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Guide to the Bruce Barton papers, 1912-1949 and undated

Summary

Journalist, author and advertising executive, co-founder of Batten, Barton, Durstine & Osborn (BBDO) agency in New York. Includes 1912 letter to author Margaret Pollock Sherwood in which Bruce Barton, then Managing Editor of The Housekeeper magazine, praises Sherwood's work and asks if she would consider submitting stories to the magazine. Circa 1915 reprint of tract "The Creator of a Correspondence Church" written by Barton and published in Associated Sunday Magazines; Letter, 1949 to journalist Julien Elfenbein in which Barton mentions the potential power of the Sears catalog as a pro-American propaganda tool in Russia. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection Details

Collection Number
RL.11310
Title
Bruce Barton papers
Date
1912-1949 and undated
Extent
3 items
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English

Collection Overview

Includes 1912 letter to Margaret Pollock Sherwood in which Bruce Barton, then Managing Editor of The Housekeeper magazine, praises Sherwood's work and asks if she would consider submitting stories to the magazine. Circa 1915 reprint of tract "The Creator of a Correspondence Church" written by Barton and published in Associated Sunday Magazines; Letter, 1949 to Julien Elfenbein in which Barton mentions the potential power of the Sears catalog as a pro-American propaganda tool in Russia. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

More Biographical / Historical Info

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More copyright and citation information

How to Cite

[Identification of item], Bruce Barton papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

Letter to Margaret Sherwood, 1912 April 25
(1 item)
Box Sec. A Box 174
The Creator of a Correspondence Church, Approximately 1915
Box Sec. A Box 174
Letter to Julien Elfenbein, 1949 May 2
Box Sec. A Box 174
 

Historical Note

Journalist, author and advertising executive; co-founder of Batten, Barton, Durstine & Osborn (BBDO) agency in New York.

Bruce Barton born 1886, Tennessee; Amherst College 1907; co-founder Barton Durstine & Osborne agency 1919; merge with George Batten to form BBDO 1928; U.S. House of Representatives 1937-1941; President BBDO 1939-1961; died 1967 New York.

Related Material

Related materials may be found in the following Hartman Center holdings:

United War Work Campaign, Bruce Barton, Publicity Director.


Click to find related materials at Duke University Libraries.

Provenance

The Bruce Barton papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a purchase in 2016.

Processing Information

Processed by Richard Collier, March 2017