John W. Hartman Center for Sales, Advertising, and Marketing History

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The newsletter of the John W. Hartman Center for Sales, Advertising & Marketing History.

Volume 15, Number 1 (Spring 2009) [ Contents ]
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- Center Receives Records from JWT London
- NHPRC Awards Grant for ROAD 2.0
- News & Notes
- New Acquisitions: Diverse Donations Come to Duke
- Looking Back: A Measured Response to Economic Crisis
- WWII JWT Letters Enrich Student Experience
- Announcing the Journal of Historical Research in Marketing
- 2009 Travel Award Recipients Announced
Volume 14, Number 2 (Fall 2008) [ Contents ]
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- Exhibit Examines 1960s Mad Men Culture
- Center Exceeds Goal for OAAA Project
- News & Notes
- New Acquisitions
- Newly Available Collection Guides
- Looking Back: From Vigor to Viagra
- The Father of Modern Newspaper Research
- The Real Mad Men and Women
- 2009 Travel Grant Application Process Begins
Volume 14, Number 1 (Spring 2008) [ Contents ]
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- Chick McKinney: Ad Man & Tarheel Fan
- Preserving OAAA Audio-Visual History
- News & Notes
- New Acquisitions
- Newly Available Collection Guides
- Tracing Humor in Outdoor Advertising
- New Pathfinders Available
- Center Helps Local Addy Awards
- Looking Back: Politics of "Change"
- 2008 Travel Award Recipients Announced
Volume 13, Number 2 (Fall 2007) [ Contents ]
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- CHARM Conference at the Center
- John W. Hartman (1923-2007)
- News & Notes
- New Acquisitions
- Newly Available Collection Guides
- Margaret Fishback: A Collection Review
- Exhibit Catalog wins Leab Award
- Looking Back: Bowling for Fitness
- Center Unveils Naming Opportunities
Volume 13, Number 1 (Spring 2007) [ Contents ]
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- A Tale of Two Birthdays
- A Bounty of Billboards, Burgers and Books
- News & Notes
- Newly Available Collection Guides
- Hartman Center Exhibit Displays Sex Appeal
- Center Hosts Ad Club Meeting
- Looking for Advertising Annuals
- Looking Back: iVinyl?
- Rick Pollay Donates Three Collections
Volume 12, Number 2 (Fall 2006) [ Contents ]
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- New and Improved Website!
- Dayton Company Advertising Donated to Hartman Center
- News & Notes
- Hartman Center Welcomes a Wealth of New Resources
- Newly Available Collection Guides
- Bates Archives Documents Agency's Evolution
- Advertising Week 2006
- Looking Back: Facing the Fuel Crisis
- 2006 Travel Award Recipients Announced
Volume 12, Number 1 (Spring 2006) [ Contents ]
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- Exhibit Highlights Atlantic City Signs and Scenes
- Center Acquires Papers of Newspaper Scholar Leo Bogart
- News & Notes
- Design, Demographics & Executive Donations
- Newly Available Collection Guides
- Inside the Hartman Center with Researcher Clive Challis
- Kudos
- CHARM 2007 — Call for Papers
- 40 Years of Super Bowl Advertising
- Marketing Visionary and American Dreamer: Stanley C. Marshall
Volume 11, Number 1 (Summer 2005) [ Contents ]
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- "Margaret Fishback Papers Document A Prolific Career"
- Jacqueline Reid Appointed New Hartman Center Director
- "The Birth of Peace Corps Advertising: A Look Inside the Sheldon B. Sosna Papers"
- OAAA (Outdoor Advertising Association of America) Archives and ROAD (Resource of Outdoor Advertising Descriptions) Available
- Looking Back: "Celebrating the Mustang"
Volume 10, Number 2 (Fall 2004) [ Contents ]
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- "Center Director Ellen Gartrell McGeorge Retires"
- "David B. McCall Papers Illuminate A Remarkable Life"
- Hartman Center Timeline
- Looking Back: "Marketing the Vote, 1968 and Now"
Volume 10, Number 1 (Spring 2004) [ Contents ]
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- "New Initiative Builds Salesmanship Collection" (Salesmanship and Sales Training Literature Collection)
- "Executives, Artists, Teachers, and Agencies Make Gifts; Outdoor Industry Collection Now Available"
- Looking Back: "Saluting a Century of Ford"
- "Bates Bonanza Benefits Hartman Center" (Bates Archives to Center)
Volume 9, Number 2 (Summer 2003) [ Contents ]
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- "Unique, Illustrated Encyclopedia of Advertising Debuts: Hartman Center Provided Illustrations"
- "Gene Federico Papers Highlight Distinguished Career"
- "Diversity Remains Key Feature of Center Collecting"
- "Grant Project Completion Puts Outdoor Advertising 'Out There' For All to Use" (Archives of the Outdoor Advertising Association of America)
- Looking Back: "A Salute to Wings" (Wright Brothers Centennial)
Volume 9, Number 1 (Winter 2003) [ Contents ]
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- "Ten Years Old and Thriving" (Hartman Center Tenth Anniversary Celebration)
- "Variety Adds Spice to Hartman Center"
- "Warehouse Work is Advertising Archival Adventure"
Volume 8, Number 1 (Spring 2002) [ Contents ]
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- "New Website Debuts: Medicine and Madison Avenue"
- "JWT Worldwide Executive Group Visits Archives"
- New Acquisitions: "How Does the Hartman Center Grow?"
- Center Hosts CHARM (Conference on Historical Analysis and Research in Marketing), May 17–20, 2001
- Looking Back: "Do National Causes Need Slogans?" (1945 War Bonds Advertisement)
- "Website Documents Beginning of U.S. Ad Industry" (Emergence of Advertising in America: 1850–1920, Website Debut)
Volume 7, Number 2 (Fall 2000) [ Contents ]
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- "NEH Grants Support to Archives of Outdoor Advertising"
- New Acquisitions: "Growth Continues With Many Gifts"
- Valuable Source for Research, Business, and Teaching"
- Looking Back: "Olympic Tie-In Not New in Ads" (1925 Paris Olympics)
- "Hartman Center Staff Gains Local Expertise"
Volume 6, Number 2 (Fall 1999) [ Contents ]
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- "Ad*Access Opens With 7,000 Digital Ads"
- "More Catalogs, More Videos, More Everything"
- "Student Employees Contribute Personality and Experience"
- Looking Back: "Who Was the Original Lucky Strike Girl?"
- "Marketing Files Cover 45 Years, Provide Valuable Resource" (McGraw Hill Marketing Information Center Archives)
Volume 6, Number 1 (Spring 1999) [ Contents ]
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- "Center Adds Wells Rich Greene Archives"
- New Acquisitions:"Cars, Cookbooks, and CDs Build Collections"
- Looking Back: "Revisiting World War II in ADS"
- "New Staff Bring Expertise to Center"
- "The Perfect Woman: 100 Years in the Making" Library Exhibit
Volume 5, Number 1 (Summer 1998) [ Contents ]
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- "Library of Congress/Ameritech Grant to Hartman Center" (Emergence of Advertising in America)
- "Pin Drops and Papers: JWT's Sprint Documents Added"
- New Acquisitions: "Posters, Pictures, Videos, and Books Enhance Collection"
- Looking Back: "Road Rage — 1950s Style"
- "Center to Provide Pictures For Encylopedia of Advertising"
Volume 4, Number 2 (Winter 1998) [ Contents ]
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- "Tableau Shows Six Decades of Billboard Styles"
- "World Wide Web to Provide Ad*Access"
- New Acquisitions: "Videos, Paintings, and Smokey Bear Help Collections Grow"
- "Now We Are Four: Hartman Center Staff Grows"
- Looking Back: Kraft Advertising in JWT Archives
- "Friends Respond to Drive For New Members"
Volume 4, Number 1 (Spring/Summer 1997) [ Contents ]
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- "'Lost' Faulkner Television Scripts Located at Duke" (Faulkner Scripts on Microfilm in JWT Archives)
- New Acquisitions: "Multimedia Additions Enhance Center's Holdings"
- "More Collections Now Ready For Research"
- "Hints From the Past Still Germane?" (1858 "Hints to Advertisers" in Harper's Weekly CD-ROM)
- Looking Back: "Selling Kodak" (The Kodak Salesman monthly serial, Wayne P. Ellis Collection of Kodak Advertising)
Volume 3, Number 2 (Fall/Winter 1996) [ Contents ]
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- "Hartman Center Goes Outdoors in a Big Way: Outdoor Advertising Association of America Presents Archives to Duke"
- Looking Back: "A Century Old Rock" (Prudential Insurance Advertising, "The Prudential Has the Strength of Gibraltar" Slogan)
- "From the Mouths of Babes": Elementary School Class Visit
- "New JWT Archives Booklet Available": J. Walter Thompson: An Advertising Archive and A Place in History, Hartman Center Publication
- "JWT Fellows Study International Advertising"
Volume 3, Number 1 (Spring/Summer 1996) [ Contents ]
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- "JWT Frankfurt Archives Provide Global View"
- "Hartman Center Continues To Enrich Its Resources"
- "Rediscovering Advertising Case Histories": Advertising Case History Collection
- Looking Back: "B.L.: Before Lindbergh" (Airplanes as Sales Tool, Sales Management magazine)
- "New Charter Members Join Hartman Center Friends"
Volume 2, Number 1 (Spring/Summer 1995) [ Contents ]
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- New Acquisitions: "Collecting Continues"
- "Hartman Center Noted in Adweek"
- "Center Establishes Friends Group"
- "Endowment Fund Begun For Center"
- "Council on Advertising History Pursues Its Goals"
- Looking Back: "It Was the Worst of Times..." (1929 Founding of Benton & Bowles)
- "Gifts Match J. Walter Thompson Archives Fund Challenge"
- "HCSAMH World Travels Continue"
- "Surfing in the Hartman Center?" (New Center Website)
Volume 1, Number 1 (Fall/Winter 1994) [ Contents ]
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- "High Schooler Wins Grant to Study Advertising Women"
- "Highlights of Recent Acquisitions"
- "Traveling the World in Search of Sales, Advertising and Marketing History"
- "Expanding the Hartman Team"
- "On the Road to Indianapolis": Society of American Archivist's Annual Conference
- "Hartman Center In Print and On the Air"
- Looking Back: "Miss Rheingold Contest (Rheingold Beer Advertising, Liebmann Breweries)"
- "Teaching By Using"