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Guide to the Cohama Cravats promotional materials, 1940-1941 and undated

Summary

Cohama is a trademark of United Merchants and Manufacturers, Inc., a textile firm founded in 1912 in New York as Cohn-Hall-Marx. Consists of bound sales and promotional presentations and guides for local retail advertising. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection Details

Collection Number
RL.11299
Title
Cohama Cravats promotional materials
Date
1940-1941
Extent
1.5 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English

Collection Overview

Consists of bound sales and promotional presentations and guides for local retail advertising. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

More Biographical / Historical Info

Arrangement

Arranged alphabetically.

Using These Materials

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warning Access to the Collection

Collection is open for research.

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warning Use & Permissions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], Cohama Cravats promotional materials, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

Cohama Cravats, America's Neckwear Nobility in Nationally Advertised and Labelled Ties Retailing at $1, undated
Box 1
Cohama Cravats Supplies the Missing Ingredient in Neckwear Selling, 1941
Box 1
Everglaze Marketing Division, Now Ties that Let You Clean Up Too (Chemstrand Corporation's Ban-Lon), undated
Box 1
Perpetual Promotion in Cohama Cravats for Fall 1941, 1941
Box 1
Presenting the Cohama Cravat Plan, 1940
Box 1
 

Historical Note

Founded in New York as Cohn-Hall-Marx, a textile converter. Merged with other firms as United Merchants and Manufacturers 1928, acquiring textile mills and factories in South Carolina, Connecticut and Massachusetts. Acquired and then merged several clothing chains to form the discount retail chain Robert Hall in 1948. Victoria Creations, a costume jewelry manufacturer, was established as a subsidiary in 1962.

Related Material

Related materials may be found in the following Hartman Center collections: American Catalin Corporation Salesman's Sample Book; Arlie Slabaugh Collection of Direct Marketing Literature; Coca-Cola Star Salesman Kit; General Outdoor Advertising Company Plan Books; Popsicle Advertising Campaign Collection.


Click to find related materials at Duke University Libraries.

Provenance

The Cohama Cravats promotional materials were received by the David M. Rubenstein Rare Book & Manuscript Library as a purchase in 2016.

Processing Information

Processed by Richard Collier, September 2016

Accessions described in this collection guide: 2016-0252