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Guide to the Advertising Council Records, 1935-1999 and undated

Collection Overview

The Advertising Council Records span the years from 1935 to 1999, and primarily consist of public service advertising campaigns developed by the Advertising Council. The campaigns are documented through council booklets, brochures, published articles, and sample advertisements which were distributed to Ad Council members and participating advertising agencies. Particular ad campaigns that are well represented include U.S. Savings Bonds and United Service Organizations (USO) during World War II; Religion in American Life; the Red Cross; the creation of Smokey the Bear and related fire prevention campaigns circa 1941 to 1951; and a campaign to explain the American Economic System, circa 1950 to 1957 (Cold War anti-communism). Various campaigns throughout the 1960s and 1970s are also represented to a lesser extent, including the War on Poverty, Equal Opportunity, and Child Abuse.

The collection is organized into two main series: General Files and Campaigns. The General Files Series contains Ad Council materials that are not specific to particular campaigns, such as annual reports, correspondence, and Ad Council promotional materials. The Campaigns Series, which comprises about two-thirds of the collection, contains pamphlets, brochures, posters, newspaper articles, and memos concerning the strategies of over 100 public service advertising campaigns. Large-format materials from both of these series have been relocated to the Oversize Materials.

Related collections in the David M. Rubenstein Rare Book & Manuscript Library include the J. Walter Thompson Co. Archives: Domestic Advertisements Collection, the War Effort Mobilization Campaigns Poster Collection, the Edgar Hatcher Papers, the Warwick Baker O'Neill Records, and the Outdoor Advertising Association of America (OAAA) Archives. The “official” archives of the Ad Council resides at the University of Illinois--Urbana/Champaign.

More Biographical / Historical Info

Collection Details

Collection Number
RL.00013
Title
Advertising Council records
Date
1935-1999 and undated
Creator
Advertising Council
Extent
19 Linear Feet, 12,150 items
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
English.

Using These Materials

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Collection is open for research.

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Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

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The Copyright Interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], Advertising Council Records, David M. Rubenstein Rare Book & Manuscript Library, Duke University

Contents of the Collection

1. General Files Series, 1935-1999 and undated

Contains Advertising Council administrative and published materials that are not specific to particular campaigns, such as annual reports, brochures, correspondence, meeting minutes, press releases, and reports. This series is divided into the following subseries: Administrative Files, Publications, and Promotional Materials. Arranged alphabetically within each subseries.

Board of Directors Meeting Minutes, 1945-1965
(7 folders)
Box 1A
Board of Directors Meeting Minutes, 1965-1987
(7 folders)
Box 1B
Board of Directors Meeting Minutes, 1967-1979
(7 folders)
Box 1C
Board of Directors Minutes, 1980-1988
(10 folders)
Box 2
Campaign Review Committee Minutes, 1985-1987
Box 2
Correspondence, 1950-1979
Box 2
Miscellaneous, 1958-1970

[Additional materials may be found in Oversize Box 43]

Box 2
Special Events, 1947-1977; 1990-1995; and undated
(3 folders)
Box 3
Unpublished Reports, 1945-1990 and undated
(3 folders)
Box 3
Ad Council, Items About, undated
Box 4
Annual Reports, 1945-1967
(5 folders)
Box 4
Annual Reports, 1969-1990
(3 folders)
Box 5
Economic Communicator, 1976-1979
Box 5
Press Clippings, 1946-1993
Box 5
Published Reports and Informational Brochures - General, 1947-1971
(Folders 1-2 of 3)
Box 5
Published Reports and Informational Brochures - General, 1947-1971
(Folder 3 of 3)
Box 6
Published Reports and Informational Brochures - WWII, 1943-1945
Box 6
House Magazine Copy, 1956-1968
Box 6
Public Service Advertising Bulletin, 1969-1999
(3 folders)
Box 6
Innercom, 1968-1969
Box 6
Innercom, 1970
Box 7
Magazine Service Bulletin, 1960-1971
(2 folders)
Box 7
Allocations, 1967-1986
(6 folders)
Box 7
Miscellaneous, 1946-1993
Box 8
Public Service Advertisements for Business Press, 1966 July - 1975 May
(4 folders)
Box 8
Public Service Advertisements for Business Press, 1975 May - 1980 Sept.
(5 folders)
Box 9
Public Service Advertisements for Business Press, 1980 Oct. - 1993 Nov.
(4 folders)
Box 10
Public Service Advertisements for Company Publications, 1979-1982
(4 folders)
Box 11
Public Service Advertisements for Consumer Magazines, 1971 Nov.-1974 Feb.
Box 11
Public Service Advertisements for Consumer Magazines, 1974 June-1979 Dec.
(6 folders)
Box 12
Public Service Advertisements for Consumer Magazines, 1980 Jan.-1982 Dec.
(5 folders)
Box 13
Public Service Advertisements for Consumer Magazines, 1983-1988 and undated
(5 folders)
Box 14
Public Service Advertisements for Editors, 1976-1978
Box 14

2. Campaigns Series, 1939-1998 and undated

Contains sample advertisements, pamphlets, brochures, posters, newspaper articles, radio spots and memos concerning the strategies of over 100 public service advertising campaigns. Arranged alphabetically by the title of each campaign.

Action, 1971-1977
Box 15
Ad Council, 1967-1981 and undated

[Additional materials may be found in Oversize Box 43]

Box 15
Agricultural Census, 1987-1988
Box 15
Aid to Higher Education, 1966-1985 and undated
(5 folders)
Box 15
Alcoholism: A Treatable Disease, 1982-1984
Box 16
Alliance to Save Energy, 1974-1984

[Additional materials may be found in Oversize Box 43]

Box 16
American Cancer Society, 1988
Box 16
American Economic System, 1948-1981 and undated
(5 folders)

[Additional materials may be found in Oversize Box 43]

Box 16
American Economic System, assorted pamphlets, undated
Box 16
American Heritage, 1947-1952
Box 16
American Legion, 1949
Box 16
Anti-Inflation, 1959, 1979-1980
Box 17
Armed Forces Blood Donor Program, 1951
Box 17
Be a Voter, 1980
Box 17
Better Community Relations, 1966
Box 17
Better Schools, 1953-1958
Box 17
Bicentennial of the Constitution, 1987
Box 17
Boy Scouts of America, 1954
Box 17
Cambodian Crisis, 1980
Box 17
CARE, undated

[Additional materials may be found in Oversize Box 43]

Box 17
Carpooling, 1974-1978 and undated
(5 folders)
Box 17
Census, 1970
(2 folders)
Box 17
Census, 1980
(2 folders)
Box 18
Challenge to Americans, 1963-1964

[Additional materials may be found in Oversize Box 43]

Box 18
Child Abuse, 1976-1994
(3 folders)
Box 18
Child Find Mediation, 1987
Box 19
Citizens for a New Prosperity, 1971
Box 19
Clean Water, undated
Box 19
Clothing Collection for Overseas Relief, 1945
Box 19
Confidence in a Growing America, 1958-1961
Box 19
Consumer Information, 1972-1975
Box 19
Continue Your Education, 1966-1970
(2 folders)
Box 19
Co-op Education, 1986-1987
Box 19
Crime Prevention, 1979-1981
Box 19
Crime Prevention, 1982-1998
(2 folders)

[Additional materials may be found in Oversize Box 43]

Box 20
Crisis in Our Cities, 1968

[Additional materials may be found in Oversize Box 43]

Box 20
Direct Deposit, 1979-1984
(2 folders)
Box 20
Disabled Persons, 1982
Box 20
Domestic Violence, undated
Box 20
Driver Energy Awareness, 1980
Box 20
Drug Abuse Information, 1969-1971

[Additional materials may be found in Oversize Box 43]

Box 20
Drug Abuse Information, 1973
Box 21
Drug Abuse Prevention, 1984-1986, 1992
(2 folders)
Box 21
Drunk Driving, 1970, 1992 and undated
Box 21
Economic Census, 1987
Box 21
Economic Stabilization, 1943-1945
Box 21
Education Reform, 1993
Box 21
Emergency Food Collection on Behalf of the UNRRA, 1946

[United Nations Relief and Rehabilitation Administration]

[Additional materials may be found in Oversize Box 43]

Box 21
Employer Support of the Guard and Reserve, 1973-1993 and undated
(6 folders)

[Additional materials may be found in Oversize Box 43]

Box 22
Energy Conservation, 1974 and undated

[Additional materials may be found in Oversize Box 43]

Box 23
Engineers Wanted, undated
Box 23
Equal Employment Opportunity, 1967 and undated
(2 folders)

[Additional materials may be found in Oversize Box 43]

Box 23
Export Awareness, 1987
Box 23
Export Development, 1977-1979
Box 23
Fair Campaign Practices, 1976
Box 23
Famine Emergency, 1946

[Additional materials may be found in Oversize Box 43]

Box 23
Food Fights For Freedom, 1941-1944
Box 23
Food Nutrition and Health, 1970-1978
Box 23
Forest Fire Prevention, 1945-1978
(6 folders)

[Additional materials may be found in Oversize Box 44]

Box 24
Forest Fire Prevention, 1979-1988
(7 folders)
Box 25
Forest Fire Prevention, 1992-1993 and undated
(2 folders)
Box 26
Free Press, 1987

[Additional materials may be found in Oversize Box 44]

Box 26
Freedom from Hunger, 1963
Box 26
Freedoms Foundations Awards, 1950
Box 26
Future of America, 1955
Box 26
Get Out the Vote, 1996, 1998
Box 26
Health Careers, 1974-1975
Box 26
Health Careers, 1976-1977
Box 27
Help Prevent Crime, 1969
Box 27
Help Prevent Homefires, 1952
Box 27
Help Young America Work, 1980-1981
Box 27
High Blood Pressure Education, 1975-1983 and undated
Box 27
Hoover Report, 1948
Box 27
Hope, 1960
Box 27
Hospital Career, 1945-1948

[Additional materials may be found in Oversize Box 44]

Box 27
Individual Giving/Volunteering, 1987
Box 27
Infant Immunization, undated
Box 27
Inflation Can Be Stopped, 1980
Box 27
Interfaith Hunger Appeal, 1981-1983
Box 27
Internal Revenue Service, 1988
Box 27
International Executives Service Corps, 1984-1986
Box 27
International Youth Exchange, 1983-1984
Box 28
Invite and Welcome Foreign Visitors, 1969-1970
Box 28
Jobs (National Alliance of Businessmen), 1968-1974, 1979 and undated
(2 folders)
Box 28
Jobs for Veterans, 1971-1978 and undated
(2 folders)
Box 28
Keep America Beautiful, 1961-1965
Box 28
Keep America Beautiful, 1966-1975 and undated
(3 folders)

[Additional materials may be found in Oversize Box 44]

Box 29
Know Mexico, 1964
Box 29
Mental Retardation, 1968

[Additional materials may be found in Oversize Box 44]

Box 29
Minority Business Enterprise, 1971-1975
Box 29
Multiple Campaigns (Assorted), 1968-1973, 1981-1986
(2 folders)
Box 29
Multiple Campaigns (Assorted), 1987-1993
(3 folders)
Box 30
National Council on the Aging, 1976
Box 30
National Endowment for the Arts, 1978-1979
Box 30
National Institute on Drug Abuse, 1983
Box 30
National Urban Coalition, 1970
Box 30
Neighborhood Housing Services, 1984
Box 30
Opportunities for Minorities, 1982-1986
Box 30
Pakistan Relief Fund, 1971
Box 30
Paper Conservation, 1944-1945
Box 30
Peace Corps, 1963-1970, 1980-1988
(3 folders)

[Additional materials may be found in Oversize Box 44]

Box 31
People's Capitalism, 1956-1959

[Additional materials may be found in Oversize Box 44]

Box 31
Population, 1971-1973
Box 31
Prejudice, ca. 1960s
Box 31
Prisoners of War, 1971-1972
Box 31
Productivity Project, 1972-1973
Box 31
Radio Free Europe, 1951-1970

[Additional materials may be found in Oversize Box 44]

Box 32
Radon, 1991
Box 32
Recycling, 1980
Box 32
Red Cross, 1947, 1968-1981
(4 folders)
Box 32
Red Cross, 1982-1987
(5 folders)
Box 33
Red Cross, 1988 and undated
Box 34
Register and Vote, 1956, 1966, 1976

[Additional materials may be found in Oversize Box 44]

Box 34
Rehabilitation of Handicapped People, 1968-1975 and undated
(3 folders)
Box 34
Religion in American Life, 1966-1969
(2 folders)

[Additional materials may be found in Oversize Box 44]

Box 34
Religion in American Life, 1969-1975
(6 folders)
Box 35
Religion in American Life, 1977-1986 and undated
Box 36
Residential Energy, 1980-1981
Box 36
Safety Belt Education, 1987
Box 36
Save the Survivors (Pakistan Relief Fund), 1971
Box 36
Scrap Metal Drive, 1942-1947
Box 36
Security of War Information, 1943
Box 36
Small Business Foundation, 1950
Box 36
Small Claims Court, 1973
Box 36
Smoking, 1969
Box 36
Southern Forest Fire Prevention, 1964-1971
(2 folders)
Box 36
Southern Forest Fire Prevention, 1972-1978
(2 folders)
Box 37
Statue of Liberty/Ellis Island Centennial, 1983-1986
Box 37
Stop Accidents, 1946-1952
Box 37
Student Nurse Recruitment, 1954
Box 37
Summer Jobs for Youth, 1967-1984

[Additional materials may be found in Oversize Box 44]

Box 37
Support the Arts (National Endowment for the Arts), 1978
Box 37
Take Pride in America, 1987
Box 37
Technical Education and Training, 1969-1980 and undated
(3 folders)
Box 38
Traffic Safety, 1948-1978 and undated
(2 folders)

[Additional materials may be found in Oversize Box 44]

Box 38
Understanding Mental Illness, 1986-1987, 1993
(2 folders)
Box 38
United Nations Association (UNA-USA), 1952-1968, 1972-1976 and undated
(2 folders)
Box 39
United Negro College Fund, 1972-1987 and undated
(4 folders)

[Additional materials may be found in Oversize Box 44]

Box 39
United Service Organizations (USO), 1941-1971 and undated
(3 folders)

[Additional materials may be found in Oversize Box 44]

Box 40
United States Army “V-Mail,” 1944
Box 40
United States Savings Bonds, 1942-1957, 1966-1983
(3 folders)

[Additional materials may be found in Oversize Folder 1]

Box 40
United States Savings Bonds, 1983-1984 and undated
Box 41
United Way, 1970-1984
(2 folders)
Box 41
Venereal Disease Awareness, 1944-1975

[Additional materials may be found in Oversize Box 44]

Box 41
Victory Gardens, 1946
Box 41
Vista, 1978
Box 41
Volunteer, 1973-1975
Box 41
Volunteer Aganist Illiteracy, 1986
Box 41
Vote '84, 1984
Box 42
Vote '86, 1986
Box 42
War to Peace Transition, 1945-1947
Box 42
World Hunger, 1946-1947
Box 42
Youth Alcoholism Prevention, 1986

[Additional materials may be found in Oversize Box 44]

Box 42
Zip Code, 1967-1970 and undated
(2 folders)
Box 42
55 MPH Speed Limit, 1976-1978
Box 42
Miscellaneous Reports, 1935-1952 and undated
Oversize-box 43
Norman Rockwell Prints, ca. 1943

[Undated prints of The Four Freedoms, which were published in the Saturday Evening Post in 1943]

Oversize-box 43
Advertising (Truth About...), 1939-1962
Oversize-box 43
Advertising Council, 1946-1971
Oversize-box 43
Alliance to Save Energy, 1979
Oversize-box 43
American Economic System, 1940s-1970s
Oversize-box 43
American Heritage Crusade for Freedom, undated
Oversize-box 43
Army Prestige Campaign, ca. 1947
Oversize-box 43
Care Food Campaign, ca. 1955
Oversize-box 43
Challenge to Americans, undated
Oversize-box 43
Crisis in Our Cities, 1968
Oversize-box 43
Crime Prevention, 1985
Oversize-box 43
Drug Abuse, 1970
Oversize-box 43
Education, ca. 1970
Oversize-box 43
Emergency Food Collection for UNRRA, 1946

[United Nations Relief and Rehabilitation Administration]

Oversize-box 43
Employer Support for the Guard and Reserve, 1973
Oversize-box 43
Energy Conservation, 1974
Oversize-box 43
Equal Employment Opportunity, 1967
Oversize-box 43
Famine Emergency Relief, World Hygiene, 1946
Oversize-box 43
Fight Inflation, 1959
Oversize-box 43
Fight Waste, 1944
Oversize-box 43
Forest Fire Prevention, 1949-1965
(2 folders)
Oversize-box 44
Free Press, 1987
Oversize-box 44
General Safety, 1948
Oversize-box 44
Higher Education, 1967-1972
Oversize-box 44
Hospital Career Campaign, 1947-1948
Oversize-box 44
Inflation, 1951
Oversize-box 44
Keep America Beautiful, 1967
Oversize-box 44
Mental Retardation, 1968
Oversize-box 44
Miscellaneous (Edward Petry and Company), undated
Oversize-box 44
National Goals (Eisenhower), 1960
Oversize-box 44
Nursing, 1946
Oversize-box 44
Our Teachers Mold Our Nation's Future, 1947-1948
Oversize-box 44
Peace Corps, 1967-1968
Oversize-box 44
People's Capitalism, 1956
Oversize-box 44
Productivity Project, 1973
Oversize-box 44
Radio Free Europe, 1951
Oversize-box 44
Register and Vote, 1956
Oversize-box 44
Religion in American Life, 1956-1957
Oversize-box 44
Savings Bank, 1945-1974
Oversize-box 44
Scrap Paper Drive, 1944
Oversize-box 44
Summer Youth, 1967
Oversize-box 44
Traffic Safety, 1948-1958
Oversize-box 44
United America, 1948-1949
Oversize-box 44
United Negro College Fund, 1978
Oversize-box 44
United Service Organizations (USO), 1967
Oversize-box 44
Venereal Disease, 1975
Oversize-box 44
War Bonds, 1943-1944
Oversize-box 44
World Trade, ca. 1948
Oversize-box 44
Youth Alcoholism Prevention, 1986
Oversize-box 44
United States Savings Bonds, 1945-1950
Oversize-folder 1

4. Accession (2005-0079), 1963-1997

4 boxes

Addition (2005-0079) (474 items; 2.3 lin. ft.; dated 1963-1997) comprises press and radio kits; advertising proofs; reports; booklets, photographs of Advertising Council events; issues of Public Service Advertising Bulletin; and clippings.

Conditions Governing Access note

Closed to researchers pending processing.

5. Accession (2009-0159), 2004-2007

1 box

Addition (2009-0159) (20 items; 0.2 lin. ft.; dated 2004-2007) includes annual reports, Public Service Advertising Bulletins, PSA dinner programs, and nutrition education press releases.

Annual Reports
Box 1
2005-2006
Box 1
2006-2007
Box 1
PSA Bulletins
2005 November/December
Box 1
2006 January/February
Box 1
2006 May/June
Box 1
2006 July/August
Box 1
2006 November/December
Box 1
2007 March/April
Box 1
2007 May/June
Box 1
2007 September/October
Box 1
2007 November/December
Box 1
PSA Dinner programs, 2004 and 2007
Box 1
Nutrition Education press releases, undated
Box 1
 

Historical Note

Advertising campaigns that supported the war effort were designed by the War Advertising Council and approved by appropriate U.S. government agencies during World War II. Actual advertisements were in turn sponsored by various businesses that would often add their company name to the ads. After the end of World War II, The War Advertising Council continued to produce public service campaigns. The name changed to the Advertising Council, more popularly known as the Ad Council.


Click to find related materials at Duke University Libraries.

Provenance

The Advertising Council Records were received by the David M. Rubenstein Rare Book & Manuscript Library as a transfer from the University of Illinois at Urbanna-Champaign and the Campbell-Ewald advertising agency in 1998-1999.

Processing Information

Processed by: Richard Collier, Isis Dallis, Adam Decher, Don Sechler

Completed September 25, 2003

Encoded by Richard Collier

Processing of this collection was supported in part by gifts from the John and Kelly Hartman Foundation.