Hartman Center Digitized Collections

Guidelines

  • Digitized collections and mateirals are available for use in research, teaching, and private study.  You may reproduce materials without further permission from the Hartman Center, provided that you cite "Hartman Center for Sales, Advertising, and Markeing History. Rubenstein Library" for your work.
  • For other uses of these mateirals--such as in commerical products, or for broadcast or publication--please contact us in advance to request permission.

Collections

Ad*Access
An image database of more than 7,000 advertisements printed in U.S. and Canadian newspapers and magazines (1911-1955). 

AdViews
A digital archive of thousands of vintage television commercials (1950s-1980s), created or collected by the D'Arcy Masius Benton & Bowles advertising agency.

Emergence of Advertising in America
A database of more than 9,000 advertising items and publications (1850-1920), illustrating the rise of consumer culture and the birth of a professionalized advertising industry.

JWT Newsletters
Collection of internally produced, corporate-wide newsletter of the J. Walter Thompson Company (JWT).  Ranging in date from 1916 through 1986, the newsletters cover a wide range of topics and issues of importance to the entire  company including account news, client lists, new business, market and industry trends, technological developments, and personnel news.   

Medicine and Madison Avenue
A database of more than 600 health-related advertisements printed (1911-1958), as well as 35 selected historical documents relating to health-related advertising.

ROAD: Resource of Outdoor Advertising Descriptions
A database of more than 50,000 descriptions of images of outdoor advertising dating (1920s-1990s), pulled from four outdoor advertising collections including the Outdoor Advertising Association of America (OAAA). 

ROAD 2.0
A subset of the original ROAD (see above). This resource contains more than 30,000 images of outdoor advertising (1920s-1990s), including the Outdoor Advertising Association of America (OAAA).