Collection Guides
The Hartman Center holds an extensive collection of over 3,000,000 items — correspondence, publications, advertisements, photographs, slides, films, books and serials — that document the history of advertising, sales, and marketing over the past two centuries. In addition to the J. Walter Thompson Company Archives, the most comprehensive historical record of any advertising agency, the Center contains the collections of other key companies and individuals in the dynamic fields of advertising, marketing and sales. Following are links to several pathfinders that describe some of our highlighted areas of focus. Check back for additions.
- Advertising Agency Records in the Hartman Center
- Direct Marketing Pathfinder
- Selected J. Walter Thompson Company (JWT) Collections in the Hartman Center
- Ogilvy & Mather Pathfinder
- Outdoor Advertising Collections in the Hartman Center
- Personal Papers in the Hartman Center
- Print Advertisement Collections in the Hartman Center
- Advertising in the Early Development of Radio and Television Pathfinder
- Tobacco and Advertising Pathfinder
- World War II and Advertising Pathfinder
- Women and Advertising Pathfinder
919-660-5870
(Perkins Circulation Desk)
Unless otherwise specified on this page, this work is licensed under a
Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.