In 2002, an excellent and extensive resource on advertising was published: the Advertising Age: The Encyclopedia of Advertising. Featuring nearly 600 extensively illustrated articles, this three-volume work provides details historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories. It also profiles influential men and women in the field; provides overviews of advertising in France, Argentina and other countries; covers important issues affecting the field; and discusses key aspects of methodology, practice, strategy, and theory.
Hartman Center staff member, Jacqueline Reid, served as Illustration Editor for the three-year project. She headed a team of Duke University undergraduate and graduate students who selected more than 700 images to accompany the entries. Assistant Illustration Editors Richard Collier and Catherine Saleeby were essential to the success of the project, unwavering and creative in their work throughout. Creation of the encyclopedia was a collaborative effort involving the Hartman Center, the Museum of Broadcast Communications in Chicago, Fitzroy Dearborn Publishers (now owned by Routledge), and Advertising Age magazine.
The encyclopedia has received rave reviews. Susan C. Awe of the University of New Mexico wrote in Library Journal that the set "will be a classic in libraries for many years to come." Library Journal also named the work one of the Best Business Books of 2002. E. Truax of the University of North Texas, in a review in Choice, said that "delightfully rich detail can be found" in this encyclopedia, "...the first thing of its kind in the literature of advertising."
The three-volume set is available for purchase through the Routledge website.
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