EAA, John W. Hartman Center for Sales, Advertising, and Marketing History, Rare Book, Manuscript, and Special Collections Library, Duke University
Early Advertising Publications
Author List

Early Advertising Publications Database Terms and Descriptions Page
Search in the Early Advertising Publications Category
Information on All EAA Categories

For additional information and tips on searching in the Early Advertising Publications Category, please see the Early Advertising Publications Search Help page or the general Search FAQ page.

A. W. Shaw Company
(published under author's name)

Associated Billposters of the United States and Canada
(published under author's name)

Ayer, N. W.
(N. W. Ayer & Son, publisher)

Bates, Charles Austin
(published under author's name, including Charles Austin Bates Syndicate)

Calkins, Earnest Elmo
(D. Appleton Company, publisher)

Cherington, Paul Terry
(Doubleday, Page & Company, publisher)

Dreyfuss, Leonard
(United Advertising Corporation, publisher)

Durstine, Roy S.
(Charles Scribner's Sons, publisher)

Dunne, J. P.
(J. Walter Thompson Company, publisher)

Eaton, Seymour
(published under author's name)

Farrar, Gilbert P.
(D. Appleton Company, publisher)

Fowler, Nathaniel C., Jr.
(L. Barta & Co., publisher)

George P. Rowell and Co.
(published under author's name)

Hall, S. Roland
(McGraw-Hill Book Company, publisher)

Hawkins, G. H. E.
([published under author's name?])

Hess, Herbert W.
(J. B. Lippincott Company, publisher)

Hollingworth, Harry L.
(D. Appleton Company, publisher)

International Correspondence Schools
(International Textbook Company, publisher)

J. H. Cross Company
(published under author's name)

J. Walter Thompson Company
(J. Walter Thompson Company, publisher)

Larned, W. Livingston
(McGraw-Hill Book Company, publisher)

McJunkin, William D. and Joseph H. Finn
(McJunkin Advertising Company, publisher)

Outdoor Advertising Association of America
(The Association, publisher)

Poster Advertising Association (U.S.)
([Poster Advertising Association?], publisher)

Powell, George H.
(published under author's name)

Resor, Stanley
(J. Walter Thompson Company, publisher)

The Art Directors Club
(published under author's name)

United States. Committee on Public Information
(The Committee, publisher)

Watkins, George Thomas
(published under author's name)

Author List Information

Above is a list of all of the Authors chosen for the Early Advertising Publications Category in the Emergence of Advertising in America (EAA) project. Included beneath each author's name is the name of their publisher. Two authors, Charles Austin Bates and the J. Walter Thompson Company, have more than one book in this category; however, the publisher was the same for all of their books.

By selecting an Author's name, you will link, through a pre-set search, to the name of that author's book. By choosing the title at this point, you will go to the "information" page about the book, and then to the scanned images and transcribed text if you choose.

An alternative option is to return to the Early Advertising Publications Complex Search and enter the author's name in one of the two "contains" spaces when you choose "Author" in the "Field" pull-down menus. The Early Advertising Publications Complex Search Page allows you to combine up to three terms to retrieve a more narrow search return. (Note that using only an author's last name will usually be enough to identify the person in the "contains" space on the Search Pages (e.g. Bates, Thompson, etc.). Also, do not use "The" or "of" when entering the author (or publisher) name on the Search Page.)

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