Menu

Guide to the Hal Goodtree papers, 1987-2004 and undated

Summary

Advertising executive and producer for Benton & Bowles (DMB&B) and other agencies, primarily based in New York; later self-employed as a commercial producer and documdentary filmmaker based in Cary, N.C. Collection includes correspondence and television commercial production notes (including bids, casting notes, shooting sequences, storyboards, staffing lists and expense reports) and audiovisual materials in multiple formats (videocassettes, digital video, video tape reels). Companies represented include Audi, Cheerwine, HBO, Health-tex (VF Corp.), Leukemia & Lymphoma Society, New York Times, NFL, Road Runner (Time Warner) and the U.S. Postal Service. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection Details

Collection Number
RL.11614
Title
Hal Goodtree papers
Date
1987-2004 and undated
Extent
7.0 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English

Collection Overview

Collection includes correspondence and television commercial production notes (including bids, casting notes, shooting sequences, storyboards, staffing lists and expense reports) and audiovisual materials in multiple formats (videocassettes, digital video, video tape reels). Companies represented include Audi, Cheerwine, HBO, Health-tex (VF Corp.), Leukemia & Lymphoma Society, New York Times, NFL, Road Runner (Time Warner) and the U.S. Postal Service. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

More Biographical / Historical Info

Arrangement

Organized into the following series: Production Records; Audiovisual Materials.

Using These Materials

A majority of collections are stored off site and must be requested at least 2 full business days in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access to the Collection

Collection is open for research.

warning Use & Permissions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], Hal Goodtree papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

 1998
Box 1
 2001-2002
(3 folders)
Box 1
 2003
Box 1
 2003
Box 1
 2002
(3 folders)
Box 1
 2004
Box 1
 1998
(2 folders)
Box 2
 2001
(3 folders)
Box 2
 2000
(2 folders)
Box 2
 2004
Box 2
 2004 and undated
Box 2
 2000
Box 2
 2004
(2 folders)
Box 2
 2000
Box 3
 2001
(2 folders)
Box 3
 1999
(4 folders)
Box 3
 2003
Box 3
 2001
Box 3
 2000
Box 3
 2001
Box 3
 1999
Box 3
 1998
(3 folders)
Box 3
 1995
Box AV1
Video-cassette RL11614-VHS-001
 1995
Box AV1
Video-cassette RL11614-VHS-002
 1990
Box AV1
Video-cassette RL11614-VHS-003
 1993
Box AV1
Video-cassette RL11614-VHS-004
 1991
Box AV1
Video-cassette RL11614-VHS-007
 1992
Box AV1
Video-cassette RL11614-VHS-005
 1990
Box AV1
Video-cassette RL11614-VHS-006
 1990
Box AV1
Video-cassette RL11614-VHS-008
 1990
Box AV1
Video-cassette RL11614-VHS-009
 undated
Box AV1
Video-cassette RL11614-VHS-010
 undated
Box AV1
Video-cassette RL11614-VHS-011
 undated
Box AV1
Video-cassette RL11614-VHS-012
 1989
Box AV1
Video-cassette RL11614-VHS-013
 1990
Box AV1
Video-cassette RL11614-VHS-014
 2000
Box AV1
Video-cassette RL11614-VHS-015
 2000
Box AV1
Video-cassette RL11614-VHS-016
 2000
Box AV1
Video-cassette RL11614-VHS-017
 undated
Box AV1
Video-cassette RL11614-VHS-018
 1993
Box AV1
Video-cassette RL11614-VHS-019
 undated
Box AV1
Video-cassette RL11614-VHS-020
 1995
Box AV1
Video-cassette RL11614-VHS-021
 1995
Box AV1
Video-cassette RL11614-VHS-022
 2002
Box AV1
Video-cassette RL11614-VHS-023
 2002
Box AV1
Video-cassette RL11614-VHS-024
 1998
Box AV1
Video-cassette RL11614-VHS-025
 1995
Box AV1
Video-cassette RL11614-VHS-026
 undated
Box AV1
Video-cassette RL11614-VHS-027
 1998
Box AV1
Video-cassette RL11614-VHS-028
 1993
Box AV2
Video-cassette RL11614-Umatic-001
 undated
Box AV2
Video-cassette RL11614-Umatic-002
 1987
Box AV2
Video-cassette RL11614-Umatic-003
 1992
Box AV2
Video-cassette RL11614-Umatic-004
 1992
Box AV2
Video-cassette RL11614-Umatic-005
 1992
Box AV2
Video-cassette RL11614-Umatic-006
 1995
Box AV2
Video-cassette RL11614-D2-001
 1997
Box AV2
Video-cassette RL11614-D2-002
 1989
Box AV2
Video-reel RL11614-Vid1-001
 1994
Box AV3
Video-reel RL11614-Vid1-002
 undated
Box AV3
Video-reel RL11614-Vid1-003
 1990
Box AV3
Video-reel RL11614-Vid1-004
 1993
Box AV3
Video-reel RL11614-Vid1-005
 1994
Box AV3
Video-reel RL11614-Vid1-006
 1993
Box AV3
Video-reel RL11614-Vid1-007
 

Historical Note

Producer, Benton & Bowles 1981-1994; founder of Goodtree & Company, an umbrella organization based in Cary, N.C.; Awards: 1995 Emmy for best sports promotional announcement (New York Mets, Sportschannel); 2002 Cannes advertising Golden Lion for an anti-smoking PSA for Alabama Tobacco Free Families; Producer of documentaries "American Tobacco and the Durham Renaissance" (2014) and "Soldiers of Truth--The History of Shaw University" (2017)

Related Material

Related materials may be found in the following Hartman Center collections:

Cause Marketing Forum. Halo Awards records;

D'Arcy Masius Benton & Bowles archives;

J. Walter Thompson Company. Anthony J. Viola papers;

Joy Golden papers;

Leonard Sirowitz papers;

Richard W. Pollay. Tobacco industry promotion (TIPS) collection


Click to find related materials at Duke University Libraries.

Provenance

The Hal Goodtree papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2018.

Processing Information

Processed by Claire Payton, May 2018;

Accessions described in this collection guide: 2018-0039