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Guide to the Wunderman Archives, 1946-2010 and undated

Abstract

Wunderman is a direct marketing and behavior-oriented marketing communications firm founded in 1958 as Wunderman Ricotta & Kline. It is currently a subsidiary of the Young & Rubicam agency. The Wunderman Archives span the years 1946-2010 and comprise the administrative records of direct-mail and direct marketing agency Wunderman and its predecessor entities Wunderman Ricotta & Kline, Wunderman Worldwide, Wunderman Cato Johnson, and Impiric, as well as its subsidiary offices in the U.S. and abroad, associated firms such as Stone & Adler and Chapman Direct, and its relations with parent company Young & Rubicam. It includes general office files, policy and procedure manuals, training materials, awards, account files, new business records, professional papers of founder Lester Wunderman and other key executives, samples of client campaigns, photographs, slides and audio cassettes and videocassettes. Clients include American Express, Apple, Army/ROTC, AT&T, Britannica Press, CBS, CIT Financial, Citibank, Columbia House, Ford, Gevalia Kaffe (Kraft), the Grolier Society, IBM, Jackson & Perkins, Johnson & Johnson, Lincoln-Mercury, Manufacturers Hanover Trust, Microsoft, Miller beer, National Rifle Association, New York Telephone/NYNEX, Time (Fortune, Money and Sports Illustrated magazines), Time-Life Books, United States Postal Service (USPS), and Xerox. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Descriptive Summary

Collection Number
RL.01416
Title
Wunderman Archives
Date
1946-2010 and undated
Creator
Wunderman (Firm)
Extent
520 Linear Feet, 354,000 Items
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Material in English, Arabic, Catalan, Chinese, Czech, Danish, Dutch, Finnish, French, German, Greek, Hungarian, Italian, Japanese, Norwegian, Portuguese, Spanish, Swedish, Turkish

Collection Overview

The Wunderman Archives span the years 1946-2010 and comprise the administrative records of direct-mail and direct marketing agency Wunderman and its predecessor entities Wunderman Ricotta & Kline, Wunderman Worldwide, Wunderman Cato Johnson, and Impiric, as well as its subsidiary offices in the U.S. and abroad, associated firms such as Stone & Adler and Chapman Direct, and its relations with parent company Young & Rubicam. It includes general office files, policy and procedure manuals, training materials, awards, account files, new business records, professional papers of founder Lester Wunderman and other key executives, samples of client campaigns, photographs, slides and audio cassettes and videocassettes. Clients include American Express, Apple, Army/ROTC, AT&T, Britannica Press, CBS, CIT Financial, Citibank, Columbia House, Ford, Gevalia Kaffe (Kraft), the Grolier Society, IBM, Jackson & Perkins, Johnson & Johnson, Lincoln-Mercury, Manufacturers Hanover Trust, Microsoft, Miller beer, National Rifle Association, New York Telephone/NYNEX, Time (Fortune, Money and Sports Illustrated magazines), Time-Life Books, United States Postal Service (USPS), and Xerox.

Arrangement

Collection is arranged into ten series: Administrative Files; Account Files; Awards; International Offices; New Business Files; Printed Materials; Print Advertising; Slides and Photographs; Training Materials and Presentations; and Audiovisual Materials. Original order was maintained and original folder titles were retained where practical. There is a degree of overlap of related material among some of the series, as between Account Files and International Offices, which reflects the historical record-keeping practices of the firm.

Restrictions on Access & Use

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is restricted.

Unpublished materials are closed to non-Wunderman researchers for 15 years from the date of creation.

Original audiovisual materials are closed to patron use. Research Services staff need to produce use copies before contents can be accessed.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

1. Administrative Files, 1955-2002 and undated

18 boxes

Includes policy and procedure manuals, correspondence, vendor information and samples, article and clipping files, forms and stationery examples, corporate mission and strategy statements. Arranged alphabetically.

Archival storage records, 1981-1992
(2 folders)
Box 1
General Files
Catalogs, 1984-1990 and undated
(5 folders)
Box 1
Credit, articles, 1996-2000
Box 1
Publishing, 1988-1990
Box 1
Weight loss, articles, 1988-1990
Box 1
Arbeit and Company, profile, circa 1988
Box 1
Authenticum imaging, 1991
Box 1
AVI Visual Productions, 1991
Box 1
Bienfang, foamboard color samples, 1993
Box 2
Brilliant Image, 1991-1992
Box 2
Cato Johnson Entertainment, circa 1990
Box 2
Envision slide imaging services, 1992
Box 2
Financial services, list of commercials and brochures, undated
Box 2
MacForce (temp agency), 1991
Box 2
Perma Products storage files, undated
Box 2
Princeton Creative Research, creativity testing, undated
Box 2
Proofreader mark charts, undated
Box 2
ProForma, cover binding samples, undated
Box 2
Shana Corporation, Informed Manager, 1992
Box 2
Skillpath, Inc., 1992
Box 2
Slide Systems, Inc., imaging services, 1991
Box 2
Stone & Adler, 1981-1987
Box 2
Sudler & Hennessey backgrounder, 1995
Box 2
Visual Horizons buyer's guide, 1993
Box 2
Wunderman
Authority marketing, undated
Box 2
Biographies of staff, undated
Box 2
Consulting strategies, 1992
Box 2
Database marketing services, undated
Box 2
File category listing, 1992
Box 3
Flow charts, undated
Box 3
Forms, samples, 1978-1991 and undated
Box 3
Fulfillment, undated
Box 3
LAN/ReTix system, 1991
Box 3
LNA/Arbitron Multimedia Service, 1991-1992
(2 folders)
Box 3
Miscellaneous competitive, 1987-1989 and undated
Box 3
Pet food case study, 1992
Box 3
Wunderman Cato Johnson (WCJ)
Case studies, circa 1997
Box 3
Corporate Identity Guidelines, undated
Box 3
Creative Brief forms, undated
Box 3
Credentials presentations, 1994-1995 and undated
(4 folders)
Box 3
Direct Mail Production Manual, undated
(1 of 3 folders)
Box 3
Direct Mail Production Manual, undated
(2-3 of 3 folders)
Box 4
Information guide, undated
Box 4
Merger/Vision statement, 1992
(2 folders)
Box 4
Mike Becker Far East talk, credentials, undated
Box 4
New and Emerging Laboratory, undated
Box 4
Overview, 1995-1996
Box 4
Presentation library, 1992
(2 folders)
Box 4
Resource Guide, undated
Box 5
The Strategic Imperative to Merge Wunderman and Cato Johnson, 1992
Box 5
U.K. credentials, undated
Box 5
WCJ Value Proposition, undated
Box 5
Worldwide credentials and profiles, 1995-1997
(2 folders)
Box 5
Worldwide Managers Meeting, Vol. II, 1995
(3 folders)
Box 5
Worldwide Managers Meeting, Baden Baden, 1997
(1-7 of 10 folders)
Box 6
Worldwide Managers Meeting, Baden Baden, 1997
(8-10 of 10 folders)
Box 7
Wunderman International (Australia)
Profile, 1985
Box 7
Wunderman International Group (U.K.)
Credentials, undated
Box 7
Directory of Direct Marketing, undated
Box 7
Profile (Peter J. Rosenwald), 1978
Box 7
Wunderman, Ricotta & Kline
Credentials, 1986
Box 7
Wunderman Worldwide (WW)
Broadcast Traffic Procedures, 1992
Box 7
Credentials, 1990
(2 folders)
Box 7
Forms, samples, 1989 and undated
Box 7
Forms, samples, circa 1991
(3 folders)
Box 8
Internship program, 1986-1990
Box 8
Kristen Butler chronological file, 1990-1991
Box 8
Managers Meeting, credentials, 1991
(4 folders)
Box 8
Media miscellaneous, 1990 and undated
Box 9
Media Research Alert, undated
Box 9
Overview/Orientation, 1991
Box 9
Overview/Profile, 1990-1991
Box 9
Performance Appraisal, undated
Box 9
Strategic Planning Model, undated
Box 9
Young & Rubicam (Y&R)
Administrative Secretary guidelines, undated
Box 9
AIM21 database service, 1994-1996
Box 9
Brand Asset Valuator, 1995 and undated
Box 9
Database marketing, articles and case studies, 1984-1990
Box 9
Direct Marketing Group, credentials and overview, undated
(2 folders)
Box 9
Forms, samples, undated
Box 9
Miscellaneous, 1979-1992 and undated
(2 folders)
Box 10
Whole Egg Concept, 1981
Box 10
Worldwide Brand Paradigms, 1994-1995
Box 10
Worldwide Product Committee VII, mini case histories, 1997
Box 10
Y&R Europe profile, undated
Box 10
Y&R Article File
Action Marketing, undated
Box 10
Action Marketing Basics (WCJ), undated
Box 10
Action Marketing Principles, undated
Box 10
Action Marketing Responding to Clients' Needs (WCJ), undated
Box 10
Action Marketing Role (WCJ), undated
Box 10
Action Marketing Worldwide Approach of WCJ, 1992
Box 11
Consumer Driven Direct Marketing, undated
Box 11
Creative Process (WW), undated
Box 11
Creativity, undated
Box 11
Curriculum Marketing, undated
Box 11
Curriculum Marketing--The Way of the Rat, 1982
Box 11
Database Core Practices, undated
Box 11
Database marketing, articles and case studies, 1986-1992 and undated
(2 folders)
Box 11
Demystifying Database and Curriculum Marketing, undated
Box 11
Direct Marketing Chimera or Commitment (Edward Ney), 1981
Box 11
Direct Marketing miscellaneous, 1980s-1991
(2 folders)
Box 11
How to Recognize Great Advertising (Frazier Purdy), 1987
(2 folders)
Box 12
Marketing development, undated
Box 12
Newsletters, general information, 1980-1987
Box 12
Research--Application to Direct Marketing (Hugh Chambers), undated
Box 12
Research--Cross Cultural Consumer Characterizations (4-C's), circa 1986
Box 12
Strategy--Consumer Perspective (Y&R), 1987
Box 12
Strategy--Demystfying the Strategic Planning Process (WW), undated
Box 12
Strategy miscellaneous, undated
Box 12
Strategy Selection, undated
Box 12
Support Advertising, 1980s
Box 12
Surveys, samples, 1990-1992
Box 13
Targeted Franchise Marketing, undated
Box 13
Targeted Relationship Marketing (TRM), undated
(2 folders)
Box 13
The Five Y&R Strategic Planning Tools, undated
Box 13
Values and Lifestyle Segments (VALS), undated
(2 folders)
Box 13
Writing a Business Case (Harvard Business School), 1955
Box 13
Y&R Creative Work Plan, undated
Box 13
Various Creative Samples
Booklets and brochures, undated
Box 14
Flats, undated
Box 14
Folders, undated
Box 14
In-line formats and snap-packs, undated
Box 14
Letter-sized packages, undated
Box 14
Self-mailers and postcards, undated
Box 14
Specialty items (plastic cards, tent cards), undated
Box 14
Oversize Materials
Burrows presentation to Y&R, 1995
Box OV1
Flow charts, undated
Box OV1
Forms, samples (WW), undated
Box OV1
Surveys, samples, 1991
Box OV1
Printed Material
575 Madison Avenue, circa 1950s
Box OV1
Articles about Wunderman (Advertising Age, Campaign Direct), 1993-1998
Box OV1
Advertising Age, Y&R at 75, 1998
Box OV1
Live from 575 (WRK), 1983
Box OV1
One World (WCJ), circa 1995
Box OV1
Wunderama 1-6, 1996-1997
Box OV1
Training
Miscellaneous creative samples, 1986-1998
Box OV1
Y&R--Clockwise the Game, game board, undated
Box OV1
Restricted Materials
Conditions Governing Access note

Restrictions on Access: Unpublished materials are closed to non-Wunderman researchers for 15 years from the date of creation.

Impiric--The I newsletter, 2000
Box OV1
WCJ newsletters, 1999-2000
Box OV1
Wunderama 7-9, 1998
Box OV1
Restricted Materials
Conditions Governing Access note

Restrictions on Access: Unpublished materials are closed to non-Wunderman researchers for 15 years from the date of creation.

Impiric
Beyond Ginsu: Principles of Winning Direct Response Television, circa 2000
Box R1
Building Global Capabilities: GHR/MarComm strategy update, circa 2000
Box R1
Customer Relationships, 2000
(2 folders)
Box R1
Database marketing services, 2000
Box R1
E-Brain Market Research, 2000
Box R1
Global Recruiting Solutions, 2000
(2 folders)
Box R1
Global Human Resources Job Descriptions, 2000
(1-2 of 4 folders)
Box R1
Global Human Resources Job Descriptions, 2000
(3-4 of 4 folders)
Box R2
Lead Qualification Opportunities, 2000
Box R2
Marketing Lab, 2000
(4 folders)
Box R2
Topline Credentials, 2000
Box R2
WPP Group USA
Domestic and International Relocation Policies and Procedures, 2001
(3 folders)
Box R2
Wunderman
ARBOS case study, 2001
Box R2
IBM Global Leadership Team Meeting, 2002
(2 folders)
Box R3
Job Descriptions, 2000
Box R3
Temporary Transfer Program, 2002
Box R3
Wunderman Cato Johnson (WCJ)
Cinque Studio, 1999
Box R3
Credentials, 1999
Box R3
Employment--New Hires, 1995
Box R3
Worldwide Identity Standards, 1998
Box R3
Young & Rubicam (Y&R)
Creative Library requests, 1998-2000
(2 folders)
Box R3

2. Account Files, 1964-2001 and undated

126 boxes

Includes case studies, campaign analyses, examples of campaign materials and creative work, memoranda and other documentation relating to Wunderman's work for its clients. The series focuses primarily on the United States and North America but some international work is represented here as well. Other international client activity is documented in the International Offices Series. Arranged alphabetically by client name.

International case studies, 1990-1996
(2 folders)
Box AF1
Memoranda and communications, 1994-1996
Box AF1
Miscellaneous case studies: U.S. Army/AT&T/USPS, undated
Box AF1
Photoboards, 1980s
(1-3 of 4 folders)
Box AF1
Photoboards, 1980s (continued)
(4 of 4 folders)
Box AF2
The Creative Process, undated
Box AF2
Transparencies: Adidas/Gillette/Taco Bell/USPS/Gevalia,
Box AF2
General files, 1997 and undated
Box AF2
Brochure, undated
Box AF2
General files, 1990-1995
(3 folders)
Box AF2
Mailing
Bombardier, 1994
Box AF2
Business Fast Concorde Upgade, Hyatt Hotel Offer, 1994
Box AF2
Concorde, 1993-1996
(3 folders)
Box AF2
Cruise, 1993
Box AF2
Euro Pass, 1994
Box AF2
Evian Festival, 1994
Box AF2
Executive Europe Transportation, 1992
Box AF3
Frequence Plus, 1994-1996
(5 folders)
Box AF3
Holiday Chocolate, 1994
Box AF3
Holiday Mail, 1996
Box AF3
Housecleaning, 1992
Box AF3
IMAX, 1995
Box AF3
Jessue Norman, 1994
Box AF3
Just Savoir Faire, 1993
Box AF3
Kemwell, 1992
Box AF3
La Bistro D'a Cote (Free Dinner), 1992
Box AF3
L'espace launch, 1995
Box AF3
Louvre, 1993
Box AF3
Mailing with Premier & Savoir, 1993
Box AF3
Miscellaneous, 1994-1997
(3 folders)
Box AF4
Meridien Nice Hotel discount, 1993
Box AF4
Michael Rostang--Free Dinner, 1993
Box AF4
Mileage accrual charge, 1993
Box AF4
Nina Ricci, 1994
Box AF4
Petanque, 1993
Box AF4
Purchase Ticket with AMEX, Companion Flies Free, 1994
Box AF4
Savoir Faire introduction, 1992
Box AF4
Tennis tournament, 1994
Box AF4
Terminal 2C--Gateway to the World, 1993
Box AF4
Printed material
Concorde Upgrade, 1996
Box AF5
Miscellaneous, 1994-1995
Box AF5
Savoir Faire, 1994-1995
Box AF5
General files, 1994
Box AF5
Alamo Small Business, 1996
Box AF5
Alamo True Blue, 1996-1999
(2 folders)
Box AF5
Consumer mail, 1996
Box AF5
Europe Segment, 1996
Box AF5
General files, 1996 and undated
Box AF5
General files, 1984 and undated
Box AF5
General files, 1986
Box AF5
Mailers, 1986
Box AF5
Mailing, 1982 and undated
(2 folders)
Box AF6
Printed material, 1982 and undated
(2 folders)
Box AF6
Account files
Box AF7
Account review, 1987
Box AF7
American Automobile Association (AAA) tie-in, undated
Box AF7
Case studies, 1990-1995 and undated
(2 folders)
Box AF7
Competitor credit card brochures, 1987 and undated
Box AF7
Corporate Card
Advertising, 1988-1996
Box AF7
Case study and miscellaneous, 1994 and undated
Box AF7
Historical perspective, 1993
Box AF7
Miscellaneous, 1993-1994
Box AF7
Photoboard, 1994
Box AF7
Presentation script, undated
Box AF7
Relaunch, undated
Box AF7
Sprint tie-in, 1995
Box AF7
Team Corporate Card, 1994
(2 folders)
Box AF7
Custom Extras, 1997
(2 folders)
Box AF8
Delta Skymiles credit card, 1995
Box AF8
Financial Direct case study, 1997
Box AF8
Fortune article, 1991
Box AF8
Gold Card
Report, 1988
Box AF8
Members of Distinction, 1991 and undated
(2 folders)
Box AF8
Miscellaneous, 1994-1996 and undated
(2 folders)
Box AF8
Miscellaneous creative, 1987-1997
Box AF8
Newspaper advertising, 1989-1990
Box AF8
Optima Card
General, 1989-1992
(3 folders)
Box AF8
Activity report, 1993
Box AF9
Advertising not produced by Wunderman, 1994 and undated
Box AF9
Benefits brochures, 1994-1995
Box AF9
Case studies, undated
Box AF9
Creative, analyses, 1987-1995 and undated
(5 folders)
Box AF9
Loyalty program, 1993
Box AF9
Optima Card carriers, 1993
Box AF9
Optima launch presentation, 1986
Box AF9
Printed materials, 1988-1993
Box AF9
Rangers/Knicks tie-ins, 1996
Box AF9
Resolicitation, 1994
Box AF9
Student card communications plan, 1995
Box AF9
Student card launch, 1996
Box AF9
Partnership book, undated
Box AF10
Personalized Priveleges case study, undated
Box AF10
Platinum Card
Advertising, 1995
Box AF10
Briefings, 1992-1993
Box AF10
Creative, 1991-1996
(3 folders)
Box AF10
Platinum Card kit, 1992
Box AF10
Premier Access Account, 1988
Box AF10
Promotional items, undated
Box AF10
Print advertising
Box AF11
Advertising by Ogilvy & Mather, 1988
Box AF11
Chamberlain/Shoemaker card designs, undated
Box AF11
Print advertisements, 1991 and undated
Box AF11
Printed materials
A Worldwide Look (Wunderman advertising for American Express), 1989
Box AF11
American Express Collection (coupons to Manhattan restaurants), 1988
Box AF11
Annual Report, 1986-1988
Box AF11
Departures, 1994 Sept.-Oct.
Box AF11
Expression, 1989 Decirca
Box AF11
Greeting cards, 1988
Box AF11
Members Only, 1987
Box AF11
Miscellaneous brochures, 1987-1995 and undated
Box AF11
Optima Focus newsletter, 1993
Box AF11
Profile: Taking the Extra Step in Service, 1988
Box AF11
Quality Review, 1987
Box AF11
Your Company, 1990-1993
Box AF12
Relationship marketing, 1992-1993
Box AF12
Rewards program, layouts, undated
Box AF12
Senior Card, 1995
Box AF12
Sheraton display card, undated
Box AF12
Special purchase accounts, 1996
Box AF12
Stationery studies, 1992
Box AF12
Student March, Go Card test, 1996
Box AF12
Travel Management Services brochure, 1994
Box AF12
Travel Related Services
Rotafolio presentation for Mexico, 1994
Box AF12
Sky Miles promotion, 1995-1996
Box AF12
To Your Success, undated
Box AF12
Ultra Loyalty program, 1993
Box AF12
War Rules, report by FCB/Chess Team, circa 1995
Box AF12
WCJ and American Express, 1986-1997, 1997
Box AF12
Worldwide Identification Standards, 1996
Box AF12
Mailings
Additional card, 1993-1996
(2 folders)
Box AF13
Airline, hotel tie-ins, 1989-1990
Box AF13
Annual Report, 1986
Box AF13
Brinks Security tie-in, 1996
Box AF13
Callaway Golf Card, 1996
Box AF13
Cardmember Financial Services, 1988-1989
Box AF13
Charge Against Hunger, 1995
Box AF13
Choice of Card (mailing and display card), 1995
Box AF13
Corporate Card, 1988-1996 and undated
(8 folders)
Box AF13
Corporate Card mailing portfolio, 1988
(2 folders)
Box AF13
Establishment Services, 1991
Box AF13
Gold Card, 1991-1997
(2 folders)
Box AF13
Hilton HHonors, 1989
Box AF13
Investment Management Account, 1988
Box AF13
Just For You, 1996-1998
Box AF13
Members of Distinction, 1993
Box AF14
Membership Miles, 1994 and undated
Box AF14
Miscellaneous, 1992-1994 and undated
(2 folders)
Box AF14
One Check in-market pretest, 1994
Box AF14
Optima Card, 1988-1997 and undated
(16 folders)
Box AF14
Optima/Hilton card, 1995-1997
Box AF15
Optima Student Card, 1996-1997
(4 folders)
Box AF15
True Grace Card, 1994
Box AF15
Pan Am tie-in, 1990
Box AF15
Platinum Card, 1987-1997 and undated
(9 folders)
Box AF15
Senior Membership, 1995
Box AF15
Small Business Services, 1992-1996
(4 folders)
Box AF15
Travel Related Services, 1987-1993 and undated
(3 folders)
Box AF15
Samples, 1987-1993
(15 folders)
Box AF16
Account Files
Box AF16
General
13-country creative study, 1996
(2 folders)
Box AF17
Worldwide learnings, 1996
Box AF17
Amsterdam
Mailings, 1990 and undated
(2 folders)
Box AF17
Argentina
Creative, 1992-1994
Box AF17
Mailer, 1991
Box AF17
Newspaper, 1993
Box AF17
Presentation (English and Spanish), undated
Box AF17
Sales force proposals, 1993
Box AF17
Australia
Creative, 1993
Box AF17
Moneygram advertising, ethnic press (Greek, Spanish, Portuguese), undated
Box AF17
Strategy recommendation, 1992
Box AF17
Brazil
Creative, 1993-1994
Box AF18
Forms and stationery, undated
Box AF18
General, 1990-1993
Box AF18
Mailer, 1994 and undated
(2 folders)
Box AF18
Print advertising, 1991-1993
(2 folders)
Box AF18
Printed materials, 1992-1994
Box AF18
Sales folders, 1993 and undated
Box AF18
Study, 1993-1994
Box AF18
Top Travel insurance program, 1993
(3 folders)
Box AF19
Canada
Awards, submissions, 1990-1993
Box AF19
Cancellation letter creative brief, 1993
Box AF19
Corporate Card, 1992-1995 and undated
(3 folders)
Box AF19
Creative, 1989-1993
Box AF19
Mailings, 1987-1992 and undated
(8 folders)
Box AF19
Optima Card, 1990-1993
(2 folders)
Box AF20
Point-of-sale display, 1989
Box AF20
Print advertising, 1989 and undated
(3 folders)
Box AF20
Printed materials
At Your Service, 1988-1989
Box AF20
Cardmember Financial Services, 1989-1990
Box AF21
Corporate Card, 1988-1989
Box AF21
Line of Credit, 1988-1990
Box AF21
Optima Card, includes Christmas card, 1988-1989
Box AF21
Retail Service Establishments, 1988-1989
Box AF21
Status report, 1989
Box AF21
Denmark
Corporate Card, circa 1992
Box AF21
Finland
Print advertising (Finnish with English translations), 1994
Box AF21
France
Acquisition Cartes Corporate Supplementaires, 1992
Box AF21
Corporate small business strategy, 1991
Box AF21
Creative, 1987-1993
Box AF21
Cross-selling (Green and Corporate cards), 1991
Box AF21
Guide de l'Etabilssement Partenaire, circa 1992
Box AF21
Guide des Services Corporate, 1991
Box AF21
Le Partenariat en Action, 1988
Box AF22
Le Plan Anti-Suppression, circa 1990
Box AF22
Mailings, 1988-1990 and undated
(4 folders)
Box AF22
Mini-Guide Sécurité, undated
Box AF22
Oui, Merci campaign (for Paris and Amsterdam), 1988-1992
(2 folders)
Box AF22
Print advertising, 1992
Box AF22
Rapport d'Etude Barometre Point 6, 1990
Box AF22
Retail File/News (in English and French), 1990
Box AF22
Service Establishment (SE) Business Partnership Report, 1988
Box AF22
Strategy, 1988-1989
Box AF22
Germany
Corporate Card, 1993 and undated
(3 folders)
Box AF23
Creative, 1990-1991
Box AF23
Mailings, 1990-1996
(3 folders)
Box AF23
Merchandising (Geschenk Galerie), 1990
Box AF23
Platinum Card, 1991-1992
Box AF23
Print advertising, 1993 and undated
Box AF23
Printed materials, 1991-1993
Box AF23
Promotion flow, 1994
Box AF24
Service establishments, 1990
Box AF24
Status report, 1993
Box AF24
Travel Management Services (TMS) business review, 1993
Box AF24
Hong Kong
Briefs and miscellaneous, 1993 and undated
Box AF24
Case study, 1994
Box AF24
Corporate Card strategy and media proposal, 1992
Box AF24
Counter displays, 1994
Box AF24
Mailings, 1990-1994
(2 folders)
Box AF24
Memoranda and sample letters, 1990-1991
Box AF24
Newspaper advertising, undated
Box AF24
Printed materials, 1989-1994 and undated
Box AF24
Recommendations for Corporate Card, 1992
Box AF25
Travel Services Guide, 1994
Box AF25
Italy
Creative and miscellaneous, 1992
Box AF25
Japan
Briefs and miscellaneous, 1992-1994 and undated
Box AF25
Corporate Card, 1992-1994 and undated
(2 folders)
Box AF25
Creative1994 and undated
Box AF25
Mailings, 1988-1995
(1-2 of 6 folders)
Box AF25
Mailings, 1988-1995 (continued)
(3-6 of 6 folders)
Box AF26
Printed materials
Annual Report, 1988
Box AF26
Corporate World, 1992-1994
Box AF26
Impression, 1991
Box AF26
Miscellaneous, 1993 and undated
Box AF26
Shearson Lehman Hutton, One World One Market, 1988
Box AF26
System Amex, undated
Box AF26
London
Advertisements in magazines, 1990-1991
Box AF27
American Express Value System, undated
Box AF27
Briefs, 1992
Box AF27
Cardmember Financial Services, 1992-1993
(3 folders)
Box AF27
Cardmember loyalty, 1992
Box AF27
Consumer Value System, undated
Box AF27
Corporate Card, 1991-1993
(3 folders)
Box AF27
Creative brief, 1992-1993
(3 folders)
Box AF27
Guide to Mobile Telecom Service, 1995
Box AF27
Individualised marketing, 1992
Box AF27
Lead generation test--London Times strip advertisement, 1990 Oct.
Box AF27
Lead generation test--Taxi seatback advertisement, 1990 Oct.
Box AF27
Loyalty management process, 1993
Box AF27
Mailings, 1991-1992 and undated
(7 folders)
Box AF28
Membership Miles, 1992
(2 folders)
Box AF29
Mini city guides, 1992
Box AF29
Miscellaneous, 1994
Box AF29
Optima Card, 1993
Box AF29
Partnership Book, undated
Box AF29
Platinum Card
Brand Facts, 1991
Box AF29
Business plan, 1991
Box AF29
Investigation, 1990
Box AF29
Presentation, undated
Box AF29
Stationery, undated
Box AF29
Update, 1992
Box AF29
Printed materials, 1990-1996
(3 folders)
Box AF29
Project Swisse, 1993
Box AF30
Questionnaire strategy, undated
Box AF30
Relaunch proposals, 1992
Box AF30
Research proposal, anti-suppression initiatives, 1992
Box AF30
Service establishments, 1992
Box AF30
Take-one acquisition activity, 1993
Box AF30
Test advertisement, 1990 Sept.
Box AF30
Travel agency partnership, 1992
Box AF30
Travel Management Services, 1993
Box AF30
UK-NCP mailing plan, 1988
Box AF30
UK Star Pack, 1996
Box AF30
Welcome Communications, 1992
(2 folders)
Box AF30
Mexico
Creative, 1993-1994
Box AF30
Mailings, 1994-1996
(2 folders)
Box AF31
Miscellaneous, undated
Box AF31
Platinum Card gift, undated
Box AF31
Print advertising, undated
Box AF31
Singapore
Creative, 1993
Box AF31
Spain
Activity report, 1992-1993
Box AF31
Creative, 1992-1993
Box AF31
Sweden
Corporate Card, 1993
Box AF31
Mailings, 1992-1993
Box AF31
Print advertising, 1992
Box AF31
Service Establishment advertising, 1992
Box AF31
Switzerland
Creative, 1991
Box AF31
Thailand
Brief, 1994
Box AF31
New Jersey Chapter Research Conference, 1994
Box AF32
General files, 1994
Box AF32
Fleet Marketing Kit, 1993
Box AF32
Auto Train, 1998
Box AF32
Auto Train Florida, 1998
Box AF32
Carmen San Diego, 1998
Box AF32
Discover America, 1998
Box AF32
Metropolitan Lounge, 1998
Box AF32
Student Advantage + Take-Away, 1998
Box AF32
VIP Loyalty Program, 1998
Box AF32
Awards, 1989-1990
Box AF32
Background,
Box AF32
Business Process Management--proposal and background, 1997
Box AF32
CAPP/D, 1993
Box AF32
Creative, 1989 and undated
Box AF32
Curriculum Marketing Program, 1997
Box AF32
Model Releases, 1997
(3 folders)
Box AF32
Recruitment print advertising, 1998-1999
Box AF32
Shopping Cart Mailing, 1989
Box AF33
Case studies, 1989-1995 and undated
(4 folders)
Box AF33
Clippings, 1990 and undated
Box AF33
Creative,
Box AF33
Echo Awards, 1994
Box AF33
Presentation, circa 1990
Box AF33
Seminar series, 1991
Box AF33
Skulley letter,
Box AF33
Slide presentation, undated
Box AF33
Mailing
AppleCare, 1992
Box AF33
Apple Creative form, 1990
Box AF33
Business-to-business Unix, 1992
Box AF33
Business-to-business video offer, 1993
Box AF33
College-bound, 1992-1993
Box AF33
Desktop Media, 1989-1990
Box AF33
Earth Explorer, 1995
Box AF33
Educator Advantage, 1995
Box AF33
Educator acquisition, 1992
Box AF33
Educator guide, 1993
Box AF33
Eworld, 1994
Box AF33
Free Trial Run, 1989
Box AF33
Power PC Screamer, 1995
Box AF34
PowerBook, 1995
Box AF34
Six Reasons to Buy a Mac, 1991
Box AF34
Small business, 1993
Box AF34
System 7 Upgrade, 1991
Box AF34
Warranty, 1992
Box AF34
Education/Internet, 1991-1996
Box AF34
Macintosh/PowerBook, 1990-1995
Box AF34
Small business, 1989-1997
Box AF34
Mac Performance Pac takeaway display1992
Box AF34
Print advertising, 1996
Box AF34
Printed materials, 1990-1998
Box AF34
Mailers, 1986
Box AF34
Case history, undated
Box AF34
Account Files
American Bell histories, undated
Box AF35
America's Choice program, 1990
Box AF35
AT&T and Wunderman Cato Johnson, 1997
Box AF35
AT&T experience, 1993
Box AF35
Brand and Identity Management Kit, 1992
Box AF35
Brand Guidelines for Direct Mail, undated
Box AF35
Business Communications Services, 1994
(2 folders)
Box AF35
Case studies, 1990-1997 and undated
(3 folders)
Box AF35
Commercials in library, 1997
Box AF35
Direct Marketing Around the World, undated
Box AF35
Direct Service wallet guide, 1999
Box AF35
ECHO Awards application, 1996
Box AF35
Free Installation event, 1995
Box AF35
Gift card holder, undated
Box AF35
Global Calling Card, migration newsletter case study, 1997
Box AF36
Global Calling Card study, 1997
Box AF36
Global Contacts program, undated
Box AF36
Heavy User Bonding System (HUBS), undated
Box AF36
Home Business Resources overview, 1995
Box AF36
HUBS (individual services) database system, undated
Box AF36
International Call Plan, 1997
Box AF36
International Calling, 1985
Box AF36
Language Line training class, 1991
Box AF36
Miscellaneous, 1984 and undated
Box AF36
Opportunity Calling, 1989
(2 folders)
Box AF36
Opportunity Calling (Young & Rubicam), 1989
(2 folders)
Box AF36
Reach Out America strategy, 1985
Box AF37
Reports, 1980s
Box AF37
Request For Proposal briefing, 1986
Box AF37
Retention, circa 1990
Box AF37
Talk Express--National Postal Forum entry, 1997
Box AF37
Television spot, 1997
Box AF37
True Rewards program, 1994
Box AF37
Winback program, 1997
Box AF37
Wireless initiatives, 1997
Box AF37
Wireless program, 1996
Box AF37
World Class Database Marketing, 1994
Box AF37
World Traveler creative, 1998-1999
(2 folders)
Box AF37
Worldnet Service creative, 1997-1999
(3 folders)
Box AF37
Mailings
Billing, 1996
Box AF38
Business-related, 1985-1993
(2 folders)
Box AF38
Business Services, 1985
Box AF38
Business-to-Business resources, 1995
Box AF38
Caller's Club, 1990-1992
(3 folders)
Box AF38
Calling Cards, 1995-1996
Box AF39
Celebration, Fla., undated
Box AF39
Commitment to customer satisfaction, undated
Box AF39
Data Services, 1985
Box AF39
Easy Reach, 1992-1993 and undated
(3 folders)
Box AF39
Family Connections, 1997
Box AF39
Fulfillment items, undated
Box AF39
Global Calling Card (Spanish and Portuguese), 1997
Box AF39
Global Contacts, 1994
Box AF39
Global Military Saver, 1998
Box AF39
Global Rewards, 1995
Box AF39
Global Segment, European, 1999
Box AF39
Home Business Resources, 1995-1996
Box AF39
In-barracks service, 1998
Box AF39
In-room phone service (student dormitories), 1998
Box AF39
Individual services, 1989
Box AF39
International Caller's Club, 1990-1992
Box AF40
Military offers, 1998-1999
Box AF40
Miscellaneous, 1993-1997
(3 folders)
Box AF40
Olympics sweeps, 2000
Box AF40
One Rate postcard, 1999
Box AF40
One Rate/5-cent Weekend, 1998
Box AF40
Opinion Council, 1992
Box AF40
Opportunity Calling, 1985-1986
Box AF40
Pager Mail 30-day trial, 1995
Box AF40
Passageway, 1995
Box AF40
Personal Account Service, with calendar, 1997
Box AF40
Personal Communications EasyLink, 1994
Box AF40
Phone lease system, 1986
Box AF40
Quality Connections, 1991
(2 folders)
Box AF40
Reach Out plan, 1985-1989
Box AF41
Retail double postcard, 1996
Box AF41
SASC WATS, 1985
Box AF41
Savings, 1997
Box AF41
Student Card/Calling Card, 1991
Box AF41
True Choice, 1995
Box AF41
True Connections, 1994-1996
(2 folders)
Box AF41
True Rewards program, 1996
Box AF41
Universal Card, 1992
Box AF41
Universal Platinum Card, 1998
Box AF41
Winback program, 1989-1998
(4 folders)
Box AF41
Wireless program, 1997-1998
(4 folders)
Box AF42
World Plus, 1994
Box AF42
WorldNet, 1997
Box AF42
WorldTalker, 1996
Box AF42
Print advertising, 1991-1996 and undated
(3 folders)
Box AF42
Printed material
AT&T catalog, 2000
Box AF42
Bell South insert, 1986
Box AF42
Business Report, 1985-1986
Box AF42
Caller's Club, undated
Box AF42
Check-Free Services, 1994
Box AF42
Direct Service, 1998
Box AF42
International Calling Plan, 1997
Box AF42
Miscellaneous, 1986 and undated
Box AF42
One Rate, 2000
Box AF42
Opportunity Calling, 1985-1988
Box AF42
PersonalLink for Envoy Users, 1995
Box AF42
PowerSource, 1996
Box AF42
True Connections, 1995
Box AF42
Winback program, 1998
Box AF42
WorldNet, 1998
Box AF42
Your World summer sweeps, 1999
Box AF42
Creative, 1989-1990
Box AF43
General files, 1984-1985
Box AF43
Creative, 1984-1985
Box AF43
Mailer, undated
Box AF43
Case study, 1995
Box AF43
Gold Pages, undated
(2 folders)
Box AF43
Kidprint, 1996
Box AF43
Miscellaneous, 1996
Box AF43
Advertising, 1980-1992
(2 folders)
Box AF43
Mailings, 1981-1992
(1-6 of 16 folders)
Box AF44
Mailings, 1981-1992 (continued)
(7-16 of 16 folders)
Box AF45
Transparencies, undated
Box AF45
Mailing, undated
Box AF45
Reports and miscellaneous, 1993 and undated
Box AF45
Lester Wunderman presentation, 1981
Box AF46
Presentation, circa 1984
Box AF46
Certs case study, 1992
Box AF46
Mailings, 1985-1988
Box AF46
Reports, 1988-1990
Box AF46
Storyboards, 1984-1985
Box AF46

CBN

General files, 1985-1987 and undated
(2 folders)
Box AF46

CBS

General files, 1982 and undated
Box AF46
General files, 1992 and undated
Box AF46
Mailings, includes Yves St. Laurent Opium, 1985-1986
Box AF46
Buttons, circa 1996
Box AF46
Interactive, 1996
Box AF46
Printed material, 1995-1997
Box AF46
Sweepstakes, 1998
Box AF46
General files, 1981-1986
Box AF46
Case study and miscellaneous, 1981 and undated
Box AF46
Mailers and printed material, 1981-1985
Box AF46
Marketing opportunities, 1985
Box AF47
Print advertising and storyboards, 1984 and undated
Box AF47
Account Files
Case studies, undated
Box AF47
College marketing samples, 2000
Box AF47
Diner's Club creative, 1998
Box AF47
Global Training CD-ROM award entry (CD-ROM removed to Audiovisual Materials), 1998
Box AF47
Miscellaneous creative, 1998
Box AF47
My Citi creative, 2000
Box AF47
Personal card acquisition overview, 1997
Box AF47
Retail marketing samples, 2000
Box AF47
Sony Card acquisition creative, 1998-2000
(2 folders)
Box AF47
Student loans creative, 1998
Box AF48
Mailings
Account News, 1998
Box AF48
American Airlines AAdvantage Miles, 1998
Box AF48
Business Services, 1998
Box AF48
Citifunds, 1998
Box AF48
Citigold, 1997-1998
Box AF48
Citisource account, 1998
Box AF48
Direct Deposit, 1997
Box AF48
Driver's Edge, 1998
Box AF48
Elton John promotion, 1998
Box AF48
Equity Source account, 1998
Box AF48
EZ Checking, 1998
Box AF48
Gold Foreign Currency, 1998
Box AF48
Investment Services, 1997
Box AF48
IRA, 1998
Box AF48
Life Insurance, 1997
Box AF48
Loans, 1998
Box AF48
Preferred Line, 1998
Box AF48
Sony Card, 1998
Box AF48
Student cards, 1998
Box AF48
Print advertising, 1997-1998
(2 folders)
Box AF48
Printed material
Broker Mortgage Program, 1999
Box AF48
Campus Smart Card, 1998
Box AF48
Online Access, 1999
Box AF48
Visa Holiday promotion, 1998
Box AF48
Case study, 1996
Box AF48
Creative Connection binder, 1996
Box AF48
Creative Studio brochure, 1999
Box AF48
Mailings, 1997-1998
(3 folders)
Box AF49
Olympic Stains mailer, 1989
Box AF49
Brochures, 1991
Box AF49
Case studies, 1995-1996
Box AF49
Creative (English and Spanish), 1990-1995
Box AF49
Account Files
General files, 1964-1984 and undated
Box AF49
Campaigns, undated
Box AF49
Case histories, 1979-1996
Box AF49
CBS Video Club, 1983-1993 and undated
(4 folders)
Box AF49
CBS Video Library, 1984
Box AF50
CDHQ, 1995-1996
(2 folders)
Box AF50
Creative (English and French), 1996
Box AF50
Creative by music genre, 1995
Box AF50
Columbia Video Game Club, 1983-1984
Box AF50
Play, 1996
Box AF50
Storyboards, 1984-1991
Box AF50
Strategies for Managing Leadership, 1995
Box AF50
Mailings, 1979-1995
(5 folders)
Box AF50
Print advertising, 1985-1994
(6 folders)
Box AF51
Five Star Festival, 1997
Box AF51
Mailing, undated
Box AF51
Advertising, 1997-1998
Box AF51
Clippings, 1999-2000
Box AF51
General files, 1979 and undated
Box AF51
Self-Help, 1997-1999
Box AF51
Point-of-consumption creative, 1998
Box AF51
Miscellaneous (English and Spanish), 1995-1996
Box AF51
Advertising (Spanish), 1994
Box AF51
Eco-Challenge booklet, 1999
Box AF52
Club Disney, 1996-1997
(3 folders)
Box AF52
Miscellaneous, 1985-1986
Box AF52
Creative, 1997
Box AF52
Printed material, 1998
Box AF52
Archivek, undated
Box FA53
Brazil, creative, 1992
Box FA53
Case studies, 1985-1996
(2 folders)
Box FA53
Chicago--J.C. Penney/Lycra 9-2-5 launch, 1996
Box FA53
Comforel, 1995
Box FA53
Detroit--Automotive, 1995
Box FA53
Kevlar, 1990-1996
Box FA53
Lycra, 1996-1997
Box FA53
Mailings, 1989-1996
Box FA53
Mylar RL, undated
Box AF54
Miscellaneous creative, 1996 and undated
Box AF54
Printed materials, 1990-1996 and undated
(2 folders)
Box AF54
Tyvek, 1990-1998
(7 folders)
Box AF54
Vespel, 1989
Box AF54
Mailer, undated
Box AF55
Channel Marketing Toolbox (Malmo meeting), 1997
Box AF55
Current Channel Marketing Activities Within Ericsson Mobile Communications, 1997
Box AF55
Ericsson Cup tennis tournament (Spanish), 1997
(2 folders)
Box AF55
James Bond tie-in and sweepstakes, 1997
Box AF55
Point of sale creative, 1998
Box AF55
Printed material (Spanish and Portuguese), 1997-1998
Box AF55
Take Five! Segmentation brochure, 1995
Box AF55
Miscellaneous, 1985-1987
Box AF55
Creative and case studies, 1995
Box AF55
Account Files
General files, 1982-1992
(4 folders)
Box AF56
Award entry, World awards, 1988
Box AF56
Case studies, 1992-1997
(2 folders)
Box AF56
Chicago--Mercury Cycling Team, 1997
Box AF56
Detroit
Box AF56
Lincoln Navigator, 1997
Lincoln Town Car, 1997
Box AF57
Mercury Grand Marquis, 1997
Box AF57
Mercury Sable, 1995
Box AF57
Fulfillment items, undated
Box AF57
Germany--Ka model creative (English, Spanish, German), 1995-1997
Box AF57
Greece--Fleet Division (Greek), 1996
Box AF57
Irvine--Lincoln, 1991-1997
Box AF57
Lincoln booklet, 1998
Box AF57
Lincoln Continental launch, 1995
Box AF57
Merkur XR4Ti Challenge,
Box AF57
Reports and miscellaneous, 1987-1999 and undated
Box AF57
QCP Standards, 1995
Box AF57
Scorpio, 1987-1988
Box AF57
Spain--Escort product guide (Spanish), 1997
Box AF57
United Kingdom mailer, undated
Box AF57
Visteon (English, French, German), 1997
Box AF57
WCJ Ford Story, 1997
Box AF57
Mailings
30-Day/9 month owners, 1988
Box AF58
30-42 months of ownership, 1989
Box AF58
American Road, 1994
Box AF58
Car Buying Made Easier, 1986-1990
Box AF58
Financing, 1986
Box AF58
Ford Collection, 1986
Box AF58
Ford consumer finance home equity solicitation, 1990
Box AF58
Ford Update, 1991-1994
Box AF58
Images (photographs by notable photographers), undated
Box AF58
Leasing, 1990
Box AF58
Legend of Lincoln, 1986
Box AF58
Lincoln Commitment, 1991
Box AF58
Lincoln Continental, 1995
Box AF58
Lincoln Mark VIII, 1997
Box AF58
Lincoln-Mercury, 1988-1992
(1 of 2 folders)
Box AF58
Lincoln-Mercury, 1988-1992 (continued)
(2 of 2 folders)
Box AF59
Lincoln to dissatisfied Cadillac owners, 1983
Box AF59
Lincoln Update, 1991-1993
Box AF59
Mercury, 1997
Box AF59
Mercury Sable, 1999
(2 folders)
Box AF59
Mercury trivia, 1986
Box AF59
Mercury Update, 1991-1993
Box AF59
Miscellaneous, 1994-1997
Box AF59
Non-responder, 1989-1990
Box AF59
Series reports, 1989
Box AF59
Printed material
Annual Report, 1995
Box AF60
Car and Truck Buying Made Easier, 1988-1993
Box AF60
Collateral literature, 1989-1996
(2 folders)
Box AF60
Mustang, 1997
Box AF60
Cover, 1984 Feb. 6
Box AF60
Case study and sweepstakes, undated
(2 folders)
Box AF60
Plugging into the Power of Kids, undated
Box AF60

Gap

Miscellaneous, 1983
Box AF60
Hoop It Up, coaches fulfillment mailing, 1995
Box AF60
Case history, circa 1983
Box AF60
Case study and strategy, 1979-1981
Box AF60
Seriographic presentation, undated
Box AF61
International Coffee, 1996-1997
Box AF61
Account information, undated
Box AF61
Brochure, 1999
Box AF61
Classified advertising, 1999
Box AF61
Journey of Fergus (educational series), 1999
Box AF61
Mail campaign, 1999
Box AF61
Made/Missed payment postcards, 1998
Box AF61
Newsletters, 1998-1999
Box AF61
Survey response cards, 1998
Box AF61
Welcome mailings, 1998-1999
Box AF61
Yellow Pages advertising, 1999-2000
Box AF61
Advertising, undated
Box AF61
Launch creative, 1998
Box AF61
Acquisition, special offers, mailings, 1983-1995 and undated
(2 folders)
Box AF61
Brand overview, 1994
Box AF61
Brochures, undated
Box AF61
Business review, rollout expansion plans, 1985
Box AF61
Case studies, undated
Box AF61
Direct marketing sample book, 1997
(3 folders)
Box AF62
Import Service posting, 1986
Box AF62
Incentives, undated
Box AF62
Interview with Jan-Öjvind Swahn, undated
Box AF62
Janevelope sample book, 1997
Box AF62
Marketing strategies, 1996
Box AF62
Mailings, 1983-1996
(4 folders)
Box AF62
PIP sample book, 1997
Box AF63
Posters, 1995
Box AF63
Reports, 1986-1993
Box AF63
Trial shipment form, 1997
Box AF63
Creative (English and Spanish), 1997
Box AF63
Store opening and creative, 1998
Box AF63
Book of Knowledge, 1979-1987
(4 folders)
Box AF63
Building the Grolier Encyclopedia Business Through Curriculum Persuasion, 1986
Box AF63
Children's books (Let's Talk About Teasing, Teach Me About Mealtime), 1982-1984
Box AF63
NBK (New Book of Knowledge) communication evaluation (report by Kennan Research and Consulting), 1987
Box AF64
Top-Line presentation (by Polaris Research Associates), 1986
Box AF64
Creative, 1996-1997
Box AF64
Bass Ale/Titanic movie tie-in, 1996
Box AF64
Black & Tan advertising, undated
Box AF64
Case study, undated
Box AF64
Creative, 1996-1998
(2 folders)
Box AF64
World Record Toast, 1997
Box AF64
Case study, 1997
Box AF64
Mailings, 1996-1997
Box AF64
Creative, undated
Box AF64
Take a Movie Break, 1993
Box AF64
Agency assignment briefing, 1990
Box AF64
Wild Game Festival, undated
Box AF64
Brochures, 1988-1990 and undated
Box AF64
Case studies, 1987-1991
(2 folders)
Box AF64
Creative (English and French), 1987-1993 and undated
(2 folders)
Box AF64
Printed material, undated
Box AF64
Catalog, 1981
Box AF65
Invitation to membership, undated
Box AF65
Creative and case study, 1989
Box AF65
Printed material, undated
Box AF65
Advertising, undated
Box AF65
Health plans, 1985
Box AF65
Brochures, 1992-1993
Box AF65
Case studies, 1988-1990
Box AF65
Frequent Flyer/Mileage Plus, 1992
Box AF65
Gold Passport/At Leisure, 1993
Box AF65
Mailers, 1992-1993
(3 folders)
Box AF65
Printed material, 1992
Box AF65

IBM

CAD System and Health Care, undated
Box AF65
Catalogs, 1984-1988
(1-2 of 4 folders)
Box AF65
Catalogs, 1984-1988 (continued)
(3-4 of 4 folders)
Box AF66
Creative, undated
Box AF66
Energy Perspective, undated
Box AF66
Facts Court management, 1998
Box AF66
Human Kind deep computing, 1998
Box AF66
Mailers, 1984-1985 and undated
(2 folders)
Box AF66
Miscellaneous, 1986-1998
Box AF66
Printed materials
Connections, 1986
Box AF66
Records Manager, 1999
Box AF66
Website, 1999-2000
Box AF66
Information, 1996
Box AF66
Jaguar XJ creative and case study, 1995
Box AF66
Case studies and clippings, 1979-1992 and undated
(1 of 2 folders)
Box AF66
Case studies and clippings, 1979-1992 and undated (continued)
(2 of 2 folders)
Box AF67
Child Development
Products marketing plan, 1981
Box AF67
Toy Retail Communications Plan, circa 1980
Box AF67
Mailers, 1978-1984
Box AF67
Miscellaneous creative, 1982-1986
Box AF67
Curity bladder control products, 1988
Box AF67
Mailer, 1987
Box AF67
Information and Enrollment Form, undated
Box AF67
Miscellaneous, 1988
Box AF67
Articles, 1993-1994
Box AF67
Case studies, 1990 and undated
Box AF67
Incentives and sales, undated
Box AF67
Kodak For You action marketing program, 1994
Box AF67
Kolorkins Toys multi-brand promotion, 1989
Box AF67
Miscellaneous Creative, undated
Box AF67
Presentation Power, 1990
Box AF67
Product advertisements, undated
Box AF68
Report1987
Box AF68
Reports and clippings, 1987-1993
(2 folders)
Box AF68
Sample file, 1986
Box AF68
Targeted Franchise Marketing (TFM), 1986-1988
(3 folders)
Box AF68
Targeted Franchise Marketing Results Update, 1990
Box AF69
Target Relationship Marketing, undated
Box AF69
Target Relationship Marketing Presentation, undated
Box AF69
Co-marketing program with H.E. Buff, 1995
Box AF69
International non-media channels, 1996
Box AF69
Case studies, 1992-1997
Box AF69
Kraft Foods/Kroger Atlanta--Football Fever campaign, 1994
Box AF69
American Airlines catalogs, 1991-1992
Box AF69
Princess Cruises catalog, 1991-1992
Box AF69
Esquire Magazine advertising, 1982
Box AF69
Guide to Fitness, 1985
Box AF69
Ordering catalogs, 1975-1988
(3 folders)
Box AF69
Presentation, 1986
Box AF69
Report and miscellaneous, 1978-1987
Box AF69
Biotherm Skin Care, 1988
Box AF70
Case study, circa 1985
Box AF70
Pantene
Mailers, undated
Box AF70
Packaging, undated
Box AF70
Client letters, 1996-1997
Box AF70
Director commercial mailing, 1996-1997
Box AF70
Advertisements, 1985-1986
Box AF70
Letters of Information, 1986-1987
Box AF70
Reports, 1982-1986
Box AF70
Creative, 1998
Box AF70
Retention program, 1998
Box AF70
Cash Management Account (CMA) program information, undated
Box AF70
CMA interest forms and information, 1983-1985
Box AF70
CMA referral form, 1982
Box AF71
Equity Access credit account, undated
Box AF71
Information form, undated
Box AF71
Mailers, 1985
Box AF71
Market letters, undated
Box AF71
Personalized Financial Pathfinder, 1983
Box AF71
Reports and presentations, 1981-1985
Box AF71
Sharebuilder client accounts, 1986
Box AF71
Speeches by William Waters, circa 1983
Box AF71
Early Curriculum Execution, undated
Box AF71
Christmas catalog, 1982
Box AF71
Home Comfort Solutions, 1997
Box AF71
Michigan Consolidated Gas Co. Home Protection PLUS, 1988
Box AF71
Website, undated
Box AF71
Website Request, 1998
Box AF71
Yellow Pages advertisers, 1983
Box AF71
Catalog (Spanish), 1996
Box AF71
Developers, 1995
Box AF71
Latin American case studies, 1996
Box AF71
MORGS, 1995
Box AF71
Newsletters, 1995-1996
Box AF71
Case studies, 1993-1885
Box AF71
Creative, 1993-1995
(2 folders)
Box AF71
Direct Marketing case studies, 1994
Box AF71
Genuine Team, 1994
Box AF71
Mailersm 1993-1994
Box AF72
Miller Time Card program, 1993 and undated
(2 folders)
Box AF72
Reports, 1992-1994
(2 folders)
Box AF72
Sports Marketing Promotions, undated
Box AF72
Sports Marketing Promotions: Chicago Bulls/White Sox, 1993-1995
Box AF72
Survey, undated
Box AF72
WCJ account summary, 1992
Box AF72
Films Division, undated
Box AF72
Miscellaneous, 1995-1996
Box AF72
Creative (Hutchins/Y&R), 1997
Box AF72
Case study, undated
Box AF72
Creative, 1998-1999
Box AF72
Survey, 1986
Box AF72
Newspaper advertising, 1999
Box AF72
Information on NRA, 1990-1991
Box AF73
Magazines, 1989-1990
Box AF73
Membership letters, 1990-1991
(3 folders)
Box AF73
Premium Pak, 1991
Box AF73
Miscellaneous, 1997
Box AF73
Miscellaneous, 1980-1982 and undated
Box AF73
NYNEX, 1984
Box AF73
Miscellaneous, 1994-1995
Box AF74
Case studies, 1991
Box AF74
Netware 4.1 campaign, 1996
Box AF74
Miscellaneous, 1991
Box AF74
Case study, 1995
Box AF74
Creative, 1982-1985
(5 folders)
Box AF74
Mailer, 1988
Box AF74
P.R.O.F.I.T.S. Manual, 1993
(3 folders)
Box AF75
Print advertising, undated
Box AF75
Creative, 1982-1983
Box AF75
Miscellaneous, 1982-1984
(2 folders)
Box AF75
Slide Presentation Script, 1983
Box AF75
Creative, 1999
Box AF75
Creative, 1988
(2 folders)
Box AF75
Direct Marketing article, 1989
Box AF76
Mail, undated
Box AF76
Creative, undated
Box AF76
Creative, 1979 and undated
Box AF76
Oil of Olay, 1985-1986
Box AF76
Pampers, Pert, Swap N Save, circa 1980s
Box AF76
Budget Worksheet and Brochures, undated
Box AF76
Paper and envelope, undated
Box AF76
Gatorade case Study, undated
Box AF76
Creative, 2000
Box AF76
Creative, undated
Box AF76
Pantene case Ssudy, circa 1985
Box AF76
Tempo antacid, Pantene1985-1986
Box AF76
Rocephin mailer, 1998
Box AF76
Miscellaneous, circa 1983
Box AF76
Classic Malts of Scotland creative, 1997
Box AF76
Best Customer Program Welcome Kit Mailing, undated
Box AF76
Building Relatioships Builds Profits (Sears Home Services), undated
Box AF76
Building the Value Proposition of the Sears Card, 1997
Box AF76
Case studies, 1994-1997, and undated
Box AF76
Creative, 1994-1999
Box AF76
Gilda's Club, 1996
Box AF76
Home Central Communications Guidelines, 1997
Box AF76
Mailers, 1995
Box AF77
Sears Charge creative, 1991
Box AF77
Shop at Home, 1984
Box AF77
Creative, 1985-1986
Box AF77
Case studies and creative, 1990-1996
Box AF77
Mailers, 1989-1993
Box AF77
Overview presentation, 1996
Box AF77
Reports, 1994-1995
Box AF77
Reports and memoranda, 1991
Box AF77
Ronald Reagan, Speaking my Mind mailers, 1989
Box AF77
Ecotrin--Ecotrin Report (Vol. 2, Issue 1), 1998
Box AF77
Nicorette--Committed Quitters campaign, 1996-1997
Box AF77
Tums creative, undated
Box AF77
Home Entertainment competitive, 2000-2001
(3 folders)
Box AF78
Creative, 1982-1982
Box AF78
(Miami/Mexico)Spanish--Language creative/case study for Latin American market, 1995-1996
Box AF78
Financial ServicesStudent Moniter--Lifestyle & Media Highlights, 2000
Box AF78
xPlod creative, 2000
Box AF78
General, 1978-1984
Box AF79
Creative, 1979-1980
Box AF79
Creative and miscellaneous, 1982-1993
Box AF79
Reports, 1987-1992
Box AF79
Case study, undated
Box AF79
Reports, 1992 and undated
Box AF79
Creative and miscellaneous, 1983-1985
Box AF79
Case study, undated
Box AF79
(Video Games) Tie-in campaign, undated
Box AF79
Circuit City Swepstakes, undated
Box AF79
Creative, 1997
Box AF79
Creative, 1981-1985
(2 folders)
Box AF79
Case studies, 1991-1996
Box AF80
Creative, 1991-1998
(2 folders)
Box AF80
Display signs, 1993-1994
Box AF80
Enter Marketing Manual, undated
Box AF80
Frequent Rewards Club, 1994
Box AF80
Loyalty Component of Capturing Lifetime Value, 1993
Box AF80
Memoranda and miscellaneous, 1994-1997
Box AF80
Reports, 1996 and undated
Box AF80
Rocky & Bullwinkle promotion, 1993
Box AF80
Star Wars tie-in cups, 1997
Box AF80
WCJ Newport Beach--Value Initiative background, 1994
Box AF80
National Audobon Society brochure, 1999
Box AF80
Creative, 1988-1989
Box AF81
Mailers, 1988-1989
(2 folders)
Box AF81
Mailers--Club 13, 1988-1989
Box AF81
Not By Wunderman, 1988-1989
Box AF81
General, 1986-1988
Box AF81
Mailers, 1986-1988
(2 folders)
Box AF81
Printed material, 1986
Box AF81
Creative, 1975-1990
Box AF82
Time Plus mailing, 1989-1990
Box AF82
American Country, 1988-1989
(2 folders)
Box AF82
Case studies, 1981-1987
Box AF82
Clippings, 1985
Box AF82
Creative, 1976-1990
(4 folders)
Box AF82
Discover Magazine, undated
Box AF82
The Enchanted World & Mystic Places, 1985-1988
Box AF82
Home Repair & Improvement, 1985-1990
Box AF83
Miscellaneous, 1980-1995
Box AF83
Suspense!, undated
Box AF83
Time Warner and Wunderman Cato Johnson, 1992
Box AF83
The Vietnam Experience, 1989
Box AF83
Voyage Through The Universe, 1989-1990
Box AF83
World War 2 (The Great Warbirds/The Third Reich), 1979-1987
Box AF83
What Works in Subscription Acquisition, 1995
Box AF83
Mail, undated
Box AF83
Case studies and miscellaneous, 1993-1996
Box AF83
Presentations (Hutchins/Y&R), 1992
Box AF83
Creative, 1986
(2 folders)
Box AF83
Mailers, 1986-1987
(2 folders)
Box AF83
Mailer, circa 1986
Box AF84
Creative [English and Japanese], 1997
Box AF84
Complementary Subscription, undated
Box AF84
Campaign photographs, 1994
Box AF84
Acquisition to male seniors, 1989
Box AF84
Army Nursing Program mailing, circa 1990 and undated
(2 folders)
Box AF84
Army Reserve mailers to veterans, 1988
Box AF84
Army Reserve retention planner, 1988-1989
Box AF84
Case studies, 1993 and undated
Box AF84
College benefits mailers, 1989-1999
Box AF84
Information kit, 1996
Box AF84
JROTC Building a Better School and Better Students, 1994
Box AF84
Mailers, 1989-1999 and undated
(1-2 of 8 folders)
Box AF84
Mailers, 1989-1999 and undated (continued)
(3-8 of 8 folders)
Box AF85
ROTC brochures, 1996-1997
Box AF85
Case studies, 1990-1997 and undated
(2 folders)
Box AF85
Communications review, 1994
Box AF85
Creative, 1994-1998, and undated
Box AF86
Holiday promotion, circa 1993
Box AF86
Imagitas-Mover's guide, 1999
Box AF86
Inbound scripts, 1995
Box AF86
Manual of Direct Mail, circa 1995
Box AF86
Miscellaneous, 1994-1994, and undated
Box AF86
Package Services campaign launch, 1997
Box AF86
Printed material, 1993-1994
Box AF86
Profit Connection, 1997
Box AF86
Report: PTT Post Holland case history on the promotion of direct mail since 1982circa 1985
Box AF86
Smart Solutions, 1995
Box AF86
Case study, 1994
Box AF86
Viewtron, 1982-1983
Box AF86
Case studies and briefs, 1992-1993
Box AF86
Comic Relief presentation, 1992
Box AF86
Creative, 1989, 1997
Box AF87
Creative, 1989-1992
Box AF87
Print advertising, undated
Box AF87
Summary report, 1988
Box AF87
Membership drive, 1989
Box AF87

WCJ

Mailers, 1986-1994 and undated
(2 folders)
Box AF87
Holiday self-promotion, 1994
Box AF87
Case studies, 1994-1996
Box AF88
Xerox, circa 1983
Box AF88
Creative, 1993-1998
(3 folders)
Box AF88
Document Center letter and video (video removed to Audiovisual Materials), 1997
Box AF88
Intelligent Color program, 1994
Box AF88
Mailers, 1990-1996
(2 folders)
Box AF88
The Perfect 10, 1993
Box AF88
Printed materials, 1995
Box AF88
Accolate creative, 1998
Box AF88
ADVO Telecom
Box AF-OV1
Brochures, 1999
Box AF-OV1
Australia & New Zealand (ANZ) Banking Group
Mailer, 1990
Box AF-OV1
Avon
Creative, 1988 and undated
Box AF-OV1
Bankers Trust
Printed material, 1994 and undated
Box AF-OV1
Colgate
Mounted advertising, 1990
Box AF-OV1
DuPont
Comforel portfolio, 1980s
Box AF-OV1
Ford Motor Company
Germany--Mailer, 1993
Box AF-OV1
Lincoln collateral literature, 1994
Box AF-OV1
Lincoln mailers, Buyers considering European cars, 1989
Box AF-OV1
Mercury catalog request, 1986
Box AF-OV1
Visteon, 1997
Box AF-OV1
Gevalia
Brand advertising review, 1988
Box AF-OV1
Grolier
Creative, 1980-1981 and undated
Box AF-OV1
Johnson & Johnson
Child development toys, 1983-1984
Box AF-OV1
Kodak
Marketing article, undated
Box AF-OV1
Merck
Propecia letterhead designs, undated
Box AF-OV1
Pacific Telephone
Creative, 1982
Box AF-OV1
Taco Bell
Display, 1994
Box AF-OV1
Time-Life Books
Unit cost comparison, 1984
Box AF-OV1
American Express
Box AF-OV2
Details on issuers, 1996
Box AF-OV2
Quality 1987 Report, 1988
Box AF-OV2
Transparencies, Corporate Card presentation, undated
Box AF-OV2
American Express International
Argentina--Article and case study (in spanish), 1991
Box AF-OV2
Brazil--Clippings, feature on Wunderman (in Portuguese), 1991
Box AF-OV2
Canada--Corporate Card/Small Business, 1989-1990
Box AF-OV2
Germany--Storyboards, German execution of Oui Merci campaign, undated
Box AF-OV2
General
Box AF-OV3
Miscellaneous case studies, circa 1996
Box AF-OV3
Bankers Trust
Printed material--Global Resources Personalized Solutions (English, Spanish, Japanese versions), circa 1994
Box AF-OV3
Sunday Times, Britain's Richest 500, 1994
Box AF-OV3
Citibank
Creative, 2000
Box AF-OV3
Dow Jones Newswires
Brochure, undated
Box AF-OV3
Gevalia
Brand print research, 1984 and undated
Box AF-OV3
Jet Services
Courier pouch, undated
Box AF-OV3
Kessler Exchange
Box AF-OV4
Creative, 1988 and undated
Box AF-OV4
Konica
Creative, undated
Box AF-OV4
National Geographic Society
Commercial concepts, undated
Box AF-OV4
Phoenix House
Newsletter, 1983-1984
Box AF-OV4
Quick Courier Company
Courier pouch, undated
Box AF-OV4
Showtime/HBO
Creative, 1993
Box AF-OV4
Sony
Creative, 2000
Box AF-OV4
Thomas Garroway
Images, undated
Box AF-OV4
Time-Life Books
Creative, 1985-1990
Box AF-OV4
U.S. Army Recruiting
ROTC display, 1991
Box AF-OV4
U.S. Postal Service
Field Force Kit, undated
Box AF-OV4
Weight Watchers
Creative, 1992-1993
(2 folders)
Box AF-OV4
Wunderman
In-house awards materials, 1988 and undated
Box AF-OV4
Xerox
Printed material, 1993-1994
Box AF-OV4
USA Today feature (Olympics sponsorship), 1993
Box AF-OV4
Air France
Box AF-OV5
Packaging images, 1992
Box AF-OV5
Apple Computer
Creative, 1992-1996
Box AF-OV5
AT&T
Creative, 1998-2000 and undated
(2 folders)
Box AF-OV5
Bankers Trust
Mailer, Britain's Richest 500, 1994
Box AF-OV5
Chevron
Creative, 1996
Box AF-OV5
Citibank
Creative, 1997-1998 and undated
(2 folders)
Box AF-OV5
Columbia House
Creative, 1982-1995
(3 folders)
Box AF-OV5
Disney
Box AF-OV6
Club Disney creative, undated
Box AF-OV6
Dow Jones Newswires
Information packet, 1998
Box AF-OV6
DuPont
Brazil creative, 1992
Box AF-OV6
DuPont World, 1995
Box AF-OV6
Lycra/J.C. Penney point of purchase display, 1996
Box AF-OV6
Ericsson
Creative, undated
Box AF-OV6
Miller Brewing
NBA All-Star Weekend creative, 1997
Box AF-OV6
SmithKline Beecham
Tagamet creative, 1998
Box AF-OV6
U.S. Army Recruiting
Creative, undated
Box AF-OV6
Anderson Consulting
Box AF-OV7
Foundation Seminars, 1992
Box AF-OV7
Columbia House
Advertising in magazines, 1992-1993
Box AF-OV7
Ericsson
Point of purchase displays, undated
Box AF-OV7
Gevalia
Website design, 1996
Box AF-OV7
Merrill Lynch
Cash Management Account mockup mailer, undated
Box AF-OV7
Ford Motor Company
Collateral literature, 1984-2000
Box AF-OV8
Ford, Mercery, Merkur mailings, 1984-1997
Box AF-OV9
Lincoln mailings, 1987-1997
Box AF-OV10
Sony
Spanish-language creative, circa 1995
Box AF-OV11

Restricted Oversize

Conditions Governing Access note

Restrictions on Access: Unpublished materials are closed to non-Wunderman researchers for 15 years from the date of creation.

Ericsson
Box AF-OV12
Channel Marketing Workshop, 1998
Box AF-OV12
Sony
Campaign mechanicals, 2000
Box AF-OV12

Restricted Materials, 1998-2001

Conditions Governing Access note

Restrictions on Access: Unpublished materials are closed to non-Wunderman researchers for 15 years from the date of creation.

Amtrak
Auto Train Northbound, 1998
Box AF-R1
Student Advantage, 1998
Box AF-R1
VIP loyalty program, 1998
Box AF-R1
Andersen Consulting
BPM brochure, 1998
Box AF-R1
BPM2 brochure, 1999
Box AF-R1
Campus photo shoot, 1998
Box AF-R1
EH collateral literature, 1998
Box AF-R1
Forest Products collateral literature, 1998
Box AF-R1
Global inserts, 1999
Box AF-R1
Historical photos correspondence, 1999
Box AF-R1
Photographs of children with copies of finished brochure, 1998
Box AF-R2
Recruitment campaign, 1998
Box AF-R2
Strategic Services brochure, 1998
Box AF-R2
Travel for campus print, 1998
Box AF-R2
AT&T
AT&T First launch, 1998
Box AF-R3
AT&T Wireless: Database program overview, 1998
Box AF-R3
Brand guidelines, 1998
Box AF-R3
Canada letter revise, 2000
Box AF-R3
Direct Dial focus groups, 1999
Box AF-R3
Global Bundled offers call organizer, 1999
Box AF-R3
Global Contacts program, c. 1994
Box AF-R3
Global English One Rate (ORIVP) Canada optimization, 2000
Box AF-R3
Global Segment, 1998-1999
Box AF-R3
Global Segment 9? Sundays, 2000
Box AF-R3
Global Segment 9? sundays with Europe promotion, 1999
Box AF-R3
Global Segment advertising research, 1999
Box AF-R3
Global Segment anniversary letter, 2000
Box AF-R4
Global Segment British Airways Executive Club, 1999
Box AF-R4
Global Segment catalog letter, 2000
Box AF-R4
Global Segment financial, 2001
Box AF-R4
Global Segment Hawaii One Rate, 2000
Box AF-R4
Global Segment International Code Change, 2000
Box AF-R4
Global Segment LEC and Asian, 2000
Box AF-R4
Global Segment One Rate postcard, 1999
Box AF-R4
LEC Connect Hawaii revise, 2000
Box AF-R4
Global Segment- Olympics Sweeps, 2000
Box AF-R4
Olympic Price Down postcards, 2000
Box AF-R4
Wireless case study, 1998
Box AF-R5
World Traveler 2000 scope, 1999
Box AF-R5
World Traveler/CitiBank, 1999
Box AF-R5
World Traveler Internet, 1999
(2 folders)
Box AF-R5
World Traveler Internet and ticket jacket, 1999
Box AF-R5
World Traveler Personal Rewards, 1999
Box AF-R5
World Travel planning and stategy, 1998-1999
(2 folders)
Box AF-R5
World Traveler Sweepstakes, 1999
Box AF-R6
World Travel Website, 1999
Box AF-R6
World Traveler Your World Summer Sweeps, 1999
(2 folders)
Box AF-R6
CitiBank
Driver's Edge, 1998
Box AF-R6
Global Quest For Success, 1999
Box AF-R6
Voices in the Marketplace, 1998
Box AF-R6
Website case study, circa 1998
Box AF-R6
1998 Strategy and Action Plan Optimization (France), 1998
Box AF-R6
Concord/Impiric
Results Analysis Week of 6/19, 2000
Box AF-R6
Credit Page
Credit Counselor directory website, 1999
Box AF-R6
Ford
Case studies, 1999
Box AF-R6
Lincoln Navigator marketing campaign, 1998
Box AF-R7
Lincoln Navigator presentation, 1998
Box AF-R7
Genus
Charts, 1999-2000
Box AF-R7
Client agreement, circa 1999
Box AF-R7
Competitors, 1999
Box AF-R7
Competitors' information, 1999
Box AF-R7
Executive summary, 1999
Box AF-R7
Marketing tools and advertising, 1999-2000
Box AF-R7
Meeting notes, 1999-2000
Box AF-R7
Online files, 1997-1999
Box AF-R7
Results Analysis Week of 6/19 (Impiric), 2000
Box AF-R7
WCJ fee proposal, notes, bill, and Genus production, 1999-2000
Box AF-R7
Work and compensation proposal for 1999-2000, 1999
Box AF-R7
H&R Block
Case study1998
Box AF-R7
InCharge Institute
Account information, 2000
Box AF-R7
Account Review and Strategic Recommendations, 2000
Box AF-R7
Budgets and costs, 2000
Box AF-R7
Concord and Profina media, 2000
Box AF-R7
Contract revision/back-ups, 1999-2000
Box AF-R7
Contracts, 2000
Box AF-R7
Data, 1999-2000
Box AF-R7
Direct mail, 2000
Box AF-R7
Fee/CPCs financial, 2000
(2 folders)
Box AF-R7
Ideas and questions, 2000
Box AF-R7
Information on competitors, 1999-2000
Box AF-R7
Meeting notes, 2000
Box AF-R7
Messaging strategy, 2000
Box AF-R7
Proposals, 2000
Box AF-R7
TV production, 2000
Box AF-R7
WCJ Teleservices Practice Group, 2000
Box AF-R7
LNA/MediaWatch
Frequency of available media, 1999
Box AF-R8
Merck
Materials developed for Propecia, 1998
Box AF-R8
Metropolitan Life
Shifting Into Overdrive: Customer Acquisition for Metlife Auto Direct, 1999
Box AF-R8
Nabisco (Knox Nutra Joint)
Reports , 1998
Box AF-R8
Profina Debt Solutions
Interim creative proposal and fee for service, 2000
Box AF-R8
Results Analysis Week of 6/19 (Impiric), 2000
Box AF-R8
Smithkline Beecham
Tagamet1998
(2 folders)
Box AF-R8
Sony
Braintrust, 2001
Box AF-R9
Direct response competitive analysiscirca 2000
Box AF-R9
General, 2001
Box AF-R9
Campaign analysis, 1999-2000
Box AF-R9
Letter, 2001
Box AF-R9
Out of pocket expenses, 1999
(2 folders)
Box AF-R9
Reports, 2000
Box AF-R9
Mass communications media plan (The Media Edge), 2001
Box AF-R9
P1 camera, 2000
(2 folders)
Box AF-R9
Portable Audio Omnibus Study, 1999
Box AF-R10
Productions specifications, circa 2000
Box AF-R10
Sears/Circuit City direct marketing, 2000
Box AF-R10
Sony Style Store, 2001
Box AF-R10
Vaio computer, 2000
Box AF-R10
Xplode, 2000
(3 folders)
Box AF-R10
Youth market studies, 2000-2001
Box AF-R10
Taco Bell (Chicago)
Case studies, 1998
Box AF-R11
Godzilla program implementation guide, 1998
Box AF-R11
U.S. Army
Fort Bragg photography shoot (Medical Service Corps), 1998
Box AF-R11
Stock photograph fees, 1998
Box AF-R11
Stock photograph fees (Image Axis), 1998-1999
Box AF-R11
U.S. Postal Service
Stampers Design Service solicitation, 1998
Box AF-R11
Air France
American Express Guide to Paris, 1991
Box >AF-3D-1
Candied Chestnuts, undated
Box >AF-3D-1
Gift Chocolates, circa 1991
Box >AF-3D-1
Mailer, 1995
Box >AF-3D-1
Marrons Glacés (candies removed), 1992
Box >AF-3D-1
Paris Bistro Cooking, 1991
Box >AF-3D-1
Savoir Faire (with VHS of Jean Cocteau film Beauty and the Beast--removed to Audiovisual Materials), 1992
Box >AF-3D-1
Service Plus (wallet and luggage tags), undated
Box >AF-3D-1
American Express
3D mailer mockup, undated
Box >AF-3D-2
Platinum Card (Calculator gift), 1996
Box >AF-3D-2
Platinum Card (Credit card holder gift), 1994
Box >AF-3D-2
Platinum Card (Pen with invitation), 1994
Box >AF-3D-2
Platinum Card (Pen in box), 1994
Box >AF-3D-2
Travel and Entertainment Management Survey Kit (golf ball in box), 1991
Box >AF-3D-2
Travel Related Service (Golf spike wrench and ball), undated
Box >AF-3D-2
Amsterdam: Partnership Book (in Dutch), undated
Box >AF-3D-3
Andersen Consulting
Business Process Management mailing, 1997
Box >AF-3D-3
College recruiting, 1993
Box >AF-3D-3
Foundation Client/Server seminar t-shirt, 1992
Box >AF-3D-3
Shopping cart mailing, 1989
Box >AF-3D-3
Shopping cart remote control, 1989
Box >AF-3D-4
Toolbox mailing to industrial products clients, 1989
Box >AF-3D-4
Toothpaste (Colgate) mailing, 1995
Box >AF-3D-4
Apple Computer (San Francisco)
In Business with Macintosh (VHS removed to Audiovisual Materials), 1991
Box >AF-3D-5
Macintosh for Small Business (VHS removed to Audiovisual Materials), 1992
Box >AF-3D-5
Powerbook Pro-Pack, 1993
Box >AF-3D-5
Power of Apple Desktop Media (VHS removed to Audiovisual Materials), 1990
Box >AF-3D-5
Seminar for One (VHS removed to Audiovisual Materials). 1990-1994
Box >AF-3D-5
Video Information Request (VHS removed to Audiovisual Materials), 1993
Box >AF-3D-5
World of Apple Desktop Media (VHS removed to Audiovisual Materials), 1989
Box >AF-3D-6
Clairol
Creative Connection, 1996
Box >AF-3D-6
DuPont
Bannerworks mailings, undated
Box >AF-3D-6
Vespel information packet, 1990
Box >AF-3D-6
Clairol
Creative Connection mailing tube, circa 1996
Box >AF-3D-7
DuPont
Kalrez seals mailing, 1989
Box >AF-3D-7
Supplex mailing tube (Brazil), circa 1992
Box >AF-3D-7
Ericsson
Germany mailing (in German), 1998
Box >AF-3D-7
Ray Ban sunglasses promotional kit, 1998
Box >AF-3D-7
Esprit
Book, The Making of an Image, text by Helie Robertson, 1985
Box >AF-3D-7
First Inertia Switch
Information package (VHS removed to Audiovisual Materials), undated
Box >AF-3D-8
Ford Motor Company
F-Series (touch-up paint removed), 1996
Box >AF-3D-8
Ford Escort, Enjoy the Ride (touch-up paint removed), 1997
Box >AF-3D-8
Ford Visteon teaser (candy box, candy removed), undated
Box >AF-3D-8
Lincoln (keychain gift), 1984
Box >AF-3D-8
Lincoln Mark VIII, 1997
Box >AF-3D-8
Lincoln Quality Commitment Kit (keychain gift), 1986
Box >AF-3D-8
Mercury Mystique (touch-up paint removed), 1997
Box >AF-3D-8
Mercury Mystique (touch-up paint removed), 1998
Box >AF-3D-8
Mercury Sable promotion, 1995
Box >AF-3D-9
Mercury Tracer, four boxes with various items inside (baseball, hockey puck, golf ball, billiard ball), 1997
Box >AF-3D-9
Merkur Quality Commitment (key ring gift). circa 1980s
Box >AF-3D-9
United Kingdom: Ford Cares (leather booklet gift), 1980s
Box >AF-3D-9
Gevalia Kaffe
Mailers, 1987-1991
Box >AF-3D-9
Guinness
Guinness/Harp rebate (bar spoon gift), 1996
Box >AF-3D-9
IBM
DIN-PACS medical mailer, 1998
Box >AF-3D-10
Kodak
24K Photography (film removed), 1988
Box >AF-3D-10
Ektachrome (film removed), 1988
Box >AF-3D-10
Ektapress Gold (film removed), 1988
Box >AF-3D-10
Ektar (intermational markets), 1989
Box >AF-3D-10
Mobil
Chemical Films Division, undated
Box >AF-3D-10
Schiefflin & Somerset
Scotch sampler pack mailing, undated
Box >AF-3D-10
Large Format
DuPont
Vespel mailer, 1990
Box >AF-3D-11
Ericsson
Father's Day promotional kit, 1998
Box >AF-3D-11
Mother's Day promotional kit, 1998
Box >AF-3D-11
Spain: El Arte de Communicación, 1996
Box >AF-3D-11
Ford Motor Company
Lincoln (touch-up paint removed), 1997
Box >AF-3D-12
Lincoln Commitment (touch-up paint removed), 1997
Box >AF-3D-12
Lincoln Continental (VHS removed to Audiovisual Materials), 1995
Box >AF-3D-12
United Kingdom: Cosworth 4x4 booklet, 1990
Box >AF-3D-13
Kentucky Fried Chicken/Pepsi
Point of Purchase display, 1993
Box >AF-3D-13
Novell
Germany: Intranet Ware (catalogs with lamp; text in German), 1996
Box >AF-3D-13
Ford Motor Company
Lincoln Navigator mailing, 1998
Box >AF-3D-14
Taco Bell
Local Store Marketing Tool Kit, circa 1996
Box >AF-3D-14
United States Postal Service (USPS)
Online services kit, circa 1996
Box >AF-3D-14
Retail industry mailer, 1998
Box >AF-3D-14
Direct mail kit, 1996
Box >AF-3D-15
Postofficeonline.com, circa 1998
Box >AF-3D-15
Profit Connection (for the banking industry), 1998
Box >AF-3D-15
Xerox
Document Network, 1994
Box >AF-3D-15
USCO Marketing Communications Digital Launch Planning Guide, 1997
Box >AF-3D-15

3. Awards, 1986-2010 and undated

20 boxes

Includes submission forms for advertising and marketing industry-related awards competitions, examples of creative work for clients, campaign case studies and analytic summaries that comprise the submission packets. Also included are materials relating to internal creative competitions of Wunderman and Young & Rubicam.

Addy Awards
1994-1999, General
(2 folders)
Box AW1
Advertising Age
1993, Direct Marketing Showcase
Box AW1
AME International
1997, Advertising Marketing Effectiveness
Box AW1
Andy Awards
1993-1994, Andy Awards
Box AW1
Art Director Award
1993, Art Director Award
Box AW1
Art Directors Club
1999, Art Directors Club
Box AW1
Awards
1992-1999, Miscellaneous
(4 folders)
Box AW1
1997 and undated, Y&R, samples
Box AW1
Billie Awards
1993, Billie Awards
Box AW1
Canne Festival
1993, Printed materials
Box AW1
Caples Awards
Caples Awards
Box AW1
1992, General
(2 folders)
Box AW1
1993, Caples
Box AW2
1993, Case studies
Box AW2
1994, Caples
Box AW2
1995, American Express Platinum Empowerment campaign
Box AW2
1995, Entertainment Workout
Box AW2
1995, Information and advertisements
Box AW2
1996, Caples Awards
Box AW2
Clio Awards
1998, Clio Awards
Box AW2
Cresta Awards
1994, Cresta Awards
Box AW2
Echo Awards
1986-1987, Manufacturers Hanover
Box AW2
1989, Time Inc.
(2 folders)
Box AW2
1990, Echo Awards
Box AW2
1990, Esanda Finance Corporation Ltd. (Australia)
Box AW2
1990, Ford Motor Company
Box AW2
1990, Mitsui Home Co., Ltd. (Japan)
Box AW2
1990, PTT Contest
Box AW2
1990, WASA Forsakring (Sweden)
Box AW2
1990, Zenith
Box AW2
1991, General
(4 folders)
Box AW3
1991, A-F
(3 folders)
Box AW3
1991, Air France
Box AW3
1991, Apple
Box AW3
1991, Awards
Box AW3
1991, Colgate Palmolive
Box AW3
1991, Dupont
Box AW3
1991, Ford Motor Company
Box AW3
1991, G-Z
(2 folders)
Box AW4
1991, Hill's Pet Products
Box AW4
1991, Sony Nederland B.V. (Holland)
Box AW4
1991, The Tokai Bank (Japan)
Box AW4
1992, Echo Awards
Box AW4
1992, Air Afrique
Box AW4
1992, Air France
Box AW4
1992, American Express
Box AW4
1992, Apple
Box AW4
1992, Columbia House
Box AW5
1992, Confirmation Reports
Box AW5
1992, Draft
Box AW5
1992, Dupont
Box AW5
1992, Emails
Box AW5
1992, Entry form
Box AW5
1992, Entry information and notifications
Box AW5
1992, Finalists--Congratulations/Thank-you letters
Box AW5
1992, Information and miscellaneous
Box AW5
1992, Japan Tupperware Co., Ltd.
Box AW5
1992, Mercedes (Hong Kong)
Box AW5
1992, Mercedes-Benz
Box AW5
1992, Portfolio Info (Direct Marketing Association, Inc.)
Box AW5
1992, PTT Nederland
Box AW5
1992, Showtime Networks, Inc.
Box AW5
1992, Sports Illustrated--Buffalo
Box AW5
1992, Stockholm Energi
Box AW5
1992, Transmission reports
Box AW5
1992, USPS
Box AW5
1992, Venturini (Milan)
Box AW5
1992, Winners and awards
Box AW5
1992, Wunderman faxes and messages
Box AW5
1993, Air France
Box AW6
1993, American Express
Box AW6
1993, Apple
Box AW6
1993, Case histories
(2 folders)
Box AW6
1993, Columbia House
Box AW6
1993, Entry form
Box AW6
1993, Finalists and semifinalists
Box AW6
1993, Hyatt Hotels and Resorts
Box AW6
1993, Miscellaneous
Box AW6
1993, Sociedade de Cultura Artistica (Brazil)
Box AW6
1993, Sports Illustrated--Detroit Lions
Box AW6
1993, USPS
Box AW6
1994, 1993 Echo Winner
Box AW6
1994, Echo/Caples Awards
Box AW6
1994, Entry form
Box AW6
1994, Memoranda
Box AW6
1995, Echo Awards
Box AW7
1995, Echo/Caples Awards
Box AW7
Effie Awards
1998-1999, Effie Awards
Box AW7
1999, Effie Awards
Box AW7
London International Advertising Awards
1993, London International Advertising Awards
Box AW7
1998, Winners booklet
Box AW7
Mobius Awards
1997, Mobius Awards
Box AW7
Montreux Festival
1992, Montreux Festival
Box AW7
MPA Kelly Award
Undated mail
Box AW7
New York Festivals
1992-1993, Entries and correspondence
Box AW7
1993, Magazine and newsletter
Box AW7
1993-1995, Printed materials
Box AW7
1994, Miscellaneous
Box AW7
1994-1996, Entries and correspondence
Box AW7
1996, Print and radio
Box AW7
1997, New York Festival
Box AW7
One Show Interactive Awards
1999, One Show Interactive
Box AW8
Reggie Awards
1993, Reggie Awards
Box AW8
The Wunderman World Awards
1988, Best in the World Award brochure
Box AW8
1988, Wunderman World Awards
(2 folders)
Box AW8
1988, WW World Awards Danish Post (Copenhagen Office)
Box AW8
1991, WW Worldwide Award Shows memos
Box AW8
Y&R
1988-1989, Our Awards
(2 folders)
Box AW8
Large-Format Materials
Caples Awards
1991, American Express
Box AW9
1991, American Express Establishment Services/KLM Europe By Design Offer
Box AW9
1991, Apple
Box AW9
1991, AT&T
Box AW9
1991, Autofleet
Box AW9
1991, Bayer, Baypen
Box AW9
1991, Dupont
Box AW9
1991, Gevalia Kaffe Import Service
Box AW9
1991, Jaguar
Box AW9
1991, Mercedes-Benz
Box AW9
1991, Music Club
Box AW9
1991, Notebook computer
Box AW9
1991, Operation Welcome Home
Box AW9
1991, SIP (Professional Information Services) (Spain)
Box AW9
1991, Small cigars
Box AW9
1991, Swedish DM Day
Box AW9
1991, Trade finance
Box AW9
1991, TV Guide Magazine
Box AW9
1991, USPS
Box AW9
1995, Air France
Box AW9
1995, American Express
Box AW9
1995, Apple
Box AW9
1995, AT&T
Box AW9
1995, Dupont
Box AW9
1995, Entry form and official rules
Box AW9
1995, Sears
Box AW9