Guide to the American Advertising Federation. Raleigh-Durham Records, 2003-2009


Advertising trade association local chapter. Materials from the ADDY awards, organization bylaws and treasury reports, public service campaign materials, and other ephemera.

Collection Details

Collection Number
American Advertising Federation. Raleigh-Durham records
American Advertising Federation. Raleigh-Durham
3.5 Linear Feet, 500 Items
David M. Rubenstein Rare Book & Manuscript Library
Material in English

Collection Overview

The activities of the AAF-RDU chapter are represented by two main series, with some inevitable overlap between each group. Administrative records, ADDY competition events and entries, annual reports, and general correspondence are included in the Administrative Materials series. This series includes Accession (2007-0183) and Accession (2008-0125). Accession (2007-0183) includes three binders that detail the activities of the AAF-RDU from 2006-2007. It contains the organization's 2007 annual report, as well as materials from the chapter's public service campaign for the Interfaith Food Shuttle. Accession (2008-0125) includes a broad range of materials from the chapter's ADDY competition, beginning with ADDY event and preparation materials from 2003 and ending with ADDY programs and pamphlets from 2009. Also included are treasurer reports, board meetings, and by-law revisions from 2008-2009. There are also entry forms for the chapter's public service and advertising education ADDY entries from 2008, and some miscellaneous Silver Medal materials, dating 2004-2009. This accession includes several audiovisual materials, including Betacam SPs and DVDs, covering ADDY and Silver Medal awards shows. Also contained in this accession are ephemera from various AAF-RDU events, including two miniature billboards, one oversized ADDY poster, Club Achievement Awards plaques (dating from 1988-1993), crystal awards, and two trophies.

The second series in this collection deals exclusively with the club's public service campaigns, an annual project sponsored by AAF-RDU that involves local advertising students in creating a PSA for a local organization or charity. The Public Service Campaigns series includes Accession (2010-0105), which has records dating from 2004-2008 detailing the application process for both the organizations and the students interested in participating; the development of the campaign; and the final deliverables for each year's project.

More Biographical / Historical Info

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How to Cite

[Identification of item], American Advertising Federation Raleigh-Durham Records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

1. Administrative Materials, 2003-2009

4 boxes

Accession (2007-0183) contains three binders that detail activities in 2006-2007 including the 2007 report and their public service campaign for the Inter-faith Food Shuttle.

Accession (2008-0125) (1.5 lin. ft.; 400 items; dated 2003-2009) includes materials from the ADDY awards, bylaws, budgets, and other ephemera including a poster, model billboards, trophies, plaques, and crystal awards.

Accession (2007-0183)
Box 1
Binders, 2006-2007
Box 1
Accession (2008-0125)
Box 2
ADDY preparations, 2004 (3 folders)
Box 2
ADDY materials, 2004
Box 2
Third District Leadership conference, 2005
Box 2
ADDY materials, 2006
Box 2
Ad Club board meetings, 2007
Box 2
ADDY materials, 2007
Box 2
Advertising Education entry form, 2007-2008
Box 2
Public Service entry form, 2007-2008
Box 2
ADDY materials, 2008
Box 2
By-laws, budgets, etc., 2008-2009
Box 2
ADDY materials, 2009
Box 2
Silver Medal, 2004-2009
Box 2
Audiovisual materials
RBW Michael Winslow tribute, 2008
Box 2
ADDYs program, no date
Box 2
ADDYs logo loop, no date
Box 2
ADDYS, 2003-2009 and no date (6 DVDs)
Box 2
Silver Medal, 2009
Box 2
Logos (loop), no date
Box 2
Billboard model from ADDYs, 2008
Box 2
2 sample ADDY crystal awards, 2006 and 2007
Box 2
2 trophies for Silver and Gold ADDY
Box 2
1 plaque, 2008
Box 2
1 plastic billboard for Fairway Co.
Box 2
Club Achievement Award plaques, 1988-1993
Box 3
ADDY poster, 2006
Oversize-folder 1

2. Public Service Campaigns, 2004-2008

2 boxes

Accession (2010-0105) includes binders and other materials from the AAF-RDU's annual public service campaign project. Materials detail the application process for both the nonprofit organizations and the students interested in participating in the advertising campaign; the development of the campaign; and the final deliverables for each year's project.

Haven House, 2004-2005 (4 folders)
Box 4
Interfaith Food Shuttle, 2006 (2 folders)
Box 4
Me Fine Foundation, 2007 (2 of 4 folders)
Box 4
Me Fine Foundation, 2007 (2 of 4 folders)
Box 5
Wake Enterprises, 2008 (4 folders)
Box 5

Historical Note

The American Advertising Federation's Raleigh-Durham chapter is a non-profit trade organization for the advertising industry in the Triangle area (Raleigh, Durham, Chapel Hill) of North Carolina. It is one of several clubs in the AAF's Third District, and participates at the AAF's national level. The AAF-RDU works to connect the local advertising community through its conferences, panels, scholarships, mentorship, and fundraisers. It also conducts local ADDY Awards, which honor excellence and creativity in advertising. Winners of the AAF-RDU ADDYs advance to national ADDYs.

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The American Advertising Federation Raleigh-Durham Records were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2007, 2008, and 2010.

Processing Information

Processed by Meghan Lyon, December 2009

Encoded by Meghan Lyon, December 2009

Accession(s) described in this finding aid: 2007-0183, 2008-0125, 2010-0105

Materials may not have been ordered and described beyond their original condition.