William Golden papers, 1911-1970

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Summary

Creator:
John W. Hartman Center for Sales, Advertising & Marketing History and Golden, William
Abstract:
Graphic artist and Creative Director at CBS Radio and Television divisions. Creator of the CBS "eye" logo and corporate typography.
Extent:
15 Linear Feet
Language:
Materials in English
Collection ID:
RL.11001

Background

Scope and content:

Primarily print advertisements, pamphlets and brochures, corporate publications and other printed materials, personal correspondence, design work and other materials that document Golden's career in advertising and graphic design at CBS Radio and Television. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Biographical / historical:
Chronology
Date Event
1911
Born, Manhattan, N.Y.
1928
Graduates from Vocational School for Boys; moves to Los Angeles and works in lithography and photoengraving.
1930s
Returns to New York; works for Journal American, House & Garden
1937
CBS Radio, Promotion Department
1940
Art Director, CBS Radio
1941
Office of War Information
1943-1946
U.S. Army; works on training manual design; discharged 1946 with rank of Captain
1946
CBS Television; named Creative Director in 1951
1951
New corporate style for CBS: typography based on Didot typeface; "eye" logo symbol based on imaged from Shaker folk art
1959
Dies, New York
Acquisition information:
The William Golden Papers were received by the David M. Rubenstein Rare Book Manuscript Library as a purchase in 2014
Processing information:

Processed by: Richard Collier, Jan. 2015

Accessions described in this finding aid: 2014-0102

Arrangement:

Organized into the following series: Advertising and Design; Advertising; CBS Corporate Files; Personal Files; Publications and printed materials; and Large Format Materials.

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials


Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], William Golden Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.