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Guide to the Roy J. Bostock papers, 1976-2002 and undated

Summary

Advertising executive and former Chairman of D'Arcy Masius Benton & Bowles agency, headquartered in New York. Collection includes correspondence, corporate reports, clippings, speeches and videocassettes. Companies represented include Benton & Bowles, D'Arcy MacManus Masius, D'Arcy Masius Benton & Bowles, Burger King, Duke University, Fuqua School of Business, General Motors, Hardee's, Kal Kan and Procter & Gamble. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection Details

Collection Number
RL.11621
Title
Roy J. Bostock papers
Date
1976-2002 and undated
Extent
1.5 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English

Collection Overview

Collection includes correspondence, corporate reports, clippings, speeches and videocassettes. Companies represented include Benton & Bowles, D'Arcy MacManus Masius, D'Arcy Masius Benton & Bowles, Burger King, Duke University, Fuqua School of Business, General Motors, Hardee's, Kal Kan and Procter & Gamble. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

More Biographical / Historical Info

Arrangement

Organized into the following series: General Files; Speeches; Speeches by Others; Audiovisual Materials.

Using These Materials

A majority of collections are stored off site and must be requested at least 2 full business days in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access to the Collection

Collection is open for research.

warning Use & Permissions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], Roy J. Bostock papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

Advertising Tax Coalition, 1993
Box 1
Agency Magazine feature on John O'Toole (Foote cone & Belding, AAAA Chairman), 1994
Box 1
Anecdote from McCann Erickson, 1989
Box 1
Cartoons on business management, undated
Box 1
Correspondence with William O'Barr (Duke University), 1985
Box 1
DMB&B annual report, 1991
Box 1
King Arthur/Excalibur legend, undated
Box 1
MacManus Group annual report, 1996
Oversize-folder 1
MacManus Group prospectus on proposed merger with Leo Group, 1999
Box 1
Press on Burger King, Maxwell House accounts, 1989
Box 1
8 myths about advertising, 1988
Box 1
AAAA (American Association of Advertising Agencies) annual meeting, 1993
Box 1
AAAA Chairman's address--Welcome to the revolution, 1994
Box 1
Accountability in action (ANA conference), 1993
Box 1
Advertiser-agency conflicts (Advertiser magazine), 1993
Box 1
Advertising awards dinner, 1992
Box 1
Agency compensation and fee arrangements, undated
Box 1
B&B (Benton & Bowles) annual international meeting, 1979
Box 1
B&B stockholders meeting, 1984
Box 1
B&B/USA organization, circa 1985
Box 1
Big brands: Is the thrill gone?, 1989
Box 1
Briefing for New York public affairs and contributions officers, undated
Box 1
Burger King, circa 1989
Box 1
Committee for Economic Development--Early education breakfast, 2002
Box 1
Cultural and economic impact of advertising on society: The U.S. as model, 1994
Box 1
Danger: High fever--Measuring the health of your agency, 1978
Box 1
DMB&B international strategic process video (introduction), 1989
Box 1
Duke University MBA Club symposium, 2002
Box 1
Duke University presentation, 1979
Box 1
Duke University remarks, Advertising in America Conference, undated
Box 1
Food and Drug Administration (FDA) impact on marketing, 1992
Box 1
Fuqua School of Business--Commencement address, 2000
Box 1
Fuqua School of Business--First year marketing class, 1982
Box 1
Fuqua School of Business--MBA speech, 2002
Box 1
General Foods new hire orientation, 1981
Box 1
Hardee's, 1979
Box 1
Imperative for the 1990s: Advertising research and planning, 1993
Box 2
International advertising in the mid-70s, 1976
Box 2
Jack Bowen 25th anniversary, undated
Box 2
Kal Kan, undated
Box 2
Keys to the succesful introduction of new products in the food industry, 1988
Box 2
Mars candy, 1995
Box 2
Maximizing the power of advertising and other lessons still in the making, 1978
Box 2
MBA presentation, undated
Box 2
Medicus Group--Interactive media and the healthcare industry, 1995
Box 2
New era of advertising (AAAA), 1995
Box 2
Nineteen ninety three, undated
Box 2
Pari Mutuel Urbain, 1987
Box 2
Procter & Gamble (P&G) account management personnel, 1978
Box 2
Putting learning first (Harvard), 1995
Box 2
Radio: Max creativity with multi options, 1990
Box 2
Sports management seminar (Notre Dame), 1990
Box 2
The will to manage, undated
Box 2
Untitled, on change in the advertising/marketing business, undated
Box 2
Vick Division meeting (on launching new products), 1981
Box 2
What top management looks for to fill account management jobs, 1976
Box 2
Alex Kroll--AAAA, 1992
Box 2
C.K. Pralahad and Gary Hamel--The core competencies of the corporation, 1990
Box 2
Hugo Powell (Labatt)--Canadian Congress of Advertising, undated
Box 2
John Smale (General Motors)--Canadian Congress of Advertising, 1995
Box 2
John Smale (General Motors)--Why do great companies lose their leadership?, 1993
Box 2
John Smith (General Motors)--Business Statesman Award acceptance remarks, 1993
Box 2
Philip Geier (Interpublic)--Advocacy for advertising, 1992
Box 2
R.R. Nicolosi--Have fun doing it (advertising copy and development), 1986
Box 2
William Young--Wine Marketing Symposium, 1986
Box 2
Financial News Network (FNN) Roy Bostoc interview, 1990
Box 3
Video-cassette RL11621-Umatic-001
Imperative for the 1990s: Advertising research and planning, 1993
Box 3
Video-cassette RL11621-Umatic-002
Mars presentation, 1996

Seeds of change; Uncle Ben: Deliveries, Picky; Whiskas: Making Friends, Mookie and Pookie

Box 3
Video-cassette RL11621-Umatic-003
Protection master, undated
Box 3
Video-cassette RL11621-Umatic-004
Roy Bostock tribute to Bob Wehling--Master, undated
Box 3
Video-cassette RL11621-Umatic-005
Roy Bostock tribute to Bob Wehling--Dub, undated
Box 3
Video-cassette RL11621-Umatic-006
Sports management seminar, 1990

Sea World: 4:30 Show; Crest: Sparkles; Daily Express: London; Southwestern Bell: Babysitter; Budweiser: Fountain of youth; Bud Bowl II 4th quarter; Dow: Angel Flight; Sony: Monkey; Life: Welcome to L.A.; Twix: Level-headed; Bahamas anthem

Box 3
Video-cassette RL11621-Umatic-007
Financial News Network (FNN) Roy Bostoc interview, 1990
Box 3
Video-cassette RL11621-VHS-001
John Smale bio video Cincinnati version, 2002
Box 3
Video-cassette RL11621-VHS-002
 

Historical Note

Advertising executive and former Chairman of D'Arcy Masius Benton & Bowles agency, headquartered in New York.

Graduated Duke University 1962, Harvard MBA; Started Benton & Bowles 1964. DMB&B: President 1985; CEO and Chairman 1990-1996. Chairman MacManus Group 1996-2000. Chairman B/Com3 2000-2002. Chairman Yahoo! Inc. 2008-2012.

Related Material

Related materials may be found in the following Hartman Center collections:

D'Arcy Masius Benton & Bowles archives;

J. Walter Thompson Company. Account files;

J. Walter Thompson Company. Corporation vertical files


Click to find related materials at Duke University Libraries.

Provenance

The Roy J. Bostock papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2007.

Processing Information

Processed by Richard Collier, June 2018;

Accessions described in this collection guide: 2007-0186