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Guide to the African American history marketing and promotional posters, 1967-1984 and undated

Summary

Consists of approximately 50 posters the bulk of which consist of corporate promotions depicting notable African Americans or significant moments in African American history and culture. Posters include biographical sketches of African American writers, scientists, professional athletes, soldiers, civil rights workers and celebrity entertainers. Participating companies include Anheuser-Busch (Budweiser), Army National Guard, CIBA-GEIGY, Columbia Artists Management, Federal Home Loan Bank, Honeywell, Nabisco and Pepsi. Also included in the collection are a number of promotional posters produced by and for the NAACP that address the organization's campaigns to reduce poverty, school dropouts and voter registration, as well as calls to join the NAACP. Acquired as part of the John Hope Franklin Research Center for African and African American History and Culture and the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection Details

Collection Number
RL.11386
Title
African American history marketing and promotional posters
Date
1967-1984 and undated
Extent
1.0 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English

Collection Overview

Consists of approximately 50 posters the bulk of which consist of corporate promotions depicting notable African Americans or significant moments in African American history and culture. Posters include biographical sketches of African American writers, scientists, professional athletes, soldiers, civil rights workers and celebrity entertainers. Participating companies include Anheuser-Busch (Budweiser), Army National Guard, CIBA-GEIGY, Columbia Artists Management, Federal Home Loan Bank, Honeywell, Nabisco and Pepsi. Also included in the collection are a number of promotional posters produced by and for the NAACP that address the organization's campaigns to reduce poverty, school dropouts and voter registration, as well as calls to join the NAACP. Acquired as part of the John Hope Franklin Research Center for African and African American History and Culture and the John W. Hartman Center for Sales, Advertising & Marketing History.

Arrangement

Arranged alphabetically.

Using These Materials

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More copyright and citation information

How to Cite

[Identification of item], African American history marketing and promotional posters, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

Anheuser-Busch (Budweiser) presents Great Kings of Africa series, 1981

Features: Affonso I; Askia Mohammed Toure; Mansa Kankan Mussa; Shaka Zulu; Menelek II; Hannibal; Akhenaton; Taharqa/Tirharkah

Box 1
Ciba-Geigy: Exceptional Black Scientists series, 1982-1984

Features: Lloyd N. Ferguson; Augustus A. White III; Samuel L. Kountz; David Blackwell; Jennie R. Patrick; LaSalle D. Leffall Jr.; Reatha Clark King; Walter E. Massey

Box 1
Columbia Artists at Carnegie Hall posters, Undated

Features: Shirley Verrett; Leontyne Price

Box 1
Crisis 60th Anniversary Issue poster, 1970
Box 1
Emergency Relief Fund, Undated
Box 1
Miscellaneous corporate sponsorship posters, 1975-1981 and undated

Includes: Army National Guard: You Belong, featuring William H. Carney 1975; Army National Guard: Hell Fighters from Harlem 1974; Bell System: Communication in Black Culture; Coors: Heritage Series "Settlers" 1981; Honeywell: Martin Luther King Jr. "The ultimate measure of a man..." 1980; Nabisco: Famous Black American Writers

Box 1
NAACP recruitment and promotion posters, 1967 and undated

Includes: Back to School/Stay in School Program; Civil Rights is for Everybody Regardless of Color Join NAACP; "In There" Join Work in the NAACP featuring Bob Gibson approximately 1967; Keep the Idea of Freedom Alive Join NAACP featuring Mrs. Medgar W. Evers; People is What the NAACP is About; What's Your Bag Brother Helpin' or Hurtin'

Box 1
Pepsi-Cola: The Black Presence series, Undated

Features: Paul Robeson; Harriet Tubman; John Henry; Jackie Robinson; Charlie Christian; Alexander Dumas; Garrett A. Morgan

Box 1
Political and voter registration posters, Undated

Includes: Charles Evers Senate campaign; 18 Year Old Can Vote--Have You Registered?; Be Counted on Election Day--Register So You Can Vote; Black Is Beautiful But You Look Prettier When You Are Registered; Put Your Vote Where Your Mouth Is

Box 1
Project Rural Conference "The Time Is Now", 1979
Box 1
WWRL (Sonderling Broadcasting Corporation) census maps of New York, N.Y., 1960
Box 1
COMSAT "Communicate" featuring art by A. Hakim Qawiyy, Undated
Folder 1
Federal Home Loan Bank "Frederick Douglass Is Looking for a Job", Undated
Folder 1
Spirit of '76--American Brotherhood, 1974
Folder 1
The Nuclear Arms Race/The Alternatives, 1983
Folder 1
 


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Provenance

The African American history marketing and promotional posters were received by the David M. Rubenstein Rare Book & Manuscript Library as a purchase in 2017.

Processing Information

Processed by Richard Collier, Feb. 2017

Accession described in this collection guide: 2017-0018