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Guide to the John R. Bittner Papers, 1918-1994 and undated

Summary

Professor of mass communications and administrator at University of North Carolina-Chapel Hill.

Collection Details

Collection Number
RL.10987
Title
John R. Bittner papers
Date
1918-1994 and undated
Extent
3 Linear Feet, 500 items
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English

Collection Overview

Collection consists mainly of advertisements and some marketing and sales items collected by Bittner and used largely as source material for illustrating his publications. Formats comprising clipped advertisements (dating from 1919), tear sheets, storyboards, photographs, annual reports, news releases, and catalogs focus on products (including Coca-Cola), clothing, media (television and radio), and electronics. Acquired as part of the John W. Hartman Center for Sales, Advertising and Marketing History.

More Biographical / Historical Info

Arrangement

Arranged alphabetically.

Using These Materials

A majority of collections are stored off site and must be requested at least 2 full business days in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access to the Collection

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48-hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use & Permissions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], John R. Bittner Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

Bittner resume, 1943-2002, 2002
Box 1
1-800 Collect, undated
Box 1
America Online, 1993-1994
Box 1
Apple Computer, undated
Box 1
Arbitron, 1977-1993
Box 1
Arbitron, 1977-1993
Box 1
Arbitron, 1977-1993
Box 1
CBS News, 1981
Box 1
Charles Michelson Inc., undated
Box 1
Church of Jesus Christ of Latter Day Saints, 1988
Box 1
Coca-Cola, 1988 and undated
Box 1
Columbia Phonograph, circa 1905
Box 1
Committee on Public Information (WWI), undated
Box 1
CompuServe, 1994
Box 1
Direct Marketing Association, 1990
Box 1
Harry & Dave (Bear Creek Orchard), 1936 and undated
Box 1
Hearst Magazines, undated
Box 1
Hitchcock Marketing Services, 1978
Box 1
King World Productions, 1987
Box 1
Kodak, 1989-1991
Box 1
Land's End, 1990
Box 1
L.L. Bean, undated
Box 1
Hewlett-Packard, 1982
Box 1
Mister Rogers' Neighborhood, undated
Box 2
Mister Rogers' Neighborhood, undated
Box 2
Mister Rogers' Neighborhood, undated
Box 2
Mister Rogers' Neighborhood, undated
Box 2
National Archives WWII 50th Anniversary Commemoration, 1991-1995
Box 2
National Association of Broadcasters, 1980
Box 2
National Black Network, 1981-1988
Box 2
NBC-TV Network, undated
Box 2
NCNB (North Carolina National Bank; McKinney & Silver storyboards), 1983
Box 2
NEC, 1982-1983
Box 2
Office of War Information (WWII), undated
Box 2
Panasonic, 1981-1983
Box 2
Radio Havana Cuba, 1988
Box 2
Roadside Americana (Mail Pouch sign), undated
Box 2
Sesame Street, 1976
Box 2
Sheet music, When Lindy Comes Home (George M. Cohan), 1927
Box 2
Spiegel history, 1964-1989
Box 2
Talbot's, 1989-1990
Box 2
Texas Instruments, 1983
Box 2
Time Magazine, March of Time, 1934
Box 2
United Airlines Japanese inflight magazine, 1990
Box 2
Universal Data/Motorola, 1981
Box 2
Wall Street Journal, 1986-1987
Box 2
Westinghouse, undated
Box 2
Windjammer Cruises, undated
Box 2
WWII Liberty Loan posters, undated
Box 2
Xerox, 1982
Box 2
Yankee Publishing, 1987
Box 2
Bell Telephone/AT&T, undated
Box 3
Columbia Phonograph, 1918-1920 and undated
Box 3
Coca-Cola, 1974 and undated
Box 3
Dispatch News Service, 1927-1928
Box 3
Electric appliances--Burroughs, General Electric, Radiola, Sparton Radio, 1923-1969
Box 3
International--Jewelite food stores (Spanish), Mitsubishi/Tobishi/Honda (Japanese), 1988 and undated
Box 3
Media--Casey Kasem, CBS News, Coventry Romances, Licensing Corporation, MTV News, Nelson Doubleday, Pictorial Review, Washington Post, WWBT, 1931-1989 and undated
Box 3
Miscellaneous--Black Velvet (Larry Hagman), Blue Cross Blue Shield, Christian Dior, GE lamps, Hermosillo/Lassen County, Karo, Kemper-Thomas, LL Bean, Lux/Spencer Corsets, Muriel Cigars (Susan Anton), Old Grand Dad, Pabst/White Trucks, Revlon Scoundrel, Snider's Catsup, US Tape and Label, 1919-1982 and undated
Box 3
Photography--Kinetoscope, Kodak, Minox, Sony, undated
Box 3
Public Service--Distilled Spirits Council, Have a Nice Day, Minnesota Department of Public Safety, Tri-a-Ride, US Department of Transportation (Lorne Green), 1993 and undated
Box 3
Telephone/Telegraph--British Telecom, Wireless Telegraph Signal, undated
Box 3
Travel/Transportation--Dollar Rent-a-Car, Hertz (OJ Simpson), Hotel del Monte/Palace Hotel, Rock Island, Stevens-Duryea, undated
Box 3
Miscellaneous--Carolina Power & Light, Philips, Royal Caribbean, 1994
Box 4
WWII Liberty Loan poster, undated
Box 4
 

Historical Note

Biographical timeline

Date Event(s)
1943 May 4 Born, Greensburg, Pa.
1965-1967 Reporter, KXON AM-TV, MItchell, S.Dak.
1967 B.A., Curriculum in Educational Research, Dakota Wesleyan University
1968-1971 News Director, WAZY AM/FM, Lafayette, La.
1970 M.A., Communications, Purdue University
1972 PhD., Communications, Purdue Communications
1972-1973 Assistant Professor of Telecommunications, Director of Center for Media Research, University of Oregon
1977 Mass Communication: An Introduction (textbook); 2nd edition 1980; 3rd edition 1983; 4th edition 1986; 5th edition 1989; 6th edition 1996
1980 Broadcasting: An Introduction (textbook); 2nd edition (as Broadcasting and Telecommunication) 1985; 3rd edition 1991
1980-2002 University of North Carolina, Chapel Hill: positions with the Department of Communication Studies (1980-1983); Department of Radio, Television and Motion Pictures (1980-1990); Graduate School (1984-1990); School of Journalism and Mass Communication (1991-2002)
1985 Fundamentals of Communication (textbook); 2nd edition 1988
1973-1980 Associate Professor of Communications Arts and Sciences, Director of Broadcast Communications, Depauw University
General Manager, WGRE-FM, Greencastle, Ind. (PBS affiliate at Depauw University)
2002 Apr. 9 Died, Chapel Hill, N.C.


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Provenance

The John R. Bittner Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2003.

Processing Information

Processed by: Richard Collier, Feb. 2015

Accessions described in this finding aid: [2003-0105]