EAA, John W. Hartman Center for Sales, Advertising, and Marketing History, Rare Book, Manuscript, and Special Collections Library, Duke University
J. Walter Thompson Company "House Ads"
Search Page

Please note that this search page covers the J. Walter Thompson Company "House Ads" Category only. The terms and keywords listed below were deemed most likely to be useful to a range of users of the Emergence of Advertising in America (EAA) project. All categories in the EAA project are representative, not comprehensive. If you perform very narrowly defined searches, you increase your chances of a "zero" result. For information on the terms in all the pull-down menus below, see the J. Walter Thompson Company Database Terms and Descriptions page.

Help and Examples | Search FAQ | EAA General Search | Search/Browse Other Categories
| Browse the "House Ads" | Information on J. Walter Thompson Company


Search for advertisements in which:

Field:
contains  



Field:
contains  



INCLUDING

Illustrations and special features:



WITHIN THE

Category:


J. Walter Thompson Company





Complex searches may take a few moments. After you've clicked the button to execute the search, please be patient for the results.

Problems with your search? See below for help and examples or see our Search FAQ page.



Complex Search Help
Complex searches allow you to search on several
words at once ("Boolean" searching) in the
J. Walter Thompson Company "House Ads" database.
Examples | Search

Field: contains:   allows you to locate words in the advertising headline or to locate ads by company, product, item type, etc. (see pull-down menu under All). After entering the word(s) you would like to search for, you can limit your search by selecting a term from the pull-down menu, or you may search for the word(s) in the entire database by accepting the default "All" for a complete list of available fields.

Illustration & Special Features:   pre-set searches are available that will help you to find ads containing specific types of illustration (b/w or color drawings, etc.) as well as images and references to specific cultures (e.g. African/African-American, Native American, etc.) or subject matters (sports, children) that may be of particular interest. You may limit a complex search to one type of illustration or special feature, or, by choosing the default "All" your search returns will include advertisements with any of these features.

Categories:   identifies the category you are searching in the database. A description of all the categories that make up the EAA project, including the number of ads each contains, is available on the Browse Categories page.

For information on the items in all the pull-down menus above, see the J. Walter Thompson Company "House Ads" Database Terms and Descriptions page.


Example searches

Please note that this search page covers the J. Walter Thompson Company "House Ads" Category only. As with all the search pages, this category is representative, not comprehensive. If you perform very narrowly defined searches, you increase your chances of a "zero" result.


  • To search for all J. Walter Thompson Company "House Ads" advertisements containing illustrations of African/African-Americans created during the 1910s,
    1. Choose Year in the first Field:.
    2. Type 191* in the first contains box. (Note that the '*' means that you'll accept any year in the 1910s. If you'd like to search within only one year, just enter that specific year - 1917.)
    3. Choose African/African-American from the Illustrations and Special Features menu.
    4. Click the Search button in the right side table, and
    5. Wait for the results!

  • To search for advertisements published in Commercial Originality from the 1900s with black & white (B/W) drawings,
    1. Choose Publication from the first Field menu.
    2. Type Commercial Originality in the first contains box.
    3. Choose Year from the second Field menu.
    4. Type 190* in the second contains box.
    5. Choose B/W Drawing from the Illustrations and Special Features menu.
    6. Click the the Search button, and
    7. Wait for the results!



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