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Guide to the Hart, Schaffner & Marx Advertising Service materials, 1937-1964 and undated

Summary

Chicago, Ill. based manufacturer of mens clothing. Collection includes Advertising Service packages of promotional and advertising designs and campaign suggestions by season; summaries of promotional campaigns; mounted logos including one by Robert Reinhardt von Liski and other materials that document marketing efforts by Hart Schaffner & Marx. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection Details

Collection Number
RL.11494
Title
Hart, Schaffner & Marx Advertising Service materials
Date
1937-1964 and undated
Extent
10.0 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English

Collection Overview

Includes Advertising Service packages of promotional and advertising designs and campaign suggestions by season; summaries of promotional campaigns; mounted logos including one by Robert Reinhardt von Liski and other materials that document men's clothing marketing efforts by Hart Schaffner & Marx. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

More Biographical / Historical Info

Arrangement

Arranged alphabeticically.

Using These Materials

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Collection is open for research.

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More copyright and citation information

How to Cite

[Identification of item], Hart, Schaffner & Marx Advertising Service materials, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

Advertising Service campaign materials, 1948-1952
Box 1
Advertising Service campaign materials, 1952-1954
Box 2
Advertising Service campaign materials, 1954-1955
Box 3
Advertising Service campaign materials, 1955-1957
Box 4
Advertising Service campaign materials, 1957-1958
Box 5
Advertising Service campaign materials, 1958-1960
Box 6
Advertising Service campaign materials, 1959-1960
Box 7
Advertising Service campaign materials, 1960-1961
Box 8
Advertising Service campaign materials, 1962-1964
Box 9
Havana Holiday campaign, 1958
Box 10
Logo, mounted copper engraving, undated
Box 10
Logo, Robert Reinhardt von Liski, undated
Box 10
Newspaper advertising, 1950-1956
Box 10
Six Honeys promotional guide, 1937
Box 10
 

Historical Note

Chicago-based manufacturer of men's clothing. Founded as Harry Hart and Brother in 1872 by Harry and Max Hart. Renamed Hart, Abt and Marx 1879; Hart, Schaffner & Marx 1887. Shifted focus from retail to wholesale clothing manufacture; first national advertising 1897. Incorporated 1911. Reorganized as a holding company, Hartmarx Corporation, 1983. Filed bankruptcy 2009. Acquired by Authentic Brands Group 2012.

Related Material

Related may be found in the following Hartman Center collections:

Gary and Sandra Baden Collection of Print Advertisements; Garrett Orr papers; General Outdoor Advertising Company Plan Books; Henry Haberman papers; J. Walter Thompson Company Domestic Advertisements collection; J. Walter Thompson Company New Business records; Roy Lightner collection of antique advertisements;


Click to find related materials at Duke University Libraries.

Provenance

The Hart, Schaffner & Marx Advertising Service materials were received by the David M. Rubenstein Rare Book & Manuscript Library as a purchase in 2017.

Processing Information

Processed by Richard Collier, July 2017;

Accession described in this collection guide: 2017-0109