E q#1788. Images of selected pages from this item are available. Chapter headings: Illustration - By Way of Introduction - What Advertising Has Accomplished - Cream of Type Specimens - Cream of Type Specimens: Caslon Old Style Series - Cream of Type Specimens: Avil Series - Cream of Type Specimens: Winchell Series - Cream of Type Specimens: Condensed Winchell Series - Cream of Type Specimens: Blanchard Series - Cream of Type Specimens: Condensed Blanchard Series - Cream of Type Specimens: Cheltenham Oldstyle Series - Cream of Type Specimens: Cheltenham Italic Series - Cream of Type Specimens: The Roycroft Series - Cream of Type Specimens: Specimens of Newspaper Borders - Phrases and Expressions - Premiums for Catching Trade - Management of General Advertising: How to Start the Campaign - Management of General Advertising: Value of a Propriety Name or Trade Mark - Management of General Advertising: Forcing a New Market by Local Introduction - Management of General Advertising: Prices and Discounts; Salesmanship with Advertising - Medical Advertising - Miscellaneous Advertising: Circulars and Leaflets - Miscellaneous Advertising: Blotter and Their Use; Window Cards and Dressing - Miscellaneous Advertising: Bill Boards and Street Cars - Miscellaneous Advertising: Novelties for Advertising - Mediums -- Their Use and rates - Drawings and Engravings.
Over 3,300 advertising items and publications dating from 1850 to 1920, illustrating the rise of consumer culture and the birth of a professionalized advertising industry in the...
This Item
Some materials and descriptions may include offensive content. More info
