E#18039. Images of each page from this item are available. Chapter headings: Logo - Primus - Master Merchandising: Pages 4 - 11 - Master Merchandising: Pages 12 - 21 - The Dominant Idea: Pages 22 - 30 - The Dominant Idea: Pages 31 - 40 - Every McJunkin Man a Service Man - Examples of Dominant Idea Advertising - Dominant Idea: Logo - Dominant Idea: Shoulders of Strength - Dominant Idea: The National Orange Drink - Dominant Idea: 112% Reserve Strength - Dominant Idea: Do It Electrically - Dominant Idea: The Supreme Test - Dominant Idea: For the Man Who Cares - Dominant Idea: See America First - Dominant Idea: The Most Valuable Piano in the World - Dominant Idea: At Least a Quart of Milk per Day - Dominant Idea: America's Physic - Dominant Idea: The Cow's Adopted Child - Dominant Idea: America's Smartest Car - Dominant Idea: The Diamond Point Shingle - Dominant Idea: The National Park Line - Dominant Idea: The Extra Tested Tire - Dominant Idea: The Three Staffs of Life - Dominant Idea: The Truck of Proved Units - Dominant Idea: The Coat with Lungs - Logo and Offices.
Over 3,300 advertising items and publications dating from 1850 to 1920, illustrating the rise of consumer culture and the birth of a professionalized advertising industry in the...
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