Hartman Center for Sales, Advertising & Marketing History
The Hartman Center for Sales, Advertising & Marketing History in the David M. Rubenstein Library acquires and preserves printed material and collections of textual and multimedia resources and makes them available to researchers around the world. Through these collections and related programming, the Center promotes understanding of the social, cultural, and historical impact of advertising, marketing, and sales.
Advertising and Society MOOC taught by Duke Professor Mack O'Barr
This historically popular course once open only to Duke students is now available in an online and open format for free. You can register for the course through the Coursera website here. The course examines advertising's place in culture, society, history, and the economy. Sign up now!
J. Walter Thompson Company Interactive Timeline Available Online
To help celebrate 150 years of JWT accomplishment and contribution to the advertising industry the Hartman Center has created an interactive, online timeline tracing key events in the company's history: long-standing client relationships, key personnel, office openings, innovations, and more. The timeline has been broken up into two parts. Part one traces the company's history from it's founding in 1864 through 1930. Picking up where the second leaves off, part two brings us up to the company in the 2000s.
J. Walter Thompson Company Newsletter Now Available Online
The Company-wide newsletter of the J. Walter Thompson Company advertising agency are now available as a new digital collection on the library's digital collections site here. Ranging in date from 1916 through 1986, the newsletters cover a wide range of topics and issues important to the entire company including account news, client lists, markets and industry trends, technological developments and their impact on the industry, and personnel news.
Newly Available Collections
The Hartman Center announces new online finding aids for the following collections:
- J. Walter Thompson Company. Burt Manning Papers, 1956-1998
- Alvin A. Achenbaum Papers, 1948-2011 and undated
- Douglass L. Alligood Papers, 1963-2013
- General Outdoor Advertising Company Plan Books, 1916-1927
- J. Walter Thompson Company Bill Lane Papers, 1967-1978
- J. Walter Thompson Company Glen Dell Papers, 1969-1986
- J. Walter Thompson Company Small Accessions, 1895-2006
- J. Walter Thompson Company Chicago Office Information Center Print Materials, 1971-2000
These and other Hartman Center finding aids can be found and searched from the Collection Guides page.