Guide to the John R. Bittner Papers, 1918-1994 and undated
Professor of mass communications and administrator at University of North Carolina-Chapel Hill.
- Collection Number
- John R. Bittner papers
- 1918-1994 and undated
- 3 Linear Feet, 500 items
- David M. Rubenstein Rare Book & Manuscript Library
- Materials in English
Collection consists mainly of advertisements and some marketing and sales items collected by Bittner and used largely as source material for illustrating his publications. Formats comprising clipped advertisements (dating from 1919), tear sheets, storyboards, photographs, annual reports, news releases, and catalogs focus on products (including Coca-Cola), clothing, media (television and radio), and electronics. Acquired as part of the John W. Hartman Center for Sales, Advertising and Marketing History.
Access to the Collection
Collection is open for research.
Researchers must register and agree to copyright and privacy laws before using this collection.
All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48-hours to retrieve these materials for research use.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
Use & Permissions
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
How to Cite
[Identification of item], John R. Bittner Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
|1943 May 4||
Born, Greensburg, Pa.
Reporter, KXON AM-TV, MItchell, S.Dak.
B.A., Curriculum in Educational Research, Dakota Wesleyan University
News Director, WAZY AM/FM, Lafayette, La.
M.A., Communications, Purdue University
PhD., Communications, Purdue Communications
Assistant Professor of Telecommunications, Director of Center for Media Research, University of Oregon
Mass Communication: An Introduction (textbook); 2nd edition 1980; 3rd edition 1983; 4th edition 1986; 5th edition 1989; 6th edition 1996
Broadcasting: An Introduction (textbook); 2nd edition (as Broadcasting and Telecommunication) 1985; 3rd edition 1991
University of North Carolina, Chapel Hill: positions with the Department of Communication Studies (1980-1983); Department of Radio, Television and Motion Pictures (1980-1990); Graduate School (1984-1990); School of Journalism and Mass Communication (1991-2002)
Fundamentals of Communication (textbook); 2nd edition 1988
Associate Professor of Communications Arts and Sciences, Director of Broadcast Communications, Depauw University
General Manager, WGRE-FM, Greencastle, Ind. (PBS affiliate at Depauw University)
|2002 Apr. 9||
Died, Chapel Hill, N.C.
Click to find related materials at Duke University Libraries.
- Bittner, John R., 1943-
- Coca-Cola Company
- John W. Hartman Center for Sales, Advertising & Marketing History
- Advertising -- Brand name products.
- Advertising -- Clothing and dress
- Advertising -- Data processing.
- Brand name products -- United States
- Brand name products -- Marketing
- Mass media -- United States
- Radio advertising
- Television advertising
The John R. Bittner Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2003.
Processed by: Richard Collier, Feb. 2015
Accessions described in this finding aid: [2003-0105]