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Guide to the Tom Burrell papers, 1949-2016 and undated

Summary

Thomas J. Burrell is a Chicago-based advertising executive who started his own advertising agency, Burrell Communications, in 1971. Collection includes clippings, correspondence, texts of presentations, research reports, print advertisements, commercial scripts and storyboards and other printed materials as well as slides, photographs and audiovisual items (videocassettes, optical discs). Professional files reflect Burrell's specialization in advertising to African American and other minority consumer groups and the firm's approach to multicultural marketing. Materials also relate to Burrell's student years as well as notes and drafts of his book, Brainwashed: Challenging the Myth of Black Inferiority and Burrell's nonprofit organization The Resolutions Project. Companies represented include Bell Atlantic, Brown-Forman (Bacardi, Canadian Mist, Jack Daniels), Coca-Cola (including Sprite), K-Mart, McDonald's, Mobil, Philip Morris (Marlboro), Polaroid, Procter & Gamble (Tide, Gain, Crest, others) and Sears. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection Details

Collection Number
RL.11678
Title
Tom Burrell papers
Date
1949-2016 and undated
Creator
Burrell, Tom
Extent
28.0 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English

Collection Overview

Collection includes clippings, correspondence, texts of presentations, research reports, print advertisements, commercial scripts and storyboards and other printed materials as well as slides, photographs and audiovisual items (videocassettes, optical discs). Professional files reflect Burrell's specialization in advertising to African American and other minority consumer groups and the firm's approach to multicultural marketing. Materials also relate to Burrell's student years as well as notes and drafts of his book, Brainwashed: Challenging the Myth of Black Inferiority and Burrell's nonprofit organization The Resolutions Project. Companies represented include Bell Atlantic, Brown-Forman (Bacardi, Canadian Mist, Jack Daniels), Coca-Cola (including Sprite), K-Mart, McDonald's, Mobil, Philip Morris (Marlboro), Polaroid, Procter & Gamble (Tide, Gain, Crest, others) and Sears. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

More Biographical / Historical Info

Arrangement

Organized into the following series: Client Files; General Files; Presentations and Speeches; Book Files; Personal Files; Audiovisual Materials.

Using These Materials

A majority of collections are stored off site and must be requested at least 2 full business days in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access to the Collection

Collection is open for research. However, original audiovisual materials are closed until use copies can be produced.

Materials may be stored in an offsite facility. Please allow two business days for retrieval. Contact Research Services for further information.

warning Use & Permissions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], Tom Burrell papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

Allstate press releases, 2005
Box 1
American Legacy Foundation news release, 2000
Box 1
Ariel Capital Management, Inc., 1993-1994 and undated

Memos, news releases, consumer research and media relations recommendations

Box 1
Art Institute of Chicago press, memos, 1995
Box 1
Bacardi-Martini U.S.A, Inc., 1997, 2001, 2005

Memo, press release, and test results on Bacardi's Fat Joe ad

Box 1
Bell Atlantic, 1997-1998, 2000 and undated
(2 folders)

Memos, news releases, press mentions, notes from ads, photos from ads, second folder contains photos from the "April" TV ad

Box 1
Blockbuster memos, 1991
Box 1
Brown-Forman Beverage Co., 1984-1993 and undated

Laminated ads, press mentions, memos regarding Martell cognac, and Canadian Mist

Box 1
Chicago Tribune radio fact sheet for the commercial "Tribune Carol", 1998
Box 1
Coca-Cola, 1980-2003 and undated
(5 folders)

Advertising fact sheets and storyboards and scripts, photo stills, press mentions, news releases, memos, account files

Box 1
Coca-Cola, 1985-1998 and undated
(5 folders)

Laminated ads, TV commercial storyboards and photos, press mentions for Coke and Sprite products, also includes Minute Maid ad photo stills

Box 2
Coca-Cola--NewsoulofCoke, 1997-1999
Box 2
Coca-Cola--Sprite, 1987-2000
Box 2
First Chicago press, memos, 1989-1990 and undated
Box 2
Ford, 1989-1994 and undated
Box 2
General Foods--Stove Top, 1990, 1991, and 1993
Box 2
General Mills, 1981-2001

Includes Bisquick, Cheerios, Hamburger Helper, Kix, Pillsbury. Some ads feature recipes. Also includes press mentions and memos.

Box 3
Gerber press, 1987
Box 3
Kaiser Foundation HIV Initiative press, 2003
Box 3
Kellogg's, 1997-1999
Box 3
Kmart, 1991-1992, 1995 and undated
(2 folders)
Box 3
Kraft Maxwell House TV commercial fact sheet, 1996
Box 3
MARTA press, 1988-1989
Box 3
McDonald's, 1986-2006
(4 folders)

Miscellaneous materials including clippings, press, campaign with Destiny's Child; Michael Jordan; Black History Month; McNuggets

Box 3
McDonald's, 1986-2006
(9 folders)

press mentions, news releases, memos, TV commercial documents including scripts, photos, storyboards, fact sheets, including ads "Mama's date," "Three little words," "Art Store Break," "Fries spot," "winning face,"

Box 4
McDonald's, 1986-2006
(2 folders)

Includes campaigns with WNBA, Venus and Serena Williams

Box 5
Media Advertising Partnership for a Drug-Free America, 1992-1994
Box 5
Mobil, 1994-1996
(2 folders)
Box 5
Motorola, 1996
Box 5
Nabisco, Inc., 1995
Box 5
Nationwide Insurance, 1998-1999
Box 5
Nynex, 1995-1997 and undated
Box 5
Playskool--Kids of Color, 1993
Box 5
Polaroid Corp., 1993-1995
Box 6
Procter & Gamble Company, 1990-2009
(5 folders)

Includes Crest, Dance Theater, Pantene

Box 6
Prudential, 1993
Box 6
Quaker Oats Company, 1991-1992
Box 6
Sears, 1996-1998 and undated
(2 folders)
Box 6
Soft Sheen Products, Inc., 2000
Box 6a
Stroh Brewery, 1986-1996 and undated
Box 6a
Toyota, 2001-2008 and undated
Box 6a
Verizon, 2000, 2005 and undated
Box 6a
Western Union, 1998
Box 6a
Zayre, 1987
Box 6a
Adidas, 2000
Box 11
Allstate, 2006
Box 11
Ariel Capital Management, Inc., 1993-1997
Box 10
Art Institute of Chicago, undated
Box 10
Beatrice, undated
Box 10
Bell South Yellow Pages, 1995-1996
Box 10
Brown-Forman Beverage Co., 1976-1998
(2 folders)

Includes Bacardi Limon, Canadian Mist, Jack Daniels, Martell, Southern Comfort

Box 7
Brown-Forman Beverage Co.--Canadian Mist, 1974-1989
Box 11
Burrell Communications self-promotional, undated
Box 10
Coca-Cola, 1974-2000
(5 folders)
Box 7
Coca-Cola, 1974-1998
(2 folders)
Box 11
Coca-Cola--Fresca, Coke, 1992-1994
Box 13
Coca-Cola--Sprite, 1994-1998
Box 7
Coca-Cola--Sprite, 1987-1999
Box 10
First Chicago, 1990 and undated
Box 8
First Union, undated
Box 8
Ford, 1983-1993
Box 8
Ford, 1983-1993
Box 10
Ford, 1987
Box 11
General Mills--Hamburger Helper, 2005
Box 10
Johnson Products--Afro Sheen, 1978
Box 13
Kmart, 1994-1996
Box 8
Kmart, 1993-1994
Box 11
Kraft--Stove Top, 1992
Box 8
Kraft--Stove Top, 1994-1995
Box 11
L'eggs Products, 1994
Box 8
L'eggs Products, 1994-95
Box 10
Marlboro, 1971-72
Box 8
Marlboro, 1971-1972
Box 10
MARTA, 1988 and undated
Box 11
McDonald's, 1973-2005
(4 folders)
Box 8
McDonald's, 1974-2005
Box 10
McDonald's, 1973-2008
(2 folders)
Box 11
McDonald's, 1993-2007
Box 13
Mobil, 1996
Box 10
Mobil, 1996-1997
Box 13
Mobil, undated

Poster for a c ommunity event organized by Mobil and the Detroit Urban League

Oversize-folder 1
Motorola, 1996
Box 9
Nielsen Media Research, 2005
Box 9
Playskool--"Kids of Color", 1993
Box 9
Polaroid Corp., 1991-1994
Box 9
Polaroid Corp., 1990-1994
Box 10
Polaroid Corp., 1994
Box 12
Procter & Gamble Company, 1993-2005

Includes Crest, Nyquil, Tide

Box 9
Procter & Gamble Company, 1990-1998

Includes Crest, Crisco, Folgers, Pantene, Tide

Box 10
Procter & Gamble Company, 1984-2008

Includes Crest, My Black Is Beautiful, Tampax, Tide

Box 12
Procter & Gamble Company, 2005-2007

Includes Gain, Pure Essentials, Tide

Box 13
Prudential, 1993-1995
Box 9
Prudential, 1993-1996
Box 10
Quaker Oats Company, 1993, 1995
Box 10
Quaker Oats Company--Aunt Jemima, 1995
Box 9
Sears, 1997-1999 and undated
Box 10
Sears, 1997-2000
Box 12
Sony, 1992
Box 10
Sony--Sony Innovators Awards program, 1993
Box 12
Stroh Brewery--Schlitz Malt Liquor, 1986, 1997
Box 9
Stroh Brewery--Schlitz Malt Liquor, 1987-1990
Box 12
Stroh Brewery, 1984-1997

Includes Old Milwaukee, Schlitz, Schlitz Malt Liquor

Box 13
Toyota, 2004
Box 12
Washington Mutual, 1998
Box 10
World African Network, undated
Box 10
10th anniversary, 1981
Box 14
10th anniversary album, 1981
(5 folders)
Box 42
25th anniversary, 1996
(8 folders)
Box 14
Advertising Associations--Memberships, etc., 1990-2004

Memberships to AAAA, Chicago Advertising Federation (CAF), and Publicity Club of Chicago (PCC)

Box 15
Approaches to diversity, 1993 and undated

Includes presentation on multicultural marketing for Verizon

Box 15
Awards--AAF Advertising Hall of Fame, 2004-2005
(3 folders)

Includes programs, photos, news releases, congratulatory letters, and an award from the Chicago mayor for Burrell's Induction

Box 15
Awards--Advertising Hall of Fame Nomination Letter for Ed Lewis, Don Logan, 2007-2012
Box 15
Awards--American Institute of Architects, 2008
Box 42
Awards--Black Enterprise Magazine, 1995, 2010
Box 15
Awards--CAF Silver Medal, 1998

Press mentions, memos, and photos, see Burrell's acceptance speech in Box 34

Box 15
Awards--CAF Windy Awards, 2000

Awards for McDonald's and Coca-Cola advertising

Box 16
Awards--CEBA (Communications Excellence to Black Audiences), 1986-1992
Box 16
Awards--CEBA exhibit books, 1978-1983
(5 folders)
Box 16
Awards--CEBA exhibit books, 1984-1987
(4 folders)
Box 17
Awards--CEBA exhibit books, 1988-1991
(4 folders)
Box 18
Awards--CEBA exhibit books, 1992
Box 19
Awards--Chicago Mayor award for AAF Hall of Fame, 2005
Box 19
Awards--Circle of Excellence Award- Spelman College, 1994
Box 19
Awards--Clio, 1989-1990

P&G 1990 Tide commercial and for Media Partnership 1989 commercial

Box 19
Awards--Communication Awards, 2003

Certificate of Achievement 2003 for Crest

Box 19
Awards--Effie, 1994
Box 19
Awards--Miscellaneous, 1970-2012
(2 folders)

Includes The Chicago South End Jaycees Ten Outstanding Young Men of 1969, Chicago Business Hall of Fame, The Chicago Urban League Golden Fellowship Dinner, CAC Advertising Person of the Year, The Entrepreneur Hall of Fame, 51st Chicago International Film Festival TV Awards, Roosevelt University Commencement 2010, Loretto Hospital Foundation's Achievement Dinner ; McDonald's Legend Award and Burrell's speech draft, DuSable Museum Certificate of Appreciation, Black Employee Network Pioneer Award, and Hurston/Wright Foundation Certificate of Appreciation

Box 19
Awards--Miscellaneous, 2008-2014
Box 42
Awards--O'Toole Awards, 1998-2002
Box 19
Awards--Press, 1984-2015
(2 folders)
Box 19
Awards--Superadio Network Award, 1996
Box 20
BC Good News (company newsletter), 1990-2002
Box 20
BCM-Fashion, 1993, 1998

Magazine spread of vintage African-American fashion from Upscale and Essence magazines

Box 20
Black TV Producers Symposium, 1994
Box 20
Burrell Barometer, 1998-1999 and undated
(3 folders)
Box 20
Burrell letters to the Editor, 1993, 1996

Burrell's letters to the editor of Advertising Age on multicultural advertising

Box 20
Burrell press releases, 1990-2000
Box 21
Burrell/Yankelovich African-American Monitor, 1992
(2 folders)
Box 21
Chicago Urban League Golden Fellowship Dinner, 1981
Box 31
Clippings, 1971-1985
Box 21
Clippings--About Roosevelt University, 1958-1969
Box 42
Congratulatory letters, 2008-2015
Box 21
Howard Fellowship Project, 2008-2013
(2 folders)

Burrell Fellowship in Media Messaging; Board of Visitors

Box 21
Howard Fellowship Project, 2008-2013
(2 folders)

Burrell Fellowship in Media Messaging; Board of Visitors

Box 22
Integrated Marketing Services (IMS), 1992 and undated

Reports and company brochure on integrated market

Box 22
LiveWire, 1999
Box 22
McGhee Williams Osse, 2008

Ebony Top African-American Women in Design

Box 22
Media inquiries, 1998-2001
(2 folders)
Box 22
Media literacy projects, 2011-2012
Box 22
Miscellaneous notes on Burrell Communications, undated
Box 22
Museum of Broadcast Communication Exhibit, 1994-1995 and undated
Box 22a
"New World" Presentation, undated

Presentation and brochure on Burrell Communications' approach to marketing

Box 22a
Personnel--Staff lists and directories, 1980-1985
Box 22a
Photographs, 1977-2007 and undated
(2 folders)
Box 22a
Photographs, 1977-2007 and undated
(6 folders)
Box 23
Photographs, 1977-2007 and undated
Box 24
Photographs, 2000s
Box 31
Photographs, 1985-2004 and undated
Box 42
Photographs--NBA All-Star weekend, 2001
Box 24
Publicis, 1999-2001
(6 folders)

Correspondence, press coverage and presentations of the Publicis merger

Box 24
Published mentions, 1960, 1996-2011
(2 folders)
Box 32
Published mentions, 1982-2010
(3 folders)
Box 33
Published mentions, 1985-1993
(6 folders)
Box 25
Published mentions, 1993-1996
(6 folders)
Box 26
Published mentions, 1996-1998
(6 folders)
Box 27
Published mentions, 1998-2000
(7 folders)
Box 28
Published mentions, 2001-2016
(4 folders)
Box 29
Published mentions--Framed article, 1984

"New Big Clients Put Black Agency in the Limelight" (Adweek)

Box 31
Sarah Burroughs, 1990-2000

President and Chief Operating Officer of Burrell Communications. Includes memos on Burroughs' promotion and retirement, press mentions, photographs

Box 29
Television historical lists, 1989-2004 and undated

TV spots information for various ads including Coca-Cola and McDonald's

Box 29
The Word, 1994

Black consumer market report

Box 29
Young adult/kids marketing surveys, 1994-95 and undated

Kids' monitor cereal survey, pamphlet on social concerns for young adults, undated survey

Box 30
"Yurban" marketing concept, 2000

Memos, presentation, and photographs relating to the "yurban" marketing concept. Includes photographs of Fab Five Freddy, Sanji, and F. Gary Gary

Box 30
African-Americans and the Media Lecture Series, "Race Matters", 1996
Box 34
CAF Silver Medal Speech, 1998
Box 34
Capturing the Small Business Market1995, 1995
Box 34
Chicago Lighthouse Speech, 2007
Box 34
Columbia College Speech, 2005
Box 34
Notes and drafts, 1998-2003 and undated
Box 34
P&G Minority Kick-Off Presentation, 2003
Box 34
Sears Multicultural Marketing Day, 2000
Box 34
"You've Got it Mass Backwards" speech to AAF, 1996
Box 34
Book-related speaking engagements, 2003-2011
Box 34
Brainwashed, 2009 and undated
Box 35
Brainwashed--Book proposal, undated
Box 35
Brainwashed--Contributions, financials, 2008-2010
Box 35
Brainwashed--Correspondence, contacts, 2008-2009
Box 35
Brainwashed--Email, transcripts, etc., 2009
Box 35
Brainwashed--International promotional tour, 2012
Box 35
Brainwashed--Manuscript and chapter drafts, 2009
Box 35
Brainwashed--Manuscript and chapter drafts, 2008-2009
(8 folders)
Box 36
Brainwashed--Marketing plans, 2008-2010
Box 36
Brainwashed--Notes, 2004-2012
Box 37
Brainwashed--Notes on media effects, 2002-2010 and undated
Box 37
Brainwashed--Notes on race, slavery, and family, 2009 and undated
(2 folders)
Box 37
Brainwashed--Procedural manual, 2009-2010 and undated
Box 37
Brainwashed--Promotional tour, 2009-2010 and undated
(2 folders)
Box 37
Brainwashed--Promotional tour, 2009-2010 and undated
(4 folders)
Box 38
Brainwashed--Quizzes, 2010

Thematic quizzes and questionnaires designed to accompany Brainwashed

Box 38
Brainwashed--Tape transcripts, 2008
Box 38
Brainwashed--Tour and personal travel, 2010-2011
(2 folders)
Box 38
Brainwashed--Tour and personal travel, 2010-2012
(2 folders)
Box 39
Brainwashed--Website Development, 2010-2011 and undated
Box 39
Brainwashed/Resolutions NAMLE (National Association for Media Literacy Education) conference, 2011
Box 39
Brainwashed/Resolutions theater initiative, 2009-2010
Box 39
Resolutions Project--Budget notes, 2011
Box 39
Resolutions Project--General notes, 2005-2011
(2 folders)
Box 39
Resolutions Project--Plans, proposals, etc., 2000-2012
(5 folders)
Box 40
65th Birthday card album, 2004
Box 43
Academic Files--Alpha Phi Alpha, 1960-1962
Box 41
Academic files--Papers, class notes, etc., 1951-1961
Box 42
Academic files--Parker High School, Roosevelt University, 1957-1961
(3 folders)
Box 41
Academic files--Ross School class photograph, 1949
Box 42
Roosevelt University newspaper, 1960-1969
Box 41
Personal photographs, undated
Box 41
Philanthropy, 2003, 2011
Box 41
Scrapbook, 1974-1981
(5 folders)
Box 42
AAAA O'Toole Award, undated

Includes: Babies; Action Movie; Spicy Little Number; Guy and Girl; Twins; Directions; Girlfriends

Box AV1
Video-cassette RL11678-Umatic-001
BATA 85; tape 1 of 3, 1985

Ivanhoe Theatre; segments: The Blood of Jesus; Readings from My Diary part 3; Clean-Up Woman; Stubborn Love; The Marvoolus Marvoolettes; Girl Talk; Buc Wheet's Edition; Americanization; Burrell Update; Savvy Suits; Faces; Surprise Act; Finale

Box AV1
Video-cassette RL11678-Umatic-002
BATA 85; tape 2 of 3, 1985
Box AV1
Video-cassette RL11678-Umatic-003
BATA 85; tape 3 of 3, 1985
Box AV1
Video-cassette RL11678-Umatic-004
Bell Atlantic, undated

Includes: Chandelier; Parrot; Yoga; Bread; Blowdry; Bubble Gum; Perfect World; Guess Who; Job Offer; Dr. Romance; Gospel

Box AV1
Video-cassette RL11678-Umatic-005
Clio Awards 40th anniversary reel, reel 1 of 2, 1999
Box AV1
Video-cassette RL11678-Umatic-006
Clio Awards 40th anniversary reel, reel 2 of 2, 1999
Box AV1
Video-cassette RL11678-Umatic-007
Coca-Cola commercial "Hilltop", 1971
Box AV1
Video-cassette RL11678-Umatic-008
Coca-Cola USA Commercials--Hollywood Legacy, 1989

Includes: Seagrams Wine Cooler; Open Pit BBQ Sauce; Chevrolet Heart Beat; Jamaica Tourism; Stroh's; First Classes MCD; Family Reunion Ford; Marching Band CCUSA; Mr. Business Man MCD; Street Song; Kurtis Blow News Rap; Cameo; Run DMC; Minute Maid/Nique; Steppin

Box AV1
Video-cassette RL11678-Umatic-009
Mobil ethnic marketing video "Mobilizing the Community" 3:15, undated
Box AV1
Video-cassette RL11678-Umatic-010
Partnership for a Drug-Free America, 2003

Includes: The Enforcer; Watchers

Box AV1
Video-cassette RL11678-Umatic-011
Print ads master, undated
Box AV1
Video-cassette RL11678-Umatic-012
Schlitz Malt Liquor historical montage, undated
Box AV1
Video-cassette RL11678-Umatic-013
Soft Sheen creative presentation, I'm Beautiful, Dammit!; Luke's cut, undated
Box AV1
Video-cassette RL11678-Umatic-014
Tom Burrell Advertising Hall of Fame Video, 2005
Box AV1
Video-cassette RL11678-Umatic-015
Unlabeled, undated
Box AV1
Video-cassette RL11678-Umatic-016
Video Monitoring Services Commercials, undated
Box AV2
Video-cassette RL11678-Umatic-017
25 Years of McDonald's TV, 1992
Box AV2
Video-cassette RL11678-VHS-001
25 Years of McDonald's TV, 1992
Box AV2
Video-cassette RL11678-VHS-002
Coca-Cola: Always Coca-Cola pattern tape #1; 26:00, 1993
Box AV2
Video-cassette RL11678-VHS-003
Coca-Cola: Truth FM; 1:37, 2000
Box AV2
Video-cassette RL11678-VHS-004
CBS History Maker: Portraits in Color feature with Tom Burrell, 2003
Box AV2
Video-cassette RL11678-VHS-005
Different Drummers: WBBM-TV (CBS) Chicago; 30:00, 1997
Box AV2
Video-cassette RL11678-VHS-006
Hip Hop: The Newshour with Jim Lehrer; PBS-TV Network; 10:56, 1999
Box AV2
Video-cassette RL11678-VHS-007
Leslie Cole film transfer footage; 120:00, 2000
Box AV2
Video-cassette RL11678-VHS-008
Martin Luther King promo video; 3:00, 2004
Box AV2
Video-cassette RL11678-VHS-009
McDonald's: It's Showtime at the Apollo/Apollo Kids Winners; 62:50, 2002
Box AV2
Video-cassette RL11678-VHS-010
Millionaire, 1999
Box AV2
Video-cassette RL11678-VHS-011
MTV Cribs; MTV National 7:25, 2002
Box AV2
Video-cassette RL11678-VHS-012
Partnership for a Drug-Free America, 1992

Inner city launch b-roll; TV message montage

Box AV2
Video-cassette RL11678-VHS-013
Spelman College--Science Initiative revised; 8:26, undated
Box AV2
Video-cassette RL11678-VHS-014
T. Burrell, undated
Box AV2
Video-cassette RL11678-VHS-015
The Persuaders; PBS Frontline; WTTW-TV Ch. 11 Chicago; 1:20:00, 2004
Box AV2
Video-cassette RL11678-VHS-016
Tom Burrell interviews 5 reels tied, undated
Box AV2
Video-cassette RL11678-VHS-017
Tom Burrell presentation, 2003
Box AV2
Video-cassette RL11678-VHS-018
Tom Burrell presentation, 2000
Box AV2
Video-cassette RL11678-VHS-019
Burrell PR video 3:45, 1998
Box AV2
Video-cassette RL11678-Bcam-001
Burrell congratulations, 1994
Box AV2
Video-cassette RL11678-Bcam-002
Study Buddies, undated
Box AV2
Video-cassette RL11678-Bcam-003
25 anniversary Black United Fund of Illinois; Living Legends/Passing the Torch Awards Benefit Gala, Chicago; 7:30, 2010

Tom Burrell presentation

Box AV2
Optical-disc RL11678-OP-001
56th Advertising Hall of Fame, 2005
Box AV2
Optical-disc RL11678-OP-002
America I Am celebration video, 8:16, undated
Box AV2
Optical-disc RL11678-OP-003
Burrell--2005 YTD Television reel, 2005

Includes: McDonald's (Baobab, Screamers, Patio, Demo/Essence, Therapy; Toyota Stubs; Sears (Fresh Ideas, What Do You Give?); Crest Karaoke; Verizon Tech Makeover

Box AV2
Optical-disc RL11678-OP-004
Burrell--Historical montage, 2016
Box AV2
Optical-disc RL11678-OP-005
Burrell--Montage with NBA players, 2010
Box AV2
Optical-disc RL11678-OP-006
Burrell--Sprite hip hop spots, 2009

Includes: My Sprite and Me (Heavy D); Kid n Play; Kriss Kross; Voltron campaign 5 spots; Freestylin'/Puba Large; Rhyme for Rhyme; Court Rap; Lost Boys; Five Deadly Women campaign 5 spots; The Bust campaign 5 spots

Box AV2
Optical-disc RL11678-OP-007
Burrell--Top 10 commercials, 2013
Box AV2
Optical-disc RL11678-OP-008
Buy Now Pay Later, undated
Box AV2
Optical-disc RL11678-OP-009
Dunkin Donuts, 2007

Bacon Lovers Supreme Omelet; J. Dupri Doesn't Give Customer a Ticket; WAGA Atlanta

Box AV2
Optical-disc RL11678-OP-010
Emory, Sears presentation, undated
Box AV2
Optical-disc RL11678-OP-011
Exit video; Last Two Dollars; 2:00, 2015
Box AV2
Optical-disc RL11678-OP-012
McDonald's: 4 track demo roughs, 2003

Includes: Lunch Time Jigg; Good Stuff; Big Mac

Box AV2
Optical-disc RL11678-OP-013
McDonald's: Presentation tracks, 2003

Includes: Dixie Chickens; I'm Lovin' It; Spice It Up; Me and the Guys; Morning Sunrise; Love Song; Lunch Time Jigg; Rock Star Wannabe; Why I'm Lovin' It; Triathlon; Classical; Lil' Jack; Mac Matrix

Box AV2
Optical-disc RL11678-OP-014
Paul D. Schrage Award, 2011

Tom Burrell, Marketing Excellence Lifetime Achievement Award

Box AV2
Optical-disc RL11678-OP-015
Sears Diversity Days, undated
Box AV2
Optical-disc RL11678-OP-016
Tide: Nostalgia/Dad :30, 2010
Box AV2
Optical-disc RL11678-OP-017
Tom Burrrell interview, Library of Congress, undated
Box AV2
Optical-disc RL11678-OP-018
Tom Burrell old chapters disc 1, undated
Box AV2
Optical-disc RL11678-OP-019
Tom Burrell old chapters disc 2, undated
Box AV2
Optical-disc RL11678-OP-020
Tom Burrell--One on one with 2012 New York Festivals Hall of Fame Inductee, 2012
Box AV2
Optical-disc RL11678-OP-021
Toyota Rav4 QuickTimes: Good Day :30; The Journey :30, 2011
Box AV2
Optical-disc RL11678-OP-022
Tribute video 1--Oprah, 2:20, 2015
Box AV2
Optical-disc RL11678-OP-023
Tribute video 2--Susan Taylor, 2:11, 2015
Box AV2
Optical-disc RL11678-OP-024
Tribute video 3--Roland Burris, 2:16, 2015
Box AV2
Optical-disc RL11678-OP-025
Tribute video 4--Rose/Farrakhan, 1:54, 2015
Box AV2
Optical-disc RL11678-OP-026
Video birthday greeting, Rev. Jesse L. Jackson Sr., 2015
Box AV2
Optical-disc RL11678-OP-027
Burrell exhibit at MBA, 1995
Box AV2
Disk RL11678-FL3-001
Mobil frame 1, undated
Box AV2
Disk RL11678-FL3-002
Mobil frame 2, undated
Box AV2
Disk RL11678-FL3-003
Coca-Cola, Sprite, stills, tiff files, 1997
Box AV2
Disk RL11678-FL5-001
Evelyn Burrell centennial birthday slideshow (Powerpoint), 2015
Box AV2
Disk RL11678-USB-001
 

Historical Note

Thomas J. Burrell is a Chicago-based advertising executive who started his own advertising agency, Burrell Communications, in 1971.

Born 1939, Chicago; BA English, Roosevelt University 1962; copywriter: Wade Advertising 1960-1964, Leo Burnett 1964-1967, Foote Cone Belding 1967-1968; copy supervisor, Needham Harper Steers 1968-1971; cofounded Burrell McBain agency 1971 with Emmett McBain (change to Burrell Communications 1974); merger with Publicis 2000; Albert Lasker lifetime achievement award 1986; AAF Hall of Fame 2005; published Brainwashed 2010.

Related Material

Related materials may be found in the following Hartman Center collections:

Archie Boston papers;

Douglass Alligood papers;

Roy Eaton papers;

John Benjamin Harris Papers;

African American history marketing and promotional posters;

J. Walter Thompson Company. Competitive advertisements;

J. Walter Thompson Company. Corporation Vertical Files;

J. Walter Thompson Company. New York Office. Research Department Records


Click to find related materials at Duke University Libraries.

Provenance

The Tom Burrell papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2018.

Processing Information

Processed by Kasia Stempniak, May 2019

Accessions described in this collection guide: 2019-0136, 2018-0143