Duke Learning Innovation helps Duke students learn more, and helps more people to learn from Duke. We offer flexible online learning opportunities for Duke students, for the extended community of alumni and prospective students, and to extend Duke’s global impact. We seek a Market Research Analyst to develop market insights and recommendations for new online and hybrid education programs for learners at Duke and around the world. This is an opportunity for a creative, entrepreneurial individual with strong market research and data analysis skills to inform new curricular and marketing strategies for digital education at Duke.
Duke Learning Innovation’s Market Research Analyst develops market insights and opportunities for new online courses, programs, certificates and/or degrees. They represent the voice and needs of learners in our planning and will help answer such questions as: What do learners need to know? What skills are most in demand? What new programs should Duke offer?
With a passion for market research, the analyst collects, synthesizes and analyzes qualitative and quantitative data relevant to graduate and professional education (e.g., workforce trends, job market data, prospective students and alumni and the digital education competitive landscape), evaluates new educational program ideas and presents recommendations to inform the direction of Duke’s online learning strategy.
- Provides data-driven analysis and marketing insights that identify new target learner markets and shape recommendations for new online courses, programs, certificates and degrees
- Collects, synthesizes and analyzes quantitative and qualitative data such as labor market statistics, job market demand and trends, prospective students’ and alumni educational needs, demand for educational product concepts and the digital education competitive landscape
- Produces competitive landscape analyses and evaluations of the marketing strengths of educational offerings
- Conducts surveys and focus groups of target audiences, such as prospective students and employers
- Develops standardized and custom reports for market research projects
- Presents data-driven narratives and visualizations to inform a customer-centric approach to professional and graduate education at Duke
- Collaborates with the Communications Strategist to develop =marketing strategies and campaigns for online programs
- Follows market trends and peer institution marketing efforts to help Duke identify and implement best practices
- Performs other duties as assigned
It is the expectation that all Duke University Libraries staff members will demonstrate exceptional workplace behaviors in the execution of their specific position responsibilities. A successful candidate will demonstrate exceptional customer focus, collaboration, creative problem solving, continuous learning and a commitment to diversity.
Preferred: BA/BS in economics, statistics, business, marketing or related field.
- Qualitative and quantitative data analysis skills
- Experience carrying out market research projects, including competitive landscape analysis, evaluating new product concepts, identifying new revenue opportunities, market segmentation, surveys and focus groups
- Ability to synthesize and interpret data from a variety of sources and present findings in a cohesive, actionable way for a variety of audiences (e.g., program administrators, financial officers, heads of marketing, faculty, instructional design teams, etc.)
- Ability to develop well-written, presentable, concise reports communicating research findings, including good use of data visualizations
- Expertise in digital marketing strategy, analytics, lead generation and associated tools
- Ability to manage multiple tasks and meet deadlines with minimal supervision
- Experience working in higher education; familiarity or experience with trends in educational technology, emerging online education models and issues in higher education
- Experience with carrying out market research to identify new target markets and new products
- Passion for approaching market research with business acumen
- Experience with marketing analytics, marketing automation (email marketing, etc) and inbound marketing
- Knowledge of statistical packages (SPSS, SAS, Stata, R, or similar) and databases
- Knowledge of major third-party suppliers of education and labor market data (e.g., Burning Glass, EMSI, Bureau of Labor Statistics, National Center for Education Statistics, etc.)
About Duke Learning Innovation
Duke Learning Innovation helps Duke students learn more and enables more people to learn from Duke. We do this in several ways, including:
- Partnering with Duke faculty to support new approaches to student-centered and active learning.
- Building the ecosystem of education technology tools that support learning and working with departments and faculty to curate tools for the needs and learning goals of programs and disciplines.
- Supporting online learning opportunities that offer flexibility to Duke students, reach the extended community of alumni and prospective students and extend Duke’s global impact.
- Exploring innovative projects, partnering with faculty to gather data from Duke’s learning platforms and publishing research and seeking grants and sponsored research opportunities to build and pilot new technologies.
- Must be able to work in an environment in which exposure to materials containing dust and mold is possible
- Normal office environment
- Occasional weekend shifts and travel required
These statements are intended to describe the general nature and level of work being performed by the employee in this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of a person in this position.
Salary and Benefits
Salary dependent on qualifications and experience. Comprehensive benefits package includes 15 days vacation, 13 holidays, 12 days sick leave; health, dental, disability and life insurance and support for professional development and training.
Since its founding in 1924, Duke University has grown into one of the most prestigious private universities in the world and its medical center ranks annually among the top in the nation. The Duke University Libraries are the shared center of the university's intellectual life, connecting people and ideas. The Libraries consist of the Perkins Library, Bostock Library, Rubenstein Rare Book and Manuscript Library, Lilly Library, and Music Library, and the library at the Duke Marine Laboratory in Beaufort. Duke's library holdings of 6.2 million volumes are among the largest of private universities in the United States.
Duke is a diverse community committed to the principles of excellence, fairness, and respect for all people. As part of this commitment, we actively value diversity in our workplace and learning environments as we seek to take advantage of the rich backgrounds and abilities of everyone. We believe that when we understand, celebrate, and tap into our uniqueness to creatively solve problems and address shared goals, our possibilities are limitless. Duke University Libraries value diversity of thought, perspective, experience, and background and are actively committed to a culture of inclusion and respect.
Duke's hometown is Durham, North Carolina, a city with vibrant research, medical and arts communities, and numerous shops, restaurants and theaters. Durham is located in the Research Triangle, a growing metropolitan area of more than one million people that provides a wide range of cultural, recreational and educational opportunities. The Triangle is conveniently located just a few hours from the mountains and the coast, offers a moderate climate, and has been ranked among the best places to live and to do business.
Duke offers a comprehensive benefit package which includes both traditional benefits such as health insurance, leave time and retirement, as well as wide ranging work/life and cultural benefits. Details can be found at: http://www.hr.duke.edu/benefits/index.php.
An electronic resume, cover letter, and list of 3 references should be submitted at https://hr.duke.edu/careers/apply - refer to Requisition # 401544263. Review of applications will begin immediately and will continue until the position is filled.
Applications which are missing any of the components listed above will not be reviewed.
Duke University is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual’s age, color, disability, genetic information, gender, gender identity, national origin, race, religion, sexual orientation, or veteran status. The Duke University Libraries have a strong commitment to Affirmative Action and is actively seeking to increase the racial and ethnic diversity of our staff.