Many advertisements for publications are included; JWT Publications 4. Images of selected pages from this item are available. Chapter headings: Advertisers' Announcements. Index to Advertisements - Agricultural papers - Alphabetical Index of States, Dailies and Weeklies - Commercial Papers; Trade Papers - Co-operative Lists - Dailies and Weeklies - Foreign Language Publications; French Papers; Swedish Papers - Fraternal Papers - From Bellman to Agency - Good Housekeeping - J. Walter Thompson Offices - Leading Magazines - Leading Religious Publications; Religious Papers - Our Business and Yours - Specimen Advertisements - Specimen Advertisements (cont.) - Suggestions for Advertisers - Why a Blue Book?.
Over 3,300 advertising items and publications dating from 1850 to 1920, illustrating the rise of consumer culture and the birth of a professionalized advertising industry in the...
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