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[Identification of item], Jean Yeager Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
The Jean Yeager Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2012.
Processed by Richard Collier, Chris Brown, January 2012
Encoded by Richard Collier, January 2012
Accession 2012-0165 is described in this finding aid.
Descriptive sources and standards used to create this inventory:
This finding aid is NCEAD compliant.
Jean Yeager managed his own agency, Jean W. Yeager, Inc., based in Dallas, Tex. where he created and produced print and broadcast advertising for a number of clients. After winning several industry awards for his work, Yeager left advertising to pursue interests in anthroposophy, relocating to England where he attended and later taught at Emerson College's Center for Social Development. Yager eventually returned to the United States where he became involved in several activities related to anthropsophy and the Waldorf Method of education, serving as Interim Development Director of the Kimberton Waldorf School in Detroit, Mich. and as Managing Editor of Biodynamics magazine. From 1997 until his retirement in 2007 Yeager served as Administrative Director of the Anthroposophical Society in America. [Source: http://www.steinercollege.edu/files/pdf/wa/YeagerBio.pdf]
Collection spans the years 1959-2012 and includes correspondence, direct marketing printed materials, print advertisements and recordings of radio and television broadcast commercials and public service messages that document Yeager's career producing advertising primarily for companies based in Texas. Examples of Yeager's original art are also included. Formats include audio- and videocassettes, audio reels and 16mm films. Companies represented include 7-Eleven, Coca-Cola, Frito-Lay, Radio Shack, Republic Health Corporation, Schenley, Southland Corporation, and Sterling Optical. The collection also touches on Yeager's involvement with the Anthroposophical Society and related enterprises, including Waldorf Method schools such as the Kimberton Waldorf School in Detroit.
Arranged in the following Series: General Files; Awards; Creative Binder; Scripts; Large-Format Materials; and Audiovisual Materials. Where possible or practical, original folder titles were maintained.
These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.
Related materials may be found in the following Hartman Center collections:
and collections within the J. Walter Thompson Company Archives: