Allen, Alistair and Joan Hoverstadt. The History of Printed Scraps. London: New Cavendish Books, 1983.
Alter, Stewart. Truth Well Told: McCann-Erickson and the pioneering of global advertising. McCann-Erickson Worldwide, 1995.
Atwan, Robert. Edsels, Luckies, and Frigidaires: advertising the American way. New York: Dell Publishing Co., 1979.
Cohn, David L. The Good Old Days: a history of American morals and manners as seen through the Sears, Roebuck Catalogs 1905 to the present. New York: Simon and Schuster, 1940.
Evans, George Heberton, Jr. Business Incorporations in the United States, 1800-1943. New York: National Bureau of Economic Research, Inc., 1948.
Fox, Stephen. The Mirror Makers: a history of American advertising and its creators. New York: Vintage Books, 1984.
Fraser, James H. The American Billboard: 100 Years. New York, Harry N. Abrams, 1991.
Goodrum, Charles and Helen Dalrymple. Advertising in America: the first 200 years. New York: Harry M. Abrams, 1990.
Holme, Bryan. Advertising: reflections of a century. New York: Viking Press, 1982.
How It Was in Advertising, 1776-1976: compiled by the editors of Advertising Age. Chicago: Crain Books, 1976.
"J. Walter Thompson Company." Fortune, November 1947, pp. 95-101ff.
Jay, Robert. The Trade Card in Nineteenth-Century America. Columbia: University of Missouri Press, 1987.
Johnson, J. Stewart. The Modern American Poster. Kyoto, Japan: The National Museum of Modern Art, 1983.
Jones, Edgar R. Those Were the Good Old Days: a happy look at American advertising, 1880-1930. New York: Simon and Schuster, 1959.
Laird, Pamela Walker. Advertising progress: American business and the rise of consumer marketing. Baltimore: Johns Hopkins University Press, 1998.
Lamoreaux, Naomi R. The Great Merger Movement in American Business, 1895-1904. Cambridge: Cambridge University Press, 1985.
Lears, T. J. Jackson. Fables of abundance: a cultural history of advertising in America. [New York]: Basic Books, c1994.
Marchand, Roland. Advertising the American dream: making way for modernity, 1920-1940. Berkeley: University of California Press, 1985.
Margolin, Victor. The Promise and the Product. New York: Macmillan, 1979.
Norris, James D. Advertising and the Transformation of American Society, 1865-1920. New York: Greenwood Press, 1990.
Peiss, Kathy Lee. Hope in a jar: The making of America's beauty culture. New York: Metropolitan Books, 1998.
Petrone, Gerard S. M.D. Tobacco Advertising: the great seduction. Atglen, Pennsylvania: Schiffer Publishing Ltd. 1996.
Pollay, Richard W. Information Sources in Advertising History. Westport, Conn.: Greenwood Press, 1979.
Porter, Glenn. The Rise of Big Business, 1860-1920, Second Edition. Wheeling, Illinois: Harlan Davidson, Inc., 1992.
Porter, Patrick G. "Advertising in the Early Cigarette Industry: W. Duke, Sons & Company in Durham," The North Carolina Historical Review v. 47, no 1 (January 1971).
R. J. Reynolds Tobacco Company. Golden Leaves: R.J. Reynolds Tobacco Company and the art of advertising R. J. Reynolds Company, 1986.
Sivulka, Juliann. Soap, sex, and cigarettes: a cultural history of American advertising. Belmont, California: Wadsworth, c1998.
Shapiro, Laura. Perfection Salad: women and cooking at the turn of the century. New York: Farrar, Straus, and Giroux, 1986.
Vinikas, Vincent. Soft soap, hard sell: American hygiene in an age of advertisement. Ames: Iowa State University Press, 1992.
West, Nancy M. Kodak and the Lens of Nostalgia. Charlottesville: University of Virginia Press, 2000.
Wood, James Playsted. The story of advertising. New York: Roland Press Co., [1958].
