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Guide to the Bic Retractable Pen Launch "Bic-Issimo" Promotion, 1965

Summary

Consumer products manufacturer founded in 1945 in Clichy, France. Binder announces introduction of "skip-proof" pen with black-and-white photographs and other images and humorous text. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.facturer founded in 1945 in Clichy, France. Binder announces introduction of "skip-proof" pen with black-and-white photographs and other images and humorous text. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection Details

Collection Number
RL.11583
Title
Bic Retractable Pen Launch "Bic-Issimo" Promotion
Extent
1.0 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in French

Collection Overview

Binder announces introduction of "skip-proof" pen with black-and-white photographs and other images and humorous text. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

More Biographical / Historical Info

Using These Materials

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warning Access to the Collection

Collection is open for research.

warning Use & Permissions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], Bic Retractable Pen Launch "Bic-Issimo" Promotion, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

Binder, 1965
Box 1
 

Historical Note

Consumer products manufacturer founded in 1945 in Clichy, France. Founders Baron Marcel Bich and Edouard Buffard purchase factory 1945; first Cristal pen produced 1950. Societe Anonyme established 1953; Acquisitions: Biro Swan 1957; Waterman Pen 1958; Conte 1979; Tabur Marine 1981; Wite-Out 1992; Tipp-Ex 1997; Stypen 2004; Pimaco 2006. Products: Cristal pen 1950; retractable ball point 1965; 4-color pen 1970; pocket lighter 1973; disposable razor 1975; Bic Evolution pen made from recycled materials 1993

Related Material

Related materials may be found in the following Hartman Center collections:

Bates Worldwide, Inc. records;

Foote, Cone & Belding Communications, Inc. records;

J. Walter Thompson Company. Corporation Vertical Files;

Jacqueline End papers;

Wells Rich Greene, Inc. records


Click to find related materials at Duke University Libraries.

Provenance

The Bic Retractable Pen Launch "Bic-Issimo" Promotion was received by the David M. Rubenstein Rare Book & Manuscript Library as a purchase in 2018.

Processing Information

Processed by Richard Collier, Jan. 2018;

Accessions described in this collection guide: 2018-0004