Early Advertising Publications
Please note that this search page covers the Early Advertising Publications Category only.
All categories in the Emergence of Advertising in America (EAA) project are representative, not comprehensive.
If you perform very narrowly defined searches, you increase your chances of a "zero" result.
For information on the terms in all the pull-down menus below, see the Early Advertising Publications
Database Terms and Descriptions page. These terms were deemed most likely to be useful to the
widest range of users of the EAA project.
Browse the Advertising Publications Category | Information on Early Advertising Publications
Search Help and Information|
Please note that this search page covers the Early Advertising Publications Category only, containing scanned images and transcribed text from 50 books on the practice of advertising, dating between 1870 - 1925. All categories in the Emergence of Advertising in America project (EAA) are representative, not comprehensive. If you perform very narrowly defined searches, you increase your chances of a "zero" result. There are two ways to search the Early Advertising Publications Category: the Keyword Search and the Complex Search.
The Keyword Search (found on the General EAA Search Page) allows keyword searching on information that physically describes the book(database terms) as well as on information found within each book (transcribed text). Only the Title Page and the Table of Contents/Index of each book have been transcribed (i.e. typed into a text document and thus made searchable). We have not transcribed the content of all the scanned pages. The information found here may include chapter and section titles, bibliographic data, etc.
The Complex Search allows you to search on several words at once ("Boolean" searching) in the Early Advertising Publications database, combining selected keywords and database terms, along with illustration and special features descriptions. The database terms included were deemed most likely to be useful to a range of users of the EAA project. An explanation of all terms used in the Complex Search is available in the Early Advertising Publications Database Terms and Descriptions page.
Please note that most of the books included in the Early Advertising Publications on Advertising section of the EAA project are long and text-heavy. In most cases, the entire book has not been scanned, rather excerpts (selected chapters and many of the illustrations) are presented here. A handful of the shorter books or pamphlets are presented in their entirety. You may determine whether the whole book or just selections is included by checking the "Notes" section of the database or the "About this Book" section provided for each item. For all books, the title page and table of contents and/or index have been scanned.
For all books, at least selected parts of the main text have been scanned, usually about 20-50 pages. Many, but not necessarily all, of each book's illustrations have been scanned. The database for Early Advertising Publications includes the names of all companies whose advertisements appear in the books, so those company names will be retrieved in a search, even though in some cases the ad itself has not been scanned.
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Rare Book, Manuscript, and Special Collections Library
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