News & Events

Exhibit Opening: "Agencies Prefer Men!": The Women of Madison  Avenue with guest lecture on women in advertising  by Helayne Spivak, Director of VCU's Brandcenter

Location: Holsti-Anderson Family Assembly Room (room 153) of the Rubenstein Library
Date: Tuesday, November 15th
Time: 6:15 PM

Join the Hartman Center in celebrating its 25th Anniversary with its second event in the anniversary lecture series focusing on Women in Advertising.  Helayne Spivak, Director of the Brandcenter at Virginia Commonwealth University, will speak about the status, achievements, and challenges women face in the advertising industry today as well as reflect on her own career and women mentors she has had.  Across the hall in the Mary Duke Biddle Rare Book Room the Hartman Center will unveil its new exhibit focusing on the history of women's careers in advertising throug highlights and collections found in the Hartman Center's collection documenting advertisigng history. Guests will have the opportunity to view the exhibit.  Light refreshments will be served. 

Helayne Spivak

Past Events

The Naked Truth: Jean Kilbourne on Advertising’s Image of Women 

Jean Kilbourne

Thursday, September 15, 3:30-5:00 p.m.
Rubenstein 153 (Holsti-Anderson Family Assembly Room)

Feminist activist and advertising critic Jean Kilbourne’s pioneering work has helped develop and popularize the study of gender representations in advertising. Her presentation will show if and how the image of women has changed over the past 20 years and powerfully illustrates how these images affect us all. She is the creator of the renowned Killing Us Softly: Advertising’s Image of Women film series and the author of the award-winning book Can’t Buy My Love: How Advertising Changes the Way We Think and Feel.

This event is part of the Hartman Center for Sales, Advertising & Marketing History’s 25th anniversary lecture series focusing on women in advertising, and is co-sponsored by the Sallie Bingham Center for Women’s History and Culture. Jean Kilbourne’s papers are held by these two centers, which are part of the David M. Rubenstein Rare Book & Manuscript Library. 

The Return of Mad Men Mondays!

Mad Men Monday graphic

As the final epiosdes of Mad Men air so do our Mad Men Monday blog posts.  Read episode recaps and view a selection of vintage advertisements inspired by brands, products, and events referenced in each epiosode.  The blog is publihsed every monday on the Rubenstein Library Devil's Tale.  

J. Walter Thompson Co. Timeline

Owl and Lamp Logo

To help celbrate 150 years of JWT accomplishments in and contributions to the advertising  industry the Hartman Center has created an interactive online timeline tracing the agency's  history.  

The timeline marks key events in the company's history: long-standing client relationships;  key personnel; national and international office openings; technical and media innovations;  and more. 

The timeline has been broken up into two parts. Part I traces the agency's history from it's  founding in 1864 as Carlton & Smith through 1930.  And Part II brings us up to the 2000s  and agency accomplishments under former CEO Bob Jeffrey.

Enjoy exploring the history of one of the industry's largest and most enduring advertising agencies through photos, documents, print ads, and ephemera.



Trish Wheaton Talk

Trish WheatonFrom Niche to Mainstream: Planet Brands and the Rise of the Socially Conscious Consumer

March 4th, 2014

A special talk with Trish Wheaton, CMO of Wunderman and Managing Partner of Y&R  Advertising, two global marketing giants. Wheaton leads a cross disciplinary  sustainability consulting practice that works with major brands to tell their sustainability story credibly and compellingly. In this talk, Wheaton will share how many of the world's leading brands are becoming more sustainable in their operations, their manufacturing and in the products they make. These "Planet Brands" are leading the way to take sustainability from niche interest to a mainstream sentiment.Wheaton will also introduce a rapidly growing global market of socially conscious consumers, "The Aspirationals" who are demanding that companies be part of solving social and environmental problems. In an age of increasing transparency, Aspirationals want companies to talk about what they are doing: "If you do it, say it." Wheaton's talk will also include best case examples of companies who have told their sustainability story credibly and well.

Co-sponsored by the Nicholas School's Enviromental Innovation and Entrepreneurship Center, the Duke Marketing Club and the Markets & Management Studies program.

Encyclopedia of Advertising