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Guide to the John R. Blaney papers, 1953-2001 and undated

Summary

Advertising executive who worked for the Ogilvy & Mather agency in New York and London. Collection includes correspondence, financial and research reports, client and new business presentations, speeches, policy manuals, booklets and other printed materials, as well as videocassettes and print advertisements that document Blaney's work in client services, staff training and general management at Ogilvy & Mather. Companies represented include American Express, Chesebrough-Pond's, Nestle, Procter & Gamble, Shell, SmithKline Beecham and Unilever. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection Details

Collection Number
RL.11598
Title
John R. Blaney papers
Date
1953-2001 and undated
Extent
15.0 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English

Collection Overview

Collection includes correspondence, financial and research reports, client and new business presentations, speeches, policy manuals, booklets and other printed materials, as well as videocassettes and print advertisements that document Blaney's work in client services, staff training and general management at Ogilvy & Mather. Companies represented include American Express, Chesebrough-Pond's, Nestle, Procter & Gamble, Shell, SmithKline Beecham and Unilever. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

More Biographical / Historical Info

Arrangement

Organized into the following series: General Files; Accounts; Ogilvy & Mather; Print Material; Writings and Speeches; Audiovisual Materials.

Using These Materials

A majority of collections are stored off site and must be requested at least 2 full business days in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access to the Collection

Collection is open for research.

warning Use & Permissions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], John R. Blaney papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

AAAA (American Association of Advertising Agencies), 1993-1995
(2 folders)
Box 1
Advertising, 1984-1995
Box 1
Advertising Association (U.K.), 1995
Box 1
Advertising Club of New York, 1993-1995
Box 1
Advertising creative brief, 1991-2000
Box 1
Advertising industry, 1990-1995
Box 1
Advertising research, 1983-1990
Box 1
Advertising statistics, 1994-1996
Box 1
Agency business, 1985-1996
Box 1
Agency-client relationship, undated
Box 1
Agency compensation, 1964-1980
Box 1
Agency compensation, 1972-1998
(3 folders)
Box 2
Agency compensation--Marketing Management meeting, 1999
Box 2
Agency contracts, 1991-1998
(2 folders)
Box 2
Agency evaluations, 1980-1998
Box 2
Agency financials, 1984
Box 2
Agency management, 1976-1993
Box 2
Agency management, 1990-1999
Box 3
Agency questionnaire, 1993
Box 3
Agency relations, 1978-1994
(2 folders)
Box 3
Agency selection, 1984
Box 3
American Marketing Association, 1994-1996
Box 3
Anatomy of a marketing plan, undated
Box 3
Branding, 1982-1991
(2 folders)
Box 3
Branding speeches, 1985-1991
Box 3
Brands and branding, 1984-2001
(3 folders)
Box 4
Building worldwide client business, 1983-1992
(2 folders)
Box 4
Business-top-business advertising, 1978-1994
Box 4
Client services, 1988-1996
(2 folders)
Box 4
Company strategy, 1982-1993
Box 4
Conferences, 1994-1996
Box 5
Conferences, 1994-1996
Box 5
Consultants, 1984-1996
Box 5
Corporate advertising, 1982-1999
Box 5
Creative, 1973-1995
(3 folders)
Box 5
Direct marketing, 1993-1996
Box 5
Direct-to-consumer, 1993-2000
(2 folders)
Box 5
Direct-to-consumer, 1993-2000
(2 folders)
Box 6
Global marketing, 1978-1998
(4 folders)
Box 6
Healthcare advertising, 1979-1996
Box 6
Interactive advertising, 1994-1995
Box 7
International advertising, 1974-2000
(4 folders)
Box 7
International advertising, 1986
Box 31
International Advertising Association, 1990-1996
(2 folders)
Box 7
Leadership, 1972 and undated
Box 7
Management principles, undated
Box 7
Marchese Communications, 1995-1996
(2 folders)
Box 7
Marketing, 1960-1994
Box 8
Marketing course--Advertising, 1979 and undated
(2 folders)
Box 8
Marketing course--Developing new products, 1980 and undated
Box 8
Marketing course--Distribution, 1979-1980
Box 8
Marketing course--Elements of a marketing plan, 1961 and undated
Box 8
Marketing course--Overview, 1982
Box 8
Marketing course--Packaging, 1979-1980
Box 8
Marketing course--Product concept and positioning, 1979 and undated
Box 8
Marketing course--Products, 1978 and undated
Box 8
Marketing course--Promotion, undated
(2 folders)
Box 8
Marketing course--Session 1, 1966-1980 and undated
Box 9
Marketing course--Session 2, undated
(2 folders)
Box 9
Marketing course--Spending, undated
Box 9
Media, 1969-1994
Box 9
New products, 1983-1993
Box 9
New York Public Library, 1993-1995
Box 9
Nonprescription Drug Manufacturers Association, 1993-1994
Box 9
Nuggets (quote file), 1986-1990
Box 9
Nutriceuticals, 1998
Box 9
Pacific Rim, 1993-1995
Box 9
Pacific Rim, 1995
Box 10
Packaging, 1989-1991
Box 10
Planning, 1995 and undated
Box 10
Private brands, 1994-1995
Box 10
Pro bono, 1993-1995
Box 10
Research, 1994-1995
Box 10
Reviving old brands, 1995
Box 10
Role of advertising, 1986-1995
Box 10
Sales promotion, 1990-1992
Box 10
Teaching files, 1986-1996
(4 folders)
Box 10
Trends file, 1987-1994
Box 10
American Express, 1985-1992 and undated
(2 folders)
Box 11
American Express--Coordination case study, undated
Box 11
American Express--Traveler's Cheques, 1994
Box 11
Bahamas Ministry of Tourism, 1987
Box 11
Bristol Myers Squibb, 1993-1994
Box 11
Burberry, 1995
Box 11
Chesebrough Pond's, 1990-1995
(4 folders)
Box 11
Chesebrough Pond's--Brandprint, undated
Box 11
Chesebrough Pond's--Branding, 1993
Box 11
Chesebrough Pond's--Debriefing, 1992
Box 11
Chesebrough Pond's--Poind's Institute, 1992-1993
Box 11
DuPont, 2000-2001
Box 11
DuPont--Corian print advertisements, undated
Box 31
Duracell--Building a Worldwide Brand, 1995
Box 11
Duracell pitch, 1995
Box 11
Elida Pond's--Cutex, 1991
Box 12
Ferrero Rocher, 1994-1995
Box 12
General Foods--Marketing principles, 1976-1978
Box 12
General Foods--Maxwell House brand essence, 1993
Box 12
General Foods--Why Your Advertising Agency Needs a Better Product, 1995
Box 12
Glaxo, 1992
(2 folders)
Box 12
Goldman Sachs, 1994
Box 12
Goldman Sachs--Competitive financial services print advertisements, 1994
Box 31
International Paper Company print advertisements, 1979
Box 31
Jaguar, 1995 and undated
(2 folders)
Box 12
Kraft General Foods--Trade Support Television Advertising, 1993
Box 12
Lufthansa, 1994
Box 12
Merck, 1992
Box 12
Miles Laboratories--Alka-Seltzer Plus brand audit, 1993
Box 12
Nestle, 1991-1993
(2 folders)
Box 12
Nestle--Branding policy, undated
Box 12
Nestle--The Brand Is the Business, 1991
Box 12
Nike, 1994-1995
Box 12
Novartis
Box 13
Pepsi (Mirinda, 7-Up)
Box 13
Philips--Why Philips Needs Aligned Advertising Agencies and Co-Ordinated Campaigns
Box 13
Procter & Gamble, 1977-1995
(4 folders)
Box 13
Procter & Gamble--Acquisition of Richardson Vicks and Noxell, undated
Box 13
Procter & Gamble--Re-Engineering the Global Dragon, 1994
Box 13
Procter & Gamble--Roar of the Global Dragon, 1992
Box 13
Richardson Vicks, 1985
Box 13
Roche, 1998-1999
Box 14
Roche--Rocephin tactical plan, 1999
Box 14
Shell, 1990-1994 and undated
(7 folders)
Box 14
Shell--Brand personality, undated
Box 14
Shell--Brand positioning/personality, undated
Box 14
Shell--Brand stewardship presentation, 1993
Box 14
Shell--How to Make Effective Use of Corporate Advertising, 1994
Box 14
Shell--Managing the Shell Brand, undated
Box 15
SmithKline Beecham, 1992-1995
(2 folders)
Box 15
SmithKline Beecham--Case studies, 1990-1994
Box 15
SmithKline Beecham--Category management communication programme, undated
Box 15
SmithKline Beecham--Overview of O&M Work, undated
Box 15
SmithKline Beecham--Print advertisements, undated
Box 31
SmithKline Beecham--Tagamet-100 direct marketing, 1993
Box 15
Thomas J. Lipton--Brandprint, undated
Box 15
Thomas J. Lipton--Project Jupiter (homeopathy), 1993
Box 15
Unilever, 1985-1998
(5 folders)
Box 15
Unilever, 1992-1993
Box 16
Unilever--Acorns into Oaks: How to Grow with Unilever, 1987
Box 16
Unilever--Advertising Evaluation: Recommended Methodology for Europe, 1986
Box 16
Unilever--Agency alignment policy, 1985-1991
Box 16
Unilever--Agency compensation, 1971-1991
Box 16
Unilever--Brand stewardship, 1993
Box 16
Unilever--Brochure, undated
Box 16
Unilever--Business of Care, undated
Box 16
Unilever--Concept vs. positioning, 1972
Box 16
Unilever--Creative review, 1989
Box 16
Unilever--Detergents, 1967-1993
(2 folders)
Box 16
Unilever--Direct marketing, 1986-1992
(2 folders)
Box 16
Unilever--Dove brandprint, 1993
Box 16
Unilever--Dove case studies, 1991-1993
Box 16
Unilever--Effective Use of Theme Marketing, 1984
Box 16
Unilever--"Feedback" direct marketing, 1993
Box 16
Unilever--Helene Curtis: Degree deodorant, undated
Box 16
Unilever--Life and Lore of Dove, 1988
Box 16
Unilever--Management and organisation, 1983
Box 16
Unilever--Market Leaders Around the World, 1989
Box 16
Unilever--Max Blackston talk to Detergents Group, 1988
Box 16
Unilever--New Product Development Guide, 1969
Box 17
Unilever--Plan for Great Advertising, 1988
Box 17
Unilever--Presentations, 1987-1990
Box 17
Unilever--Presentations on Kao, 1989-1990
Box 17
Unilever--Role of Marketing Division, 1974
Box 17
Unilever--Story of Sunlight (soap), 1984
Box 17
Unilever Foods/Lipton, 1989-1995
(2 folders)
Box 17
Visiting Nurse Service of New York, 1999 and undated
(2 folders)
Box 17
Visiting Nurse Service of New York--Print advertisements, undated
Box 31
WorldSource, undated
Box 17
General, 1981-1993 and undated
(3 folders)
Box 17
Advertising, Sales Promotion and the Bottom Line, 1989
Box 18
After the Recession (U.S. and international versions), 1992
Box 18
Alternative Paths to Persuasion, 1988
Box 18
Alumni Flagbearer, 1990
Box 18
Annual Report, 1979
Box 18
Asia-Pacific, 1993
Box 18
Asia Viewpoint, 1993
Box 31
Attitude Accessibility: On the Trail of a New Tool for Predicting Brand Choice, 1986
Box 18
Attitude Change: Making It Stick, 1989
Box 18
Brand blueprint, undated
Box 18
Brand Personality, 1993
Box 18
Brand Revitalization, 1990
Box 18
Brand stewardship, 1993-1995 and undated
(4 folders)
Box 18
Brand stewardship, 1994
Box 31
Branding and Advertising Strategy, 1987
Box 18
Branding Guidelines, 1993
Box 18
Brochure, 1989
Box 18
Brochure, 1994
Box 31
Charlotte Beers--Brand Stewardship, 1993
Box 19
Charlotte Beers--Geometry of Management, 1987
Box 19
Charlotte Beers--How a Product Becomes a Brand, 1984
Box 19
Client conflicts, 1991
Box 19
Clients, Brands, and Ogilvy & Mather, undated
Box 19
Commission contract (sample), undated
Box 19
Communication 2000, undated
Box 19
Comparative Advertising Revisited, 1977
Box 19
Confessions--If Your Brand Becomes Expendable, Will You?, 1987
Box 19
Conflict Resolution as a Process for Overcoming Resistance to Ideas, 1989
Box 19
Consumer Trendsights, undated
Box 19
Corporate Culture, undated
Box 19
Corporate identity manual, undated
Box 19
Creative Philosophy, 1990
Box 19
David Ogilvy, 1994-1999
Box 19
David Ogilvy--Adweek profile, 1992
Box 19
David Ogilvy--David Ogilvy Speaks Out, 1989
Box 19
David Ogilvy--Leadership: The Forgotten Factor in Management, 1972
Box 19
David Ogilvy--Obituaries and tributes, 1999
Box 31
David Ogilvy--Principles of Management, 1968
Box 19
David Ogilvy--Sound an Alarm!, 1986
Box 19
David Ogilvy--The Image and the Brand, 1955
Box 19
David Ogilvy--We Sell-Or Else, 1991-1992
Box 19
David Ogilvy, Joel Raphaelson--Research on Advertising Techniques that Work, and Don't Work
Box 19
Diane Courtney--Bifocals: Why You Can't Build a Brand Without Them, undated
Box 19
Diane Courtney--How Brands Succeed, 1991
Box 19
Dictionary of Advertising and Graphic Arts Terms, undated
Box 19
European Training Group Participants, 1991
Box 19
Finding the Arthritis Sufferer, 1991
Box 19
Flagbearer, 1995
Box 31
Food advertising, 1984-1992
Box 19
Future of Pharmaceuticals, 1989
Box 20
Getting to the Idea, undated
Box 20
Global client services, 1992 and undated
Box 20
Graham Phillips--Conference Board speech, 1986
Box 20
Graham Phillips--Creative Standards, 1991
Box 20
Graham Phillips--How to Build Brand Identity in Times of Chaos, 1988
Box 20
Graham Phillips--Time for Change, 1992
Box 20
Healthcare advertising, 1972-1992
(2 folders)
Box 20
Hot Topics, undated
Box 20
How Advertising Works, 1986
Box 20
How OBM Believes Television Advertising Works, 1973
Box 20
How to Create Winning Advertising Strategies, 1984
Box 20
How to Do Ads, undated
Box 20
How to Launch New Products Successfully, 1986
Box 20
How to Present and Sell Advertising, 1979
Box 20
How to Win New Business, 1984
Box 20
How We Plan and Develop Advertising, undated
Box 20
Impact of Advertising Expenditures on Profits for Consumer Businesses, 1987
Box 20
Input, 1989
Box 21
Integrated Services, 1984
Box 21
International advertising, undated
Box 21
ISP Awards, 1989
Box 21
Jane Fitzgibbon--View 2000, 1989
Box 21
Jennifer Stewart--Speech to World Wildlife Federation, 1984
Box 21
Jock Elliott--Hall of Fame speech, 1984
Box 21
Kenneth Roman--Creative Management, 1981
Box 21
Kenneth Roman--Who We Are, And Where We're Not Going, 1988
Box 21
Kenneth Roman--Why Brands Fail, 1983
Box 21
Kenneth Roman, Joel Raphaelson--How to Write Better, 1978
Box 21
Lantern--How to Create Advertising That Crosses Borders, 1990
Box 21
Let's Talk Training, 1990-1994
Box 21
Magic Lantern--Creating Advertisements for Newspapers and Magazines, 1987
Box 21
Magic Lantern--How to Market in Developing Countries, 1987
Box 21
Managing Worldwide Client Services, 1989 and undated
Box 21
Marketing to Europe, 1992
Box 21
Meetings (photographs and memorabilia, Budapest and Latin America), undated
Box 22
Michel Richardot, Curtis Lesage (Paris)--New business presentation, 1980
Box 22
Mission statement card, undated
Box 22
Mission statements, 1993 and undated
(2 folders)
Box 22
New business, 1984-1986
Box 22
New Business Plan, 1992
Box 22
New business prospects list, 1987
Box 22
New Employee Book, undated
(2 folders)
Box 22
New products, 1965-1989
Box 22
New Products Magic Lantern, 1990
Box 22
Norman Berry--Revitalizing Brands, 1987
Box 22
Norman Berry--Speech on corporate image, 1981
Box 22
Norman Berry--Value of Branding, 1987
Box 22
Norman Berry, Richard Fowler--Big Idea, 1988
Box 22
Ogilvy & Mather Healthcare, 1985
Box 22
Ogilvy & Mather's View of Worldwide Advertising, undated
Box 22
Ogilvy Orchestration booklets, 1985-1988
Box 23
Over 50s: How to Reach Out to an Ignored Consumer, 1988
Box 23
Packaging Research, 1989
Box 23
Personnel policies, 1987-1996
Box 23
Premium brands, 1986-1987
Box 23
Prescription Drug Advertising, 1992
Box 23
Print Lantern, 1986
Box 23
Profits & Prophecy, 1985
Box 23
Proposal to Promote Russia as a Business Venue, 1993
Box 23
Public Relations, 1990
Box 23
Report Writing, undated
Box 23
Reva Korda--The Loneliness of the Long Distance Watcher, 1977
Box 23
Richard Fowler--Effective TV Advertising, 1987
Box 23
Richard Fowler--Ice cream presentation: Euro Glace, 1986
Box 23
Richard Fowler--The Core Idea, 1992
Box 23
RMS (Regional Management Supervisor), 1992
Box 23
Roadmap to the New Ogilvy & Mather, undated
Box 23
Rod Wright--The Forces Shaping Marketing and Advertising in Asia, 1992
Box 31
Sales Promotion, undated
Box 23
Skin Care Evolution and Trends, 1992
Box 23
Slice of Life Magic Lantern, 1974
Box 23
Speeches by various staff, 1977-1991
(2 folders)
Box 24
Strategic plans, 1987-1993
Box 24
Strategy, undated
Box 24
The Ogilvy & Mather Business Book, 1988
Box 24
The Ogilvy & Mather Training Book, 1987
Box 24
The Ogilvy Client Commitment, undated
Box 24
The People Book, 1987
Box 24
The Welcome Book, undated
Box 24
There's No Business Like New Business, 1984
Box 24
Training, 1984-1994
Box 25
Training: It Is Our History, It Is Our Future, 1982
Box 25
Trend Watch, 1993
Box 25
View 2000, undated
Box 31
Viewpoint, 1977-1994
(6 folders)
Box 25
Viewpoint, 1994
Box 26
We Sell, Or Else, 1982
Box 26
What Makes a Commercial Likeable?, 1986
Box 26
What Ogilvy & Mather Believes About Creating Advertising, 1979
Box 26
What Ogilvy & Mather Has Learned About How Much to Spend on Advertising, undated
Box 26
What Ogilvy & Mather Has Learned So Far About Business-to-Business Advertising, 1993
Box 26
What Ogilvy & Mather Has Learned So Far About Financial Advertising, 1984
Box 26
What Ogilvy & Mather Knows About Advertising Analgesics, 1994
Box 26
What OBM Knows About Added Value, 1975
Box 26
What's the Return on Quality?, 1988
Box 26
Why You Should Hire Us, undated
Box 26
William Phillips--Speaking the Same Language Does Not Always Mean Thinking the Same: The Anglo-American Paradox, 1985
Box 26
William Phillips--Speech file, 1986-1989
Box 26
William Weed--How to Create a Creative Climate, undated
Box 26
Worldwide client service, 1993
Box 26
AAAA (American Association of Advertising Agencies)--Advertising: A Guide to Careers in Advertising, 1975
Box 26
AAAA (American Association of Advertising Agencies)--Client's Guide to Ad Agency Service: In-House or Independent?, 1993
Box 26
AAAA (American Association of Advertising Agencies)--Client's Guide to Agency-Client Contracts, 1993
Box 26
AAAA (American Association of Advertising Agencies)--Client's Guide to Agency Compensation, 1994
Box 26
AAAA (American Association of Advertising Agencies)--Client's Guide to the AAAA Agency, 1993
Box 26
AAAA (American Association of Advertising Agencies)--Client's Guide to Working with Your AAAA Agency, 1993
Box 26
AAAA (American Association of Advertising Agencies)--Integrated Communications, 1991
Box 26
AAAA (American Association of Advertising Agencies)--What Every Account Executive Should Know About a Marketing Plan, 1990
Box 26
AAAA (American Association of Advertising Agencies)--What Every Account Executive Should Know About Agency Management, 1987
Box 26
Advertising Age--Procter & Gamble 150th Anniversary Issue, 1987
Box 31
Advertising Age--Tribute to Leo Burnett 60th Anniversary, 1995
Box 31
Advertising Association (U.K.)--Executive Briefs on Key Issues in Advertising, 1995
Box 26
Advertising Association (U.K.)--Promoting and Protecting the Freedom to Advertise, 1994
Box 26
Alexander Biel--Love the Ad. Buy the Product?, undated
Box 26
Alvin Achenbaum--Transformation of Packaged Food Marketing, 1989
Box 26
AMA (American Marketing Association)--Baby Boomers Turn 50, 1996
Box 26
AMA (American Marketing Association)--Customer Satisfaction, 1992
Box 27
ANA (Association of National Advertisers)--Advertising Services, 1991
Box 27
ANA (Association of National Advertisers)--Agency Compensation Guidebook, 1989
Box 27
ANA (Association of National Advertisers)--Fee Methods of Agency Compensation, 1969
Box 27
ANA (Association of National Advertisers)--Selecting an Advertising Agency, undated
Box 27
Anthony Weir--How to Brief Your Advertising Agency, 1983
Box 27
Apple computer booklet, 1984
Box 27
CAM Galaxy--Business Plan, undated
Box 27
Center for Research and Development--Options and Opportunities for Consumer Businesses: Advertising During a Recession, 1990
Box 27
Charles Mittelstadt--Brand Power, 1989
Box 27
Conference Board--Organizing for Global Competitiveness, 1993
Box 27
Creativity, 1995
Box 31
David Arnold--The Brand Is the Business, 1991
Box 27
David Maister--Professional Service Firm Management, 1989
Box 27
Family Circle--Family Index, 1994
Box 27
Futures Group--Background information and qualification, undated
Box 27
Interbrand--Class of '88 (new brands), 1989
Box 28
International Advertising Association, 1994-1998
Box 28
International Advertising Association--Medicine Advertising Regulation, 1985
Box 28
International Advertising Association--The Case for Advertising, 1994-1995
Box 28
J. Walter Thompson--T-Plan, 1977
Box 28
John Mickletwait--The Party's Over, 1990
Box 28
Larry Light--Building Brand Relationships, 1993
Box 28
Larry Light--The Fourth Wave: Brand Loyalty Marketing, 1994
Box 28
Managing Brand Equity, 1985
Box 28
Marketing education articles, 1993
Box 28
Martin Puris--Beyond the Brand Experience, 1996
Box 31
McCann Erickson--Creative Works, undated
Box 28
New York Herald front page collection (1929) for International Advertising Convention, undated
Box 31
Paine Webber newsletters, 1992-1993
Box 28
Paul Ray, Carre Orran--Recruitment brochures, undated
Box 28
Prevention Magazine--Study on OTC/DTC medicines, 1997
Box 28
Primary Contact--Creativity: What Works?, undated
Box 28
Primary Contact--How Research Can Help in the Creation of Effective Advertising, undated
Box 28
Primary Contact--How to Evaluate Advertising, undated
Box 28
Primary Contact--How to Handle International Advertising, undated
Box 28
Primary Contact--The Importance of Branding, undated
Box 28
Primary Contact--The Most Neglected Marketing Target: The Staff, undated
Box 28
Promotional Campaigns, Ltd.--Ideas that Sell, 1990
Box 28
Research International--The Body and Its Environment, 1993
Box 28
Ruder Finn--Communications brochures, undated
Box 28
Ruder Finn--Financial Management, 1998
Box 29
Sir Michael Perry--The Brand: Vehicle for Value in a Changing Market Place, 1994
Box 29
Sound As Good As You Look, undated
Box 29
Special Counsel International brochure, 1991
Box 29
T. Laco--If I Were a Brand Manager Today, 1981
Box 29
Telecard World, 1995
Box 29
The Lasker Story, 1953
Box 29
Tom Dillon (BBDO)--AAF Hall of Fame speech, 1978
Box 29
Tony Houghton--Speech on trends, undated
Box 29
Wall Street Journal--7 Steps to Improving Your Corporate Image, 1993
Box 29
Wall Street Journal--How Corporate Branding Contributes to Marketing and Financial Suddess, 1994
Box 29
Wall Street Journal--Maximizing Your Corporate Brand, 1996
Box 29
Wall Street Journal--Why Advertise?, 1991
Box 29
William Bernbach--Facts Are Not Enough, 1980
Box 29
William Esty--Setting Creative Strategy, 1978
Box 29
You Can Be a Branding Hero!, 2000
Box 29
Borders Are Not Barriers, 1994
Box 29
Borders Without Barriers, undated
Box 29
Brand Positioning and Personality, undated
Box 29
Brand Stewardship and Unilever, 1993
Box 29
Branding and Advertising Strategy, 1987
Box 29
Branding for the 90s and Beyond, 1991
Box 29
Branding videotape talk, undated
Box 29
Direct to Consumer Advertising, 1999
Box 29
European Management Meeting, 1991
Box 29
How to Manage International Advertising, 1991
Box 29
Idea file and drafts, 1989-1995
Box 30
International Advertising, 1990
Box 30
International Advertising presentation, undated
Box 30
Management of Worldwide Accounts, 1988-1989
(2 folders)
Box 30
New Product Individuality, 1972
Box 30
Pond's Brand and Pond's Institute, undated
Box 30
Prescription Drug Advertising to the Consumer, 1984
Box 30
Presentation notes and miscellaneous, 1989 and undated
Box 30
Pros and Cons of Assigning One Brand, Product or Service to One Worldwide Advertising Agency, undated
Box 30
Role of Advertising in Marketing, 1980
Box 30
Rotary Club Luncheon talk, 1985
Box 30
Speech file--Correspondence, 1984
Box 30
Talk to Account Management Training Program, 1984
Box 30
The Chemistry Was Right, 1984
Box 30
The Shock of the New, 1988
Box 30
Unilever: What We've Learned, 1987
Box 30
Unilever and Ogilvy & Mather, 1994
Box 30
Unilever Europe/North America Conference (Kinsale), 1989
Box 30
Unilever Latin America Conference, 1988
Box 30
What Every Account Manager Should Know About International Advertising (draft for AAAA booklet), 1996
Box 30
What Ogilvy & Mather Expects from You in Client Service, undated
Box 30
Why We Need Mozarts on International Business, undated
Box 30
Worldwide Management Meeting, 1989
Box 30
A. Eicoff & Company compilation, Undated
Box AV1
Video-cassette RL11598-Umatic-001
Apple Mackintosh "1984" :60, 1984
Box AV1
Video-cassette RL11598-Umatic-002
Bob Newhart "Vision Development", 1993

School for Bus Drivers; King Kong; The Driving Instructor; Abe Lincoln Versus Madison Avenue; Cruise of the USS Codfish; Defusing the Bomb; Nude Line Up; Introducing Tobacco to Civilization; The Retirement Party

Box AV1
Video-cassette RL11598-Umatic-003
BTA Awards reel, Undated
Box AV1
Video-cassette RL11598-Umatic-004
Category Management Interview, 1995

Harry Groome and Louise Sibley. Aquafresh commercials from 6 countries

Box AV1
Video-cassette RL11598-Umatic-005
Chesebrough Pond's International, 1995

The Story Behind the Doors; Executional Guidelines for Television

Box AV1
Video-cassette RL11598-Umatic-006
Chesebrough Pond's Worldwide Reel, Undated
Box AV1
Video-cassette RL11598-Umatic-007
David Ogilvy Magic Lanterns, 1991
Box AV1
Video-cassette RL11598-Umatic-008
Dove and Pond's International Reel, 1995

Dove: Jean Shy (US); Viviana Sehweret (US Hispanic); Veronique Marty (France); Raffaela Davi (Italy); Joanne Chong (Singapore). Pond's: Age-Defying Complex, Prevent and Correct (US); Cleansing Milk and Toner (UK); Skin Lightening Cream (Thailand); Crema C (Mexico); Vanishing Cream (Nairobi)

Box AV1
Video-cassette RL11598-Umatic-009
Dove Bar: Selection of commercials for John Blaney, 1995
Box AV1
Video-cassette RL11598-Umatic-010
Duracell International Advertising, 1995
Box AV1
Video-cassette RL11598-Umatic-011
Global Advertising Presentation--John Blaney, 1995
Box AV1
Video-cassette RL11598-Umatic-012
Global Advertising Presentation--John Blaney, 1995
Box AV1
Video-cassette RL11598-Umatic-013
Global Advertising Presentation--John Blaney, 1995
Box AV1
Video-cassette RL11598-Umatic-014
HBA/PacRim Symposium, 1995
Box AV1
Video-cassette RL11598-Umatic-015
Healthcare Magic Lantern, Undated
Box AV1
Video-cassette RL11598-Umatic-016
IAA Presentation Video 12:08, Undated
Box AV2
Video-cassette RL11598-Umatic-017
IBM Brand 9 spots, 1995
Box AV2
Video-cassette RL11598-Umatic-018
John Blaney Compilation Reel 12:10, 1993
Box AV2
Video-cassette RL11598-Umatic-019
Le Sancy Toilet Soap spots (O&M India), 1995
Box AV2
Video-cassette RL11598-Umatic-020
Miscellaneous (24 commercials), Undated
Box AV2
Video-cassette RL11598-Umatic-021
Museum of Broadcasting Part 1 of 2 (67 commercials), 1992
Box AV2
Video-cassette RL11598-Umatic-022
Museum of Broadcasting Part 2 of 2 (39 commercials), 1992
Box AV2
Video-cassette RL11598-Umatic-023
Nationwide Insurance "Dreams", Undated
Box AV2
Video-cassette RL11598-Umatic-024
New Product Magic Lantern (30 commercials), 1990
Box AV2
Video-cassette RL11598-Umatic-025
Ogilvy & Mather show reel, 1995

Commercials from Microsoft, Kraft, AT&T

Box AV2
Video-cassette RL11598-Umatic-026
Ogilvy compilation, 1993

Paradiso (Germany); Mirage (France); other commercials

Box AV2
Video-cassette RL11598-Umatic-027
Procter & Gamble: Re-Engineering the Global Dragon, 1994
Box AV2
Video-cassette RL11598-Umatic-028
Richard Fowler: The Big Idea, 1992
Box AV2
Video-cassette RL11598-Umatic-029
Ross Sutherland Shell Presentation, 1993
Box AV2
Video-cassette RL11598-Umatic-030
Superbowl XXVII commercials taken off the air, 1994
Box AV2
Video-cassette RL11598-Umatic-031
TV Commercials 1950s-1970s (25 commercials), Undated
Box AV2
Video-cassette RL11598-Umatic-032
Unilever Creative Conference (Norman Berry, Richard Fowler), 1988
Box AV3
Video-cassette RL11598-Umatic-033
Unilever WMS compilation of Hamlet commercials, 1991
Box AV3
Video-cassette RL11598-Umatic-034
View from Toufou 45:00, Undated
Box AV3
Video-cassette RL11598-Umatic-035
Vita Mix "Mother, Mother, Mother", Undated
Box AV3
Video-cassette RL11598-Umatic-036
What Ogilvy & Mather Expects from You in Client Service 18:00, 1992
Box AV3
Video-cassette RL11598-Umatic-037
What Ogilvy & Mather Expects from You in Client Service 18:00, Undated
Box AV3
Video-cassette RL11598-Umatic-038
Channel 5: Count Basie and Friends 1943-1945, Undated
Box AV3
Video-cassette RL11598-VHS-001
Global Advertising Presentation--John Blaney, Undated
Box AV2
Video-cassette RL11598-VHS-002
Pharmaceuticals montage, Undated
Box AV2
Video-cassette RL11598-VHS-003
IAA Board Meeting/VP mailing, 1995

3.5 disk, IBM format. Contents: Board Meeting minutes Zurich June 1995; Executive Committee meeting minutes; Treasurer's Report 1994-1995; Fiscal Report 1994-1995; Chapter Development Summary; Corporate Development Summary; Action Plan 1995-1996

Box AV1
Disk 1
 

Historical Note

Advertising executive who worked for the Ogilvy & Mather agency in New York and London. Born 1931, Brooklyn, N.Y. Fordham University, College of Pharmacy. Military service 1953-1955. New York University Business School, 1955. 1955-1961 R.H. Macy's, buyer. 1961-1964, whelan Drug Store, manager. Ogilvy & Mather: Account Supervisor (1964); Vice President (1968); Senior Vice President (1979); General Manager O&M New YOrk (1982-1986); President O&M Healthcare (1982-1986); Worldwide Management Supervisor--Unilever, Shell, SmithKline Beecham (1986-1991); Executive Director, Worldwide Clients (1991-1994). Retired 1994.

Related Material

Related materials may be found in the following Hartman Center collections:

David B. McCall papers;

Jock Elliott papers;

Joel Raphaelson papers;

Kenneth Roman papers;

Reva Korda papers;

Robert S. Smith papers;

William E. Phillips papers


Click to find related materials at Duke University Libraries.

Provenance

The John R. Blaney papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2018.

Processing Information

Processed by Richard Collier, Feb. 2018;

Accessions described in this collection guide: 2018-0015