Consumer Reports. Leland Gordon papers, 1931-1987 and undated

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Summary

Creator:
Consumer Reports (Firm)
Abstract:
Consumer Reports is a product testing and consumer advocacy nonprofit organization based in Yonkers, N.Y., founded in 1936. Leland Gordon was Professor of economics at Denison University who served on the Board of Directors of Consumers Union from 1942-1949. The Leland Gordon papers include correspondence, manuscript of papers and book chapter drafts for Economics for Consumers, conference proceedings and other printed materials. Topics include consumer education and protection, consumption, economic aspects of burial and funeral practices, packaging and labeling of products, weights and measures, and World War II-era wartime economies. Institutions represented in the collection include Denison University, the National Council of Churches, Office of Price Administration, and Stephens College. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
1.2 Linear Feet
Language:
Materials in English
Collection ID:
RL.11812

Background

Scope and content:

The Leland Gordon papers include correspondence, manuscript of papers and book chapter drafts for Economics for Consumers, conference proceedings and other printed materials. Topics include consumer education and protection, consumption, economic aspects of burial and funeral practices, packaging and labeling of products, weights and measures, and World War II-era wartime economies. Institutions represented in the collection include Denison University, the National Council of Churches, Office of Price Administration, and Stephens College.

Biographical / historical:

Consumer Reports is a product testing and consumer advocacy nonprofit organization based in Yonkers, N.Y., founded in 1936. Leland Gordon was Professor of economics at Denison University who served on the Board of Directors of Consumers Union from 1942-1949.

Leland James Gordon was born in 1897 in Minnesota. He attended the University of Pennsylvania's Wharton School and received a doctorate in 1928. Gordon was professor of economics at Denison University (1931-1963) where he founded the Weights and Measures Research Center in 1955. He served on the Consumers Union's National Advisory Committee from 1940 and on the Board of Directors from 1942-1949, resigning during a dispute over the direction of the organization. Gordon wrote a textbook on consumer economics, Economics for Consumers (1939) which remained in print for seven editions. Gordon died in 1982.

Acquisition information:
The Consumer Reports. Leland Gordon papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2019.
Processing information:

Processed by Richard Collier, Feb. 2020;

Accessions described in this collection guide: 2019-0130

Arrangement:

Organized into the following series: Personal and Professional Files; Economics for Consumers

Rules or conventions:
Describing Archives: A Content Standard

Contents

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Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], Consumer Reports. Leland Gordon papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

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https://idn.duke.edu/ark:/87924/m1r61j