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Guide to the Richard Finkel Associates records, 1946-1987 and undated

Summary

Advertising executive based in Seattle, Washington; specialist in newspaper advice columns and cartoon advertisements. Collection includes clip art, cartoon and comic designs, advertising copy, print advertisements and other largely humorous printed materials that feature advertising characters, limericks, "do it yourself" hints and advice columns, and fact- and quiz-based promotional copy. Newspaper advertising services were primarily directed at local businesses including apparel and shoe stores, appliances and home furnishings, automotive dealerships and service firms; hardware stores, hotels and restaurants, insurance and real estate companies, sporting goods and travel agencies primarily in the Pacific Northwest and Canada. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection Details

Collection Number
RL.11675
Title
Richard Finkel Associates records
Date
1946-1987 and undated
Extent
15.0 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English

Collection Overview

Advertising executive based in Seattle, Washington; specialist in newspaper advice columns and cartoon advertisements. Collection includes clip art, cartoon and comic designs, advertising copy, print advertisements and other largely humorous printed materials that feature advertising characters, limericks, "do it yourself" hints and advice columns, and fact- and quiz-based promotional copy. Newspaper advertising services were primarily directed at local businesses including apparel and shoe stores, appliances and home furnishings, automotive dealerships and service firms; hardware stores, hotels and restaurants, insurance and real estate companies, sporting goods and travel agencies primarily in the Pacific Northwest and Canada. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

More Biographical / Historical Info

Arrangement

Organized into the following series: General Files; Copy Drafts, Cartoons, and Punch Lines; Local Newspaper Attraction Series; Offset Print Blocks; Printed Material; Sample Sets; Scrapbook Pages; and Special Rewrites.

Using These Materials

A majority of collections are stored off site and must be requested at least 2 full business days in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access to the Collection

Collection is open for research.

warning Use & Permissions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], Richard Finkel Associates records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

Business cards and tags, undated
(1 folder)
Box 1
Clients/contacts business cards, undated
Box 1
Correspondence and testimonials, 1979-1981
Box 1
Inventory lists, 1975-1982
Box 1
Letterhead, stationery, undated
Box 1
Panorama Features--Advertising, brochures, etc., undated
Box 1
Panorama Features--Cartoon samples by series on microfiche, undated
Box 1
Panorama Features--Presentation flip book, undated
Box 1
Panorama Features--Promotional scrapbook, 1979-1980
Box 1
Richard Finkel resume, biographical sketches, undated
Box 1
Richard Finkel Advertising--Samples of advertising copy, 1946-1953 and undated
Box 1
Sample advertising, notes, etc., 1975 and undated
Box 1
ABC of Beauty, undated
Box 2
Advertising sketch, undated
Box 24
Advertising cartoons, undated
Box 2
Advertising cartoons, undated
Box 24
Advertising cartoons, comics, limericks, undated
Box 2
Advertising examples--Apparel, undated
Box 2
Advertising examples--Appliance stores, undated
Box 2
Advertising examples--Automotive, undated
Box 2
Advertising examples--Drug stores, undated
Box 2
Advertising examples--Fashion Tips from Jan, undated
Box 23
Advertising examples--Hotels, undated
Box 2
Advertising examples--Insurance and real estate, undated
Box 2
Advertising examples--Miscellaneous, undated
Box 2
Advertising examples--Restaurants, undated
Box 2
Advertising examples--Shoe stores (English and French), undated
Box 2
Advertising examples--Sporting goods, undated
Box 2
Advertising ideas sample sets by product category, undated
Box 2
Automotive advertising cartoons, undated
Box 2
Automotive advertising cartoons, undated
Box 23
Bath, plumbers, undated
Box 2
Becky's Corner (Consumer advice), undated
Box 2
Camera and You/Camera Tips, undated
Box 2
Camera columns (contents of album), undated
Box 2
Car columns, undated
Box 2
Carpet Care Tips, undated
Box 2
Charm Chat, undated
Box 2
Charm Chat and other related columns, undated

Includes Beauty Hilights; Your Beauty Is My Business; Fashion Focus; Women's Fashion Tips

Box 2
Classified advertisement cartoons (Ad Laffs), undated
Box 2
Clip art samples, undated
Box 2
Cowboy series, undated
Box 2
Decorating Tips, undated
Box 2
Do It Yourself series, undated
Box 2
Dry cleaning, undated
Box 2
Editorial advertising, newspaper column advertising, undated
Box 2
Facts of Life/Facts By (your name), undated
Box 2
Facts of Life/Facts By (your name), undated
Box 23
Financial Tips, undated
Box 2
Flower Lore (Say It with Flowers), undated
Box 2
Food Facts (Food for Thought), undated
Box 2
Footwear (Foot Notes, Harry the Shoe Man), undated
Box 2
Gardener's Corner, undated
Box 2
Headline advertising, undated
Box 2
Helpful Hints, undated
Box 2
Henry, undated
Box 2
Hollywood Hannah, undated
Box 2
House plants, undated
Box 2
How's Your IQ?, undated
Box 2
Insurance, undated
Box 3
Insurance--Cartoons, undated
Box 3
Insurance--Extended Coverage, undated
Box 3
Insurance--Quotes, undated
Box 3
Insurance--Suzie series, undated
Box 3
Jewelry, jewelers, undated
Box 3
Josephine, undated
Box 3
Josephine, undated
Box 23
Laff Lines, undated
Box 3
Laff Lines, undated
Box 23
Last Laugh, undated
Box 3
Last Laugh, undated
Box 23
Linoleum Sam, undated
Box 3
Little Ads, undated
Box 3
Little George, undated
Box 3
Little George, undated
Box 23
Little Gordon, undated
Box 3
Men's fashion, undated
Box 3
Menuettes, undated
Box 3
Menuettes, Miles of Smiles, undated
Box 23
Musical Notes, undated
Box 3
Nationalities, undated
Box 3
Nationalities, undated
Box 23
New real estate cartoon series, undated
Box 3
New Travel Reporter, undated
Box 3
Occupations, undated
Box 3
Occupations, undated
Box 23
Oozoo, undated
Box 3
Paint and wallpaper, undated
Box 3
Pets: Fact and Fancy, undated
Box 3
Pharmacy Facts, undated
Box 23
Pharmacy Health Tips, undated
Box 3
Pharmacy Reporter, undated
Box 3
Pharmacy Reporter, undated
Box 23
Quotations, undated
Box 3
Real estate, undated
(2 folders)
Box 3
Real estate, undated
(2 folders)
Box 23
Real Estate Q&A, undated
Box 3
Recipe of the Week, undated
Box 3
Safe and Sound, undated
Box 3
Sally Forth, undated
Box 3
Sally Forth, undated
Box 23
Sewing series, undated
Box 3
Short Circuit, undated
Box 3
Short Circuit, undated
Box 23
Silhouettes (Small ads for drug stores), undated
Box 23
Sports Facts/Sports Quiz, undated
Box 3
Steppin' Out, undated
Box 3
Steppin' Out, undated
Box 23
Thrill Her, undated
Box 3
Tips from (your name), undated
Box 3
Toilet cartoons, undated
Box 3
Travel Advisor, undated
Box 3
Travel cartoons, undated
Box 3
Travel cartoons, undated
Box 23
Travel Reporter, undated
Box 3
Travel Reporter, undated
Box 23
Wallpaper, undated
Box 3
Weekly Health Tips, undated
Box 3
Weekly Tip, undated
Box 3
What Is It?, undated
Box 3
Window Treatments, undated
Box 3
Would You Believe It?, undated
Box 3
Yes Sir series, undated
Box 3
Yes Sir series, undated
Box 23
A New Approach--A Newspaper Column, undated
Box 4
Audio and Stereo Facts, undated
Box 4
Automobile Limericks, undated
Box 4
Better Language, undated
Box 4
Bible-related, undated
(2 folders)
Box 4
Brad Breezy, undated
Box 4
Camera Comments, undated
Box 4
Camera Tips, undated
Box 4
Car Care, undated
(2 folders)
Box 4
Carpet Care Tips, undated
Box 4
Charm Chat, undated
Box 4
Charm Chat and other related columns, undated
(2 folders)

Includes ABC of Beauty; Josephine; Little George; Cartoons; Sally Forth; Occupations; Drawings (What Is It?)

Box 4
Clip art--Canadian, undated
Box 4
Clip art--Canadian; Headlines; Furniture; Women, undated
Box 5
Clip art--Furniture, undated
Box 5
Clip art--Headlines for Special Occastions; Women; Furniture, undated
Box 5
Clip art--Women, undated
Box 5
Cowboy series, undated
Box 5
Decorating Questions and Answers, undated
Box 5
Decorating Tips, undated
Box 5
Do It Yourself series, undated
Box 5
Do It Yourself/Helpful Hints, undated
Box 5
Dress for Success, undated
Box 5
Dress for Success/Dress to Win, undated
Box 22
Facts of Life, undated
Box 5
Fashion Tips, undated
Box 5
Flower Lore (Say It with Flowers), undated
Box 5
Food Facts (Food for Thought), undated
Box 5
Gardener's Corner, undated
(2 folders)

Includes Houseplants; Pets: Fact and Fancy

Box 5
Gardening, undated
Box 6
Headlines clip art, undated
(2 folders)
Box 6
Helpful Hints, undated
Box 6
House plants, undated
Box 6
How's Your IQ?, undated
Box 6
Insurance cartoons, undated
(2 folders)
Box 6
Insurance headlines, undated
Box 6
Insurance/How's Your IQ?, undated
Box 6
Jewelry (An Expert Talks About)/Tips From Your Jeweler, undated
(2 folders)
Box 6
Laff Lines, undated
Box 6
Language, undated
Box 6
Last Laugh, undated
Box 6
Let's Talk Dry Cleaning, undated
Box 6
Man About Town (A Man's Opinion), undated
Box 6
Men/Menuettes/Steppin' Out/Laff Lines, undated
Box 6
Men's Fashion Notes, undated
Box 7
Menuettes, undated
(2 folders)
Box 7
Miles of Smiles, undated
(2 folders)
Box 7
Nationalities, undated
Box 7
New Real Estate Q&A, undated
Box 7
Oozoo, undated
Box 7
Pharmacy cartoons, undated
Box 7
Pharmacy Reporter, undated
Box 7
Real estate, undated
Box 7
Real estate cartoons, undated
Box 7
Real estate columns, undated
(3 folders)

Includes Real Estate Q&A; Illustrated; Headlines; Children; Insurance cartoons

Box 7
Real Estate Q&A, undated
Box 7
Safe 'n Sound, undated
Box 7
Sewing columns, undated

Includes Needle Notes; Sewing Tips

Box 7
Short Circuit, undated
Box 8
Short Circuit/Facts of Life, undated
Box 8
Short Circuit/Facts of Life/Linoleum Sam, undated
Box 8
Silhouettes (Small ads for drug stores), undated
Box 8
Smart Sayings, undated
Box 8
Sports Quiz, undated
Box 8
Sports Quiz/Language/Oozoo/Smart Sayings, undated
Box 8
Steppin' Out, undated
Box 8
Suzie Says, undated
Box 8
Travel cartoons, undated
Box 8
Travel Reporter, undated
Box 8
Wallpaper, undated
Box 8
Weekly Health Tips, undated
(2 folders)
Box 8
Weekly Tip (A Man's Opinion), undated
Box 8
Women's columns, undated

Includes Women's Fashion Tips; Fashion Focus; Fashion Tips; Dress to Win

Box 22
Women's shops (Charm Chat), undated
Box 8
Would You Believe It?, undated
Box 9
Yes Sir series, undated
(3 folders)

Includes Miles of Smiles; Car Talk; Steer This

Box 9
Josephine, undated
Box 10
Miscellaneous, undated
Box 10
Miscellaneous, undated
Box 24
Pharmacy Reporter, undated
Box 10
Travel Reporter, undated
Box 10
Alaska Airlines brochure, 1981
Box 11
American Express Gold Card direct mail, 1986
Box 11
American Gem Society roster 1979-1980, 1979
Box 11
Arlington (Wash.) Times rate card, 1986
Box 11
Artcraft Features promotional booklet, undated
Box 11
Buyer's Market Want Ads, 1986
Box 23
Classified International Advertising Services booklets: Automotive; CAM (Classified Advertising Manager); Telemarketing, 1987
Box 11
Classified International Advertising Services--Go for the Green in Classified clip art and layout book, 1987
Box 24
Dynamic Graphics Inc.--Clipper/PMS service brochure/catalog, 1986-1987
Box 11
Fortune Magazine--In Advertising, As in Journalism, Cartoons the Most Effective Means of Putting Across Ideas, undated
Box 11
Herald (Snohomish County, Wash.) rate card, 1986-1987
Box 11
Homes Magazine examples, 1981
Box 11
Issaquah (Wash.) Press rate card, 1986
Box 11
John Bartholomew and Son--Historical Map of England and Wales, 1971
Box 11
Metro Associated Services--A.D. in Action, 1987
Box 11
Metro Associated Services--Metro's Plus Business, 1987
Box 11
Metro Newspaper Service--Advertising layout idea book, 1987
Box 24
Multi-Ad Services--Kwikee Ad-Builder Mini Book, 1987
Box 11
Multi-Ad Services--Services for Manufacturers, 1984
Box 11
National Systems-Ad Ideas--Appliance Stores, 1986
Box 23
North Snohomish County Express Shopper rate card, undated
Box 11
Pemco Insurance--The Shield no. 6 newsletter, 1986
Box 11
Print Media Service--Special Trial Issue advertising layout ideas, 1985
Box 24
Purdy Painting Tools--The Ten Commandments of Brush Care, Usage, and Value, undated
Box 11
Retail Ad Week, 1987
Box 23
Retail Reporting Bureau--Retail Ad Week direct mail, undated
Box 11
Retail Reporting Bureau--Retailing Library direct mail, undated
Box 11
Safeco Title Insurance brochure (Pink Panther cartoon), 1979
Box 11
SCAN (Selective Classified Advertising for Newspapers) direct mail, 1987
Box 11
SCW Services--Advertising Idea Book, 1987
Box 24
SCW Services--Bride's World, 1986
Box 23
SCW Services--Pet Care, 1986
Box 23
SCW Services--Timely Topics, 1987
Box 23
SCW Services miscellaneous (Quik-Art, clip art library offers), 1987
Box 11
Seattle Water Department--Water Conservation Kit direct mail, undated
Box 11
Skagit Valley Herald advertising supplement--Skagit Valley in Bloom, 1987
Box 23
Warehouse Shoe Outlet flyer, 1986
Box 11
ABC of Beauty, undated
Box 11
Answers to 10 Tough Painting Questions, undated
Box 11
Automobile Limericks, undated
Box 11
Better in Every Language, undated
Box 11
Camera Tips, undated
Box 11
Car Care columns, undated
Box 11
Car Care Tips, undated
Box 11
Carpet Care Tips, undated
Box 11
Cartoons, undated
Box 11
Charm Chat, undated
Box 11
Clip art, undated
Box 11
Clip art--Furniture, undated
Box 11
Clip art--Headlines for Special Occastions, undated
Box 11
Clip art--Women/Fashion, undated
Box 11
Decorating Tips, undated
Box 11
Do It Yourself, undated
(2 folders)
Box 11
Do You Remember?, undated
Box 11
Dry cleaning, undated
Box 11
Facts of Life 1-52, undated
Box 12
Fashion Tips, undated
Box 12
Financial Tips, undated
Box 12
Gardener's Corner, undated
Box 12
Hair care copy, undated
Box 12
Headlines, undated
Box 12
Headlines--Insurance, undated
Box 12
Headlines--Real estate, undated
Box 12
Helpful Hints, undated
Box 12
Humor, undated
Box 12
Insurance--Cartoons, undated
Box 12
Insurance--Suzie series, undated
Box 12
Jewelry, undated

Series A: An Expert Talks About; Series B: Tips from Your Jeweler

Box 12
Josephine, undated
Box 12
Laff Lines, undated
Box 12
Last Laugh, undated
Box 12
Little George, undated
Box 12
Man About Town (A Man's Opinion), undated
Box 12
Menuettes, undated
Box 12
Miles of Smiles, undated
Box 12
Nationalities, undated
Box 12
New headlines--General 1-52, undated
Box 12
New real estate columns, undated
Box 12
New real estate Q&A 1-105, undated
Box 12
New Steppin' Out series 1-52, undated
Box 12
Occupations, undated
Box 12
Oozoo, undated
Box 12
Pharmacy Reporter, undated
Box 12
Real estate, undated
Box 12
Real estate columns, undated
Box 12
Real estate headlines, undated
Box 13
Real estate limericks, undated
Box 13
Real Estate Q&A, undated
Box 13
Sally Forth, undated
Box 13
Short Circuits, undated
Box 13
Silhouettes (Small ads for drug stores), undated
Box 13
Smart Sayings, undated
Box 13
Sports Quiz 1-52, undated
Box 13
Steppin' Out, undated
Box 13
Tips from Your Jeweler, undated
Box 13
Travel cartoons, undated
Box 13
Travel Reporter, undated
Box 13
Weekly Health Tips, undated
Box 13
What Is It?, undated
Box 13
What's New in Real Estate?, undated
Box 13
Windows and draperies, undated
Box 13
Women's Fashion Tips, undated
Box 13
Yes Sir series, undated
Box 13
Abrams Chevrolet (Wash.), undated
Box 13
Advance TV and Stereo (Winnipeg), undated
Box 13
Almvig's (Seattle), undated
Box 13
Bank of Arlington (Wash.), undated
Box 13
Bessey's Electric Service (Wash.), undated
Box 13
Bothell Appliance and TV (Wash.), undated
Box 13
Butcher restaurants (Wash.), undated
Box 13
Canasco Bonham Insurance (Canada), undated
Box 13
Creswell Electric (Oregon), undated
Box 13
Garber Buick (Michigan), undated
Box 13
Garber Shoe Stores, undated
Box 13
Gordon's Auto Parts (Wash.), undated
Box 13
H&H Shoes (Wash.), undated
Box 13
Hainstock Men's Wear (Canada), undated
Box 13
Headlines--Insurance and real estate, undated
Box 13
Headlines--Two Extra, undated
Box 13
Hub Electric (Canada), undated
Box 13
Last Laughs--Men's shoes, undated
Box 13
Lusk Brake and Alignment Service (Wash.), undated
Box 13
Macie's Boot and Western Wear, undated
Box 13
Mackay Forest Products (Canada), undated
Box 13
Morgan's (Calif.), undated
Box 13
Morse Motors, undated
Box 13
Neepawa Ford Mercury (Canada), undated
Box 13
Nelson Office Machines (Wash.), undated
Box 13
Oceanair (Canada), undated
Box 13
People's Motors (Iowa), undated
Box 13
R.H. Davis & Co. (Canada), undated
Box 13
Rock Island Tape Centre (Canada), undated
Box 13
Seally's Shoes, undated
Box 13
Theodore's shoe stores, undated
Box 13
Tire shop, undated
Box 13
Valley Stationers (Canada), undated
Box 13
Vanessa Fashion Shoes (Canada), undated
Box 13
Vern Jeffreys (Aqua-Epoxy), undated
Box 13
Walser Travel Service, undated
Box 13
World Travel Service, undated
Box 13
Yould's (Canada), undated
Box 13
Automotive, undated
Box 14
Cartoon advertising, undated
Box 14
Cartoon advertising, undated
(2 folders)
Box 24
Customer relations/Public relations advertising, undated
Box 15
Do It Yourself, undated
Box 16
Facts/Facts of Life, undated
Box 17
Fashion and jewelry, undated
Box 17
Gardening--Gardener's Corner, undated
Box 17
Hair care and beauty salons, schools, undated
Box 18
Headline advertising, undated
Box 18
Helpful Hints, undated
Box 18
Insurance, undated
Box 19
Music columns, undated
Box 19
Newspaper columns--Do You Remember, undated
Box 19
Real estate, undated
Box 20
Restaurants and hotels, undated
Box 19
Sally Forth, undated
Box 19
Shoe stores, undated
Box 19
Sports Quiz, undated
Box 19
Travel/Travel Tips/Travel Reporter, undated
Box 21
 

Historical Note

Advertising executive based in Seattle, Washington; specialist in newspaper advice columns and cartoon advertisements.

Born 1918, Vancouver, Canada. 1936: Writer, Canadian Publishing Company. 1939: Advertising, Vancouver News-Herald. 1939-1941: Free-lance advertising copy writer; radio news program, CKMO; Sales representative, Malva Mfg. (food products). 1941-1945: Public relations and radio programming, Royal Canadian Air Force. 1946: Copy writer and account planning, Stewart-Lovick Ltd. advertising agency; Junior Chamber of Commerce, Vancouver. 1947: Advertising manager, Campbell Motors car dealership. 1948: Sales partner in an automobile dealership network. 1949: Moved to the United States; Promotion Manager, California Farmer magazine, San Francisco. 1952: Open Richard Finkel Advertising agency, Seattle. 1955-1962: Artcraft Features, a newspaper syndicate service. 1964: Territory Manager, Warner-Lambert Company (Richard Hudnut, Lactona product lines). 1970: Artcraft Features renamed Panorama Features as a joint enterprise between Richard Finkel & Associates, Richards & Roberts; and Lanson-Brooks agencies. Panorama eventually acquired by BBDO.

Related Material

Related materials may be found in the following Hartman Center collections:

J. Walter Thompson Company. Bertram Metter papers;

J. Walter Thompson Company. Domestic Advertisements;

Jim Brown papers;

John W. Crawford papers;

Leo Bogart papers;

Wright H. Everett papers.


Click to find related materials at Duke University Libraries.

Provenance

The Richard Finkel Associates records were received by the David M. Rubenstein Rare Book & Manuscript Library as a purchase in 2005.

Processing Information

Processed by Richard Collier, Oct. 2018;

Accessions described in this collection guide: 2005-0052