This highly selective list includes several general histories of American advertising, as well as titles that focus more on one time period or product type. The emphasis is on titles that relate to the context of Ad*Access and is in no way intended to be a comprehensive guide to advertising history. Most of the books will be available in larger public libraries or in college/university collections. Many of the books contain bibliographies that will allow readers to locate additional resources.

          Atwan, Robert. Edsels, Luckies, and Frigidaires: advertising the American way. New York: Dell Publishing Co., 1979.

Barnouw, Erik. Tube of Plenty: the evolution of American television. 2nd rev. ed. New York: Oxford University Press, 1990.

Ewen, Stuart. Channels of desire: mass images and the shaping of American consciousness. New York: McGraw-Hill, 1982.

Fox, Frank W. Madison Avenue goes to war: The strange military career of American advertising. Provo, Utah: Brigham Young University, 1975.

Fox, Stephen. The Mirror Makers: a history of American advertising and its creators. New York: Vintage Books, 1984.

Goodrum, Charles and Helen Dalrymple. Advertising in America: the first 200 years. New York: Harry M. Abrams, 1990.

Honey, Maureen. Creating Rosie the Riveter: class, gender and propaganda during World War II. Amherst: University of Massachusetts Press, 1984.

Lackey, James Benton. Transportation advertising, 1940-1948. Boston: Division of Research, Graduate School of Business Administration, Harvard University, 1950.

Laird, Pamela Walker. Advertising progress: American business and the rise of consumer marketing. Baltimore: Johns Hopkins University Press, 1998.

Lears, T. J. Jackson. Fables of abundance: a cultural history of advertising in America. [New York]: Basic Books, c1994.

Marchand, Roland. Advertising the American dream: making way for modernity, 1920-1940. Berkeley: University of California Press, 1985.

O'Barr, William M. Culture and the ad: exploring otherness in the world of advertising. Boulder, Colorado: Westview Press, c1994.

Peiss, Kathy Lee. Hope in a jar: The making of America's beauty culture. New York: Metropolitan Books, 1998.

Sivulka, Juliann. Soap, sex, and cigarettes: a cultural history of American advertising. Belmont, California: Wadsworth, c1998.

Vinikas, Vincent. Soft soap, hard sell: American hygiene in an age of advertisement. Ames: Iowa State University Press, 1992.

Watkins, Julian Lewis. The 100 greatest advertisements, who wrote them and what they did. New York: Moore Publishing Co., [ca. 1949]

Wood, James Playsted. The story of advertising. New York: Roland Press Co., [1958].

From Our Blog

blog comments powered by Disqus