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Guide to the William Golden Papers, 1911-1970

Summary

Graphic artist and Creative Director at CBS Radio and Television divisions. Creator of the CBS "eye" logo and corporate typography.

Collection Details

Collection Number
RL.11001
Title
William Golden papers
Date
1911-1970
Extent
15 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English

Collection Overview

Primarily print advertisements, pamphlets and brochures, corporate publications and other printed materials, personal correspondence, design work and other materials that document Golden's career in advertising and graphic design at CBS Radio and Television. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

More Biographical / Historical Info

Arrangement

Organized into the following series: Advertising and Design; Advertising; CBS Corporate Files; Personal Files; Publications and printed materials; and Large Format Materials.

Using These Materials

A majority of collections are stored off site and must be requested at least 2 full business days in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access to the Collection

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48-hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use & Permissions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], William Golden Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

Advertising and Direct Mail (annual compilation),, 1951-1956
(6 folders)
Box 1
Advertising and Direct Mail (annual compilation),, 1957-1959
(4 folders)
Box 2
29,300,000 Families Move Less than an Inch,, 1941
Box 3
24 Hours a Day, undated
Box 3
A Clean Sweep for a New Broom (Lorenz Broom/Housewives Protective League), undated
Box 3
A Good Practice,, 1952
Box 3
After a Tough Trial,, 1958
Box 3
After Being First by 57%, undated
Box 3
An 18.2 Hooper (rating),, 1948
Box 3
An Inch That's Worth 4,000,000 Impressions,, 1947
Box 3
CBS station display kit,, 1941
Box 3
Don't Let 'Em Get Away,, 1951
Box 3
Hard to Keep Up With,, 1949
Box 3
Here's a Sales Counter, undated
Box 3
If It's the Biggest You Want, undated
Box 3
It's Easy Listening, Too (The Missus Goes A-Shopping), undated
Box 3
No Matter How You Look at It, undated
Box 3
No Time for Women?, undated
Box 3
On February 19 We'll Be There,, 1951
Box 3
Radio's Margaret Arlen, undated
Box 3
Rip Off the Mask!, undated
Box 3
Steady As She Goes (WEEI), undated
Box 3
Take It or Leave It (Eversharp pens and pencils), undated
Box 3
The Free Company Presents, undated
Box 3
The Main Attraction,, 1949
Box 3
The Second Most Important Thing in Radio,, circa 1947
Box 3
The Story of a Suntan Lotion Manufacturer, undated
Box 3
To Be Continued (Programming guide), undated
Box 3
Try WBT for Size!,, 1950
Box 3
Two Letters that Took 10 Years to Write, undated
Box 3
WBT Has a Good Time, undated
Box 3
WBT Now Reaches a Market,, 1950
Box 3
What's Been Hot in Chicago All Summer?, undated
Box 3
Yeah, But Can He Lift a Sales Curve? (series), undated
Box 4
Better Late than Ever, undated
Box 4
How to Keep Film Ratings Up, undated
Box 4
Momentum,, 1948
Box 4
No Place to Hide, undated
Box 4
Prewar vs. Postwar Television,, circa 1946
Box 4
Primer for Prophets,, 1958
Box 4
Programs for Profit, undated
Box 4
Speaking of Clippings, undated
Box 4
Sure, Television's Amazing (series), undated
Box 4
Television reference guide, undated
Box 4
The Motive is Money, undated
Box 4
The People's Choice, undated
Box 4
They'll Be Just,, 1955
Box 4
Things Look Good on WCBS-TV, undated
Box 4
We've got 26 Big Stars, undated
Box 4
Women!, undated
Box 4
You Ought to Be in Pictures (TV Film Sales), undated
Box 4
Print advertisements,, 1950-1956 and undated
(7 folders)
Box 4
Print advertisements--Insertion schedules,, 1952-1957
Box 4
Print advertisements--Photographs, undated
Box 4
Design--Letterhead, stationery, etc.,, 1956-1967 and undated
(10 folders)
Box 5
Administsrative directory, undated
Box 6
CBS Annual Report,, 1956
Box 6
CBS film reel labels, undated
Box 6
How to Be a Good Right Arm: Practical Hints for Secretaries, undated
Box 6
Merry Christmas, Frank Stanton,, 1955-1956
Box 6
Newspaper clippings,, 1956-1967 and undated
(2 folders)
Box 6
Press releases,, 1955
Box 6
Rate cards,, 1942-1959
Box 6
Stockholder literature,, 1939-1964
(3 folders)
Box 6
The Company You Keep (personnel guidelines),, 1958
Box 6
Awards and notices,, 1959-1970
(3 folders)
Box 7
Birth, death certificates,, 1911, 1959
Box 7
Business correspondence,, 1939-1963
Box 7
CBS Reports (transcript of interview with William Golden),, 1960
Box 7
CBS stock, pension records,, 1942-1959
Box 7
Certificate of Deposite, Bail Fund of the Civil Rights Congress of New York,, 1949
Box 7
Exhibit materials,, 1962-1964
(3 folders)
Box 7
Legal correspondence,, 1949-1961
Box 7
Memorial/Tributes,, 1959-1966 and undated
(6 folders)
Box 7
Military service,, 1942-1950
Box 7
Miscellaneous papers,, 1963-1965 and undated
(2 folders)
Box 7
Personal correspondence,, 1949-1959 and undated
(2 folders)
Box 7
Photographs, undated
(2 folders)
Box 7
Subversive organization declaration, signed with explanation by William Golden,, 1950
Box 8
Wartime correspondence,, 1942-1946 and undated
(19 folders)
Box 8
Writings, undated
(2 folders)
Box 8
AIGA Journal, Vol. IV no. 1-2, includes article "The Golden Touch" by Fritz Eichenberg, undated
Box 9
Almanack: A New Quarterly Almanack,, 1938
Box 9
Almanack: The CBS Almanack for Radio Program Makers,, 1938
Box 9
America's Greatest Sales Vehicle,, 1956
Box 9
An Analysis of Senator John W. Bricker's Report Entitled "The Network Monopoly,", 1956
Box 9
Archibald Macleish, William Paley, Edward R. Murrow: In Honor of a Man and an Idea,, 1941
Box 9
Arthur Hull Hayes, Radio and Education,, 1957
Box 9
At Year's End,, 1956
Box 9
CBS American School on the Air,, 1947
Box 9
CBS Demonstrates Full Color Television in the Radar Frequencies,, 1945
Box 9
CBS Newsfilm, undated
Box 9
Charges for Facilities and Production Services,, 1952
Box 9
Close-Up: A Picture of the Men and Methods that Make CBS Television,, 1949
(2 folders)
Box 9
Columbia Square, undated
Box 9
Columbia's RFD (Rural Free Delivery) Audience,, 1938
Box 9
Contents: 24 Hours,, 1954
Box 10
Davidson Taylor, Frances Morehouse: A March and a Dance (Letters to the New York Times),, 1942
Box 10
Follow-Up: How Creative Production Translated a Point of View about Television into an Important Success Story,, 1948
Box 10
Free Television and the American People, undated
Box 10
Forecast (series),, 1940
Box 10
Forecasts in FM and Television,, 1945
Box 10
Frank Stanton, Broadcasting in 1973,, 1948
Box 10
Frank Stanton, CBS Now and Tomorrow,, 1954
Box 10
Frank Stanton, Christian Science Monitor reprints,, 1956
Box 10
Frank Stanton, Color Television--The Way Ahead (FCC),, 1946
Box 10
Frank Stanton, Journalism by Slide Rule?,, 1959
Box 10
Frank Stanton, Press conference,, 1948
Box 10
Frank Stanton, Television and People, undated
Box 10
Frank Stanton, testimony before Senate,, 1954-1956
Box 10
Frank Stanton, The People Must Know, undated
Box 10
Frank Stanton, You and Television,, 1948
Box 10
Henry Pringle, Guard It, Cherish It, and Work for It,, 1941
Box 10
J.L. Van Volkenburg, Key to an Expanding Economy,, 1955
Box 10
J.L. Van Volkenburg, Television's Impact on American Business,, 1952
Box 10
J.L. Van Volkenburg, The Structure of Television,, 1949
Box 10
Kenneth Franklin, Broadcast Journalism in an ICBM Age,, 1957
Box 10
L. Fritz Gruber, Radio Advertising (from Graphis, in English, French and German),, 1949
Box 10
Long Shot: How a Network's Responsibility for Its Program Schedule Serves Its Audience, Its Advertisers, and Its Affiliated Stations,, circa 1958
Box 11
Louis Cowan, Television and the Arts,, 1959
Box 11
Mark Van Doren, Invitation to Learning,, 1941
Box 11
Memorandum Concerning the Statement of Richard A. Moore,, 1956
Box 11
Merle S. Jones, The Future of Television is in Your Hands,, 1959
Box 11
Merle S. Jones, The Multiple Target of Industrial Advertising,, 1957
Box 11
Mid-Century,, 1950
Box 11
More Than Meets the Eye, undated
Box 11
Neither Free Nor Equal (WCCO series on discrimination),, 1947
Box 11
Network Practices,, 1956
Box 11
Open End with David Susskind, Jack Gould, Pat Weaver,, 1959
Box 11
Opinion of Counsel and Memorandum Concerning the Applicability of Antritrust Laws to the Television Broadcast Activities of Columbia Broadcasting System, Inc.,, 1956
Box 11
Print: The Corporate Image Edition,, 1958
Box 11
Richard Hubbell, Television Programming and Production,, 1945
Box 12
Richard Salant, Statement to House Committee,, 1956
Box 12
School of the Air of the Americas,, 1942-1943
Box 12
Seems Radio is Here to Stay,, 1949
Box 12
Seventh Son--On Monday Nights at Nine,, 1941
Box 12
Sig Mickelson, Television and Public Enlightenment in a Free Society,, 1959
Box 12
Sig Mickelson, Television and the Church,, 1956
Box 12
Studio News, undated
Box 12
Sunrise Semester, undated
Box 12
Tags (a profile of U.S. Army Company G), undated
Box 12
Television Audience Research,, 1945
Box 12
Television Network (articles),, 1956
Box 12
The Actors Present "War,", 1940
Box 12
The Face of Red China,, 1958
Box 12
The Paul W. Kesten Fellowship in Advertising and Marketing (Harvard Business School),, 1957
Box 12
The Press and the People (series), undated
Box 13
The Sound of Your Life: A Record of Radio's First Generation,, 1950
Box 13
The Unique Baby, undated
Box 13
The Vice Presidency,, 1955
Box 13
Cipes Pineles Golden, Kurt Weihs, Robert Strunsky: The Visual Craft of William Golden,, 1962
Box 13
The World of Sholom Aleichem, undated
Box 13
U.S. Television Ownership by Counties,, 1953
Box 13
What Makes It Tick? (radio and automobiles),, 1941
Box 13
Who's Who in Boston (Past and Present), undated
Box 13
William Gittinger, Seems Radio is Here to Stay,, 1949
Box 13
William Paley, Radio and Its Critics,, 1948
Box 13
William Paley, Testimony Before House Committee,, 1942
Box 13
Years of Crisis: Where We Stand,, 1957-1958
Box 13
You and Alcohol,, 1946-1947
Box 13
Advertisements--CBS Radio Sales,, 1947-1951
Box 14
Advertisements--CBS Television Film Sales, undated
Box 14
Advertisements--CBS Television Spot Sales,, 1953-1954
Box 14
Advertisements--Mid-America Re-Elects a Favorite Son (KMOX),, 1948
Box 14
Advertisements--WABC Inauguration,, 1941
Box 14
Awards--American Instutite of Graphic Arts (AIGA),, 1950-1953
(3 folders)
Box 14
Awards--Direct Mail Advertising Association (DMAA),, 1947-1950
Box 14
Personal--Miscellaneous notes,, 1959
Box 14
Publication--All Those in Favor (CBS full network promotion),, 1942
Box 14
Publication--Color television promotion,, circa 1940s
Box 14
Publication--Dealer's Choice,, circa 1953
Box 14
Publication--Eye Opener: CBS Television Programming Promotion,, 1953-1954
Box 14
Publication--Films for Television,, 1953
Box 14
Publication--It Takes All Three to Catch Customers, undated
Box 14
Publication--Radio Goes to College,, 1938
(2 folders)
Box 14
Publication--Radio Sales,, 1947
Box 14
Publication--Reading Between the Lines (John Crosby, Chicago),, 1948
Box 14
Publication--Roper Counts Customers,, circa 1940
Box 14
Publication--The Power Behind the Screen, undated
Box 14
Publication--The Story of Sex on the Air in Boston,, 1947
Box 14
Advertisements, radio and television,, 1938-1954 and undated
(3 folders)
Box 15
Design--Mr. Lookit, undated
Box 15
Personal--Insurance, property and estate documents,, 1945-1960
Box 15
Photographs--Elijah D. Clark Jr. High School, undated
Box 15
Photographs--Military service,, 1940s
Box 15
Photographs--Miscellaneous,, 1952 and undated
Box 15
Publication--ADLA News,, 1959 Oct.
Box 15
Publication--August is Bigger than Illinois,, 1940
Box 15
Publication--CBS Sweeps All Network Firsts in 1940,, 1940
Box 15
Publication--Here Are the Facts,, 1947
Box 15
Publication--La Cinematographie Francaise (serial, in French),, 1938-1946
Box 15
Publication--Sports from Columbia,, 1938
Box 15
Publication--Strength--Where It Counts Most (CBS advertising presentation),, circa 1949
Box 15
Advertisements, laminated,, 1953 and undated
Box 16
Advertisements, radio,, 1938-1951
(3 folders)
Box 16
Advertisements, television,, 1948-1959 and undated
(10 folders)
Box 16
Advertisements, laminated, undated
(2 folders)
Box 17
Advertisements, radio,, 1940-1951 and undated
(7 folders)
Box 17
Advertisements, television,, 1950-1959 and undated
(8 folders)
Box 18
Advertisements, television, Harvest,, 1955
Box 18
Advertisements, television, The Magic is Built In (children and television), undated
Box 18
Advertisements, television, This Is a House (children and television), undated
Box 18
Advertisements, television, Which Way In?,, 1954
Box 18
Awards, American Institute of Graphi Arts (AIGA),, 1948-1960
(3 folders)
Box 18
Awards, Art Directors Club,, 1942-1959
(5 folders)
Box 19
Awards, Lithograhers National Association,, 1955-1956
Box 19
Awards, New York Employing Printers Association,, 1958
Box 19
Awards, Photo-Engraving Board of Trade of New York,, 1959
Box 19
Designs--logos, images, stationery, etc., undated
(5 folders)
Box 19
Publication--Crescendo: A Chronicle of Radio's Unique Power to Move People to Direct Action,, 1947
Box 19
Publication--My Eye, by William Golden, undated
Box 19
Publication--You Know What You Want,, 1948
Box 19
Advertisements, laminated, undated
(4 folders)
Box 20
Advertisements, radio, undated
(3 folders)
Box 20
Advertisements, television, undated
(2 folders)
Box 20
Advertisements, radio and television, newspaper (fragile), undated
(6 folders)
Box 21
Awards--Art Directors Club, AIGA, New York Employing Printers,, 1949-1958
Box 21
Storyboards and notes, undated
Box 21
Three-dimensional: CBS "Eye" logo coasters, undated
Box 22
Three-dimensional: Gold medallion, Art Directors Club Award for Special Merit, undated
Box 22
Three-dimensional: Society of Typographic Arts Award for Outstanding Achievement in Trademark Design,, 1964
Box 22
Three-dimensional: Charlemane the Lion hand puppet from The Morning Show,, circa 1954
Box 23
Three-dimensional: samples of cloth with CBS "eye" logo, undated
Box 23
 

Historical Note

Chronology

Date Event(s)
1911 Born, Manhattan, N.Y.
1928 Graduates from Vocational School for Boys; moves to Los Angeles and works in lithography and photoengraving.
1930s Returns to New York; works for Journal American, House & Garden
1937 CBS Radio, Promotion Department
1940 Art Director, CBS Radio
1941 Office of War Information
1943-1946 U.S. Army; works on training manual design; discharged 1946 with rank of Captain
1946 CBS Television; named Creative Director in 1951
1951 New corporate style for CBS: typography based on Didot typeface; "eye" logo symbol based on imaged from Shaker folk art
1959 Dies, New York

Separated Material

Separated Materials

A run of the serial publication "CBS Program Book" followed by "CBS Television Clients and Programs" has been removed and cataloged separately.


Click to find related materials at Duke University Libraries.

Provenance

The William Golden Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a purchase in 2014

Processing Information

Processed by: Richard Collier, Jan. 2015

Accessions described in this finding aid: 2014-0102