R-4. Dog Chow Master R-4. Undated. TRT: Not indicated.
Box 101
R-5. Dog Chow Master R-5. Undated. TRT: Not indicated.
Box 101
R-6. Dog Chow Master R-6. Undated. TRT: Not indicated.
Box 101
Misc. 14. Dog Chow--4 spots. 1977. TRT: Circa 2:00
Box 101
18. Dog Chow-- (Compilation Reel) 78 spots (list enclosed). 1973-1976. TRT: Circa 39:00
Box 101
18A. Dog Chow--Historical Reel--36 spots (list enclosed). 1972-1976. TRT: 18:00
Box 101
Misc. 22. Dog Chow--Liver Dog Chow (see also Box 124Misc 6 for 1 spot). 1977. TRT: :30
Box 101
1. French Toasties--5 spots. 1977. TRT: 2:30
Box 101
2. French Toast Cereal--4 spots. 1978. TRT: Circa 2:00
Box 102
3. French Toastettes--2 spots. 1978. TRT: 1:00
Box 102
1. Freakies--Surf's Up. 1987. TRT: :30
Box 102
2. Freakies--Surf's Up (same as above--library copy). 1987. TRT: :30
Box 102
3. Freakies--Cat's Bowl. Circa 1987. TRT: :30
Box 102
4. Project Ha Ha / Freakies--2 spots. 1987. TRT: 1:00
Box 102
5. Project Ha Ha--2 spots. 1988. TRT: 1:00
Box 102
6. Project Ha Ha--Changes (animatic). 1988. TRT: :30
Box 102
1. 11 spots (list enclosed) . 1977. TRT: 8:30
Box 102
1. Moonstones--Kidnap. 1977. TRT: :30
Box 102
2. Moonstones--Tank / Moonzoom. 1977. TRT: :30
Box 102
3. Moonstones--Historical Reel--12 spots (list enclosed). 1977. TRT: 8:00
Box 102
4. Moonstones--Kidnap / Limited Animation. 1977. TRT: :30
Box 102
Composite Reel. Undated. TRT: Not indicated.
Box 102
#1. Tender Vittles Master Reel (old book) (partial list). Undated. TRT: Not indicated.
Box 102
#2. Tender Vittles Master #2. Undated. TRT: Not indicated.
Box 102
#3. Tender Vittles Historical Reel--26 spots (list enclosed). 1977. TRT: Circa 14:00
Box 103
R-4. Tender Vittles Master R-4 (partial list). Undated. TRT: Not indicated.
Box 103
14A. Tender Vittles Historical#13-#25--18 spots (list enclosed.). Undated. TRT: 9:00
Box 103
33. Tender Vittles--3 spots. 1981. TRT: 1:30
Box 103
37. Tender Vittles--2 spots Pompadour & Gerald Rev #1. Circa 1982. TRT: 1:00
Box 103
38. Tender Vittles--Confucious Picks. 1983. TRT: :30
Box 103
40. Tender Vittles--The Clump. 1983. TRT: :30
Box 103
41. Tender Vittles--The Clump. 1983. TRT: :15
Box 103
42. Catviar--Tap Your Toes. 1984. TRT: :30
Box 103
43. Tender Vittles--2 spots Hockey Puck & Hercules. 1984. TRT: 1:00
Box 103
44. Tender Vittles--Confucious Picks Rev. II. 1984. TRT: :30
Box 103
45. Tender Vittles--3 spots. 1984. TRT: 1:30
Box 103
46. Goody Two Chews--4 spots. 1984. TRT: 1:30
Box 103
47. Tender Vittles--The Clump Revised. 1984. TRT: :15
Box 103
48. Goody Two Chews--6 spots. 1985. TRT: 3:00
Box 103
49. Goody Two Chews--6 spots. 1985. TRT: 3:00
Box 103
50. Goody Two Chews--6 spots. 1985. TRT: 3:00
Box 104
51. Tender Vittles--Easy To Please. 1985. TRT: :30
Box 104
52. Tender Vittles--Chop. 1985. TRT: :15
Box 104
53. Goody Two Chews--4 spots Master. 1985. TRT: 2:00
Box 104
54. Catviar--2 spots (both Beyond Finicky) Master. Circa 1985. TRT: 1:00
Box 104
55. Catviar--2 spots (both Beyond Finicky Rev.). 1985. TRT: 1:00
Box 104
56. Catviar--Oceanliner Rev. 2. 1985. TRT: :30
Box 104
57. Catviar--Jonathan's World Master. 1985. TRT: :30
Box 104
58. Goody Two Chews--Revised Looking. 1985. TRT: :30
Box 104
59. Goody Two Chews--It Takes Two / Rev. 1985. TRT: :30
Box 104
60. Catviar--Oceanliner Rev. 1985. TRT: :30
Box 104
61. Catviar--Lord & Lady / Castle Rev. I. Circa 1985. TRT: :30
Box 104
62. Catviar--Lord & Lady / Interview Rev. 1. 1985. TRT: :30
Box 104
63. Catviar--Orient Express Rev. I. 1985. TRT: :30
Box 104
64. Catviar--Beyond Finicky Canned Master. 1985. TRT: :30
Box 104
65. Tender Vittles--Cat Psychology. 1985. TRT: :30
Box 104
66. Goody Two Chews--Revised Looking / Talk. 1985. TRT: :30
Box 105
66 (again). Goody Two Chews--Revised Looking / Talk (copy of above)
Box 105
67. Tender Vittles--2 spots (both Cat Obedience) . 1985. TRT: :45
Box 105
68. Tender Vittles--Easy To Please / Historical w/o Art. 1985. TRT: :30
Box 105
69. Tender Vittles--2 spots (both Cat Groceries). Circa 1985. TRT: :45
Box 105
70. Tender Vittles--3 spots. Circa 1985. TRT: 1:30
Box 105
71. Tender Vittles--3 spots. Circa 1986. TRT: 1:30
Box 105
71 (again). Tender Vittles--3 spots (same as above). Circa 1986. TRT: 1:30
Box 105
72. Tender Vittles--Kangaroo. 1987. TRT: :30
Box 105
73. Tender Vittles--2 spots (both Lounge Act). 1987. TRT: 1:00
Box 105
73A. Tender Vittles-- (same as above). 1987. TRT: 1:00
Box 105
74. Tender Vittles--Lounge Act. 1988. TRT: :30
Box 105
75. Tender Vittles--2 spots (both Lounge Act) (Non-New). 1988. TRT: :30
Box 105
76. Tender Vittles--2 spots (both Lounge Act Rev.). 1988. TRT: :15
Box 105
77. Tender Vittles Lite--Lite Years (animatic). 1989. TRT: :15
Box 105
78. Tender Vittles Lite--Lite Years Rev. (animatic). 1989. TRT: :15
Box 105
1. Airwick Botanicals--3 spots. 1992. TRT: 1:30
Box 106
2. Airwick Project Tarzan--Where It Started. 1992. TRT: :30
Box 106
3. Carpet Fresh--Rolling Out / Rev. 1992. TRT: :30
Box 106
4. Carpet Fresh--Rolling Out. 1993. TRT: :30
Box 106
5. Carpet Fresh--Rolling Out Final Video Storyboard. 1993. TRT: Not indicated.
Box 106
6. Airwick--2 spots. 1993. TRT: 1:45
Box 106
7. Airwick Airwaves--2 spots. 1993. TRT: :45
Box 106
8. Airwick Botanicals--4 spots. 1993. TRT: 2:00
Box 106
9. Airwick Airwaves / Airwick Botanicals--2 spots. 1993. TRT: 1:00
Box 106
10. Airwick Botanicals--Refreshing Rev (animatic). 1993. TRT: :30
Box 106
11. Airwick Airwaves--Kitty Airwaves / Rev. 1993. TRT: :30
Box 106
12. Airwick Airwaves--3 spots. 1993. TRT: 1:30
Box 106
13. Stick Ups--2 spots (both Wide Open Spaces). 1993. TRT: :30
Box 106
14. Stick Ups--2 spots (both Wide Open Spaces Rev.). 1993. TRT: :30
Box 106
15. Botanicals--2 spots (both Refreshing). 1993. TRT: :45
Box 106
16. Airwick Airwaves--2 spots. 1993. TRT: 1:00
Box 106
17. Airwick Airwaves--Flower. 1993. TRT: :30
Box 107
18. Botanicals--Refreshing--Non New. 1993. TRT: :15
Box 107
19. Botanicals--Refreshing--Non New. 1994. TRT: :30
Box 107
1. Red Barn System--Previous Agency Comp Reel. 1976. TRT: Not indicated.
Box 107
2. Red Barn--2 spots (both Fresh Ideas-). 1977. TRT: 1:00
Box 107
3. Red Barn--2 spots (see also Box 124--Misc 6 for 1 spot). 1977. TRT: 1:00
Box 107
Master Reel. Undated. TRT: Not indicated.
Box 107
1. Wine Coolers--2 spots--Old Friends & Conversation. 1990. TRT: 1:00
Box 107
2. Wine Coolers--2 spots. 1990. TRT: 1:00
Box 107
3. Wine Coolers--2 spots (both Friend) . 1990. TRT: :45
Box 107
4. Wine Coolers--Conversation Alt II. 1990. TRT: :30
Box 107
5. Wine Coolers--Conversation. 1990. TRT: :15
Box 107
6. TAOS Flipboards. 1990. TRT: Circa 4:00
Box 107
7. Wine Coolers--3 spots. 1990. TRT: 1:15
Box 107
7A. Seagram Equivalency--Conversation Rev. 1992. TRT: :30
Box 107
8. Wine Coolers--4 spots. Circa 1990. TRT: 1:45
Box 107
9. Seagram Coolers 1990 Sales Film. 1990. TRT: Not indicated.
Box 108
10. Seagrams Taos--Changes Master. 1990. TRT: :30
Box 108
11. Wine Coolers / Tropical Selection--2 spots (both Cooler). 1991. TRT: :45
Box 108
12. Wine Coolers / Tropical Selection--Cooler / NBC Ver. 1991. TRT: :30
Box 108
13. Wine Coolers / Tropical Selection--Cooler / Banc. Circa 1991. TRT: :30
Box 108
14. Taos--2 spots (both Changes Rev.). 1991. TRT: 1:00
Box 108
15. Wine Coolers--Cooler / :15. Circa 1991. TRT: :15
Box 108
16. Taos--Splash w/end super. 1991. TRT: 32:15 ?
Box 108
17. Wine Coolers (Light) --Moments/Alt. 1992. TRT: :30
Box 108
18. Wine Coolers (light) --Moments/Alt.--NBC Ver. 1992. TRT: :30
Box 108
19. Wine Coolers--Olympic Vignettes (8 x :30). 1992. TRT: 4:00
Box 108
20. Taos--3 spots (all Dance) . 1991. TRT: 1:30
Box 108
21. Taos Oasis--Oasis Master. 1992. TRT: :30
Box 108
22. Taos--5 spots. 1992. TRT: Circa 2:30
Box 108
23. Taos Oasis--Oasis Rev. 1992. TRT: :30
Box 108
23A. Taos--Oasis (same as above). 1992. TRT: :30
Box 108
24. Cool Classic Coolers--3 spots (all Moments). 1992. TRT: 1:30
Box 109
24A. Cool Classic Coolers--3 spots (same as above). 1992. TRT: 1:30
Box 109
25. Wine Coolers--Changes Rev. 1992. TRT: 1:30
Box 109
26. 2 Calorie Quest--2 spots (both Tongue Surfer). 1992. TRT: 1:30
Box 109
27. 2 Calorie Quest--Tongue Surfer (director cut). Circa 1992. TRT: 1:00
Box 109
28. Spritzer--Metamorph. 1992. TRT: :30
Box 109
29. Spritzer--Metamorph Rev. 1992. TRT: :30
Box 109
30. Seagrams Equivalency--Supersonic Sweepstakes Master. 1992. TRT: Circa :30
Box 109
31. Seagrams Quest--2 spots Sleepwalker & Mirage. 1993. TRT: 1:00
Box 109
31A. 2 Calorie Quest--Sleepwalker. 1993. TRT: :30
Box 109
32. 2 Calorie Quest--3 spots. 1993. TRT: 1:30
Box 109
33. Seagrams--Fantasy (rip-o-matic). 1993. TRT: 2:00
Box 109
34. Quest--Real Life (rip-o-matic). Circa 1993. TRT: Circa :30
Box 109
35. Quest--Extremely Alive (rip-o-matic). Circa 1993. TRT: Circa :30
Box 109
[Sheraton Corporation--ITT: see boxes 110-111]
Box 109
[Sun Master: see box 112]
Box 109
[Sunoco: see box 112]
Box 109
1. Supercuts--Exper / Rev. 1985. TRT: :30
Box 109
2. Supercuts--Fire Escape / Non-New / with Tag. 1984. TRT: :30
Box 109
3. Supercuts--2 spots--Working Girls & Family. 1983. TRT: 1:00
Box 109
1. Hammock Dunes. 1989. TRT: :30
Box 110
2. Palm Coast. 1989. TRT: :30
Box 110
3. Sheraton Hotels--4 spots. 1990. TRT: 1:15
Box 110
4. Sheraton Hotels--5 spots. 1990. TRT: 1:30
Box 110
5. Sheraton Hotels--Satisfaction / To Feel Happy. 1990. TRT: :30
Box 110
6. Sheraton Hotels--Hotels, Inns, Resorts, all-Suites. 1990. TRT: 1:30
Box 110
7. Sheraton--5 Minute Sales Video Final for ITT Presentation. 1990. TRT: 5:00
Box 110
8. Sheraton Historical Television Reel-- 36 spots (list on cover). 1970-Circa 1982. TRT: 23:30
Box 110
9. Hotels--2 spots--Segmentation & Attitude. 1991. TRT: 1:00
Box 110
10. Sheraton Hotels--2 spots--Segmentation Rev. & Attitude Rev. 1991. TRT: 1:00
Box 110
11. Sheraton Hotels--The World. Circa 1991. TRT: :30
Box 110
12. Sheraton Hotels Presentation Reel Master. 1991. TRT: Not indicated.
Box 110
13. Hotels--2 spots. 1992. TRT: 1:30
Box 110
14. Hotels--Feel Like a Million. 1992. TRT: :30
Box 110
15. Hotels--Sure Savers. 1992. TRT: :30
Box 110
16. Sheraton--2 spots (both All Suites) . 1992. TRT: 1:00
Box 110
17. All Suites--All Suites. 1992. TRT: :30
Box 111
18. All Suites--All Suites / American In-flight. 1993. TRT: :30
Box 111
19. Sheraton Hotels--2 spots. 1993. TRT: 1:00
Box 111
20. Hotels--2 spots. 1993. TRT: 1:00
Box 111
21. All Suites--2 spots (both All Suites Rev.). 1993. TRT: 1:00
Box 111
22. Sheraton--2 spots (both Worldwide Expansion). 1993. TRT: 1:30
Box 111
23. ITT/Sheraton--Our World Revolves Around You. 1993. TRT: 1:00
Box 111
24. Sheraton--Our World Revolves Around You. 1993. TRT: :30
Box 111
25. ITT/Sheraton--2 spots (both Our World Revolves Around You) . 1993. TRT: 1:00
Box 111
26. Corporate--5 spots (all Our World Revolves Around You) (World Cup Sponsor Vers.). 1993. TRT: 2:20
Box 111
27. Sheraton Research Video. Undated. TRT: Not indicated.
Box 111
28. ITT Sheraton Hotels--O'Neill. 1995. TRT: :30
Box 111
29. ITT Sheraton--2 spots (both Our World Revolves Around You Rev.). 1995. TRT: 1:30
Box 111
Sheraton Historical Reel. Undated. TRT: Not indicated.
Box 111
1. Early Detection. Circa 1988. TRT: :15
Box 111
2. Early Detection / Breast Cancer. 1988. TRT: :30
Box 111
Compilation. Undated. TRT: Not indicated.
Box 112
#1. Sunoco Master (old book) (Circa 38 spots--list enclosed). 1974-1978. TRT: Circa 17:00
Box 112
R-2. Sunoco Master R-2 (no list). Undated. TRT: Not indicated.
Box 112
#3. Sunoco Gasoline--Historical Reel--Circa 10 spots Master. Undated. TRT: Circa 5:00
Box 112
R-4. Sunoco Master R-4 (no list). Undated. TRT: Not indicated.
Box 112
R-5. Sunoco Canada Dry-5 (no list). Undated. TRT: Not indicated.
Box 112
R-6. Sunoco Canada Dry-6 (no list). Undated. TRT: Not indicated.
Box 112
R-7. Sunoco Canada Dry-7 (no list). Undated. TRT: Not indicated.
Box 112
Cam II 1. Cam-2--2 spots--Station & Store. Undated. TRT: Not indicated.
Box 112
Misc. 40. Sunoco President. 1976. TRT: Not indicated.
Box 112
1. Tag Heuer--2 spots. Circa 1994. TRT: :55
Box 112
2. Watches--19 spots (all Don't Crack Rev.). 1994. TRT: 9:30
Box 112
3. Sport Watches--Don't Crack. 1995. TRT: :30
Box 112
5. New Campaign--4 spots (all It's a Mind Game). 1995. TRT: 2:45
Box 112
6. Master Edited Video w/ 2 spots. Circa 1995. TRT: 3:30
Box 112
7. Sports watches--2 spots (both It's a Mind Game) Master. 1995. TRT: 1:45
Box 112
8. Sports Watches--4 spots. 1995. TRT: 2:00
Box 113
9. Sports Watches--37 spots (all Success It's a Mind Game / Different Personalities) (list enclosed) Master. 1995. TRT: 18:30
Box 113
10. Sports Watches--13 spots (all Success It's a Mind Game / Different Personalities) (list enclosed). 1995. TRT: 6:30
Box 113
Tic Tac--Ferraro-- Master Reel. 1979. TRT: Not indicated.
Box 113
1. Tooth Pro--4 spots. 1978. TRT: 2:00
Box 113
2. Tooth Pro--?. 1978. TRT: :20
Box 113
New Master--Steelers Wheel New Music Relay. Undated. TRT: Not indicated.
Box 113
Misc. 3. TWA--Flip Wilson. 1977. TRT: 4:30
Box 113
Misc. 49. TWA--2 spots. 1981. TRT: 3:00
Box 113
58. TWA--20 spots (list enclosed). 1976. TRT: 13:30
Box 113
R-1. TWA Reel I (old book 1 thru 23) Master. Undated. TRT: Not indicated.
Box 113
R-2. TWA (old book 24-55) Master. Undated. TRT: Not indicated.
Box 113
R-3. TWA R-3 (old book 59-72 & new book 1-35) Master. Undated. TRT: Not indicated.
Box 113
R-4. TWA R-4 (new book 36-91) Master. Undated. TRT: Not indicated.
Box 113
R-5. TWA R-4 (new book 93-99) Master. Undated. TRT: Not indicated.
Box 113
Master. Undated. TRT: Not indicated.
Box 113
Underoos Master Reel (20 spots--list enclosed). 1978-1983. TRT: Not indicated.
Box 114
Underoos Master Reel (no list). Undated. TRT: Not indicated.
Box 114
1. US Magazine--3 spots (all with Bee Gees). 1978. TRT: 1:30
Box 114
2. US Magazine--3 spots (all with Linda Ronstadt). 1978. TRT: 1:30
Box 114
3. US Magazine--Porter Bibb / US Logo. 1978. TRT: :30
Box 114
4. US Magazine--3 spots (all with Travolta & Walters). 1978. TRT: 1:30
Box 114
5. US Magazine--Roger Ebert / Generic / US Logo. 1978. TRT: :30
Box 114
1. Ice Cream Parlor--John, John. 1977. TRT: :30
Box 114
2. Ice Cream Parlor--John, John / X-mas. 1977. TRT: :30
Box 114
3. Steam Chef--The Wearing Steam Chef. 1977. TRT: :30
Box 114
1. Just Your Fit Bra Collection--Three Women. 1983. TRT: :30
Box 114
1 (again). Warner Bra--Not a Stitch On. 1976. TRT: Circa :30
Box 114
2. Just Your Fit Bra Collection--5 spots (all Three Women). 1983. TRT: 2:30
Box 114
3. Perfect Measure--Perfect Measure in Store Video. 1987. TRT: :45
Box 114
Misc. 38. Magic Animals / State Fair / Polaroid / AT& T. 1980. TRT: Not indicated.
Box 114
Historical--27-43 spots (2 lists enclosed). Undated. TRT: 22:30 Plus
Box 114
Misc. 10. TV Rental Advertising--Retail Uses of TV--11 clients (list enclosed--1. The Popular. 2. Foleys. 3. Belks. 4. Prangee. 5. Marshal Field. 6. J.L. Brandei's. 7. Fannins. 8. WohlShoe--Jacqueline. 9. Belk's Shoe Dept. 10. Murray Shoes. 11. May Company Hush Puppies.). Undated. TRT: Not indicated.
Box 115
Misc. 12. Bonanzas--C. Moss Presentation & 13 May Company spots. 1973. TRT: Not indicated.
Box 115
Misc. 21. Braniff Airlines--2 spots-- Last of the Plain Planes & Airstrip; Underoos--1 spot--Mother. Undated. TRT: Not indicated.
Box 115
Misc. 50. Rombex Film--5 spots--1. Hush Puppies. 2. Jones--Lost Art & Egg Break. 4. Westinghouse--Range. 5. Warners--Bra. 1976. TRT: Not indicated.
Box 115
Agency Reel--1. Chase Manhattan Bank--Building :60. 2. Heineken--2 spots--Doggie & Me Too :60. 3. Toys R Us--2 spots :60. 4. Hertz--Covered Return :30. 5. Amstel--Zodiac :30. 6. Tag Heuer Success. It's a Mind Game :60. 1998. TRT: 5:00
Box 115
(List Enclosed) 1. Chase. 2. Sure. 3. Continental. 4. NYSE. 5. IBM. 6. Spectracide. 7. MCI. 8. Seagram. 9. Midas. 10. D& B. 11. AD. 12. Rawanda. 13. Olay. 14. Ford. 15. Sheraton. 16. MS. 17. Clairol. 18. Pringles. 19. Hertz. 20. Gain. 21. Heineken. Undated. TRT: Not indicated.
Box 115
Agency Reel--1. Tag Heuer 2. Clairol 3. Pringles 4. Ford 5. Liberty Mutual 6. Ad Council 7. Caisse D'Epargne 8. BMW 9. Toy'R'Us 10. Hertz 11. Gain 12. Citgo 13. Heinekin 14. Gillette. 1997. TRT: 9:30 +
Box 115
Agency Reel--1. Amstel. 2. Vagistat. 3. Pringle. 4. Gain. 5. Toys'R'Us. 6. Liberty Mutual. 7. Ad Council. 8. Rainforest Alliance. 9. Chase. 10 & 11. Heineken. Undated. TRT: Circa 5:30
Box 115
AR6. 1995 Creative--for TV--1. Chase. 2. Clair. l3. Ford. 4. Gain. 5. ITT Sheraton. 6. ITT Corporate. 7. Midas. 8. Mobil Land. 9. Children's Defense Fund. 10. MultipleSclerosis. 11. Oil of Olay. 12. Pringles. 13. Toys'R'Us. 14. United Industries. 15. Ad Council--for Radio--1. Chase. 2. Ad Council. 3. ITT Sheraton. 4. Midas. 5. TAG Heuer. 6. Mobil Land. 7. NYSE. 8. UJA. 9. Seagrams (list enclosed). 1995. TRT: Circa 42:45
Box 115
AR7. (1995?) --46 spots--B& H; Midas; AMC; Love; BIC; GleemScore; TWA; Tender Vittles; Alka Seltzer; Tic Tac; Sure Underoos; Jack in the Box; Coldsnap; Ford; Atari; Olypmus; New York State; Max factor; Liberty Mutual; Hefty; Spic & Span; ITT; Prell; Pan Am (list enclosed). Circa 1995. TRT: Circa 25:00
Box 115
AR8. (1995?) 16 spots-- Black Adder; Ford; Pringles; Toys'R'Us; Oil of Olay; ITT; Clairol Herbal Essence; Midas; Hertz; Ad Council; American Red Cross (list enclosed). Circa 1995. TRT: Circa 8:00
Box 115
AR9. Compilation of Commercials from June 1995-Jan. 1996 (list enclosed--about 50 spots). 1995. TRT: Not indicated.
Box 115
AR9. Compilation of Commercials from June 1995-Jan. 1996 (Short Version) (list enclosed--about 50 spots). 1995. TRT: Not indicated.
Box 115
AR10. 12/97--Wells BDDP Current Agency Reel December 1997 (list enclosed--17 spots) --Tag Heuer; Amstel; Oil of Olay; Pringles; Gain; Toys'R'Us; Hertz; Liberty Mutual; Ad Council; Heineken; Chase Manhattan Bank. 1997. TRT: Circa 9:00
Box 115
AR10. Assume duplicate of above.
Box 115
AR11. Wells Rich Greene, BDDP Reel--Circa 19 spots--for TV-- Ford; Liberty Mutual; Chase; Clairol Hydrience; Oil of Olay; Heineken; Multiple Sclerosis; Toys'R'Us; Gain; Boost; Pringles; Citgo; Gillette-- for Radio--1) Heineken. 1997. TRT: 10:30 for TV
Box 115
AR12. Agency Reel (For the Creatives) --16 spots--for TV-- ITT; Clairol Herbal Essences; Ford; Gain; Oil of Olay; Pringles; Toys'R'Us; Ad Council; American Red Cross--For radio--Citgo; Liberty Mutual. 1997. TRT: Not indicated.
Box 116
AR13. Agency Reel (as of 7/21/97) --11 spots--Tag Heuer; Hertz; Liberty Mutual; Clairol; Pringles; Toys'R'Us; Chase; Ad Council; Oil of Olay; Heineken; Amstel. 1997. TRT: Not indicated.
Box 116
AR14. 7/30/97 Wells BDDP Inc. Agency Reel 10 spots-- Pringles; Heineken; Amstel; Gain; Chase; Tag Heuer; Hertz; Vagistat. 1997. TRT: Not indicated.
Box 116
AR15. [Current Agency Reel Nov 97--15 spots (list enclosed) : Amstel; Oil of Olay; Pringles; Gain; Boost; Hertz; Liberty mutual; Chase Manhattan; Heineken. 1997. TRT: Not indicated.
Box 116
WRG 1-A. Agency Cassette Reel #1 (list enclosed) --Sunoco; Hush Puppies; Jones; Safeguard; Westinghouse; Sure; Dog Chow; Tic Tac; Warner's; Alka Seltzer; Noxell; Bic; Prell; TWA. 1976. TRT: 12:00
Box 116
WRG 2. WRG Agency Videocassette #2 for Procter & Gamble Meeting 10/21/76 (list enclosed) --Sunoco; Ralston Purina; White Westinghouse; Warners; Jones Diary farms; Miles Labs; TWA. 1976. TRT: 12:00
Box 116
WRG 2A. (duplicate of above)
Box 116
WRG 2A. (duplicate of above)
Box 116
WRG 5. Agency Cassette--Reel #5 (list enclosed) --Sunoco; Wolverine; Jones Dairy Farm; Procter & Gamble; White Westinghouse; Ralston Purina; Ferraro; Warner's; Miles Labs; TWA. 1976. TRT: 13:35
Box 116
WRG 5. (duplicate of above)
Box 116
WRG 6. Agency Cassette--Reel #6 (list enclosed) --Sunoco; Wolverine; Jones Dairy Farm; Procter & Gamble; White Westinghouse; Ralston Purina; Ferraro; Warner's; Miles Labs; TWA. 1976. TRT: 11:35
Box 116
WRG 8. Agency Reel #8--Citi-Bank Presentation 12/3/76 (list enclosed) (Procter & Gamble); BIC; Sunoco; Wolverine; Jones Dairy Farm; White Westinghouse; Ralston Purina; Ferraro Candy; Warner's; Miles Labs; TWA; Midas. 1976. TRT: 19:02
Box 116
WRG 8. (duplicate of above)
Box 116
WRG 8. Agency Reel #8--Citi-Bank Presentation 12/3/76 (Corrected). 1976. TRT: 20:00
Box 116
WRG 9. C. Fredericks1/6/77 / use 2850 #3 Only WRG Screening Reel-- (list enclosed) --Midas; Ralston Purina; Miles; Sunoco; BIC; Westinghouse; TWA. 1977. TRT: Circa 7:30
Box 116
WRG 19. WRG Commercials Samples Fro 6/28/77--12/30/77--29spots (list enclosed). 1977. TRT: 15:00 or more
Box 116
WRG 20. Agency Reel for 5/3--5/4/78 : January 78 to April 7820 spots--Wolverine; BIC; Miles Labs; Union Underwear; TWA; Ferrero Candy; Procter & Gamble; US Magazine; Ralston Purina; Citibank; Savin Business Machines; Olympus; New York State Dept. Of Commerce. 1978. TRT: Circa 10:00
Box 116
WRG 21. Agency Sample Reel for Sony (no list). 1978. TRT: Not indicated.
Box 117
WRG 22. WRG Agency Reel, Ad Age Presentation 8/78 Chicago-- B& H; AMC; TWA; Midas; Love; BIC; Sunoco; Alka Seltzer; Procter & Gamble; NYS. 1978. TRT: Circa 36:00
Box 117
WRG 23. Current Agency Reel for Jenos (list enclosed--11 spots) -- Pringles; BIC; Diners; Midas; Ford. 1979. TRT: 8:00
Box 117
WRG 24. Nikon EM--Best in You & Come Out Shooting. 1980. TRT: 1:00
Box 117
WRG 25. WRG Retrospective. Circa 1980. TRT: Not indicated.
Box 117
WRG 25A. WRG Retrospective Master. 1980. TRT: Not indicated.
Box 117
WRG 26. WRG Board Meeting Nov 80 (list enclosed) --33 spots-- New York State; Alka Seltzer; Savin; Tender Vittles; Chex; Dog Chow; BIC Shaver; Pringles; Olympus; Sunoco; Sure; Ford; Brittania; Jack-in-the Box; Braniff; Hills Brothers; Century 21; Continental Bank; Bonz; KVI Radio Station; Dallas Opera; Dad's; Chuck Wagon; Heath; Puppy Chow; Six Flags; Yellow Pages. 1980. TRT: 18:30
Box 117
WRG 27. Commercials Aired July 1 to Oct 1, 1980 (no list). 1980. TRT: Not indicated.
Box 117
WRG 27A. TV Commercials on Air Between July 1, 1980 and October2, 1980 (no list). 1980. TRT: Not indicated.
Box 117
WRG 28. History of Photography (slide show). 1981. TRT: Not indicated.
Box 117
WRG 29. Agency Reel 1982-1982 (list enclosed) --Atari; Ford; Chase; Pan Am; Chex; Sunoco; New York State; Merit; Savin; Union; Tender Vittles; Pringles; Max Factor; Midas; Maxi; Safeguard; AS; Hills Brothers; BIC; Butcher's Blend; Jack-in-the-Box; Banner; Prell; Alka Seltzer; Century 21; Wolverine. 1982-1983. TRT: Not indicated.
Box 117
WRG 30. The Best of Times--Baby Concept version & Baby short version. 1984. TRT: Not indicated.
Box 117
WRG 31. Musical Commercials Montage. 1986. TRT: 2:14
Box 117
WRG 33. Introduction- Mary Calhoun Moss Presents: The Real Story. 1986. TRT: Not indicated.
Box 117
WRG 34. Mary Calhoun Moss Presents: The Real Story short version. With flip revisions. 1986. TRT: 5:00
Box 117
WRG 37. Financial Services Reel--Citibank N/A & Chase Manhattan Bank N/A Master. 1986. TRT: Not indicated.
Box 117
WRG 38. Introduction- Mary Calhoun Moss Presents II Master. 1986. TRT: Not indicated.
Box 118
WRG 39. Mary Calhoun Moss Presents: Toys-In-House. 1986. TRT: Not indicated.
Box 118
WRG 40. Mary Calhoun Moss Presents: The Real Story--In House. 1986. TRT: Not indicated.
Box 118
WRG 45. Style Presentation Master. 1987. TRT: 2:14
Box 118
WRG 46. Benson Hedges--All Commercials Film Trf. 3/13/87. 1987. TRT: Not indicated.
Box 118
WRG 47. Master Card Pitch 4//10/87. 1987. TRT: 10:12
Box 118
WRG 51. Products Logos--2 versions. 1990. TRT: Circa 1:00
Box 118
WRG 52. Sales Film--Delux Ultra Lights--16 Trf. 1990. TRT: Not indicated.
Box 118
WRG 54. Party Reel A--41 spots (Repeater Reel). 1991. TRT: 75:00
Box 118
WRG 55. Party Reel B (Repeater Reel). 1991. TRT: 75:00
Box 118
WRG 56. French Press Conference Reel. 1991. TRT: Not indicated.
Box 118
WRG 57. Press Reel--Wells, Rich, Greene Half. 1991. TRT: Not indicated.
Box 118
WRG 58. Jean-Marie Dru and John Sharkey Speech. 1991. TRT: Not indicated.
Box 118
WRG 59. BDDP International Selections (does not include Paris). Circa 1991. TRT: Not indicated.
Box 118
WRG 61. Press Conference--French Half Reel C. 1991. TRT: Not indicated.
Box 118
WRG 61A. probably same as above
Box 118
WRG 62. The Birth --Rev 2/13/92. 1992. TRT: Not indicated.
Box 119
WRG 63. The Way Walk-In Video with Music. Circa 1991. TRT: Not indicated.
Box 119
WRG 63A. The Way Walk-In. 1991. TRT: Not indicated.
Box 119
WRG 64. Chemical Manufacturers Assoc.--Responsible Care Master. 1992. TRT: Not indicated.
Box 119
WRG 65. Bagir--Men's Clothing--New Business Presentation for Bagir / Israel. 1993. TRT: 27:58
Box 119
WRG 66. Sears Presentation 3 Master. 1993. TRT: Not indicated.
Box 119
WRG 67. National Geographic--Bastoni Barnes, National Geographic Presentation. 1993. TRT: Not indicated.
Box 119
WRG 68. Case History Reel for American Egg Board Master. 1993. TRT: Not indicated.
Box 119
WRG 69. Nutsweet-- (Rip-o-matic) presentation--New World title ver. Van Halen Music. 1993. TRT: Not indicated.
Box 119
WRG 70. Nutsweet-- (Rip-o-matic) --New World 3 version.Presentation. 1993. TRT: Not indicated.
Box 119
WRG 72. Sears--New Business Pitch--Follow Up Video--Final. 1993. TRT: Not indicated.
Box 119
WRG 73. Sears--7 spots; 8-brand store. 1993. TRT: Circa 4:00
Box 119
WRG 74. Sears Focus Group--2 spots. 1993. TRT: Circa 1:00
Box 119
WRG 75. Favya--New Business Presentation. 1993. TRT: Not indicated.
Box 119
WRG 75A. Favya Presentation (different date). 1993. TRT: Not indicated.
Box 119
WRG 76. (see box 123 with Public Service reels)
Box 119
WRG 77A. Sears--New Business Pitch (Rip-o-matic Selects) Reel 1 of 4. 1993. TRT: Not indicated.
Box 119
WRG 77B. Sears--New Business Pitch (Rip-o-matic Selects) Reel 2 of 4. 1993. TRT: Not indicated.
Box 120
WRG 77C. Sears--New Business Pitch (Rip-o-matic Selects) Reel 3 of 4. 1993. TRT: Not indicated.
Box 120
WRG 77D. Sears--New Business Pitch (Rip-o-matic Selects) Reel 4 of 4. 1993. TRT: Not indicated.
Box 120
WRG 78. Sears New Business Pitch--Swipe Selects (Stills; requires ADO) 1 of 1 (list enclosed- 306 stills). 1993. TRT: 10:00
Box 120
WRG 79. New Business--Fayva--Street Viseo. Circa 1993. TRT: Not indicated.
Box 120
WRG 79. Street Video--Fayva--Dave Accentta (possibly same as above) (duplicate of above). 1993. TRT: Not indicated.
Box 120
WRG 80. Sears Presentation. 1993. TRT: Not indicated.
Box 120
WRG 80A. Sears Presentation (duplicate or continuation of above). 1993. TRT: Not indicated.
Box 120
WRG 81. Real People. 1993. TRT: Not indicated.
Box 120
WRG 82. 3 spots--Motorcycle Fantasy, Runaway Fantasy, Lounge Singer Fantasy. 1993. TRT: 1:30
Box 120
WRG 83. Fayva Presentation Master. 1993. TRT: Not indicated.
Box 120
WRG 84. Bastoni Barnes Research (Train Travel). Undated. TRT: Not indicated.
Box 120
WRG 85. Montgomery Ward. 1993. TRT: Not indicated.
Box 120
WRG 87. Central American Coffee--Cafe Central (Rip-o-matic) . Circa 1993. TRT: 1:00
Box 120
WRG 88. Airline Video with Charlie Moss (Delta Only). Circa 1993. TRT: 8:45
Box 120
WRG 89. Airline Video version II with Charlie Moss (Delta / United). Circa 1993. TRT: Not indicated.
Box 121
WRG 90. New York Alliance. 1993. TRT: 3:16
Box 121
WRG 91. Phillips Reel. 1993. TRT: Not indicated.
Box 121
WRG 92. TWA--Vox Pop--The Observatory. 1993. TRT: 2:10
Box 121
WRG 93. [Agency Creative Reel for TWA--Quo Vadis--13 spots-- Braniff; TWA; Pan Am; Pan Am Shuttle; Ford; Midas; IBM; Hertz. 1993. TRT: Over 6:30
Box 121
WRG 94. Radio Shack--Original Show Reel #1. Circa 1993. TRT: Not indicated.
Box 121
WRG 95. Radio Shack--Creative Reel Rev. Circa 1993. TRT: Not indicated.
Box 121
WRG 96. Alpha New Business Presentation Reel--12 spots--IBM; Dun & Bradstreet; Pringles; Ford; Oil of Olay; Chase; Tag Heuer; Midas; Sheraton; Liberty Mutual (list enclosed). 1993. TRT: Over 6:30
Box 121
WRG 97. New Biz--Sprint Questionnaire Reel. 1994. TRT: 10:00
Box 121
WRG 98. New Business--Drakes Dreaming (Cakes). 1993. TRT: Not indicated.
Box 121
WRG 101. Agency Reel 1993--Agency Screening April 1993-- January 1994; also includes Best of BDDP (list enclosed) Ad Council; Chase Manhattan; Ford; Hertz; IBM; ITT Sheraton; Seagrams; Liberty Mutual; Midas; Multiple Sclerosis; Procter & Gamble (Gain, Pringles, Oil of Olay); Reckitt & Colman; United Industries; BNP; Tourtel Beer; UAP; Sugar. 1994. TRT: Not indicated.
Box 121
WRG 102. Philips Agency Reel--16 spots--Pringles; Ford; Chase; Oil of Olay; Tag Heuer; Midas, Sheraton; Liberty Mutual; Dun & Bradstreet; IBM (list enclosed). 1994. TRT: Over 8:30
Box 121
WRG 103. New Business--Milk Board--Rip-o-matic for Milk Board Pitch (Wells' food experience). Circa 1994. TRT: Not indicated.
Box 121
WRG 104. Sprint--Video Conferencing Rip-o-matic. Circa 1994. TRT: :30
Box 121
WRG 105. Sprint--2 spots. Circa 1994. TRT: 1:30
Box 121
WRG 106. Sprint--Maple Grove Direct Response Final. Circa 1994. TRT: :30
Box 121
WRG 107. Philip Morris--6 spots. 1994. TRT: 3:00
Box 122
WRG 108. New Business--China. 1994. TRT: :30
Box 122
WRG 109. Lennox--4 spots. 1994. TRT: Circa 2:00
Box 122
WRG 110. Sprint--Project Heartland Revised. 1994. TRT: Not indicated.
Box 122
WRG 110A. [Sprint- Project Heartland Revised different date. 1994. TRT: Not indicated.
Box 122
WRG 110B. Sprint Presentation Compilation Reel (old Vox pop). Circa 1994. TRT: Not indicated.
Box 122
WRG 111. Sprint Presentation Reel--revised Jeremy. Circa 1994. TRT: Not indicated.
Box 122
WRG 112. AAA Presentation. 1994. TRT: Not indicated.
Box 122
WRG 112A. (duplicate of continuation of above). 1994. TRT: Not indicated.
Box 122
WRG 113. AAA Vox Pop. Circa 1994. TRT: Not indicated.
Box 122
WRG 115. Midas Case History for Ken Olshan. 1994. TRT: Not indicated.
Box 122
WRG 116. Africare / Rawanda Relief--4 spots. 1994. TRT: Circa 2:00
Box 122
WRG 117. Crisis Coalition--Rawanda Relief Fund--3 spots Master (no credit titles). 1994. TRT: 6:45
Box 122
WRG 117A. Same as above with credit titles. 1994. TRT: 6:45
Box 122
WRG 118. American Red Cross--Rawanda Relief Fund--3 spots-Richard Gere, Vanessa Williams, Edie Brickell. 1994. TRT: 1:30
Box 122
WRG 121. Bloomberg Creative Pitch Master. 1994. TRT: 32:14
Box 122
WRG 131. A New New York Statewide. 1993. TRT: 9:00
Box 123
WRG 132. AAR Video *Final*. 1995. TRT: Not indicated.
Box 123
WRG 133. Chase Direct Radio--Imagine w Intro Tile for Agency reels. 1995. TRT: 1:00
Box 123
WRG 134. Bloomberg Business News--Frank Assuma Interview. 1996. TRT: Not indicated.
Box 123
WRG 76. Aids Towns--Ad for Aids / Towns. Undated. TRT: :30
Box 123
. Crisis Coalition Press Release. 1994. TRT: Not indicated.
Box 123
Misc. 71. Chase--Police Athletic League--3 spots. 1992. TRT: 1:00
Box 123
Misc. 77. Drug Free--PSA--Partnership for a Drug-Free American-- 4 spots (all Playground). 1994. TRT: 3:00
Box 123
Misc. 78. Drug Free--PSA--Partnership for a Drug-Free American-- 4 spots (all Playground) Master. 1994. TRT: 3:00
Box 123
Misc. 82. UJA Federation (United Jewish Appeal) --Keep the Fire Burning (don't let it die-version). 1994. TRT: 10:00
Box 123
. UJA Federation--Keep the Fire Burning (Thank you version). 1994. TRT: 10:00
Box 123
Misc. 84. Richie Havens Rawana Recording Session Master. Undated. TRT: Not indicated.
Box 123
Misc. 85. Children's Defense Fund--4 spots (all Make It Big). 1995. TRT: 1:30
Box 123
Misc. 86. National Children's Defense Fund--6 spots (all Make It Big) --3 English, 3 Spanish. 1995. TRT: 1:50
Box 123
Misc. 88. The Door Massey/King Production. 1995. TRT: 12:00
Box 123
Take Our Daughters to Work Presentation Reel--Jean Wade Ringlaub (1904-1991) , Shirley Polykoff (3 spots), Braniff: Last of the Plain Planes. 1994. TRT: Not indicated.
Box 123
Segment on Interview with Jim Smyth, Executive Director of CLIO Awards--Power Lunch. 1997. TRT: 9:20
Box 124
Image Advertising segment--Good Day Wake Up 5/24/95. 1995. TRT: 2:10
Box 124
Frank Assuma Prime Time Live. Undated. TRT: Not indicated.
Box 124
Prime Time Live--5/28/97--Frank Assuma Interview about the Olson Twins. Undated. TRT: Not indicated.
Box 124
Frank Assuma--Bloomberg Business News WNET TV (PBS) January 19, 1996 4:30. 1996. TRT: Not indicated.
Box 124
Misc. 11. Mary Brubaker--Aubrey Franklin--Tea Sarono--KCCI- TV Des Moines, Iowa. 1976. TRT: Not indicated.
Box 124
Interview with Jean-Marie Dru--Power Lunch 11/13/96, CNBC, 12:30 pm. 1996. TRT: 5:00
Box 124
Linda Kaplan Thaler--7 spots--Eastman Kodak; Clairol Nice'N Easy; Toys'R'Us; French's Mustard; Bell Atlantic; American Red Cross (list enclosed). 1997. TRT: Circa 5:15
Box 124
Mrs. Lawrence--Love. 1973. TRT: Not indicated.
Box 124
Misc. 6. Telecom Research--5 spots (Procter & Gamble); Dog Chow; Red Barn. 1977. TRT: 3:30
Box 124
Misc. 7. M. Lawrence--Love. Undated. TRT: 5:00
Box 124
Misc. 9. New York Drug Abuse--Middle Class Rev. 1973. TRT: :30
Box 124
Misc. 19. CBS News--2/14/78 Good Morning America--Stan Dragoti & wife. 1978. TRT: Not indicated.
Box 124
Misc. 54. M. Lawrence Print Presentation. 1982. TRT: 7:30
Box 124
Misc. 56. UJA (United Jewish Appeal) Federation--Campaign-- Delivering the Dream. 1984. TRT: 11:40
Box 124
Misc. 57. UJA (United Jewish Appeal) Federation--The Start of Something Wonderful. 1984. TRT: 60:00
Box 124
Misc. 58. WRG Historical Reel--Jones; Locker Room; Ticket Agent; Dumb Shoe; Construction Worker; Magician; Chase; Gleem; Freakies; Everybody Likes It; Maaco--Joey--The Snake. 1985. TRT: 9:50
Box 125
Building. Undated. TRT: 3:15
Box 125
Here's Wells!--The WRG BDDP video (original wrap). Undated. TRT: Not indicated. VHS.
Box 125
MTV News aired 9/1-2/ 94--Rwanda. 1994. TRT: Not indicated. VHS.
Box 125
Late News 9/01/94. 1994. TRT: Not indicated. VHS.
Box 125
Unidentified tape. Undated. TRT: Not indicated. VHS.
Box 125
Executive Forum Demo Reel. Undated. TRT: Not indicated. VHS.
Box 125
Advertising Age Best TV Commercials of 1989 (list enclosed). 1989. TRT: Circa 22:00 VHS.
Box 125
Advertising Age--The Best TV Commercials of 1990 (no list). 1990. TRT: Not indicated. VHS.
Box 125
The Best. Advertising Age The Best of 1991 (no list). 1991. TRT: Not indicated.
Box 125
Advertising Age's 1992 The Best (no list). 1992. TRT: Not indicated. VHS.
Box 125
Best Of. Best of 1988--Adweek Best Spots (list enclosed). 1988. TRT: Not indicated.
Box 125
Best Of. Best of 1989--Adweek Best Spots (no list). 1989. TRT: Not indicated.
Box 125
Best Of. Best of 1990--Adweek Best Spots (list enclosed). 1990. TRT: Not indicated.
Box 125
Best Of. Best of 1991--Adweek Best Spots (no list). 1991. TRT: Not indicated.
Box 125
Best Of. Best of 1992--Adweek Best Spots (no list). 1992. TRT: Not indicated.
Box 125
BDDP--Star Quality (no list). 1977. TRT: Not indicated.
Box 126
BDDP 1. BDDP Paris--Selection of Latest Creative Work--8 spots-- BMW; McDonald; Caisse d'Epargne; Tag Heuer; Epson (Films in English or subtitled) (list enclosed). 1995. TRT: Not indicated.
Box 126
BDDP 2. Compilation Reel--18 spots (list enclosed). 1995. TRT: Not indicated.
Box 126
BDDP 3. Batey Show reel Update- 19? Spots (list enclosed). Undated. TRT: Not indicated.
Box 126
BDDP 4. ARA/BDDP--14 spots--Moulinex; VVN; Red Cross; General Biscuits; Center Parcs (list enclosed). Undated. TRT: Not indicated.
Box 126
BDDP 5. Mancebo--Shopping Center Spots- Sogo--4 spots. Undated. TRT: Not indicated.
Box 126
BDDP 6. Paris Selection of Latest Creative Work--Films in French-- 12 spots--Keno; Tatoo; McDonald's; Beli Crackers; Jockey; Danone Market; UAP Sante; UAP Johnny. 1995. TRT: Not indicated.
Box 126
BDDP 7. BDDP Agency Reel-- (list enclosed) France-Tag Heuer, Epson, BMW, McDonald's, Caisse d'Epargne, Beun, UAP, Virgin; Spain--Nenuco, Onda Cero; Italy--Aprilla; Holland--Center Parcs; Singapore--Sony, Mercedes; Portugal--UAP; India--Haywards; UK--Third World Debt, TV Licence. 1996. TRT: Not indicated.
Box 126
BDDP 8. McDonald's--McMorning. 1996. TRT: Not indicated.
Box 126
The Best of BDDP International Compilation Reel (list enclosed). 1991. TRT: Not indicated.
Box 126
BDDP --BMW Airbag. 1995. TRT: Not indicated.
Box 126
BDDP. WRG BDDP 1966-1996- 5 spots--Braniff; BC; Alka Seltzer; New York State; Oil of Olay. 1966-1996. TRT: Not indicated.
Box 126
BDDP Worldwide--Best of 1995-96 (list enclosed) BBL; Svobodne Slovo Newspaper; Dansk Supermarket; Caisse d'Epargne; BMW; Epson; Elf; McCain; LU; Aprilia; UAP; Stresstabs; Red Stripe; TV Licence; Third World Debt; Interflora; Onda Cero; Nenuco; Tendencias; Sogo; Ad Council; Clairol; Heineken; Miaville & LaGrand; McDonald's; Mercedes Benz; Sony; Medialite. 1995-1996. TRT: Not indicated.
Box 126
BDDP Worldwide--Best of 1995-1996-- [BDDP Worldwide Meeting Barcelona 1996 (BDDP Conseil) -- (list enclosed) same as above except VCR. 1995-1996. TRT: Not indicated.
Box 126
BDDP. BDDP Europe Reel (list enclosed) France--Tag Heuer, BMW, McDonald's, Beun, Caisse d'Epargne, UAP, Virgin; Italy--Aprilla; Spain--Nenuco, Onda Cero; Holland--Center Parcs; Singapore--Sony, Mercedes; Portugal--UAP; UK--Third World Debt, TV Licence; India--Haywards,. 1997. TRT: Not indicated.
Box 126
Wells Rich Greene BDDP, Inc Worldwide Meeting Cannes. 1997. TRT: Not indicated.
Box 126
Rough Narration--Linda Kaplan Thaler. Undated. TRT: Not indicated. NT-VHS.
Box 126
Box 127
B1-B67. 72 reels. Circa 1976-1993. TRT: Not indicated.
Box 127
M36--M66. 7 reels--Drunk Driving Circa 14:00; Rawanda 1:40; Aids :45. 1990-1994. TRT: Circa 17:00. Reel-to-reel.
Box 128
M66A--M80. 5 reels--Drunk Driving4:30; Rawanda ?. Circa 1994-1995. TRT: Over 4:30. Audiocassette.
Box 128
M66--M104. 2 reels--Drunk Driving 3:00;. 1994-1996. TRT: 2:00. DAT cassette.
Box 128
N1--N25. 19 reels Canada Dry reels. Undated. TRT: Not indicated.
Box 128
N6--N16. 5 reels Sunkist reels. Undated. TRT: 15:30. Reel-to-reel.
Box 128
O1--O3. 3 reels--3 spots. 1987-1988. TRT: 1:30. Reel-to-reel.
Box 128
M9--M10. 2 reels--7 spots. 1981. TRT: 3:30. Reel-to-reel.
Box 128
[Chase Manhattan Bank: see box 129]
Box 128
1 reel--2 spots (both Nothing Happened). 1996. TRT: 2:00. DAT cassette.
Box 128
AA1-AA2. 2 reels--7 spots. 1995-1997. TRT: 4:45. Audiocassette.
Box 128
[Continental Airlines: see box 129]
Box 128
M33--M62A. 8 reels--24 spots. 1992-1994. TRT: Circa 25:00. Reel-to-reel.
Box 128
M8. 1 reel. 1977. TRT: :30. Reel-to-reel.
Box 128
R1-R2. 2 reel--2 spots. 1987. TRT: 2:00. Reel-to-reel.
Box 128
[Ford: see box 130]
Box 128
M21-M32. 3 reels--5 spots. 1976-1980. TRT: 3:00. Reel-to-reel.
Box 128
M2-M7. 8 reels--11 spots. Circa 1976-1981. TRT: Circa 7:00. Reel-to-reel.
Box 128
H2-H14 & 20 (also BB). 17 reels. 1985-. TRT: Not indicated. Reel-to-reel.
Box 128
BB15-BB21. 5 reels--11 spots. 1995-1996. TRT: 7:30 plus. Audiocassette.
Box 128
BB22. 1 reel. 1997. TRT: :30. DAT cassette.
Box 128
1 reel--6 spots--Fall Fashions Previews. 1991. TRT: 6:00. Audiocassette.
Box 128
Z1-Z57. 60 reels. 1991-1996. TRT: Not indicated. Reel-to-reel.
Box 129
R1-R2. 2 reels--Circa 36 spots. 1994. TRT: Not indicated. Audiocassette.
Box 129
Z43--Z55. 7 reels--11 spots. 1994-1996. TRT: Not indicated. Audiocassette.
Box 129
Z-47 & Z58. 2 reel--2 spots. 1995-1996. TRT: Not indicated. DAT cassette.
Box 129
W1-W7. 9 reels. 1990. TRT: Not indicated. Reel-to-reel.
Box 129
A1-A68. 70 reels. 1979-1994. TRT: 145:00. Reel-to-reel.
Box 130
W8-W46. 42 reels. 1990-1993. TRT: Circa 86:00. Reel-to-reel.
Box 131
Q1-Q35. 37 reels. 1988-1989. TRT: Circa 62:00. Reel-to-reel.
Box 131
includes 7 copies of Q35 (divided in box) --Rocky. 1989. TRT: 1:00
Box 131
includes 3 copies of Q35--Pride
Box 131
Q35-Q68. 19 reels. 1989-1990. TRT: 77:00. Reel-to-reel.
Box 132
1 reel--compilation reel of 28 spots. 1988. TRT: 28:00. Reel-to-reel.
Box 132
M30-M31. 2 reels--4 spots. 1987. TRT: 3:00. Reel-to-reel.
Box 132
[Midas: see box 133]
Box 132
I16--I22. 3 reels--Gain Detergent--4 spots. 1986. TRT: 3:30. Reel-to-reel.
Box 132
I19--I42. 6 reels--Oil of Olay--11 spots. 1988-1993. TRT: Not indicated. Reel-to-reel.
Box 132
I1--I6. 4 reels--Prell--3 spots. 1981-1983. TRT: 1:30. Reel-to-reel.
Box 132
I14--I39. 20 reels--Pringles--33 spots. 1985-1992. TRT: 26:00. Reel-to-reel.
Box 132
12 reels--Sure--15 spots. 1982-1987. TRT: 10:45. Reel-to-reel.
Box 132
I43. 1 reel--Pringles--3 spots. 1996. TRT: 3:00. DAT cassette.
Box 132
M79--M87. 2 reels--2 spots. 1995. TRT: 2:00. Audiocassette.
Box 132
M97--M102. 2 reels--3 spots. 1996. TRT: Circa 3:00. DAT cassette.
Box 132
G1-G4. 4 reels--4 spots (all Hefty/Wimpy). 1985. TRT: 4:00
Box 132
K1-K33. 43 reels--1 to 6 spots each (some duplication). 1977-1985. TRT: 110:00. Reel-to-reel.
Box 133
12 reels--compilation reels (up to Circa 20:00 each); includes 3--1990 Availability Reel (A-C)--63 spots; also 4--1992 Availability Reel (A-D) 1990-1993. TRT: 40:00 plus 63:00; 53:00. Reel-to-reel.
Box 133
32-track stereo reels--45 spots. Circa 1993. TRT: 43:00. Reel-to-reel.
Box 133
K4--K29. 19 reels--. 1993-1995. TRT: 165:00. Audiocassette.
Box 133
K30-K31. 2 reels. 1995. TRT: 2:00. DAT cassette.
Box 133
E1--E50. 51 reels--84 spots. 1977-1991. TRT: Circa 87:00. Reel-to-reel.
Box 134
M46--M95. 18 reels--44 spots. 1992-1995. TRT: 20:00. Reel-to-reel.
Box 134
M88--M94A. 2 Reels--1 spot and NYSE Buffet Interview. 1996. TRT: 1:00 plus. Audiocassette.
Box 134
M71. Stiller & Meara. 1995. TRT: Not indicated. Audiocassette.
Box 134
M72. Helen Hunter. 1995. TRT: Not indicated. Audiocassette.
Box 134
M73. Sam Waterson. 1995. TRT: Not indicated. Audiocassette.
Box 134
M74. Ruby Dee & Ossie Davis. 1995. TRT: Not indicated. Audiocassette.
Box 134
M98. Rita Moreno. 1996. TRT: Not indicated. Audiocassette.
Box 134
M7. Rita Moreno. 1996. TRT: Not indicated. DAT cassette.
Box 134
D1-D80. 80 reels--80 spots--. 1982-1984. TRT: 78:30. Reel-to-reel.
Box 135
D81-D162. 86 spots. 1984-1988. TRT: 86:00. Reel-to-reel.
Box 136
2 reels--3 spots. 1983-1988. TRT: 3:00. Audiocassette.
Box 136
M-37 & M38. 2 reels (both Body and Mind). 1991. TRT: 2:00. Reel-to-reel.
Box 137
M24-M25. 2 reels--2 spots for Chex Party Mix. Undated. TRT: 1:00. Reel-to-reel.
Box 137
M26. 1 reel--1 spot--Great American Dog Food. Undated. TRT: Circa :30. Reel-to-reel.
Box 137
P-1. 1 reel--Bran Chex Brand Cereal--Confessions. 1988. TRT: 1:00. Reel-to-reel.
Box 137
L13-L14. 2 reels--2 spots. 1983-1984. TRT: 1:50
Box 137
X1--X35. 43 reels--89 spots (some duplication). 1990-1995. TRT: Circa 81:40. Reel-to-reel.
Box 137
M32. 2 reels--1 spots. 1989. TRT: Circa 1:00. Reel-to-reel.
Box 137
X32. 1 travel case--16 spots. 1995. TRT: 14:40. Reel-to-reel.
Box 137
X17--35. 8 reels--39 spots plus Master. 1993-1995
Box 137
MCI 1 Video Reels
Box 137
2 reels--Historical Reels--54 spots. 1988 & 1990. TRT: Not indicated. 1" video reel.
Box 137
J1-J56. 63 reels--182 spots. 1977-1986. TRT: Circa 148:00. Reel-to-reel.
Box 138
J78-J88. 11 reels--11 spots. 1986-1987. TRT: 9:00. Reel-to-reel.
Box 138
J89-J127. 46 reels--108 spots. 1987-1992. TRT: 42:30. Reel-to-reel.
Box 139
. 6 reels--51 spots. 1986-1987. TRT: 53:00. Reel-to-reel.
Box 139
M11-M15. 5 reels--5 spots (all Summer Jobs) --2 in Spanish. 1983. TRT: 2:50. Reel-to-reel.
Box 139
CC2-CC9. 8 reels--12 spots. 1996-1997. TRT: 0.5. Audiocassette.
Box 139
. 1 reel--2 spots. 1996. TRT: 1:53. DAT cassette
Box 139
M45. 1 reel--Hot Shot--1 spot--Get a life. 1992. TRT: :30. Reel-to-reel.
Box 139
M49--M63. 3 reels--Rid-A-Bug--25 spots. 1992-1994. TRT: Circa 19:00. Reel-to-reel.
Box 139
M16-M20. 5 reels--5 spots. 1978-1984. TRT: 4:20. Reel-to-reel.
Box 139
(W7-1). Music Tracks. 1990. TRT: Not indicated. 15 ips reel-to-reel.
Box 139
Master Radio--1982 Historical Reel (no list). 1982. TRT: Not indicated. 3-3/4 ips reel-to-reel.
Box 139
Master Radio 1983 (no list). 1983. TRT: Not indicated. 3-3/4 ips reel-to-reel.
Box 139
3 reels--Mary Calhoon Moss Presentation Feb. 25, 1986. 1986. TRT: Not indicated. Reel-to-reel.
Box 139
3 reels--Mary Calhoon Presents: The Real Story:. 1986. TRT: 15:00 (5:00 each). 1" Video Reels
Box 140
2 reels--Comp Art. 1986. TRT: Not indicated. 1" Video Reels
Box 140
1 reel--Bump Up Material. 1986. TRT: Not indicated. 1" Video Reels
Box 140
1 reel--Embossed Logo Treatment with Fade. 1992. TRT: Not indicated. 1" Video Reels
Box 140
9 reels--Ad Council--Drunk Driving--24 spots (some Spanish). Circa 1992-1993. TRT: 9:25. 1" Video Reels
Box 140
3 MCI--323 Spots (see 136). 1988-1991. TRT: Not indicated. 1" Video Reels
Box 140

Historical Note

Wells Rich Greene Historical Chronology

DateEvent(s)
1966Opened upon the departures of Mary Wells, Richard Rich, and Stewart Greene from Jack Tinker and Partners
1967Won American Motors Company (AMC) account
1968Initial public offering
Won Trans World Airlines (TWA) account
1969Richard Rich left WRG
1970AMC Gremlin launch
Won Alka-Seltzer account (Miles Laboratories)
1971Agency of record, Procter & Gamble
1974WRG reverted to private ownership
Stewart Greene left WRG
1979Won Ford Motor Company corporate account
1990Mary Wells Lawrence resigned as CEO, replaced by Ken Olshan
1991Majority stake sold to BDDP; renamed Wells Rich Greene BDDP
1996Sold to GGT PLC (London)
1997Renamed Wells BDDP; soon after sold to Omnicom Group
1998Dissolved by Omnicom

Among the notable campaign slogans created by WRG: "Plop, plop, fizz, fizz," "I can't believe I ate the whole thing," and "Try it, you'll like it" (all for Alka-Seltzer); "I (heart) New York" (New York State Commerce Commission); "Trust the Midas Touch" (Midas Muffler); "At Ford, Quality is Job 1" (Ford Motor Company); and "Raise Your Hand If You're Sure" (Procter & Gamble's Sure anti-perpirant).

Mary Wells Lawrence Biographical Chronology

DateEvent(s)
1928 May 25Born Mary Georgene Berg, Youngstown, Oh.
Circa 1945Attended Neighborhood Playhouse School of the Theater, New York, N.Y.
Circa 1947Attended Carnegie Institute of Technology
Married Bert Wells
1951Advertising writer, McKelvey's Department Store, Youngstown, Oh.
1952Fashion Advertising Manager, Macy's Department Store, New York, N.Y.
1953Copy Chief, McCann-Erickson agency
1957-1963Worked at Doyle Dane Bernbach
1964-1966Worked at Jack Tinker and Partners; primary responsibility for Braniff Airlines account
1965Divorced Bert Wells
1966Opened Wells Rich Greene, Inc. with Richard Rich, and Stewart Greene, associates from Jack Tinker and Partners
1967Married Harding Lawrence, CEO of Braniff Airlines
1968Upon WRG Initial public offering, became first woman CEO of a company listed on the New York Stock Exchange
1969Considered the highest-paid woman in U.S. advertising industry
Inducted into Copywriters' Hall of Fame
1970Honorary Doctor of Law, Babson College
1971Named Advertising Woman of the Year
Honorary Doctorate, Carnegie-Mellon University
2002Memoir, A Big Life in Advertising, published
Harding Lawrence died

Sources: Advertising Age Encyclopedia of Advertising (Fitzroy Dearborn 2003); The Ad Men and Women (Applegate 1994); Who's Who in Advertising (1963-); Wikipedia, Mary Wells Lawrence

Subject Headings

Related Material

Related Material

Related materials may be found in the following collections held in the Hartman Center for Sales, Advertising & Marketing History:

Bates Worldwide, Inc. Records

D'Arcy Masius Benton & Bowles Archives

J. Walter Thompson Company. Domestic Advertisements Collection

Warwick Baker O'Neill Records

Preferred Citation

[Identification of item], Wells Rich Greene Inc. Records, David M. Rubenstein Rare Book & Manuscript Library, Duke University

Provenance

The Wells Rich Greene Inc. Records were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 1998.

Processing Information

Processed by Richard Collier, Jessica Wood, April 2009

Encoded by Richard Collier, April 2009

Accessions 98-290, 98-396 were merged into one collection, described in this finding aid.

Descriptive sources and standards used to create this Inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.

This finding aid is NCEAD compliant.