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Advertising, Sales, & Marketing

Although there is advertising materials scattered through other collections, the focus of collecting in this area is in the John Hartman Center for Sales, Advertising, and Marketing History. Strengths include records of advertising agencies, including the J. Walter Thompson Company, D'Arcy Masius Benton & Bowles, and others; records of trade associations such as the Outdoor Advertising Association of America; personal papers of industry executives; and collections of print advertising images.

Representative Collections

Digital Collections

Collection Guides / Finding Aids

Many of the various collections in this area are described in searchable finding aids. Printed and other holdings can be similarly searched in the Duke University Library catalog, especially the “advanced” search, limiting the location to “Special Collections.”

Collection Policies

Records of advertising agencies; records of related trade associations such as the Outdoor Advertising Association of America; personal papers of industry executives; collections of print advertising images; and books and journals relating to advertising, marketing, and sales.

Contact Information

For general information about finding materials in the library's collections and how you can use them, requesting permission to reproduce, or other information as well as reference questions about the holdings in this area:

E-mail: hartman-center@duke.edu
Phone: (919) 660-5827
FAX: (919) 660-5934

If you are getting in touch via e-mail, please be sure to include your return e-mail address in the body of the message, since it sometimes gets stripped from the header in transit. Also, if you expect a response, make sure to include a phone or fax number or postal address where we can reach you, since sometimes it is difficult or impossible to respond via e-mail. Thank you!