The Hartman Center does not hold an advertisement for either of Faulkner's teleplays. However, ads survive for other Lux Video Theatre programs such as the one above (1954), which appeared in Hollywood Reporter and Daily Variety, another Hollywood newspaper.
Beginning in the late 1940s, J. Walter Thompson Company produced television programs for its clients. Lever Brothers sponsored Lux Video Theatre a popular program on CBS, then NBC from 1950 to 1957. The Hartman Center holds microfilms of most of the 337 Lux Video Theatre scripts as well as the 926 Lux Radio Theatre programs, and many other early shows created for radio and TV by JWT.
During the 1950s, a number of well-known authors wrote television dramas. Nobel-Prize-winning writer William Faulkner wrote two scripts — the only teleplays written by Faulkner — which until recently, scholars believed to be "lost."
The scripts, adaptations of Faulkner's short stories "The Brooch" and "Shall Not Perish," survive on microfilm in the J. Walter Thompson Company Archives. The programs aired in 1953 and 1954, respectively.
Researchers may consult the microfilms by visiting the library in person or request paper copies.
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