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Guide to the Caroline Bien Papers, 1960s-2006 and undated

Summary

Copywriter and executive at several U.S. advertising agencies, including Warwick & Legler, D'Arcy MacManus & Masius/deGarmo and Grey Advertising. Collection spans 1960s-2006 and includes proofs and tearsheets, correspondence, printed material, storyboards and other materials documenting Bien's career in advertising. Companies and products represented include Campho-Phenique, D-Con, Gerber, Helena Rubenstein, Karo, Mazola, Midol, Panasonic, Pepsi, Playtex, Seagram, and Timex. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection Details

Collection Number
RL.10988
Title
Caroline Bien papers
Date
1960s-2006 and undated
Extent
5 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English

Collection Overview

Collection spans 1960s-2006 and includes proofs and tearsheets, correspondence, printed material, storyboards and other materials documenting Bien's career in advertising. Companies and products represented include Campho-Phenique, D-Con, Gerber, Helena Rubenstein, Karo, Mazola, Midol, Panasonic, Pepsi, Playtex, Seagram, and Timex. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

More Biographical / Historical Info

Using These Materials

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More copyright and citation information

How to Cite

[Identification of item], Caroline Bien Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

RL10988-3/4-0001. Caroline Bien: Mazola Corn Oil: Exactly One. Campho-Phenique: Penetrating America. Muhammed Ali: More Power to You. Gerber Toddler Meals: Butler. Campho-Phenique: The Unexpected. Midol: A Woman's Right. 3/4 inch. Original, undated
Box 1
RL10988-3/4-0002. Grey Advertising: Massengill: Mirror :15; Mirror Alt TRT :15; Mirror Alt :30. 3/4-inch. Original, 1995 Jan. 5
Box 1
RL10988-3/4-0003. Grey Worldwide: WebMD: Answers LLNT-2066 TRT :60. Answers Agency Version TRT :600. 3/4-inch. Original, 2002 Sept. 10
Box 1
RL10988-3/4-0004. Caroline Bien: Copywriter. 3/4-inch. Original, 1990 Sept. 5
Box 1
RL10988-3/4-0005. Grey Advertising: Massengill: Window Set CBS TRT :30, Window Seat ABC TRT :30, Massengill Billboard TRT :10. 3/4-inch. Original, 1987 May 29
Box 1
RL10988-3/4-0006. Grey: Panasonic Video Storyboard: Marfa. 3/4-inch. Original, Undated.
Box 1
RL10988-3/4-0007. Grey Advertising: Panasonic: American Vignettes TRT :30. 3/4-inch. Original, 1990 Apr. 30
Box 1
RL10988-3/4-0008. Caroline Bien: Copywriter. 3/4-inch. Original, 1990 Sept. 5
Box 1
RL10988-3/4-0009. Grey Advertising: Massengill Feminine: Cleansing Wash: Three Women BEMA-1053 TRT :30. BEMA-1065 TRT :15. 3/4-inch. Original, 1991 Apr. 1
Box 1
RL10988-3/4-0010. Grey Worldwide: Proctor and Gamble/ Aventis Actonel: Warrior/Newsweek TRT :60, Warrior/Family Circle TRT :60, Warrior/Reader's Digest TRT :60. 3/4-inch. Original, 2001 Jan. 19
Box 1
RL10988-3/4-0011. Grey Advertising: Beecham Calgon Bubble Bath: Going Pink Bananas w/ Logo TRT :30, Pink Bananas Boy Logo TRT :15, Pink Bananas Girl Logo TRT :15, Hot Milk Logo TRT :15. 3/4-inch. Original, 1988 Feb. 9
Box 1
RL10988-3/4-0012. Grey Advertising: Novartis Consumer Health: Good Morning American Rev. 1 TRT :30. 3/4-inch. Original, 1998 Feb. 11
Box 1
RL10988-3/4-0013. Grey Worldwide: Proctor and Gamble/Aventis Actonel: Warrior/Woman's Day Rev. 2 TRT :60. 3/4-inch. Original, 2001 June 13
Box 1
RL10988-3/4-0014. Caroline Bien: Copywriter. 3/4-inch. Original, 1990 Sept. 5
Box 1
RL10988-3/4-0015. Grey Advertising: Novartis: Ex-Lax: Snooper Rev. TRT :30, Snooper Alt. Line Rev. TRT :30. 3/4-inch. Original, 1999 Aug. 31
Box 1
RL10988-3/4-0016. Grey Advertising: Proctor and Gamble: Downy: Clouds TRT :30, A Man and His Shirt TRT :30. 3/4-inch. Original, 1994 Aug. 15
Box 1
RL10988-3/4-0017. Grey Advertising: Massengill: Why Douche 3P TRT :30, Why Douche V/W TRT :15, :Why Douche :15. 3/4-inch. Original, 1991 May 24
Box 1
RL10988-3/4-0018. Grey Advertising: Jacuzzi and Pool. TRT :30. 3/4-inch. Original, 1996 Feb. 9
Box 2
RL10988-3/4-0019. Grey Advertising: Hanging Out. 3/4-inch. Original, 1995 July 5
Box 2
RL10988-3/4-0020. Grey Advertising: Why Massengill-Strangers (x2 BEMA-3015, one Alternate)(x2BEMA-3025, one Alternate) TRT :15 each. 3/4-inch. Original, 1993 Feb. 1
Box 2
RL10988-3/4-0021. Grey Worldwide: Detective TRT :45. Everywhere TRT :45. 3/4-inch. Original, Undated.
Box 2
RL10988-3/4-0022. Denture Cream: First Spot. 3/4-inch. Original, Undated.
Box 2
RL10988-3/4-0023. D-Con Four/Gone-Muhammed Ali. Campho-Phenique-Penetrating America. Mazola Corn Oil: Exactly One. Know Gelatine Drink-Lift a Finger. Gerber Toddler Meals: Japanese. Campho: Phenique: The Downs. GerberToddler Meals: Butler. Campho: Phenique: The Unexpected. Midol: A Womens Rights. Bigelow Carpets: Gemini. 3/4-inch. Original, Undated.
Box 2
RL10988-3/4-0024. Gery Worldwide: Detective TRT :45. Everywhere TRT :45. 3/4-inch. Original, Undated.
Box 2
RL10988-3/4-0025. Gery Worldwide-Film Noir Reel. Detective, Everywhere, Bridge. 3/4-inch. Original, 2006 Feb. 6
Box 2
RL10988-3/4-0026. Grey Advertising: Beach Rev #1 TRT :30 and Beach TRT :30. 3/4-inch. Original, 1988 Jan. 25
Box 2
RL10988-3/4-0027. P + G: cb:cw. 3/4-inch. Original, 2002 Jan. 28
Box 2
RL10988-VHS-0001. Playtex Users. VHS. Original, 1992 Mar. 11
Box 2
RL10988-VHS-0002. Grey Worldwide Proctor and Gamble/Aventis: Nurse Medizine Magazine TRT 60:00. VHS. Original, 2001 Oct. 4
Box 2
RL10988-VHS-0003. Gery Worldwide: Film Noir Reel. Detective, Everywhere, Bridge. VHS. Original, Undated.
Box 2
RL10988-VHS-0004. Unlabeled. VHS. Original, Undated.
Box 2
RL10988-VHS-0005. Unlabeled. VHS. Original, Jan. 18
Box 2
RL10988-VHS-0006. Caroline Bien Pnd. VHS. Original, Undated.
Box 2
RL10988-VHS-0014. Grey Advertising: Calgon After-Bath Lotion: Bubble Silhouette TRT :15. VHS. Original, 1988 May 18
Box 2
RL10988-DVD-0001. Grey Worldwide: Flonase: Everywhere TRT :45. Everywhere TRT :30. Everywhere TRT :15. Everywhere TRT :10. DVD. Original, 2004 Oct. 5
Box 2
RL10988-16mm-0001. Caroline Bien. 16mm. Original, Undated.
Box 2
RL10988-VHS-0007. Cialis: Creative Presentation. VHS. Original, 2001 Nov. 16
Box 3
RL10988-VHS-0008. Grey Advertising: Panasonic: American Vignettes. VHS. Original, 1990 Apr. 30
Box 3
RL10988-VHS-0009. Grey Worldwide: Flonase: Bridge TRT :30. Bridge/ Reminder TRT :15. Bridge/Refill TRT :15. VHS. Original, 2005 July 25
Box 3
RL10988-VHS-0010. Unlabeled. VHS. Original, Undated.
Box 3
RL10988-VHS-0011. Grey Advertising: Why Massengill-Strangers (x2 BEMA-3015, one Alternate)(x2BEMA-3025, one Alternate) TRT :15 each. VHS. Original, 1993 Feb. 2
Box 3
RL10988-VHS-0012. Caroline Bien: Copywriter. VHS. Original, 1990 Sept. 5
Box 3
RL10988-VHS-0013. Grey Advertising: Massengill: Stream Room (x2) TRT :30. VHS. Original, 1996 Nov. 18
Box 3
Correspondence, 1979-2001
Box 4
Resumes, 2006 and undated
Box 4
D'Arcy Macmanus & Masius/deGarmo--Mazola, 1980
Box 4
D'Arcy Macmanus & Masius/deGarmo--Olsten, 1980
Box 4
Fashion advertisements (Valor, Wilroy), 1960s
Box 4
Free-lance work for William Esty--Dristan Ultra Cold Formula, 1982
Box 4
Grey Advertising--Massengill, 1990 and undated
Box 4
Miscellaneous advertisements--Abreva, Calgon, Campho-Phenique, Karo, Midol, Seagram, Timex, 1976-2005 and undated
Box 4
Pepsico Summerfare Arts Festival, 1984
Box 4
Thompson-Koch--D-Con, 1975-1978
Box 4
D'Arcy Macmanus & Masius/deGarmo--Olsten, Karo syrup, Mazola, 1979-1981
Box 5
Fashion--Delton (featuring Buster Keaton), Macy's, Valor, Weeds, 1960s
Box 5
Grey Advertising--Flonase, Gerber Baby Food, Massengill, Panasonic, Rogaine, 1988-2004
Box 5
Electra Sol, Helena Rubenstein, Julius Kessler Whiskey, Seagrams, undated
Box 5
Laminates--Actonel, Rogaine, 1997 and undated
Box 5
Mounted storyboards--Campho-Phenique, D-Con, undated
Box 5
Pepsico Summerfare Arts Festival, 1984
Box 5
Playtex tampons, undated
Box 5
Thompson-Koch--D-Con, 1975-1978
Box 5
Thompson-Koch--Glenbrook Laboratories (Campho-Phenique, Kaopectate, Midol), 1976-1977
Box 5
Timex, 1967 and undated
Box 5
 

Historical Note

Biographical Timeline

Date Event(s)
1965-1966 Martin Landey, fashion copywriter
1966-1968 Warwick & Legler
1968-1971 D'Arcy MacManus & Masius
1974-1979 Thompson-Koch
1979-1981 D'Arcy MacManus & Masius/deGarmo, Copy Supervisor
1983-1984 PepsiCo Summerfare Arts Festival, Advertising Director
1984-2006 Grey Worldwide, Vice President and Associate Creative Director

Related Material


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Provenance

The Caroline Bien Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2012 and 2014.

Processing Information

Processed by: Richard Collier, October 2014

Accessions described in this finding aid: 2012-0166