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Guide to the British print advertisements, 1937-1963 and undated

Summary

Collection consists of print advertisements and print advertising design sketches and renderings, as well as some finished advertisements mounted onto card stock. Also includes some promotional leaflets, manuals and catalogs. Advertisements were produced by an unidentified British agency (or agencies) for markets in Great Britain, Ireland, Canada, Australia and Switzerland; languages represented in advertising copy include English, French and German. Materials cover a wide range of consumer products such as airline travel, automobiles, clothing, cosmetics, food, garden supplies, laundry services, pharmaceutical goods, sewing and knitting supplies, shoes, radios, shoes, toys and watches; as well as industrial products and services including cleaning products, forges and foundries, hydraulic materials, and machines and machine supplies. Companies represented include ALMIN (Associated Light Metal Industries), British European Airways (precursor to British Airways), Fifty Shilling Tailors (Price Tailors Ltd.), Gre Solvent, Grossmith perfumers, James P. Corry, Pears, Society of Chemical Industry, Swissair and Wolseley Motors. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection Details

Collection Number
RL.11662
Title
British print advertisements
Date
1937-1963 and undated
Creator
John W. Hartman Center for Sales, Advertising & Marketing History
Extent
3.0 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English

Collection Overview

Collection consists of print advertisements and print advertising design sketches and renderings, as well as some finished advertisements mounted onto card stock. Also includes some promotional leaflets, manuals and catalogs. Advertisements were produced by an unidentified British agency (or agencies) for markets in Great Britain, Ireland, Canada, Australia and Switzerland; languages represented in advertising copy include English, French and German. Materials cover a wide range of consumer products such as airline travel, automobiles, clothing, cosmetics, food, garden supplies, laundry services, pharmaceutical goods, sewing and knitting supplies, shoes, radios, shoes, toys and watches; as well as industrial products and services including cleaning products, forges and foundries, hydraulic materials, and machines and machine supplies. Companies represented include ALMIN (Associated Light Metal Industries), British European Airways (precursor to British Airways), Fifty Shilling Tailors (Price Tailors Ltd.), Gre Solvent, Grossmith perfumers, James P. Corry, Pears, Society of Chemical Industry, Swissair and Wolseley Motors. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Arrangement

Arranged into two series: Advertisements and Advertising Designs; Mounted Advertisements

Using These Materials

A majority of collections are stored off site and must be requested at least 2 full business days in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access to the Collection

Collection is open for research.

warning Use & Permissions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], British print advertisements, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

Booklets and catalogs, 1930s-1940s

Includes: Gillot Electro-Steam Cooker; Newton & Bennett Trolley Boom Stabilisers; S.Wolf Handbook on Valve Refacing and Valve Seat Grinding; Spalding Nurseries catalog; Warco Tea Trolley; Warwick Aviation Children's paddle boat, rowing dinghy

Box 1
ALMIN (Associated Light Metal Industries), undated
Box 1
ALMIN (Associated Light Metal Industries), undated
Box 2
Clarks of Retford (Laundry, dyeing), 1940s-1963
Box 1
Corry & Co. (Garden supplies, pesticides), undated
Box 1
Diana Shoemakers, undated
Box 1
Fifty Shilling Tailors (Price Tailors Ltd), approximately 1938
Box 2
Fifty Shilling Tailors (Price Tailors Ltd), Optrex eye lotion, 1937-1938
Oversize-folder 1
Gre-Solvent (Cleaning products, industrial chemicals), undated
Box 1
Grossmith (Perfume, cosmetics), undated
Box 1
Grossmith (Perfume, cosmetics), undated
Box 2
Miscellaneous, undated

Includes: Adminol (mineral tonic); Avia watches; Chamberlain & Jones Clothiers; Hiduminium (High Duty Alloys); L. Copley-Smith & Sons (yarns, knitting patterns); Yestamin (Dietary yeast)

Box 1
Miscellaneous, 1938 and undated

Includes: Hiduminium (High Duty Alloys); Lock-Joint Tiles; Magnuminium (Magnesium Castings & Products Ltd.); Pears soap

Box 2
Optrex eye lotion, 1938
Box 1
Pears soap, 1938
Box 1
Perkin machines, undated
Box 1
Strachans coachwork, undated
Box 2
Swissair/BEA (British European Airways), 1959-1962
Box 1
Trufood (Baby food), undated
Box 1
Portfolio cover embossed "SF"
Box 1
ALMIN (Associated Light Metal Industries), approximately 1948
Box 2
Avia watches, Society of Chemical Industry, 1947 and undated
Box 2
Chamberlain & Jones Clothiers, Diana Shoemakers, L. Copley-Smith & Sons, undated
Box 2
Grossmith (Ads for England, Australia, Canada, Ireland, Switzerland; in English, French, German), Yestamin, 1948-1949 and undated
Box 2
Miscellaneous, 1949-1960s and undated

Includes: Bon Fire lighters; Clarks of Retford; Granary Bread; Gre-Solvent; Morley's Ducina stockings; Newton & Bennett hydraulic fluid; Pears soap; Vidor radios; Wolseley 16/60 Viper; WTA; Yestamin

Box 2
Miscellaneous, undated

Includes: Clarks of Retford; Hiduminium; Perkin machines; Renfrew Foundries; Warwick Aviation (aluminum goods)

Box 2
Miscellaneous, undated

Includes: Famel syrup (Optrex); Newton & Bennett hydraulic equipment; Optrex eye care; Trufood; also stationery letterhead designs for ALMIN, British Aviation Services, Southern Forge; Studio Irwin (photographers)

Box 2
Miscellaneous, undated

Includes: Hiduminium; L. Copley-Smith & Sons; Renfrew Foundries; Southern Forge; William Paul Ltd. (leather goods)

Box 2
Pears soap, 1938 and undated
Box 2
 

Related Material

Related materials may be found in the following Hartman Center collections:

Cosmetics Trade Samples and Sachet collection;

Hart, Schaffner & Marx Advertising Service materials;

J. Walter Thompson Company. Brouillard Communications vertical files;

J. Walter Thompson Company. International Advertisements collection;

J. Walter Thompson Company. London Office Print advertisements


Click to find related materials at Duke University Libraries.

Provenance

The British print advertisements collection was received by the David M. Rubenstein Rare Book & Manuscript Library as a purchase in 2018.

Processing Information

Processed by Richard Collier, Sept. 2018;

Accessions described in this collection guide: 2018-0127