Hartman Center for Sales, Advertising & Marketing History

John W. Hartman Center for Sales, Advertising & Marketing History


The Hartman Center for Sales, Advertising & Marketing History in the David M. Rubenstein Library acquires and preserves printed material and collections of textual and multimedia resources and makes them available to researchers around the world. Through these collections and related programming, the Center promotes understanding of the social, cultural, and historical impact of advertising, marketing, and sales.

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J. Walter Thompson Company Interactive Timeline Available Online

To help celebrate 150 years of JWT accomplishment and contribution to the advertising industry the Hartman Center has created an interactive, online timeline tracing key events in the company's history: long-standing client relationships, key personnel, office openings, innovations, and more.   

J. Walter Thompson Company Newsletter Now Available Online

The Company-wide newsletter of the J. Walter Thompson Company advertising agency are now available as a new digital collection on the library's digital collections site here. Ranging in date from 1916 through 1986, the newsletters cover a wide range of topics and issues important to the entire company including account news, client lists, markets and industry trends, technological developments and their impact on the industry, and personnel news.