Hartman Center for Sales, Advertising & Marketing History
The Hartman Center for Sales, Advertising & Marketing History in the David M. Rubenstein Library acquires and preserves printed material and collections of textual and multimedia resources and makes them available to researchers around the world. Through these collections and related programming, the Center promotes understanding of the social, cultural, and historical impact of advertising, marketing, and sales.
Join us for an upcoming event:
The Naked Truth: Jean Kilbourne on Advertising’s Image of Women
Thursday, September 15, 3:30-5:00 p.m.
153 Rubenstein Library (Holsti-Anderson Family Assembly Room)
Feminist activist and advertising critic Jean Kilbourne’s pioneering work has helped develop and popularize the study of gender representations in advertising. Her presentation will show if and how the image of women has changed over the past 20 years and powerfully illustrates how these images affect us all. She is the creator of the renowned Killing Us Softly: Advertising’s Image of Women film series and the author of the award-winning book Can’t Buy My Love: How Advertising Changes the Way We Think and Feel. This event is part of the Hartman Center for Sales, Advertising & Marketing History’s 25th anniversary lecture series focusing on women in advertising, and is co-sponsored by the Sallie Bingham Center for Women’s History and Culture.
CHARM Conference 2017 Call for Papers
Hartman Center researchers may be interested in the Conference on Historical Analysis and Research in Marketing (CHARM) in Liverpool, England next June! The paper submission deadline is December 18, 2016. http://learn.quinnipiac.edu/charm/index.htm
Newly Available Collections
The Hartman Center announces new online collection guides for the following collections:
- Gary P. and Sandra G. Baden Collection of Print Advertisements, 1846-1986
- J. Walter Thompson Company. Competitive Advertisements, 1955-1997
- J. Walter Thompson Company. Creative Department Commercial Scripts, 1955-1982
- J, Walter Thompson Company. Broadcast Business Affairs Depertment Records, 1934-1976
- Stuart Elliott Papers, 1875-2014
- Vivian Gauld Collection of Fashion Design Drawings, circa 1940s-1950s
- WPP Group Records, 1986-2015
These and other Hartman Center finding aids can be found and searched from the Collection Guides page.