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Guide to the French Advertising Display Binders, 1950s-1960s

Summary

Three binders of black-and-white and color photographs of a variety of products and services available in mid-20th century France. Photographs largely depict packaging and point-of-sale displays with some photographs of retail spaces and trade show displays. No explanatory text accompanies the photographs. Creator of the binders is unknown; however there are photographs showing a Publicis exhibit or office display. Product types depicted include alcoholic and non-alcoholic beverages (beer and liqueurs), Cigarettes, cosmetics and toilet preparations including feminine hygiene, food, household appliances, non-prescription drugs and remedies, and transportation. Companies represented include Boeing, Buitoni, Chesebrough-Pond's, Cinzano, Coca-Cola, Colgate-Palmolive, Evian (Danone), Frigeco, Frigidaire, Gillette, Gitane (Imperial Tobacco), Helena Rubinstein, Kleenex (Kimberly-Clark), Maizena (Knorr), Nestle (Vittel, Nescafe), Nivea (Beiersdorf), P.J. Carroll, Parker Pen, Philips, S.C. Johnson, Tampax, Thermogene, Trans World Airlines, Unilever and Vicks. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection Details

Collection Number
RL.11584
Title
French Advertising Display Binders
Date
approximately 1950s-1960s
Creator
John W. Hartman Center for Sales, Advertising & Marketing History
Extent
2.0 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in French

Collection Overview

Three binders of black-and-white and color photographs of a variety of products and services available in mid-20th century France. Photographs largely depict packaging and point-of-sale displays with some photographs of retail spaces and trade show displays. No explanatory text accompanies the photographs. Creator of the binders is unknown; however there are photographs showing a Publicis exhibit or office display. Product types depicted include alcoholic and non-alcoholic beverages (beer and liqueurs), Cigarettes, cosmetics and toilet preparations including feminine hygiene, food, household appliances, non-prescription drugs and remedies, and transportation. Companies represented include Boeing, Buitoni, Chesebrough-Pond's, Cinzano, Coca-Cola, Colgate-Palmolive, Evian (Danone), Frigeco, Frigidaire, Gillette, Gitane (Imperial Tobacco), Helena Rubinstein, Kleenex (Kimberly-Clark), Maizena (Knorr), Nestle (Vittel, Nescafe), Nivea (Beiersdorf), P.J. Carroll, Parker Pen, Philips, S.C. Johnson, Tampax, Thermogene, Trans World Airlines, Unilever and Vicks. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Using These Materials

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Collection is open for research.

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The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], French Advertising Display Binders, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

Volume I, 1950s-1960s

Primarily includes photographs of cosmetics and toiletries, food, alcoholic beverages, non-alcoholic beverages, cigarettes

Box 1
Volume II, 1950s-1960s

Primarily includes photographs of food and beverages, alcoholic beverages, nonprescription drugs, cosmetics and toiletries

Box 2
Volume III, 1950s-1960s

Includes photographs of retail and trade show displays, household appliances, Publicis, cigarettes, non-prescription drugs, alcholic beverages, cosmetics and toiletries

Box 3
 

Related Material

Related materials may be found in the following Hartman Center collections:

J. Walter Thompson Company. Advertising Vertical File;

J. Walter Thompson Company. Competitive Advertisements;

J. Walter Thompson Company. International Advertisements


Click to find related materials at Duke University Libraries.

Provenance

The French Advertising Display Binders were received by the David M. Rubenstein Rare Book & Manuscript Library as a purchase in 2018.

Processing Information

Processed by Richard Collier, Jan. 2018;

Accessions described in this collection guide: 2018-0005