The Hartman Center showcases materials and information about our many collections through exhibits, interviews and invited speakers. We document these programs through videos, audio, and exhibits. Two of these exhibits are available to travel to museums and cultural institutions for short term installations.

Explore a few highlights of advertising history found here in the Hartman Center:

• On-line Exhibits
• Traveling Exhibits
• Videos

On-line Exhibits

Pond's

The Power of Refined Beauty: Photographing Society Women for Pond's, 1920s - 1950s is the latest exhibit curated by the Hartman Center. Portraits of high society European and American women photographed by prominent photographers Edward Steichen, Cecil Beaton, Louise Dahl-Wolfe, and others, are shown with related Pond's advertisements. The traveling form of this exhibit is now available to museums and cultural institutions.

Mad Men

Following up on the popular exhibit Not Just Mad Men: Real Advertising Careers in the 1960s, there are now two videos related to this exhibit available on YouTube. A short video includes highlights of the Fall 2008 exhibit. The second video documents The Reality of 'Mad Men' event, a lively discussion with panelists Charlotte Beers, Wally O'Brien, and Doug Alligood on their experiences of 1960s Madison Avenue in comparison to the television show Mad Men on AMC. The traveling form of this exhibit is available to museums and cultural institutions.

Maxwell

Maxwell Did It! Photographing the Atlantic City Boardwalk, 1920s–1950s highlights Atlantic City signs and scenes. The R. C. Maxwell Company produced electric spectacular signs and billboards and used photographs to document construction and placement of those advertising signs on the boardwalk. These historical photographs provide a decade-by-decade look at the changing landscape of the boardwalk and its culture from the 1920s through the 1950s.

Traveling Exhibits

• Not Just Mad Men: Real Advertising Careers in the 1960s examines advertising agency culture in the mid 1960s through photographs, advertisements and documents from the Hartman Center collections. The exhibit was inspired by the popularity of the AMC television series Mad Men, which centers on the lives of executives of a fictional advertising agency in the early to mid 1960s.
• The Power of Refined Beauty: Photographing Society Women for Pond's, 1920s - 1950s includes portraits of high society European and American women photographed by prominent photographers Edward Steichen, Cecil Beaton, Louise Dahl-Wolfe, and others, are shown with related Pond's advertisements. The J. Walter Thompson advertising agency's distinctive campaign for Pond's was groundbreaking in its use of market research for a campaign that lasted more than 30 years.

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