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Guide to the Advertising Paper Dolls collection, 1894-1980 and undated

Summary

Collection consists of approximately 400 paper dolls, trade cards, bookmarks and other printed materials that comprised promotional packaging or premium gifts for a variety of products dating from the Victorian era to the 1980s. Dolls depict Mother Goose and other fairy tale and nursery rhyme characters; Victorian men, women and children; animals; occupations; and figures in military, international and ethnic dress. Product classes represented include coffee and other beverages, cotton and linen thread and other sewing supplies, food and patent and nonprescription drugs, Companies represented include A&P, Bendix, Clark's O.N.T., Coca-Cola, Estey Organ, General Mills, Horsman Dolls, J&P Coats, Kellogg, Lion Coffee, McLaughlin Coffee, Morton Salt, Munsingwear, Nestle, Pillsbury, Singer, Western and Southern Life Insurance and Worcester Salt. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection Details

Collection Number
RL.11589
Title
Advertising Paper Dolls collection
Date
1894-1980 and undated
Creator
John W. Hartman Center for Sales, Advertising & Marketing History
Extent
1.0 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English

Collection Overview

Collection consists of approximately 400 paper dolls, trade cards, bookmarks and other printed materials that comprised promotional packaging or premium gifts for a variety of products dating from the Victorian era to the 1980s. Dolls depict Mother Goose and other fairy tale and nursery rhyme characters; Victorian men, women and children; animals; occupations; and figures in military, international and ethnic dress. Product classes represented include coffee and other beverages, cotton and linen thread and other sewing supplies, food and patent and nonprescription drugs, Companies represented include A&P, Bendix, Clark's O.N.T., Coca-Cola, Estey Organ, General Mills, Horsman Dolls, J&P Coats, Kellogg, Lion Coffee, McLaughlin Coffee, Morton Salt, Munsingwear, Nestle, Pillsbury, Singer, Western and Southern Life Insurance and Worcester Salt. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Arrangement

Arranged alphabetically.

Using These Materials

A majority of collections are stored off site and must be requested at least 2 full business days in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access to the Collection

Collection is open for research.

warning Use & Permissions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], Advertising Paper Dolls collection, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

Bookseller description, undated
Box 1
A-C, undated

Includes Adam's Pepsin Tutti Frutti Gum; Ayer's Sarsaparilla (The House that Jack Built); B&B Shoe Store (Pied Piper cut-out story book); Behr-Manning (Daddy Uses Barney's Sandpaper); Bontex Wash Fabrics (Kiddie Kloth Kids); Boraxine; Coca-Cola; Hoyt's German Cologne

Box 1
Barbour's Irish Flax Threads, 1895
Box 1
Bendix Radio (Military uniforms), 1940s
Box 1
Blackwell's Durham Tobacco Co. (Fashion Dolls), undated
Box 1
Clark's O.N.T., 1930s and undated

Includes Dolls of All Nations; Dolls Wedding; Double Dolls/Work and Play

Box 1
Clark's O.N.T.; Cottonlene, 1930s and undated

Includes Mammas/Babies/Girls/Boys; Minuet Series; Soldier Boy; Dolls With Hats; Cottonlene Shorten Pie Series

Box 1
Corning's Buttercup Ice Cream (Dolls of the Allies), circa 1918
Box 1
D-F, undated

Includes Dwight's Flour; Enterprise Coffee (Mother Goose); F.W. Rueckheim

Box 1
Diamond Dye (Wells Richardson), undated
Box 1
Enameline (J.L. Prescott)--Flowers, Ethnic Group; Worcester Salt (Ethnic Group), undated
Box 1
G-L, 1898-1901 and undated

Includes Great Atlantic & Pacfic Tea Company (Grandmother's Afternoon Tea); Happy Family Candy (4 Mammas/Babies/Girls/Boys); Honey Nut Cheerios (Annette); Horsman Dollies; KC Baking Powder (Trans-Mississippi and International Exposition 1898); Burnham Company (Burnham Hasty Jellycon); Leinbach (Soldier Doll cards)

Box 1
J&P Coats, undated

Includes 3-Sided Dolls; Dolls with Hats

Box 1
Lion Coffee, undated
(4 folders)

Includes Children's Dolls with Stories; Doll House; Nursery Rhymes; Occupations; Riding Brownies; Standing Brownies

Box 2
M, 1903-1980 and undated

Includes Maypole soap; Reid, Murdock Baking Powder (Javanese Coffee Dolls); Gronseth & Olsen's Viking Coffee; McKinney's Blue Ribbon Bread; Cordova Coffee; Mellin's Food; Hulman Crystal Coffee; Minneapolis Garments (Miss Minneapolis); Morton Salt (Umbrella Girl); Munsingwear (Munsingwear Family; Miss Molly Munsing)

Box 2
N-O, undated

Includes Nahn Bakery (Animals); Nestle (France, in French); New England Condensed Mince Meat (Fairy's Children Who Ate the Fairy Pie); Oxford Biscuits (Family; Denmark, in Danish)

Box 2
None Such New England Mince Meat (International Dolls), undated
Box 3
P-T, 1917-1962 and undated

Includes Panama Coffee (8 Boys and Girls); Pearline (Triplets); Pillsbury; Pozzonis (Bookmark); Estey Organ (Dolls of America and Her New Possessions); Somervilles Pepsin Gum (Spaniard); Washington Crisps (Mother Gooseland); Jacob Hoffman Brewery; Stollwerck's Breakfast Cocoa (Fairy Tale Series); Tonette (Hairbow Set); Twinkles (Dotty Dean Doll)

Box 3
W, undated

Includes W.K. Kellogg; Warner's Brassieres (Dolly's Trunk); Western & Southern Life Insurance; Beecham's Pills (Fairy tale characters); Merrick's Spool Cotton (Head and Shoulder Dolls); Willimantic Thread Co. (Cut-out boy and girl dolls); Singer Sewing Machine (Cut-out female doll)

Box 3
W.F. McLaughlin Company (Coffee), 1894-1896 and undated
(5 folders)

Includes 4 Mammas/Babies/Girls/Boys; 8 Boys and Girls; 12 Girls 4 Boys; 16 Interchangeable Dolls; 16 Young Ladies; 23 Stand-Up Set; Activity Set; Cape Series; Queens and Nursery Rhymes; Standing Animals with Costumes; Victorian Ladies and Gentlemen; also Dr. Pierce's Favorite Prescription for Weak Women; Kickapoo Indian Pills and Indian Salve; Our Little Girl Chewing Gum

Box 3
 

Related Material

Related materials may be found in the following Hartman Center collections:

Advertising Ephemera collection;

Cause Marketing Forum. Halo Awards records;

J. Walter Thompson Company. Diamond Information Center Vertical File;

Margaret Fishback papers


Click to find related materials at Duke University Libraries.

Provenance

The Advertising Paper Dolls collection was received by the David M. Rubenstein Rare Book & Manuscript Library as a purchase in 2017.

Processing Information

Processed by Richard Collier, Jan. 2018; Accessions described in this collection guide: 2017-0135