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Guide to the Falls City Brewing Company photograph album, approximately 1934.

Summary

Brewing company founded in 1905 in Louisville, Ky. Collection consists of an album of 9 black-and-white photographs that depict a range of promotional activities for Falls City Beer brands. Photographs show radio programming; print and outdoor advertising; billboards, electrical and neon signs and bar displays; packaging designs; paraphernalia including bottle openers, lamps and coasters and other promotional and merchandising materials. Ads depict aspects of the brewing facility, the Falls City ram as well as caricatures of African Americans in the advertising. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection Details

Collection Number
RL.11601
Title
Falls City Brewing Company photograph album
Extent
1.0 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English

Collection Overview

Collection consists of an album of 9 black-and-white photographs that depict a range of promotional activities for Falls City Beer brands. Photographs show radio programming; print and outdoor advertising; billboards, electrical and neon signs and bar displays; packaging designs; paraphernalia including bottle openers, lamps and coasters and other promotional and merchandising materials. Ads depict aspects of the brewing facility, the Falls City ram as well as caricatures of African Americans in the advertising. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

More Biographical / Historical Info

Using These Materials

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warning Access to the Collection

Collection is open for research.

warning Use & Permissions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], Falls City Brewing Company photograph album, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

Photograph album, approximately 1934
Box 1
 

Historical Note

Brewing company founded in 1905 in Louisville, Ky. Brewing operations ceased 1919 and production shifted to soft drinks during Prohibition. Brewing resumed 1933 and beer recipe gradually shifted to accommodate national tastes for corporate lagers. Produced Billy Beer 1977-1978 in honor of President Jimmy Carter's brother Billy. Ceased operations 1978. Brand revived in 2010 as a craft brewer.

Related Material

Related materials may be found in the following Hartman Center collections:

Henry Haberman papers;

Jim Varney Collection of Advertising;

Outdoor Advertising Association of America Poster Designs;

R.C. Maxwell Company records;

Strobridge Lithographing Company Advertisements


Click to find related materials at Duke University Libraries.

Provenance

The Falls City Brewing Company photograph album was received by the David M. Rubenstein Rare Book & Manuscript Library as a purchase in 2016.

Processing Information

Processed by Richard Collier, Feb. 2018;

Accessions described in this collection guide: 2016-0071