Guide to the Cohama Cravats promotional materials, 1940-1941 and undated
Cohama is a trademark of United Merchants and Manufacturers, Inc., a textile firm founded in 1912 in New York as Cohn-Hall-Marx. Consists of bound sales and promotional presentations and guides for local retail advertising. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Collection Number
- Cohama Cravats promotional materials
- 1.5 Linear Feet
- David M. Rubenstein Rare Book & Manuscript Library
- Materials in English
Consists of bound sales and promotional presentations and guides for local retail advertising. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
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How to Cite
[Identification of item], Cohama Cravats promotional materials, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
Founded in New York as Cohn-Hall-Marx, a textile converter. Merged with other firms as United Merchants and Manufacturers 1928, acquiring textile mills and factories in South Carolina, Connecticut and Massachusetts. Acquired and then merged several clothing chains to form the discount retail chain Robert Hall in 1948. Victoria Creations, a costume jewelry manufacturer, was established as a subsidiary in 1962.
Related materials may be found in the following Hartman Center collections: American Catalin Corporation Salesman's Sample Book; Arlie Slabaugh Collection of Direct Marketing Literature; Coca-Cola Star Salesman Kit; General Outdoor Advertising Company Plan Books; Popsicle Advertising Campaign Collection.
Click to find related materials at Duke University Libraries.
The Cohama Cravats promotional materials were received by the David M. Rubenstein Rare Book & Manuscript Library as a purchase in 2016.
Processed by Richard Collier, September 2016
Accessions described in this collection guide: 2016-0252