Hartman Center for Sales, Advertising & Marketing History
The Hartman Center for Sales, Advertising & Marketing History in the David M. Rubenstein Library acquires and preserves printed material and collections of textual and multimedia resources and makes them available to researchers around the world. Through these collections and related programming, the Center promotes understanding of the social, cultural, and historical impact of advertising, marketing, and sales.
Exhibit on Display
Come to the Mary Duke Biddle Room in the Rubenstein Library to view our exhibit, "Agencies Prefer Men!" The Women of Madison Avenue," on display now through March 10, 2017.
New Digital Project!
The JWT Ford Motor Company ads are now digitized and live! Features almost 12,000 ads from 1944 to 2007 created by J. Walter Thompson for Ford Motor Company.
Travel Grant & Fellowship Applications Due January 31, 2017
For information and applications go here.
CHARM Conference 2017 Call for Papers
Hartman Center researchers may be interested in the Conference on Historical Analysis and Research in Marketing (CHARM) in Liverpool, England next June! The paper submission deadline is December 18, 2016.
Newly Available Collections
The Hartman Center announces new online collection guides for the following collections:
- Gary P. and Sandra G. Baden Collection of Print Advertisements, 1846-1986
- J. Walter Thompson Company. Competitive Advertisements, 1955-1997
- J. Walter Thompson Company. Creative Department Commercial Scripts, 1955-1982
- J. Walter Thompson Company. Broadcast Business Affairs Department Records, 1934-1976
- Leonard Sirowitz Papers, 1947-2008
- Stuart Elliott Papers, 1875-2014
- Vivian Gauld Collection of Fashion Design Drawings, circa 1940s-1950s
- WPP Group Records, 1986-2015
These and other Hartman Center finding aids can be found and searched from the Collection Guides page.
Have You Driven a Ford Advertisement Lately?
Rena Bartos and “The Moving Target” in Modern Advertising
Exhibit Opening and Lecture with Helayne Spivak: “Have We Come A Long Way, Baby?”
Applications Now Accepted for the 2017-2018 Travel Grant Program
The Occasionally Recorded Happenings in the Business and Social Life of Irene Sickel Sims, 1916-1917