Online Duke seeks a Market Research Analyst to lead efforts in matching the strengths of Duke University’s schools and programs with demand for online and hybrid education from learners around the world. This is an opportunity for an individual with experience leveraging business analytics to inform marketing plans to lead the development of a new strategy for digital education at Duke. Online Duke invites creative, entrepreneurial analysts and strategists to contribute to advancing educational excellence through innovative online teaching and learning.
Online Duke’s Market Research Analyst will lead efforts to help Duke schools and departments discover opportunities for new online courses, programs, certificates and/or degrees. The analyst analyzes market data relevant to graduate and professional education (e.g., workforce trends, job market data, the digital education competitive landscape), researches the potential for new educational programs, and makes recommendations to leadership about the direction of Duke’s online learning strategy.
- Advises Duke faculty and administrators on opportunities to develop new online courses, programs and/or degrees using marketing analytics, labor demand, competitor data, and other trends.
- Collects and analyzes data on regional, national and international markets to inform Duke’s decisions about online programs and degrees (e.g. data on prospective students, employer trends, peer institution offerings, etc.)
- Synthesizes research and recommends customer-centric marketing strategies to advance program and institutional goals.
- Consults with Duke faculty and administrators about market research needs, methodologies and findings.
- Consolidates data and analysis into actionable items, reports, and presentations. Communicates findings with stakeholders in formal and informal settings.
- Collaborates with the Communications Manager to develop content marketing strategies for Duke’s online education.
- Follows market trends and peer institution marketing efforts to help Duke identify and implement best practices
- Not applicable
A successful candidate will demonstrate exceptional workplace behaviors in the execution of their specific position responsibilities, including: customer focus, collaboration, creative problem solving, continuous learning and a commitment to diversity.
Required: B.A./B.S. in economics, statistics, business, marketing or related field.
- 3+ years in market research or data-driven strategic marketing
- Experience generating and implementing a marketing strategy for a program or organization
- Ability to interpret large amounts of data and present findings in a cohesive, actionable way for a variety of audiences (faculty, Duke administration, online staff, etc.)
- Good communication, presentation and organization skills
- Expertise in digital marketing strategy, analytics, lead generation and associated tools
- Ability to manage multiple tasks and meet deadlines with minimal supervision
- Experience working in higher education; familiarity or experience with trends in educational technology, emerging online education models, and issues in higher education
- Experience with marketing analytics, marketing automation (email marketing, etc), and inbound marketing
- Knowledge of statistical packages (SPSS, SAS, or similar) and databases
- Knowledge of major third-party suppliers of education and labor market data (e.g., Burning Glass)
About the Center for Instructional Technology and Online Duke
CIT leads Duke’s online education initiatives (Online Duke) in collaboration with the Associate Vice Provost for Digital and Online Education Initiatives, the Vice Provost for Academic Affairs and the Office of Information Technology.
Through this initiative, CIT:
- partners with faculty to manage the design, development and production of online courses and materials
- explores new hybrid/blended strategies for delivering courses on campus
- manages complex projects like Coursera specializations and global collaborative courses
- explores new platforms and technologies for supporting online courses
- researches and evaluates the effectiveness of Duke MOOCs and other Duke online activities
- shares lessons learned with the rest of the Duke community
These statements are intended to describe the general nature and level of work being performed by the employee in this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of a person in this position.
Salary and Benefits
Salary dependent on qualifications and experience. Comprehensive benefits package includes 15 days vacation, 13 holidays, 12 days sick leave; health, dental, disability and life insurance and support for professional development and training.
Since its founding in 1924, Duke University has grown into one of the most prestigious private universities in the world and its medical center ranks annually among the top in the nation. The Duke University Libraries are the shared center of the university's intellectual life, connecting people and ideas. The Libraries consist of the Perkins Library, Bostock Library, Rubenstein Rare Book and Manuscript Library, Lilly Library, and Music Library, and the library at the Duke Marine Laboratory in Beaufort. Duke's library holdings of 6.2 million volumes are among the largest of private universities in the United States.
Duke's hometown is Durham, North Carolina, a city with vibrant research, medical and arts communities, and numerous shops, restaurants and theaters. Durham is located in the Research Triangle, a growing metropolitan area of more than one million people that provides a wide range of cultural, recreational and educational opportunities. The Triangle is conveniently located just a few hours from the mountains and the coast, offers a moderate climate, and has been ranked among the best places to live and to do business.
Duke offers a comprehensive benefit packages which includes both traditional benefits such as health insurance, leave time and retirement, as well as wide ranging work/life and cultural benefits. Details can be found at: https://www.hr.duke.edu/benefits/index.php.
An electronic resume, cover letter, and list of 3 references should be submitted at https://hr.duke.edu/careers/apply - refer to Requisition # 401295042. Review of applications will begin immediately and will continue until the position is filled.
Applications which are missing any of the components listed above will not be reviewed.
Duke University is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual’s age, color, disability, genetic information, gender, gender identity, national origin, race, religion, sexual orientation, or veteran status. The Duke University Libraries have a strong commitment to Affirmative Action and is actively seeking to increase the racial and ethnic diversity of our staff.