William Golden papers, 1911-1970
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Summary
- Creator:
- John W. Hartman Center for Sales, Advertising & Marketing History and Golden, William
- Abstract:
- Graphic artist and Creative Director at CBS Radio and Television divisions. Creator of the CBS "eye" logo and corporate typography.
- Extent:
- 15 Linear Feet
- Language:
- Materials in English
- Collection ID:
- RL.11001
Background
- Scope and content:
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Primarily print advertisements, pamphlets and brochures, corporate publications and other printed materials, personal correspondence, design work and other materials that document Golden's career in advertising and graphic design at CBS Radio and Television. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Biographical / historical:
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Chronology Date Event 1911 Born, Manhattan, N.Y.1928 Graduates from Vocational School for Boys; moves to Los Angeles and works in lithography and photoengraving.1930s Returns to New York; works for Journal American, House & Garden1937 CBS Radio, Promotion Department1940 Art Director, CBS Radio1941 Office of War Information1943-1946 U.S. Army; works on training manual design; discharged 1946 with rank of Captain1946 CBS Television; named Creative Director in 19511951 New corporate style for CBS: typography based on Didot typeface; "eye" logo symbol based on imaged from Shaker folk art1959 Dies, New York - Acquisition information:
- The William Golden Papers were received by the David M. Rubenstein Rare Book Manuscript Library as a purchase in 2014
- Processing information:
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Processed by: Richard Collier, Jan. 2015
Accessions described in this finding aid: 2014-0102
- Arrangement:
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Organized into the following series: Advertising and Design; Advertising; CBS Corporate Files; Personal Files; Publications and printed materials; and Large Format Materials.
- Rules or conventions:
- Describing Archives: A Content Standard
Subjects
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- Subjects:
- Commercial art
Radio advertising
Graphic arts
Commercial artists -- United States
Commercial artists
Radio advertising -- United States
Television advertising
Television advertising -- United States - Names:
- Columbia Broadcasting System, Inc.
John W. Hartman Center for Sales, Advertising & Marketing History
Contents
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Using These Materials
- Restrictions:
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Collection is open for research.
- Terms of access:
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The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
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- Preferred citation:
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[Identification of item], William Golden Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
- Permalink:
- https://idn.duke.edu/ark:/87924/m18g8m