Inventory of the Wunderman Archives, 1946-2010 and undated
Wunderman is a direct marketing and behavior-oriented marketing communications firm founded in 1958 as Wunderman Ricotta & Kline. It is currently a subsidiary of the Young & Rubicam agency.
The Wunderman Archives span the years 1946-2010 and comprise the administrative records of direct-mail and direct marketing agency Wunderman and its predecessor entities Wunderman Ricotta & Kline, Wunderman Worldwide, Wunderman Cato Johnson, and Impiric, as well as its subsidiary offices in the U.S. and abroad, associated firms such as Stone & Adler and Chapman Direct, and its relations with parent company Young & Rubicam. It includes general office files, policy and procedure manuals, training materials, awards, account files, new business records, professional papers of founder Lester Wunderman and other key executives, samples of client campaigns, photographs, slides and audio cassettes and videocassettes. Clients include American Express, Apple, Army/ROTC, AT&T, Britannica Press, CBS, CIT Financial, Citibank, Columbia House, Ford, Gevalia Kaffe (Kraft), the Grolier Society, IBM, Jackson & Perkins, Johnson & Johnson, Lincoln-Mercury, Manufacturers Hanover Trust, Microsoft, Miller beer, National Rifle Association, New York Telephone/NYNEX, Time (Fortune, Money and Sports Illustrated magazines), Time-Life Books, United States Postal Service (USPS), and Xerox. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Repository
- David M. Rubenstein Rare Book & Manuscript Library, Duke University
- Creator
- Wunderman.
- Title
- Wunderman Archives, 1946-2010 and undated
- Language of Material
- English, Arabic, Catalan, Chinese, Czech, Danish, Dutch, Finnish, French, German, Greek, Hungarian, Italian, Japanese, Norwegian, Portuguese, Spanish, Swedish, Turkish
- Extent
- 520 Linear Feet, 354,000 Items
- Location
- For current information on the location of
these materials, please consult the Library's online catalog.
- Administrative Files, 1955-2002 and undated
- Account Files, 1964-2001 and undated
- Awards, 1986-2010 and undated
- International Offices, 1980-2000 and undated
- New Business Files, 1959-1999 and undated
- Printed Materials, 1950-2001 and undated
- Print Advertisements and Advertising Proof Scrapbooks, 1981-2000 and undated
- Slides and Photographs, 1974-2000 and undated
- Training and Presentation Materials, 1974-2002 and undated
- Audiovisual Materials, 1946-2003 and undated
The Wunderman Archives span the years 1946-2010 and comprise the administrative records of direct-mail and direct marketing agency Wunderman and its predecessor entities Wunderman Ricotta & Kline, Wunderman Worldwide, Wunderman Cato Johnson, and Impiric, as well as its subsidiary offices in the U.S. and abroad, associated firms such as Stone & Adler and Chapman Direct, and its relations with parent company Young & Rubicam. It includes general office files, policy and procedure manuals, training materials, awards, account files, new business records, professional papers of founder Lester Wunderman and other key executives, samples of client campaigns, photographs, slides and audio cassettes and videocassettes. Clients include American Express, Apple, Army/ROTC, AT&T, Britannica Press, CBS, CIT Financial, Citibank, Columbia House, Ford, Gevalia Kaffe (Kraft), the Grolier Society, IBM, Jackson & Perkins, Johnson & Johnson, Lincoln-Mercury, Manufacturers Hanover Trust, Microsoft, Miller beer, National Rifle Association, New York Telephone/NYNEX, Time (Fortune, Money and Sports Illustrated magazines), Time-Life Books, United States Postal Service (USPS), and Xerox.
Access Restrictions
Collection is restricted.
Unpublished materials are closed to non-Wunderman researchers for 15 years from the date of creation.
Original audiovisual materials are closed to patron use. Research Services staff need to produce use copies before contents can be accessed.
In addition, patrons must sign the Acknowledgment of Legal Responsibility and Privacy Rights form before using this collection.
Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
Use Restrictions
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
Includes policy and procedure manuals, correspondence, vendor information and samples, article and clipping files, forms and stationery examples, corporate mission and strategy statements. Arranged alphabetically.
Archival storage records, 1981-1992
(2 folders)
Box 1
Catalogs, 1984-1990 and undated
(5 folders)
Box 1
Credit, articles, 1996-2000
Box 1
Weight loss, articles, 1988-1990
Box 1
Arbeit and Company, profile, circa 1988
Box 1
Authenticum imaging, 1991
Box 1
AVI Visual Productions, 1991
Box 1
Bienfang, foamboard color samples, 1993
Box 2
Brilliant Image, 1991-1992
Box 2
Cato Johnson Entertainment, circa 1990
Box 2
Envision slide imaging services, 1992
Box 2
Financial services, list of commercials and brochures, undated
Box 2
MacForce (temp agency), 1991
Box 2
Perma Products storage files, undated
Box 2
Princeton Creative Research, creativity testing, undated
Box 2
Proofreader mark charts, undated
Box 2
ProForma, cover binding samples, undated
Box 2
Shana Corporation, Informed Manager, 1992
Box 2
Slide Systems, Inc., imaging services, 1991
Box 2
Sudler & Hennessey backgrounder, 1995
Box 2
Visual Horizons buyer's guide, 1993
Box 2
Authority marketing, undated
Box 2
Biographies of staff, undated
Box 2
Consulting strategies, 1992
Box 2
Database marketing services, undated
Box 2
File category listing, 1992
Box 3
Forms, samples, 1978-1991 and undated
Box 3
LNA/Arbitron Multimedia Service, 1991-1992
(2 folders)
Box 3
Miscellaneous competitive, 1987-1989 and undated
Box 3
Pet food case study, 1992
Box 3
Corporate Identity Guidelines, undated
Box 3
Creative Brief forms, undated
Box 3
Credentials presentations, 1994-1995 and undated
(4 folders)
Box 3
Direct Mail Production Manual, undated
(1 of 3 folders)
Box 3
Direct Mail Production Manual, undated
(2-3 of 3 folders)
Box 4
Information guide, undated
Box 4
Merger/Vision statement, 1992
(2 folders)
Box 4
Mike Becker Far East talk, credentials, undated
Box 4
New and Emerging Laboratory, undated
Box 4
Presentation library, 1992
(2 folders)
Box 4
The Strategic Imperative to Merge Wunderman and Cato Johnson, 1992
Box 5
U.K. credentials, undated
Box 5
WCJ Value Proposition, undated
Box 5
Worldwide credentials and profiles, 1995-1997
(2 folders)
Box 5
Worldwide Managers Meeting, Vol. II, 1995
(3 folders)
Box 5
Worldwide Managers Meeting, Baden Baden, 1997
(1-7 of 10 folders)
Box 6
Worldwide Managers Meeting, Baden Baden, 1997
(8-10 of 10 folders)
Box 7
Directory of Direct Marketing, undated
Box 7
Profile (Peter J. Rosenwald), 1978
Box 7
Broadcast Traffic Procedures, 1992
Box 7
Credentials, 1990
(2 folders)
Box 7
Forms, samples, 1989 and undated
Box 7
Forms, samples, circa 1991
(3 folders)
Box 8
Internship program, 1986-1990
Box 8
Kristen Butler chronological file, 1990-1991
Box 8
Managers Meeting, credentials, 1991
(4 folders)
Box 8
Media miscellaneous, 1990 and undated
Box 9
Media Research Alert, undated
Box 9
Overview/Orientation, 1991
Box 9
Overview/Profile, 1990-1991
Box 9
Performance Appraisal, undated
Box 9
Strategic Planning Model, undated
Box 9
Administrative Secretary guidelines, undated
Box 9
AIM21 database service, 1994-1996
Box 9
Brand Asset Valuator, 1995 and undated
Box 9
Database marketing, articles and case studies, 1984-1990
Box 9
Direct Marketing Group, credentials and overview, undated
(2 folders)
Box 9
Miscellaneous, 1979-1992 and undated
(2 folders)
Box 10
Worldwide Brand Paradigms, 1994-1995
Box 10
Worldwide Product Committee VII, mini case histories, 1997
Box 10
Y&R Europe profile, undated
Box 10
Action Marketing, undated
Box 10
Action Marketing Basics (WCJ), undated
Box 10
Action Marketing Principles, undated
Box 10
Action Marketing Responding to Clients' Needs (WCJ), undated
Box 10
Action Marketing Role (WCJ), undated
Box 10
Action Marketing Worldwide Approach of WCJ, 1992
Box 11
Consumer Driven Direct Marketing, undated
Box 11
Creative Process (WW), undated
Box 11
Curriculum Marketing, undated
Box 11
Curriculum Marketing--The Way of the Rat, 1982
Box 11
Database Core Practices, undated
Box 11
Database marketing, articles and case studies, 1986-1992 and undated
(2 folders)
Box 11
Demystifying Database and Curriculum Marketing, undated
Box 11
Direct Marketing Chimera or Commitment (Edward Ney), 1981
Box 11
Direct Marketing miscellaneous, 1980s-1991
(2 folders)
Box 11
How to Recognize Great Advertising (Frazier Purdy), 1987
(2 folders)
Box 12
Marketing development, undated
Box 12
Newsletters, general information, 1980-1987
Box 12
Research--Application to Direct Marketing (Hugh Chambers), undated
Box 12
Research--Cross Cultural Consumer Characterizations (4-C's), circa 1986
Box 12
Strategy--Consumer Perspective (Y&R), 1987
Box 12
Strategy--Demystfying the Strategic Planning Process (WW), undated
Box 12
Strategy miscellaneous, undated
Box 12
Strategy Selection, undated
Box 12
Support Advertising, 1980s
Box 12
Surveys, samples, 1990-1992
Box 13
Targeted Franchise Marketing, undated
Box 13
Targeted Relationship Marketing (TRM), undated
(2 folders)
Box 13
The Five Y&R Strategic Planning Tools, undated
Box 13
Values and Lifestyle Segments (VALS), undated
(2 folders)
Box 13
Writing a Business Case (Harvard Business School), 1955
Box 13
Y&R Creative Work Plan, undated
Box 13
Booklets and brochures, undated
Box 14
In-line formats and snap-packs, undated
Box 14
Letter-sized packages, undated
Box 14
Self-mailers and postcards, undated
Box 14
Specialty items (plastic cards, tent cards), undated
Box 14
Burrows presentation to Y&R, 1995
Box OV1
Forms, samples (WW), undated
Box OV1
575 Madison Avenue, circa 1950s
Box OV1
Articles about Wunderman (Advertising Age, Campaign Direct), 1993-1998
Box OV1
Advertising Age, Y&R at 75, 1998
Box OV1
Live from 575 (WRK), 1983
Box OV1
One World (WCJ), circa 1995
Box OV1
Miscellaneous creative samples, 1986-1998
Box OV1
Y&R--Clockwise the Game, game board, undated
Box OV1
Restrictions on Access: Unpublished materials are closed to non-Wunderman researchers for 15 years from the date of creation.
Impiric--The I newsletter, 2000
Box OV1
WCJ newsletters, 1999-2000
Box OV1
Restrictions on Access: Unpublished materials are closed to non-Wunderman researchers for 15 years from the date of creation.
Beyond Ginsu: Principles of Winning Direct Response Television, circa 2000
Box R1
Building Global Capabilities: GHR/MarComm strategy update, circa 2000
Box R1
Customer Relationships, 2000
(2 folders)
Box R1
Database marketing services, 2000
Box R1
E-Brain Market Research, 2000
Box R1
Global Recruiting Solutions, 2000
(2 folders)
Box R1
Global Human Resources Job Descriptions, 2000
(1-2 of 4 folders)
Box R1
Global Human Resources Job Descriptions, 2000
(3-4 of 4 folders)
Box R2
Lead Qualification Opportunities, 2000
Box R2
Marketing Lab, 2000
(4 folders)
Box R2
Topline Credentials, 2000
Box R2
Domestic and International Relocation Policies and Procedures, 2001
(3 folders)
Box R2
IBM Global Leadership Team Meeting, 2002
(2 folders)
Box R3
Temporary Transfer Program, 2002
Box R3
Employment--New Hires, 1995
Box R3
Worldwide Identity Standards, 1998
Box R3
Creative Library requests, 1998-2000
(2 folders)
Box R3
Includes case studies, campaign analyses, examples of campaign materials and creative work, memoranda and other documentation relating to Wunderman's work for its clients. The series focuses primarily on the United States and North America but some international work is represented here as well. Other international client activity is documented in the International Offices Series. Arranged alphabetically by client name.
International case studies, 1990-1996
(2 folders)
Box AF1
Memoranda and communications, 1994-1996
Box AF1
Miscellaneous case studies: U.S. Army/AT&T/USPS, undated
Box AF1
Photoboards, 1980s
(1-3 of 4 folders)
Box AF1
Photoboards, 1980s (continued)
(4 of 4 folders)
Box AF2
The Creative Process, undated
Box AF2
Transparencies: Adidas/Gillette/Taco Bell/USPS/Gevalia,
Box AF2
General files, 1997 and undated
Box AF2
General files, 1990-1995
(3 folders)
Box AF2
Business Fast Concorde Upgade, Hyatt Hotel Offer, 1994
Box AF2
Concorde, 1993-1996
(3 folders)
Box AF2
Executive Europe Transportation, 1992
Box AF3
Frequence Plus, 1994-1996
(5 folders)
Box AF3
La Bistro D'a Cote (Free Dinner), 1992
Box AF3
Mailing with Premier & Savoir, 1993
Box AF3
Miscellaneous, 1994-1997
(3 folders)
Box AF4
Meridien Nice Hotel discount, 1993
Box AF4
Michael Rostang--Free Dinner, 1993
Box AF4
Mileage accrual charge, 1993
Box AF4
Purchase Ticket with AMEX, Companion Flies Free, 1994
Box AF4
Savoir Faire introduction, 1992
Box AF4
Terminal 2C--Gateway to the World, 1993
Box AF4
Alamo Small Business, 1996
Box AF5
Alamo True Blue, 1996-1999
(2 folders)
Box AF5
General files, 1996 and undated
Box AF5
General files, 1984 and undated
Box AF5
Mailing, 1982 and undated
(2 folders)
Box AF6
Printed material, 1982 and undated
(2 folders)
Box AF6
American Automobile Association (AAA) tie-in, undated
Box AF7
Case studies, 1990-1995 and undated
(2 folders)
Box AF7
Competitor credit card brochures, 1987 and undated
Box AF7
Case study and miscellaneous, 1994 and undated
Box AF7
Historical perspective, 1993
Box AF7
Presentation script, undated
Box AF7
Team Corporate Card, 1994
(2 folders)
Box AF7
Custom Extras, 1997
(2 folders)
Box AF8
Delta Skymiles credit card, 1995
Box AF8
Financial Direct case study, 1997
Box AF8
Members of Distinction, 1991 and undated
(2 folders)
Box AF8
Miscellaneous, 1994-1996 and undated
(2 folders)
Box AF8
Miscellaneous creative, 1987-1997
Box AF8
Newspaper advertising, 1989-1990
Box AF8
General, 1989-1992
(3 folders)
Box AF8
Advertising not produced by Wunderman, 1994 and undated
Box AF9
Benefits brochures, 1994-1995
Box AF9
Creative, analyses, 1987-1995 and undated
(5 folders)
Box AF9
Optima Card carriers, 1993
Box AF9
Optima launch presentation, 1986
Box AF9
Printed materials, 1988-1993
Box AF9
Rangers/Knicks tie-ins, 1996
Box AF9
Student card communications plan, 1995
Box AF9
Student card launch, 1996
Box AF9
Partnership book, undated
Box AF10
Personalized Priveleges case study, undated
Box AF10
Creative, 1991-1996
(3 folders)
Box AF10
Premier Access Account, 1988
Box AF10
Promotional items, undated
Box AF10
Advertising by Ogilvy & Mather, 1988
Box AF11
Chamberlain/Shoemaker card designs, undated
Box AF11
Print advertisements, 1991 and undated
Box AF11
A Worldwide Look (Wunderman advertising for American Express), 1989
Box AF11
American Express Collection (coupons to Manhattan restaurants), 1988
Box AF11
Departures, 1994 Sept.-Oct.
Box AF11
Miscellaneous brochures, 1987-1995 and undated
Box AF11
Optima Focus newsletter, 1993
Box AF11
Profile: Taking the Extra Step in Service, 1988
Box AF11
Relationship marketing, 1992-1993
Box AF12
Rewards program, layouts, undated
Box AF12
Sheraton display card, undated
Box AF12
Special purchase accounts, 1996
Box AF12
Student March, Go Card test, 1996
Box AF12
Travel Management Services brochure, 1994
Box AF12
Rotafolio presentation for Mexico, 1994
Box AF12
Sky Miles promotion, 1995-1996
Box AF12
Ultra Loyalty program, 1993
Box AF12
War Rules, report by FCB/Chess Team, circa 1995
Box AF12
WCJ and American Express, 1986-1997, 1997
Box AF12
Worldwide Identification Standards, 1996
Box AF12
Additional card, 1993-1996
(2 folders)
Box AF13
Airline, hotel tie-ins, 1989-1990
Box AF13
Brinks Security tie-in, 1996
Box AF13
Cardmember Financial Services, 1988-1989
Box AF13
Charge Against Hunger, 1995
Box AF13
Choice of Card (mailing and display card), 1995
Box AF13
Corporate Card, 1988-1996 and undated
(8 folders)
Box AF13
Corporate Card mailing portfolio, 1988
(2 folders)
Box AF13
Establishment Services, 1991
Box AF13
Gold Card, 1991-1997
(2 folders)
Box AF13
Investment Management Account, 1988
Box AF13
Members of Distinction, 1993
Box AF14
Membership Miles, 1994 and undated
Box AF14
Miscellaneous, 1992-1994 and undated
(2 folders)
Box AF14
One Check in-market pretest, 1994
Box AF14
Optima Card, 1988-1997 and undated
(16 folders)
Box AF14
Optima/Hilton card, 1995-1997
Box AF15
Optima Student Card, 1996-1997
(4 folders)
Box AF15
Platinum Card, 1987-1997 and undated
(9 folders)
Box AF15
Small Business Services, 1992-1996
(4 folders)
Box AF15
Travel Related Services, 1987-1993 and undated
(3 folders)
Box AF15
Samples, 1987-1993
(15 folders)
Box AF16
13-country creative study, 1996
(2 folders)
Box AF17
Worldwide learnings, 1996
Box AF17
Mailings, 1990 and undated
(2 folders)
Box AF17
Presentation (English and Spanish), undated
Box AF17
Sales force proposals, 1993
Box AF17
Moneygram advertising, ethnic press (Greek, Spanish, Portuguese), undated
Box AF17
Strategy recommendation, 1992
Box AF17
Forms and stationery, undated
Box AF18
Mailer, 1994 and undated
(2 folders)
Box AF18
Print advertising, 1991-1993
(2 folders)
Box AF18
Printed materials, 1992-1994
Box AF18
Sales folders, 1993 and undated
Box AF18
Top Travel insurance program, 1993
(3 folders)
Box AF19
Awards, submissions, 1990-1993
Box AF19
Cancellation letter creative brief, 1993
Box AF19
Corporate Card, 1992-1995 and undated
(3 folders)
Box AF19
Mailings, 1987-1992 and undated
(8 folders)
Box AF19
Optima Card, 1990-1993
(2 folders)
Box AF20
Point-of-sale display, 1989
Box AF20
Print advertising, 1989 and undated
(3 folders)
Box AF20
At Your Service, 1988-1989
Box AF20
Cardmember Financial Services, 1989-1990
Box AF21
Corporate Card, 1988-1989
Box AF21
Line of Credit, 1988-1990
Box AF21
Optima Card, includes Christmas card, 1988-1989
Box AF21
Retail Service Establishments, 1988-1989
Box AF21
Corporate Card, circa 1992
Box AF21
Print advertising (Finnish with English translations), 1994
Box AF21
Acquisition Cartes Corporate Supplementaires, 1992
Box AF21
Corporate small business strategy, 1991
Box AF21
Cross-selling (Green and Corporate cards), 1991
Box AF21
Guide de l'Etabilssement Partenaire, circa 1992
Box AF21
Guide des Services Corporate, 1991
Box AF21
Le Partenariat en Action, 1988
Box AF22
Le Plan Anti-Suppression, circa 1990
Box AF22
Mailings, 1988-1990 and undated
(4 folders)
Box AF22
Mini-Guide Sécurité, undated
Box AF22
Oui, Merci campaign (for Paris and Amsterdam), 1988-1992
(2 folders)
Box AF22
Rapport d'Etude Barometre Point 6, 1990
Box AF22
Retail File/News (in English and French), 1990
Box AF22
Service Establishment (SE) Business Partnership Report, 1988
Box AF22
Corporate Card, 1993 and undated
(3 folders)
Box AF23
Mailings, 1990-1996
(3 folders)
Box AF23
Merchandising (Geschenk Galerie), 1990
Box AF23
Print advertising, 1993 and undated
Box AF23
Printed materials, 1991-1993
Box AF23
Service establishments, 1990
Box AF24
Travel Management Services (TMS) business review, 1993
Box AF24
Briefs and miscellaneous, 1993 and undated
Box AF24
Corporate Card strategy and media proposal, 1992
Box AF24
Mailings, 1990-1994
(2 folders)
Box AF24
Memoranda and sample letters, 1990-1991
Box AF24
Newspaper advertising, undated
Box AF24
Printed materials, 1989-1994 and undated
Box AF24
Recommendations for Corporate Card, 1992
Box AF25
Travel Services Guide, 1994
Box AF25
Creative and miscellaneous, 1992
Box AF25
Briefs and miscellaneous, 1992-1994 and undated
Box AF25
Corporate Card, 1992-1994 and undated
(2 folders)
Box AF25
Mailings, 1988-1995
(1-2 of 6 folders)
Box AF25
Mailings, 1988-1995 (continued)
(3-6 of 6 folders)
Box AF26
Corporate World, 1992-1994
Box AF26
Miscellaneous, 1993 and undated
Box AF26
Shearson Lehman Hutton, One World One Market, 1988
Box AF26
Advertisements in magazines, 1990-1991
Box AF27
American Express Value System, undated
Box AF27
Cardmember Financial Services, 1992-1993
(3 folders)
Box AF27
Consumer Value System, undated
Box AF27
Corporate Card, 1991-1993
(3 folders)
Box AF27
Creative brief, 1992-1993
(3 folders)
Box AF27
Guide to Mobile Telecom Service, 1995
Box AF27
Individualised marketing, 1992
Box AF27
Lead generation test--London Times strip advertisement, 1990 Oct.
Box AF27
Lead generation test--Taxi seatback advertisement, 1990 Oct.
Box AF27
Loyalty management process, 1993
Box AF27
Mailings, 1991-1992 and undated
(7 folders)
Box AF28
Membership Miles, 1992
(2 folders)
Box AF29
Partnership Book, undated
Box AF29
Printed materials, 1990-1996
(3 folders)
Box AF29
Questionnaire strategy, undated
Box AF30
Research proposal, anti-suppression initiatives, 1992
Box AF30
Service establishments, 1992
Box AF30
Take-one acquisition activity, 1993
Box AF30
Test advertisement, 1990 Sept.
Box AF30
Travel agency partnership, 1992
Box AF30
Travel Management Services, 1993
Box AF30
UK-NCP mailing plan, 1988
Box AF30
Welcome Communications, 1992
(2 folders)
Box AF30
Mailings, 1994-1996
(2 folders)
Box AF31
Platinum Card gift, undated
Box AF31
Print advertising, undated
Box AF31
Activity report, 1992-1993
Box AF31
Service Establishment advertising, 1992
Box AF31
New Jersey Chapter Research Conference, 1994
Box AF32
Fleet Marketing Kit, 1993
Box AF32
Metropolitan Lounge, 1998
Box AF32
Student Advantage + Take-Away, 1998
Box AF32
VIP Loyalty Program, 1998
Box AF32
Business Process Management--proposal and background, 1997
Box AF32
Creative, 1989 and undated
Box AF32
Curriculum Marketing Program, 1997
Box AF32
Model Releases, 1997
(3 folders)
Box AF32
Recruitment print advertising, 1998-1999
Box AF32
Shopping Cart Mailing, 1989
Box AF33
Case studies, 1989-1995 and undated
(4 folders)
Box AF33
Clippings, 1990 and undated
Box AF33
Slide presentation, undated
Box AF33
Apple Creative form, 1990
Box AF33
Business-to-business Unix, 1992
Box AF33
Business-to-business video offer, 1993
Box AF33
Educator acquisition, 1992
Box AF33
Six Reasons to Buy a Mac, 1991
Box AF34
Education/Internet, 1991-1996
Box AF34
Macintosh/PowerBook, 1990-1995
Box AF34
Small business, 1989-1997
Box AF34
Mac Performance Pac takeaway display1992
Box AF34
Printed materials, 1990-1998
Box AF34
American Bell histories, undated
Box AF35
America's Choice program, 1990
Box AF35
AT&T and Wunderman Cato Johnson, 1997
Box AF35
Brand and Identity Management Kit, 1992
Box AF35
Brand Guidelines for Direct Mail, undated
Box AF35
Business Communications Services, 1994
(2 folders)
Box AF35
Case studies, 1990-1997 and undated
(3 folders)
Box AF35
Commercials in library, 1997
Box AF35
Direct Marketing Around the World, undated
Box AF35
Direct Service wallet guide, 1999
Box AF35
ECHO Awards application, 1996
Box AF35
Free Installation event, 1995
Box AF35
Gift card holder, undated
Box AF35
Global Calling Card, migration newsletter case study, 1997
Box AF36
Global Calling Card study, 1997
Box AF36
Global Contacts program, undated
Box AF36
Heavy User Bonding System (HUBS), undated
Box AF36
Home Business Resources overview, 1995
Box AF36
HUBS (individual services) database system, undated
Box AF36
International Call Plan, 1997
Box AF36
International Calling, 1985
Box AF36
Language Line training class, 1991
Box AF36
Miscellaneous, 1984 and undated
Box AF36
Opportunity Calling, 1989
(2 folders)
Box AF36
Opportunity Calling (Young & Rubicam), 1989
(2 folders)
Box AF36
Reach Out America strategy, 1985
Box AF37
Request For Proposal briefing, 1986
Box AF37
Talk Express--National Postal Forum entry, 1997
Box AF37
True Rewards program, 1994
Box AF37
Wireless initiatives, 1997
Box AF37
World Class Database Marketing, 1994
Box AF37
World Traveler creative, 1998-1999
(2 folders)
Box AF37
Worldnet Service creative, 1997-1999
(3 folders)
Box AF37
Business-related, 1985-1993
(2 folders)
Box AF38
Business-to-Business resources, 1995
Box AF38
Caller's Club, 1990-1992
(3 folders)
Box AF38
Celebration, Fla., undated
Box AF39
Commitment to customer satisfaction, undated
Box AF39
Easy Reach, 1992-1993 and undated
(3 folders)
Box AF39
Fulfillment items, undated
Box AF39
Global Calling Card (Spanish and Portuguese), 1997
Box AF39
Global Military Saver, 1998
Box AF39
Global Segment, European, 1999
Box AF39
Home Business Resources, 1995-1996
Box AF39
In-barracks service, 1998
Box AF39
In-room phone service (student dormitories), 1998
Box AF39
Individual services, 1989
Box AF39
International Caller's Club, 1990-1992
Box AF40
Military offers, 1998-1999
Box AF40
Miscellaneous, 1993-1997
(3 folders)
Box AF40
One Rate/5-cent Weekend, 1998
Box AF40
Opportunity Calling, 1985-1986
Box AF40
Pager Mail 30-day trial, 1995
Box AF40
Personal Account Service, with calendar, 1997
Box AF40
Personal Communications EasyLink, 1994
Box AF40
Quality Connections, 1991
(2 folders)
Box AF40
Reach Out plan, 1985-1989
Box AF41
Retail double postcard, 1996
Box AF41
Student Card/Calling Card, 1991
Box AF41
True Connections, 1994-1996
(2 folders)
Box AF41
True Rewards program, 1996
Box AF41
Universal Platinum Card, 1998
Box AF41
Winback program, 1989-1998
(4 folders)
Box AF41
Wireless program, 1997-1998
(4 folders)
Box AF42
Print advertising, 1991-1996 and undated
(3 folders)
Box AF42
Business Report, 1985-1986
Box AF42
Check-Free Services, 1994
Box AF42
International Calling Plan, 1997
Box AF42
Miscellaneous, 1986 and undated
Box AF42
Opportunity Calling, 1985-1988
Box AF42
PersonalLink for Envoy Users, 1995
Box AF42
Your World summer sweeps, 1999
Box AF42
Gold Pages, undated
(2 folders)
Box AF43
Advertising, 1980-1992
(2 folders)
Box AF43
Mailings, 1981-1992
(1-6 of 16 folders)
Box AF44
Mailings, 1981-1992 (continued)
(7-16 of 16 folders)
Box AF45
Reports and miscellaneous, 1993 and undated
Box AF45
Lester Wunderman presentation, 1981
Box AF46
General files, 1985-1987 and undated
(2 folders)
Box AF46
General files, 1982 and undated
Box AF46
General files, 1992 and undated
Box AF46
Mailings, includes Yves St. Laurent Opium, 1985-1986
Box AF46
Printed material, 1995-1997
Box AF46
Case study and miscellaneous, 1981 and undated
Box AF46
Mailers and printed material, 1981-1985
Box AF46
Marketing opportunities, 1985
Box AF47
Print advertising and storyboards, 1984 and undated
Box AF47
College marketing samples, 2000
Box AF47
Diner's Club creative, 1998
Box AF47
Global Training CD-ROM award entry (CD-ROM removed to Audiovisual Materials), 1998
Box AF47
Miscellaneous creative, 1998
Box AF47
Personal card acquisition overview, 1997
Box AF47
Retail marketing samples, 2000
Box AF47
Sony Card acquisition creative, 1998-2000
(2 folders)
Box AF47
Student loans creative, 1998
Box AF48
American Airlines AAdvantage Miles, 1998
Box AF48
Elton John promotion, 1998
Box AF48
Equity Source account, 1998
Box AF48
Gold Foreign Currency, 1998
Box AF48
Investment Services, 1997
Box AF48
Print advertising, 1997-1998
(2 folders)
Box AF48
Broker Mortgage Program, 1999
Box AF48
Visa Holiday promotion, 1998
Box AF48
Creative Connection binder, 1996
Box AF48
Creative Studio brochure, 1999
Box AF48
Mailings, 1997-1998
(3 folders)
Box AF49
Olympic Stains mailer, 1989
Box AF49
Creative (English and Spanish), 1990-1995
Box AF49
General files, 1964-1984 and undated
Box AF49
Case histories, 1979-1996
Box AF49
CBS Video Club, 1983-1993 and undated
(4 folders)
Box AF49
CDHQ, 1995-1996
(2 folders)
Box AF50
Creative (English and French), 1996
Box AF50
Creative by music genre, 1995
Box AF50
Columbia Video Game Club, 1983-1984
Box AF50
Strategies for Managing Leadership, 1995
Box AF50
Mailings, 1979-1995
(5 folders)
Box AF50
Print advertising, 1985-1994
(6 folders)
Box AF51
General files, 1979 and undated
Box AF51
Point-of-consumption creative, 1998
Box AF51
Miscellaneous (English and Spanish), 1995-1996
Box AF51
Advertising (Spanish), 1994
Box AF51
Eco-Challenge booklet, 1999
Box AF52
Club Disney, 1996-1997
(3 folders)
Box AF52
Case studies, 1985-1996
(2 folders)
Box FA53
Chicago--J.C. Penney/Lycra 9-2-5 launch, 1996
Box FA53
Detroit--Automotive, 1995
Box FA53
Miscellaneous creative, 1996 and undated
Box AF54
Printed materials, 1990-1996 and undated
(2 folders)
Box AF54
Tyvek, 1990-1998
(7 folders)
Box AF54
Channel Marketing Toolbox (Malmo meeting), 1997
Box AF55
Current Channel Marketing Activities Within Ericsson Mobile Communications, 1997
Box AF55
Ericsson Cup tennis tournament (Spanish), 1997
(2 folders)
Box AF55
James Bond tie-in and sweepstakes, 1997
Box AF55
Point of sale creative, 1998
Box AF55
Printed material (Spanish and Portuguese), 1997-1998
Box AF55
Take Five! Segmentation brochure, 1995
Box AF55
Creative and case studies, 1995
Box AF55
General files, 1982-1992
(4 folders)
Box AF56
Award entry, World awards, 1988
Box AF56
Case studies, 1992-1997
(2 folders)
Box AF56
Chicago--Mercury Cycling Team, 1997
Box AF56
Mercury Grand Marquis, 1997
Box AF57
Fulfillment items, undated
Box AF57
Germany--Ka model creative (English, Spanish, German), 1995-1997
Box AF57
Greece--Fleet Division (Greek), 1996
Box AF57
Irvine--Lincoln, 1991-1997
Box AF57
Lincoln Continental launch, 1995
Box AF57
Reports and miscellaneous, 1987-1999 and undated
Box AF57
Spain--Escort product guide (Spanish), 1997
Box AF57
United Kingdom mailer, undated
Box AF57
Visteon (English, French, German), 1997
Box AF57
30-Day/9 month owners, 1988
Box AF58
30-42 months of ownership, 1989
Box AF58
Car Buying Made Easier, 1986-1990
Box AF58
Ford consumer finance home equity solicitation, 1990
Box AF58
Images (photographs by notable photographers), undated
Box AF58
Lincoln Continental, 1995
Box AF58
Lincoln-Mercury, 1988-1992
(1 of 2 folders)
Box AF58
Lincoln-Mercury, 1988-1992 (continued)
(2 of 2 folders)
Box AF59
Lincoln to dissatisfied Cadillac owners, 1983
Box AF59
Lincoln Update, 1991-1993
Box AF59
Mercury Sable, 1999
(2 folders)
Box AF59
Mercury Update, 1991-1993
Box AF59
Car and Truck Buying Made Easier, 1988-1993
Box AF60
Collateral literature, 1989-1996
(2 folders)
Box AF60
Case study and sweepstakes, undated
(2 folders)
Box AF60
Plugging into the Power of Kids, undated
Box AF60
Hoop It Up, coaches fulfillment mailing, 1995
Box AF60
Case study and strategy, 1979-1981
Box AF60
Seriographic presentation, undated
Box AF61
International Coffee, 1996-1997
Box AF61
Account information, undated
Box AF61
Classified advertising, 1999
Box AF61
Journey of Fergus (educational series), 1999
Box AF61
Made/Missed payment postcards, 1998
Box AF61
Survey response cards, 1998
Box AF61
Welcome mailings, 1998-1999
Box AF61
Yellow Pages advertising, 1999-2000
Box AF61
Acquisition, special offers, mailings, 1983-1995 and undated
(2 folders)
Box AF61
Business review, rollout expansion plans, 1985
Box AF61
Direct marketing sample book, 1997
(3 folders)
Box AF62
Import Service posting, 1986
Box AF62
Interview with Jan-Öjvind Swahn, undated
Box AF62
Janevelope sample book, 1997
Box AF62
Marketing strategies, 1996
Box AF62
Mailings, 1983-1996
(4 folders)
Box AF62
Trial shipment form, 1997
Box AF63
Creative (English and Spanish), 1997
Box AF63
Store opening and creative, 1998
Box AF63
Book of Knowledge, 1979-1987
(4 folders)
Box AF63
Building the Grolier Encyclopedia Business Through Curriculum Persuasion, 1986
Box AF63
Children's books (Let's Talk About Teasing, Teach Me About Mealtime), 1982-1984
Box AF63
NBK (New Book of Knowledge) communication evaluation (report by Kennan Research and Consulting), 1987
Box AF64
Top-Line presentation (by Polaris Research Associates), 1986
Box AF64
Bass Ale/Titanic movie tie-in, 1996
Box AF64
Black & Tan advertising, undated
Box AF64
Creative, 1996-1998
(2 folders)
Box AF64
Agency assignment briefing, 1990
Box AF64
Wild Game Festival, undated
Box AF64
Brochures, 1988-1990 and undated
Box AF64
Case studies, 1987-1991
(2 folders)
Box AF64
Creative (English and French), 1987-1993 and undated
(2 folders)
Box AF64
Printed material, undated
Box AF64
Invitation to membership, undated
Box AF65
Creative and case study, 1989
Box AF65
Printed material, undated
Box AF65
Frequent Flyer/Mileage Plus, 1992
Box AF65
Gold Passport/At Leisure, 1993
Box AF65
Mailers, 1992-1993
(3 folders)
Box AF65
CAD System and Health Care, undated
Box AF65
Catalogs, 1984-1988
(1-2 of 4 folders)
Box AF65
Catalogs, 1984-1988 (continued)
(3-4 of 4 folders)
Box AF66
Energy Perspective, undated
Box AF66
Facts Court management, 1998
Box AF66
Human Kind deep computing, 1998
Box AF66
Mailers, 1984-1985 and undated
(2 folders)
Box AF66
Jaguar XJ creative and case study, 1995
Box AF66
Case studies and clippings, 1979-1992 and undated
(1 of 2 folders)
Box AF66
Case studies and clippings, 1979-1992 and undated (continued)
(2 of 2 folders)
Box AF67
Products marketing plan, 1981
Box AF67
Toy Retail Communications Plan, circa 1980
Box AF67
Miscellaneous creative, 1982-1986
Box AF67
Curity bladder control products, 1988
Box AF67
Information and Enrollment Form, undated
Box AF67
Case studies, 1990 and undated
Box AF67
Incentives and sales, undated
Box AF67
Kodak For You action marketing program, 1994
Box AF67
Kolorkins Toys multi-brand promotion, 1989
Box AF67
Miscellaneous Creative, undated
Box AF67
Product advertisements, undated
Box AF68
Reports and clippings, 1987-1993
(2 folders)
Box AF68
Targeted Franchise Marketing (TFM), 1986-1988
(3 folders)
Box AF68
Targeted Franchise Marketing Results Update, 1990
Box AF69
Target Relationship Marketing, undated
Box AF69
Target Relationship Marketing Presentation, undated
Box AF69
Co-marketing program with H.E. Buff, 1995
Box AF69
International non-media channels, 1996
Box AF69
Kraft Foods/Kroger Atlanta--Football Fever campaign, 1994
Box AF69
American Airlines catalogs, 1991-1992
Box AF69
Princess Cruises catalog, 1991-1992
Box AF69
Esquire Magazine advertising, 1982
Box AF69
Ordering catalogs, 1975-1988
(3 folders)
Box AF69
Report and miscellaneous, 1978-1987
Box AF69
Client letters, 1996-1997
Box AF70
Director commercial mailing, 1996-1997
Box AF70
Advertisements, 1985-1986
Box AF70
Letters of Information, 1986-1987
Box AF70
Cash Management Account (CMA) program information, undated
Box AF70
CMA interest forms and information, 1983-1985
Box AF70
Equity Access credit account, undated
Box AF71
Information form, undated
Box AF71
Personalized Financial Pathfinder, 1983
Box AF71
Reports and presentations, 1981-1985
Box AF71
Sharebuilder client accounts, 1986
Box AF71
Speeches by William Waters, circa 1983
Box AF71
Early Curriculum Execution, undated
Box AF71
Home Comfort Solutions, 1997
Box AF71
Michigan Consolidated Gas Co. Home Protection PLUS, 1988
Box AF71
Yellow Pages advertisers, 1983
Box AF71
Latin American case studies, 1996
Box AF71
Creative, 1993-1995
(2 folders)
Box AF71
Direct Marketing case studies, 1994
Box AF71
Miller Time Card program, 1993 and undated
(2 folders)
Box AF72
Reports, 1992-1994
(2 folders)
Box AF72
Sports Marketing Promotions, undated
Box AF72
Sports Marketing Promotions: Chicago Bulls/White Sox, 1993-1995
Box AF72
WCJ account summary, 1992
Box AF72
Creative (Hutchins/Y&R), 1997
Box AF72
Newspaper advertising, 1999
Box AF72
Information on NRA, 1990-1991
Box AF73
Membership letters, 1990-1991
(3 folders)
Box AF73
Miscellaneous, 1980-1982 and undated
Box AF73
Netware 4.1 campaign, 1996
Box AF74
Creative, 1982-1985
(5 folders)
Box AF74
P.R.O.F.I.T.S. Manual, 1993
(3 folders)
Box AF75
Print advertising, undated
Box AF75
Miscellaneous, 1982-1984
(2 folders)
Box AF75
Slide Presentation Script, 1983
Box AF75
Creative, 1988
(2 folders)
Box AF75
Direct Marketing article, 1989
Box AF76
Creative, 1979 and undated
Box AF76
Pampers, Pert, Swap N Save, circa 1980s
Box AF76
Budget Worksheet and Brochures, undated
Box AF76
Paper and envelope, undated
Box AF76
Gatorade case Study, undated
Box AF76
Pantene case Ssudy, circa 1985
Box AF76
Tempo antacid, Pantene1985-1986
Box AF76
Miscellaneous, circa 1983
Box AF76
Classic Malts of Scotland creative, 1997
Box AF76
Best Customer Program Welcome Kit Mailing, undated
Box AF76
Building Relatioships Builds Profits (Sears Home Services), undated
Box AF76
Building the Value Proposition of the Sears Card, 1997
Box AF76
Case studies, 1994-1997, and undated
Box AF76
Home Central Communications Guidelines, 1997
Box AF76
Sears Charge creative, 1991
Box AF77
Case studies and creative, 1990-1996
Box AF77
Overview presentation, 1996
Box AF77
Reports and memoranda, 1991
Box AF77
Ronald Reagan, Speaking my Mind mailers, 1989
Box AF77
Ecotrin--Ecotrin Report (Vol. 2, Issue 1), 1998
Box AF77
Nicorette--Committed Quitters campaign, 1996-1997
Box AF77
Home Entertainment competitive, 2000-2001
(3 folders)
Box AF78
(Miami/Mexico)Spanish--Language creative/case study for Latin American market, 1995-1996
Box AF78
Financial ServicesStudent Moniter--Lifestyle & Media Highlights, 2000
Box AF78
Creative and miscellaneous, 1982-1993
Box AF79
Reports, 1992 and undated
Box AF79
Creative and miscellaneous, 1983-1985
Box AF79
(Video Games) Tie-in campaign, undated
Box AF79
Circuit City Swepstakes, undated
Box AF79
Creative, 1981-1985
(2 folders)
Box AF79
Creative, 1991-1998
(2 folders)
Box AF80
Enter Marketing Manual, undated
Box AF80
Frequent Rewards Club, 1994
Box AF80
Loyalty Component of Capturing Lifetime Value, 1993
Box AF80
Memoranda and miscellaneous, 1994-1997
Box AF80
Reports, 1996 and undated
Box AF80
Rocky & Bullwinkle promotion, 1993
Box AF80
Star Wars tie-in cups, 1997
Box AF80
WCJ Newport Beach--Value Initiative background, 1994
Box AF80
National Audobon Society brochure, 1999
Box AF80
Mailers, 1988-1989
(2 folders)
Box AF81
Mailers--Club 13, 1988-1989
Box AF81
Not By Wunderman, 1988-1989
Box AF81
Mailers, 1986-1988
(2 folders)
Box AF81
Time Plus mailing, 1989-1990
Box AF82
American Country, 1988-1989
(2 folders)
Box AF82
Creative, 1976-1990
(4 folders)
Box AF82
Discover Magazine, undated
Box AF82
The Enchanted World & Mystic Places, 1985-1988
Box AF82
Home Repair & Improvement, 1985-1990
Box AF83
Time Warner and Wunderman Cato Johnson, 1992
Box AF83
The Vietnam Experience, 1989
Box AF83
Voyage Through The Universe, 1989-1990
Box AF83
World War 2 (The Great Warbirds/The Third Reich), 1979-1987
Box AF83
What Works in Subscription Acquisition, 1995
Box AF83
Case studies and miscellaneous, 1993-1996
Box AF83
Presentations (Hutchins/Y&R), 1992
Box AF83
Creative, 1986
(2 folders)
Box AF83
Mailers, 1986-1987
(2 folders)
Box AF83
Creative [English and Japanese], 1997
Box AF84
Complementary Subscription, undated
Box AF84
Campaign photographs, 1994
Box AF84
Acquisition to male seniors, 1989
Box AF84
Army Nursing Program mailing, circa 1990 and undated
(2 folders)
Box AF84
Army Reserve mailers to veterans, 1988
Box AF84
Army Reserve retention planner, 1988-1989
Box AF84
Case studies, 1993 and undated
Box AF84
College benefits mailers, 1989-1999
Box AF84
JROTC Building a Better School and Better Students, 1994
Box AF84
Mailers, 1989-1999 and undated
(1-2 of 8 folders)
Box AF84
Mailers, 1989-1999 and undated (continued)
(3-8 of 8 folders)
Box AF85
ROTC brochures, 1996-1997
Box AF85
Case studies, 1990-1997 and undated
(2 folders)
Box AF85
Communications review, 1994
Box AF85
Creative, 1994-1998, and undated
Box AF86
Holiday promotion, circa 1993
Box AF86
Imagitas-Mover's guide, 1999
Box AF86
Manual of Direct Mail, circa 1995
Box AF86
Miscellaneous, 1994-1994, and undated
Box AF86
Package Services campaign launch, 1997
Box AF86
Printed material, 1993-1994
Box AF86
Report: PTT Post Holland case history on the promotion of direct mail since 1982circa 1985
Box AF86
Case studies and briefs, 1992-1993
Box AF86
Comic Relief presentation, 1992
Box AF86
Print advertising, undated
Box AF87
Mailers, 1986-1994 and undated
(2 folders)
Box AF87
Holiday self-promotion, 1994
Box AF87
Creative, 1993-1998
(3 folders)
Box AF88
Document Center letter and video (video removed to Audiovisual Materials), 1997
Box AF88
Intelligent Color program, 1994
Box AF88
Mailers, 1990-1996
(2 folders)
Box AF88
Creative, 1988 and undated
Box AF-OV1
Printed material, 1994 and undated
Box AF-OV1
Mounted advertising, 1990
Box AF-OV1
Comforel portfolio, 1980s
Box AF-OV1
Lincoln collateral literature, 1994
Box AF-OV1
Lincoln mailers, Buyers considering European cars, 1989
Box AF-OV1
Mercury catalog request, 1986
Box AF-OV1
Brand advertising review, 1988
Box AF-OV1
Creative, 1980-1981 and undated
Box AF-OV1
Child development toys, 1983-1984
Box AF-OV1
Marketing article, undated
Box AF-OV1
Propecia letterhead designs, undated
Box AF-OV1
Unit cost comparison, 1984
Box AF-OV1
Quality 1987 Report, 1988
Box AF-OV2
Transparencies, Corporate Card presentation, undated
Box AF-OV2
Argentina--Article and case study (in spanish), 1991
Box AF-OV2
Brazil--Clippings, feature on Wunderman (in Portuguese), 1991
Box AF-OV2
Canada--Corporate Card/Small Business, 1989-1990
Box AF-OV2
Germany--Storyboards, German execution of Oui Merci campaign, undated
Box AF-OV2
Miscellaneous case studies, circa 1996
Box AF-OV3
Printed material--Global Resources Personalized Solutions (English, Spanish, Japanese versions), circa 1994
Box AF-OV3
Sunday Times, Britain's Richest 500, 1994
Box AF-OV3
Brand print research, 1984 and undated
Box AF-OV3
Creative, 1988 and undated
Box AF-OV4
Commercial concepts, undated
Box AF-OV4
Creative, 1992-1993
(2 folders)
Box AF-OV4
In-house awards materials, 1988 and undated
Box AF-OV4
Printed material, 1993-1994
Box AF-OV4
USA Today feature (Olympics sponsorship), 1993
Box AF-OV4
Creative, 1998-2000 and undated
(2 folders)
Box AF-OV5
Mailer, Britain's Richest 500, 1994
Box AF-OV5
Creative, 1997-1998 and undated
(2 folders)
Box AF-OV5
Creative, 1982-1995
(3 folders)
Box AF-OV5
Club Disney creative, undated
Box AF-OV6
Lycra/J.C. Penney point of purchase display, 1996
Box AF-OV6
NBA All-Star Weekend creative, 1997
Box AF-OV6
Foundation Seminars, 1992
Box AF-OV7
Advertising in magazines, 1992-1993
Box AF-OV7
Point of purchase displays, undated
Box AF-OV7
Cash Management Account mockup mailer, undated
Box AF-OV7
Collateral literature, 1984-2000
Box AF-OV8
Ford, Mercery, Merkur mailings, 1984-1997
Box AF-OV9
Lincoln mailings, 1987-1997
Box AF-OV10
Spanish-language creative, circa 1995
Box AF-OV11
Restrictions on Access: Unpublished materials are closed to non-Wunderman researchers for 15 years from the date of creation.
Channel Marketing Workshop, 1998
Box AF-OV12
Campaign mechanicals, 2000
Box AF-OV12
Restrictions on Access: Unpublished materials are closed to non-Wunderman researchers for 15 years from the date of creation.
Auto Train Northbound, 1998
Box AF-R1
VIP loyalty program, 1998
Box AF-R1
EH collateral literature, 1998
Box AF-R1
Forest Products collateral literature, 1998
Box AF-R1
Historical photos correspondence, 1999
Box AF-R1
Photographs of children with copies of finished brochure, 1998
Box AF-R2
Recruitment campaign, 1998
Box AF-R2
Strategic Services brochure, 1998
Box AF-R2
Travel for campus print, 1998
Box AF-R2
AT&T Wireless: Database program overview, 1998
Box AF-R3
Canada letter revise, 2000
Box AF-R3
Direct Dial focus groups, 1999
Box AF-R3
Global Bundled offers call organizer, 1999
Box AF-R3
Global Contacts program, c. 1994
Box AF-R3
Global English One Rate (ORIVP) Canada optimization, 2000
Box AF-R3
Global Segment, 1998-1999
Box AF-R3
Global Segment 9? Sundays, 2000
Box AF-R3
Global Segment 9? sundays with Europe promotion, 1999
Box AF-R3
Global Segment advertising research, 1999
Box AF-R3
Global Segment anniversary letter, 2000
Box AF-R4
Global Segment British Airways Executive Club, 1999
Box AF-R4
Global Segment catalog letter, 2000
Box AF-R4
Global Segment financial, 2001
Box AF-R4
Global Segment Hawaii One Rate, 2000
Box AF-R4
Global Segment International Code Change, 2000
Box AF-R4
Global Segment LEC and Asian, 2000
Box AF-R4
Global Segment One Rate postcard, 1999
Box AF-R4
LEC Connect Hawaii revise, 2000
Box AF-R4
Global Segment- Olympics Sweeps, 2000
Box AF-R4
Olympic Price Down postcards, 2000
Box AF-R4
Wireless case study, 1998
Box AF-R5
World Traveler 2000 scope, 1999
Box AF-R5
World Traveler/CitiBank, 1999
Box AF-R5
World Traveler Internet, 1999
(2 folders)
Box AF-R5
World Traveler Internet and ticket jacket, 1999
Box AF-R5
World Traveler Personal Rewards, 1999
Box AF-R5
World Travel planning and stategy, 1998-1999
(2 folders)
Box AF-R5
World Traveler Sweepstakes, 1999
Box AF-R6
World Travel Website, 1999
Box AF-R6
World Traveler Your World Summer Sweeps, 1999
(2 folders)
Box AF-R6
Global Quest For Success, 1999
Box AF-R6
Voices in the Marketplace, 1998
Box AF-R6
Website case study, circa 1998
Box AF-R6
1998 Strategy and Action Plan Optimization (France), 1998
Box AF-R6
Results Analysis Week of 6/19, 2000
Box AF-R6
Credit Counselor directory website, 1999
Box AF-R6
Lincoln Navigator marketing campaign, 1998
Box AF-R7
Lincoln Navigator presentation, 1998
Box AF-R7
Client agreement, circa 1999
Box AF-R7
Competitors' information, 1999
Box AF-R7
Marketing tools and advertising, 1999-2000
Box AF-R7
Results Analysis Week of 6/19 (Impiric), 2000
Box AF-R7
WCJ fee proposal, notes, bill, and Genus production, 1999-2000
Box AF-R7
Work and compensation proposal for 1999-2000, 1999
Box AF-R7
Account information, 2000
Box AF-R7
Account Review and Strategic Recommendations, 2000
Box AF-R7
Concord and Profina media, 2000
Box AF-R7
Contract revision/back-ups, 1999-2000
Box AF-R7
Fee/CPCs financial, 2000
(2 folders)
Box AF-R7
Ideas and questions, 2000
Box AF-R7
Information on competitors, 1999-2000
Box AF-R7
WCJ Teleservices Practice Group, 2000
Box AF-R7
Frequency of available media, 1999
Box AF-R8
Materials developed for Propecia, 1998
Box AF-R8
Shifting Into Overdrive: Customer Acquisition for Metlife Auto Direct, 1999
Box AF-R8
Interim creative proposal and fee for service, 2000
Box AF-R8
Results Analysis Week of 6/19 (Impiric), 2000
Box AF-R8
Direct response competitive analysiscirca 2000
Box AF-R9
Campaign analysis, 1999-2000
Box AF-R9
Out of pocket expenses, 1999
(2 folders)
Box AF-R9
Mass communications media plan (The Media Edge), 2001
Box AF-R9
P1 camera, 2000
(2 folders)
Box AF-R9
Portable Audio Omnibus Study, 1999
Box AF-R10
Productions specifications, circa 2000
Box AF-R10
Sears/Circuit City direct marketing, 2000
Box AF-R10
Youth market studies, 2000-2001
Box AF-R10
Godzilla program implementation guide, 1998
Box AF-R11
Fort Bragg photography shoot (Medical Service Corps), 1998
Box AF-R11
Stock photograph fees, 1998
Box AF-R11
Stock photograph fees (Image Axis), 1998-1999
Box AF-R11
Stampers Design Service solicitation, 1998
Box AF-R11
American Express Guide to Paris, 1991
Box >AF-3D-1
Candied Chestnuts, undated
Box >AF-3D-1
Gift Chocolates, circa 1991
Box >AF-3D-1
Marrons Glacés (candies removed), 1992
Box >AF-3D-1
Paris Bistro Cooking, 1991
Box >AF-3D-1
Savoir Faire (with VHS of Jean Cocteau film Beauty and the Beast--removed to Audiovisual Materials), 1992
Box >AF-3D-1
Service Plus (wallet and luggage tags), undated
Box >AF-3D-1
3D mailer mockup, undated
Box >AF-3D-2
Platinum Card (Calculator gift), 1996
Box >AF-3D-2
Platinum Card (Credit card holder gift), 1994
Box >AF-3D-2
Platinum Card (Pen with invitation), 1994
Box >AF-3D-2
Platinum Card (Pen in box), 1994
Box >AF-3D-2
Travel and Entertainment Management Survey Kit (golf ball in box), 1991
Box >AF-3D-2
Travel Related Service (Golf spike wrench and ball), undated
Box >AF-3D-2
Amsterdam: Partnership Book (in Dutch), undated
Box >AF-3D-3
Business Process Management mailing, 1997
Box >AF-3D-3
Foundation Client/Server seminar t-shirt, 1992
Box >AF-3D-3
Shopping cart mailing, 1989
Box >AF-3D-3
Shopping cart remote control, 1989
Box >AF-3D-4
Toolbox mailing to industrial products clients, 1989
Box >AF-3D-4
Toothpaste (Colgate) mailing, 1995
Box >AF-3D-4
In Business with Macintosh (VHS removed to Audiovisual Materials), 1991
Box >AF-3D-5
Macintosh for Small Business (VHS removed to Audiovisual Materials), 1992
Box >AF-3D-5
Power of Apple Desktop Media (VHS removed to Audiovisual Materials), 1990
Box >AF-3D-5
Seminar for One (VHS removed to Audiovisual Materials). 1990-1994
Box >AF-3D-5
Video Information Request (VHS removed to Audiovisual Materials), 1993
Box >AF-3D-5
World of Apple Desktop Media (VHS removed to Audiovisual Materials), 1989
Box >AF-3D-6
Creative Connection, 1996
Box >AF-3D-6
Bannerworks mailings, undated
Box >AF-3D-6
Vespel information packet, 1990
Box >AF-3D-6
Creative Connection mailing tube, circa 1996
Box >AF-3D-7
Kalrez seals mailing, 1989
Box >AF-3D-7
Supplex mailing tube (Brazil), circa 1992
Box >AF-3D-7
Germany mailing (in German), 1998
Box >AF-3D-7
Ray Ban sunglasses promotional kit, 1998
Box >AF-3D-7
Book, The Making of an Image, text by Helie Robertson, 1985
Box >AF-3D-7
Information package (VHS removed to Audiovisual Materials), undated
Box >AF-3D-8
F-Series (touch-up paint removed), 1996
Box >AF-3D-8
Ford Escort, Enjoy the Ride (touch-up paint removed), 1997
Box >AF-3D-8
Ford Visteon teaser (candy box, candy removed), undated
Box >AF-3D-8
Lincoln (keychain gift), 1984
Box >AF-3D-8
Lincoln Quality Commitment Kit (keychain gift), 1986
Box >AF-3D-8
Mercury Mystique (touch-up paint removed), 1997
Box >AF-3D-8
Mercury Mystique (touch-up paint removed), 1998
Box >AF-3D-8
Mercury Sable promotion, 1995
Box >AF-3D-9
Mercury Tracer, four boxes with various items inside (baseball, hockey puck, golf ball, billiard ball), 1997
Box >AF-3D-9
Merkur Quality Commitment (key ring gift). circa 1980s
Box >AF-3D-9
United Kingdom: Ford Cares (leather booklet gift), 1980s
Box >AF-3D-9
Guinness/Harp rebate (bar spoon gift), 1996
Box >AF-3D-9
DIN-PACS medical mailer, 1998
Box >AF-3D-10
24K Photography (film removed), 1988
Box >AF-3D-10
Ektachrome (film removed), 1988
Box >AF-3D-10
Ektapress Gold (film removed), 1988
Box >AF-3D-10
Ektar (intermational markets), 1989
Box >AF-3D-10
Chemical Films Division, undated
Box >AF-3D-10
Scotch sampler pack mailing, undated
Box >AF-3D-10
Father's Day promotional kit, 1998
Box >AF-3D-11
Mother's Day promotional kit, 1998
Box >AF-3D-11
Spain: El Arte de Communicación, 1996
Box >AF-3D-11
Lincoln (touch-up paint removed), 1997
Box >AF-3D-12
Lincoln Commitment (touch-up paint removed), 1997
Box >AF-3D-12
Lincoln Continental (VHS removed to Audiovisual Materials), 1995
Box >AF-3D-12
United Kingdom: Cosworth 4x4 booklet, 1990
Box >AF-3D-13
Point of Purchase display, 1993
Box >AF-3D-13
Germany: Intranet Ware (catalogs with lamp; text in German), 1996
Box >AF-3D-13
Lincoln Navigator mailing, 1998
Box >AF-3D-14
Local Store Marketing Tool Kit, circa 1996
Box >AF-3D-14
Online services kit, circa 1996
Box >AF-3D-14
Retail industry mailer, 1998
Box >AF-3D-14
Postofficeonline.com, circa 1998
Box >AF-3D-15
Profit Connection (for the banking industry), 1998
Box >AF-3D-15
USCO Marketing Communications Digital Launch Planning Guide, 1997
Box >AF-3D-15
Includes submission forms for advertising and marketing industry-related awards competitions, examples of creative work for clients, campaign case studies and analytic summaries that comprise the submission packets. Also included are materials relating to internal creative competitions of Wunderman and Young & Rubicam.
1994-1999, General
(2 folders)
Box AW1
1993, Direct Marketing Showcase
Box AW1
1997, Advertising Marketing Effectiveness
Box AW1
1992-1999, Miscellaneous
(4 folders)
Box AW1
1997 and undated, Y&R, samples
Box AW1
1992, General
(2 folders)
Box AW1
1995, American Express Platinum Empowerment campaign
Box AW2
1995, Entertainment Workout
Box AW2
1995, Information and advertisements
Box AW2
1986-1987, Manufacturers Hanover
Box AW2
1989, Time Inc.
(2 folders)
Box AW2
1990, Esanda Finance Corporation Ltd. (Australia)
Box AW2
1990, Mitsui Home Co., Ltd. (Japan)
Box AW2
1990, WASA Forsakring (Sweden)
Box AW2
1991, General
(4 folders)
Box AW3
1991, Hill's Pet Products
Box AW4
1991, Sony Nederland B.V. (Holland)
Box AW4
1991, The Tokai Bank (Japan)
Box AW4
1992, Confirmation Reports
Box AW5
1992, Entry information and notifications
Box AW5
1992, Finalists--Congratulations/Thank-you letters
Box AW5
1992, Information and miscellaneous
Box AW5
1992, Japan Tupperware Co., Ltd.
Box AW5
1992, Mercedes (Hong Kong)
Box AW5
1992, Portfolio Info (Direct Marketing Association, Inc.)
Box AW5
1992, Showtime Networks, Inc.
Box AW5
1992, Sports Illustrated--Buffalo
Box AW5
1992, Transmission reports
Box AW5
1992, Wunderman faxes and messages
Box AW5
1993, Case histories
(2 folders)
Box AW6
1993, Finalists and semifinalists
Box AW6
1993, Hyatt Hotels and Resorts
Box AW6
1993, Sociedade de Cultura Artistica (Brazil)
Box AW6
1993, Sports Illustrated--Detroit Lions
Box AW6
1993, London International Advertising Awards
Box AW7
1992-1993, Entries and correspondence
Box AW7
1993, Magazine and newsletter
Box AW7
1993-1995, Printed materials
Box AW7
1994-1996, Entries and correspondence
Box AW7
1999, One Show Interactive
Box AW8
1988, Best in the World Award brochure
Box AW8
1988, Wunderman World Awards
(2 folders)
Box AW8
1988, WW World Awards Danish Post (Copenhagen Office)
Box AW8
1991, WW Worldwide Award Shows memos
Box AW8
1988-1989, Our Awards
(2 folders)
Box AW8
1991, American Express Establishment Services/KLM Europe By Design Offer
Box AW9
1991, Gevalia Kaffe Import Service
Box AW9
1991, Operation Welcome Home
Box AW9
1991, SIP (Professional Information Services) (Spain)
Box AW9
1995, Entry form and official rules
Box AW9
1990, Andersen Consulting
Box AW9
1991, ALA Services S.P.A.
Box AW9
1991, AVL- Time/System (Austria)
Box AW10
1991, Book-of-the-Month Club
Box AW10
1991, Columbia House Canada
Box AW10
1991, Dannemann Cigarrenfabrik (Germany)
Box AW10
1991, Hill's Pet Products
Box AW10
1991, Kraft General/Foods International
Box AW10
1991, Mitsui Home Co., Ltd. (Japan)
Box AW10
1991, Nippon Suisan Kaisha, Ltd.
Box AW10
1991, Robert Bosch Italia S.P.A.
Box AW11
1991, Sony Nederland B.V. (Holland)
Box AW11
1991, United States Postal Service
Box AW11
1991, Wunderman Worldwide (New York)
Box AW11
1991, Wunderman Worldwide Limited
Box AW11
1991, Wunderman Marketing Directo
Box AW11
1992, Caja Espana (Spain)
Box AW11
1992, Japan Tupperware Co., Ltd.
Box AW11
1992, Les Echos (French Newspaper- April 7, 1992)
Box AW11
1992, Zung Fu Company, Ltd.
Box AW11
1999, Echo Awards DM News- October 25, 1999
Box AW11
1994, International Print & Radio Advertising Awards
Box AW11
Ford, Hugo Boss, Microsoft
Box AW12
Coca-Cola, Ford, Microsoft
Box AW12
Dell, Land Rover, Lufthansa
Box AW13
Festive Hong Kong, Microsoft, MSN, Prudential
Box AW13
Invisalign, Southern California Edison (SCE)
Box AW13
Best Buy, Ford, Kern Precision Scales, Land Rover, Microsoft, Nokia, Procter & Gamble Pringles
Box AW14
Black Rock, Dell, Huggies, Land Rover/Range Rover, Nokia
Box AW15
Ford, Johnny Walker, Land Rover, Microsoft, Perdigão, Smirnoff, Vivo
Box AW16
Alaska Airlines, Entertainment Weekly, Expedia, Microsoft, Xbox
Box AW17
Australian government My School, Microsoft, Nokia, World Wildlife Federation
Box AW18
Austrian Airlines, dm Drogeriemarkt, Ford, Land Rover, Microsoft, Wunderman
Box AW18
David gegen Goliath, Ford, Phonak, Reporters Without Borders, Sonova, Terres des Hommes
Box AW19
BBVA, Ford, Iberia Airlines, Land Rover, Microsoft, Movistar
Box AW20
Includes documentation relation to the operation and creative output of Wunderman's international partners and subsidiary offices. Additional materials relating to international operations may be found in the Account Files Series. Arranged alphabetically by country and office location.
American Express, 1992-1993
Box IO1
Aquarium Mar del Plata, 1994, 1996
(2 folders)
Box IO1
Argentina Direct Marketing Association, 1997
Box IO1
Disco supermarkets, 1995-1996
Box IO1
Member Get-a-Member program, 1997
Box IO1
Goupe Danone (Villa del Sur), 1997
(2 folders)
Box IO1
Metropolitan Life/American Express, 1996
Box IO1
Program (Lufenuron), 1996
Box IO1
Telecom/Paginas Amarillas, 1995
Box IO1
Adelaide Central Mission/Lifeline, 1994
Box IO2
Adelaide Convention and Tourist Authority, 1993-1995
Box IO2
Allowrie Foods (Golden North), 1992-1993
Box IO2
Bank of South Australia, 1994
Box IO2
Farmers' Union Iced Coffee, 1995
Box IO2
Faulding Pharmaceuticals (Algistat), undated
Box IO2
Grahams Jewelers, undated
Box IO2
MFP (Multi-Function Polis) Australia, undated
Box IO2
Mitsubishi, 1994-1996
(2 folders)
Box IO2
Orlando Wyndham (Havana Club rum), 1995
Box IO2
South Australia Ambulance Service, 1995
Box IO2
Citibank Visa creative, 1998
Box IO3
Creative and case study, 1990-1996 and undated
(2 folders)
Box IO3
Women in Business, undated
Box IO3
National Dairies, Ltd., 1995
Box IO3
Powercor creative, 1997-1999
Box IO3
South Cape Outfitters, 1997
Box IO3
American Express, 1996-1997
Box IO4
American Express Small Business Alliance, 1997
Box IO4
Apple, 1990-1997
(3 folders)
Box IO4
Australian Direct Marketing Association, 1995
Box IO4
Code Blue/Horizon brand cigarettes (WD & HO Wills Ltd.), 1995-1996
Box IO4
Reports on grocery and retail trade, 1994
Box IO4
General, 1995-1997
(2 folders)
Box IO4
31 Incredible Channels Upgrade, 1996
Box IO5
Children's acquisition, circa 1996
Box IO5
Marketing overview with samples, 1996
Box IO5
Free Phone Australia Ltd., undated
Box IO5
Frito-Lay/Space Jam board game, 1996
Box IO5
NRMA Life Insurance, 1990-1991
Box IO5
Optus Communications, 1993-1995
(3 folders)
Box IO5
Sydney Harbour Casino, 1995-1997
Box IO5
Worldwide Management Meeting materials, 1991
Box IO5
Yogo snack foods, undated
Box IO5
Bundesliga football league, 1996
Box IO6
Customer loyalty program, 1996-1997
Box IO6
Chefard Belgium (Predictor pregnancy test), undated
Box IO6
Citibank Visa creative, 1990
Box IO6
Siemans Telecommunications, 1994-1995
Box IO6
Tele Kwinto Cable lottery game, 1994
Box IO6
WCJ self-promotion/new business, 1994
Box IO6
Abril Coleções (video collection) case study, undated
Box IO7
AT&T Global Calling Card, undated
Box IO7
ATL Communications creative, 1999
Box IO7
Cimiento Mauá (cement), 1997
Box IO7
Clinica Perintal Laranjerias mailer, 1999
Box IO7
Digital Computers creative, 1999
Box IO7
Estação do Corpo spa mailers, 1999
Box IO7
Varig Airlines creative, 1999
Box IO7
Travel/life insurance, 1996 and undated
Box IO7
Cheque Apetik Alimentação, 1991
Box IO7
Citibank creative, 1998 and undated
(2 folders)
Box IO7
Colgate, 1994-1996
(2 folders)
Box IO7
Colgate oral hygiene research, 1996
(2 folders)
Box IO7
Cultura Artistica, 1990-1993
Box IO8
Direct marketing special projects, 1995
Box IO8
DuPont case study, undated
Box IO8
Y&R Brazil print advertisements,
Box IO8
IBM creative and case study, 1998 and undated
Box IO8
Kentucky Fried Chicken, undated
Box IO8
National Bank/Unibanco (Banquinho Turma da Mônica) children's savings account program, 1995
Box IO8
Various clients, 1991 and undated
Box IO8
Air France USA, 1991-1996
Box IO9
Brand equity building project, 1997
Box IO9
American Express, document for meeting with Wunderman, 1991
Box IO9
Apple, 1991-1997
(3 folders)
Box IO9
ARCO (gas stations)/AMPM (convenience stores), work by Firstcom, 1996
Box IO9
AT&T, 1994-1997
(2 folders)
Box IO9
Budget Rental Cars (Firstcom), 1995
Box IO9
Burger King (Firstcom), 1994-1997
Box IO9
Canadian Direct Marketing Association, 1995-1997
Box IO10
Canadian Tire Retail Card, 1995-1996
Box IO10
Colgate (Firstcom)--Includes cookbook, Quick & Easy Casseroles, 1988-1994
Box IO10
Colgate Oral Care Report, 1991-1997
Box IO10
Columbia House (Firstcom), 1992-1995
Box IO10
Co-Operative Housing Federation of Canada/HB Group insurance brochure, undated
Box IO10
Co-operators Insurance (Directprotect), 1996-1997
Box IO10
Deckers Grill buttons, 1997 and undated
Box IO10
Digital Hinote Ultra notebook computer (Firstcom), 1995
Box IO10
Case studies (Firstcom), 1994
Box IO10
Creative (Firstcom), 1994
Box IO10
Case studies (Firstcom), 1992-1995
Box IO11
Creative (Firstcom)--English and Spanish, 1988-1998
Box IO11
Irving Oil (Firstcom), 1997
Box IO11
Merrell Dow Pharmaceuticals (Seldane), 1993
Box IO11
Public Service Alliance of Canada (Coughlin & Associates), 1996
Box IO11
Royal Bank Credit Line, 1996-1997
Box IO11
Undercurrents promotion, undated
Box IO11
United States Postal Service, Valuepost Canada, undated
Box IO11
Visa (Y&R Direct), undated
Box IO12
LAN Chile (ChileAir), 1995
Box IO12
Transbank, 1995
(2 folders)
Box IO12
WCJ Chile self-promotion, 1995
Box IO12
Bosch Power Tools, undated
Box IO12
Federal Express, 1992-1995
Box IO12
Hong Kong Sports Development Board, 1993
Box IO12
Johnny Walker Premier, 1995
Box IO12
Mercedes Benz SEC launch, 1994
Box IO12
Mitsui Home mailers, undated
Box IO12
Shell loyalty program, 1995
Box IO12
Star TV (English and Arabic), 1997
Box IO12
Miscellaneous creative, 1995
Box IO13
Texaco (with medallion), 1997
Box IO13
Xerox case study, undated
Box IO13
Amora condiments, undated
Box IO13
Bond Street cigarettes (Philip Morris), 1994-1997
Box IO13
Space Jam tie-in, undated
Box IO13
Creative, 1987-1992
(2 folders)
Box IO13
Denmark Olympic Committee, 1993
Box IO14
Kraft Jacobs Suchard (Imperial Coffee Club), 1995
Box IO14
KTAS (Copenhagen Telephone), circa 1984
Box IO14
Nestlé-Disney tie-in, 1994
Box IO14
Nycomed Dak (Letigen), 1996
Box IO14
Scandinavisk Industries, 1996
Box IO14
WCJ self-promotion, alcohol tester, undated
Box IO14
Nestlé (Y&R Damaris), 1993
Box IO14
OY Organon AB (Gracial contraceptive pill), undated
Box IO14
Rabo-Radiobiooking, circa 1987
Box IO14
Auchan Porte de Alpes (WXYR Groupe Young & Rubicam), 1990
Box IO15
Andersen Consulting, undated
Box IO15
ANEIC (Covema cider), undated
Box IO15
Bailey's Irish Cream, 1991
Box IO15
BCMW shelf space optimization, undated
Box IO15
British Airways Executive Club, 1995
Box IO15
Cogesal (Marco Bellini), 1990-1991
Box IO15
Bingo, 1993-1996
(2 folders)
Box IO15
Case studies (international), 1993-1997
Box IO15
DHL International Express Courier, 1995
Box IO16
EDF (Electricté de France), 1989-1992
Box IO16
Eurotunnel Le Shuttle, 1995-1997
Box IO16
Hiram Walker (Ballantine's Whiskey), 1993
Box IO16
Jacadi children's clothes, 1992
Box IO16
Jacques Vabre/KJS (El Gringo coffee), 1992
Box IO16
Hollywood chewing gum, 1991-1996
Box IO16
Kraft Jacobs Suchard (Milka chocolate bar), 1996-1997
Box IO16
L'Oreale (Kerastase), 1990
Box IO17
Marne et Champagne Diffusion (Covema), undated
Box IO17
Motta (Cogesal) Viennetta , 1995
Box IO17
Motta (Unilever) Magnum ice cream, 1995-1997
Box IO17
Natalie d'Oro (Margherita outlets) charity program, 1993
Box IO17
Schweppes/Pepsi (Seven-Up), 1991-1993
Box IO17
Silk Cut cigarettes, 1990
Box IO17
Unilever Brands Relationship Program,
Box IO17
Unilever mailers, 1997-2000
Box IO17
Unisabi (Sheba pet food), 1996
Box IO17
Goldeneye promotion, 1992
Box IO17
WCJ France self-promotion, 1994
Box IO17
Case studies for WI presentation, 1990
Box IO18
Eurotunnel Le Shuttle, 1995
Box IO18
Schickes Auto Club gift catalog, undated
Box IO18
WCJ Germany self-promotion, 1994 and undated
Box IO18
Eternit, Rhombus mailer, 1997
Box IO18
Mobil (fleet owner's magazine), 1997
Box IO18
Zeiss technical literature, undated
Box IO18
Novell IntranetWare, 1996
Box IO18
Andersen Consulting, 1992-1996
Box IO18
Blaupunkt print advertisements, 1983
Box IO18
British Airways, 1993-1996
(2 folders)
Box IO19
Commerzbank/Comdirect Bank, 1985-1995
(2 folders)
Box IO19
Electrolux/Zanker, Lavita washing machine, 1990
Box IO19
Creative, 1997-1998
(2 folders)
Box IO19
Kunden-Dialog program, 1991
Box IO20
German Tourist Board, 1995
Box IO20
Henninger Kaiser Pilsner, 1990-1993
Box IO20
Olympics sponsorship, 1992
Box IO20
Kraft General Foods, Zo brands in Germany, 1990
Box IO20
San Pellegrino, 1989-1995
(2 folders)
Box IO20
World League of American Football, Frankfurt Galaxy, 1991
Box IO20
World Wildlife Fund, undated
Box IO20
Ford Fleet Division, 1993
Box IO21
BySupport, Dr. Solomon's Anti-Virus Toolkit, 1997
Box IO21
Comcel (Communicaciones Celulares), 1994
Box IO21
Glidden/La Paleta, Club del Pintor, 1996
Box IO21
SEGSA/Banco de Occidente, undated
Box IO21
Seguros de Occidente, 1996
Box IO21
Servicios Globales Visa card, 1996
Box IO21
Heinz ketchup creative, 1997-1998
Box IO21
KLM Royal Dutch Airlines fare book, 1998
Box IO21
Libero Klub (Mölnlycke), undated
Box IO21
Mölnlycke (Libero, Libresse), undated
Box IO21
Philips Batteries, undated
Box IO21
Abbott nutritional line, 1996
Box IO22
American Express/Hertz/British Airways tie-in, 1995
Box IO22
General, 1994-1996
(2 folders)
Box IO22
Sale/lease presentation, 1995
Box IO22
CIF (Consorzio Industrie Flammifori-makers of matches), 1990
Box IO22
CONAD supermarkets, 1990-1995
Box IO22
Credito Agrario Bresciano Bank, 1995
Box IO22
Credito Commerciale, 1994
Box IO22
Dansilar stockings, 1994-1995
Box IO22
Fiera Milano Fairgrounds, 1995
Box IO22
Fortech Italia fair trade mailing, undated
Box IO23
Fratelli Averno (Amaro Averno liqueur), 1991-1992
Box IO23
Hatu'-Ico (Marigold rubber gloves), undated
Box IO23
IP (Italiana Petroli), 1994
Box IO23
Max Meyer Car Paintings, 1996
Box IO23
Patek Philippe watches, 1997
Box IO23
RCS Publicità -Ediphone, 1994
Box IO23
Sangemini mineral water, 1996
Box IO23
Standa department stores, 1988
Box IO23
WCJ Italy self-promotion, 1993 and undated
(2 folders)
Box IO23
Business to Business brochure, 2000
Box IO23
Italian Direct Marketing Week promotion, 1988
Box IO23
British Airways, 1992-1993
Box IO23
INA Assitalia Services, 1997
Box IO23
Membership Plus restage, 1995
Box IO24
American Express/Unicef tie-in, 1996
Box IO24
Autumn Special campaign, 1996
Box IO24
Winter Special campaign, 1996
Box IO24
Bausch & Lomb, Interplak, 1993
Box IO24
Coca-Cola (Georgia brand coffee drinks), 1995
Box IO24
Dentsu WCJ cyber media, 1996
Box IO24
Dohosha-Geo publication, 1993
Box IO24
Industrial Bank of Japan, undated
Box IO24
Isetan department store, 1996
Box IO24
ITJ (International Telecom Japan), 1995
Box IO24
Johnson & Johnson Child Development Toys presentation, 1984
Box IO24
KISS (Kirin-Seagram Information Service Space), 1993-1994
Box IO24
McDonald's website/interactive, undated
Box IO25
Mercedes Benz/Yanase dealerships, 1996
Box IO25
Microsoft, 1992-1995
(3 folders)
Box IO25
Mitsui Home, Inc., 1993
(2 folders)
Box IO25
Philip Morris/Marlboro leather jacket offer, 1995
Box IO25
Shoko Chukin/Warisho Bank (Dentsu Wunderman), 1994
Box IO25
Sumisho Otto, For You campaign, 1988-1992
Box IO25
TIS (Travel Information Satellite) Club, undated
Box IO25
Tokai Bank, 1991-1993
(2 folders)
Box IO25
Toyota telepromotion, undated
Box IO25
United Distillers (Old Parr whiskey), undated
Box IO25
Business Travel Services, 1996
Box IO26
Corporate Services relaunch, 1995-1996
Box IO26
Foreign exchange services, 1997
Box IO26
Middle market blitz, 1997
Box IO26
Miscellaneous creative, undated
Box IO26
To Your Success print advertisements, 1992-1993
Box IO26
Customer Communications Kit, 1996
Box IO26
Expedition test drive, 1997
Box IO26
Windstar test drive, 1997
Box IO26
Moët et Chandon, Dom Perignon questionnaire, undated
Box IO26
Ocumare rum launch, undated
Box IO26
United Distillers (Moët and Hennessy), 1995
Box IO26
British Airways, 1992-1993
Box IO27
Centraal Beheer creative, 1998
Box IO27
Eurotunnel Le Shuttle, 1995
Box IO27
Miscellaneous case studies, 1982
Box IO27
Enza Juice (Frucor), 1995
Box IO28
Fin Tel Financial Services, 1995
Box IO28
Firestone/Goodyear (work by Gasworks/Mattingly, a WCJ partner), 1993
Box IO28
Fricanté champagne/Muriel's Wedding tie-in, 1995
Box IO28
Horizon Pacific Television, 1995
Box IO28
Lufthansa Airlines, 1994-1996
Box IO28
Newmarket Nissan, 1994-1996
Box IO28
Southern Cross Healthcare, 1995-1996
Box IO28
Sun Direct Insurance, 1995-1996
Box IO28
Telecom Internet Services (Telecom Xtra), undated
Box IO28
Wunderman NZ credentials, undated
Box IO28
American Express, circa 1995
Box IO28
Associação Sol, undated
Box IO29
Banco Espiritu Santo, undated
Box IO29
Colombo shopping mall, 1997
Box IO29
Heinz (Guloso ketchup), 1990
Box IO29
Petrogal (Galp Gas), 1994
(2 folders)
Box IO29
Logan, 1992-1994
(2 folders)
Box IO29
WCJ Portugal self-promotion, 1995
Box IO29
American Express, 1990-1993
(2 folders)
Box IO30
Banco Popular de P.R., 1996
Box IO30
Kentucky Fried Chicken, 1989-1992
Box IO30
Microsoft, 1995-1997
(2 folders)
Box IO30
Microsoft partnership review, 1993-1995
Box IO31
United Way, Casa Protegida Julia de Burgos, 1995
Box IO31
Ampitheatre at Tiger Balm Gardens, 1996
Box IO31
Banyan Tree Hotels and Resorts, 1996
Box IO31
Citibank Citigold creative, 1998
Box IO31
DM Asia Conference (pro bono work), 1996
Box IO31
Ikea Singapore Christmas promotion, 1993
Box IO31
Ministry of Education, 1995
Box IO31
Morgan Greenfell Investment Management, 1992-1993
Box IO31
Rothschild Asset Management/Standard Chartered Bank, 1997
Box IO31
Siemen's China ASI Division, 1995
Box IO31
Singapore Post lifestyle survey, 1995
Box IO31
Singapore Telecom (Dentsu Y&R), 1995
Box IO31
Standard Chartered Bank, 1996
Box IO32
USEIC (United States Education Information Center), 1996
Box IO32
Bausch & Lomb (Rayban), 1994
Box IO32
Ford/New Holland Tractors parts and accessories, 1994
Box IO32
Caixa de Catalunya, 1995-1997
(2 folders)
Box IO32
Caja España payroll campaign, 1994
Box IO32
Danone (Bingo) creative, 1997-1998
Box IO32
Génesis Auto Insurance, 1996
Box IO32
Henry J. Bean's Bar & Grille, 1996
Box IO32
Hotel Arts Barcelona creative, 1998
Box IO32
RACC (Reial Automòbil Club de Catalunya), 1992
Box IO32
STIM Real Estate, Citypark campaign, 1993
Box IO32
Banco Santander (Visa card), 1989
Box IO33
Coca-Cola/Eurocopa tie-in, 1996
Box IO33
General, 1991-1994
(2 folders)
Box IO33
Servicio de Información para professionales, 1991
Box IO33
Cutty Sark scotch whiskey, 1989
Box IO33
Direct Service Insurance Club, undated
Box IO33
Report on Escort and Orion, 1991
Box IO33
IDV/AED (Bailey's Irish Cream), 1990
Box IO33
Knockando whiskey, 1992-1994
Box IO33
Quelle, 1994-1995
(2 folders)
Box IO34
Sun Alliance Insurance, 1995
Box IO34
TNT worldwide Transportation Group, 1992
Box IO34
Wunderman self-promotion, 1988-1989
Box IO34
Anticimex (exterminators), 1994
Box IO35
Mac for Finance, 1992-1993
Box IO35
El Al Airlines, 1993-1995
Box IO35
Gevalia (Nordström & Öhman), 1994-1997
(2 folders)
Box IO35
Israeliska Statens Turistbyrá (Israeli tourism), 1996
Box IO35
Kodak (Nordström & Öhman), 1994-1995
Box IO35
Kraft Daim (Nordström & Öhman), 1997
Box IO35
Lillehammer Olympics, 1994
Box IO35
SBA (Swedish Brewery Association) (Nordström & Öhman), 1996-1997
Box IO35
SL (Storstockholms Lokaltrafik--Swedish transit authority), 1994-1995
Box IO35
Sprite/Harlem Globetrotters tie-in, 1993
Box IO35
Telia Telereceptionen (Nordström & Öhman), 1995
Box IO35
WCJ self-promotion, undated
Box IO35
Bally Arola shoes, 1993-1995
(2 folders)
Box IO36
Bols (Cynar liquors), 1991
Box IO36
Colgate (Respons shampoo), 1990
Box IO36
Fabriques des tabacs réunis (Marlboro), 1992
Box IO36
Glatt shopping centers/Migros supermarkets, 1996
Box IO36
North Sails Windsurfing, 1991-1992
Box IO36
Orangina Kangoo Jumps, 1996
Box IO36
Philip Morris (Chesterfield), 1991-1992
Box IO36
SBB (Swiss national rail system), 1997
Box IO36
Cineprix (in Italian), 1995
Box IO36
DHL International Express Courier, 1994-1995
Box IO37
Honda cars, Smart Key, 1996
Box IO37
Isetan department store, 1996
Box IO37
Kraft General Foods (Toblerone), 1993
Box IO37
Shangri-La Hotel, undated
Box IO37
Standard Chartered Bank, 1995
Box IO37
Tanayong Public Co., 1996
Box IO37
Wunderman Thailand country report, 1994
Box IO37
Beyman Magazine creative, 1997-1998
Box IO37
SAVCOM/Northern Telecom booklet, 2000
Box IO37
AA Roadside Assistance, 1996
Box IO38
Action Marketing Seminar, 1995
(2 folders)
Box IO38
Mobile Telecom, 1994-1995
Box IO38
Platinum Card (not WCJ), 1996
Box IO38
AT&T WorldPlus, 1994-1995
Box IO38
British Airways, 1990-1994
(3 folders)
Box IO38
British Rail Service/The Engineering Link, profile, 1993
Box IO39
Eurotunnel Le Shuttle, 1994-1995
Box IO39
Amateur golf tournament, 1996
Box IO39
Customer Connection, 1997
Box IO39
Driving schools program, 1990-1991
Box IO39
Escort creative, 1995-1998
Box IO39
Fleet support creative, 1997-2000
Box IO40
Ford Credit annual report, 1991
Box IO40
Galaxy creative, 1995-1998
Box IO40
Ka, 1996-1997
(2 folders)
Box IO40
Lincoln Prospect Dialog, 1988-1989
Box IO41
Miscellaneous case studies, 1986-1996
Box IO41
Miscellaneous mailers, 1994-1998
(2 folders)
Box IO41
Mondeo creative, 1995-2000
Box IO41
Ford Magazine, 1995-1998
(1 of 2 folders)
Box IO41
Ford Magazine, 1995-1998 (continued)
(2 of 2 folders)
Box IO42
Miscellaneous, 1993-1997
(2 folders)
Box IO42
Proposal to Unilever, 1994
Box IO42
RS Cosworth 4X4, 1990
(2 folders)
Box IO42
Scorpio creative, 1994-1998
Box IO42
Kentucky Fried Chicken/Pepsi, 1994
Box IO43
Minnesota Mining and Manufacture (3M) Minitran, 1996
Box IO43
National Westminster Bank, 1991-1992
Box IO43
Pepsico/Smith's Crisps Ltd., Cheetos launch, 1990
Box IO43
Rank Xerox, 1984, 1995-1997
(2 folders)
Box IO43
Royal Mail, 1993-1995
(2 folders)
Box IO43
Telewest Communications, 1996
Box IO43
Tiphook Rail (Allan Burrows Limited), 1996
Box IO43
Wunderman self-promotion, 1994 and undated
Box IO43
CIIM (Consultorio Intgegral Infantil Multidisciplinario), 1994
Box IO43
Mail--Press/El Observador, 1994
Box IO43
Aruba Sonesta resorts, 1995
Box IO43
Kentucky Fried Chicken/Blockbuster tie-in, 1994
Box IO43
National Breweries (Carling Black Label), 1996
Box IO43
Adelaide Bank/McDonald's, Lifeline Candlelit Dinner, 1994
Box IO-OV1
National Sports Book, 1997
Box IO-OV1
Australia Post--Direct Marketing Solutions, 1994
Box IO-OV1
American Express, 1991-1993
Box IO-OV2
Johnson & Johnson, Band-Aid, 1995
Box IO-OV2
Wunderman self-promotion, 1991-1992
Box IO-OV2
Burger King/Coca-Cola, 1994
Box IO-OV2
Hong Kong Sports Development Board, undated
Box IO-OV2
Star Select TV (Arabic and English), 1996-1997
Box IO-OV2
Vigilado Superintendiencia Bancaria, 1995
Box IO-OV2
Philip Morris (Bond Street, Chesterfield), undated
Box IO-OV2
Nycomed Dak (Letigen), circa 1996
Box IO-OV3
Wunderman self-promotion, 1989 and undated
Box IO-OV3
Wunderman self-promotion, undated
Box IO-OV3
American Express, undated
Box IO-OV3
Cigna/American Express, undated
Box IO-OV3
Danone/McDonald's, undated
Box IO-OV3
Kraft, Hollywood gum, 1994
Box IO-OV3
SIMD (Semaine International du Marketing Direct), 1996
Box IO-OV3
Wunderman new business mailing, undated
Box IO-OV3
Andersen Consulting, undated
Box IO-OV4
COMCEL Communicaciones, 1994
Box IO-OV4
Seguros de Occidente, undated
Box IO-OV4
Mölnlycke (Libresse sanitary napkins), undated
Box IO-OV4
Newspaper article on Wunderman, undated
Box IO-OV4
Totocalcio (vinyl banner), 1994
Box IO-OV4
Wunderman self-promotion, undated
Box IO-OV4
American Express, undated
Box IO-OV4
Mercedes Benz/Yanase, 1996
Box IO-OV4
American Express, 1992-1996
Box IO-OV4
General Electric Sistemas Médicos/Senographe DMR, mailer with mock tape,
Box IO-OV4
Centraal Beheer creative, 1998
Box IO-OV5
Beaurepaires/Firestone (By Gasworks/Mattingly, a WCJ partner), 1994
Box IO-OV5
Fricanté champagne/Muriel's Wedding tie-in, 1994
Box IO-OV5
Associação Sol, undated
Box IO-OV5
Via Catarina shopping center, undated
Box IO-OV5
Banco Popular de P.R., 1996
Box IO-OV5
Frito-Lay/KFC tie-in, 1993-1995
Box IO-OV5
Kentucky Fried Chicken, undated
(2 folders)
Box IO-OV5
American Express, 1993
(2 folders)
Box IO-OV5
Ampitheatre at Tiger Balm Gardens, undated
Box IO-OV5
Morgan Greenfell Investment Management, undated
Box IO-OV5
Wunderman self-promotion, 1988-1989
Box IO-OV5
Kraft, Daim candy bar, 1997
Box IO-OV6
SL (Swedish Rail), 1995
(2 folders)
Box IO-OV6
Wunderman self-promotion, 1990
Box IO-OV6
Telecom PTT/Cineprix, undated
Box IO-OV6
American Express, undated
Box IO-OV6
Kentucky Fried Chicken (article), 1995
Box IO-OV6
Thai Airways/Royal Orchid Plus, 1995
Box IO-OV6
American Airline, undated
Box IO-OV6
American Express, 1994-1995
Box IO-OV6
Kentucky Fried Chicken/Pepsi, undated
Box IO-OV6
Pan-European Case Histories, 1996-1997
Box IO-OV6
Restrictions on Access: Unpublished materials are closed to non-Wunderman researchers for 15 years from the date of creation.
Citibank/CRY Card (India), 1998
Box IO-R1
Citibank case study, 1998
Box IO-R1
Tetra Pak, 1998
(2 folders)
Box IO-R1
Citibank status report, 1998
Box IO-R1
Bouygues Telecom case study, 1998
Box IO-R1
CD-ROM marketing toolbox1998
Box IO-R1
Eurotunnel--Horse Guard campaign, 1998-1999
Box IO-R1
Général des Eaux case study, 1998
Box IO-R1
Unilever, Pour Tout Vous Dire, 1999
Box IO-R1
Club la Republica case history, 1998
Box IO-R1
Hertz Link case study, 1998
Box IO-R1
Novartis Nutrition, Dietor sweetener case study, 1998
Box IO-R1
Public Service case studies, 1998
Box IO-R1
Teodoro Moscoso Bridge, 1998
Box IO-R1
Citibank Citigold case study, 1998
Box IO-R1
Port of Singapore case study, 1998
Box IO-R1
Hotel Arts Barcelona, 1998
Box IO-R1
Australia (Sydney)
(2 folders)
Box IO-S1
Austria (Vienna)
(2 folders)
Box IO-S1
Belgium (Brussels)
(2 folders)
Box IO-S1
Brazil (São Paulo)
(3 folders)
Box IO-S2
Canada (Toronto)
(3 folders)
Box IO-S2
China (Hong Kong)
(2 folders)
Box IO-S3
Denmark (Copenhagen)
(3 folders)
Box IO-S3
Dominican Republic (Santo Domingo)
Box IO-S3
Finland (Helsinki)
(2 folders)
Box IO-S4
France (Paris)
(6 folders)
Box IO-S4
Guatemala (Guatemala City)
Box IO-S5
Italy (Milan and Rome)
(4 folders)
Box IO-S6
Japan (Tokyo)
(2 folders)
Box IO-S6
Malaysia (Kuala Lumpur)
(2 folders)
Box IO-S7
Mexico (Mexico City)
(2 folders)
Box IO-S7
Netherlands (Amsterdam)
(3 folders)
Box IO-S7
Norway (Oslo)
(2 folders)
Box IO-S7
Portugal (Lisbon)
(2 folders)
Box IO-S8
Puerto Rico (San Juan)
(2 folders)
Box IO-S8
South Africa (Johannesburg)
(2 folders)
Box IO-S8
Spain (Barcelona and Madrid)
(3 folders)
Box IO-S8
Sweden (Stockholm)
(2 folders)
Box IO-S9
United Kingdom (London, Essex, Byfleet, Woking)
(1-3 of 7 folders)
Box IO-S9
United Kingdom (London, Essex, Byfleet, Woking) (continued)
(4-7 of 7 folders)
Box IO-S10
International and domestic slides, 1995
Box IO-S10
International Managers' Meeting, 1995
Box IO-S10
International Symposium, 1980
(2 folders)
Box IO-S11
Miscellaneious international creative, 1995-1996 and undated
(4 folders)
Box IO-S11
Adelaide Convention and Tourist Authority, laptop package, undated
Box IO-T1
Orlando Wyndham/Havana Club, t-shirt and shot glass, undated
Box IO-T1
Autofleet, box with wrench, 1990
Box IO-T1
Redbook Performance Plus, 1994
Box IO-T1
Colgate oral care mailer, 1990
Box IO-T1
Victorinox, compass in wooden box, undated
Box IO-T1
National Bank, Banquinho Turma de Mõnica, undated
Box IO-T2
American Express, Platinum Card membership kit (small binder), undated
Box IO-T2
Ford, The Plan Action Center, 1994
Box IO-T2
Transbank, juice squeezer, undated
Box IO-T2
Bond Street cigarettes (Philip Morris), point-of-purchase displays, 1994-1997
Box IO-T3
Ford, mailing tube, undated
Box IO-T3
Institut for Kostanalyse (Voksen), undated
Box IO-T3
Scan (cured meats), styrofoam display, 1995
Box IO-T3
Ulrika Charlotan, undated
Box IO-T3
Wunderman Lacroix self-promotion, undated
Box IO-T3
Eternit, package with rock, 1996
Box IO-T4
Ford Ka, For Your Eyes Only, 1996
Box IO-T4
Ford, PKW-Verkaufshandbuch, 1996
Box IO-T4
Ford Scorpio, Kunden-Bildungs Programme, 1991
Box IO-T4
Jaguar Owners Club, undated
Box IO-T5
Simrit/Freudenberg catalog mailer, 1991
Box IO-T5
Glidden Club del Pintor, La Paleta, paint can mailing, 1996
Box IO-T5
BMW Marketing Vetture d'Occasione, 1991
Box IO-T6
INA Assitalia Services, Duemila campaign kit, 1997
Box IO-T6
INA Assitalia Services, Una Family campaign kit, 1997
Box IO-T6
American Express Platinum Card welcome kit, wallet and luggage tags, 1993
Box IO-T6
IBM, model 3380 promotion with golf balls, undated
Box IO-T7
ITJ (International Telecom Japan), Valentine gift box with chocolate and tea, undated
Box IO-T7
Ford, Grand Marquis, 1998
Box IO-T7
Lincoln Continental, 1997
Box IO-T7
Moët et Chandon, Dom Perignon rosé, undated (1989 or 1995)
Box IO-T7
Air New Zealand, luggage tags, undated
Box IO-T8
British Airways, package with tea cup, undated
Box IO-T8
GALP/Petrogal, circa 1994
Box IO-T8
GALP Energia (Petrogal), package with soccer ball, undated
Box IO-T8
Motorola pager, with VHS case for Home Alone movie, circa 1993
Box IO-T9
Informat, 2 mailers, 1998
Box IO-T9
Jaguar, package with keychain, 1998
Box IO-T9
Knockando Scotch, undated
Box IO-T9
Sony demonstration stand, undated
Box IO-T10
Wunderman self-promotion, package with nail puzzle, 1995
Box IO-T11
American Express, partnership with Lloyd's Bank, 1991
Box IO-T11
British Telecom, file box, undated
Box IO-T11
Ericsson, Dealer Support Manual, 1997
Box IO-T11
Ford Cares, leather binder, 1997
Box IO-T11
Ford Cares mailing, undated
Box IO-T11
Ford Customer Connection, 1996
Box IO-T12
Ford, Look Inside To Drive Your Business, Amateur golf tournament, package with golf ball, 1996
Box IO-T12
Ford Probe Dealer Prospect Kit, 1994
Box IO-T12
Ford Probe Marketing Guide, 1994
Box IO-T12
Ford RS Cosworth mailers, 1991
Box IO-T12
Guardian Insurance, ReLease, 1996
Box IO-T13
Kentucky Fried Chicken/Pepsi, hat, undated
Box IO-T13
Aruba Sonesta resorts, t-shirt in zippered bag, 1995
Box IO-T13
Ericsson product stand, undated
Box IO-T13
Ford Galaxy Pan-European launch books, 1995
Box IO-T14
Ford Mondeo Pan-European launch books, undated
Box IO-T15
Guia Ford/Mira binder, 1996
Box IO-T16
WCJ Gästebuch, guest book, undated
Box IO-T16
Bosch presentation package with clock, circa 1987
Box IO-T16
American Express, Travel Services binder, circa 1992
Box IO-T16
British Telecom, Power Pack, 1994
Box IO-T16
Ford, In Business Guide for Fleet Owners, 1997
Box IO-T16
Cent Ans chefs d'Oeuvre, film tin package with VHS of Gone With The Wind, removed to Audiovisual Materials, undated
Box IO-T17
L'Oreal cosmetic sampler, round wooden package, undated
Box IO-T17
BMW dealer communications manual, 1994
Box IO-T17
Wunderman Breakfast, package with cereal box, 1997
Box IO-T18
Wunderman Breakfast, package with china plate, 1997
Box IO-T18
Colombo Center pop-up book, circa 1994
Box IO-T19
Consists of materials relating to Wunderman's efforts to acquire new business and new client relationships. Presentations, campaign and market segment analyses and external research reports are included. Many of the prospective clients have related materials in the Account Files and International Offices Series, once they became actual clients for the agency. Arranged alphabetically by company name.
Charge Card analysis, 1959
Box NB1
Evaluation of Opportunity Calling program (by Information Resources), 1986
Box NB1
Service line descriptions, undated
Box NB1
World Traveler, 1993
(2 folders)
Box NB1
Video Computer Systems, 1981
Box NB1
Presentation, 1993
(1-2 of 3 folders)
Box NB1
Presentation, 1993
(3 of 3 folders)
Box NB2
Dealer support campaign, 1982
Box NB2
Executive Summary of Videotex Market Research, 1983
Box NB2
Evaluation of Skin Care Market in the U.K., 1983
Box NB2
Pacific Stereo joint promotion, 1980
Box NB2
Telephone confirmation proposal, 1979
Box NB2
Strategy Review Board, 1979
Box NB2
Data Based Personalized Communications System, 1984
Box NB2
General, 1974-1980
(2 folders)
Box NB2
Exploratory research, 1978
Box NB3
General, 1989-1991
(7 folders)
Box NB3
Brief History of Marketing and Advertising, vol. II (Jim Howard), 1980
Box NB3
Polaris Research proposal, 1980
Box NB3
Emerging Specialty Foods Business, 1983
Box NB4
International Coffees, 1979
Box NB4
Specialty Foods Business Review, 1984
Box NB4
Reports and miscellaneous, undated
(2 folders)
Box NB4
Telephone marketing proposal, 1979
Box NB4
Columbia Record and Tape Club joint promotion, 1980
Box NB4
Presentation, 1976
(2 folders)
Box NB5
General, 1989-1990
(3 folders)
Box NB5
Response to questionnaire, 1989
Box NB5
Life Touch Portrait Studio, undated
Box NB5
Bicentennial Constitution Coin program, 1987
(1-3 of 4 folders)
Box NB6
Bicentennial Constitution Coin program, 1987
(4 of 4 folders)
Box NB7
Case Studies--What We Do, undated
Box NB7
Presentation Library, 1992
(2 folders)
Box NB7
WCJ-NY Topline Credentials, undated
Box NB7
WCJ-Sports Action Marketing presentation, 1996
Box NB7
Worldwide Supplementary Credentials, 1997
Box NB7
New Business pitch, undated
Box NB8
Credentials, undated
(2 folders)
Box NB8
Credentials, 1990 and undated
(3 folders)
Box NB8
Credentials Library, 1991
Box NB8
Making Magic Together presentation, circa 1997
Box NB-OV1
Eagle 2000 Executive Summary, 1994
Box NB-OV1
Eagle 2000 Source Selection Committee presentation, 1994
Box NB-OV1
Eagle 2000 Technical/Management proposal, 1994
Box NB-OV1
New Business Pitch (English and German), undated
Box NB-OV1
Restrictions on Access: Unpublished materials are closed to non-Wunderman researchers for 15 years from the date of creation.
Capabilities overview, 1999
Box NB-R1
Credentials, 1998-1999
(3 folders)
Box NB-R1
Includes internal and commercial publications: newsletters, corporate reports, trade publications, reports, business educational materials. Arranged alphabetically.
Ad Council--Food is More than Just Something to Eat (Y&R project?), undated
Box PM1
American Association of Advertising Agencies (AAAA)--booklets, 1989-1990
[Includes What Every Account Executive Should Know About Marketing Plans, What Every Account Executive Should Know About Media]
Box PM1
American Management Association (AMA) training brochures, 1990
Box PM1
Australia Post--Concept of Direct Marketing (Vin Jenkins), 1984
Box PM1
Business Professional Advertising Association (BPAA)--Handbook of Business Direct Mail Advertising, 1983
Box PM1
Clippings and miscellaneous, 1988-2000
Box PM1
Effectiveness of 800 Numbers in Direct Mail Catalogs (Esther Lazaros), 1983
Box PM1
End of the Road for Ladies' Mile? (Margaret Moore), 1986
Box PM1
Executive Handbook (Personnel Decisions), 1997
Box PM1
From Managing to Empowering (Scott Parre, Quality Resources), 1994
Box PM1
Self-Managing Teams (Rollin Glaser, HRD Quarterly), 1991
[Includes Learning to Be a Self-Managed Team, Helping Your Organization Gear Up for Self Managed Teams, Facilitating Self Managed Teams, Moving Your Team Toward Self-Management]
Box PM2
Skillbuilding for Self-Directed Team Members (Ann and Bob Harper, MW Corp.), 1992
Box PM2
60 Role Plays for Management and Supervisory Training (David Turner, McGraw-Hill), 1992
Box PM2
Taking the Mass out of Marketing (Joel Tucciarone, Montreux Direct Marketing Review), 1987
Box PM2
Team Accountability (Eileen Russon, HRD Quarterly), 1994
Box PM2
Advertising Age supplement, 1993
Box PM2
Business Guide to Advertising with Direct Mail, 1996
Box PM2
Marketing with Mail, miscellaneous reports, undated
Box PM2
Small Business Guide to Advertising with Direct Mail, 1996
Box PM2
Viewdata and Its Potential Impact in Direct Marketing (Hoke Communications), 1980
Box PM2
Y&R and Broadcasting (Museum of Broadcasting), undated
Box PM2
Marketing Lab, circa 2000
Box PM3
Business to Business Direct Marketing, undated
Box PM3
Frontiers of Direct Marketing, 1980-1993
Box PM3
Avec le Groupe Wunderman, undated
Box PM3
Wunderman on the Move, 1988
Box PM3
Action Marketing, circa 1994
Box PM3
Corporate Identity Guidelines, undated
Box PM3
Creative Review Best of Europe, undated
Box PM3
Growing Customer Equity, undated
Box PM3
One Voice (glossary of terms), undated
Box PM3
A Worldwide Look--Advertising for American Express, 1989
Box PM4
El Camino Mas Corte Para Crear Negocio, undated
Box PM4
Guide of Marketing in Spain, 1989
Box PM4
La Wunderman Tender é Traslocata (We Have Moved), undated
Box PM4
Les 4 Verités du Marketing Direct, undated
Box PM4
Making the Message Count, undated
Box PM4
We've Changed Our Name to Reflect What We Really Are, undated
Box PM4
Alex Kroll reprints, undated
[Includes God Helps Those Who Help Their Customers, Marketing and Business Opportunities in Eastern Europe and the Soviet Union, Remember Brands Are People Too]
Box PM4
Facts and Figures, 1990-1995
Box PM4
Joseph de Deo, Why Over $228 Billion is Spent on Advertising..., undated
Box PM4
Miscellaneous brochures, 1980s
Box PM4
Y&R Product Group Owners Manual, undated
Box PM5
Young & Rubicam World, 1977-1985
Box PM5
Benson, Richard. 1987. Secrets of Successful Direct Mail. Benson Organization.
Box PM6
Block and Robinson, eds. 1994. Sales Promotion Handbook, 8th ed. Dartnell.
Box PM6
Dillon, John. 1976. Handbook of International Direct Marketing. McGraw-Hill.
Box PM6
Eicoff, Al. 1988. Eicoff on Broadcast Direct Marketing. NTC.
Box PM6
Emmet and Jeuck. 1950. Catalogues and Counters: A History of Sears, Roebuck and Company. University of Chicago Press.
Box PM6
Gladwell, Malcolm. 2000. The Tipping Point: How Little Things Can Make a Big Difference. Little, Brown.
Box PM6
Jackson, Don. 1989. 151 Secrets of Insurance Direct Marketing Practices. Nopoly.
Box PM6
Matathia and Salzman. 1999. Next: Trends for the Near Future. Overlook.
Box PM6
Nadal, Jack. 1987. Cracking the Global Market. American Management Assocation.
Box PM6
Naisbitt, John. 1982. Megatrends. Warner.
Box PM6
Naisbitt and Aburdene. 1990. Megatrends 2000. Morrow.
Box PM6
Ohmae, Kenichi. 1990. The Borderless World. Harper Business.
Box PM6
Peters, Tom. 1992. Liberation Management. Knopf.
Box PM6
Pine, B. Joseph II. 1993. Mass Customization. Harvard Business School Press.
Box PM6
Burns, Karen, ed. 1984. The Retail Revolution: Direct Marketing. Direct Marketing Association Monograph vol. 7.
Box PM7
David Shepard Associates. 1995. The New Direct Marketing 2nd 3d. McGraw-Hill.
Box PM7
Dentsu, Inc. 1997. Japan 1997.
Box PM7
Direct Marketing Association. 1986-1997. Statistical Fact Book.
Box PM7
Harper, Ann and Bob. 1994. Team Barriers. MW Corporation.
Box PM7
Hatch, Denison, ed. 1992. Million Dollar Mailings. Libey.
Box PM7
Inzinga, Donna, ed. 1982. Business/Industrial Direct Marketing. Direct Marketing Association Monograph vol. 5.
Box PM7
Morse, R.C., ed. 1982. Cable/Videotex: A Compendium for Direct Marketers. Direct Marketing Association Monograph vol. 6.
Box PM7
Chang and Kelly. 1994. Improving Through Benchmarking. Richard Chang Associates.
Box PM8
Kehoe, Kevin. 1994. Expanding Leadership Impact. Richard Chang Associates.
Box PM8
Nilson, Carolyn. 1993. Team Games for Trainers. McGraw-Hill.
Box PM8
Promotion Marketing Association of America. 1994. Winning with Promotion Power. Dartnell.
Box PM8
Roberts and Berger. 1989. Direct Marketing Management. Prentice Hall.
Box PM8
Roman, Murray. 1976. Telephone Marketing. McGraw Hill. [Introduction by Lester Wunderman].
Box PM8
Sroge, Maxwell. 1988. How to Create Successful Catalogs. NTC.
Box PM8
Stone, Bob. 1994. Successful Direct Marketing Methods, 5th ed. NTC.
Box PM8
Stone, Bob. 1997. Successful Direct Marketing Methods, 6th ed. NTC.
Box PM8
Workbook. 1997. Workbook 19 National Directory of Creative Talent--Directory East. Scott and Daughters Publishing.
Box PM8
Workbook. 1997. Workbook 19 National Directory of Creative Talent--Illustration. Scott and Daughters Publishing.
Box PM8
Workbook. 1997. Workbook 19 National Directory of Creative Talent--Photography. Scott and Daughters Publishing.
Box PM8
Stone and Wyman. 1986. Successful Telemarketing. NTC.
Box PM9
Torres and Spiegel. 1990. Self-Directed Work Teams: A Primer. Pfeiffer.
Box PM9
Tracey, William. 1990. Leadership Skills. American Management Assocation.
Box PM9
Treacy and Wiersema. 1995. Discipline of Market Leaders. Addison Wesley.
Box PM9
Wilson, Thomas. 1995. Innovative Reward Systems for the Changing Workplace. McGraw-Hill.
Box PM9
Wunderman, Lester. 1996. Being Direct. Random House. [2 copies]
Box PM9
American Express Creative Showcase, 1988
Box PM-OV1
Celemi--Tango, Business from Knowledge, 1994
Box PM-OV1
Frank Small and Associates, Direct Marketing, 1988
Box PM-OV1
Market Source corporate overview, undated
Box PM-OV1
Cato Johnson--CJ Magazine, 1990
Box PM-OV1
Clippings about Wunderman employees, 1990-1997 and undated
[Includes articles on Lester Wunderman, Cindy Butchko]
Box PM-OV1
Action Magazine, issue 1, undated
Box PM-OV1
Leave-behind folders, undated
Box PM-OV1
Restrictions on Access: Unpublished materials are closed to non-Wunderman researchers for 15 years from the date of creation.
Wunderman--Latin News, 2001
Box PM-R1
WCJ--Newsletter, 1998-1999
Box PM-R1
Includes proofs and tearsheets that document print advertising campaigns, and historical advertising proof books and scrapbooks. Some of the work was produced by associated agencies, such as Young & Rubicam. Arranged alphabetically.
Active Apparel Group (Converse, Everlast), undated
Box PR1
American Express, 1988-1995 and undated
Box PR1
Germany, 1990-1993 and undated
Box PR1
United Kingdom, 1993-1995 and undated
Box PR1
American Red Cross, undated
Box PR1
Andersen Consulting, 1998-1999
Box PR1
Apple Computer, 1989-1992
Box PR1
Book of the Month Club, 1985-1987
Box PR1
Caesar's Casino, 1986-1987
Box PR1
Columbia House, 1984-1995
Box PR2
Columbia House/CBS Video Club/CBS Video Library, 1984-1995
Box PR3
Covenant House (Y&R), undated
Box PR3
Dow Jones NewsWires, 1998-1999
Box PR3
DuPont, 1993-2000 and undated
Box PR4
European Coffeehouse Collection (Kraft General Foods), 1995-1996
Box PR4
General Foods Shortcuts, 1987
Box PR4
Gevalia Kaffe, 1983-1996 and undated
Box PR5
Grolier Enterprises, 1966-1987
Box PR5
HCA Care (Hospital Corporation of America), undated
Box PR5
Hill's Science Diet, 1988-1991 and undated
Box PR5
Holiday Inn Business Center, undated
Box PR5
J.C. Penney Portrait Studio, 1993
Box PR5
Jell-O (General Foods), 1992
Box PR5
Johnson & Johnson Developmental Toys, 1981-1987
Box PR5
Kestnbaum & Company, 1986
Box PR6
Kraft Celebrate Halloween, 1995
Box PR6
Lincoln-Mercury, 1992 and undated
Box PR6
League of Women Voters, undated
Box PR6
Lucent Technologies, 1998
Box PR6
Manufacturers Hanover Trust, 1986-1987 and undated
Box PR6
National Dropout Prevention Fund, 1987
Box PR6
National Rifle Association, 1990-1991
Box PR6
New York Telephone (NYTel), 1982
Box PR6
Operation Welcome Home, 1991
Box PR6
Roche (Rocephin), undated
Box PR6
Schiefflin & Somerset, circa 1996
Box PR6
Sony (Aibo, HandyCam), 1995-2000
Box PR6
Sports Illustrated (Duke Basketball Championship), 1992
Box PR6
Thomas Garraway (General Foods), 1986-1988
Box PR6
Time-Life Books, 1985-1988
Box PR6
United Airlines (Mosaica), 1997
Box PR6
United Negro College Fund (Y&R), undated
Box PR6
U.S. Army ROTC, 1999 and undated
Box PR6
U.S. Postal Service (USPS), 1990-1998
Box PR7
Young & Rubicam, miscellaneous advertisements, 1992
Box PR7
Zeneca (Accolate asthma medication), 1997
Box PR7
Business Week/Corporate Woman, 1986
Box PR8
First Data/Call Interactive, 1992
Box PR8
J.C. Penney Portrait Studio, 1993
Box PR11
Johnson & Johnson Child Development Program, 1981-1984 and undated
Box PR12
National Dropout Prevention Fund, 1987
Box PR13
Sear's/Women's Digest, 1994
Box PR13
U.S. Postal Service, 1995
Box PR13
Wunderman Cato Johnson, Best in the World, undated
Box PR13
Unidentified client, health presentation, undated
Box PR14
American Express Corporate Card, 1980s-1992
Box PR15
NMA print file book (Gevalia), 1996
Box PR16
Wunderman West portfolio1984
Box PR16
American Bell, Aromance, AT&T, Avis, Caesar's, Columbia House, Fila, Gevalia, IBM, Johnson & Johnson, Manufacturers Hanover, Merrill Lynch, Pan Am, Sheraton, U.S. Postal Service, Western Union, Xerox, 1982-1986 and undated
Box PR17
Gevalia, Caesar's, AT&T, Thomas Garroway, IBM, Charles of the Ritz, Direct Marketing Association, Environmental Fragrance Technologies (EFT), CIT Financial, Johnson & Johnson, NYNEX, Sotheby's, 1980s
Box PR17
Gevalia, Book of the Month Club, Gap, NYNEX, Bell/C&P Telephone, Xerox, Pan Am, Thomas Garroway, Spring Magazine, 1980s
Box PR18
American Express Corporate Card, 1992
Box PR19
American Express, AT&T, Apple, Ford, 1989-1990
Box PR20
Consists of slides, photographs and negatives segregated from other series for preservation purposes. Arranged alphabetically by company name and subject.
AeroMexico, AT&T, 1980s-1990s
Box SL1
American Express, undated
Box SL1
American Express, 1980s-1990s
(4 folders)
Box SL1
American Express, 1988-1993
Box SL2
American Express Card Services, undated
(4 folders)
Box SL2
American Express Corporate Card, 1980s-1990s
(1 of 3 folders)
Box SL2
American Express Corporate Card, 1980s-1990s (continued)
(2-3 of 3 folders)
Box SL3
American Express international, undated
(1-3 of 4 folders)
Box SL3
American Express international, undated (continued)
(4 of 4 folders)
Box SL4
American Express presentation on direct mail by Steve Cone, undated
Box SL4
American Express worldwide overview, managers' meeting, 1995
Box SL4
Apple Computer, undated
(1-2 of 4 folders)
Box SL4
Apple Computer, undated (continued)
(3-4 of 4 folders)
Box SL5
AT&T, undated
(1-3 of 4 folders)
Box SL5
AT&T, undated (continued)
(4 of 4 folders)
Box SL6
Bell System Gold Pages (Stone & Adler), undated
Box SL6
Book of the Month Club, 1980s-1990s
(3 folders)
Box SL6
Book of the Month Club, case history, 1980s-1990s
(2 folders)
Box SL6
Brand Trust Relations, 1990s
Box SL6
Caesar's, Charles of the Ritz, Colgate, 1980s-1990s
Box SL7
Chiquita, 1980s-1990s
(2 folders)
Box SL7
CIT Financial, 1980s-1990s
Box SL7
Citibank, 1980s-1990s
(2 folders)
Box SL7
Colgate case study, undated
Box SL7
Columbia House, CDHQ, 1980s-1990s
(4 folders)
Box SL8
Columbia House, undated
(3 folders)
Box SL8
Diner's Club, undated
(5 folders)
Box SL9
Discovery Channel, Dow Jones, Drug Free Resource Center, undated
Box SL9
Extras, 1980s-1990s
[Includes Alfa Romeo, American Express, American Home Shield, Better Homes, Beauty Club]
Box SL10
Extras, undated
[Includes CBS Video, CCSB, Chevway, Commemorative Stamps]
Box SL10
Extras, undated
[Includes FedEx, Fila, Ford, Gevalia, Garroway, Grolier, Gap, HCA, IBM]
Box SL10
Extras G-I, undated
[Includes General Cigar, General Foods, Grolier, Harlequin, Hudson Vitamins, Integration]
(2 folders)
Box SL10
Extras I-L, undated
[Includes IBM, Johnson & Johnson, Land's End, Learn to Write, Literary Guild]
(2 folders)
Box SL10
Extras N-R, undated
[Includes National Observer, Navy, N.Y. Telephone, Pacific Stereo, Petro, Prizm, Procter & Gamble, Reynolds Securities]
(2 folders)
Box SL11
Extras T-U, undated
[Includes Time Inc., Time-Life Books, Union Carbide]
(3 folders)
Box SL11
Ford, 1983-1989
(1 of 2 folders)
Box SL11
Ford, 1983-1989 (continued)
(2 of 2 folders)
Box SL12
Ford, 1985-1990
(4 folders)
Box SL12
Ford, 1998-1999 and undated
(3 folders)
Box SL13
General Foods, 1980s-1990s
(1-3 of 4 folders)
Box SL13
General Foods, 1980s-1990s (continued)
(4 of 4 folders)
Box SL14
Gevalia, undated
(2 folders)
Box SL14
Kodak, 1980s-1990s
(2 folders)
Box SL14
Kodak research study, 1987
Box SL15
Kodak targeted franchise marketing, 1990
Box SL15
L.L. Bean, L'Oreal, 1980s
Box SL15
Manufacturers Hanover, undated
Box SL15
Merrill Lynch, undated
(2 folders)
Box SL15
Metropolitan Life, Merrill Lynch, undated
Box SL16
MichCon, Miller Brewing, undated
(2 folders)
Box SL16
Miscellaneous, Active Apparel-Avon, undated
(1-3 of 4 folders)
Box SL16
Miscellaneous, Active Apparel-Avon, undated
(4 of 4 folders)
Box SL17
Miscellaneous, Airline-Book of the Month Club, undated
(3 folders)
Box SL17
Miscellaneous A-D, undated
[Includes American Bell, AT&T/N.Y. Telephone, American Express, Avis, Book of the Month Club, Caesar's Charles of the Ritz, CBS, CIT, Disney]
(2 folders)
Box SL17
Miscellaneous A-L, undated
(3 folders)
Box SL18
Miscellaneous B-C, 1980s-1990s
[Includes Bankers Trust, Call Interactive, Clorox, Certs, Banana Republic, Cleaning Dimensions, Colgate, Blockbuster, Clairol, Comcast, BarPoint.com]
(2 folders)
Box SL18
Miscellaneous C, 1980s-1990s
[Includes Charles of the Ritz, CBN, CIT, Chevron, Caesar's, CBS, Carroll Reed]
(2 folders)
Box SL19
Miscellaneous C-G, 1980s-1990s
[Includes CBS, Call Interactive, Community Coffee, Diner's Club, Fundraising, DuPont, Figi Cheese, The Gap]
(2 folders)
Box SL19
Miscellaneous D-G, undated
[Includes Discover, Dynavit, ENI, Fabrizaar, Geico, Geo magazine]
(2 folders)
Box SL19
Miscellaneous D-G, undated
[Includes Disney, Fila, Discover magazine, Fundraising, GFIF, DuPont, Gap, EFT, Geico, Flintstones, Ericsson, Dell, Edison Source, DeKuyper]
(3 folders)
Box SL20
Miscellaneous G, undated
[Includes Geo magazine, Grolier, Gatorade, Grand Bay Hotel, Great Indoors (Sears), Guinness]
(2 folders)
Box SL20
Miscellaneous G-K, 1980s-1990s
[Includes Geico, Grolier, HCA, IBM, Johnson & Johnson, Kendall, Kenner Toys]
(2 folders)
Box SL21
Miscellaneous H, undated
[Includes HCA, Hertz, Hills Pet Foods, Holiday Inn, Hyatt, H&R Block, Henry's End]
Box SL21
Miscellaneous J-M, undated
[Includes Johnson & Johnson, L.L. Bean, Manufacturers Hanover, Met Life, Kodak, Merrill Lynch]
(2 folders)
Box SL21
Miscellaneous K-M, 1980s-1990s
[Includes Kentucky Fried Chicken, Johnson & Johnson, L.L. Bean, League of Women Voters, Manufacturers Hanover, Lucent Technologies, Macromedia]
(3 folders)
Box SL22
Miscellaneous M-N, undated
[Includes Met Life, Metropolitan Museum of Art, Mobil, Monro Muffler, Monroe Community College, Monex, Money magazine, Microsoft, Nabisco, Merck]
(2 folders)
Box SL22
Miscellaneous M-P, undated
[Includes Monex, Nynex, New York Times, Pan Am, Pantene, National Rifle Association]
Box SL23
Miscellaneous M-Z, undated
(4 folders)
Box SL23
Miscellaneous N-P, undated
[Includes Novell, Oil of Olay, Operation Welcome Home, Pepsi, Pantene, Prodigy, N.Y. Telephone, Phoenix House, Nationwide, Pan Am, Playtex, No Nonsense]
(3 folders)
Box SL24
Miscellaneous P-S, undated
[Includes Procter & Gamble, Save the Children, Spiegel, Prevention magazine, Showtime, Royal Silk, Sony, Reader's Digest, Sheraton, Sports Illustrated, Spring magazine, RCA, QCP, Suzuki]
(3 folders)
Box SL24
Miscellaneous P-S, undated
[Includes Phoenix House, Procter & Gamble, RVI, Security Pacific Bank, Sotheby's, Spiegel, Swiss Colony, Simon & Schuster]
Box SL25
Miscellaneous S-T, undated
[Includes SwissAir, Swiss Colony, Tempo, Thirteen, Time magazine, TWA, Taco Bell, Sears, Teach for America, Sunkist]
(3 folders)
Box SL25
Miscellaneous S-T, undated
[Includes SmithKline Beecham (Tums), Schieffen Somerset, Roche, Tasco]
Box SL25
Miscellaneous T-X, undated
[Includes Thirteen, Time magazine, TLB, Triple-A, UniRoyal, Warner, Xerox Store, Wells Fargo, TWA]
(2 folders)
Box SL25
Miscellaneous U-Z, undated
[Includes U.S. Army, USA Today, Wells Fargo, Xerox, Wall St. Journal, Weight Watchers, Zeneca, YMCA, United Airlines, Warner Lambert (Certs)]
(3 folders)
Box SL26
Miscellaneous, 1980s-1990s and undated
(1-3 of 5 folders)
Box SL26
Miscellaneous, 1980s-1990s and undated (continued)
(4-5 of 5 folders)
Box SL27
Spiegel, undated
(3 folders)
Box SL27
Thomas Garroway, undated
(2 folders)
Box SL27
Time-Life Books, undated
(3 folders)
Box SL28
United States Postal Service, undated
(1-3 of 8 folders)
Box SL28
United States Postal Service, undated (continued)
(4-8 of 8 folders)
Box SL29
USPS/AT&T Chapman Mosaica creative, undated
Box SL29
Various case studies, 1985-1986
[Includes Pampers, Tylenol, Bank of Scotland, Security Bank, Citibank, Charles of the Ritz, Xerox, Discover, Johnson & Johnson, L.L. Bean, Lincoln Mercury]
Box SL30
AT&T direct marketing worldwide
Box SL30
Binder of client logos
[Includes USA Today, Pampers, Phoenix House, Playtex, Procter & Gamble, Pantene, Pan Am, Priorities, Save the Children, Sheraton, Time-Life, Discover magazine, Xerox)
(3 folders)
Box SL30
Citibank--Building business through direct marketing
Box SL30
Direct mail planning and production
Box SL30
IBM, 1985-2000
(2 folders)
Box SL31
Miscellaneous unsorted slides
(3 folders)
Box SL31
Presentation on database marketing
Box SL31
Best in the World awards, 1988
Box SL32
Business-to-Business, United States, undated
Box SL32
Cato Johnson capabilities, undated
(4 folders)
Box SL32
Chapman Direct/Stone & Adler creative, 1984-1985
Box SL32
Credentials, undated
(2 folders)
Box SL33
International slides, undated
Box SL33
Lifestyle images--People, undated
(2 folders)
Box SL33
Miscellaneous slides, undated
(2 folders)
Box SL33
Wunderman International Group (WIG), duplicates, undated
(6 folders)
Box SL34
Wunderman International Group (WIG), international creative, 1970s-1980s
(3 folders)
Box SL35
Wunderman International Group (WIG), miscellaneous, undated
(4 folders)
Box SL35
Wunderman Ricotta Kline credentials, undated
Box SL36
Wunderman Worldwide credentials, 1990
Box SL36
Wunderman Worldwide/Young & Rubicam (Y&R) credentials, undated
(3 folders)
Box SL36
Young & Rubicam (Y&R) Direct Marketing Group credentials, undated
Box SL36
Action Marketing, undated
Box SL37
Admail: Find Your Best Prospects, Keep Your Best Customers, undated
Box SL37
Advertising Mail: A Smart Solution for Today's Business, undated
Box SL37
Assistant Account Executive Program, undated
(5 folders)
Box SL37
AT&T Time Management Meeting, undated
Box SL37
Bill Colition: Support Advertising, undated
Box SL37
Brand Building in the 90s, 1990
Box SL37
Business-to-Business research presentation, 1989
(3 folders)
Box SL38
Case histories, 1982
[Includes Johnson & Johnson, Merrill Lynch, N.Y. Telephone]
Box SL38
Case studies, undated
[Includes Hill's Pet Products, Ford, Gevalia, Johnson & Johnson, Kodak, U.S. Army]
(3 folders)
Box SL38
Cato Johnson overview, undated
Box SL38
Cato Johnson presentations, undated
(2 folders)
Box SL39
Club and Continuity Business, 1984
Box SL39
Creative Principles, undated
Box SL39
Curriculum Marketing, undated
Box SL39
Database Marketing Workshop, undated
(3 folders)
Box SL39
Data Based Marketing, undated
Box SL39
Direct Mail Production, undated
Box SL40
Direct Marketing, undated
(2 folders)
Box SL40
Greg Upah--Research, undated
Box SL40
How to Recognize Great Advertising, undated
Box SL40
International Symposium, 1980
(2 folders)
Box SL40
International Worldwide Creative, 1996
(2 folders)
Box SL40
Irving Wunderman Montreal presentation, undated
Box SL41
KCA presentation to American Express, undated
Box SL41
AEDM Semana del marketing directo, Barcelona, 1995
Box SL41
Direct Marketing Conference, undated
Box SL41
Frontiers of Direct Marketing, 1980
Box SL41
New Frontiers, undated
(3 folders)
Box SL41
Presentations, Vol. I-III, 1974-1983 and undated
[Includes FTC, General Foods Print Seminar 1978, Munich TV Media Support 1976, USA Companies Management, What is Direct Marketing? 1980, Y&R stockholders meeting 1974, Zurich 1974, Kodak 1983]
(6 folders)
Box SL42
Trends in Direct Marketing, undated
Box SL43
Lifestyles, undated
(2 folders)
Box SL43
Miscellaneous, 1980-1983 and undated
(4 folders)
Box SL43
Miscellaneous, 1986
[Includes Montreux speech, Hills Pet Products (Detroit Office), Gevalia, AT&T Targeted Relationship Marketing]
(2 folders)
Box SL44
Miscellaneous, undated
[Includes technology, transportation, miscellaneous advertising]
(2 folders)
Box SL44
Miscellaneous and competitive, undated
[Includes Flintstones vitamins, G.E. medical, Digital, Nintendo]
(2 folders)
Box SL44
Miscellaneous old slides, undated
(2 folders)
Box SL45
Miscellaneous presentations, undated
[Includes direct marketing overview, Frontiers, direct marketing media]
(3 folders)
Box SL45
Miscellaneous presentations, undated
[Includes interactive communications, American Express Corporate Card, Continental Airlines]
(4 folders)
Box SL46
Miscellaneous presentations, undated
[Includes database marketing, direct marketing definitions, flowcharts]
(2 folders)
Box SL46
Miscellaneous presentations, undated
[Includes credentials, Clubs and Creativity, fulfillment, Targeted Relationship Marketing, Action Marketing, telemarketing, Why Direct Marketing?, traditional direct mail, business-to-business]
(3 folders)
Box SL47
Miscellaneous presentations, undated
[Includes Y&R creative work plan, type and title slides, Frontiers, database marketing]
(3 folders)
Box SL47
Miscellaneous slides, undated
[Includes Media Arc, articles, print and mail formats, Offers and Testing, Direct Marketing and Promotion Development Strategy, Targeted Relationship Marketing]
(3 folders)
Box SL48
Miscellaneous slides, undated
[Includes USPS, Xerox, Sears, MichCon, Air France, Ford, Miller, Andersen Consulting, Showtime]
(3 folders)
Box SL48
Opportunities in Direct Marketing, 1990
Box SL48
Passavant Micon Stoney, How to Work with Your Advertising Agency, undated
Box SL49
Phoenix Program, undated
(2 folders)
Box SL49
Relationship Marketing, undated
Box SL49
Sales Promotion, undated
(4 folders)
Box SL49
Sales promotion training, undated
(1-2 of 4 folders)
Box SL49
Sales promotion training, undated
(3-4 of 4 folders)
Box SL50
Showtime, Building Business with Direct Marketing, undated
Box SL50
Speeches--Austria, Belgium, Denmark, 1986
Box SL50
Sports and Event Marketing, undated
(2 folders)
Box SL50
Targeted Relationship Marketing, undated
Box SL50
Training presentations, undated
(2 folders)
Box SL50
Training slides vol. 1, 1981-1984
[Includes Chamber of Horrors--Irving Wunderman 1984, Creative Analysis--Bill Keisler 1984, Creative Work Plan/Brand Personality--Bill Keisler 1982, Curriculum Marketing--Dr. Hans Guggenheim 1982, Direct Marketing in Progress (Diners Club, Chevway)--P. Rosenwald 1981]
Box SL51
Training slides vol. 2, 1981-1984
[Includes New Electronic Media--Bob Desena, Offers and Testing Analysis--Bob Desena, Offers and Testing--Peter Rabar 1984, Phoenix House 1983, Print Advertising Module--Maxeen Schonfeld 1984, Print Media Training Module--Tom Knowlton 1981]
Box SL51
Training slides vol. 3, 1982-1984
[Includes Print Training Module--Maxeen Schonfeld 1982, Strategy Selection Outline/Competitive Advertising--Bob Desena 1982, Support Advertising--Maxeen Schonfeld 1982, Support Advertising--Dani Silvershein 1983, Y&R Strategy Disciplines, Y&R New Electronic Media 1983]
Box SL51
Training workshops, undated
[Includes Curriculum Marketing Database, Targeted Franchise Marketing (Kodak), Generic Dialogue Marketing, Direct Mail Planning List Purchasing, Direct Marketing Opportunities for Consumer Products (Tylenol, Charles of the Ritz)]
(2 folders)
Box SL51
Tray 1-4, undated
(4 folders)
Box SL52
Unidentified slide carousels, undated
(2 folders)
Box SL52
Unidentified slides, undated
Box SL52
U.S. Army presentation (Lester Wunderman), 1975
Box SL52
USPS Direct Mail presentation, undated
Box SL52
USPS Key Insights into Selling Admail to Ad Agencies, undated
Box SL52
WCJ Creative Principles, undated
Box SL52
Working with Your Creative Team, undated
Box SL52
Wunderman International Group (WIG), Off-the-Page Selling, 1980
(2 folders)
Box SL53
WIG training programme, undated
(1-5 of 9 folders)
Box SL53
WIG training programme, undated
(6-9 of 9 folders)
Box SL54
WRK Creative Analysis (Bill Keisler), 1984
Box SL54
Wunderman Worldwide--Direct Mail Production, 1990
(2 folders)
Box SL55
Y&R Board of Directors Meeting, 1987
(1 of 2 folders)
Box SL55
Y&R Board of Directors Meeting, 1987
(2 of 2 folders)
Box SL55
Y&R Cassette of the Month--Advertising Exchange (Banking and savings, insurance, investment), 1980
(3 folders)
Box SL55
Y&R Cassette of the Month--Advertising Exchange (Beer, wine, liquor), 1980
Box SL56
Y&R Cassette of the Month--Advertising Exchange (Government and public service), 1981
(2 folders)
Box SL56
Y&R Cassette of the Month--Advertising Exchange (Soft drinks, refreshments, snacks), 1981
Box SL56
Y&R Overview, undated
(2 folders)
Box SL56
Bristol Myers Squibb--Prevachol (Bozell) contact sheets,
Box SL57
Best in the World awards,
Box SL58
Managers' Meeting, Baden Baden, 1980s-1997
(2 folders)
Box SL58
Miscellaneous staff, 1997
Box SL58
Direct Mail Production, 1990
Box SL58
Direct Marketing Workshop, 1979-1982
(2 folders)
Box SL58
Best in the World awards,
Box SL59
Direct Marketing Workshop, 1988
Box SL59
Miscellaneous staff, 1979-1982, circa 1997
Box SL59
Includes materials relating to corporate presentations, speeches, training and informational workshops. Arranged alphabetically by title and originating party.
Advertising Women of New York--Rules for Creating Advertising Section 3.0, the Use of Women (large chart), 2000
Box TR1
Alex Kroll--Remember, Brands Are People Too, 1989
Box TR1
American Express Travel Related Services--Beyond the Basics, a Management Look at Direct Marketing, 1989
Box TR1
American Marketing Association--How to Write a Business Plan, 1986
Box TR1
American Marketing Association--Marketing Communications course, 1983
(2 folders)
Box TR1
American Society for Training and Development (ASTD)--international comparisons, 2002
Box TR1
Burson-Marsteller University II, 1997
(1-2 of 3 folders)
Box TR1
Burson-Marsteller University II, 1997
(3 of 3 folders)
Box TR2
Cato Johnson--Action Marketing training, 1990
(2 folders)
Box TR2
Cato Johnson--Case studies, undated
Box TR2
Columbia House/WCJ--Strategies for Managing Leadership, 1995
Box TR2
Consultative Selling workshop, undated
Box TR2
Development Dimensions International, 1998
(3 folders)
Box TR3
Direct Marketing Association--DMA Manual, 1990
(2 folders)
Box TR3
Direct Marketing Association--Power of Permission E-Mail Marketing Seminar, 2000
Box TR3
Direct Marketing Association--Seminar on math and finance, 1984-1989
Box TR3
Fred Pryor--Training the Trainer, 1995
Box TR4
GP Courseware--Manuals That Work, 1986
Box TR4
HDM--Advanced Seminar for Advertising Skills, Penang, 1990
(4 folders)
Box TR4
Langevin Learning Systems--Instructional Design for New Designers, undated
Box TR4
Marketing Institute--Effective Testing and Measuring Sales Promotion Techniques, 1992
(2 folders)
Box TR5
Media School--Media seminar workbook, undated
Box TR5
Mel Silberman--McGraw-Hill Team and Organization Development Sourcebook, 1996
Box TR5
Mel Silberman--McGraw-Hill Team and Organization Development Sourcebook, 1998
(2 folders)
Box TR5
Mel Silberman--McGraw-Hill Training and Performance Sourcebook, 1998
(2 folders)
Box TR5
Rex L. Meade--How to Empower an Organization, 1995
Box TR6
Action Marketing Conference--Creating the Loyalty Practice, 1992
Box TR6
Action Marketing Workshop--Sports and Event Marketing, 1992
Box TR6
Administrative training, undated
Box TR6
Advanced Direct Marketing Workshop, logistics and schedules, 1989
Box TR6
American Express Mexico training program, 1993
(2 folders)
Box TR6
Beer brand case study, undated
Box TR6
Brand Building in the 90s (slides removed), 1991
Box TR6
Broadcasting Planning Training, 1993
Box TR6
Catalog Marketing (slides removed), 1990
Box TR6
Club and Continuity Businesses (slides removed), 1984 and undated
Box TR6
Consumer Perspective Strategy, undated
Box TR6
Creative workshop supplies, undated
Box TR6
Database Marketing, undated
Box TR7
Databased Targeted Marketing (slides removed), circa 1989
Box TR7
Decision Technologies in Database Marketing, undated
Box TR7
Demystifying the Strategic Planning Process, undated
Box TR7
Direct Marketing, undated
Box TR7
Direct Marketing game, undated
Box TR7
Direct Marketing Mathematics (G. Hamiltion), 1990
(3 folders)
Box TR7
Direct Marketing Training Course, circa 1988
(5 folders)
Box TR8
Executive Action Marketing Workshop, 1992
(1-4 of 7 folders)
Box TR8
Executive Action Marketing Workshop, 1992
(5-7 of 7 folders)
Box TR9
Executive Direct Marketing Workshop, 1991
Box TR9
Format instruction, undated
Box TR9
Frontiers of Direct Marketing (slides removed), 1980
Box TR9
Glossary of Direct Marketing Terms, undated
Box TR9
Groupwork--Motorola Flare, undated
Box TR9
Business-to-Business Research, 1983-1989
Box TR9
Direct Marketing A Many-Splendored Thing, 1985
Box TR9
Expanding World of Direct Mail, Postal Forum (slides removed), 1988
Box TR9
Financial Advertising, 1982
Box TR9
Milan/L'Essec speeches (slides removed), 1984-1985
[Includes New Trends in Direct Marketing, Frontiers II, Direct Marketing A Many Splendored Thing]
Box TR9
Speeches--Austria, Belgium, Denmark (slides removed), 1986
Box TR9
Math and Financial Concepts in Direct Marketing Environment, 1995
Box TR9
Miscellaneous, 1983-1996 and undated
Box TR9
Miscellaneous training exercises, 1989-1995 and undated
Box TR9
Miscellaneous training presentations, 1980 and undated
Box TR9
New Trends in Direct Marketing, undated
Box TR9
Presenting to Win, undated
(2 folders)
Box TR10
Print presentation script (T. Knowlton), undated
Box TR10
Quality Improvement, new employee training manual, undated
(3 folders)
Box TR10
Results from Meetings Workshop, 1991
Box TR10
Showtime workshop, undated
(2 folders)
Box TR10
Sports and Event Marketing, undated
Box TR11
Strategic Development Process from a Consumer Perspective, undated
Box TR11
Strategic Planning Workshop, undated
Box TR11
Strategic Process (Phil Buehler), 1988
Box TR11
Strategy Development, 1990
Box TR11
Summer Intern Program, 1987
Box TR11
Targeted Relationship Marketing (includes Kodak, AT&T cases), undated
Box TR11
Targeted Relationship Marketing presentation, undated
(2 folders)
Box TR11
Television Production, undated
Box TR12
Training (Cindy Butchko), 1982-1983
Box TR12
Training facilities, undated
(3 folders)
Box TR12
Training Manual, 1989
(2 folders)
Box TR12
Training recommendations, 1985-1990
Box TR13
Various presentation scripts, 1989-1990
[Includes Brand Building in the 90s, Direct Marketing, Database Technology]
Box TR13
Workplace Behaviors, undated
Box TR13
Worldwide Training Needs Analysis, 1991
Box TR13
Wunderman Future--The Key Link Strategy, 1990
Box TR13
29 Secrets to Winning New Business, undated
Box TR13
Acquisition and Loyalty for Fast-Moving Consumer Goods, undated
Box TR13
Acquisition Practice, 1997 and undated
(2 folders)
Box TR13
Action Marketing Concept, undated
Box TR13
Action Marketing New Frontier (Richard Stollenwerck), 1993
Box TR14
Action Marketing the Next Frontier (Lester Wunderman), 1992
Box TR14
Action Marketing Principles, undated
(2 folders)
Box TR14
Action Marketing Process, undated
(2 folders)
Box TR14
Action Marketing Seminar, 1993
(2 folders)
Box TR14
Action Marketing Seminar--Frankfurt, 1996
Box TR14
Action Marketing Seminar--UK, undated
Box TR14
Action Marketing Strategic Planning Process, undated
Box TR14
Action Marketing Training (slides removed), undated
Box TR14
Action Marketing Workshop--Future Industries, Inc., 1992
(2 folders)
Box TR15
Alternative Media, 1994-1997
Box TR15
Apple Computers Move Away from Solus Dealers, undated
Box TR15
Analyzing Creative Exercises, undated
Box TR15
Basic Training Manual, undated
Box TR15
Business Etiquette, undated
Box TR15
Cinque Studio overview, undated
Box TR15
Direct Mail Production, undated
Box TR15
Dispelling Myths, 1996 and undated
Box TR15
Effective Meeting Management, undated
Box TR15
Executive Guide to Making Commercials, undated
Box TR15
Little Known Facts about WCJ, undated
Box TR15
Print and Direct Mail Production, undated
Box TR15
Program Handbook, undated
Box TR16
Role play exercises, undated
Box TR16
Teamwork Behaviors, undated
Box TR16
Working with Creative, undated
Box TR16
Working with Your Creative Team, undated
Box TR16
Writing and Time Management Workshops, undated
Box TR16
Basics about Internet (Pieter Vien, Amsterdam), 1996
Box TR16
Beyond Ginsu: Principles of Winning Direct Response Television, undated
Box TR16
Broadcast Traffic Services and Procedures, undated
Box TR16
Building a Global Promotion Marketing Practice, undated
Box TR16
Building Business with Direct Marketing, undated
Box TR16
Business-to-Business, 1994 and undated
Box TR16
Case studies, 1992 and undated
Box TR16
Client-Agency Relations (Examples, exercises, game), 1993 and undated
Box TR16
Client-Agency Relations--Making the Most of Your Agency Relationship (IBM), undated
Box TR17
Compensation and Billing, 1993-1997 and undated
Box TR17
Creative Brief: Its Strategic Foundation, undated
Box TR17
Creative Principles, undated
Box TR17
Creative Process, undated
Box TR17
Creative Strategy, 1995-1997 and undated
Box TR17
Creativity, 1989-1997 and undated
Box TR17
Creativity Workshop, 1989-1997 and undated
(2 folders)
Box TR17
Curriculum Marketing, undated
Box TR17
Customer Contact Management, 1997
Box TR17
Customer-Focused Marketing, 1993-1994
(2 folders)
Box TR17
Database Marketing, 1992-1999 and undated
(2 folders)
Box TR18
Database Marketing--AT&T Communication Engineering Case, 1994
Box TR18
Database Marketing Operations, undated
Box TR18
Database Marketing Overview, undated
Box TR18
Database Marketing Practice, undated
Box TR18
Databased Targeted Marketing, 1988-1994
Box TR18
Databases for Acquisition and Loyalty: An Introduction, undated
Box TR18
Direct Mail Planning and Production, undated
Box TR18
Direct Mail Production, undated
(1 of 3 folders)
Box TR18
Direct Mail Production, undated
(2-3 of 3 folders)
Box TR19
Direct Marketing Around the World, undated
Box TR19
Direct Marketing Mathematics, 1990
Box TR19
Direct Marketing miscellaneous, undated
Box TR19
Direct Marketing Principles and Process, undated
Box TR19
Direct Response Print, undated
Box TR19
Direct Response Print Planning, undated
Box TR19
Direct Response Television, undated
Box TR19
DuPont training program, undated
Box TR20
Essentials of Direct Response Media I, undated
(2 folders)
Box TR20
Executive Action Marketing Workshop, circa 1992
(5 folders)
Box TR20
First Action Marketing Workshop, San Juan, P.R., undated
(2 folders)
Box TR21
Future Industries Inc.--Marketing workshop, 1992
(2 folders)
Box TR21
How to Create a Successful Direct Mail Package (USPS), undated
Box TR21
Interactive Communications, 1996 and undated
Box TR21
Interactive Media Training handout, 1992
Box TR21
Internet and Intranet and WCJ Europe (Pieter Vien, Amsterdam), 1996
Box TR21
Introducing a Database Marketing Approach for CCSG Prospect Acquisition, 1997
Box TR21
Introduction to Database Marketing, undated
Box TR21
Knowledge-Based Marketing, undated
Box TR22
Latin American Action Marketing Workshop, Miami, 1995
(3 folders)
Box TR22
Latin American Executive Training Program, 1997
(2 folders)
Box TR22
Learning Assessment and Inventory, undated
Box TR22
List Planning training, 1993
Box TR22
Loyalty training, 1997
(2 folders)
Box TR23
Making the Most of the Agency-Client Relationship, undated
Box TR23
Media brands case study, undated
Box TR23
Media Edge Workshop, undated
Box TR23
Media Research Workshop, undated
Box TR23
Miscellaneous case studies, undated
Box TR23
Miscellaneious creative examples, 1986-1998
Box TR23
Offers and Testing, undated
Box TR23
Offers and Testing articles, 1989-1998
Box TR23
Offers and Testing Workshop, 1993-1994 and undated
Box TR23
Optus World case study, undated
Box TR23
Overview of Television, 1994
Box TR24
Partnership Selling Skills, 1993
Box TR24
Pepsi Way Promotion Training, 1997
(3 folders)
Box TR24
Phoenix Project training, undated
(3 folders)
Box TR24
Planning Print Campaigns and Testing, 1996
Box TR24
Planning Print Media, undated
(2 folders)
Box TR24
Presentation library, 1992
(2 folders)
Box TR25
Prodigy training, 1996 and undated
(4 folders)
Box TR25
Prodigy training--Little Tykes Toy Company case study, 1993-1994
Box TR25
Promotion Tactics, undated
Box TR25
Research, 1994-1995 and undated
Box TR26
Retention--AT&T WorldPlus case study, 1994-1995
Box TR26
Role of Research in the Communications Planning Process, undated
Box TR26
Sales Promotion (slides removed), 1990 and undated
(3 folders)
Box TR26
Sales promotion decks (Gunerson), 1988-1993
[Includes Kodak Training, Trade Promotion Management, Partnership Selling Skills, Quick Service Restaurant Promotions]
Box TR26
Sales Promotion Manual, undated
(2 folders)
Box TR26
Sales Promotion: Objectives and Strategy, undated
Box TR26
Selling Creative workshop, 1997
Box TR26
Showtime Networks: Making the Most of the Client-Agency Relationship, 1993
Box TR26
Sports and Event Marketing (slides removed), undated
(2 folders)
Box TR26
Staying Alive: Keeping Great Creative Alive, a Survival Guide, undated
Box TR27
Strategic Media Planning, undated
Box TR27
Strategic Thinking, undated
Box TR27
Sweepstakes, Games, and Contests, 1985-1994 and undated
Box TR27
Targeted Relationship Marketing, undated
Box TR27
Team building articles, 1994
Box TR27
Team Leadership Training, workshop #1, 1991
Box TR27
Telemarketing, undated
(3 folders)
Box TR27
Telemedia Communications Group, 1996 and undated
Box TR27
Thinking Strategically, undated
Box TR28
Trade Marketing Retailing 2000, 1993
Box TR28
Traffic Building, 1994 and undated
Box TR28
Traffic Department Manual, circa 1994
Box TR28
USPS case study, circa 1993
(2 folders)
Box TR28
USPS Direct Marketing Training Program, 1993
(1 of 3 folders)
Box TR28
USPS Direct Marketing Training Program, 1993
(2-3 of 3 folders)
Box TR29
U.S. Television Overview, undated
Box TR29
WCJ Americas Network Creative Workshop, 1993
Box TR29
WCJ and the AAE (Assistant Account Executive), undated
Box TR29
WCJ Career Coaching Toolkit, undated
Box TR29
WCJ Direct Mail Production, undated
Box TR29
WCJ Loyalty Practice (American Express case), undated
Box TR29
WCJ Practices, undated
(2 folders)
Box TR29
Working with Your Creative Team, undated
(2 folders)
Box TR30
Writing an Effective Creative Brief (trainer guide), undated
Box TR30
The Key Link Strategy, undated
Box TR30
Off-the-Page Selling (slides removed), 19801980
Box TR30
Case histories (slides removed), 1979-1982
[Includes Johnson & Johnson, Merrill Lynch, N.Y. Telephone]
Box TR30
Direct Marketing Business Development Process, Guidelines and Tools, 1985
(2 folders)
Box TR30
Direct marketing slide presentation script, undated
Box TR30
American Express Team, 1991
Box TR31
Business Writing Workshop, 1987
(2 folders)
Box TR31
Creating Direct Marketing Advertising, undated
Box TR31
Direct Mail Production, 1990 and undated
(1-3 of 7 folders)
Box TR31
Direct Mail Production, 1990 and undated
(4-7 of 7 folders)
Box TR32
Direct Marketing Seminar--Showtime: Building Showtime's Business with Direct Marketing, 1991
Box TR32
Direct Marketing Workshop, 1987
(3 folders)
Box TR32
Binders, 1989, 1991
(1 of 6 folders)
Box TR32
Binders, 1989, 1991
(2-6 of 6 folders)
Box TR33
Mike Becker--Sure, Creative is Hard..., 1991
Box TR33
Miscellaneous, 1989-1991 and undated
Box TR33
Human Resources and People Development, 1988
Box TR34
Introduction to Database Marketing, 1992
Box TR34
Offers and Testing, 1990-1993 and undated
Box TR34
Opportunities in Direct Marketing, 1990
Box TR34
Summer Intern Program, 1988-1989
(2 folders)
Box TR34
Training Needs Analysis, circa 1990
Box TR34
Training overview, 1989
(2 folders)
Box TR35
Berlin--Instructor materials, 1996
(3 folders)
Box TR36
Langkawi, Malaysia, 1995
(4 folders)
Box TR36
Penang, Malaysia, 1995
(3 folders)
Box TR37
Penang, Malaysia, 1997
(4 folders)
Box TR37
Being a Y&R Trainer, undated
Box TR38
Board of Directors Meeting (slides removed), 1987
Box TR38
Brainstorming, 1995 and undated
Box TR38
General, 1994
(2 folders)
Box TR38
Board of Directors presentation, 1993
Box TR38
How to Use Brand Asset (Kodak case), undated
Box TR38
Post-Australian version, 1994
Box TR38
Training Program, undated
Box TR39
Brand Strategy Guide, undated
Box TR39
Clockwise the Game (time management exercise), undated
(2 folders)
Box TR39
Coaching for Results, 1997
Box TR39
Creative Work Plan training program, 1993
Box TR39
Effective Management (Cindy Butchko), 1996
(3-4 of 4 folders)
Box TR40
Effective Presentation Skills, undated
(2 folders)
Box TR40
Intern Program: Presentation Skills, undated
(2 folders)
Box TR41
Introduction to Y&R Tools, undated
(2 folders)
Box TR41
Lester Wunderman presentation to Y&R Stockholder Meeting (slides removed), 1974
Box TR41
Negotiating Workshop, 1995
Box TR41
Performance Management Guidebook, undated
Box TR41
Performance Management Training Program, 1995
(2 folders)
Box TR41
Being a Y&R Trainer, undated
Box TR42
Better Results Through Listening, undated
(2 folders)
Box TR42
Effective Presentations, trainer guide, undated
Box TR42
Interviewing Skills Workshop, trainer guide, undated
Box TR42
Negotiating Workshop, trainer guide, circa 1995
Box TR42
People Development Group, Training Coordinator guide, circa 1995
Box TR42
Running Effective Meetings Workshop, trainer guide, 1992 and undated
(2 folders)
Box TR43
Time Management, 1992, 1996
(2 folders)
Box TR43
Writing Workshop, 1995 and undated
(3 folders)
Box TR43
Proposal for direct marketing videocassette program (Cindy Butchko), 1985
Box TR43
Selling the Program, 1978-1984 and undated
(2 folders)
Box TR44
Stopping Power self-test kit, undated
(2 folders)
Box TR44
Strategic Planning Disciplines, undated
Box TR44
Strategy Workshop, undated
(2 folders)
Box TR44
Supervisor's Workshop, 1984, 1990
(3 folders)
Box TR45
Supervisory Skills Training Manual, 1984
Box TR45
Teamwork exercises, undated
Box TR45
Time Management, 1981-1986 and undated
(3 folders)
Box TR45
Training Program Development (Cindy Butchko), 1984
Box TR46
Training programs and services, undated
Box TR46
Worldwide Training Needs Analysis, 1991
Box TR46
Direct Marketing Institute, 1984
(2 folders)
Box TR46
Consultative Selling Skills, 1981
Box TR46
Helping Clients Buy, 1988
Box TR46
Meeting notes and agenda, 1988
Box TR46
Notes from Idea Workshop, 1988
Box TR47
Results from Meetings Workshop, 1987
Box TR47
Client Partnering Skills, 1992
Box TR47
Phoenix Project training, 1996
Box TR47
Direct Marketing Workshop: Listening Skills, 1987
Box TR47
Training materials binder, circa 1988
(3 folders)
Box TR47
Restrictions on Access: Unpublished materials are closed to non-Wunderman researchers for 15 years from the date of creation.
Communications Skills Workshop, Langkawi, Malaysia, 1999
(3 folders)
Box TR-R1
Approaching Direct Mail and Print Results from a Marketing Perspective, circa 2000
Box TR-R1
Art and Science of Customer Relationships, 2000
(2 folders)
Box TR-R1
Communications Rollout, 2000
(1 of 2 folders)
Box TR-R1
Communications Rollout, 2000
(2 of 2 folders)
Box TR-R2
Direct Marketing and Print Results, circa 2000
Box TR-R2
Direct Marketing Math, 2000
(2 folders)
Box TR-R2
Global Orientation Plan, circa 2000
Box TR-R2
Supervisors Training Program, 2000
Box TR-R3
Global Employee Orientation Manual, 2002
Box TR-R3
Global Orientation Manual, 2001
Box TR-R3
iCubed Training Conference, 2002
Box TR-R3
Intern Program/Mentor Program, 2001
Box TR-R3
LatAm Direct Marketing Workshop, Tequesquitengo, Morelos, Mexico, 2000
Box TR-R3
Managing Global Accounts (IBM), 2001
Box TR-R3
P3 Handbook for Effective Performance Management, 2001
Box TR-R3
P3 Performance Management Workshop, 2001
Box TR-R4
Performance Management Workshop, circa 2001
(2 folders)
Box TR-R4
Action Marketing Strategy Development Seminar, 1998
Box TR-R4
Business Basics, 1998
(2 folders)
Box TR-R4
Creative Brief training, 1998
Box TR-R4
CRM 101/Bootcamp workshops, 2000
Box TR-R4
Customer Relationship Management (CRM)--Ericsson, 1999
Box TR-R5
Miami and Puerto Rico training program, 1998
Box TR-R5
Planning Print Campaigns, 1999
Box TR-R5
Account Executive/Assistant Account Executive (AE/AAE) program, 2000
Box TR-R5
Barcelona, 1998
(3 folders)
Box TR-R5
Biography and training survey, 1999
Box TR-R5
Better Results Through Listening, 1998
Box TR-R7
Negotiating Workshop, 1998
Box TR-R7
Running Effective Meetings, 1998
Box TR-R7
Selling Creative Work, 2001
(2 folders)
Box TR-R7
Selling Creative workshop, 1999-2001
Box TR-R7
Team Y&R Process Play Book, 1998
Box TR-R7
Thinking Strategically, 1998
Box TR-R7
Includes recorded presentations, spot radio announcements and television commercials, and compilation reels of commercials. Arranged alphabetically by company name and title.
Restrictions on Access: Original audiovisual materials are closed to research. Research Services must obtain use copies for access.
100 of the Greatest Direct Response Television Commercials. Part B. Undated. VHS. TRT: 60:00
Box 1
4-C's Iced Tea. Davis Family campaign spots. 1987, 1990. Umatic. TRT: 2:00
Box 1
Untitled. 1996. Umatic. TRT: 10:00
Box 1
Untitled. Undated. Umatic. TRT: 10:00
Box 1
The History of Rock & Roll. Undated. Betacam SP. TRT: 120:00
Box 1
The History of Rock & Roll. Undated. Umatic. TRT: 120:00
Box 1
Abril Livros/Time Life. Biblioteca 425/Gazeta 7000. Undated. Umatic. TRT: 21:00
Box 1
Access Didn't Know/3 In One. UK spots. 1987. Umatic. TRT: 10:00
Box 1
Adelaide Central Mission (Australia). Adelaide Bank/Candlelit Dinner. Undated. VHS. NTSC. TRT: 1:00
Box 1
Adult Diaper (Japan). Untitled. Undated. VHS. TRT: 1:00
Box 1
Advertising Age. Video presentation. Undated. VHS. TRT: 10:00
Box 1
Adweek. Best Advertising of 1994. 1994. Umatic. TRT: 120:00
Box 1
Agrogas (Chile). Radio commercial, English. 1995. VHS. TRT: 1:00
Box 1
Beauty and the Beast (1946, dir. Jean Cocteau)Circa 1994. VHS. TRT: 90:00
Box 1
General spots, English version. 1995. VHS. NTSC. TRT: 1:00
Box 1
America Online. Spots. 1996. Umatic. TRT: 4:10
Box 1
Adbank compilation. 1988-1991. Umatic. TRT: 5:00
Box 1
Adbank compilation. 1991-1992. Umatic. TRT: 3:00
Box 1
Amex2. 1995. VHS. TRT: 3:00
Box 1
Amex--RIP. 1993. Umatic. TRT: 1:00
Box 1
Best Things in Life. 1991. VHS. NTSC. TRT: 1:00
Box 1
Bill Miller; Jim Hansen; 2nd Honeymoon; Wallet; Water Ballet; Cityscape; Olympics; Vail. 1977-1992. VHS. TRT: 6:00
Box 2
Brand campaign: Do More; U. S. Anthem; U. K. Anthem. Undated. VHS. TRT: 3:00
Box 2
Brazilian campaign, 12 spots. Undated. Umatic. TRT: 12:00
Box 2
Business First: Continental Airlines. Undated. VHS. TRT: 1:00
Box 2
C=Amex2. 1994. Umatic. TRT: 3:00
Box 2
Challenges. 1996. Umatic. TRT: 1:30
Box 2
Challenges. Undated. Umatic. TRT: 1:30
Box 2
Competitive and historical spots. 1991. Umatic. TRT: 30:00
Box 2
Competitive reel. Undated. Umatic. TRT: 30:00
Box 2
Competitive television commercials. 1992. Umatic. TRT: 30:00
Box 2
Corporate Card (Spanish). Undated. Umatic. TRT: 0:30
Box 2
Corporate Card: As You Can See--Expense Management. 1993. Umatic. TRT: 1:00
Box 2
Corporate Card: As You Can See--Value Savings. 1993. Umatic. TRT: 1:00
Box 2
Corporate Card: Greater Success. 1988. Umatic. TRT: 2:00
Box 2
Corporate Card: Heart and Soul. Undated. VHS. TRT: 1:00
Box 2
Corporate Card: Heart and Soul/No Offer/Stereo. 1995. VHS. TRT: 1:00
Box 2
Corporate Card radio and TV. 1994. Umatic. TRT: 2:00
Box 2
Corporate Card: Spirit; National Life Stages; Success; Decision Time; Elaine Sung; New Card Design; Brazil; Company Names/Mexico; Argentina; Aldo Papone. Undated. Umatic. NTSC. TRT: 10:00
Box 3
Corporate Card: Success. 1993. Umatic. TRT: 0:30
Box 3
Corporate Card: Success/Stills. 1988. Umatic. TRT: 1:00
Box 3
Corporate Card: Success '93. 1993. Umatic. TRT: 0:30
Box 3
Corporate Card: Success; National Life Stages; Decision Time. 1992. Umatic. TRT: 2:00
Box 3
Corporate Card: To Your Success. 1989. Umatic. TRT: 1:30
Box 3
Déjà Vu. Undated. Umatic. TRT: 1:30
Box 3
Double Head. Undated. VHS. TRT: 3:00
Box 3
Dreams World Service. 1995. Umatic. TRT: 2:40
Box 3
Dreams World Service. 1995. Betacam SP. TRT: 2:40
Box 3
DRTV: National Life Stages; Success '92; Decision Time; Heart and Soul; Challenges; Challenges Gold; Golden Age. 1992-1997. VHS. TRT: 7:00[2 copies]
Box 3
End of the 80s; Small Business; Corporate America; Large and Small Business. 1989. Umatic. TRT: 3:00
Box 3
End of the 80s; Small Business; Corporate America; Large and Small Business. 1989. Umatic. TRT: 3:00
Box 3
End of the 80s; Small Business; Corporate America; Large and Small Business. 1990. Umatic. TRT: 3:30
Box 3
End of the 80s; Small Business; Corporate America; Large and Small Business. Undated. VHS. TRT: 3:30
Box 3
Focus groups current perspectives; interview (Fletcher); Focus groups reactions to creative. 1992. Umatic. TRT: 20:00
Box 3
Giant Card; Different View. 1991. Umatic. TRT: 1:00
Box 3
Gold Card: Adbank spots. Undated. Umatic. TRT: 10:00
Box 4
Gold Card: American Express Gold, Regular. 1989. Umatic. TRT: 2:00
Box 4
Gold Card: Bridge; Ripple; Trailblazer; Elusive; Precious; Personal; Envoy. 1989. Umatic. TRT: 6:30
Box 4
Gold Corporate Card: Opportunities. 1997. Umatic. TRT: 1:00
Box 4
Gold Corporate Optima. Undated. Umatic. TRT: 1:00
Box 4
Gold Corporate Optima: Golden Age/No Annual Fee. 1996. Umatic. TRT: 1:00
Box 4
Golden Age revised. 1996. Umatic. TRT: 0:30
Box 4
Greater Success; Spirit; Mail alt. Undated. Umatic. TRT: 2:00
Box 4
Greater Success/Spirit: End of the 80s; Small Business; Corporate America; Large and Small Business; You're Not Alone. 1990. Umatic. TRT: 3:30
Box 4
Greater Success/Spirit rev. Undated. Umatic. TRT: 1:00
Box 4
Heart and Soul. 1996. Umatic. TRT: 1:00
Box 4
Hire an Assistant. 1993. Umatic. TRT: 0:30[2 copies]
Box 4
Historical reel. Undated. Umatic. TRT: 30:00
Box 4
How to Talk to Generation X; C=Amex2. 1994. VHS. TRT: 2:00[2 copies]
Box 4
Jade Albert. 1993. Umatic. TRT: 0:30
Box 4
Loyalty. 1995. Umatic. TRT: 0:45
Box 5
Loyalty. 1995. VHS. TRT: 0:45
Box 5
Mexico campaign: Company Names; Descriptive. 1991. Umatic. TRT: 3:40
Box 5
National Life Stages; Success 92; A Su Exito (Puerto Rico); New Card Design (Brazil); Company Names (Mexico); New Face; Patrick Wong; Elaine Sung. Undated. VHS. TRT: 6:00
Box 5
One Check: Déjà vu. 1995. Umatic. TRT: 1:30
Box 5
Optima Card international launch; Mike Becker tape. 1987. Umatic. TRT: 20:00
Box 5
Optima: True Grace. 1994. Umatic. TRT: 1:00
Box 5
Patrick Wong; Frank Wong; David Ng; Elaine Sung. Undated. VHS. NTSC. TRT: 2:00
Box 5
Radio TV Reports spots. 1992. Umatic. TRT: 0:30
Box 5
Radio TV Reports spots. 1993. Umatic. TRT: 1:30
Box 5
Restaurants; Hotels. 1992. Umatic. TRT: 2:00
Box 5
SBS Corporate Card: Challenges. 1996. VHS. TRT: 2:00
Box 5
SBS Corporate Optima: Golden Age. 1996. Umatic. TRT: 1:00
Box 5
SBS Corporate Optima: Golden Age. 1997. Umatic. TRT: 4:30
Box 5
SBS Corporate Optima: Golden Age. 1997. Umatic. TRT: 2:00
Box 5
Spirit; To Your Success; Oui Merci. Undated. Umatic. TRT: 3:00
Box 5
Standards; Here's to More Life; international spots. 1991. Umatic. PALTRT: 5:00
Box 6
Standards; Here's to More Life; international spots. Undated. VHS. NTSC. TRT: 2:30
Box 6
Students That Never Sleep (intern project); 1996. VHS. TRT: 2:00
Box 6
Success 92; National Life Changes. 1992. Umatic. TRT: 1:00
Box 6
Unexpected Pleasures. 1991. VHS. NTSC. TRT: 1:00
Box 6
Various spots: Father/Daughter; Recital; Operator; Perfect Gift; Island Honeymoon; World Tour; Green Card; Super Bowl. Undated. Umatic. TRT: 5:50
Box 6
Y&A (personal). Undated. Umatic. TRT: 5:00
Box 6
Not Wunderman: Jerry Seinfeld, Supermarket. 1996. Umatic. TRT: 1:00
Box 6
Big Card. 1990Audiocassette. TRT: Undetermined. [2copies]
Box 6
Boardroom. Undated. Audiocassette. TRT: Undetermined.
Box 6
Brave Music. Undated. Audiocassette. TRT: Undetermined. [2 copies]
Box 6
Centurion (3 alternate endings). 1990Audiocassette. TRT: Undetermined.
Box 6
Centurion Latest/Panorama. 1990Audiocassette. TRT: Undetermined.
Box 6
Centurion (music with voiceover). 1990Audiocassette. TRT: Undetermined. [2 copies]
Box 6
Centurion music. 1990Audiocassette. TRT: Undetermined.
Box 6
Centurion Original/Panorama/Underlined ending. 1990Audiocassette. TRT: Undetermined.
Box 6
Centurion Panorama. 1990Audiocassette. TRT: Undetermined.
Box 6
Corporate America. 1989Audiocassette. TRT: 0:30
Box 6
Corporate Barriers II. Undated. Audiocassette. TRT: Undetermined.
Box 6
End of the 80s; Small Business; Corporate America; Large and Small Business. Undated. Audiocassette. TRT: 3:30
Box 6
Fred Slobodin music: Ray Lynch; Money Mag Telephone; Benny Goodman What Can I Say; Field of Dreams, The Library; Trans Blue. 1990Audiocassette. TRT: 9:36
Box 6
Greater Success. 1989Audiocassette. TRT: 1:00
Box 6
Joe Diehl Music. Undated. Audiocassette. TRT: Undetermined.
Box 6
Large and Small Business. 1989Audiocassette. TRT: 0:30
Box 6
Mix 1--Hot Music. 1990Audiocassette. TRT: Undetermined.
Box 6
Music (4 versions). 1990Audiocassette. TRT: Undetermined.
Box 6
Music demo. 1990Audiocassette. TRT: Undetermined.
Box 6
Music exploratories. 1990Audiocassette. TRT: Undetermined.
Box 6
Music only: Business; Corporate America; Business; Small Business. 19891/4" audiotape. TRT: 2:00
Box 6
New Anniversary copy. 1990Audiocassette. TRT: Undetermined. [2 copies]
Box 6
Reel Diehl Music TV demo. Undated. Audiocassette. TRT: 1:00[2 copies]
Box 6
Small Business. 1989Audiocassette. TRT: 0:30[2 copies]
Box 6
Success large market. Undated. Audiocassette. TRT: Undetermined.
Box 6
Success revised, small market. Undated. Audiocassette. TRT: Undetermined.
Box 6
The Natural. 1990Audiocassette. TRT: Undetermined.
Box 6
Then and Now. Undated. Audiocassette. TRT: Undetermined.
Box 6
Triumph. 1990Audiocassette. TRT: Undetermined.
Box 6
untitled. Undated. Audiocassette. TRT: Undetermined.
Box 6
American Family Sweepstakes. Adbank compilation. 1994. Umatic. TRT: 2:00
Box 6
American Heritage. Richard Reeves. 1989. Umatic. TRT: 4:30
Box 6
American Tax Service. Wait in Line; Forms and Figures. 1987. Umatic. TRT: 2:00
Box 6
Buy One Get One; 2nd Service for #2. 1995. Umatic. TRT: 3:00
Box 6
Call Waiting Busy Signal; 3-Way Calling Music. 1995. Umatic. TRT: 2:00
Box 7
Music--Columbus. 1995. Umatic. TRT: 1:00
Box 7
Music--Dayton; Busy Signal-Rockford. 1995. Umatic. TRT: 2:00
Box 7
Various spots: Caller ID campaign. 1995. Umatic. TRT: 9:00
Box 7
Andersen Consulting. Fish. 1997. Umatic. TRT: 1:00
Box 7
Apple Club (Hong Kong). Undated. VHS. PALTRT: 3:00
Box 7
Apple Education Reseller Marcom (Europe). 1993. CD-ROM. TRT: Undetermined.
Box 7
Barcelona presentation. 1990. Betacam SP. TRT: 80:00[4 tapes]
Box 7
Creating the PowerBooks; Macintosh vs. Windows. 1991. VHS. TRT: 40:00
Box 7
Direct Marketing Process Systems and Partnerships. 1990. VHS. TRT: 5:16
Box 7
In Business with Macintosh. 1990. VHS. TRT: 10:00[2 copies]
Box 7
Kickoff '92. 1992. CD-ROM. TRT: Undetermined.
Box 7
Kids in Room 116 (Canadian version). Undated. VHS. TRT: 28:30
Box 7
Lester Wunderman; Julie Riegel 1991 Sales Conference. 1990. VHS. TRT: 1:30
Box 7
Macintosh--The Design Solution. 1993. VHS. TRT: 45:00[2 copies]
Box 7
Macintosh Tag Version. 1993. Audiocassette. TRT: 10:00
Box 7
Performa. Undated. Umatic. TRT: 3:00
Box 7
Performa: The Martinelli's Bring Home Their Computer. 1996. Umatic. TRT: 3:00[2 copies]
Box 7
Performa: The Martinelli's Bring Home Their Computer, demo clip. 1996. Umatic. TRT: 2:30
Box 7
Performa: The Martinelli's Bring Home Their Computer, inquiry. Undated. Umatic. TRT: 28:30
Box 7
Performa: The Martinelli's Bring Home Their Computer. 1994. VHS. TRT: 3:00
Box 8
Performa: The Martinelli's Bring Home Their Computer, inquiry. Undated. VHS. TRT: 28:30
Box 8
Performa: The Martinelli's Bring Home Their Computer, trailer. 1995. VHS. TRT: 4:15
Box 8
Power family of computers: 1984/Power/Testing 1-2-3/Power. 1991. VHS. TRT: 10:00
Box 8
Power of Apple Desktop Media. Undated. VHS. TRT: 10:00[2 copies]
Box 8
Seminar for One: Apple/IBM Alliance. Undated. VHS. TRT: 30:00[2 copies]
Box 8
Seminar for One: Connectivity--Networking and Communications in Multivendor Environments. Undated. VHS. TRT: 30:00[2 copies]
Box 8
Seminar for One: IS Issues in the 1990s--The Universal Client. Undated. VHS. TRT: 30:00[2 copies]
Box 8
Seminar for One: Power Macintosh--The New Standard for Business Computing. Undated. VHS. TRT: 30:00
Box 8
The World of Apple Desktop Media. 1989. VHS. TRT: 10:00
Box 8
Assitalia. UnaFamily radio spots. 1997. Audiocassette. TRT: 1:30
Box 8
Access: Trucker; Military Man/Navy; Military. 1992. Umatic. TRT: 1:30
Box 8
Access: Twice the Price. 1991. Umatic. TRT: 0:30
Box 8
Access: Twice the Price; Instructional; In My Business. 1991. Umatic. TRT: 1:30[2 copies]
Box 8
Bell Atlantic Long Distance Service: You Don't Have to Feel So Very Far Away; Son Tells Dad About Pitching a Game. 2000. Umatic. TRT: 1:30
Box 8
Bell Atlantic Long Distance Service: You Don't Have to Feel So Very Far Away; Son Tells Dad About Pitching a Game. 2000. VHS. TRT: 1:30
Box 8
Brand print with end title. 1996. Umatic. TRT: 10:00
Box 8
Card: Sydney wrap; Pamela wrap. 1988. Umatic. TRT: 2:00[2 copies]
Box 8
Card Preference: Ted/Guy rev. ; Silence rev. Undated. Umatic. TRT: 10:00
Box 8
Canada launch. 1996. VHS. TRT: 5:17
Box 9
Canada launch: Anthem; True Choice Multi; Call Anywhere; Call Province; Absoposolutely. 1996. VHS. TRT: 5:00[2 copies]
Box 9
Club Directo (Guatemala). 1997. Umatic. TRT: 1:00
Box 9
Concert. Undated. Umatic. TRT: 5:00
Box 9
Connections. 1996. Betacam SP. TRT: 2:28
Box 9
Connections. 1996. Umatic. TRT: 30:00
Box 9
Easy Reach animatics. 1991. Umatic. TRT: 5:00
Box 9
Easy Reach: Life Changes/Grad (4 versions). 1992. Umatic. TRT: 3:00
Box 9
Group I. 1999. Umatic. TRT: 90:00[2 tapes]
Box 9
Group II. 1999. Umatic. TRT: 90:00[2 tapes]
Box 9
Group III. 1999. Umatic. TRT: 90:00[2 tapes]
Box 9
Group I. 1999. VHS. TRT: 90:00
Box 9
Group II. 1999. VHS. TRT: 90:00
Box 9
Group III. 1999. VHS. TRT: 90:00
Box 9
HFC (9 spots): Hot Dog Stand; Number One New York; Rhett and Scarlett; Switch the Pitcher; Lucky Dog; Twirling Remote; One for Texas. 2000. Umatic. TRT: 10:00
Box 9
HFC teaser. 2000. Umatic. TRT: 1:00
Box 9
Hot Dog Stand; Number One New York; Rhett and Scarlett; Switch the Pitcher; Twirling Remote. 2000. Umatic. TRT: 5:00[2 copies]
Box 10
Hot Dog Stand; Number One New York; Rhett and Scarlett; Switch the Pitcher; Twirling Remote. 2000. VHS. TRT: 5:00[2 copies]
Box 10
International Military: Fast Talker II. Agency version. 1994. Umatic. TRT: 0:65
Box 10
Language Line. 1990. VHS. TRT: 5:00
Box 10
Local/Long Distance: Number One NY rev. 2000. Umatic. TRT: 2:00[2 copies]
Box 10
Local/Long Distance: Number One NY, new supers. 2000. Umatic. TRT: 2:00
Box 10
Local One Rate: Hot Dog Stand. 1999. Umatic. TRT: 0:30
Box 10
Local Service: Hot Dog Stand; Number One N. Y. 2000. Umatic. TRT: 1:00
Box 10
Local Service: Hot Dog Stand; Number One N. Y. 2000. VHS. TRT: 1:00
Box 10
Museo. 1995. VHS. TRT: 0:30
Box 10
Number One/NY. 2000Umatic. TRT: 2:00
Box 10
Number One/NY. 2000Umatic. TRT: 1:00
Box 10
Opportunity Calling. 1992. Umatic. TRT: 8:59
Box 10
Personal Choice; TVC; Consumer Calling Card. 1993. Umatic. TRT: 10:00
Box 10
Reiser rev. ; Why Wait?; Joy of Six. 1999. VHS. TRT: 2:00
Box 10
Segmentation video: Who Are They?1996. VHS. TRT: 10:00
Box 10
Sprint brand review. 1990. Umatic. TRT: 10:00
Box 10
Swarn Jayanti Sweepstakes (India). 1997. Umatic. TRT: 0:30
Box 11
Taking Our Customers Into The Future. 1999. VHS. TRT: 10:00
Box 11
The One for Texas. 2000. Umatic. TRT: 1:00
Box 11
The One for Texas. 2000. VHS. TRT: 0:30
Box 11
Time Warner: Rhett and Scarlett (Avid rough cut). 2000. Umatic. TRT: 0:30
Box 11
Time Warner: Rhett and Scarlett (not final). 2000. Umatic. TRT: 0:30
Box 11
Time Warner: Rhett and Scarlett (version 4). 2000. Umatic. TRT: 0:30
Box 11
Top Dog; Couple; Kathleen; Rocker. 1998. Umatic. TRT: 2:00
Box 11
Trucker; Military Man; Military Man/Navy. 1993. Umatic. TRT: 1:30
Box 11
True Connections: Coach NFA Agency reel. Undated. VHS. TRT: 2:00[3 copies]
Box 11
Twice the Price; Instructional; In My Business. 1992. Umatic. TRT: 1:30
Box 11
Universal Card (Mitel Keerz tape). Undated. VHS. TRT: 30:00
Box 11
Universal Card Discover spots: Border; Baseball; Airport; Whole New Way; Ends of the Earth; Perfectly Clear; 100 Million Dollars; Cash-Back Bonus; Business Trip; Lunchtime Shopping. 1990. Umatic. TRT: 4:30
Box 11
Vanity versions: Call Anywhere; Provincial Calling. 1996. Umatic. TRT: 22:00
Box 11
Various spots: Amazing Grace; A Day in the Life; Beach; Teen Date; Rocketman. 1992. Umatic. TRT: 5:00
Box 11
Vector presentation. 1995. Umatic. TRT: 1:30
Box 11
Voicemark: Fishing. 1990. Umatic. TRT: 1:00
Box 11
Voicemark: Fishing. 1990. Umatic. TRT: 0:30
Box 12
West Coast; Go Phone; $0. 39. 1996. VHS. TRT: 28:30
Box 12
Winback: Carla/One Rate Yes. 1996. Umatic. TRT: 2:00
Box 12
Wireless DRTV: Waiting for Core/NY/FL. 1996. Umatic. TRT: 9:00
Box 12
Worldnet: Bad Comedians. 2000. VHS. TRT: 2:00
Box 12
Worldnet focus group. 1998. VHS. TRT: 10:00
Box 12
Worldnet: Free Visit. 1996. Umatic. TRT: 1:00
Box 12
Worldnet: Free Visit. 1997. Umatic. TRT: 2:00
Box 12
Worldnet: Free Visit/Free Hours. 1996. Umatic. TRT: 3:00
Box 12
Worldnet: Free Visit/Free Hours; Free Visit; Reliability. 1997VHS. TRT: 4:00
Box 12
Worldnet: It's a Girl. 1999. Umatic. TRT: 0:45
Box 12
Worldnet: Reiser Hitting the Books (Excite/Kestral). 1998. Umatic. TRT: 1:00
Box 12
Worldnet: Reiser Hitting the Books (Excite/Kestral). 1998. VHS. TRT: 1:00
Box 12
Worldnet: Reiser Hitting the Books (Lycos ver. ). 1999. VHS. TRT: 1:00
Box 12
Worldnet: Reliability. 1992. Umatic. TRT: 2:00
Box 12
Your Internet Is Ready mailing. 1999. CD-ROM. TRT: Undetermined. [4 versions]
Box 12
AT&T competitive (Not WCJ). Help for Biz: Wall of Books. 1995. Umatic. TRT: 0:30
Box 12
Automated Call Processing. Jeanne Dixon Horoscope. 1989. Umatic. TRT: 0:30
Box 12
800 Line; MVP Gold Membership. 1990. Umatic. TRT: 1:00
Box 12
800 Line; MVP Gold Membership; 900 Line. 1990. Umatic. TRT: 2:00
Box 12
Barpoint. New business pitch. 1999. Umatic. TRT: 5:00
Box 13
Bausch & Lomb. Ray Ban new products video. Undated. Umatic. TRT: 8:00
Box 13
Spots 1993-1995. 1996. Umatic. NTSC. TRT: 4:00
Box 13
Spots 1993-1995. 1996. VHS. NTSC. TRT: 4:00
Box 13
318 Compact commercial (WCJ Milan). 1995. Umatic. NTSC. TRT: 0:40
Box 13
BMW Italia Top Driving. 1993. Umatic. TRT: 10:00
Box 13
BMW Monography (WCJ Milan). 1993. Umatic. NTSC. TRT: 30:00
Box 13
Serie 3 Touring. Undated. Umatic. TRT: 10:00[2 copies]
Box 13
Serie 5 Face Lifting. 1994. Umatic. TRT: 10:00
Box 13
29 spots: Bonus Book revisions. 1983. Umatic. TRT: 30:00
Box 13
Bedtime Story; Story of English; Fonda version. Undated. Umatic. TRT: 4:00
Box 13
No Premium; Bonus Book; Bookmark. 1978. Umatic. TRT: 4:30
Box 13
The Party; Bonus Book. 1979. Umatic. TRT: 1:30
Box 13
TV supports. 1980. Umatic. TRT: 3:30
Box 13
Power Tools: Honey I'm Home; Hammer Drill. 1996. Umatic. TRT: 1:20
Box 13
Twin. 1997. Umatic. NTSC. TRT: 0:40
Box 14
British Gas. Untitled. Undated. Umatic. TRT: 20:00
Box 14
BSN Dilling. Version Anglaise. Undated. Umatic. NTSC. TRT: 10:00
Box 14
Mitch Kurz CEO, Wunderman Cato Johnson; Y&R Annual Meeting. Undated. Umatic. TRT: 20:00
Box 14
Presentation video: Chiquita Banana Singing Boy/She Loves Me; Jell-O Instant Winner Game; Plaisir de France Wonder of Wonders; Gillette Right Guard; Jell-O Dream House. 1988. Umatic. TRT: 3:30
Box 14
Business Week. Television commercial. 1997. VHS. TRT: 10:00
Box 14
Hackett Singles: Birthday/Joan Rivers; Crabgrass/Ben Vereen; Cleopatra/Kackett. 1984. Umatic. TRT: 1:30
Box 14
Hackett TV: Excitement/Cable. 1984. Umatic. TRT: 1:00
Box 14
Hackett TV: Sedan Chair; Soothsayer. 1984. Umatic. TRT: 1:00
Box 14
Hotel/Hackett Singles: 9 Restaurants/2 on the Aisle; Cleopatra/Sunday Paper; Crabgrass/Roman Holiday. 1984. Umatic. TRT: 1:30
Box 14
Image revised tag: Cleopatra. 1985. Umatic. TRT: 0:30
Box 14
Caesar's Boardwalk Regency. Hotel/Hackett Singles: 9 Restaurants/2 on the Aisle; Cleopatra/Sunday Paper; Crabgrass/Roman Holiday. 1984. Umatic. TRT: 1:30
Box 14
Casa Protegida Julia de Burgos. Nino y la Muneca; Jailbird; Crime Story; Malrato--Maltrato (WCJ San Juan, P. R. ). 1994. Umatic. TRT: 2:30
Box 14
Agency reel (Includes Jell-O, Peter Paul, General Foods, Kodak, Plaisir de France, SEB, Chiquita, Vernor's). 1986. Umatic. TRT: 6:00
Box 15
Chiquita Jaime/She Loves Me; Gillette Tammy Poster; S&H Robin Leach/Weis; Kodak Kolorkins; General Foods WMF Brewer; USPS The Eagle/Undeliverable as Address Mail. 1989. Umatic. TRT: 4:00
Box 15
Chiquita Jaime/She Loves Me; Gillette Tammy Poster; Kodak Kolorkins; General Foods WMF Brewer/Cool Rappers; USPS Yaegar/Undeliverable as Address Mail; Lincoln Mercury Jon Doe. 1989. Umatic. TRT: 4:00
Box 15
Comedic Selling, tapes 1, 2. Undated. Umatic. TRT: 120:00
Box 15
Creative Partnership Meeting. 1989. Umatic. TRT: 20:00
Box 15
Diet Pepsi Top Gun Video Offer; American Express; Procter & Gamble; McDonald's; Polaroid; Burger King; Time Clock/Phone; Gillette Tammy Poster. Undated. Umatic. TRT: 4:00
Box 15
Europe case studies. 1992. Umatic. NTSC. TRT: 10:00
Box 15
Expoferia '89/116th Street Festival. 1989. Umatic. TRT: 30:00
Box 15
Jell-O Instant Winner; CBS; Kolorkins; Gremlins; Batman Cups; S&H Green Stamps; Dino; Gillette Tammy. Undated. Umatic. TRT: 4:00
Box 15
Kolorkins; Jell-O Instant Winner/Dream House; S&H Life Promotion. Undated. Umatic. TRT: 2:00
Box 15
Reggie Awards 1990-1991: Nintendo; Monsanto; Gillette; Miller; Rainbow Foods; Colgate/Warner-Lambert; Pizza Hut; Coca-Cola; Pillsbury; Kraft. 1991. VHS. TRT: 10:00
Box 15
Sales Promotion Training Seminar. 1991. Umatic. TRT: 22:00
Box 15
The Point. Undated. Umatic. TRT: 15:45
Box 15
Two w/PO Super; What a Difference; Moving Van; Dinosaurs; Stuck on Stamps; Global; Madrid; Olympic Worldpost; Brmas; Cheers. Undated. Umatic. NTSC. TRT: 7:00
Box 15
Wendy's Baked Potato; Sunkist Gremlins/POP; Taco Bell Batman Cups. 1990. Umatic. TRT: 2:15
Box 15
Cato Johnson/Young & Rubicam Damaris (Santo Domingo). Nestlé spots: Maggi; Amigos de la Naturleza; Cerelac Sabe Más. Undated. VHS. TRT: 10:00
Box 16
Cawoods. Commercials. Undated. VHS. TRT: 5:00
Box 16
Just Watch Us. 1986. Umatic. TRT: 5:00
Box 16
Superbook. 1985. Umatic. TRT: 6:00
Box 16
Christmas Greetings. 1989. Umatic. TRT: 1:20
Box 16
Love and Money Sweepstakes video case history. 1991. Umatic. TRT: 8:18
Box 16
Love and Money Sweepstakes video case history. 1991. VHS. TRT: 8:18
Box 16
Adventure Club. 1983. Umatic. TRT: 2:00
Box 16
Mountain Song. 1983. Umatic. TRT: 0:30
Box 16
Static. 1983. Umatic. TRT: 0:30
Box 16
CBS Records. Big One Cent Steal. 1983. Umatic. TRT: 1:00
Box 16
Adventure Club. 1983. Umatic. TRT: 2:00
Box 16
Electronics; Wings in the Cockpit; National Tunnelrunner Trapped; Solar Fox--Awesome. 1983. Umatic. TRT: 2:00
Box 16
Static. 1983. Umatic. TRT: 0:30
Box 16
CBS Video Club. Revised spots, different 800 numbers. Undated. Umatic. TRT: 2:00
Box 16
Air War. 1986. Umatic. TRT: 2:00
Box 17
Graphics. 1989. Umatic. TRT: 4:00
Box 17
Honeymooners: Spot within a Spot; Door; Lucy '88; WWII Air War. 1988. Umatic. TRT: 8:00
Box 17
Lucy Series. Undated. Umatic. TRT: 2:00
Box 17
Lucy Series: That Face. Undated. Umatic. TRT: 3:00
Box 17
Reaching for the Skies: The Quest. 1989. Umatic. TRT: 2:00
Box 17
Ticket. 1986. Umatic. TRT: 2:00
Box 17
Twilight Zone: Another Typical Night. Undated. Umatic. TRT: 3:00
Box 17
Vietnam: Feel It. Undated. Umatic. TRT: 3:00
Box 17
World War I: Men. Undated. Umatic. TRT: 2:00[2 copies]
Box 17
Commercial with phone number for Epsilon presentation. Undated. Umatic. TRT: 2:00
Box 17
Personality. 1980. Umatic. TRT: 2:00
Box 17
Agency reel: Guy Samson/Anita Weinstein. 1996. Umatic. TRT: 2:00(2 copies)
Box 18
Compilation: Family Room; Levines; Cats/Another Louie; AT&T Holiday; Guy Samson; Fast Talker; Numbers--Worldwide; Crying; Capitol; Aging. Undated. VHS. TRT: 15:00
Box 18
Film scenes from VHS: 2001 Space Oddyssey; Broadcast News; Shock to the System. 1995. Umatic. TRT: 60:00
Box 18
New Business reel: USPS; NYNEX; Mosaica. 1994. Umatic. NTSC. TRT: 5:19
Box 18
Presentation. 1996. Umatic. TRT: 10:00
Box 18
Presentation reel: Chapman Slate; AT&T Universal, Hands on One; Miller Beer, It's Your Card; New York Telephone, Brothers; AT&T, Across the World. 1994. Umatic. TRT: 4:10(2 copies)
Box 18
Presentation reel: Levine's; Guy Samson; Anita Weinstein; Need a Plumber; Fast Talker/AT&T. Undated. Umatic. TRT: 4:30
Box 18
Presentation reel: Oxford, The Levines; NYNEX, Brothers; AT&T, Simple Life; Oxford, Guy Samson; USPS, When is a Stamp; AT&T, Family Tree; USPS, Stamp Festival; Oxford, Anita Weinstein; AT&T, Fast Talker; USPS, Squares; AT&T, Holiday. 1997. Umatic. TRT: 8:45
Box 18
Show reel: Cool Shit. Undated. Umatic. TRT: 10:00(4 copies)
Box 18
Television reel: AT&T, Fast Talker; Oxford, Levine's; USPS, Cool Cats, Another Louie; Oxford, Guy Samson; First USA, Family Room. Undated. Umatic. TRT: 6:00
Box 18
Charlie Chaplin. Assembly line sequence from Modern Times. Undated. Umatic. TRT: 10:00
Box 18
Chase Online Banking. Paying Your Dues. 1998. Umatic. TRT: 0:30
Box 18
Chatelaine. Voices. 1994. VHS. TRT: 2:30
Box 19
Chef Boyardee. Dinosaur Pasta, Dinosaur Hunt. 1988. Umatic. TRT: 0:45
Box 19
Chesterfield. Chesterfield Filter Cigarettes. 2000. Umatic. TRT: 20:00
Box 19
Chevron. Chevron cars: The Power of a Good Idea. 1996. VHS. TRT: 10:00
Box 19
Billy Martin Baseball Clinic. 1986. Umatic. TRT: 3:00
Box 19
Robinson Crusoe. 1985. VHS. TRT: 1:00
Box 19
Ted and Alice. 1986. Umatic. TRT: 0:34
Box 19
Untitled. Undated. VHS. TRT: 120:00
Box 19
Untitled. Undated. Umatic. TRT: 60:00
Box 19
Cineprix Telecom, Kinoversion (Switzerland). 1995. Umatic. NTSC. TRT: 0:57
Box 19
Video Reporting (Switzerland). 1996. VHS. NTSC. TRT: 10:00
Box 19
Video Reporting: The World's Largest Film Festival with the World's Largest Jury (Switzerland). 1996. VHS. PAL. TRT: 5:52
Box 19
Home Equity Loans. 1984. Umatic. TRT: 6:00
Box 19
Home Equity Loans. 1981. Umatic. TRT: 2:00
Box 19
Home Equity Loans: Your Home no premium; Booklet. 1981. Umatic. TRT: 4:00
Box 19
Home Owner Loan, CIT Prime Homeowner. 1985. Umatic. TRT: 0:30
Box 19
Luck Me without Brokerage Fees. 1985. Umatic. TRT: 2:00
Box 19
Wedding; Staircase. 1985. Umatic. TRT: 1:00
Box 20
A Guide to Effective Marketing Communication. 1998. CD-ROM. TRT: Undetermined.
Box 20
Citibank Visa (Adbank tape). 1991. Umatic. TRT: 3:00
Box 20
Competitive reel: Merrill Lynch; Fidelity; Charles Schwab, Ameritrade. 1997. Umatic. TRT: 4:30
Box 20
Competitive reel, retail: Merrill Lynch; Fidelity; Chase; Bank of America; First Union. 1997. Umatic. TRT: 7:30
Box 20
Ford Citibank Visa; Mastercard. 1993. Umatic. TRT: 1:30
Box 20
I've Got It. 1999. Umatic. TRT: 0:30
Box 20
Retail: Saturday Night; Benny/Non-Ticket. 1998. Umatic. TRT: 2:00
Box 20
Retail investments TV: PC Banking, Saturday Night's Allright; EZ Checking, Bennie (Non-ticket); $19. 95 DRTV, $19. 95 On-Line Trading (Elton version). 1998. Umatic. TRT: 3:00
Box 20
Sony Card, Playtime (aired version). Undated. Umatic. TRT: 1:00
Box 20
Sony Card, Playtime. 1998. VHS. TRT: 1:50
Box 20
10 Jours Tout Permis (France). Undated. VHS. TRT: 4:15
Box 20
Les Jours Fous Octobre 91 (France). 1991. VHS. NTSC. TRT: 5:00
Box 20
Brita Water Filter. 1993. Umatic. TRT: 2:00
Box 20
Combat. 1993. Umatic. TRT: 3:00
Box 20
Kingsford Charcoal, BBQ Idea Line. 1992. Audiocassette. TRT: 1:00
Box 20
Kingsford Charcoal, BBQ Idea Line. 1992. Umatic. TRT: 5:00
Box 20
CNI. Trailer Preshow Motionride. 1996. VHS. PAL. TRT: 9:00
Box 20
Argentina. Undated. Umatic. NTSC. TRT: 9:15
Box 21
Argentina/Dominican Republic. 1994. VHS. NTSC. TRT: 1:06:21
Box 21
Classical Collection American. 1986. Umatic. TRT: 2:00
Box 21
Cool 2 Care About Your Smile. Undated. VHS. TRT: 2:00
Box 21
Dr. Dentuço o Incrivel Passeio (Brazil). Undated. VHS. TRT: 12:00
Box 21
Gran Tarde Infantil Colgate (Dominican Republic). Undated. VHS. TRT: 120:00
Box 21
Palmolive Automatic Dishwashing Detergent: Workers. 1988. Umatic. TRT: 0:30(2 copies)
Box 21
Untitled. Undated. VHS. TRT: 2:00
Box 21
Star Stores presentation. 1995. VHS. PAL. TRT: 5:30
Box 21
Star Stores presentation. Undated. VHS. NTSC. TRT: 5:35
Box 21
17 spots: Human; Animal; various versions. 1998. VHS. TRT: 15:30
Box 21
Animal; Human; Animal/Human. 1998. Umatic. TRT: 2:00
Box 21
Animal; Human; Animal/Human. 1998. VHS. TRT: 3:00
Box 21
Big Enough. Undated. Umatic. TRT: 1:00
Box 21
Big Enough. 1991. VHS. TRT: 1:00(2 copies)
Box 21
Big Enough Christian version. 1994. Umatic. TRT: 1:00
Box 21
Big Enough mail support. 1992. Umatic. TRT: 2:00
Box 21
Christmas TV-Print support: Dick Clark; Clark & Clark. 1980. Umatic. TRT: 3:00
Box 21
Columbia Music Collection: Christmas Greetings. Undated. Umatic. TRT: 3:00
Box 21
Columbia Music Collection: Great American Composers--Cole Porter. Undated. Umatic. TRT: 1:00
Box 21
Columbia Music Collection: Rockin USA/Tour Bus. Undated. Umatic. TRT: 2:00
Box 22
Columbia/Ginos Co-Op. 1981. Umatic. TRT: 0:30
Box 22
Dancing Paper. 1987. Umatic. TRT: 1:00
Box 22
Dec. /Jan. TV Guide, Jan. Penny Pincher; Dec. /Jan. Preprint Penny Pincher; Dec. /Jan. Preprint TV Guide. 1982. Umatic. TRT: 2:30(2 copies)
Box 22
Dick Clark: Neon w/TVG, Family Weekly and Jan. magazines; Camera; Apartment; TVG, Parade and Family Weekly; TVG and Dec. magazines; TVG only; Neon Sign. 1979. Umatic. TRT: 5:00
Box 22
Falling. 1983. Umatic. TRT: 8:00
Box 22
Jukebox. 1995. VHS. TRT: 1:00
Box 22
Let's Play. 1998. Umatic. TRT: 3:00
Box 22
Lifestyles. 1985. Umatic. TRT: 1:00
Box 22
Park Bench. 1981. Umatic. TRT: 1:00
Box 22
Return of the Soaring CD. 1990. Umatic. TRT: 1:00
Box 22
Scrooge. 1981. Umatic. TRT: 1:00
Box 22
Son of Soaring CD. 1991. Umatic. TRT: 1:00
Box 22
TV Man with Credit. 1986. Umatic. TRT: 4:00
Box 22
Untitled. 1977. Umatic. TRT: 3:00
Box 23
Various spots: Human; Animal; Animal/Human versions. 1998. Umatic. TRT: 15:30(2 copies)
Box 23
Video Club: Cheers Musical Mailbox. Undated. Umatic. TRT: 3:00
Box 23
Video Club: Gilligan's. Undated. Umatic. TRT: 3:00
Box 23
Video Club: Gunsmoke, Matt's Back. 1991. Umatic. TRT: 3:00
Box 23
Video Club: Hallmark Hall of Fame, Moment of Truth. Undated. Umatic. TRT: 1:00
Box 23
Video Club: Lucy and Friends. Undated. Umatic. TRT: 3:00
Box 23
Video Club: MASH. Undated. Umatic. TRT: 1:00
Box 23
Video Club: The Real West/History. Undated. Umatic. TRT: 3:00
Box 23
Video Club: Smithsonian. Undated. Umatic. TRT: 4:00
Box 23
Video Club: Star Trek, Fan Talk. Undated. Umatic. TRT: 3:00
Box 23
Communication Arts. Advertising annual Television Commercials. 1998. VHS. TRT: 70:00
Box 23
Invito a Tavola (Italy). 1994. Umatic. NTSC. TRT: 10:00(2 copies)
Box 23
Moneta Forte operation (Italy). 1995. Umatic.
Box 23
TV campaign (Italy). 1993. Umatic. NTSC. TRT: 20:00
Box 23
Co-Operators DirectProtect. Here When You Need Us (Canada). 1996. Umatic. TRT: 1:30(2 copies)
Box 24
Country Music Hall of Fame. History of Country Music. Undated. Umatic. TRT: 2:00
Box 24
Credit Lyonnais. Retraite (France). Undated. Umatic. NTSC. TRT: 10:00
Box 24
Cresta Awards. Winners Reel. 1994. VHS. NTSC. TRT: 28:22
Box 24
Finalists and Winners. 1994. VHS. TRT: 90:00(2 copies)
Box 24
Hot Spots: 12th Annual Mark Awards Finalists and Winners. Undated. VHS. TRT: 45:00
Box 24
Danbury Printing and Lithographing. Untitled. Undated. VHS. TRT: 30:00
Box 24
Danone et Fruits: Granny; Cerise (France). 1997. Umatic. PAL. TRT: 0:40
Box 24
Danone et Fruits: Granny; Cerise (France). 1997. VHS. PAL. TRT: 0:40
Box 24
Marketing Tool Box, No. 1-2. 1998. CD-ROM. TRT: Undetermined. (2 disks)
Box 24
Space Jam (Czech Republic). Undated. VHS. NTSC. TRT: 0:10
Box 24
Diners Club. Multi-Reel. Undated. Umatic. TRT: 3:00
Box 24
Dion. France and Netherlands. 1994. Umatic. NTSC. TRT: 1:10
Box 24
Direct Marketing Educational Foundation. Direct Marketing: The Key to Your Future, Parts 1-2. 1988. Umatic. TRT: 120:00(2 tapes)
Box 24
Direct Resources. Direct Marketing Day: 10 Great Direct Response Television Ideas You'd Love to Steal. 1989. Umatic. TRT: 25:00
Box 24
Don't Adjust Your TV. Undated. Umatic. TRT: 2:00
Box 24
Expanding Universe. 1983. Umatic. TRT: 12:00
Box 24
Expanding Universe. 1984. Umatic. TRT: 12:00
Box 24
Great Adventure/Update. 1980. Umatic. TRT: 4:00
Box 25
Magic; Many Suns. 1982. Umatic. TRT: 6:00
Box 25
Many Suns. 1982. Umatic. TRT: 2:00(2 copies)
Box 25
Many Suns; Don't Adjust Your TV. 1981. Umatic. TRT: 4:00
Box 25
Premier Issue. 1980. Umatic. TRT: 0:30
Box 25
Discovery Magazine. Spots. Undated. Umatic. TRT: 8:00
Box 25
Discovery Channel Overview Beyond 2000; Learning Channel Overview, Science Frontiers/Practical Guide to the Universe. 2000. Umatic. TRT: 8:30
Box 25
Titanic Collectors Set; No Thrill Like, Globe, Volcano Erupts, Elephant, Spider, Astronaut. 1998. Umatic. TRT: 1:30
Box 25
Dr. Pepper. Spot reel. Undated. Umatic. TRT: 30:00
Box 25
Draft Direct. The Specialist. 1995. Umatic. TRT: 5:00
Box 25
Dulux. Olympiad promo. 1996. VHS. TRT: 1:30
Box 25
Dunlop Radial transfers. Undated. Umatic. NTSC. TRT: 10:00
Box 25
Dunlop Radial transfers. Undated. VHS. TRT: 10:00
Box 25
Performance Plus carpet (Australia). 1993. Umatic. TRT: 5:00
Box 25
Revetment Tyvek (Canada). 1993. Umatic. TRT: 10:00
Box 25
Supplex (Brazil). Undated. VHS. NTSC. TRT: 6:53
Box 25
Tyvek Housewrap: Options. 1995. Umatic. TRT: 0:30
Box 25
Tyvek Housewrap: Options. 1995. Umatic. TRT: 1:30
Box 26
Tyvek Housewrap: Thermography. 1993. Umatic. TRT: 0:30
Box 26
Tyvek Sendables. 1998. VHS. TRT: 2:10
Box 26
Various spots: Fantasy Kitchen. 1994. Umatic. NTSC. TRT: 2:30
Box 26
English version (Canada). 1994. VHS. TRT: 30:00
Box 26
Masterlife Flooring Systems: Discovering Beauty (Canada). 1994. VHS. TRT: 30:00
Box 26
Colorburst: First Day of School. 1979. Umatic. TRT: 1:30
Box 26
Instant Cameras: Handkerchief; Bench; Levitation; Shadows; Skater; Tree; Blanche; Two Tickets; Magic; Floating. 1981. Umatic. TRT: 8:00
Box 26
Kolorkins. 1989. Umatic. TRT: 0:30
Box 26
Maternity; New Citizen; Fishing. Undated. Umatic. TRT: 2:30
Box 26
Q-Las (U. K. ). Undated. VHS. NTSC. TRT: 60:00
Box 26
Sales Promotion Training Seminar. 1991. Umatic. TRT: 60:00
Box 26
VR-35; K-80. 1987. Umatic. TRT: 0:45
Box 26
Easy Home Repair. Untitled. Undated. Umatic. TRT: 1:00
Box 26
Editora Abrili/Time Life. Encontro Inter Media. Undated. VHS. NTSC. TRT: 2:30
Box 26
Ejercito. Informacion Confidencial: Armas Ultrapoderosas (Dominican Republic). Undated. VHS. TRT: 120:00
Box 26
Entertainment Tonight. Segment on Infomercials. 1993. Umatic. TRT: 4:25
Box 26
Holiday Hot List. 1993. Umatic. TRT: 2:00
Box 26
I Love It. 1989. Umatic. TRT: 3:00
Box 26
Outdoor I Luv It. 1990. Umatic. TRT: 2:00
Box 27
Remote Control. 1990. Umatic. TRT: 2:00
Box 27
Rock Archives; 60s and 70s. 1992. Umatic. TRT: 12:00
Box 27
Sneak Preview/I Love It. 1990. Umatic. TRT: 2:00
Box 27
Thinker. 1990. Umatic. TRT: 2:00
Box 27
Thinker; Grade; Solution. 1991. Umatic. TRT: 9:00
Box 27
EON Corporation. Demo tape: Entertainment/Sports Interactive Advertising. 1993. Umatic. TRT: 3:30
Box 27
Moneypenny Consumer Promotion: Laboratory/1-888 Revised. Undated. Umatic. TRT: 0:30
Box 27
Moneypenny demotag--Ericsson Made Bond Approved. Voiceovers from Melina Brohn, Kevin O'Rourke, Nicole Pala Vacini, Craig Mathers. 1997. VHS. TRT: 2:00(2 tapes)
Box 27
Project Moneypenny. 1997. Betacam SP. TRT: 5:00
Box 27
This is Your Brand (France). Undated. VHS. NTSC. TRT: 23:00
Box 27
Eurotunnel. Spot reel (U. K. ). 1996. VHS. TRT: 60:00
Box 27
Eyepatch Productions. Peter White. 1995. Umatic. TRT: 0:30
Box 27
Family Room. Spot. 1996. Umatic. TRT: 1:00
Box 27
Fat-Away. Spot. 1993. Umatic. TRT: 1:00(2 copies)
Box 27
First Data Corporation. Moneygram: Champs/$9. 001993. Umatic. TRT: 1:00(2 copies)
Box 28
First Inertia Switch. Safety video. Undated. VHS. TRT: 15:00
Box 28
Flix. Breaks Aircheck. 1996. VHS. TRT: 4:00:00(2 copies)
Box 28
Car and Truck Buying Made Easier. Undated. Umatic. TRT: 1:00
Box 28
Ford Cares loyaty programme (U. K. ). Undated. VHS. TRT: 5:00
Box 28
Cougar: Easy Driver. 1999. Umatic. NTSC. TRT: 1:00(2 copies)
Box 28
Customer Connection (U. K. ). 1996. VHS. NTSC. TRT: 5:00(2 copies)
Box 28
Fiesta: Sapato; Passagem. Puma: Unlocked (Brazil). Undated. VHS. NTSC. TRT: 3:00
Box 28
Fiesta (U. K. )Undated. VHS. NTSC. TRT: 5:00
Box 28
Ford Automotive Image: Mark VIII Temptation DRTV. 1988. Umatic. TRT: 1:00(2 copies)
Box 28
Ford Cares: Easy Listening (U. K. ). Undated. Audiocassette. TRT: Undetermined.
Box 28
Ford Cares: Love Songs (U. K. ). Undated. Audiocassette. TRT: Undetermined.
Box 28
Ford Hits (Sweden). 1997. CD-ROM. TRT: Undetermined.
Box 28
Ford Merkur Challenge XR4-TI. 1988. Umatic. TRT: 10:00
Box 28
Ford Merkur Challenge XR4-TI. 1988. Betacam SP. TRT: 10:00
Box 28
Ford Merkur Challenge XR4-TI. 1988. VHS. TRT: 10:00
Box 28
Galaxy: Customer Information Video (U. K. )1998. VHS. NTSC. TRT: 10:00
Box 28
Galaxy: English (U. K. ). 1998. VHS. NTSC. TRT: 10:00
Box 28
Galaxy: Launch airline (U. K. ). 1998. VHS. NTSC. TRT: 10:00
Box 28
Galaxy: Launch, Response, Airline (U. K. ). 1995VHS. NTSC. TRT: 10:00
Box 29
Galaxy: Salesman Training Video (U. K. ). 1998. VHS. NTSC. TRT: 30:00
Box 29
Galaxy: Teaser, Flexible Working Hours, Special Restaurant (U. K. ). 1998. VHS. NTSC. TRT: 10:00
Box 29
Galaxy: Virtual Reality Video (U. K. ). 1998. VHS. NTSC. TRT: 15:00
Box 29
Ka: Only for You First Rendezvous (Germany). 1996. VHS. NTSC. TRT: 3:29(2 copies)
Box 29
Mondeo Britain edits. Undated. VHS. PAL. TRT: 2:01
Box 29
Mondeo European edits. Undated. VHS. PAL. TRT: 2:00
Box 29
Mondeo launch film, GT version. 1996. VHS. PAL. TRT: 15:00
Box 29
Mondeo Taube spot (Germany). Undated. VHS. TRT: 0:30
Box 29
The Plan infomercial, Get Ready 'Cause Here It Comes (Canada). 1994. VHS. TRT: 60:00(3 copies)
Box 29
The Plan 30-Minute (Canada). 1995. VHS. TRT: 30:00
Box 29
The Plan 30-Minute (Canada). 1995. Digital Betacam. TRT: 28:30
Box 29
Puma (France). 1997. CD-ROM. TRT: Undetermined.
Box 29
Puma, McQueen. Undated. VHS. NTSC. TRT: 10:00
Box 29
Red Carpet Lease, Words of Wisdom. 1995. Umatic. TRT: 7:00
Box 29
Spots: Parlament; Kiosk; Bus; Wintercheck (Germany). Undated. Umatic. NTSC. TRT: 1:00
Box 29
Sable Test Drive. 1996. Audiocassette. TRT: Undetermined.
Box 29
Various Ford and Lincoln-Mercury spots: Detroit; Toronto; Brazil; U. K. ; Germany. Undated. Umatic. TRT: 30:00
Box 29
Video Explicativo Ford/MIRA. Undated. VHS. TRT: 30:00
Box 29
Clockwatchers. 1982. Umatic. TRT: 4:00
Box 29
Clockwatchers; Kiosk. 1982. Umatic. TRT: 1:00
Box 29
Coin toss. 1985. Umatic. TRT: 4:00
Box 29
Conference Room. 1979. Umatic. TRT: 4:00
Box 29
Editorial. 1981. Umatic. TRT: 6:00
Box 29
Fortune in Support of Direct Mail (Radio). Undated. Umatic. TRT: 10:00
Box 29
How'd They Do It? 1985. Umatic. TRT: 3:00
Box 30
How'd They Do It? Rev. 3. 1986. Umatic. TRT: 6:00
Box 30
How'd They Do It? Rev. 4. 1987. 1" Video reel. TRT: 2:00(2 copies)
Box 30
How Far Can You See?1989. Umatic. TRT: 12:00
Box 30
Making It Again. 1979. Umatic. TRT: 1:20
Box 30
More Making It. Undated. Umatic. TRT: 6:00
Box 30
Radar. Undated. Umatic. TRT: 1:00
Box 30
Four/Four. Video presentation: Lipton; Roy Roders; Seagram's; Autolite; Old Style; Kraft; Pan Am; Jamaica; Fruitslush; Drug Free America; Maxwell House; Puffs; Miller; Gillette. Undated. Umatic. TRT: 20:00
Box 30
Beyond the Boundaries (Australia). Undated. VHS. TRT: 3:00
Box 30
Compile as of 5/8/96 (Australia). 1996. VHS. NTSC. TRT: 16:30
Box 30
Frank Ferrante. Sample Reel: Popeel, Gadgets on Parade; Tut Totes; Vista Marketing classic spot; ICS; Time Life Books, Vietnam; Hallmark Cards; USPS, Father/Son; Dr. Pepper; Kodak, First Day of School; Jamaican Tourist Board; Merrill Lynch, China Shop, Modern Bull, Face 900#; NYTEL, Ten Minute Talker, animated spot; N. Y. Times, Steinbrenner Bellboy Pager, George Weather Phone, Grandma Buy Your Own Phone; CIT, Wedding, I Love Our Home. Undated. Umatic. TRT: 20:00
Box 30
Free FM. Captain Pecker (Australia). 1999. VHS. TRT: 1:00(2 copies)
Box 30
Friendship Cottage Cheese. Spots. Undated. Umatic. TRT: 20:00
Box 30
Alomar Promo. Undated. Umatic. TRT: 0:30
Box 30
La Volkera. Undated. VHS. TRT: 0:45
Box 30
Fritz Wrap. Quotes. Undated. Umatic. TRT: 1:00
Box 31
Fuji. Millennium campaign with Mr. Bean (Germany). 1999. Umatic. TRT: 10:00
Box 31
Future. com. Meeting the Challenge. 1998. VHS. TRT: 4:10
Box 31
Gasaworks/Mattingly. Beaurepairs and competitive spots (New Zealand). 1997. VHS. NTSC. TRT: 20:00
Box 31
Tape 1: It's Only Fair. 1978. Umatic. TRT: 5:00
Box 31
Tape 2: Highway; Cop; Applause; Recording Studio; Fireside Chat. 1978. Umatic. TRT: 5:00
Box 31
Mix. Undated. Audiocassette. TRT: Undetermined.
Box 31
Radio spots. Undated. Umatic. TRT: 5:00
Box 31
General Cigar. Silver Creek. 1980. Umatic. TRT: 1:00
Box 31
General Electric. Mastercard spot. 1992. Umatic. TRT: 0:30
Box 31
Bird's Eye spot. 1987. 1" Video reel. TRT: 0:30
Box 31
Bird's Eye Fresh Creations: Champagne Wrap. 1987. Umatic. TRT: 1:30
Box 31
Bird's Eye Juice Dispenser: Goodbye Old Friend; Training Master. Undated. Umatic. TRT: 5:40
Box 31
Cool Rappers. 1988. Umatic. TRT: 5:00
Box 31
Home Chef. 1980. Umatic. TRT: 5:00
Box 31
International Coffee: Mmm--That's Good. 1980. Umatic. TRT: 1:00
Box 31
Jell-O Frozen Novelties--Jopp: Answering Machine; Famous Face; Right Hand Left Hand. Crystal Light: Earned It; Belinda. Kool-Aid: Who's That in My Freezer? 1988. Umatic. TRT: 3:00
Box 32
Ronzoni: Crying and Laughing. 1989. Umatic. TRT: 5:00
Box 32
Ronzoni: Taste the Difference; Most Fun with a Fork; Teach Pasta; Teach Italian Pasta; Teach Italian Frozen Entrees. 1988. Umatic. TRT: 10:00(2 copies)
Box 32
Shortcuts: Great Ideas $9. 95; Great Ideas $14. 95. 1987. Umatic. TRT: 4:00
Box 32
Shortcuts: What's for Dinner. 1986. Umatic. TRT: 6:40
Box 32
WMF Brewer: Fastest, Freshest Cup in Town. 1987. VHS. TRT: 7:00
Box 32
WMF Brewer film. 1988. Umatic. TRT: 4:00
Box 32
General Motors, General Motors Mastercard spots. 1992. Umatic. TRT: 2:30
Box 32
Image (corporate identity program). 1992. Umatic. TRT: 5:00
Box 32
Homebuyers. 1999. VHS. TRT: 15:00
Box 32
Sprinkler; Café Couple. 1999. VHS. TRT: 2:00
Box 32
Circulation, magazine montage. 1980. Umatic. TRT: 2:00(2 copies)
Box 32
German version. 1979. Umatic. TRT: 5:00
Box 32
Brazil: Brevlada; Brazilien. Undated. VHS. NTSC. TRT: 4:00
Box 32
Coffee Bar; Ice Lake. 1985. Umatic. TRT: 1:00
Box 33
Gevalia Coffee House. 1997. Umatic. TRT: 10:00
Box 33
Gevalia Coffee Sweden: Construction Workers; Tennis Match. Undated. Umatic. TRT: 1:00
Box 33
Unexpected Visitor campaign: Athlete; Dive; The Wall; The Adventurer; Top Gun; Bungy Jump; Bathtub; Rollercoaster. 1990-1996. Umatic. TRT: 20:00(2 copies)
Box 33
Website. Undated. Umatic. TRT: 10:00
Box 33
Gillette. Right Guard--Tammy Wrap. 1987. Umatic. TRT: 1:00(2 copies)
Box 33
GINI. Les Coups de Foudre GINI. 1981-1993. VHS. NTSC. TRT: 10:00
Box 33
Ginsu Knives. Commercial. 1992. Umatic. TRT: 5:00
Box 33
Gold Pages. Stone and Adler radio Spots. Undated. Audiocassette. TRT: 240:00(2 tapes)
Box 33
Commercials (France). Undated. Umatic. NTSC. TRT: 1:20
Box 33
Commercials (France). 1997. VHS. SECAMTRT: 1:20
Box 33
Trailer. 1997. Betacam SP. NTSC. TRT: 2:53
Box 33
Grahams Jewellers. Gold Range; Rings; Watches. 1997. Umatic. TRT: 1:30
Box 33
Beginning Readers Program. 1981. Umatic. TRT: 1:30
Box 33
Disney Book Club. Undated. Umatic. TRT: 4:00
Box 33
Disney Book Club: Disney in a Bag. 1986. Umatic. TRT: 4:00
Box 34
Disney Book Club: Disney Santa. 1985. Umatic. TRT: 3:00
Box 34
Disney Book Club: Mommy. 1980. Umatic. TRT: 1:30
Box 34
Great Indoor website. 1998. Umatic. TRT: 5:00(2 copies)
Box 34
Happy Plants. Undated. Umatic. TRT: 1:00
Box 34
New Book of Knowledge. 1987. Umatic. TRT: 17:00
Box 34
Prevention Health Nut. 1982. Umatic. TRT: 2:00
Box 34
Thank You--Cat in the Hat. Undated. Umatic. TRT: 1:00
Box 34
GTE. Spot (Puerto Rico). Undated. VHS. TRT: 20:00
Box 34
Guggenheim. National Heritage campaign. 1997. VHS. TRT: 1:00
Box 34
At the Beach; Can Dreams Come True. 1980. Umatic. TRT: 1:30(2 copies)
Box 34
The Love Affair. 1981. Umatic. TRT: 4:00
Box 34
Commercial. 1998. Umatic. TRT: 0:45
Box 35
Commercials. 1998. Umatic. TRT: 2:15
Box 35
Is Going Out Worth the Trouble? 1995. Umatic. TRT: 0:30
Box 35
Commercials: Whole World of Caring; Quality of Care; Corporate Message; Care Program; Physician Quality; Care Card; Houston Outpatient Surgery. Undated. Umatic. TRT: 5:00
Box 35
Health Plans; Health Plans/Start Over. 1985. Umatic. TRT: 1:30
Box 35
HDM. Agency Reel: Peugeot; Dannon; Colgate; Mita; Hertz. 1989. Umatic. TRT: 20:00
Box 35
Heinz/Idal. Q. B. Tomato Pulp. Undated. Umatic. TRT: 0:20
Box 35
Hills Big Bang. 1988. Umatic. TRT: 1:00
Box 35
Radio spots: Walking the Dog; Pet Store; Grocery Store; Soups On; Play Things; The Vet; The Traveler. 1988. Audiocassette. TRT: 7:00
Box 35
Hotels. 1989. Umatic. TRT: 0:30
Box 35
On the House. 1989. Umatic. TRT: 0:15
Box 35
Sweepstakes. 1989. Umatic. TRT: 0:30
Box 35
Hudson Vitamins. Spiderman. 1979. Umatic. TRT: 0:55
Box 35
Hughes Avicom International. Strapping in Worldlink Operating Instructions. 1993. VHS. TRT: 60:00
Box 35
Nanny's Birthday: You're Not Sick, You've Only Got HD. Undated. VHS. TRT: 38:00
Box 35
Public Service: Attic. 1992. VHS. TRT: 15:00
Box 35
Lucy's Italian Movie, show no. 150. 1985. Umatic. TRT: 30:00
Box 36
Lucy's Troubles Managing Money. Part 1. Undated. Umatic. NTSC. TRT: 15:00
Box 36
Million Dollar Idea, show no. 79. 1985. Umatic. TRT: 30:00
Box 36
Switching Jobs, show no. 30. 1985. Umatic. TRT: 30:00
Box 36
The Freezer, show no. 29. 1985. Umatic. TRT: 30:00
Box 36
Icehouse (beer). Watered Down Demo/Mop Up; Iceland. 1994. Umatic. TRT: 5:00
Box 36
Balloon (Singapore). Undated. Umatic. TRT: 5:00
Box 36
Christmas promotion (Singapore). Undated. Umatic. TRT: 0:45(2 copies)
Box 36
AT&T spots: Bad Commedian; Imagination; DPS. Straw/Free Month; Installation Guy; Teenager; Rhett and Scarlett; Stretch; Playtime; Street Talk; Blind Date. 2001. Umatic. TRT: 8:30
Box 36
Landor-Journey Logo Reveal. 2000. Betacam SP. TRT: 10:00
Box 36
Opener. Undated. Betacam SP. TRT: 4:51
Box 37
Post Requests Master. 2000. Betacam SP. TRT: 60:00
Box 37
Rebranding Master, Tapes 1-9. Undated. Betacam SP. TRT: 540:00
Box 37
Rebranding Keepsake. Undated. VHS. NTSC. TRT: 10:00
Box 37
Rebranding Show, Lester Wunderman Speech. 2000. VHS. TRT: 60:00
Box 37
Rebranding tapes 4-5. Undated. VHS. TRT: 120:00
Box 37
INA Duemila. Spot radio 3x30" (Italy). 1997. Audiocassette. TRT: 1:30
Box 38
Intel. Pentium II: J. Alexander and Mom. 1998. Umatic. TRT: 0:30
Box 38
Awareness spots. 1996. Umatic. TRT: 3:30
Box 38
Lost Birthday. 1996. Umatic. TRT: 9:30
Box 38
Lost Birthday. 1996. VHS. TRT: 9:30
Box 38
Source Media. 1996. Umatic. TRT: 0:30
Box 38
Source Media. 1996. VHS. TRT: 0:30
Box 38
International Correspondence School. ICS/CDS. Undated. Umatic. TRT: 1:00
Box 38
National promotion (WCJ Milan). 1994. Umatic. NTSC. TRT: 30:00
Box 38
Win the American Dream. Undated. Umatic. TRT: 10:00
Box 38
It's Your Business (television program). Show no. 729, Electronic Monitoring. Undated. VHS. TRT: 30:00
Box 38
ITT. ITT Focus. 1999. VHS. TRT: 3:10
Box 38
ITT Tech. 3D HSC Show, Sept. 1997. 2000. VHS. TRT: 30:00
Box 38
Jack Frost. Generic; Queens Festival; 116th St. Festival; Expo Feria. 1990. VHS. TRT: 1:50
Box 38
J. C. Penney Portrait Studio. New Business Presentation, Portraits. 1991. Umatic. TRT: 1:00
Box 38
Band Aid: Stuck on Me Travolta/Garr. Undated. Umatic. TRT: 5:00
Box 38
Child Development: Explorer. 1984. Umatic. TRT: 0:30
Box 38
Child Development: In the Hands of a Baby. 1981. Umatic. TRT: 0:30
Box 38
Child Development: Inside the Box; So Much to Learn. 1983. Umatic. TRT: 1:00
Box 38
Child Development: New Babies. 1982. Umatic. TRT: 1:00
Box 39
Child Development: Racquetball; Yuppie Picnic; Explorer; Roger; Birthday; Bare Bottom; Discovery; In the Hand of a Baby. 1986. Umatic. TRT: 8:00
Box 39
Child Development: Yuppie Picnic; Racquetball. 1985. 1" Video reel. TRT: Undetermined. (2 reels)
Box 39
Stayfree: Children's Miracle. 1986. Umatic. TRT: 0:15
Box 39
Stayfree Maxi Pads: 100 Year Anniversary. 1986. Umatic. TRT: 0:15
Box 39
Stayfree Ultra: Mujeres al Borde. Undated. Umatic. TRT: 0:30
Box 39
Various: Take a Powder Goose Gossage; Take a Powder Nancy Lieberman; Shower. 1981. Umatic. TRT: 1:30
Box 39
Curity Incontinent w/Wrap; Turn, Turn, Turn; Participate; All Year Long Neil Sedaka; All Year Long. 1987. Umatic. TRT: 10:00
Box 39
Curity Incontinent: You're Not Alone animatic. 1987. Umatic. TRT: 5:00
Box 39
Kentucky Fried Chicken. A Trollear promotion (WCJ Puerto Rico). Undated. Umatic. TRT: 0:30
Box 39
Real Life: Free; $5. 00. 1987. Umatic. TRT: 4:00
Box 40
Real Life: Obstacles; Information; Success Test; Report; Huggable. 1988. Umatic. TRT: 10:00
Box 40
Real Life: Success Test; Report; Information; Obstacles. 1988. Umatic. TRT: 10:00
Box 40
Real Life: Obstacles; Update; Qualifier; Hot Button. 1988. Umatic. TRT: 13:00
Box 40
Keycorp. Skyscraper. 1997. Umatic. TRT: 1:30
Box 40
KGF. Reel for KGF Norway Presentation. France: Milka Spa. Argentina: Lila Pause Cricket. U. S. : Budget Gourmet Under $2. 00. Mexico: Sugus Train. Greece: Jacobs Coffee Pop Bowtie. France: Roche Night. Denmark: Toblerone Madame. Sweden: Gevalia Seduction. Chile: Glue Rocking Chair. Tokyo: Scotch Fish. LATAM: Dr. Scholl's Fisherman. Amsterdam: Sony Cranebird. LATAM: Telemundo TV Soccer Players. Zurich: Dairy Dancing Cow. 1994. Umatic. TRT: 20:00
Box 40
Kiawah & Carmel. Best of Kiawah & Carmel. 141 items. 1995-1996. Umatic. TRT: 41:17
Box 40
Amateur Hour; Hot Line; Stereo. 1990. Umatic. TRT: 0:30
Box 40
BBQ Idea Line. 1989. Umatic. TRT: 0:30
Box 40
Kraft Foods Corporation. Kraft Real Mayonnaise: Lobster; Broadway/Actress; Alligator; Alligator Blue Pirate; Madame Enduro; Mayor Holden; Little Connie. Undated. Umatic. TRT: 10:00
Box 40
Kraft Jacobs Suchard (KJC). Milka: Cow for Every Family (Prague). Undated. VHS. NTSC. TRT: 0:10
Box 40
Labatt's Beer. Blue Light; Labatt Lite. 1993. Umatic. TRT: 1:30
Box 40
Leo Burnett Company. Regional Creative Review CYBDT. Undated. Umatic. TRT: 5:00
Box 40
American Express Sales Meeting. 1989. VHS. TRT: 10:00
Box 40
Amsterdam presentation. New York Telephone: Pick Me Up; 10 Minute Talker; George; Umbrella. 1982. Umatic. TRT: 20:00
Box 40
Art of the Dogon. 1988. Umatic. TRT: 30:00
Box 40
Direct Marketing Concepts. Undated. Audiocassette. TRT: 60:00(5 copies)
Box 41
Direct Marketing Man of the Year. 1982. Audiocassette. TRT: 60:00
Box 41
Direct Marketing speech. Undated. VHS. TRT: 30:00
Box 41
DMIX speech. 1980. Audiocassette. TRT: 120:00
Box 41
Lester Wunderman Presents. 1991. Umatic. TRT: 60:00
Box 41
Presentation at Direct Marketing Workshop. Time Magazine: Wilderness; Time Flies. Time Life Books: Home Repair. Fritz wrap spot for Mercury. Undated. Umatic. TRT: 30:00
Box 41
Presentation cassette: Witness Segment. Undated. Umatic. TRT: 20:00
Box 41
Presentation tape 1: Charlie Chaplin clip from Modern Times; Woody Allen clips from Sleeper (Robot, Tailor). Undated. Umatic. TRT: 10:00
Box 41
Presentation tape 2: Saturday Night Live, Larry the Lobster. 1985. Umatic. TRT: 10:00
Box 41
Time Inc. Direct Marketing Day Seminar presentation. 1984. Umatic. TRT: 30:00
Box 41
AAF Awards tribute. 1999. Umatic. TRT: 10:00
Box 41
Roll 1: Lloyd Morrissett. 1999. Umatic. TRT: 30:00
Box 41
Roll 1: Lloyd Morrissett. 1999. VHS. TRT: 30:00
Box 41
Roll 2: Lester Wunderman. 1999. Umatic. TRT: 30:00
Box 41
Roll 3: Richard Thoman; Steve Dapper; Angela Kapp. 1999. Umatic. TRT: 30:00
Box 41
Roll 4: Aldo Pappone; Michael Schlossberg. 1999. Umatic. TRT: 30:00
Box 41
Roll 4: Aldo Pappone; Michael Schlossberg. 1999. VHS. TRT: 30:00
Box 41
Roll 5: Peter Georgescu; Steve Goldstein part 1. 1999. Umatic. TRT: 30:00
Box 41
Roll 5: Peter Georgescu; Steve Goldstein part 1. 1999. VHS. TRT: 30:00
Box 41
Roll 6: Steve Goldstein (part 2); Lenny Barshack. 1999. Umatic. TRT: 30:00
Box 42
Roll 6: Steve Goldstein (part 2); Lenny Barshack. 1999. VHS. TRT: 30:00
Box 42
Roll 7: George Wiedeman (Grey Direct); Jerry Sheresshewsky (Yahoo). 1999. VHS. TRT: 30:00
Box 42
Roll 8: Jerry Sheresshewsky (Yahoo. 1999. VHS. TRT: 30:00
Box 42
Roll 9: Ed Ney; Walter Chronkite. 1999. Umatic. TRT: 30:00
Box 42
Roll 9: Ed Ney; Walter Chronkite. 1999. VHS. TRT: 30:00
Box 42
Mr. Wunderman, Roll 2. 1999. Umatic. TRT: 30:00
Box 42
Mr. Wunderman, Roll 2. 1999. VHS. TRT: 30:00
Box 42
Levi Strauss. Levi's Wide Leg and Jeans for Women: Elevator Fantasy; Elevator Fantasy Jr. ; Doctors; Shake It; Shine. 1997. VHS. TRT: 3:30
Box 42
34 International commercials. 1997. Umatic. TRT: 30:00
Box 42
Do You Want to Dance?; Proud Mary. 1986. Umatic. TRT: 2:00
Box 42
Ford Exchange: 51 international commercials. 1998. VHS. TRT: 60:00
Box 42
Grand Marquis. 1998. VHS. TRT: 5:00
Box 42
Home Sweet Home. 2000. Umatic. TRT: 0:30
Box 42
Home Sweet Home. 2000. VHS. TRT: 0:30
Box 42
Lincoln. Untitled. 1997. VHS. TRT: 5:00
Box 42
Lincoln Continental. 1995. VHS. TRT: 5:00(2 copies)
Box 42
Lincoln Mark VIII1997. VHS. TRT: 20:00
Box 42
Lincoln Mark VIII: Temptation. 1997. VHS. TRT: 5:00
Box 42
Lincoln Navigator: Anywhere James. 1998. VHS. TRT: 60:00
Box 42
Lincoln Navigator: Black Lincoln; Home on the Range. 1998. Umatic. TRT: 2:00
Box 42
Lincoln Navigator: Black Lincoln; Home on the Range. 1998. VHS. TRT: 2:00(2 copies)
Box 42
Lincoln Town Car. 1998. VHS. TRT: 5:00
Box 42
Mercury Sable. 1996. Umatic. TRT: 6:00
Box 43
Mercury Sable. 38 spots. 1998. Umatic. TRT: 60:00(2 tapes)
Box 43
Merkur XR4TI Challenge. 1988. Umatic. TRT: 1:30
Box 43
Scorpio: Cable direct marketing. 1988. Umatic. TRT: 1:00
Box 43
Lorraine Cheese. Deli Cut Superbowl promo. 1993. Umatic. TRT: 0:30
Box 43
Lufthansa. Interfly--Internet. Undated. VHS. NTSC. TRT: 10:00
Box 43
Lycos. Sherpa (Bozell Worldwide). 1998. VHS. TRT: 1:30
Box 43
M Net. History reel. Undated. VHS. TRT: 10:00
Box 43
Maalox. Maalox PDTS Liquid. Undated. Umatic. TRT: 0:30
Box 43
Manspray. Spot (Y&R Denmark). Undated. Umatic. TRT: 5:00
Box 43
Bankless Banking. 1985. Umatic. TRT: 0:30
Box 43
Bankless Banking; Lunch Hour. 1986. Umatic. TRT: 0:30
Box 43
Checking N. O. W. /Cirrus. 1984. Umatic. TRT: 0:30
Box 43
Corporate Intro; Cirrus. 1984. Umatic. TRT: 1:00
Box 43
Credit Wrap. 1986. Umatic. TRT: 1:00
Box 43
Credit Wrap. 1986. Umatic. TRT: 1:00
Box 44
Father and Daughter (Mastercard); Waiter (Visa). 1986. Umatic. TRT: 1:00
Box 44
Home Equity Credit Line: Neighbors. 1984. Umatic. TRT: 0:30
Box 44
Home Equity Loans: Neighbors. 1985. Umatic. TRT: 0:30
Box 44
House. 1983. Umatic. TRT: 0:30
Box 44
Image Credit, legal screening. 1986. Umatic. TRT: 0:30
Box 44
I. R. A. Undated. Umatic. TRT: 0:40
Box 44
Market Plus Accounts/Egg. 1982. Umatic. TRT: 1:00
Box 44
Mr. Computer Analyst, radio. Undated. Umatic. TRT: 10:00
Box 44
Mr. Conservative Chemist, radio. Undated. Umatic. TRT: 10:00
Box 44
Ms. Avon Lady, radio. Undated. Umatic. TRT: 10:00
Box 44
One for All Banking Package Account: The Big Idea. 1987. Umatic. TRT: 0:30
Box 44
TV wrap: Financial Planning; Domicile Purchase. 1986. Umatic. TRT: 2:00
Box 44
Waiter; Domicile. 1986. Umatic. TRT: 2:00
Box 44
We Realize Your Potential; Tennis; Soccer; Runner. Undated. Umatic. TRT: 1:30
Box 44
Bullworker: Testimonial. Story of America: That's Incredible. 1982. Umatic. TRT: 9:00
Box 45
Multi-Reel. 7 spots. Undated. Umatic. TRT: 14:00
Box 45
Porta Pedal: Challenger. 1982. Umatic. TRT: 2:00
Box 45
Spots: Sportscards, No Strings Attached; Safari Cards, Wild and Wonderful, Elephant. 1979. Umatic. TRT: 10:00(2 copies)
Box 45
War Cards: Pieces Put Together; Family. Undated. Umatic. TRT: 4:00
Box 45
Untitled commercial. 1990. Umatic. TRT: 0:30
Box 45
Untitled commercial. Undated. Umatic. TRT: 0:30
Box 45
Melrose Film Productions. Agreed. Undated. Umatic. TRT: 27:00
Box 45
Merck. Propecia: Exciting Pill; Angelic Glow. 1999. Umatic. TRT: 10:00
Box 45
12 Spots. 1986. Umatic. TRT: 9:30
Box 45
A New Number Shop/AT&T Break Up; AT&T Stock Fund/Break Up. 1983. Umatic. TRT: 1:30
Box 45
Break-Up. 1983. Umatic. TRT: 1:30(2 copies)
Box 45
Chess. 1983. Umatic. TRT: 0:30
Box 45
Greenhouse; Haystack. Undated. Umatic. TRT: 1:00
Box 46
IRA/Before April 15th. 1983. Umatic. TRT: 1:50
Box 46
IRA Sleeping Giant; CD Puzzle Bull w/800#; AT&T Stock Fund Breakup. 1983. Umatic. TRT: 3:00
Box 46
Maze; China Shop. 1980. Umatic. TRT: 1:00
Box 46
Model. 1983. Umatic. TRT: 1:00
Box 46
Model Bull. 1983. Umatic. TRT: 1:00
Box 46
Model Revised. 1983. Umatic. TRT: 1:00
Box 46
Mt. Climb; Snowfall; Rainstorm; River Cross; Mt. Top BB. 1979. Umatic. TRT: 3:40
Box 46
Perpetual Motion: Shadow/Bull. 1981. Umatic. TRT: 4:00
Box 46
Pockets. 1983. Umatic. TRT: 1:30
Box 46
Metropollitan Hodder Group. Press Conference: U. S. Satellite Broadcasting. Undated. VHS. TRT: 10:00
Box 46
HIP/HMO. Undated. Umatic. TRT: 0:30
Box 46
Melting Pot; Frontier; No Desk Job. 1999. Umatic. TRT: 2:30
Box 46
Microsoft. Microsoft Project (Chapman Direct). 1995. Umatic. NTSC. TRT: 16:32
Box 46
Anthem; 1855; You Can Change Too; Dad's Beer; No Map; Innovations; Last Great Places. 1992. Umatic. TRT: 10:00
Box 46
Before This; Rod Stewart; Marooned. 1992. Umatic. TRT: 10:00
Box 46
Change; No Map; Herd; Innovations; Nature Conservancy. 1991. VHS. TRT: 3:48
Box 46
Colders 29: Primal/Food/New; Primal/Work/New; Primal/Hunger/New. 1992. Umatic. TRT: 1:30
Box 47
Historical reel. 1985-1991. Umatic. TRT: 60:00
Box 47
International executions 1994. 1995. Umatic. TRT: 30:00
Box 47
International executions 1995. 1995. Umatic. TRT: 30:00(2 copies)
Box 47
Miller Genuine Draft: NASCAR Sponsorship on TNN. Undated. Umatic. TRT: 8:20
Box 47
Miller Genuine Draft--Regional: Hot Texans; Chicago Bulls; California MGD's on Me. 1993. Umatic. TRT: 10:00
Box 47
Miller Genuine Draft: Rusty. 1992. VHS. TRT: 1:00
Box 47
Miller Lite Game of the Decade. Undated. VHS. TRT: 3:38
Box 47
Miller Local Market case studies. 1993. Umatic. TRT: 10:00(2 copies)
Box 47
National Brand, Miami Plan. 1992. Umatic. TRT: 2:00(2 copies)
Box 47
Presentation Piece. 1990. Umatic. TRT: 2:00
Box 47
T&A Think Piece. 1990. Umatic. TRT: 2:00
Box 47
Just Imagine (Australia). 1993. CD-ROM. TRT: Undetermined.
Box 47
Rural Dealers (Australia). 1994. VHS. TRT: 2:45
Box 47
Monex. Krugerrands; Active Trader; G. M. 1981. Umatic. TRT: 3:00
Box 48
Better Each Year; Get Control Over Your Money. 1982. Umatic. TRT: 8:00
Box 48
Drowning George. 1980. Umatic. TRT: 12:00
Box 48
Future Plans; Money People. 1985. Umatic. TRT: 4:00
Box 48
Future Plans; Money People. 1984. Umatic. TRT: 10:00(2 copies)
Box 48
Future Plans; Rollover; Risk Free; Type; Telephone. 1987. Umatic. TRT: 10:00
Box 48
Get Control Over Your Money. 1982. Umatic. TRT: 4:00
Box 48
Jobs & Careers; Luck; Magician; Mon on Street; Missing Logo; Dallas; Couples; Eye Ball; Tough Guy; Millionaire. Undated. Umatic. TRT: 17:00
Box 48
Millionaire; Now I Have Money. 1981. Umatic. TRT: 8:00
Box 48
Missing Masthead. Undated. Umatic. TRT: 4:00
Box 48
Money Makes Good Things Happen; Risky Business; Rewards; Future Plans. 1986. Umatic. TRT: 8:00
Box 48
Money People. 1984. Umatic. TRT: 2:00
Box 48
Telephone. 1986. Umatic. TRT: 4:00(2 copies)
Box 48
Tough Guy. 1980. Umatic. TRT: 2:00
Box 49
Tough Guy; Missing Logo; Drowning George; Now I Have Money; Millionaire; Control Over Your Money; Better Each Year; Money People; Future Plans. Undated. Umatic. TRT: 18:00
Box 49
Type; Type--Risk-Free. 1987. Umatic. TRT: 3:00
Box 49
Katie 1; Colin 1; Ariel 1; John 1 (Hutchin Y&R). Undated. Umatic. TRT: 2:00
Box 49
Katie 1; Colin 1; Ariel 1; John 1 (Hutchin Y&R). Undated. VHS. TRT: 2:00
Box 49
Shocks; Distinguishing Muffler; Blow Torch. Undated. Audiocassette. TRT: Undetermined.
Box 49
Monsanto. Roundup Plus (Madrid). Undated. Umatic. TRT: 10:00
Box 49
Morgan Grenfell Investment Management. Premier Trust (Singapore). Undated. Umatic. TRT: 0:40
Box 49
Heritage/Dressner-Hall/New Coupons: 21 spots. 1990. Umatic. TRT: 42:00
Box 49
Heritage Newsome Hall. 1989. Umatic. TRT: 2:00
Box 49
Old Timers. 1990. Umatic. TRT: 4:00
Box 49
You Have the Right. 1989. Umatic. TRT: 3:00
Box 49
An Idea Called Nationwide. 1987. Umatic. NTSC. TRT: 10:35
Box 49
Nationwide Presentation. 1996. VHS. TRT: 11:00
Box 49
Obstacle Course. 1997. Umatic. NTSC. TRT: 3:00(2 copies)
Box 49
Obstacle Course. 1997. VHS. NTSC. TRT: 3:00
Box 49
Obstacle Course. 1997. Betacam SP. TRT: 0:30
Box 50
Pitch videos. 1996. Umatic. TRT: 10:00
Box 50
Pitch videos. 1996. VHS. TRT: 10:00
Box 50
Presentation: Partners; United Airlines V. I. F. Service Center; Sears One Card; Interactive Channel Source Media; Apple Performa, The Martinetti's Bring Home a Computer; Heart and Soul. Undated. Umatic. TRT: 11:00
Box 50
Presentation. 1996. Umatic. TRT: 10:00
Box 50
Rough cut. Undated. VHS. TRT: 30:00
Box 50
Select Reel 1. 1996. VHS. TRT: 53:00
Box 50
Neil Tardio. Director's reel: Union Bank, Pacific Project; Dunlop Maxfli, PGA; AT&T; E. F. Hutton, Divorce; Lincoln-Mercury, Riley Stand Firm; Toyota, Classroom, Mom/Baby; Dunlop Maxwell, Monster. Undated. Umatic. TRT: 10:00
Box 50
New York City Business Opportunity Seminar. Connectivity: Networking and Communications in Multivendor Environments. 1996. Umatic. TRT: 52:30
Box 50
Beeper (George Steinbrenner). 1980. Umatic. TRT: 5:00
Box 50
Big Apple Report: These People Called. 1979. Umatic. TRT: 0:30
Box 50
Children's Story: Tell Me a Story. 1979. Umatic. TRT: 0:40
Box 50
Da Da; Achoo. 1982. Umatic. TRT: 1:00
Box 50
Dial-a-Joke: 8 Spots. Werewolf (Jim Backus, Jim Lend); Alien (Phyllis Diller); Sleeping Beauty (Ellis Levinson). 1980. Umatic. TRT: 4:00
Box 50
Dial-a-Joke: Werewolf (Rip Taylor; Phyllis Diller). 1980. Umatic. TRT: 3:30
Box 50
Dial Dr. Brothers: Introduction; Follow Up. 1980. Umatic. TRT: 1:00
Box 50
Dial Santa. 1980. Umatic. TRT: 2:00
Box 51
Dial Santa. 1978. Umatic. TRT: 1:30
Box 51
Dial Weather; George. 1979. Umatic. TRT: 1:00(2 copies)
Box 51
Dow Jones Report; Broker. 1979. Umatic. TRT: 1:00
Box 51
Equipment Sales: Grandma. 1982. Umatic. TRT: 1:00
Box 51
Equipment Sales: Grandma; Mother. 1982. Umatic. TRT: 2:00
Box 51
Good Looks Line: Brows; Avocado. 1980. Umatic. TRT: 2:00
Box 51
History reel. 19 spots. 1978-1980. Umatic. TRT: 30:00
Box 51
Horizon/We've Got You Covered. 1982. Umatic. TRT: 0:30
Box 51
Horoscopes by Phone: Pinball Game. 1981. Umatic. TRT: 2:00
Box 51
Horoscopes by Phone: Rocket. 1982. Umatic. TRT: 2:00(2 copies)
Box 51
Mother; Grandma. 1982. Umatic. TRT: 2:00
Box 51
Pick Me Up; What a Day. Undated. Umatic. TRT: 1:00
Box 51
Presentation to L'Eggs: Steinbrenner; Umbrella; Werewolf; Robot; George; Dow Jones Report. 1981. Umatic. TRT: 6:00
Box 52
Sports Phone: Come to Koosman. Undated. Umatic. TRT: 0:30
Box 52
Sports Phone: Danny Gare. Undated. Umatic. TRT: 0:30
Box 52
Sports Phone: Gotcha; Strike Three. 1980. Umatic. TRT: 0:20
Box 52
Sports Phone: Lou Pinella. 1978. Umatic. TRT: 0:30
Box 52
Sports Phone: Lou Pinella; Come to Koosman. 1978. Umatic. TRT: 1:00
Box 52
Sports Phone: Ron Luciano. 1980. Umatic. TRT: 1:00
Box 52
Sports Phone: Steinbrenner. 1979. Umatic. TRT: 1:00
Box 52
Umbrella: Time; Weather. Undated. Umatic. TRT: 1:00
Box 52
Various commercials: Need a Plumber; Dog Wash; Baby Sitter; Party Goer. 1996. Umatic. TRT: 4:00(2 copies)
Box 52
Nintendo. Power from Space; Game Counselor; Magazine to Life; Dragon Warrior; Pirate TV (Bowes Dentsu). 1991. VHS. TRT: 4:00
Box 52
No Nonsense. Mandrell dub trade spot. Undated. Umatic. TRT: 120:00
Box 52
Nordic Track. Ghost; Real. 1991. Umatic. TRT: 2:00
Box 52
Need a Plumber; Dog Wash. 1994. Umatic. TRT: 2:30
Box 53
Silent Zone. 1986. Umatic. TRT: 0:30
Box 53
Silent Zone; Mom and Alan; Finley; Whippley; Office Party. Undated. Umatic. TRT: 3:00
Box 53
Off Season Catalog. Large Variety; Variety and Price; Variety, Coupons and Cheese; Select. Undated. Umatic. TRT: 1:30
Box 53
One McKinley Place. Sales launch footage (Dentsu Y&R, Philippines). Undated. Umatic. NTSC. TRT: 20:00
Box 53
Canyons. 1991. Umatic. TRT: 1:00(3 copies)
Box 53
Canyons. 1991. Umatic. TRT: 1:30
Box 53
French versions. Undated. Umatic. NTSC. TRT: 10:00
Box 53
The Pinball. Undated. Umatic. NTSC. TRT: 0:30(2 copies)
Box 53
Rollerguys; Sophia; Top; Dancers; Gymnast. Undated. Umatic. TRT: 1:45(2 copies)
Box 53
Rollerguys; Sophia; Top; Dancers; Gymnast. 1995. Umatic. TRT: 2:15
Box 53
Outdoor Life. Editor. 1979. Umatic. TRT: 0:30
Box 54
Anita Weinstein. Undated. Umatic. TRT: 1:00
Box 54
Anita Weinstein; Guy Sampson; Levines. Undated. VHS. TRT: 3:00(2 copies)
Box 54
Anita Weinstein; Guy Sampson; Levines. 1998. Umatic. TRT: 3:00
Box 54
Anita Weinstein; Guy Sampson; Levines. 1995. Umatic. TRT: 6:00
Box 54
Chapman Agency reel: Anita Weinstein; Guy Samson; Levines. 1996. Umatic. TRT: 6:00
Box 54
Guy Samson. Undated. Umatic. TRT: 1:00
Box 54
Guy Samson; Anita Weinstein. 1995. Betacam SP. TRT: 4:00
Box 54
New Business Presentation: Drums and Beacons; Teenage Reasons; Hard to Reach; Brothers; Plumber; Dog Wash; Party Goer; Joe Louis; When Is a Stamp; WWII; Biker/Love; American Stamp Festival; Hands on One (u-Card); Favorite Nation; Family Tree; Across the World. 1994. Umatic. NTSC. TRT: 20:00
Box 54
New Business Presentation: Across the World; Drums and Beacons; Teenage Reasons; When Is a Stamp; WWII. 1994. Umatic. NTSC. TRT: 5:06
Box 54
The Levines. Undated. Umatic. TRT: 1:00
Box 54
The Levines; Guy Samson; Anita Weinstein. Undated. Umatic. TRT: 3:00
Box 54
Patrick D'Souza. Movie Madness. 1997. VHS. NTSC. TRT: 1:30
Box 54
Panta Rhei. WCJ Adpartment. 1997. Umatic. TRT: 5:20(2 copies)
Box 54
La Claus. 1987. Umatic. TRT: 2:00
Box 55
La Claus; Christmas. 1987. Umatic. TRT: 8:00
Box 55
LATAM presentation. 1994. Umatic. TRT: 10:00
Box 55
Pepsi One. 1998. VHS. TRT: 1:00
Box 55
CA/Etta Jones ALT Wrap. Undated. Umatic. TRT: 1:00
Box 55
Ozarka: Baby. Undated. Umatic. TRT: 1:00
Box 55
Poland Springs: Bear Wrap. Undated. Umatic. TRT: 1:00
Box 55
Poland Springs: Tree Wrap. Undated. Umatic. TRT: 1:00
Box 55
Things Don't Change; Local Calistoga. 1996. Umatic. TRT: 2:30
Box 55
Untitled commercial. Undated. Umatic. TRT: 2:00
Box 55
Zephyr Hills: Beach Wrap. Undated. Umatic. TRT: 1:00
Box 55
Zephyr Hills: City Tail. Undated. Umatic. TRT: 1:00
Box 55
Zephyr Hills: City Wrap. Undated. Umatic. TRT: 1:00
Box 55
After School; Fathers (Ad Council). Undated. Audiocassette. TRT: 2:00(2 copies)
Box 55
Babies; After School (Ad Council). Undated. Umatic. TRT: 1:00
Box 55
Pitney Bowes. Presentation: It's Coming; Two; What a Difference; Moving Van; Global; Madrid; Cheers; Winning Strategies; Undeliverable as Addressed; BRMAS; Mainifest Mail System; Worldpost Olympic. 1992. Umatic. TRT: 11:00
Box 55
Untitled commercial. Undated. Umatic. TRT: 5:00
Box 55
Untitled commercial. Undated. VHS. PAL. TRT: 5:00
Box 55
Untitled commercial. 2000. VHS. TRT: 5:00
Box 55
Powercor Australia Ltd. A Better Way to Buy Energy is Coming Down the Line. 1996. VHS. TRT: 5:00(2 copies)
Box 56
Charmin: Swap and Save. 1979. Umatic. TRT: 0:30
Box 56
Out of this World Values: Blast Off; Space. Undated. Umatic. TRT: 5:00
Box 56
Shoppers Checkbook. Undated. Umatic. TRT: 10:00
Box 56
Shoppers Checkbook; Swap + Savae; Pert Shampoo; Storeful of Savings; Out of this World Storeful of Savings. 1981. Umatic. TRT: 10:00
Box 56
Storeful of Savings; Out of this World Values. 1980. Umatic. TRT: 2:00
Box 56
Test Patterns: Pert Shampoo Secret Message Offer. 1980. Umatic. TRT: 0:30
Box 56
10th Annual Reggie Awards Presentation. 1993. Umatic. TRT: 40:00
Box 56
11th Annual Reggie Awards. 1994. VHS. NTSC. TRT: 23:53
Box 56
13th Annual Reggie Awards Competition. 1996. VHS. TRT: 30:00
Box 56
1992 Reggie Awards. Undated. Umatic. TRT: 60:00
Box 56
1995 Reggie Winners. Undated. VHS. TRT: 25:00
Box 56
1997 Reggie Awards. 1997. VHS. TRT: 75:00
Box 56
1999 Awards Presentation Video. 1999. VHS. V-Lite. TRT: Undetermined.
Box 56
Blackwatchers. Undated. Betacam SP. TRT: 20:00(2 copies)
Box 56
Blackwatchers. Undated. Audiocassette. TRT: Undetermined.
Box 56
Compilation tape. Undated. VHS. NTSC. TRT: 15:00
Box 56
Compilation tape. 1997. VHS. PAL. TRT: 15:00
Box 56
QVC. Home Shopping (cable). 1994. Umatic. TRT: 5:00
Box 56
AT&T Universal Card; Discover Card; Mastercard. 1992. Umatic. TRT: 3:00
Box 57
Charge Cards: Sears Discover; Mastercard; Visa. Undated. Umatic. TRT: 10:30
Box 57
Coffee-Mate Creamer; Tasters Choice Ground Roast Coffee; Butterfinger; Carnation Good Start; Nestlé Swee Success. 1993. Umatic. TRT: 3:15
Box 57
Credit Card: Dateline. 1993. Umatic. TRT: 5:00
Box 57
GM credit card; Publishers Clearing House. Undated. Umatic. TRT: 0:45
Box 57
Ralston Purina. Purina Mastercard. 1996. Umatic. TRT: 1:00
Box 57
Big Bang. Undated. VHS. TRT: 15:00
Box 57
Big Bang. Undated. VHS. NTSC. TRT: 15:00
Box 57
Big Bang/Rain. 1996. VHS. TRT: 0:40
Box 57
Spots. Undated. Umatic. TRT: 10:00
Box 57
Spots. 1997. Betacam SP. NTSC. TRT: 0:40
Box 57
Condensed Books. 1980. Umatic. TRT: 3:00
Box 57
Strange Stories/Amazing Facts. 1980. Umatic. TRT: 1:30
Box 57
Oil of Olay: Back to Work. 1986. Umatic. TRT: 0:30
Box 57
Tempo: Hands. 1987. Umatic. TRT: 1:00
Box 57
Robert Pittman (AOL). Speech at Interactive Media Convention. 1998. VHS. TRT: 30:00
Box 57
Prevention Magazine: Wind-Up Santa. 1983. Umatic. TRT: 16:00
Box 57
Spring Magazine: Spring is Here. 1982. Umatic. TRT: 2:00(2 copies)
Box 58
For General Foods: Team Up for Kids. Undated. VHS. TRT: 8:30
Box 58
Worldwide Managers Conference: Batman; Miller Motor Sports; NEC; Sunkist. 1989. Umatic. TRT: 3:11
Box 58
Teaser/Launch. 1997. Umatic. NTSC. TRT: 1:20
Box 58
Teaser/Launch. 1997. VHS. PAL. TRT: 1:20(2 copies)
Box 58
Rundle Mall (Australia). Entertainment; Sportsballs; Buttons; Rudolph. 1997. Umatic. NTSC. TRT: 1:00
Box 58
Sangemini Mineral Water (Italy). Commercial (WCJ Milan). 1996. Umatic. NTSC. TRT: 0:45(3 copies)
Box 58
Save the Children. Thank You; Valerie Harper. 1983. Umatic. TRT: 12:00
Box 58
Commercial. 1997. Betacam SP. PAL. TRT: 1:10
Box 58
Commercial. 1997. Umatic. NTSC. TRT: 5:00
Box 58
Schweppes. Indian Tonic: La Nuit du Bac (France). Undated. VHS. NTSC. TRT: 10:00
Box 58
Christmas: Hey Santa; EO Women's Activewear; EO 8-11 AM 10% Off Week; Entire Store on Sale; Fine Jewelry--1/2 Carat Diamond Bracelet; Denim; Gift Certificates; Hey Santa--In-Store. 1996. Umatic. TRT: 3:30
Box 58
Credit Card: Many a Day; Many a Sale. Undated. Umatic. TRT: 1:00
Box 58
Credit Card: Many a Day; Many a Sale. Undated. VHS. TRT: 1:00
Box 59
Don't Miss the Sale; Mower; All Paint on Sale; Softer Side of Sears; Many Sides of Sears; Many a Sale. Undated. VHS. PAL. TRT: 10:00
Box 59
Ho Ho Beans. 1998. Umatic. TRT: 0:45
Box 59
Home Central: 26 spots. 1997. Umatic. TRT: 26:00
Box 59
Home Central: Hot Day II. Undated. Umatic. TRT: 1:30
Box 59
Home Central: Hot Day II. 26 spots. 1998. Umatic. TRT: 20:00
Box 59
Home Central Cooling Systems: Hot Day; Scorcher. Undated. Umatic. TRT: 5:00
Box 59
Home Central Cooling Systems: Hot Day rev. 1998. Umatic. TRT: 27:30
Box 59
Home Central Cooling Systems: Scorcher. 10 versions. 1998. Umatic. TRT: 10:00
Box 59
Home Central Integration National Appliance Repair: Umptech-HVAC. 1997. Betacam SP. PAL. TRT: 5:00
Box 59
Home Central Integration Television Launch Campaign. 1997. Umatic. TRT: 20:00
Box 59
Home Central Integration Television Launch Campaign. 1997. VHS. TRT: 20:00
Box 59
Home Central Siding: Scorcher. 9 versions. 1998. Umatic. TRT: 30:00
Box 59
Home Improvement. 1994. VHS. TRT: 60:00
Box 59
Many a Day; Many a Sale. 1996. Umatic. TRT: 1:15(2 copies)
Box 59
One Card. Undated. VHS. TRT: 0:30
Box 59
One Card in-store video. Undated. Umatic. TRT: 0:30
Box 59
One Card rev. 1996. Umatic. TRT: 0:30(2 copies)
Box 60
One Card rev. 1996. VHS. TRT: 0:30
Box 60
Life After 65. 1996. Umatic. TRT: 1:30(2 copies)
Box 60
Life After 65. 1996. VHS. TRT: 1:30
Box 60
Securities and Futures Commission. Bull. 1997. Umatic. NTSC. TRT: 0:30
Box 60
Security BanCorp. Video Brand Personality. 1986. Umatic. TRT: 3:50
Box 60
Sesame Street. Segments: Fruita Manzana (reel 1071); Muppets--Bilingual Fruit Song (reel 1091). 1987. Umatic. TRT: 30:00
Box 60
Catalog: Design Book. 1980. Umatic. TRT: 1:00
Box 60
Free Catalog. Undated. Umatic. TRT: 1:00
Box 60
Rugs. Undated. Umatic. TRT: 1:00
Box 60
Shop Rite. Mastercard spot. 1996. Umatic. TRT: 0:30
Box 60
5 spots: Togetherness versions. Undated. Umatic. TRT: 5:00
Box 61
12 spots: Whatever You Need; World Control versions. 1994. VHS. TRT: 12:00
Box 61
13 spots: What's Missing. 1998. Umatic. TRT: 13:00
Box 61
Ad Reel: February. 2000. Umatic. TRT: 60:00
Box 61
Ad Reel: March. 2000. Umatic. TRT: 60:00
Box 61
Ad Reel: April. 2000. Umatic. TRT: 60:00
Box 61
Ad Reel: May. 2000. Umatic. TRT: 60:00
Box 61
Basics. 25 spots. 1997. Umatic. TRT: 25:00
Box 61
Blockbusters. 1994. Umatic. TRT: 0:30
Box 61
Brand Presentation. Undated. Umatic. TRT: 60:00
Box 61
Creative presentation. 1995. VHS. TRT: 30:00(2 copies)
Box 61
Creative Services On-Air. 1995. Umatic. TRT: 60:00
Box 61
Disney Winter Survival. 1990. Umatic. TRT: 0:30
Box 61
DRTV Nov. 94 Campaign compilation. 1994. Umatic. TRT: 8:30
Box 61
First Quarter DRTV: Makin' News. 11 spots. 1992. Umatic. TRT: 11:00
Box 62
First Quarter DRTV: Makin' News. 24 spots. 1992. Umatic. TRT: 24:00
Box 62
First Quarter DRTV: Makin' News, Showtime and The Movie Channel Combined. 1992. Umatic. TRT: 1:00
Box 62
First Quarter DRTV: Reasons; Coming Soon. 1993. Umatic. TRT: 2:00
Box 62
Hartford: Overture. 1995. Umatic. TRT: 1:00(2 copies)
Box 62
Hiroshima. Undated. Umatic. TRT: 0:30
Box 62
January reel. 1996. Umatic. TRT: 53:00
Box 62
January Preview Break. 1996. Umatic. TRT: 25:06(2 copies)
Box 62
Mark Greenberg speech; World; Togetherness. 1996. Umatic. TRT: 3:00
Box 62
Mark Greenberg video dailies. 1996. Umatic. TRT: 10:00
Box 62
Multiplex reel. 1995. VHS. TRT: 60:00
Box 62
Restaurant; Spa; Hotel. 1995. Umatic. TRT: 5:00
Box 62
Screen test. 1991. Umatic. TRT: 1:00
Box 62
Summer reel: Makin' News, 28 spots. 1992. Umatic. TRT: 30:00
Box 63
The Whole Picture; TMC Combo. 1990. Umatic. TRT: 2:00
Box 63
TMC breaks. Undated. VHS. TRT: 75:00
Box 63
Togetherness. Undated. Umatic. TRT: 1:00(5 copies)
Box 63
Togetherness. Undated. VHS. TRT: 1:00(2 copies)
Box 63
Whatever You Need. 1994. Umatic. TRT: 1:00
Box 63
Whole Pix; Disney Winter Survival. 1991. Umatic. TRT: 4:00
Box 63
Whole Picture; Makin' News; Screentest; Reasons. 1994. Umatic. NTSC. TRT: 5:22
Box 63
Workout. 1995. Umatic. TRT: 1:00
Box 63
Workout. 1995. VHS. TRT: 1:00
Box 63
World. 1993. Umatic. TRT: 1:00
Box 63
Siemens. Toots Thielemanns: Bluesette. 1985. CD-ROM. TRT: Undetermined.
Box 64
Smoke Enders. Spots. 1981. Umatic. TRT: 6:00
Box 64
Socie. Title in Japanese. Undated. VHS. TRT: 1:00
Box 64
Socie World. Glamorous Slim. 1996. VHS. TRT: 0:30
Box 64
Blind Date. 2000. Umatic. TRT: 1:00
Box 64
Inside Story (Sony Trilogic; in Spanish). Undated. Umatic. TRT: 0:30
Box 64
Street Talk (Digital imaging guide). 2000. Umatic. TRT: 1:00
Box 64
Street Talk; Blind Date. 2000. Umatic. TRT: 2:00
Box 64
Southern Cross Healthcare (Australia). Spots. Undated. VHS. NTSC. TRT: 12:00(2 copies)
Box 64
Southland Corporation (7-Eleven). Share the Dream promotions. 1983. Umatic. TRT: 10:00
Box 64
Green Stamps: Gift Book (E. Eicoff & Company). 1985. Umatic. TRT: 1:30
Box 64
Green Stamps/Green Seals: Can Opener; Polaroid; Fan; Food Processor. 1988. Umatic. TRT: 4:00
Box 64
6 spots: S. F. 49ers; Phillies; Fenway; Buffalo Bills; Giants. Undated. Umatic. TRT: 11:00
Box 64
6 spots: S. F. 49ers; Phillies; Fenway; Superbowl. Undated. Umatic. TRT: 11:00
Box 64
7 spots: Coast/Bird; No Video Ali; How to Talk; Fans/Football; Unfair/Football; Huddle; Talk. 1990. Umatic. TRT: 14:00(2 copies)
Box 64
ACC Dream Team/Tobacco Road. Undated. Umatic. TRT: 2:00(2 copies)
Box 65
Being There. 1982. Umatic. TRT: 2:00
Box 65
Big Deal; Bobby and Teri; Dungeon. 1987. Umatic. TRT: 6:00
Box 65
Bodies/Weights; Results/Weights. 1990. Umatic. TRT: 6:00
Box 65
Buffalo Bills. 1991. Umatic. TRT: 2:00
Box 65
Christmas Santa. 1980. Umatic. TRT: 2:00
Box 65
Chronology/Ali. 1991. Umatic. TRT: 6:00
Box 65
Colorado Rockies. Undated. Umatic. TRT: 3:00
Box 65
Come Fly with Me. 1990. Umatic. TRT: 2:00
Box 65
Control Booth. 1984. Umatic. TRT: 2:00
Box 65
Cup/Rangers. 1995. Umatic. TRT: 1:00
Box 65
Detroit Lions. Undated. Umatic. TRT: 2:00
Box 65
Derrick Follbxrs. 1995. Umatic. TRT: 2:00
Box 65
Developing Tray. 1980. Umatic. TRT: 2:00
Box 65
Don't Let the Ball Drop. 1985. Umatic. TRT: 4:00
Box 66
Don't Miss Misses. 1989. Umatic. TRT: 2:00
Box 66
Drama; Great Plays; Football Expert; Sports Bag. 1982. Umatic. TRT: 9:00
Box 66
Eleven for One. 1980. Umatic. TRT: 3:00
Box 66
Exercise Video/Bodies w/Weights. 1990. Umatic. TRT: 4:00
Box 66
Exercise Video/Bodies w/Weights. 1990. Umatic. TRT: 3:00
Box 66
Expert; Drama; Broadcast Booth. 1983. Umatic. TRT: 10:00
Box 66
Family Ties. Undated. Umatic. TRT: 2:00
Box 66
Father and Son. Undated. Umatic. TRT: 2:00(2 copies)
Box 66
Father and Son; Winning Number; Broadcast Booth. Undated. Umatic. TRT: 6:00(2 copies)
Box 66
Father's Day Home Movies. 1990. Umatic. TRT: 3:00(2 copies)
Box 66
First Round Draft Choice. 1984. Umatic. TRT: 2:00
Box 66
Football Expert. 1982. Umatic. TRT: 12:00
Box 67
Giants. Undated. Umatic. TRT: 3:00
Box 67
Gift Box. 1980. Umatic. TRT: 2:00
Box 67
Gift Box. 1979. Umatic. TRT: 6:00
Box 67
Great Debate. 1988. Umatic. TRT: 4:00
Box 67
Here It Comes. 1981. Umatic. TRT: 11:00
Box 67
Holiday Quiz; Electronic Dept. ; Hidden R Larry. 1991. Umatic. TRT: 6:00
Box 67
Indiana Hoosiers. Undated. Umatic. TRT: 1:00
Box 67
Inside Baseball. Undated. Umatic. TRT: 4:00
Box 67
Inside Sports. Undated. Umatic. TRT: 6:00
Box 67
Instant Replay. 1981. Umatic. TRT: 3:00
Box 67
Joe Montana. Undated. Umatic. TRT: 1:00
Box 67
Jordan Thrill Pk. 1995. Umatic. TRT: 2:00
Box 67
Locker Room. Undated. Umatic. TRT: 2:00
Box 67
M. Jordan. 1993. Umatic. TRT: 3:00
Box 67
Main Event; Street Scenes; 1 Size Fits All. 1990. Umatic. TRT: 12:00
Box 68
Miami Dolphins; Pittsburgh Steelers. Undated. Umatic. TRT: 4:00
Box 68
Mind Games; NFL Choice; Dream Team. 1992. Umatic. TRT: 6:00
Box 68
Mind Read. 1992. Umatic. TRT: 1:00
Box 68
Mr. Butkus. Undated. Umatic. TRT: 8:00
Box 68
Mr. Christmas; How to Shop for Christmas. 1987. Umatic. TRT: 4:00
Box 68
Multi-reel. Undated. Umatic. TRT: 8:00
Box 68
North Carolina. 1993. Umatic. TRT: 3:00
Box 68
N. Y. Giants. 1991. Umatic. TRT: 2:00(2 copies)
Box 68
Olympic Christmas. 1983. Umatic. TRT: 2:00
Box 68
Philadelphia/Year in Sports; 1992. Umatic. TRT: 4:00
Box 68
Phone Store; Video Store. 1988. Umatic. TRT: 24:00
Box 68
Pro Football Special. Undated. Umatic. TRT: 2:00
Box 68
Referee School. 1987. Umatic. TRT: 5:00
Box 69
Referee School; Video Store. 1987. Umatic. TRT: 4:00
Box 69
Ripping Papers; Feelings/Facts. 1991. Umatic. TRT: 4:00(2 copies)
Box 69
Rosie. 1982. Umatic. TRT: 4:00
Box 69
Serious Fans. 1982. Umatic. TRT: 6:00
Box 69
She Got Thrill. 1993. Umatic. TRT: 2:00
Box 69
Sig/Slams and Card. 1991. Umatic. TRT: 2:00
Box 69
Sneak Preview. 1990. Umatic. TRT: 2:00
Box 69
Sneaker Store. 1990. Umatic. TRT: 2:00
Box 69
Son of Night Stalker. Undated. Umatic. TRT: 2:00
Box 69
Special Announcement . 1982. Umatic. TRT: 1:30
Box 69
Sports Bag. 1982. Umatic. TRT: 6:00
Box 69
Sports Hotline. 1990. Umatic. TRT: 1:30(2 copies)
Box 69
Staying on Top. 1986. Umatic. TRT: 4:00
Box 70
Sugar Bowl. 1993. Umatic. TRT: 1:00
Box 70
Superstar Control. 1990. Umatic. TRT: 2:00
Box 70
Tell Her; Mind Read. 1992. Umatic. TRT: 4:00
Box 70
The Harmons. 1986. Umatic. TRT: 18:00
Box 70
The Harmons. 1986. Umatic. TRT: 2:00
Box 70
Thriller; New Dunks. 1989. Umatic. TRT: 2:00
Box 70
Timings; Gift. 1990. Umatic. TRT: 6:00
Box 70
Timing; Results; Signatures; Chronology. Undated. Umatic. TRT: 10:30
Box 70
Top Cats. 1995. Umatic. TRT: 1:00(2 copies)
Box 70
Total Access. 1995. Umatic. TRT: 2:00
Box 70
Tyson Fight Card. 1991. Umatic. TRT: 2:00
Box 70
Untitled commercial. 1993. Umatic. TRT: 5:00
Box 70
Various: Sneak Preview; Doubt; Sneaker; Dazzling Dunks. 1989. Umatic. TRT: 28:00
Box 70
Various: 49ers Superbowl. 1995. Umatic. TRT: 28:00
Box 71
Various: Nebrask National Champs. 1996. Umatic. TRT: 10:00
Box 71
Video Party: Bif Bam Boom. 1989. Umatic. TRT: 2:00
Box 71
Video Party: Super Duper Baseball Bloopers. 1989. Umatic. TRT: 2:00
Box 71
Video Store/Follies; Sneak Preview. 1988. Umatic. TRT: 4:00
Box 71
Video Store: NFL Hits. 1988. Umatic. TRT: 6:00
Box 71
When It Was Game. 1994. Umatic. TRT: 1:00
Box 71
Wired for Sound; Ripping Papers. 1991. Umatic. TRT: 6:00
Box 71
Xmas. 1991. Umatic. TRT: 3:00
Box 71
Xmas RO-2. 1992. Umatic. TRT: 1:00
Box 71
Xmas Story Year in Sports; Mind Readers; Tell Her. 1992. Umatic. TRT: 6:00
Box 71
Year in Sports. 1980. Umatic. TRT: 2:30
Box 71
Year in Sports. 1980. Umatic. TRT: 3:00
Box 71
Kids; Read. 1993. Umatic. TRT: 8:00(2 copies)
Box 71
Parents. 1992. Umatic. TRT: 3:00
Box 72
Starmedia. 2 spots (Spanish and Portuguese). Undated. Umatic. TRT: 1:00
Box 72
Stephen Kessler. Birch Street Gym. Undated. VHS. TRT: 120:00
Box 72
Compile. Undated. VHS. TRT: 10:00
Box 72
Mrs. Hadlow. Undated. Betacam SP. TRT: 0:30(2 copies)
Box 72
Spots. 1996. Umatic. TRT: 5:00
Box 72
Spots. 1996. Betacam SP. NTSC. TRT: 5:00
Box 72
Spots. 1997. Umatic. TRT: 0:45
Box 72
Spots. 1997. Betacam SP. NTSC. TRT: 0:45
Box 72
TV commercials. 1995. VHS. TRT: 2:00
Box 72
Sunkist. Gremlins II trade video. 1989. Umatic. TRT: 4:30
Box 72
Executive Edition: County Market Profile; Pulse of ECR; SI Forum; SI Global Report; IRI Corner. 1994. VHS. PAL. TRT: 30:00
Box 72
Special Report: Targeting Critical Trends within the Food Distribution Industry. Kraft General Foods: Price Segmentation, Balancing Ice Cream's Turns and Profits. 1993. VHS. TRT: 30:00
Box 72
Video Category Review: Yogurt, The Cultural Revolution. Kraft General Foods. 1992. VHS. TRT: 30:00
Box 72
Early; Combo; Wheel Early; Fruit Cake; Assortment; Late 60. 1981. Umatic. TRT: 15:00
Box 72
Fireside; Mouse Poster; Long Early Bird; Heavens; Short Bird Lift; Readers Digest. 1981. Umatic. TRT: 10:00
Box 72
Free Catalog/Free Cheese. Undated. Umatic. TRT: 0:30
Box 72
Heavens; Long Early Bird; Short Bird Lift; Fireside; Mouse Poster; Readers Digest. 1981. Umatic. TRT: 3:00
Box 72
Sunday Daily Papers. 1981. Umatic. TRT: 0:30
Box 72
TV Guide/Tabloid Insert/Cat/In Home. 1980. Umatic. TRT: 10:00(2 copies)
Box 73
Sydney Saga Holidays (Australia). Spot. 1988. Umatic. TRT: 1:00
Box 73
Tabcorp. Sports Betting: Wanna Bet On It? 1997. Umatic. PAL. TRT: 0:30(2 copies)
Box 73
See the Music. 1991. VHS. NTSC. TRT: 0:45
Box 73
Star Wars promotion: Winneker presentation. 1997. Umatic. TRT: 5:00(2 copies)
Box 73
Taco Bell Today video magazine. 1993. Umatic. TRT: 30:00
Box 73
Teach for America. Avid On-Line. 1997. Umatic. TRT: 6:22
Box 73
Ted Bates Advertising. 17 spots. Undated. Umatic. TRT: 20:00
Box 73
TED Conferences. TEDSell presentation discs. 1996. CD-ROM. TRT: Undetermined.
Box 73
7 spots. Undated. Umatic. TRT: 5:00
Box 73
7 spots. Undated. Betacam SP. TRT: 10:00
Box 73
2 spots. Undated. Umatic. TRT: 4:00
Box 73
Tetra Pak. Commercials (Bogota, Moscow). Undated. Umatic. TRT: 30:00
Box 74
The Great Yogo Heist (Australia). Spot. Undated. Umatic. NTSC. TRT: 0:30(2 copies)
Box 74
the Scholarship Book. Spots. 1996. Umatic. TRT: 6:00
Box 74
The Television Register (England). Direct Line commercials. 1996. Umatic. TRT: 10:00
Box 74
60 Years. 1983. Umatic. TRT: 0:30
Box 74
How'd They Do It? 1986. Umatic. TRT: 2:00
Box 74
Moment in Time; It's For Me. 1987. Umatic. TRT: 4:00
Box 74
No Matter Where You Live. 1985. Umatic. TRT: 1:30
Box 74
Sports, Inc. animatics. Undated. Umatic. TRT: 8:00
Box 74
7 spots: Real People; Vincent Price; Epic of Flight; Vietnam Library; Vietnam Experience; Old West. 1985. Umatic. TRT: 14:00(2 copies)
Box 74
American Country. Undated. Umatic. TRT: 3:00
Box 74
American Country. Undated. Umatic. TRT: 3:00
Box 74
American Country Christmas. Undated. Umatic. TRT: 3:00
Box 74
Animatics. Undated. Umatic. TRT: 30:00
Box 75
Captain's Cabin. 1979. Umatic. TRT: 1:30
Box 75
Christmas Faces. 1981. Umatic. TRT: 4:00
Box 75
Civil War: Gettysburg. 1987. Umatic. TRT: 1:00
Box 75
Civil War: Secedes. 1984. Umatic. TRT: 3:00
Box 75
Computers. 1987. Umatic. TRT: 2:00
Box 75
Computers; Understanding Computers. 1988. Umatic. TRT: 8:00
Box 75
Demolition Family. 1980. Umatic. TRT: 1:30
Box 75
Designing Your Garden; Perennials. Undated. Umatic. TRT: 4:00
Box 75
Direct Response TV: 24 commercials. 1988. Umatic. TRT: 60:00
Box 75
Dismissed; Orson Welles Boobie Chew. 1989. Umatic. TRT: 2:00
Box 75
Enchanted World: Animals; Climb. 1985. Umatic. TRT: 4:00
Box 75
Enchanted World: Curl Up with the Papers. 1985. Umatic. TRT: 1:00
Box 75
Enchanted World: Superstitious Origins. 1987. Umatic. TRT: 2:00
Box 75
Enchanted World: You May Never Return. 1986. Umatic. TRT: 2:00
Box 75
Epic of Flight: 21 spots. 1985. Umatic. TRT: 42:00
Box 76
Epic of Flight: Bomber Run. 1981. Umatic. TRT: 2:00
Box 76
Epic of Flight: Bomber Run. 1983. Umatic. TRT: 3:30
Box 76
Epic of Flight: Carrier War. 1982. Umatic. TRT: 3:00
Box 76
Epic of Flight: Fighting Jets. 1988. Umatic. TRT: 6:00
Box 76
Fix It Couple. 1986. Umatic. TRT: 2:00
Box 76
Fix It Simple. Undated. Umatic. TRT: 3:00
Box 76
Fix It Yourself Couple; Old West, Jack Palance; Enchanted World; Vietnam Experience. Undated. Umatic. TRT: 12:00
Box 76
Fix It Yourself: Very Simple; The Drip; Easy Way. 1990. Umatic. TRT: 6:00
Box 76
Fix It Yourself: Zap. 1988. Umatic. TRT: 1:00
Box 76
Forces of the Planet. 1987. Umatic. TRT: 4:00
Box 76
Forces of the Planet; Earthquake. Undated. Umatic. TRT: 5:30
Box 76
Forces of the Planet non-premium. 1981. Umatic. TRT: 6:00
Box 76
Good Cook: Adventure/Poultry; Adventure/Cakes. 1986. Umatic. TRT: 6:00
Box 76
Good Cook: Ann's Apron; Home Repair. 1983. Umatic. TRT: 6:00
Box 76
Good Cook: Cooking Demonstration. 1982. Umatic. TRT: 2:00
Box 77
Good Cook: Great Chefs. Undated. Umatic. TRT: 3:00
Box 77
Good Cook: Poultry. 1980. Umatic. TRT: 2:00
Box 77
Good Cook: Serious. 1985. Umatic. TRT: 4:30
Box 77
Great Ages of Man. 1978. Umatic. TRT: 1:00
Box 77
Great Meals in Minutes: Man; Woman. 1985. Umatic. TRT: 6:00(2 copies)
Box 77
Healthy Home Cooking. 1986. Umatic. TRT: 4:00
Box 77
Healthy Home Cooking: Garden. 1985. Umatic. TRT: 3:30
Box 77
Home Improvement Library: Cards and Letters. 1987. Umatic. TRT: 3:00
Box 77
Home Repair. 1989. Umatic. TRT: 3:00
Box 77
Home Repair: Can You Do This; Plumbing; New Living Spaces; Basic Wiring. 1981. Umatic. TRT: 8:00(2 copies)
Box 77
Home Repair: Home Repair; Home Repair Vila; Kitchens and Bathrooms; New Living Spaces. 1988. Umatic. TRT: 8:00
Box 77
Home Repair: If I Had a Hammer; Home Repair Bob Vila. 1985. Umatic. TRT: 4:00
Box 77
Home Repair: One Man Job. 1986. Umatic. TRT: 2:00
Box 78
Home Repair: Stop Saying Support. 1983. Umatic. TRT: 1:00
Box 78
Home Repair: Strobe Hammer. 1980. Umatic. TRT: 4:00
Box 78
Home Repair: Surprise K&B. 1985. Umatic. TRT: 2:00(2 copies)
Box 78
Home Repair: Vila/Dreamhouse; Fix-It Vila Testimonial. 1989. Umatic. TRT: 6:00
Box 78
Home Repair: Wiring; Plumbing. 1980. Umatic. TRT: 4:00
Box 78
Home Repair: You Can Do It; Do It. 1981. Umatic. TRT: 3:00
Box 78
Home Repairs; Civil War. 1984. Umatic. TRT: 6:00
Box 78
How Could It Happen; Knowing Them. 1990. Umatic. TRT: 4:00
Box 78
Library of Curious and Unusual Facts. Undated. Umatic. TRT: 3:00
Box 78
Martial Arts Expert. 1980. Umatic. TRT: 1:30
Box 78
Mysteries Dismissed. 1987. Umatic. TRT: 2:00
Box 78
Mysteries of the Unknown: Explain It. Undated. Umatic. TRT: 2:00
Box 78
Mysteries of the Unknown: Explain It. Undated. Umatic. TRT: 3:00
Box 78
Nazis. 1985. Umatic. TRT: 3:00
Box 79
Library of Curious and Unusual Facts: Imagine. 1990. 1" video reel. TRT: 4:30
Box 79
Mysteries of the Unknown: Dismissed Mystic Places. 1987-1989. 1" video reel. TRT: 2:00(2 reels)
Box 79
Mysteries of the Unknown: Explain It. 1988-1989. 1" video reel. TRT: 2:00(4 reels)
Box 79
Old West: Belt Buckle. 1988. Umatic. TRT: 2:00
Box 79
Old West: Ghost Saloon. 1981. Umatic. TRT: 8:00
Box 79
Pasta Wrap Serious. 1985. Umatic. TRT: 2:00
Box 79
Planet Earth: Two Farmers. 1985. Umatic. TRT: 1:40
Box 79
Push Ups; Thermogram. 1980. Umatic. TRT: 3:00
Box 80
Real Joe If You Can Intro. 1991. Umatic. TRT: 6:00
Box 80
Real People: Vincent Price Ghost. 1984. Umatic. TRT: 2:00
Box 80
Secret War. 1982. Umatic. TRT: 4:00
Box 80
Secret War. 1983. Umatic. TRT: 4:00
Box 80
Seeing the Unseen. 1987. Umatic. TRT: 1:20
Box 80
Third Reich: Personalities. 1988. Umatic. TRT: 2:00(2 copies)
Box 80
Third Reich: Tomorrow; Excuses; Personalities. 1988. Umatic. TRT: 10:00
Box 80
Third Reich: Violinist; Personalities. Undated. Umatic. TRT: 4:00
Box 80
Understanding Computers: Lend a Hand. Undated. Umatic. TRT: 4:00
Box 80
Vietnam Experience: Slow Motion; Flag. 1984. Umatic. TRT: 6:00
Box 80
Vietnam Experience: These Were the Times. 1986. Umatic. TRT: 2:00
Box 80
Vietnam Library: Real Soldiers. 1983. Umatic. TRT: 3:30
Box 80
Vietnam Series: Dear America. 1986. Umatic. TRT: 2:00
Box 80
Voyage. Undated. Umatic. TRT: 3:00
Box 81
Voyage Through the Universe. 1990. Umatic. TRT: 1:00
Box 81
What's Vietnam? 1987. Umatic. TRT: 10:00
Box 81
You've got It Made. 1982. Umatic. TRT: 7:00
Box 81
6 spots: Momentary Madness; Not Necessarily the News; Greatest Moments 60s. 1988. Umatic. TRT: 8:00
Box 81
9 spots: Time Flies. 1984. Umatic. TRT: 18:00
Box 81
10 spots: Expecting You; Reader; Time Flies; 1986. Umatic. TRT: 20:00
Box 81
10 spots: Ultronic Comm. ; Designer Phone; Phone Globe; Phone Memoboard; Cassette Deck; Desk; Great Moments 60s; Time Man; Fab Century Book; Coffee Maker. 1989. Umatic. TRT: 10:00
Box 81
1890--A New Year. 1979. Umatic. TRT: 1:00
Box 81
All Year Long. 1987. Umatic. TRT: 5:00
Box 81
Almanac premium. 1979. Umatic. TRT: 5:00
Box 81
Almanac update; Election Pitch. Undated. Umatic. TRT: 6:00
Box 81
American Presidents; Horseback; President. 1976. Umatic. TRT: 8:00
Box 81
Ask Me Anything. Undated. Umatic. TRT: 2:00
Box 81
Atlas. 1980. Umatic. TRT: 3:00
Box 81
Atlas of the Body. 1981. Umatic. TRT: 8:00
Box 82
Bookstore. 1989. Umatic. TRT: 2:00
Box 82
Building the Phone. 1988. Umatic. TRT: 1:00
Box 82
Building the Phone II. 1988. Umatic. TRT: 2:00
Box 82
Christmas Faces. 1984. Umatic. TRT: 6:00
Box 82
Don't Miss 1980. 1979. Umatic. TRT: 2:00
Box 82
Editorial Room. 1982. Umatic. TRT: 2:00
Box 82
Enchanted World; Time Flies. Undated. Umatic. TRT: 6:00
Box 82
Faces '82. 1981. Umatic. TRT: 1:00
Box 82
Faces '82; Anticipation. Undated. Umatic. TRT: 8:00
Box 82
Fall '80 Atlas. 1980. Umatic. TRT: 6:00
Box 82
Fireplace '81. 1981. Umatic. TRT: 9:00
Box 82
Gorbachev; Ethics; Leadership. 1988. Umatic. TRT: 1:30
Box 82
Hard Sell. 1982. Umatic. TRT: 1:00
Box 82
Historical tape: 15 commercials. 1986-1987. Umatic. TRT: 20:00
Box 82
I Understand. 1984. Umatic. TRT: 1:30
Box 83
I'll Take It. 1984. Umatic. TRT: 10:00
Box 83
I'll Take It; Reason. 1985. Umatic. TRT: 10:00
Box 83
I'll Take It; Time Flies. 1984. Umatic. TRT: 10:00
Box 83
It's For Me. 1988. Umatic. TRT: 8:00
Box 83
It's Here Someplace. Undated. Umatic. TRT: 2:00
Box 83
Jan. '81 preprint support. 1980. Umatic. TRT: 0:30
Box 83
Jenny/FM Radio--Liberty Pin. 1985. Umatic. TRT: 10:00
Box 83
JFK; LBJ; CNN Year in Review; 80s Greed Decade. 1993. Umatic. TRT: 8:00
Box 83
Kitchen; Professor. 1982. Umatic. TRT: 1:00
Box 83
Magazine with Everything; Time Flies. 1983. Umatic. TRT: 4:00
Box 83
Magazine with Everything; Time Flies. 1982. Umatic. TRT: 2:00(2 copies)
Box 83
Magazine with Everything; Time Flies. 1983. Umatic. TRT: 6:00
Box 83
Meet the Mailman. 1982. Umatic. TRT: 10:00
Box 83
Moment of Time. 1988. 1" video reel. TRT: Undetermined.
Box 84
Moment of Time; It's For Me. 1987. 1" video reel. TRT: 4:00
Box 84
Moment of Time; It's For Me. 1987. Umatic. TRT: 4:00
Box 84
Nancy. 1987. Umatic. TRT: 0:30
Box 84
News Bureaus. 1981. Umatic. TRT: 6:00
Box 84
No Matter Where You Live; What's In the Box; I'll Take It Again. 1985. Umatic. TRT: 6:00
Box 84
Participate. 1987. Umatic. TRT: 5:00
Box 84
Premium tester spots: 14 spots. 1988. Umatic. TRT: 18:00
Box 84
Search; Be Right Back. 1988. Umatic. TRT: 12:00
Box 84
Selected direct response tv commercials. 1978-1979. Umatic. TRT: 26:00
Box 84
Sons; Walkabout; I Understand. 1984. Umatic. TRT: 6:00
Box 84
The News. 1980. Umatic. TRT: 8:00
Box 84
The Trunk. 1987. Umatic. TRT: 2:00
Box 85
The Trunk. 1987. Umatic. TRT: 4:00
Box 85
Throw Away. Undated. Umatic. TRT: 6:00
Box 85
Time Flies; Deluge; Avalanche. 1984. Umatic. TRT: 6:00
Box 85
Time Flies; Magazine with Everything. Undated. Umatic. TRT: 4:00
Box 85
Time Flies; After the Deluge; Ill Fated Tanker; Newsfolks; Revolving Door. Undated. Umatic. TRT: 6:00
Box 85
Time Flies reel 2: 20 spots. 1985. Umatic. TRT: 40:00
Box 85
Time Flies, Saturday Night Live version. 1985. Umatic. TRT: 5:00
Box 85
Time Flies; Turn Turn Turn. 1987. Umatic. TRT: 18:00
Box 85
Time Flies with alternate wrap, spots 2-26. 1986. Umatic. TRT: 60:00
Box 85
Time Flies with wrap. Undated. Umatic. TRT: 1:00
Box 85
Time Flies with wrap clock phone: 26 spots. 1986. Umatic. TRT: 52:00
Box 85
Time in a Bottle. 1981. Umatic. TRT: 2:00
Box 85
Time in a Bottle; Wilderness; I'll Take It; Time Flies; It's Here Someplace; Time Has Come; Time Well Spent; Turn Turn Turn; Premium Time; Not for Sale; Gorbachev; Ethics; Leadership. 1988. Umatic. TRT: 26:00
Box 85
Time in a Shorter Bottle. 1981. Umatic. TRT: 1:00
Box 85
Turn Turn Turn. 1987. Umatic. TRT: 2:00
Box 86
Turn Turn Turn. 1987-1988. Umatic. TRT: 8:00(2 copies)
Box 86
Untitled commercial. 1982. Umatic. TRT: 2:00
Box 86
Why Not Subscribe; Magazine with Everything; Pac Man; Time Quiz; Wilderness. 1982. Umatic. TRT: 10:00
Box 86
Wilderness. 1982. Umatic. TRT: 1:00
Box 86
Wilderness/Bookends. 1982. Umatic. TRT: 3:00
Box 86
Year in Review. Undated. Umatic. TRT: 10:00
Box 86
Life Magazine: Africa. 1995. Umatic. TRT: 14:00
Box 86
Life Magazine: Moments--Nature. 1993. Umatic. TRT: 1:00
Box 86
Life Magazine: Moments--Nature; Camelot. 1993. Umatic. TRT: 4:00
Box 86
Tops Markets. How Amazing; How Picky; How Lean. 1996. VHS. TRT: 1:30
Box 86
Toys R Us. Spots. Undated. Umatic. TRT: 3:00
Box 86
Travelers Insurance. Current Travelers Group Advertising. 1998. Umatic. TRT: 2:45
Box 86
Turner Entertainment. Best of MGM/UA Home Video: Autant en Emporte Le Vent (Gone With The Wind). 1990. VHS. TRT: 214:00
Box 86
Direct Marketing Workshop. Undated. Umatic. TRT: 5:00
Box 87
Spots. Undated. Umatic. TRT: 30:00
Box 87
WRK house copy. Undated. Umatic. TRT: 5:00
Box 87
TV Fuji. Millennium Campaign with Mr. Bean (WCJ Frankfurt). Undated. VHS. NTSC. TRT: 1:30
Box 87
Anthea Disney spots. Undated. VHS. TRT: 4:30
Box 87
Chiat/Day/Mojo spots. Undated. VHS. TRT: 3:00
Box 87
Commercials. 1991. Umatic. TRT: 2:00
Box 87
Decoder Sweepstakes. 1992. Umatic. TRT: 0:30
Box 87
TV Discount; Cable Discount. 1991. Umatic. TRT: 1:00
Box 87
United Artists spots. Undated. VHS. TRT: 8:30
Box 87
TVA. O melhor da TV mundial no conforto e segurança da sua casa. WCJ Brasil. Undated. VHS. TRT: 20:00
Box 87
Wireless Cable TV Paid TV Subscription: Dinorah. Undated. Umatic. TRT: 1:30
Box 87
Wireless Cable TV Paid TV Subscription: Dinorah. Undated. Betacam SP. TRT: 1:30
Box 87
Breakfast reel. Undated. Umatic. TRT: 5:00(2 copies)
Box 87
Demo reel. Undated. VHS. TRT: 12:15
Box 87
Demo reel short version. 1995. VHS. TRT: 7:20(2 copies)
Box 87
Infomercial demo reel. Undated. VHS. TRT: 13:20(2 copies)
Box 87
Infomercial demo reel. 1994. VHS. NTSC. TRT: 15:00
Box 87
Quick Cut historical reel. Undated. VHS. TRT: 9:04(2 copies)
Box 87
United Airlines. VIF Services Center. 1996. Umatic. TRT: 5:00
Box 88
Dear Dad. 1988. Umatic. TRT: 1:30
Box 88
Freedom Isn't Free. 1988. Umatic. TRT: 1:00
Box 88
Full Time Pride. 1996. Umatic. TRT: 1:00
Box 88
Full Time Pride. 1996. D2TRT: 1:00
Box 88
Next Step. 1999. Umatic. TRT: 1:00
Box 88
Survey 11. 1993. Umatic. TRT: 0:15
Box 88
Tribute. Undated. Umatic. TRT: 1:00
Box 88
Uniform. Undated. Umatic. TRT: 1:00
Box 88
United States Postal Service (USPS)
Box 88
1990 Cheers promo. 1990. Umatic. TRT: 10:14
Box 88
Alaska. 1991. Umatic. TRT: 1:30
Box 88
All Services: Anthem; Jets; Saturday; Drop Off; Hot Rod Mail; Olympic Sponsorship. Undated. Umatic. TRT: 5:28
Box 88
Anthem. 1990. Umatic. TRT: 1:00
Box 88
BMAU video; New Rates Meeting. 1990. Umatic. TRT: 18:00
Box 89
BRMAS--Business Reply Mail Accounting System. Undated. Umatic. TRT: 10:53
Box 89
Check It Out. 1995. VHS. TRT: 30:00
Box 89
Complete Addressing Manager's October Event. 1990. VHS. TRT: 30:00(2 copies)
Box 89
Corporate Initiative/Worldpost. 1991. Umatic. TRT: 7:40
Box 89
Creative reel: 20 spots. 1996. Umatic. TRT: 10:00
Box 89
Dramatic Moments in Olympic Games History--Winning Strategies. Undated. Umatic. TRT: 20:00
Box 89
Express Mail: Airplane/Letter Carrier; Cloud. 1988. Umatic. TRT: 0:55
Box 89
Express Mail: Blondie. 1989. Umatic. TRT: 6:00
Box 89
Express Mail case history. Undated. Umatic. TRT: 10:00
Box 89
Express Mail International: Global; Madrid. 1992. Umatic. TRT: 1:00
Box 89
Express Mail International: Global Version B. 1991. Umatic. TRT: 10:00
Box 89
Express Mail International: Madrid Version B. 1991. Umatic. TRT: 10:00
Box 89
Express Mail: Iron Legs; Emerson; Olson; Two/CC; Torch II. 1991. Umatic. TRT: 3:30
Box 89
Express Mail: Pick-Up Truck. 1990. Umatic. TRT: 2:00
Box 89
Express Mail/Priority Mail: Moving Van. 1992. Umatic. TRT: 0:30
Box 90
Express Mail Sales Service. Undated. Umatic. TRT: 3:30
Box 90
Express Mail: San Jose Telemarketing. Undated. Umatic. TRT: 30:00
Box 90
Express Mail: Speedy Hub. Priority Mail: Overkill. 1994. Umatic. TRT: 1:00
Box 90
Express Mail Service FY '89 Marketing Video: We Deliver. 1988. Umatic. TRT: 30:00
Box 90
From Cave to Computer: A Short History of Mail Preparation. 1991. Umatic. TRT: 10:00
Box 90
FSN App. 1995. Umatic. TRT: 30:00
Box 90
Going Beyond Yabbit. 1993. Umatic. TRT: 40:46
Box 90
Going Beyond Yabbit. 1992. VHS. TRT: 60:00
Box 90
Growing Your Business with Advertising Mail. Undated. VHS. TRT: 37:00
Box 90
Holiday Promotion: When Is a Stamp; Santa's Workshop; Fireplace; Boots and Gloves. 1993. Umatic. TRT: 2:30
Box 90
Holiday TVCs: Tutus; Fireplace. 1992. Umatic. TRT: 1:00
Box 90
Home Based Business Program: Understanding Home Based Businesses. 1996. VHS. TRT: 15:00
Box 90
How to Succeed in Business By Using Complete Addressing and Bar Codes. Undated. Umatic. TRT: 13:00
Box 90
Interactive Post Office System work in progress. Undated. Umatic. TRT: 5:00
Box 90
It's Coming. 1991. Umatic. TRT: 0:30
Box 90
Mailcom booth video: Promo; Booth #130. 1996. VHS. TRT: 2:54
Box 91
Manifest Mailing System. Undated. Umatic. TRT: 8:10
Box 91
Marketplace Demand for Quality First-Class Mail Service. 1989. VHS. TRT: 4:30
Box 91
Nashua/York at the Eagle Hub. 1993. Umatic. TRT: 3:54
Box 91
National Postal Forum: Commercial priority loop. 1996. Betacam SP. TRT: 60:00
Box 91
National Postal Forum: Philadelphia spot loop. 1995. Umatic. TRT: 5:00
Box 91
National Postal Forum video. 1994. Umatic. TRT: 5:21(2 copies)
Box 91
Open for Business. 1992. VHS. TRT: 6:00
Box 91
Partnership for Profit. 1993. Umatic. TRT: 10:00
Box 91
Philately: Stuck on Stamp Dinosaur; Dinosaurs. 1989. Umatic. TRT: 1:00
Box 91
Philately: When Is A Stamp; Rock 'n Roll; Broadway Musicals; Joe Louis; Holiday/When Is A Stamp; Country and Western; Youth Classics. Undated. Umatic. TRT: 3:00
Box 91
Postal Forum: Taking Our Cue from You with Tim Conway. Undated. Umatic. TRT: 39:00
Box 91
Products and Services: Anthem. 1988. Umatic. TRT: 1:30
Box 91
Promise of BRMAS (Business Reply Mail Accounting System). Undated. Umatic. TRT: 7:30
Box 91
PSTN Broadcast. 1996. VHS. TRT: 60:00(3 copies)
Box 92
Public Service Jokes: Stutter; Purgatory; Window Sign; Rings Twice; Pit Bull. 1989. Umatic. TRT: 10:00
Box 92
Quality Job Performance Series. Undated. Umatic. TRT: 40:00
Box 92
Retail Marketing: Exciting Breakthroughs. 1992. Umatic. TRT: 3:14
Box 92
Screen Designs. 1994. VHS. TRT: 30:00
Box 92
Smart Card. 1996. Betacam SP. TRT: 60:00
Box 92
Smart Card National Postal Forum video loop. Undated. VHS. TRT: 60:00
Box 92
Smart Solutions. 1994. VHS. TRT: 15:00
Box 92
Spot loop. 1996. Betacam SP. TRT: 60:00(2 copies)
Box 92
Technology Innovations video. 1996. Umatic. TRT: 5:00
Box 92
The Eagle. 1987. Umatic. TRT: 13:01
Box 92
The Manifest Mailing System. Undated. VHS. TRT: 8:00(2 copies)
Box 92
Time Warner interactive FSN demo. 1995. VHS. NTSC. TRT: 26:35(2 copies)
Box 92
Trade Show Sales Training. 1996. Umatic. TRT: 5:03
Box 92
Tutus; Fireplace. Undated. Umatic. TRT: 1:00
Box 93
Undeliverable as Addressed Mail. Undated. Umatic. TRT: 8:47
Box 93
U. S. Postal Service Worldwide Services. 1993. VHS. TRT: 7:12
Box 93
U. S. Postmaster General interview, Good Morning America. 1993. VHS. TRT: 15:00
Box 93
USPS Today: An AIS Products and Services Revue. Undated. Umatic. TRT: 37:30
Box 93
USPS Today: An AIS Products and Services Revue. Undated. VHS. TRT: 37:30
Box 93
Video clips. Undated. Umatic. TRT: 8:15
Box 93
Wee Deliver: Stamp Out Illiteracy. 1990. VHS. TRT: 10:00
Box 93
Worldpost: Languages. Undated. Umatic. TRT: 0:30
Box 93
Worldpost: Olympic. 1992. Umatic. TRT: 7:12
Box 93
Worldpost: Trade show loop; Worldpost Forum loop. 1992. Umatic. TRT: 6:26
Box 93
Worlds of Challenge. Undated. Umatic. TRT: 7:12
Box 93
Worlds of Challenge. Undated. VHS. TRT: 7:12(2 copies)
Box 93
United Way. Compilation reel. 1993. Umatic. TRT: 5:00
Box 93
United Way of Rochester. Help Us Write a Success Story. Undated. Umatic. TRT: 30:00
Box 93
Unitel (Canada). Residential: 21 spots. 1996. VHS. TRT: 120:00
Box 93
Vernor's Soft Drink. New Kid in Town. 1986. Umatic. TRT: 0:30
Box 93
Video Arts. The Dreaded Appraisal: The Appraisal Video. Undated. VHS. TRT: 3:00
Box 94
PEAC tape by total sample and subgroup breaks. 1989. Umatic. TRT: 60:00
Box 94
PEAC Profiles by Total Sample/Subgroups Showtime Executions and Clutter. 1990. Umatic. TRT: 60:00
Box 94
Best of Montovani. 1980. Umatic. TRT: 2:00
Box 94
Big Bands Forever; Fabulous 50s. 1980. Umatic. TRT: 8:00
Box 94
Charlie Brown Storytellers. 1979. Umatic. TRT: 2:00
Box 94
Disney's Christmas All Time Favorites. 1981. Umatic. TRT: 3:00
Box 94
Faron Young 30th Anniversary. 1981. Umatic. TRT: 2:00
Box 94
Greatest Country. 1980. Umatic. TRT: 2:00
Box 94
John Schneider. 1981. Umatic. TRT: 4:00
Box 94
Mickey Mouse Disco. Undated. Umatic. TRT: 2:00(2 copies)
Box 94
Statler Country. 1981. Umatic. TRT: 2:00
Box 94
Walt Disney Christmas; Charlie Brown. Undated. Umatic. TRT: 5:00
Box 95
Walt Disney Picture Disc. 1981. Umatic. TRT: 2:00
Box 95
Spots. Undated. Umatic. NTSC. TRT: 5:00
Box 95
SVC Design (Gaasland WCJ). 1996. Betacam SP. PAL. TRT: 0:25
Box 95
VMS (Video Monitoring Services of America. Competitive commercials. Undated. Umatic. TRT: 135:00(5 tapes)
Box 95
Walgreens. Kolorkins (Grenada Adv. ). 1989. VHS. TRT: 0:10
Box 95
Disneyland: 30th Anniversary. 1985. Umatic. TRT: 2:00
Box 95
Disney Summer Magic. 1985. Umatic. TRT: 1:00
Box 95
Disney Video. 1996. VHS. TRT: 4:00
Box 95
Disney Video. 1996. Umatic. TRT: 4:00(2 copies)
Box 96
Disney World. 1986. Umatic. TRT: 6:00
Box 96
Snow White Commemorative. 1987. Umatic. TRT: 15:00
Box 96
Snow White Commemorative. 1987. Umatic. TRT: 30:00
Box 96
Walt Disney World: Globe. 1985. Umatic. TRT: 2:00
Box 96
Walt Disney World: Vacation Planner. 1985. Umatic. TRT: 2:00
Box 96
Certs: Comic Relief, sales meeting video with Bob Zmuda. 1993. VHS. TRT: 15:00
Box 96
Certs on-air promotion. Undated. Umatic. TRT: 15:00
Box 96
Certs: The Lunch/Certain; Party; Whoa Breath; Nick at Night. 1993. Umatic. TRT: 1:45
Box 96
Rascals: They're Here. 1988. VHS. TRT: 0:30
Box 96
Warwick Baker O'Neill. Addy Award Winners. 1998. Umatic. TRT: 60:00
Box 96
3 Voices; Snapshot. 1992. Umatic. TRT: 2:00
Box 96
Jan. ; Feb. ; Starter Kit; March Starter Kit. 1993. Umatic. TRT: 4:00
Box 96
March Starter Kit. 1993. Umatic. TRT: 1:00
Box 96
Personal/Scroll. 1992. Umatic. TRT: 0:30
Box 97
Personal Cuisine: Stopper. 1992. Umatic. TRT: 1:00
Box 97
Quick Start Diet Plan: Bathroom. Undated. Umatic. TRT: 0:30
Box 97
Quick Start Plus: Snapper (London). 1987. Umatic. TRT: 5:00
Box 97
Snapshoot; Brand New Woman; Personal Cuisine (Earle Palmer Brown). 1992. VHS. TRT: 2:30
Box 97
Some People. 1990. Audiocassette. TRT: 2:00
Box 97
General Reel, Summer/Fall. 1993. Umatic. TRT: 60:00
Box 97
Sound Design Reel. Undated. Umatic. TRT: 10:00
Box 97
Children's Story: Tell Me a Story. 1980. Umatic. TRT: 1:20
Box 97
Dial-A-Joke: Alien; Sleeping Beauty. 1980. Umatic. TRT: 1:00
Box 97
Dial-A-Joke: Vampire; Robot; Sleeping Beauty. 1979. Umatic. TRT: 1:30
Box 97
Assorted commercials. Undated. Umatic. TRT: 30:00
Box 97
A Televisao Levou 50 Anos Para Envoluir a Chegar Onde Esta Hoje. 1993. VHS. TRT: 15:00
Box 97
AT&T: Blocks; Clay; Panic Attack; Pay As You Go. 1-800-Flowers: Subpoena. Citibank: Old Ladies, Breakdance. Club Med. 2003. Umatic. TRT: 10:00
Box 97
Formerly Wunderman Cato Johnson. 1996. Umatic. TRT: 4:38
Box 97
Formerly Wunderman Cato Johnson. 1996. VHS. TRT: 4:38
Box 97
Magazine. Undated. Umatic. TRT: 30:00
Box 98
New Offices. 1989. Umatic. TRT: 10:00
Box 98
Richard Stollenwerck Training Segment--Enchanted World: Climb; Animals. Undated. Umatic. TRT: 10:00
Box 98
Screen Test Philadelphia. 1991. Umatic. TRT: 1:00
Box 98
Show reel: AT&T; Club Med; Xenical. 2003. VHS. TRT: 10:00
Box 98
The Beginnings of Direct Response TV/The Power of Direct Response Television. Popeel: Gadgets on Parade; Saturday Night Live, Larry the Lobster. Undated. Umatic. TRT: 10:00
Box 98
7-spot combo: Sony; AT&T; Geocities; Showtime; Quicken. 1999. Umatic. TRT: 6:00
Box 98
7 spots: Popeil; Columbia House; Sports Illustrated; Showtime; Weight Watchers; AT&T; American Express; Operation Welcome Home. 1993. Umatic. TRT: 9:30
Box 98
7-spot combo: Sony; AT&T; Geocities; Showtime; Quicken. 1999. Betacam SP. TRT: 6:00
Box 98
7-spot combo: AT&T; Army; First USA; Oxford Health; USPS; American Express. 1998. VHS. TRT: 15:00
Box 98
8-spot combo reel: Sears; Zeneca; American Express; AT&T. 1997. Umatic. TRT: 5:00
Box 98
9-spot combo: AT&T; MCI; Apple; ITT Hartford Insurance; Xerox; American Express. 1993. Umatic. TRT: 20:00
Box 98
9-spot combo: Citibank; AT&T; Oxford Health; Sears; Xerox; Geocities; Showtime. 1999. VHS. TRT: 15:00
Box 98
9-spot combo: Geocities; Oxford Health; Showtime; AT&T; Army; Propecia. 1999. VHS. TRT: 15:00
Box 98
10-spot combo: Army; American Express; Showtime; Citibank; Xerox; Columbia House; AT&T; Sears. `1999. VHS. TRT: 30:00(2 copies)
Box 98
11-spot combo: Xerox; AT&T; Oxford Health; Army; USPS; Sears; Columbia House; American Express. 1998. VHS. TRT: 15:00
Box 98
11-spot combo: Tut Totes; Time-Life Books; N. Y. Telephone; Columbia House; Merrill Lynch; AT&T; Citibank; Xerox; DuPont. 1999. VHS. TRT: 15:00
Box 98
12-spot combo: Columbia House; Time-Life Books; Sports Illustrated; American Express; Citibank; Quicken; AT&T. 1999. Betacam SP. TRT: 20:00
Box 98
30 Ways to Make More Time. 2001. VHS. TRT: 30:00
Box 98
100 of the Greatest Direct Response Television Commercials, Part A. Undated. VHS. TRT: 60:00
Box 99
12-spot combo: Columbia House; Time-Life Books; Sports Illustrated; American Express; Citibank; Quicken; AT&T. 1999. Umatic. TRT: 20:00(2 copies)
Box 99
Accolate: No Boundaries. Sears: Umpteen Appliances. United Airlines: VIF Services Center. 1997. Umatic. TRT: 5:00(2 copies)
Box 99
Action Guide; Shelpers Guide; Spiegel Catalog; Spiegel; L. L. Bean. Undated. Umatic. TRT: 5:00
Box 99
Action Marketing. Undated. VHS. TRT: 7:00
Box 99
Agency Reel: Ford Presentation. 1997. VHS. TRT: 11:00
Box 99
Agency reel for presentation at Y&R. 1999. Umatic. TRT: 3:00(2 copies)
Box 99
American Express CCTV Japan dummie commercial. 1990. VHS. TRT: 15:00
Box 99
American Express Corporate Card, Challenges; Lincoln-Mercury Sable; Xerox, Mousetrap; Showtime, Basics; U. S. Army, Full Time Pride, Uniform. 1997. Umatic. TRT: 6:15
Box 99
American Express, Gold Corporate Optima; Nationwide, Obstacle Course; Showtime, Basics; Sears One Card; Apple Performa, The Martinettis Bring Home a Computer. 1997. Umatic. TRT: 30:00
Box 99
American Express, Gold Corporate Optima; Nationwide, Obstacle Course; Showtime, Basics; Sears One Card; Apple Performa, The Martinettis Bring Home a Computer. 1997. VHS. TRT: 30:00
Box 99
American Express; AT&T; Sports Illustrated; Columbia House; Time Life Books. 1995. Betacam SP. TRT: 15:07
Box 99
American Express; Orangina. 1995. D2. TRT: 2:05
Box 99
American Express; AT&T; Apple. Undated. VHS. TRT: 5:06
Box 99
American Express; Showtime. Undated. VHS. TRT: 5:00
Box 99
American Express; Nationwide; Showtime; AT&T; Army; Apple. Undated. VHS. TRT: 15:00
Box 99
American Express; Customizations; TV Guide; Court TV; Fox News. 1999. VHS. TRT: 15:00
Box 99
Army; Windows; Xerox; American Express. Undated. VHS. TRT: 10:00
Box 99
American Express; Apple; Nationwide; AT&T; Showtime; Sears. Undated. Umatic. TRT: 30:00
Box 100
American Express; AT&T; Apple; Partners. 1997. Umatic. TRT: 10:00
Box 100
Assembled spot reel: Orangina; American Express; DuPont; USPS. 1995. D2. TRT: 6:30
Box 100
Assembled spot reel: Orangina; American Express; DuPont; USPS. 1995. Umatic. TRT: 6:30
Box 100
American Express; AT&T; Columbia House; Apple. Undated. Umatic. TRT: 6:30
Box 100
ATT Anthem; BMW Milan; American Express; Orangina; Puerto Rico Battered Women; Rayban; Austsralian DuPont; Monsanto; Cine Prix. Undated. Umatic. NTSC. TRT: 20:00
Box 100
AT&T; Sears; Citibank; Propecia. 1999. Umatic. TRT: 5:00
Box 100
AT&T; Columbia House; DuPont Tyvek; American Express; Showtime. 1995. Umatic. TRT: 10:00
Box 100
AT&T; Columbia House; American Express; Showtime. 1994. Umatic. NTSC. TRT: 4:46
Box 100
AT&T; Weight Watchers; Columbia House; American Express; Sports Illustrated; Showtime. 1994. Umatic. NTSC. TRT: 8:50
Box 100
AT&T: American Express; J. C. Penney. 1998. Umatic. TRT: 3:30
Box 100
Automobile reel: Ford and Lincoln-Mercury 16 spots. 2000. VHS. TRT: 15:00
Box 100
Automobile reel: Ford and Lincoln-Mercury 16 spots. 2000. Umatic. TRT: 15:00
Box 100
Banking reel: 30 spots. 1997. VHS. TRT: 19:00
Box 100
Barbara Jack television interview. Undated. VHS. TRT: 4:20
Box 100
Best spots of May 1995. 1995. VHS. TRT: 20:00
Box 100
B&B, Best of the Best. 1997. Umatic. TRT: 26:50
Box 101
Best Commercials of the 50s and 60s. Undated. Umatic. TRT: 5:00
Box 101
Best of WCJ DRTV. 14 international spots. 1997. Umatic. TRT: 30:00
Box 101
Best of WCJ NY: AT&T; Oxford Health; First USA; Citibank; Showtime. 1999. Umatic. TRT: 10:00
Box 101
Best spots of May 1995. 1995. Umatic. TRT: 20:00
Box 101
Beyond Ginsu. 18 spots. 1994. Umatic. TRT: 25:00(5 copies)
Box 101
Beyond Ginsu. 18 spots. 1994. VHS. TRT: 25:00
Box 101
Bingo, Lee Collecteur; Ford Ka; AT&T, Day in the Life, Rocketman, Teen Date. Undated. VHS. NTSC. TRT: 15:00
Box 101
Birth of WWW and Netscape. Undated. VHS. NTSC. TRT: 30:00
Box 101
Board of Directors Meeting. M. Becker speech. Undated. VHS. TRT: 25:00
Box 101
Break the Mold. 1999. VHS. TRT: 15:00
Box 101
Breakfast Meeting: Charles Weber. 1997. VHS. TRT: 10:00
Box 101
Breakfast video: The Show. Undated. Umatic. TRT: 10:00(2 copies)
Box 101
Breakfast Meeting: Charles Weber. 1997. Umatic. TRT: 10:00
Box 102
Bud Light Games promotion spoof, XXX Olympiad. Undated. Umatic. TRT: 5:00
Box 102
Cab Ride to Hell. 1999. Umatic. TRT: 5:00(2 copies)
Box 102
Cab Ride to Hell. 1995. VHS. TRT: 15:00
Box 102
Cab Ride to Hell. 2001. VHS. PAL. TRT: 15:00
Box 102
Cab Ride to Hell. 1999. VHS. TRT: 15:00
Box 102
Cable/Satellite commercials. 1998. Umatic. TRT: 10:00
Box 102
CBS Reggie promo; Reggie Awards. 1993. VHS. TRT: 5:00
Box 102
Columbia House; Showtime; American Express. Undated. Umatic. TRT: 4:00
Box 102
Columbia House; Sports Illustrated; Showtime; AT&T; American Express. 1994. Umatic. NTSC. TRT: 7:15
Box 102
Combo reel: Air France; American Express; Sears. Undated. Umatic. TRT: 2:30
Box 102
Combo reel: American Express; Apple. Undated. Umatic. TRT: 5:47
Box 102
Combo reel: American Express; Apple. Undated. VHS. TRT: 5:47
Box 102
Combo reel: American Express; AT&T; Columbia House; Apple. Undated. Umatic. TRT: 6:30
Box 102
Combo reel: American Express; Sears; Apple; Interactive Channel; Army. Undated. Umatic. TRT: 10:00
Box 102
Combo reel: American Express; Showtime; Columbia House. Undated. Umatic. TRT: 5:00
Box 102
Combo reel: AT&T; Columbia House; Orangina; J. C. Penney; American Express; Army; Showtime; Apple. Undated. VHS. TRT: 10:00
Box 102
Combo reel: AT&T; USPS. Undated. Umatic. TRT: 10:48
Box 103
Combo reel: AT&T; USPS. Undated. Umatic. TRT: 10:48(3 copies)
Box 103
Combo reel: Orangina; American Express; USPS; Sears; Army; DuPont. Undated. Umatic. TRT: 6:30(2 copies)
Box 103
Combo reel: Popeil; Sports Illustrated; Time Life Books; Columbia House; AT&T; American Express; DuPont; Operation Welcome Home. Undated. Umatic. TRT: 10:48
Box 103
Commercial Miller; Aniversario de Bodas; Banco del Buen Ayre. 1999. VHS. TRT: 60:00
Box 103
Comp reel: Accolate; Sears; Army; Xerox; Nationwide; AT&T; Showtime. Undated. Umatic. TRT: 7:17
Box 103
Comp reel: American Express; Columbia House; Showtime; Arrowhead; Apple Performa; Sears; Tyvek; AT&T. Undated. Umatic. TRT: 9:28
Box 103
Competitive (not WCJ): Resources for New Business. 1995. VHS. TRT: 10:00
Box 103
Compilation reel: 13 spots. 1997. Umatic. TRT: 9:30
Box 103
Compilation reel: American Express; Showtime; Army Reserve; Apple; AT&T. 1997. Umatic. TRT: 11:00
Box 103
Creative montage. Undated. Umatic. TRT: 10:00(4 copies)
Box 103
Creative montage. Undated. Umatic. TRT: 10:00
Box 104
Creative montage. Undated. VHS. TRT: 10:00
Box 104
Credit Lyonnais; M. S. ; Weight Watchers; Monier Redland; Hills Pet Foods; Danish Post; Time Life Books (international commercials). 1988. Umatic. TRT: 10:00
Box 104
Data-Based Direct Marketing, John Stevenson. Undated. Audiocassette. TRT: 90:00
Box 104
DBS competitive reel: Direct TV; AT&T Direct TV Service; Primestar; Dish Network; U. S. Satellite Broadcasting (USSB). 1996. Umatic. TRT: 4:00
Box 104
Detergent compilation reel (not WCJ): Gain, Era, Cheer, Tide. Undated. Umatic. TRT: 5:00
Box 104
Diet Pepsi; American Express; Procter & McDonald's. Undated. Umatic. TRT: 2:00
Box 104
Direct Marketing: Columbia House; Moneygram; Time Life Books; Weight Watchers; American Express; Michael Jordan; J. C. Penney; Showtime. Undated. Umatic. TRT: 20:00
Box 104
Direct Protect; Yves Rocher. 1997. Umatic. TRT: 4:30
Box 104
Discover Card; American Express. 1998. VHS. TRT: 10:00
Box 104
DMA video final edit. Undated. Umatic. TRT: 30:00
Box 104
DRTV combo reel: 21 spots. Undated. Umatic. TRT: 30:00
Box 104
Editorial: Not for Men Only. 1999. VHS. TRT: 10:00
Box 104
Effective Presentations Workshop: President's Report. 2001. VHS. TRT: 30:00
Box 104
Effective Presentations Workshop: Presenting to Win. 2001. VHS. PAL. TRT: 30:00
Box 104
Encore Movie Network; HBO; STARZ. 1997. Umatic. TRT: 3:00
Box 104
Ericsson; American Express; Army; Sears Home Central; Xerox. Undated. Umatic. TRT: 10:00
Box 104
Ericsson; Army; Sears Home Central; Xerox. Undated. Umatic. TRT: 5:00
Box 104
Ethnic Markets promo reel. Undated. VHS. TRT: 5:00
Box 105
Filmati Inscrittia: New York Festivals 1994 TV and Cinema Advertising Competition. 1994. Umatic. TRT: 10:00
Box 105
Focus Group: Physicians and Consumers. 1995. VHS. TRT: 10:00
Box 105
Focus Group Highlights: Stamp Collecting. 1998. Umatic. TRT: 4:00
Box 105
Future's So Bright presentation. 1994. Umatic. TRT: 2:00
Box 105
Gary Baron. Undated. Umatic. TRT: 20:00
Box 105
General presentation reel: Converse, RCA, Miller, Coors, Volvo, Women's Awareness; Bank of America; Greyhound; Johnson & Johnson; Bell Atlantic; World Wildlife Fund. 1993. Umatic. TRT: 10:00
Box 105
Gillette; Taco Bell; Kodak; Certs; USPS; CBS; Jell-O; Gremlins; Sperry & Hutchinson; PMAA. 1994. Umatic. NTSC. TRT: 31:55(2 copies)
Box 105
Ginsu; Time; Showtime; Michael Jordan. Undated. VHS. TRT: 9:00
Box 105
Global Creative: Nationwide; AT&T; American Express; Xerox; Vital Insurance; Bosch; Yogo; Telecom Extra; Sun Direct. Undated. Umatic. TRT: 20:00
Box 105
Global Creative. 1997. Umatic. TRT: 20:00
Box 105
Global Creative. 1997. Betacam SP. TRT: 20:00
Box 105
Global Network. 1995. Umatic. TRT: 30:00
Box 105
Interactive Video. 1995. Umatic. TRT: 1:29
Box 105
Internet, Grp. 1 Part 1. Undated. Umatic. TRT: 60:00
Box 105
Jay Bingle interview. 2000. Umatic. TRT: 20:00
Box 106
Joe Poggi. Undated. Umatic. TRT: 20:00
Box 106
July '97 MPC. 1997. Umatic. TRT: 4:00(2 copies)
Box 106
KFC Chicken; Lad Edna historical reel, 45 spots. 1993. Umatic. TRT: 23:30
Box 106
Kids demo reel: A Trollear; Saurobabies; BTS/Lapices Locos; BTS LP/Cupon; Teenosaurus; Videowall--PS. Undated. Umatic. TRT: 60:00
Box 106
Larry the Lobster; Reds movie segment; Time Life Books; Time Magazine; Sports Illustrated; American Express; Charlie Chaplin, Modern Times segment; Woody Allen, Sleeper segments--Tailor; Robot. Undated. Umatic. TRT: 45:00
Box 106
Management Meeting '97 loop. 1997. Umatic. TRT: 44:00
Box 106
Managers Meeting loop reel. 1995. Umatic. TRT: 60:00
Box 106
Managers Meeting loop reel. 1997. Umatic. TRT: 44:00
Box 106
Marj. Kalter. Undated. Umatic. TRT: 20:00
Box 106
Mark Greenberg. 1996. VHS. TRT: 1:35
Box 106
Mark Gindeland speech. 1999. Umatic. TRT: 83:00(2 tapes)
Box 106
Mark Levine on loyalty. 1994. Umatic. NTSC. TRT: 75:21
Box 106
Master NDF LB2. Undated. Betacam SP. TRT: 20:00
Box 107
Master reel: Visa; Mastercard; Citibank; Chase; General Motors; Shell Card; AT&T; NYNEX; Discover. 1995. Umatic. TRT: 10:00
Box 107
Master Gold Card; Visa Gold Card (Roz Lyster, International Office). Undated. Umatic. TRT: 10:00
Box 107
Media Impressions. 1997. Umatic. TRT: 4:00
Box 107
Media Impressions. 1997. VHS. TRT: 4:00
Box 107
Merck Propecia; Accolate Zenica. 1999. Umatic. TRT: 1999.
Box 107
Mitch Kurz, CEO Business Week Presidents Forum. 1995. Umatic. NTSC. TRT: 13:15
Box 107
MTV Generation reel--Youth oriented. Undated. Umatic. TRT: 20:00
Box 107
New Business Pitch--Elizabeth Arden. 1997. Umatic. TRT: 10:00
Box 107
New business presentation: Hills Science Diet Pet Foods; Ford Roadside Assistance; First Technology. Undated. VHS. TRT: 30:00
Box 107
New York B&B Clients; Presidents rev. 1997. Umatic. TRT: 8:55
Box 107
New York B/B clients. 1997. Umatic. TRT: 10:00
Box 107
No Nonsense; Certs; American Express; Science Diet. 1993. Umatic. TRT: 20:00
Box 107
Orientation reel: Interactive Channel; American Express; Army; Showtime; AT&T; Apple. 1997. VHS. TRT: 18:00
Box 107
Orientation. 1993. Umatic. TRT: 20:00(2 tapes)
Box 107
Paris combo reel. 1995. Umatic. NTSC. TRT: 20:00
Box 108
Partners long version. 1996. Umatic. TRT: 3:30
Box 108
Partners long version. 1996. VHS. TRT: 3:30
Box 108
Partners short version. 1996. VHS. TRT: 3:30
Box 108
Physicians and Consumers. 1995. Umatic. TRT: 10:00
Box 108
Polaroid; Sunkist; Del Monte. Undated. Umatic. TRT: 4:40
Box 108
Popeil; Tut Totes; Vista Marketing; ICS; Time Life Books; Merrill Lynch. Undated. Umatic. NTSC. TRT: 10:00
Box 108
Popeil; J. C. Penney; Time Life Books; Operation Welcome Home; CIT Financial; Columbia House; Hills Pet Products; Showtime; DuPont; AT&T; Time Magazine; American Express. 1993. Umatic. TRT: 60:00
Box 108
Presenting to Win. Undated. Umatic. PAL. TRT: 30:00
Box 108
Reel Commerciales: Puerto Rico (Frito Lay); Chile (Agrogas, Ford); Peru (Solventa). Undated. Umatic. TRT: 20:00
Box 108
Results Speak Volumes. 1996. Umatic. TRT: 5:41
Box 108
Results Speak Volumes. Undated. Umatic. TRT: 7:00(5 copies)
Box 108
Results Speak Volumes. Undated. Umatic. PAL. TRT: 7:00(2 copies)
Box 109
Results Speak Volumes. Undated. VHS. PAL. TRT: 7:00
Box 109
Roz Gohagen: Direct Mail Production. Undated. Umatic. TRT: 20:00
Box 109
Sales Promotion Training Session: Gillette; Taco Bell; Kodak; Certs; USPS; CBS. Undated. Umatic. TRT: 5:00
Box 109
Saturday Night Live: Larry the Lobster. 2001. VHS. PAL. TRT: 10:00
Box 109
Saturday Night Live: Larry the Lobster. 2000. VHS. TRT: 10:00
Box 109
Sears; AT&T; American Express. 1997; Umatic. TRT: 8:17(3 tapes)
Box 109
Sears; Columbia House; Citibank; Showtime; AT&T. 1999. Umatic. TRT: 6:00
Box 109
Sears; Orangina; American Express; DuPont. Undated. Umatic. TRT: 5:00
Box 109
Show reel. 1996. VHS. NTSC. TRT: 30:00
Box 109
Show reel 1 hour loop. 1999. Umatic. TRT: 60:00(2 copies)
Box 109
Show reel: Master. 1995. Umatic. NTSC. TRT: 15:00
Box 109
Show reel. 1995. VHS. NTSC. TRT: 15:53
Box 110
Show reel. 1995. Umatic. NTSC. TRT: 15:53
Box 110
Show reel: Prodigy; Columbia House; Breakfast Meeting; Apple; AT&T; Pepsi. 1995. Umatic. NTSC. TRT: 30:00
Box 110
Show reel #1: Sony Card; Worldnet; AT&T; Oxford Health; Geocities; Showtime; Quicken. Undated. Umatic. TRT: 10:00
Box 110
Show reel #2: Geocities; AT&T Worldnet. Undated. VHS. TRT: 10:00
Box 110
Sony Card; Geocities; Showtime; Quicken. 2000. Umatic. TRT: 4:00
Box 110
Spot reel: Agrogas; Enagas. Undated. VHS. TRT: 5:00
Box 110
Spot reel: American Express; AT&T; Orangina; Columbia House; DuPont; Showtime. Undated. Umatic. TRT: 8:48
Box 110
Spot reel: Columbia House; American Express; British Airways; AT&T; Showtime; Orangina; BMW Milan; Dion Eggs; Compagna Casa Protegida. Undated. Umatic. TRT: 10:00
Box 110
Spot reel: Columbia House; N. Y. Rangers; AT&T; American Express; Operation Welcome Home; DuPont; Showtime. 1995. Umatic. TRT: 10:00(2 copies)
Box 110
Spots: New York; Showtime; Starz; NCTA. Undated. Umatic. TRT: 20:00
Box 110
Super Bowl reel: 70 spots. 1998. Umatic. TRT: 60:00
Box 110
Sun Direct; SIS Insurance; Southern Cross (Australian spots). Undated. Umatic. NTSC. TRT: 4:15
Box 110
Sun Direct; SIS Insurance; Southern Cross; Caltex (Australian spots). Undated. Betacam SP. TRT: 10:00
Box 110
Taking Care of Business. Undated. VHS. TRT: 29:00
Box 110
Time; Columbia; Time Life Books; Sports Illustrated; Fortune Magazine. Undated. Umatic. TRT: 30:00
Box 110
Time historical roll out creative. 1989. Umatic. TRT: 30:00
Box 111
Untitled commercial. Undated. VHS. TRT: 120:00
Box 111
Video Learning Systems: 30 Ways to Make More Time. Undated. Umatic. PAL. TRT: 30:00
Box 111
Visa + Mastercard. 1998. VHS. TRT: 30:00
Box 111
Volkswagen; Levi's. 1997. Umatic. TRT: 1:00
Box 111
WCJ Auckland: Sun Direct; WEL Energy Group. 1995. VHS. NTSC. TRT: 2:15
Box 111
WCJ Brazil: 80 Anos Sociedad de Cultura Artistica. 1993. VHS. TRT: 15:00
Box 111
WCJ Brazil: CMX reel 4. Undated. Betacam SP. TRT: 10:00
Box 111
WCJ Brazil: Operation Robin Hood. 1993. VHS. TRT: 120:00
Box 111
WCJ Brazil: Port Folio. Undated. VHS. TRT: 60:00
Box 111
WCJ Chile: 14 spots. Undated. Umatic. TRT: 10:00
Box 111
WCJ Italy: Agency Showtime reel. 1994. Umatic. TRT: 10:00
Box 111
WCJ Johannesburg; WCJ CopenhagenUndated. Betacam SP. TRT: 10:00
Box 111
WCJ Madrid: La autopista del mar; mai unidos que nunca. Undated. Umatic. TRT: 20:00
Box 111
WCJ Milan: Agency presentation. 1994. Umatic. PAL. TRT: 10:00
Box 111
WCJ Milan: BMW; Xerox; Hatu. 1997. Umatic. NTSC. TRT: 10:00(2 copies)
Box 111
WCJ Paris: Bingo; Dillings. 1996. VHS. TRT: 20:00
Box 111
WCJ San Juan?: Parque del recuerdo; Agrogas radio. Undated. Umatic. TRT: 10:00
Box 112
WCJ San Juan: Compagna Casa Protegido de Burgos; Stayfree Ultra. Undated. Umatic. TRT: 10:00
Box 112
WCJ Thailand: UTV. Undated. Umatic. TRT: 0:30
Box 112
Worldwide Creative 60 minute loop. 2000. Umatic. TRT: 60:00
Box 112
Worldwide Creative. 2000. Umatic. TRT: 11:30(2 copies)
Box 112
Wunderman Part 1 and 2. Undated. Umatic. TRT: 27:00
Box 112
Wunderman Part 1: The Man, the Myth, the Legend. Undated. VHS. TRT: 14:55(8 copies)
Box 112
Wunderman Part 2: The Agency, the People, the Dreams. Undated. VHS. TRT: 12:07(8 copies)
Box 112
Wunderman Part 2: The Agency, the People, the Dreams. Undated. VHS. TRT: 12:07(3 copies)
Box 113
Wunderman Cato Johnson and Partners. 1993. VHS. TRT: 5:00
Box 113
Xerox; American Express; Ericsson. Undated. Umatic. TRT: 2:30
Box 113
Xerox; Ericsson; Sears Home Central; U. S. Army; AT&T; Oxford Health; USPS; First USA. Undated. Umatic. TRT: 20:00(2 copies)
Box 113
Xerox; Ericsson; Sears Home Central; U. S. Army; AT&T; Oxford Health; USPS; First USA. Undated. VHS. TRT: 20:00
Box 113
Xerox; AT&T. Undated. VHS. TRT: 30:00
Box 113
Ya Gotta Wear Shades. 1994. Umatic. TRT: 2:00
Box 113
Advdertising Skills Workshop: 18 spots. 1978. Umatic. TRT: 50:00
Box 113
Agency reel. Undated. Umatic. TRT: 10:00
Box 113
AT&T; Dow Jones Report. 1979. Umatic. TRT: 1:00
Box 113
Cassette: NYTel; Time Magazine; Money Magazine; Grolier; Time Life Books; Columbia House. Undated. Umatic. TRT: 11:30
Box 113
CIT reel. Undated. Umatic. TRT: 10:00
Box 113
Florida: Supervalue. 1985. Umatic. TRT: 3:00
Box 113
Jeff Scher's special cassette of funny commercials. Undated. Umatic. TRT: 10:00
Box 113
L. L. Bean; Phoenix House. Undated. Umatic. TRT: 30:00
Box 113
History of WRK Luncheon. 1982. Audiocassette. TRT: 90:00
Box 114
Mike Slosberg, Advertising Skills Workshop. Undated. Umatic. TRT: 30:00
Box 114
Modern Time clip from Charlie Chaplin; Larry the Lobster. 1986. VHS. TRT: 30:00
Box 114
Modern Times clip; Sleeper clips; Tempo; Time Life Books; Sports Illustrated; Larry the Lobster. 1986. Umatic. TRT: 20:00
Box 114
Mort Kasman: Winter Windows; Government. 1980. Umatic. TRT: 3:00
Box 114
Nancy Jones: Old West; Civil War; Columbia House; L. L. Bean; Pert; Vietnam. 1985. Umatic. TRT: 20:00
Box 114
Off Again globe wrap. 1985. Umatic. TRT: 2:00
Box 114
Presentation M. Slosberg: 33 spots. 1981. Umatic. TRT: 36:00
Box 114
Produced commercials: Money Magazine; Sports Illustrated; Hospital Corporation of America. 1985. Umatic. TRT: 12:00
Box 114
Production year sample reel: 13 spots. 1979. Umatic. TRT: 30:00
Box 114
Radio spots: Fortune Magazine; Geico; Merrill Lynch; Time; Spring Magazine. Undated. Umatic. TRT: 60:00
Box 114
RVI Presentation, John Stevenson, Direct Response TV Segment. Undated. Umatic. TRT: 60:00
Box 114
Spring Direct Marketing Workshop, Maxeen Schonfeld presentation. 1982. Umatic. TRT: 20:00
Box 114
TP dictionary (Fisler). Undated. Umatic. TRT: 3:00
Box 114
Training Cassette: Classic direct marketing; general advertising; direct response TV; contrast cases. Undated. Umatic. TRT: 60:00
Box 114
Vista presentation. Undated. Umatic. TRT: 10:00
Box 115
What Is Direct Marketing? Presentation. 21 spots. Undated. Umatic. TRT: 60:00
Box 115
Woody Allen's Sleeper: Robot clip. Undated. Umatic. TRT: 20:00
Box 115
Woody Allen's Sleeper: Tailor clip. Undated. Umatic. TRT: 20:00
Box 115
Compilation. 1992. VHS. TRT: 15:00
Box 115
Compiled spots: 20 commercials. 1989. Umatic. TRT: 60:00
Box 115
Creative examples for new business pitch: USAID Caribbean tourism. Undated. Umatic. TRT: 20:00
Box 115
Demo reel: Whitehall; Kentucky Fried Chicken; Colgate; Frito Lay (most Spanish language commercials). 1995. Umatic. TRT: 60:00
Box 115
Diet Mountain Dew; AT&T. 1993. Umatic. TRT: 0:45
Box 115
Gadgets on Parade. 1989. Umatic. TRT: 10:00
Box 115
High-Tech Show, tape 1 of 2. 1993. Umatic. TRT: 60:00
Box 115
Hills's Pet Products; Operation Welcome Home. Undated. Umatic. TRT: 10:00
Box 115
John Sanders, Corporate Communications Package. 1991. Umatic. TRT: 10:00
Box 115
NYNEX; Manufacturers Hanover; N. Y. Telephone; Garraway; Caesar's. 1987. Audiocassette. TRT: 10:00(2 copies)
Box 115
Time; Sports Illustrated; Fortune. 1987. Audiocassette. TRT: 10:00(2 copies)
Box 115
Master: Time Life Books compilation. 1988. Umatic. TRT: 60:00
Box 116
Ref School; Sneak Preview. 1989. Umatic. TRT: 5:00(3 copies)
Box 116
Spirit; To Your Success; Oui Merci. 1989. Umatic. TRT: 4:00
Box 116
Spots; international commercials for Time Life Books, Sports Illustrated, Time, CBS Video, PTT Nederland, Multiple Schlerosis, Monier, Weight Watchers. 1988. Umatic. TRT: 60:00
Box 116
Tut Totes; AT&T. 1992. Umatic. TRT: 5:00
Box 116
U. K. commercials: Gnomes; Shock Absorbers; Yorkshire TV. 1990. VHS. NTSC. TRT: 14:00
Box 116
Video Focus. 1993. VHS. TRT: 12:36
Box 116
Wunderman Sydney, South Africa commercials1988. Umatic. NTSC. TRT: 4:30
Box 116
Wunderman Sydney: Wunderman World awards, Monier Umbrella. 1988. Umatic. NTSC. TRT: 1:00
Box 116
Wunderman Sydney: Y&R Our awards; Monier Redland. 1988. Umatic. NTSC. TRT: 0:15
Box 116
Wunderman Thailand: Thanacity, UTV. Undated. VHS. NTSC. TRT: 15:00
Box 116
Wunderman Worldwide and Partners. 1992. Umatic. TRT: 6:00
Box 116
Wunderman Worldwide and Partners. 1993. Umatic. TRT: 6:00
Box 116
Wunderman Worldwide awards, U. S. version. Undated. VHS. NTSC. TRT: 60:00
Box 116
Corporate: Snow; Rain. 1995. Umatic. TRT: 1:00
Box 117
Digital Copiers: Mousetrap. 1997. Umatic. TRT: 6:30
Box 117
Digital Copiers: Two Worlds video. 1998. Umatic. TRT: 7:52
Box 117
Document Centre video. 1997. Umatic. TRT: 7:07
Box 117
Document Centre: Two Worlds. 1998. Umatic. TRT: 17:00
Box 117
Mousetrap. 1997. Umatic. TRT: 1:00
Box 117
Mousetrap. Undated. VHS. TRT: 1:00
Box 117
Mousetrap; Document Centre video. 1997. Umatic. TRT: 8:37
Box 117
Mousetrap; New Mneumonic Dealer Tag. 1997. Umatic. TRT: 2:00
Box 117
Side by Side. Undated. Umatic. TRT: 0:30
Box 117
Side by Side. Undated. VHS. TRT: 0:30
Box 117
The Perfect 10: Ten Guiding Principles to Strengthen Customer Service. 1993. Audiocassette. TRT: Undetermined.
Box 117
Two Worlds. 1998. VHS. TRT: 9:22(2 copies)
Box 117
WCJ London. Undated. VHS. TRT: 30:00
Box 117
4 Car and Truck Spots. Undated. Umatic. NTSC. TRT: 10:00
Box 118
30 Ways to Make More Time. Undated. Umatic. TRT: 30:00(2 copies)
Box 118
30 Ways to Make More Time. Undated. VHS. PAL. TRT: 30:00
Box 118
75 Years Young. 1996. VHS. TRT: 15:00
Box 118
Adbank Cable Spots: Comedy Central; ESPN; HBO; 1-800-OK-Cable. . 1994. Umatic. TRT: 10:00
Box 118
Adbank Cable Spots: 27 spots. 1995 Jan. Umatic. TRT: 20:00
Box 118
Adbank Cable Spots: 13 spots. 1995 Feb. Umatic. TRT: 5:00
Box 118
Adbank Cable Spots: 28 spots. 1995 Mar. Umatic. TRT: 10:00
Box 118
Adbank Cable Spots: 22 spots. 1995 May. Umatic. TRT: 20:00
Box 118
Advertising Skills Workshop: Problem Solving Strategies, The Synectics Approach. . Undated. Umatic. NTSC. TRT: 28:00
Box 118
Alex Kroll: Strategy for the 90s. 1991. Umatic. TRT: 29:55(2 copies)
Box 118
American Express; Nationwide; Showtime; AT&T; Army; Apple. Undated. VHS. TRT: 10:00
Box 118
Apollo 13 (Leadership clips). Undated. Umatic. TRT: 30:00
Box 118
Banking reel. Undated. VHS. TRT: 30:00
Box 118
Beach; Teen Date. Undated. Umatic. TRT: 2:00
Box 119
Best of Get Smartest, highlights from KCA conference. 1999. VHS. TRT: 16:00
Box 119
Best of Y&R Worldwide. 1994. Umatic. TRT: 10:00
Box 119
Best of Y&R Worldwide. 1996. Umatic. TRT: 15:00
Box 119
Best of Y&R Worldwide. 1997. Umatic. TRT: 40:00
Box 119
Best of Y&R Worldwide. 1997. Umatic. TRT: 40:35
Box 119
Best spots of December. 1997. Umatic. TRT: 20:00
Box 119
Cannes Lions. 1999. Umatic. TRT: 120:00(2 tapes)
Box 119
Children advertising. Undated. Umatic. TRT: 30:00
Box 119
Combo reel: 21 spots. Undated. Umatic. TRT: 30:00
Box 119
Communication Arts. 1999. Umatic. TRT: 60:00
Box 119
Creative Leap: Leo Tolstoy. Undated. Umatic. TRT: 18:00
Box 119
Cuando. Undated. Umatic. TRT: 1:00
Box 119
Effective Presentation Workshop: Presenting to Win. Undated. Umatic. TRT: 40:00(2 copies)
Box 119
Effective Presentation Workshop: Presenting to Win. Undated. VHS. TRT: 30:00
Box 120
Effective Presentation Workshop: President's Report. Undated. Umatic. TRT: 30:00
Box 120
Fast food reel. 1994. Umatic. TRT: 60:00
Box 120
Fuel and coal advertising spots. Undated. Umatic. TRT: 10:00
Box 120
Good Advertising commercials (Alan H. Zwiebel). Undated. Umatic. TRT: 60:00
Box 120
How to Recognize Good Advertising: Advertisement reel. Undated. Umatic. TRT: 29:00
Box 120
How to Recognize Good Advertising: Presentation reel. Undated. Umatic. TRT: 60:00
Box 120
International Supermarkets Review. Undated. Umatic. TRT: 60:00
Box 120
Latest and Greatest. Undated. Umatic. TRT: 10:00
Box 120
Mitch Kurz, Y&R annual meeting. 1994. Umatic. TRT: 15:00
Box 120
New business reel. 1997. Umatic. TRT: 10:00
Box 120
Partnership meeting: Print show and television reel. Undated. Umatic. TRT: 20:00
Box 120
Peter Georgescu interview, CNN Pinnacle show. 1996. Umatic. NTSC. TRT: 40:00
Box 120
Peter Georgescu interview, CNN Pinnacle show. 1996. Umatic. PAL. TRT: 40:00
Box 120
Post Office; Merrill Lynch; KFC; Excedrin; Johnson & Johnson. Undated. Umatic. TRT: 10:00
Box 120
Power of the Mail. Undated. Umatic. TRT: 10:00
Box 120
Promotion Marketing: The Action Arm of Marketing. Undated. Umatic. NTSC. TRT: 60:00
Box 121
Reel of the Month. 1996 June. Umatic. TRT: 40:00
Box 121
Reel of the Month. 1996 Oct. Umatic. TRT: 40:00
Box 121
Showcasing the INC Creative Product. 1999. Betacam SP. TRT: 5:00
Box 121
Skyscraper. Undated. Umatic. TRT: 1:30
Box 121
The One Show. 1999. Umatic. TRT: 120:00(2 tapes)
Box 121
Trash Worries; Bar Code Forest. 1999. Umatic. TRT: 1:00
Box 121
Y&R/WCJ Partnership Creative Reel, prepared for Dow Jones. 1998. Umatic. TRT: 10:00
Box 121
Accolate: No Boundaries. 1997. Umatic. TRT: 0:30(2 copies)
Box 121
Accolate: No Boundaries. 1997. VHS. TRT: 0:30
Box 121
Discover/Family Circle. 1997. Umatic. TRT: 1:30
Box 121
Mike Becker's Toronto Speech. 1989. 1" video reel. TRT: Undetermined.
Box 121
Phoenix House: Drug Prevention. 1984. 1" video reel. TRT: 0:30
Box 121
Wunderman International. The Future of Direct Marketing. Undated. 16mm. 1100'TRT: Undetermined.
Box 122
Chronology List
| Date | Event(s) |
|---|
| 1958 | Wunderman Ricotta & Kline (WRK) founded when Lester Wunderman, Irving Wunderman, Ed Ricotta and Harry Kline depart the Maxwell Sackheim & Co. advertising agency |
| 1968 | Open offices in Canada, London, Paris |
| 1973 | WRK merged with Young & Rubicam |
| 1987 | WRK name change to Wunderman Worldwide |
| 1992 | Wunderman Worldwide merger with Cato Johnson to form Wunderman Cato Johnson (WCJ) |
| 1998 | Lester Wunderman retired from WCJ |
| 2000 | WCJ name change to Impiric |
| 2001 | Impiric name change to Wunderman |
| 2003 | Acquisition of media planning agency Mediaedge:cia |
| 2005 | Acquisition of marketing analytics firm Fortelligent |
| 2006 | Acquisition of Seattle-based interactive services agency ZAAZ |
| 2007 | Acquisition of digital services agencies These Days (Belgium), Aqua Online (South Africa) and Blast Radius |
| 2008 | Acquisition of digital services agencies Actis Systems (Russia), Kassius (France) and DesignKitchen |
Source: wunderman.com history timeline.
[Identification of item], Wunderman Archives, David M. Rubenstein Rare Book & Manuscript Library
The Wunderman Archives were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2010-2012.
Processed by Richard Collier, March 2012
Encoded by Richard Collier, March 2012
Accessions 2010-0202, 2011-0015, 2012-0014 were merged into one collection, described in this finding aid.
Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.
This finding aid is NCEAD compliant.