Hartman Center Digitized Collections

Guidelines

  • Digitized collections and mateirals are available for use in research, teaching, and private study.  You may reproduce materials without further permission from the Hartman Center, provided that you cite "Hartman Center for Sales, Advertising, and Markeing History. Rubenstein Library" for your work.
  • For other uses of these mateirals--such as in commerical products, or for broadcast or publication--please contact us in advance to request permission.

Collections

 Ad*Access logo

Ad*Access

Collection of over 7,000 advertisements printed in U.S and Canadian newspapers and magazines between 1911 and 1955.  Ad*Access concentrates on five main subject areas: Radio, Television, Transportation, Beauty and Hygiene, and the Second World War, providing a coherent view of a number of campaigns and companies. 

AdViews logo

AdViews

The AdViews digital collection consists of thousands of television commercials created or acquired by the D'Arcy Masius Benton & Bowles advertising agency fro the 1950s through the 1980s for a diverse range of clients.

Emergence of Advertising in America Logo

Emergence of Advertising in America

Collection presents over 9,000 images relating to the early history of advertising and the develpment of the advertising industry in the United States.

JWT Newsletter digital collections logo

J. Walter Thompson Co. Newsletters

Collection consists of the agency's internally produced, corporate-wide newsletters from 1916 through 1986.  The newsletters address issues of importance to the entire company with articles on account news, client lists and biographies, and personnel news.  Also contains articles on the results of both general and client-specific market research surveys, as well as general discussions of markets and industries; developments in print, radio, and television; and news from JWT's offices around the world.  

J. Walter Thompson owl and lamp logo

J. Walter Thompson Co. Timeline

This website features an interactive timeline of JWT's 150-year history that highlights key personnel, long-standing client relationships, office openings, and technical acheivements and innovations.  The timeline also highlights the agency's achievements and innovations in print, radio and television advertising; advocacy of trademark and brand management; and demographic study and market research; and the agencies work for clients such as Kraft, Oscar Meyer, Ford Motor Co., United States Marine Corps, and Kodak.

 Medicine and Madison Avenue logo

Medicine and Madison Avenue

A digital collection of over 600 images from 1850 through 1920 illustrating print advertisements for a variety of health-related products including pain relievers, vitamin supplements and tonics, laxitives, nutritional and dietary aids, and skin ointments and creams.

 ROAD database logo

ROAD Metadata Only Database

The Resource for Outdoor Advertising metadata databse contains descriptions of over 50,000 images of outdoor advertising dating between the 1920s and the 1990s.  Metadata includes advertiser company, product, placement copany, date if known, and medium.

 ROAD 2.0 logo

ROAD 2.0 

A portal to more than 30,000 images of outdoor advertisements from five different source collections.